--- title: "Best Campaign Management Software - 2026 Reviews & Pricing" description: "Find the best Campaign Management Software for your organization. Compare top Campaign Management Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/marketing/campaign-management-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Campaign Management Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Campaign Management Software of 2026 Updated November 12, 2026 ## Campaign Management FAQs Software Advice advisors had 15 conversations with buyers about Campaign Management software between January 2025 and July 2026. These are the questions that came up most. - How do I choose the right Campaign Management software for my business? Choosing campaign management software often centers on whether it can help plan, launch, and track multiple marketing or fundraising campaigns in one place, based on what buyers share during advisor calls. Buyers also weigh if the software supports cloud access for remote teams, integrates with their marketing workflows, and fits within a typical monthly budget around $100. Many mention the need for analytics tools to measure campaign results and fundraising features if their efforts involve collecting donations. - What should businesses watch out for when choosing Campaign Management software? When speaking with our advisors, buyers looking at campaign management software are usually from political organizations and often lead small businesses. Most teams ask about cloud or software-as-a-service (SaaS) tools rather than other deployment types, so confirming whether a tool fits remote and distributed campaign work is a common need. Teams also focus on features for managing collections of marketing actions and tracking campaign results, and some require options for fundraising management if their campaigns involve raising money for a cause. Answer based on 9 advisor calls - What should I look for when comparing Campaign Management software options? Advisor-call conversations show that buyers comparing campaign management software often focus on whether the system can plan, execute, and track a series of marketing actions tied to specific goals. Many users also want tools to analyze the results of each campaign, and some require features to manage fundraising activities for particular causes. Answer based on 9 advisor calls - How does Campaign Management software handle its core workflows and key processes? In advisor calls, buyers describe using campaign management software to organize marketing activities around specific goals and track results. The software often includes tools for planning campaigns, coordinating different actions, and analyzing outcomes. Many buyers also ask about features for managing fundraising efforts, such as tracking donations and related outreach. Answer based on 9 advisor calls - How much does Campaign Management software cost? Most campaign management tools are offered at a flat monthly price, and buyers frequently tell our advisors that the median is around $100 per month. In recent advisor calls, teams typically mention seeing prices between $100 and $110 per month. Answer based on 7 advisor calls - What features should Campaign Management software include? The features that buyers look for most often include tools to plan, launch, and analyze marketing campaigns, according to our advisors, buyers want a system that helps them organize all campaign actions in one place and track progress toward specific goals. Fundraising management also comes up in advisor calls, with users seeking options to manage activities tied to raising money for particular causes. Answer based on 9 advisor calls - What is Campaign Management software and what does it do? Campaign Management software helps organizations plan, execute, track, and analyze marketing campaigns across different channels. Buyers our advisors talk to describe using this software to automate delivery, collect and manage customer data, and generate detailed reports on campaign performance. It also supports managing multiple campaigns at once, allowing teams to see which efforts are most effective and make adjustments based on real results. Some buyers mention using it for fundraising activities, not just traditional marketing. Answer based on 9 advisor calls Talk with us for a free 15-min consultation Expert advisors like Jacqueline, who have helped 1,000+ companies, can find the right software for your needs. On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Frequently Asked Questions 5. Related Software Filter products 427 results ### Compare Products Showing 1 - 25 of 427 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [emfluence Marketing Platform](/marketing/emfluence-profile/) - Overall rating: 4.7/5 - Reviews: 51 - Starting price: $1,000.00/month - Free trial: Available - Free demo: Not available #### Overview The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an intuitive, full-featured marketing automation [Read more](/marketing/emfluence-profile/) #### Features ##### Best rated features - Customer Segmentation: 