# Best Campaign Management Software - 2026 Reviews & Pricing > Find the best Campaign Management Software for your organization. Compare top Campaign Management Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/marketing/campaign-management-comparison --- [Home](https://www.softwareadvice.com/) / Campaign Management Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Campaign Management Software of 2026 Updated June 18, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 418 results ### Compare Products Showing 1 - 25 of 418 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lea...[Read more about Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** ([33 reviews](https://www.softwareadvice.com/email-marketing/net-results-profile/#reviews)) **6** recommendations Free trial Free version Integrations Integrations Slack Salesforce Sales Cloud +33 more +32 more +31 more [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** ([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/)) **6** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud Shopify +6 more +5 more +4 more Salesforce Marketing Cloud's Best Rated Features 4.86CRM See All Salesforce Marketing Cloud's Worst Rated Features 3.38Dynamic Content See All [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan,...[Read more about Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** ([3518 reviews](https://www.softwareadvice.com/project-management/smartsheet-profile/reviews/)) **5** recommendations Free trial Free version Integrations Integrations Google Docs Google Drive +61 more +60 more +59 more Smartsheet's Best Rated Features 4.90Single Sign On See All Smartsheet's Worst Rated Features 3.17Equipment Tracking See All [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) The emfluence Marketing Platform is designed for marketers who want powerful automation without unnecessary complexity. It’s an ...[Read more about emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** ([51 reviews](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/)) **4** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud WordPress +12 more +11 more +10 more emfluence Marketing Platform's Best Rated Features 4.67Marketing Automation See All emfluence Marketing Platform's Worst Rated Features 4.67Marketing Automation See All [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning softwar...[Read more about HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** ([6235 reviews](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)) **4** recommendations Free trial Free version Integrations Integrations Google Drive PayPal +202 more +201 more +200 more HubSpot Marketing Hub's Best Rated Features 4.79Keyword Research Tools See All HubSpot Marketing Hub's Worst Rated Features 3.75Drag & Drop See All [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** ([3016 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/)) **4** recommendations Free trial Free version Integrations Integrations Google Drive Slack +125 more +124 more +123 more Wrike's Best Rated Features 5.0Incident Management See All Wrike's Worst Rated Features 3.38Client Portal See All [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell mo...[Read more about Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** ([531 reviews](https://www.softwareadvice.com/crm/thryv-profile/reviews/)) **3** recommendations Free trial Free version Integrations Integrations Google Docs PayPal +56 more +55 more +54 more Thryv's Best Rated Features 4.94Booking Management See All Thryv's Worst Rated Features 3.0Landing Pages/Web Forms See All [Gather](https://www.softwareadvice.com/product/104580-Gather/) Gather is a lead capture solution that helps businesses of all sizes create campaigns, validate data, configure user permissions...[Read more about Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** ([19 reviews](https://www.softwareadvice.com/product/104580-Gather/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Eventbrite HubSpot CRM +5 more +4 more +3 more [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with lea...[Read more about LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) **4.1** ([36 reviews](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/)) **1** recommendations Free trial Free version Integrations Integrations Google Docs PayPal +207 more +206 more +205 more [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and emai...[Read more about Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) **4.7** ([836 reviews](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/)) Free trial Free version Integrations Integrations Mailchimp WordPress +69 more +68 more +67 more Omnisend's Best Rated Features 5.0Email Management See All Omnisend's Worst Rated Features 3.772-Way Messaging See All [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for over 15 year...[Read more about MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) **4.7** ([2297 reviews](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)) Free trial Free version Integrations Integrations Google Docs PayPal +93 more +92 more +91 more MailerLite's Best Rated Features 4.92API See All MailerLite's Worst Rated Features 3.67CRM See All [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaig...[Read more about Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) **4.6** ([3477 reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)) Free trial Free version Integrations Integrations PayPal WordPress +52 more +51 more +50 more Brevo's Best Rated Features 4.88Real-Time Analytics See All Brevo's Worst Rated Features 3.82Availability Management See All [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the unde...