5/5 - Segmentation: 5/5 - Lead Qualification: 5/5 - Social Marketing: 5/5 ##### Worst rated features - Reporting/Analytics: 2.5/5 - Campaign Analytics: 3/5 - Multi-Campaign: 3/5 - Lead Management: 3/5 [See all features](/marketing/emfluence-profile/#key-features) #### Pricing ##### Small Business - Price: $1,000.00/month - Pricing for active email list size up to 30,000 contacts. ##### Mid-Sized Business - Price: $2,400.00/month - Pricing for active email list size up to 150,000 contacts. ##### Enterprise - Price: $5,400.00/month - Pricing for active email list size up to 500,000 contacts. [See full pricing details](/marketing/emfluence-profile/#pricing-and-plans) --- ### [Gather](/product/104580-Gather/) - Overall rating: 4.8/5 - Reviews: 19 - Starting price: £250.00/month - Free trial: Available - Free demo: Not available #### Overview Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions and more on a centralized platform. It allows staff [Read more](/product/104580-Gather/) #### Features ##### Best rated features - Lead Nurturing: 5/5 - Lead Segmentation: 5/5 - Data Import/Export: 5/5 - Event Triggered Actions: 5/5 ##### Worst rated features - Lead Qualification: 4/5 - Lead Distribution: 4/5 [See all features](/product/104580-Gather/#key-features) #### Pricing ##### Lite - Price: £250.00/month - Includes 10 user licenses. ##### Pro - Price: £2,400.00/year - Includes 10 user licenses that can be upgraded to 50 with additional charges. ##### Enterprise - Price: £4,800.00/year - Includes 10 user licenses that can be upgraded to unlimited with additional charges. [See full pricing details](/product/104580-Gather/#pricing-and-plans) --- ### [HubSpot Marketing Hub](/product/119437-HubSpot-Marketing/) - Overall rating: 4.5/5 - Reviews: 6,262 - Starting price: $15.00/month - Best for: Campaign Tracking - Free trial: Available - Free demo: Not available #### Overview HubSpot Marketing Hub helps marketing teams build demand and turn more of it into pipeline. Your campaigns, content, and automation work from the same customer data as the rest of [Read more](/product/119437-HubSpot-Marketing/) ##### What users love - Centralized marketing management platform - User-friendly and intuitive interface - Responsive support and resources ##### To take in mind - Steep and complex pricing tiers - Costly for small businesses - Limited template customization options #### Features ##### Best rated features - Search Marketing: 5/5 - Google Analytics Integration: 5/5 - Email Tracking: 5/5 - Audit Management: 4.8/5 ##### Worst rated features - Email Templates: 3/5 - Personalization: 3.5/5 - Drag & Drop: 3.8/5 - WYSIWYG Editor: 3.8/5 [See all features](/product/119437-HubSpot-Marketing/#key-features) #### Pricing ##### Marketing Hub Starter - Price: $15.00/month - Essential marketing, sales, service, content, and data management software ##### Marketing Hub Professional - Price: $890.00/month - For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to ##### Marketing Hub Enterprise - Price: $3,600.00/month - For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven [See full pricing details](/product/119437-HubSpot-Marketing/#pricing-and-plans) --- ### [Wrike](/project-management/wrike-profile/) - Overall rating: 4.4/5 - Reviews: 3,046 - Starting price: $10.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps [Read more](/project-management/wrike-profile/) ##### What users love - Centralized project organization tools - Unified workspace for teamwork - Flexible coordination across teams ##### To take in mind - Feature overload and complexity - Cluttered and unintuitive interface - Expensive for smaller teams #### Features ##### Best rated features - @mentions: 5/5 - Color Codes/Icons: 5/5 - Dashboard: 5/5 - Time Off Requests: 5/5 [See all features](/project-management/wrike-profile/#key-features) #### Pricing ##### Team - Price: $10.00/month - Intelligent project management ##### Business - Price: $25.00/month - Customizable platform to manage your workflows ##### Pinnacle - Price: Custom - Pricing available upon request - Built for complex workflows [See full pricing details](/project-management/wrike-profile/#pricing-and-plans) --- ### [Omnisend](/marketing/omnisend-profile/) - Overall rating: 4.7/5 - Reviews: 837 - Starting price: $16.00/month - Best for: Scheduled Messaging - Free trial: Not available - Free demo: Not available #### Overview Email & SMS marketing so good, it's boring. Omnisend is built for ecommerce, and 150,000+ brands use it to run email, SMS, web push, popups, and automations from one place. It [Read more](/marketing/omnisend-profile/) ##### What users love - Responsive and helpful support team - Intuitive setup and navigation - Clean and visual campaign builder ##### To take in mind - Glitches and limited reliability - Cost concerns for small businesses - Restrictive design flexibility #### Features ##### Best rated features - Email Management: 5/5 - SMS Marketing: 5/5 - Lead Generation: 5/5 - Scheduled Messaging: 4.9/5 ##### Worst rated features - Multi-Campaign: 2/5 - Dynamic Content: 3.5/5 - Image Library: 