[Read more about Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) **5.0** ([75 reviews](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Google Analytics 360 +2 more +1 more +0 more Phonexa's Best Rated Features 5.0Reporting/Analytics See All Phonexa's Worst Rated Features 4.80Call Recording See All [ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/) ClickUp is a productivity platform designed to unify work tools within a single workspace. It supports various teams and industr...[Read more about ClickUp](https://www.softwareadvice.com/project-management/clickup-profile/) **4.6** ([4592 reviews](https://www.softwareadvice.com/project-management/clickup-profile/reviews/)) Free trial Free version Integrations Integrations Google Docs Google Drive +79 more +78 more +77 more ClickUp's Best Rated Features 5.0Segmentation See All ClickUp's Worst Rated Features 3.43Overtime Calculation See All [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service...[Read more about EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** ([908 reviews](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)) Free trial Free version Integrations Integrations Google Drive Mailchimp +30 more +29 more +28 more EngageBay CRM's Best Rated Features 4.89Real-time Consumer-facing Chat See All EngageBay CRM's Worst Rated Features 3.83Email Templates See All [AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer ...[Read more about AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/) **4.9** ([77 reviews](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/)) Free trial Free version AiTrillion's Best Rated Features 4.86Loyalty Program See All AiTrillion's Worst Rated Features 4.86Loyalty Program See All [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketi...[Read more about Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) **4.6** ([529 reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)) Free trial Free version Integrations Integrations Canva Wix +80 more +79 more +78 more Klaviyo's Best Rated Features 4.93A/B Testing See All Klaviyo's Worst Rated Features 3.71CRM See All [ClickCease](https://www.softwareadvice.com/web-analytics/clickcease-profile/) ClickCease operates advanced algorithms and real-time monitoring capabilities to detect and block those harmful sources from cau...[Read more about ClickCease](https://www.softwareadvice.com/web-analytics/clickcease-profile/) **4.7** ([222 reviews](https://www.softwareadvice.com/web-analytics/clickcease-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Instagram +4 more +3 more +2 more ClickCease's Best Rated Features 5.0Time on Site Tracking See All ClickCease's Worst Rated Features 3.33Keyword Research Tools See All [Envoke](https://www.softwareadvice.com/marketing/envoke-profile/) Envoke delivers email communications the way organizations need them: straightforward, compliant, and built for informing audien...[Read more about Envoke](https://www.softwareadvice.com/marketing/envoke-profile/) **4.8** ([99 reviews](https://www.softwareadvice.com/marketing/envoke-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft 365 Google Analytics 360 +2 more +1 more +0 more Envoke's Best Rated Features 5.0Email Campaign Management See All Envoke's Worst Rated Features 4.53Contact Management See All [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze al...[Read more about Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) **4.7** ([168 reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/)) Free trial Free version Braze's Best Rated Features 4.89Push Notifications See All Braze's Worst Rated Features 4.0Landing Pages/Web Forms See All [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) Creatio is a new era CRM to manage all customer and operational workflows with no-code and AI at its core. Creatio Sales is an ...[Read more about Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) **4.7** ([149 reviews](https://www.softwareadvice.com/crm/bpmonline-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft Excel Mailchimp +18 more +17 more +16 more Creatio CRM's Best Rated Features 5.0Task Management See All Creatio CRM's Worst Rated Features 4.29Data Import/Export See All [Remarkety](https://www.softwareadvice.com/marketing/remarkety-profile/) Remarkety is a cloud-based eCommerce marketing automation platform designed to help retailers and digital marketing agencies det...[Read more about Remarkety](https://www.softwareadvice.com/marketing/remarkety-profile/) **4.7** ([130 reviews](https://www.softwareadvice.com/marketing/remarkety-profile/#reviews)) Free trial Free version Integrations Integrations Google Docs Slack +26 more +25 more +24 more Remarkety's Best Rated Features 5.0A/B Testing See All Remarkety's Worst Rated Features 4.0Social Media Integration See All [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) monday.com is a work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute work ef...[Read more about monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** ([6059 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)) Free trial Free version Integrations Integrations Google Docs Google Drive +37 more +36 more +35 more monday.com's Best Rated Features 5.0User Management See All monday.com's Worst Rated Features 3.33Budgeting/Forecasting See All [Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/) We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots...[Read more about Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/) **4.8** ([56 reviews](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/)) Free trial Free version Integrations Integrations Slack Trello +61 more +60 more +59 more Bloomreach's Best Rated Features 4.90Mobile Optimization See All Bloomreach's Worst Rated Features 4.17Data Visualization See All [Pinpointe](https://www.softwareadvice.com/marketing/pinpointe-profile/) PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry vertical...