3.6/5 [See all features](/marketing/omnisend-profile/#key-features) --- ### [MailerLite](/marketing/mailerlite-profile/) - Overall rating: 4.7/5 - Reviews: 2,344 - Starting price: $0.00 - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 years. From growing your list to automating your [Read more](/marketing/mailerlite-profile/) ##### What users love - Responsive and helpful support team - Affordable plans and free tier - Intuitive and user-friendly interface ##### To take in mind - Limitations in email customization and delivery - Subscriber limits and management hurdles - Strict account and domain controls #### Features ##### Best rated features - Activity Tracking: 5/5 - Real-Time Data: 5/5 - Web Forms: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Personalization: 3/5 - Real-Time Notifications: 3/5 - Geolocation: 3.7/5 [See all features](/marketing/mailerlite-profile/#key-features) #### Pricing ##### Free Plan - Price: $0.00 - 2500 monthly emails 2 user seats 24/7 Email & chat support for up to 14 days ##### Comfort - Price: $12.00/month - 5000 monthly emails 3 user seats 24/7 Email support ##### Power - Price: $25.00/month - Unlimited monthly emails Unlimited user seats 24/7 Live chat & email support [See full pricing details](/marketing/mailerlite-profile/#pricing-and-plans) --- ### [Brevo](/scheduling/brevo-profile/) - Overall rating: 4.6/5 - Reviews: 3,528 - Starting price: $9.00/month - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Brevo Marketing Platform is an all-in-one marketing solution serving individuals, small businesses, and large enterprises across a wide range of industries. The software is [Read more](/scheduling/brevo-profile/) ##### What users love - Reliable transactional email delivery - User-friendly setup and navigation - Responsive and helpful assistance ##### To take in mind - Limited customization and flexibility - Cumbersome contact organization tools - Strict and confusing account controls #### Features ##### Best rated features - Collaboration Tools: 5/5 - Tagging: 5/5 - Multi-Channel Communication: 5/5 - Lead Engagement: 5/5 ##### Worst rated features - Unsubscribe Database: 2/5 - Availability Management: 3.8/5 - Customizable Reports: 3.8/5 [See all features](/scheduling/brevo-profile/#key-features) --- ### [Phonexa](/marketing/phonexa-call-logic-profile/) - Overall rating: 5.0/5 - Reviews: 76 - Free trial: Not available - Free demo: Not available #### Overview Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead [Read more](/marketing/phonexa-call-logic-profile/) #### Features ##### Best rated features - List Management: 5/5 - Visitor Tracking: 5/5 - Recording: 5/5 - Conversion Rate Optimization: 5/5 ##### Worst rated features - API: 3/5 - Call Transcription: 4/5 [See all features](/marketing/phonexa-call-logic-profile/#key-features) --- ### [AiTrillion](/customer-advocacy/aitrillion-profile/) - Overall rating: 4.9/5 - Reviews: 77 - Starting price: $1.00/month - Free trial: Not available - Free demo: Not available #### Overview AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, [Read more](/customer-advocacy/aitrillion-profile/) #### Features ##### Best rated features - Real-Time Reporting: 5/5 - Performance Metrics: 5/5 - Customizable Fields: 5/5 - Email Management: 5/5 ##### Worst rated features - Gamification: 4/5 - Engagement Tracking: 4/5 - Customizable Templates: 4/5 - Social Marketing: 4/5 [See all features](/customer-advocacy/aitrillion-profile/#key-features) --- ### [ClickUp](/project-management/clickup-profile/) - Overall rating: 4.6/5 - Reviews: 4,646 - Starting price: $0.00 - Best for: Enterprise businesses - Free trial: Not available - Free demo: Not available #### Overview ClickUp is an all-in-one productivity platform that helps small teams, agencies, engineering groups, marketing departments, HR teams, and enterprise organizations manage projects, [Read more](/project-management/clickup-profile/) ##### What users love - Centralized project organization tools - Customizable team collaboration hub - Flexible and detailed task tracking ##### To take in mind - Lag and slow load times - Steep learning curve for newcomers - Overwhelming and confusing alerts #### Features ##### Best rated features - Email Marketing: 5/5 - Knowledge Management: 5/5 - Bug Tracking: 5/5 - Guest Access: 5/5 ##### Worst rated features - Issue Auditing: 2/5 - Negative Feedback Management: 3/5 - Lead Generation: 3/5 - Overtime Calculation: 3.4/5 [See all features](/project-management/clickup-profile/#key-features) --- ### [Envoke](/marketing/envoke-profile/) - Overall rating: 4.8/5 - Reviews: 99 - Starting price: CA$29.00/month - Free trial: Available - Free demo: Not available #### Overview Envoke delivers email communications the way organizations need them: straightforward, compliant, and built for informing audiences rather than converting leads. This platform [Read more](/marketing/envoke-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Spam Blocker: 5/5 - Response Management: 5/5 - Customizable Branding: 5/5 [See all features](/marketing/envoke-profile/#key-features) #### Pricing ##### Standard - Price: CA$29.00/month - This price plan is for 0-2500 contacts. ##### Professional - Price: CA$79.00/month - Price for 0 - 5,000 contacts ##### Multi-account - Price: CA$149.00/month - Price for 0 - 5,000 contacts [See full pricing details](/marketing/envoke-profile/#pricing-and-plans) --- ### [EngageBay CRM](/crm/engagebay-profile/) - Overall rating: 4.6/5 - Reviews: 912 - Starting price: $0.00/month - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by [Read more](/crm/engagebay-profile/) ##### What users love - Responsive and helpful support team - Affordable and feature-rich plans - Intuitive and user-friendly interface ##### To take in mind - Email deliverability and limitations - Limited reporting and analytics depth #### Features ##### Best rated features - Multi-Campaign: 5/5 - Responsive Web Design: 5/5 - Real-Time Chat: 5/5 - Onboarding: 5/5 [See all features](/crm/engagebay-profile/#key-features) --- ### [Klaviyo](/marketing/klaviyo-profile/) - Overall rating: 4.6/5 - Reviews: 540 - Starting price: $20.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in [Read more](/marketing/klaviyo-profile/) ##### What users love - Advanced automation and targeting - Responsive and helpful support team - Comprehensive email marketing suite ##### To take in mind - Expensive for growing businesses #### Features ##### Best rated features - Interaction Tracking: 5/5 - Multivariate Testing: 5/5 - Email Monitoring: 5/5 - Shared Inboxes: 5/5 [See all features](/marketing/klaviyo-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - For 0 to 250 active profiles ##### Email - Price: $20.00/month - The price for the Email plan starts at $20/month for 251 to 500 active profiles and ranges up to ##### Email + SMS - Price: $35.00/month - The price for the Email and SMS plan starts at $35/month for 251 to 500 active profiles and 150 SMS [See full pricing details](/marketing/klaviyo-profile/#pricing-and-plans) --- ### [Braze](/email-marketing/appboy-profile/) - Overall rating: 4.7/5 - Reviews: 168 - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Braze is a customer engagement platform that helps B2C businesses of all sizes — from small businesses to global enterprises — manage and automate communications across email, push [Read more](/email-marketing/appboy-profile/) #### Features ##### Best rated features - Contact Database: 5/5 - Workflow Automation: 5/5 - Alerts/Notifications: 5/5 - Notification Scheduling: 5/5 [See all features](/email-marketing/appboy-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/email-marketing/appboy-profile/#pricing-and-plans) --- ### [Creatio AI CRM](/product/5948-creatio-ai-crm/) - Overall rating: 4.7/5 - Reviews: 151 - Starting price: $40.00/month - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large [Read more](/product/5948-creatio-ai-crm/) #### Features ##### Best rated features - Conversion Tracking: 5/5 - Calendar Sync: 5/5 - Customizable Fields: 5/5 - Campaign Management: 5/5 ##### Worst rated features - Real-Time Monitoring: 1/5 - Live Chat: 3/5 - Lead Verification/Validation: 3/5 [See all features](/product/5948-creatio-ai-crm/#key-features) --- ### [ClickCease](/web-analytics/clickcease-profile/) - Overall rating: 4.7/5 - Reviews: 223 - Starting price: $99.00/month - Best for: Fraud Detection - Free trial: Available - Free demo: Not available #### Overview ClickCease operates advanced algorithms and real-time monitoring capabilities to detect and block those harmful sources from causing damage to your campaigns and [Read more](/web-analytics/clickcease-profile/) ##### What users love - Responsive and knowledgeable support team - Significant ad spend savings - User-friendly and simple setup ##### To take in mind - Uncertainty in fraud detection accuracy #### Features ##### Best rated features - Time on Site Tracking: 5/5 - Behavior Tracking: 5/5 - User Interaction Tracking: 5/5 - Competitive Analysis: 5/5 ##### Worst rated features - Keyword Research Tools: 3.3/5 - Campaign Analytics: 3.8/5 [See all features](/web-analytics/clickcease-profile/#key-features) #### Pricing ##### Starter - Price: $99.00/month - Perfect for small websites starting with ad and bot protection. ##### Pro - Price: $149.00/month - Best for growing businesses managing multiple websites. ##### Advanced - Price: $349.00/month - For high-traffic businesses needing premium support. [See full pricing details](/web-analytics/clickcease-profile/#pricing-and-plans) --- ### [Remarkety](/marketing/remarkety-profile/) - Overall rating: 4.7/5 - Reviews: 130 - Starting price: $25.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Remarkety is a cloud-based eCommerce marketing automation platform designed to help retailers and digital marketing agencies determine consumer buying behavior through predictive [Read more](/marketing/remarkety-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Data Import/Export: 5/5 - Multi-Campaign: 5/5 - Website Visitor Tracking: 5/5 ##### Worst rated features - Social Media Integration: 4/5 - Customizable Forms: 4/5 - Lead Generation: 4/5 [See all features](/marketing/remarkety-profile/#key-features) #### Pricing ##### Basic - Price: $25.00/month - Pricing starts at $25/month and includes unlimited emails, social media integration and email/chat ##### Starter - Price: $100.00/month - Pricing starts at $100 ##### Advanced - Price: $300.00/month - Pricing starts at $300 [See full pricing details](/marketing/remarkety-profile/#pricing-and-plans) --- ### [Bloomreach](/marketing/bloomreach-experience-manager-profile/) - Overall rating: 4.8/5 - Reviews: 56 - Free trial: Not available - Free demo: Not available #### Overview Bloomreach is an AI platform for personalized customer engagement. Loomi, Bloomreach’s agentic personalization platform, brings customer data, predictive intelligence, and [Read more](/marketing/bloomreach-experience-manager-profile/) #### Features ##### Best rated features - Website Management: 5/5 - CRM: 5/5 - Third-Party Integrations: 5/5 - Data Security: 5/5 ##### Worst rated features - Campaign Analytics: 3/5 - Segmentation: 4/5 [See all features](/marketing/bloomreach-experience-manager-profile/#key-features) --- ### [monday AI Work Platform](/marketing/monday-com-profile/) - Overall rating: 4.6/5 - Reviews: 6,134 - Starting price: $9.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterprise-grade trust, and an easy-to-use interface built [Read more](/marketing/monday-com-profile/) ##### What users love - Centralized workspace for teams - Intuitive setup and navigation - Robust and visual task tracking ##### To take in mind - Expensive for growing teams - Complex and cluttered board management - Overwhelming and noisy alerts #### Features ##### Best rated features - Document Review: 5/5 - Purchasing & Receiving: 5/5 - Order Entry: 5/5 - Overtime Calculation: 5/5 [See all features](/marketing/monday-com-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - Up to 2 seats ##### Basic - Price: $9.00/month - Minimum 3 seats, billed annually. ##### Standard - Price: $12.00/month - Minimum 3 seats, billed annually. [See full pricing details](/marketing/monday-com-profile/#pricing-and-plans) --- ### [Pinpointe](/marketing/pinpointe-profile/) - Overall rating: 4.7/5 - Reviews: 55 - Starting price: $99.00/month - Free trial: Available - Free demo: Not available #### Overview PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their [Read more](/marketing/pinpointe-profile/) #### Features ##### Best rated features - Image Library: 5/5 - Customizable Fields: 5/5 - Dynamic Content: 5/5 - Contact Management: 5/5 ##### Worst rated features - List Management: 3/5 - Reporting/Analytics: 4/5 - Campaign Management: 4/5 [See all features](/marketing/pinpointe-profile/#key-features) #### Pricing ##### Small - Price: $99.00/month - The plan price increases as the list size increases and starts from $99/month for an list size of ##### Medium - Price: $294.00/month - The plan price increases as the list size increases and starts from $294/month for an list size of ##### Large - Price: $1,235.00/month - The plan price increases as the list size increases and starts from $1,235/month for an list size of [See full pricing details](/marketing/pinpointe-profile/#pricing-and-plans) --- ### [Zixflow](/crm/sales-simplify-profile/) - Overall rating: 4.6/5 - Reviews: 80 - Starting price: $39.00/year - Free trial: Available - Free demo: Not available #### Overview Zixflow redefines how we manage & engage contacts. It's agile, customizable, and AI-driven. A unified workspace to shape your CRM, automate workflows, and drive engagement through [Read more](/crm/sales-simplify-profile/) #### Features ##### Best rated features - Communication Management: 5/5 - For Sales Teams/Organizations: 4.9/5 - Reporting & Statistics: 4.8/5 - CRM: 4.8/5 ##### Worst rated features - Engagement Tracking: 4/5 - Email Templates: 4/5 [See all features](/crm/sales-simplify-profile/#key-features) #### Pricing ##### Marketing Stack - Price: $39.00/year ##### Business Stack - Price: $69.00/year [See full pricing details](/crm/sales-simplify-profile/#pricing-and-plans) --- ### [ActiveCampaign](/crm/activecampaign-profile/) - Overall rating: 4.6/5 - Reviews: 2,574 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview ActiveCampaign is a cloud-based marketing and sales automation platform serving small to mid-sized businesses through enterprise organizations across ecommerce, retail, education, [Read more](/crm/activecampaign-profile/) ##### What users love - Helpful support and guidance - Flexible marketing automation workflows - Intuitive and user-friendly design ##### To take in mind - Email builder and deliverability issues - Rapidly increasing subscription costs - Clunky and unintuitive navigation #### Features ##### Best rated features - Real-Time Data: 5/5 - Batch Processing: 5/5 - SMS Marketing: 5/5 - For Startups: 5/5 ##### Worst rated features - AI Text Generation: 2/5 - Real-Time Notifications: 3/5 [See all features](/crm/activecampaign-profile/#key-features) #### Pricing ##### Starter - Price: $15.00/month - Get started with personalized marketing campaigns. For up to 25,000 contacts. ##### Plus - Price: $49.00/month - Go further with automation and powerful customer insights. ##### Pro - Price: $79.00/month - Unlock full omnichannel marketing automation. [See full pricing details](/crm/activecampaign-profile/#pricing-and-plans) --- ### [Sociamonials](/marketing/socialmonials-profile/) - Overall rating: 4.5/5 - Reviews: 164 - Starting price: $19.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Sociamonials is a cloud-based solution that enables businesses to improve marketing operations by conducting sweepstakes across various social media platforms including Facebook, [Read more](/marketing/socialmonials-profile/) #### Features ##### Best rated features - Customer Engagement: 5/5 - Keyword Filtering: 5/5 - Contact Management: 5/5 - Lead Management: 5/5 [See all features](/marketing/socialmonials-profile/#key-features) #### Pricing ##### Social Pro - Price: $19.00/month - Free 14-day trial ##### Social and Campaigns - Price: $49.00/month - Free 14-day trial ##### Business - Price: $149.00/month - Free 14-day trial [See full pricing details](/marketing/socialmonials-profile/#pricing-and-plans) --- ### [Adriel](/marketing/adriel-profile/) - Overall rating: 4.8/5 - Reviews: 25 - Starting price: $299.00/month - Free trial: Available - Free demo: Not available #### Overview Adriel is a cloud-based business intelligence and marketing automation platform. It is designed for small to medium size companies in a variety of industries, including retail, [Read more](/marketing/adriel-profile/) #### Features ##### Best rated features - Key Performance Indicators: 5/5 - Data Connectors: 5/5 - Multi-Channel Attribution: 5/5 - Profitability Analysis: 5/5 ##### Worst rated features - Website Analytics: 3.6/5 - Ad hoc Reporting: 4/5 - Multi-Channel Marketing: 4/5 [See all features](/marketing/adriel-profile/#key-features) #### Pricing ##### Pro - Price: $299.00/month [See full pricing details](/marketing/adriel-profile/#pricing-and-plans) --- ### [TUNE](/marketing/tune-profile/) - Overall rating: 4.6/5 - Reviews: 63 - Starting price: $499.00/month - Free trial: Available - Free demo: Not available #### Overview TUNE is a cloud-based platform designed to help small to large businesses manage marketing partnerships across digital channels. Key features include fraud prevention, payment [Read more](/marketing/tune-profile/) #### Features ##### Best rated features - Time on Site Tracking: 5/5 - Referral Tracking: 5/5 - Multi-Campaign: 5/5 - Conversion Tracking: 4.9/5 ##### Worst rated features - Goal Setting/Tracking: 3/5 - Contact Database: 3.6/5 - Affiliate Management: 4/5 [See all features](/marketing/tune-profile/#key-features) #### Pricing ##### Bootstrap - Price: $499.00/month - The plan is per month billed annually. You can request a trial. ##### Scale - Price: $1,500.00/month - The plan is per month billed annually. You can request a trial. ##### Advertiser Contract - Price: Custom - Pricing available upon request - The plan has custom pricing. You can contact to get the pricing. [See full pricing details](/marketing/tune-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/marketing/campaign-management-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/marketing/campaign-management-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/marketing/campaign-management-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/marketing/campaign-management-comparison/?__ai_markdown=true&page=5) ... [18](https://www.softwareadvice.com/marketing/campaign-management-comparison/?__ai_markdown=true&page=18) ## Popular Comparisons [ Asana vs Trello ](https://www.softwareadvice.com/project-management/asana-profile/vs/trello/)[ Brevo vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[ Wrike vs monday AI Work Platform ](https://www.softwareadvice.com/marketing/monday-com-profile/vs/wrike/)[ Smartsheet vs ClickUp ](https://www.softwareadvice.com/project-management/clickup-profile/vs/smartsheet/)[ MailerLite vs Constant Contact ](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/mailerlite/)[ ActiveCampaign vs Keap ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/infusionsoft-crm/)[ EngageBay CRM vs Marketing 360 ](https://www.softwareadvice.com/crm/engagebay-profile/vs/marketing-360/) ## Your Guide to Top Campaign Management Software, September 2024 Software Advice uses reviews from real software users to highlight the top-rated Campaign Management products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) - [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) - [Acumbamail](https://www.softwareadvice.com/email-marketing/acumbamail-profile/) - [Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/) - [Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [iContact](https://www.softwareadvice.com/marketing/icontact-profile/) - [Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/) - [Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/) - [OutboundEngine](https://www.softwareadvice.com/marketing/outboundengine-profile/) - [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) - [MDirector](https://www.softwareadvice.com/email-marketing/mdirector-profile/) - [Spotler CRM](https://www.softwareadvice.com/crm/really-simple-systems-profile/) - [AWeber](https://www.softwareadvice.com/marketing/aweber-profile/) - [Adobe Campaign](https://www.softwareadvice.com/crm/adobe-marketing-cloud-profile/) - [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) - [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) - [Emma by Marigold](https://www.softwareadvice.com/product/426694-Emma/) - [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/) - [Agile CRM](https://www.softwareadvice.com/product/6827-Agile-CRM/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. [Marketing](https://www.softwareadvice.com/category/4630-marketing/) is a complex business, and the proliferation of modern media only makes it more difficult. In addition to coming up with strong messaging, brand assets and market-specific pitches, you now need to consider on what channels you'll be publishing your marketing materials—that could mean either traditional print, on your own website or on [social media](https://www.softwareadvice.com/marketing/social-media-comparison/). Fortunately, campaign management software can help you with this difficult process. **This buyer's guide will explain how campaign management software can help you segment, target and manage multichannel marketing messages.** We'll also examine specific features you should take into consideration when you're looking for a campaign management system. Here's what we'll cover: [What Is a Content Management System?](#WhatIsaContentManagementSystem) [What Is Campaign Management Software?](#WhatIsCampaignManagementSoftware) [Common Features of Campaign Management Software](#CommonFeaturesofCampaignManagementSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Campaign Management Software? Campaign management software won't help you run for political office, but it will vastly improve your ability to manage marketing campaigns for your organization. So, actually, it might help you run for office! More directly, though, campaign management software will give you the tools you need to make sure your marketing campaigns are optimized and getting the greatest response for the least amount of resources. By tracking those campaigns across multiple channels (email lists, social media, inbound content etc.) you can focus on what's working for your business and discontinue what isn't. In addition to helping you assess your past and present campaigns, campaign management tools also help you plan for the future. By analyzing the data generated by prior campaigns, the software can give you recommendations for future actions and even automatically trigger certain actions given an activity or other input from customers. Campaign management software goes beyond the basic tools of general [marketing software](https://www.softwareadvice.com/category/4630-marketing/) in order to provide you with a more granular look at individual marketing campaigns. ## Common Features of Campaign Management Software | Feature | Description | | --- | --- | | Data mining | Analyze large amounts of information in order to predict customer and prospect behavior. Statistical models that predict certain customer activities can be run against a contact database to assign scores indicating the likelihood of a specific actions taken by those contacts, which will help you with customer segmentation. | | Customer segmentation | Collect and analyze data from your customers in order to divide your consumer base into different relevant groups by age, income, interests, spending habits etc. This allows you to market specific messages, on specific media, to individually tailored audiences. | | Customer-event triggering | Also known as “event-triggered marketing," this tool automatically triggers an action based on a customer activity. For example, if a customer purchases an item, it will set an email to go out automatically at a specified time to ask the customer if they've received the item and/or if they're satisfied with it. | | Next-best-action recommendations | Take into account all of the various ways you can respond to specific customer actions and then decide upon the “best" one given a set of criteria you have provided it. These actions are determined by the customer's needs, interests and previous actions, as well as your own objectives, policies and campaign goals. | | Campaign optimization | Constantly test and evaluate your marketing campaign materials and goals—including ads, keywords and targeting choices—and fine tune them so that you are receiving an optimized return on your investment. | --- [Campaign Monitor](https://www.softwareadvice.com/marketing/campaign-monitor-profile/)_'s reporting dashboard, utilizing data mining tools_ ## What Type of Buyer Are You? Businesses in all stages of growth need marketing tools to help them get their products and services in front of as many eyes as possible. However, depending upon what your exact size is, you'll have different needs when it comes to buying marketing software, and especially marketing campaign management software. Most of these buyers will fall into one of the following three categories: - **Small.** These are businesses with under 100 employees and that make under $50 million a year. They also have no IT department and no dedicated marketing department. Without those resources, marketing campaign software may actually be a bit too granular and robust for a company; they are probably better off looking at general [marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/) or [email marketing software](https://www.softwareadvice.com/email-marketing/) until they have expanded enough to have at least one of those two dedicated departments. - **Medium.** These are _also_ companies with under 100 employees, except that they _do_ have an IT department and/or a dedicated marketing department. Because they possess the resources necessary to implement and utilize the software, they will find campaign management tools useful, though they might be fine with a basic campaign management system rather than a more expensive, more robust one. - **Large.** These are enterprise-level businesses with more than 100 employees, making more than $50 million a year and with dedicated IT and marketing departments. Because they have dedicated teams able to focus on implementing the software and using it to its fullest, they will be looking for the most robust campaign management tools with the greatest number of useful functions. ## Key Considerations Campaign management software is just one component of a much larger set of marketing tools that you'll need more and more of as your business grows. Here's a list of some other types of marketing software you may need in conjunction with campaign management tools. [Marketing automation software.](https://www.softwareadvice.com/marketing/automation-comparison/) Marketing automation software helps businesses develop, plan, execute and track their marketing campaigns by providing tools that automate workflows (including email marketing), manage and generate leads and track and analyze campaign success. [Email marketing software.](https://www.softwareadvice.com/email-marketing/) Email marketing software helps marketers reach out to prospects and customers via email using specific tools such as email templates, mass email delivery, drip (scheduled) emails and email open rate and click-through tracking. [Marketing analytics software.](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) Marketing analytics software enables businesses to collect information and measure the relative success of marketing campaigns in order to inform decision-making and generate a higher return on investment per campaign. [Social media management software.](https://www.softwareadvice.com/marketing/social-media-comparison/) Social media management software helps marketers reach out to customers and leads over various social media platforms. These systems include tools for publishing directly to social platforms, monitoring for brand mentions, locating specific users or conversations and measuring campaign success. Note that many of these types of software can actually be found in the same systems as campaign management software, provided by the same vendors. ## Market Trends to Understand **Cloud-based software.** Cloud-based software solutions are increasingly popular with most businesses thanks to the advantages they tend to offer modern companies as compared to on-premise systems. On-premise software requires that you have the space for physical hardware and the IT knowledge and resources to implement the software. Cloud-based systems, on the other hand, are more easily and quickly implemented, with fewer up-front costs and less of a need for IT assets. As a result, cloud-based systems are particularly suited for smaller businesses that lack those IT resources. **Mobile functionality.** There's a mobile app for almost everything these days, and that includes business software. As mobile app usage rises in prominence and popularity in people's daily lives, employees are increasingly accessing company systems in their work lives. Because of this, mobile functionality is a major market trend for campaign management software. The advantages of being able to access the software on-the-go are numerous, particularly if you will be aligning your marketing with a mobile sales team. ### Related Campaign Management Software - [Account Based Marketing Software](https://www.softwareadvice.com/account-based-marketing/) - [Affiliate Software](https://www.softwareadvice.com/affiliate/) - [All-in-One Marketing Platform Software](https://www.softwareadvice.com/marketing/all-in-one-comparison/) - [Business Card Software](https://www.softwareadvice.com/business-card/) - [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/) - [Lead Capture Software](https://www.softwareadvice.com/marketing/lead-capture-comparison/) - [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) - [MLM Software](https://www.softwareadvice.com/mlm/) - [Trade Promotion Management Software](https://www.softwareadvice.com/trade-promotion-management/)