[Read more about Pinpointe](https://www.softwareadvice.com/marketing/pinpointe-profile/) **4.7** ([55 reviews](https://www.softwareadvice.com/marketing/pinpointe-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud WordPress +12 more +11 more +10 more 1 [2](https://www.softwareadvice.com/marketing/campaign-management-comparison/?page=2)[3](https://www.softwareadvice.com/marketing/campaign-management-comparison/?page=3)[4](https://www.softwareadvice.com/marketing/campaign-management-comparison/?page=4)[5](https://www.softwareadvice.com/marketing/campaign-management-comparison/?page=5) ... [17](https://www.softwareadvice.com/marketing/campaign-management-comparison/?page=17) ## Popular Comparisons [ Asana vs Trello ](https://www.softwareadvice.com/project-management/asana-profile/vs/trello/)[ Brevo vs Mailchimp ](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[ MailerLite vs HubSpot Marketing Hub ](https://www.softwareadvice.com/compare/100595-mailerlite/vs/119437-HubSpot-Marketing/)[ Smartsheet vs monday.com ](https://www.softwareadvice.com/marketing/monday-com-profile/vs/smartsheet/)[ Wrike vs ClickUp ](https://www.softwareadvice.com/project-management/clickup-profile/vs/wrike/)[ ActiveCampaign vs Constant Contact ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/constant-contact/)[ EngageBay CRM vs Keap ](https://www.softwareadvice.com/crm/engagebay-profile/vs/infusionsoft-crm/) ## Your Guide to Top Campaign Management Software, September 2024 Software Advice uses reviews from real software users to highlight the top-rated Campaign Management products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) - [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) - [Acumbamail](https://www.softwareadvice.com/email-marketing/acumbamail-profile/) - [Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/) - [Dotdigital](https://www.softwareadvice.com/marketing/dotmailer-profile/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [iContact](https://www.softwareadvice.com/marketing/icontact-profile/) - [Zoho Campaigns](https://www.softwareadvice.com/marketing/zoho-campaigns-profile/) - [Customer.io](https://www.softwareadvice.com/crm/customer-io-profile/) - [OutboundEngine](https://www.softwareadvice.com/marketing/outboundengine-profile/) - [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) - [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) - [MDirector](https://www.softwareadvice.com/email-marketing/mdirector-profile/) - [Spotler CRM](https://www.softwareadvice.com/crm/really-simple-systems-profile/) - [AWeber](https://www.softwareadvice.com/marketing/aweber-profile/) - [Adobe Campaign](https://www.softwareadvice.com/crm/adobe-marketing-cloud-profile/) - [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) - [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) - [Emma by Marigold](https://www.softwareadvice.com/product/426694-Emma/) - [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/) - [Agile CRM](https://www.softwareadvice.com/product/6827-Agile-CRM/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. [Marketing](https://www.softwareadvice.com/category/4630-marketing/) is a complex business, and the proliferation of modern media only makes it more difficult. In addition to coming up with strong messaging, brand assets and market-specific pitches, you now need to consider on what channels you'll be publishing your marketing materials—that could mean either traditional print, on your own website or on [social media](https://www.softwareadvice.com/marketing/social-media-comparison/). Fortunately, campaign management software can help you with this difficult process. **This buyer's guide will explain how campaign management software can help you segment, target and manage multichannel marketing messages.** We'll also examine specific features you should take into consideration when you're looking for a campaign management system. Here's what we'll cover: [What Is a Content Management System?](#WhatIsaContentManagementSystem) [What Is Campaign Management Software?](#WhatIsCampaignManagementSoftware) [Common Features of Campaign Management Software](#CommonFeaturesofCampaignManagementSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Key Considerations](#KeyConsiderations) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Campaign Management Software? Campaign management software won't help you run for political office, but it will vastly improve your ability to manage marketing campaigns for your organization. So, actually, it might help you run for office! More directly, though, campaign management software will give you the tools you need to make sure your marketing campaigns are optimized and getting the greatest response for the least amount of resources. By tracking those campaigns across multiple channels (email lists, social media, inbound content etc.) you can focus on what's working for your business and discontinue what isn't. In addition to helping you assess your past and present campaigns, campaign management tools also help you plan for the future. By analyzing the data generated by prior campaigns, the software can give you recommendations for future actions and even automatically trigger certain actions given an activity or other input from customers. Campaign management software goes beyond the basic tools of general [marketing software](https://www.softwareadvice.com/category/4630-marketing/) in order to provide you with a more granular look at individual marketing campaigns. ## Common Features of Campaign Management Software [Data mining](https://www.softwareadvice.com/bi/data-mining-comparison/) Analyze large amounts of information in order to predict customer and prospect behavior. Statistical models that predict certain customer activities can be run against a contact database to assign scores indicating the likelihood of a specific actions taken by those contacts, which will help you with customer segmentation. **Customer segmentation** Collect and analyze data from your customers in order to divide your consumer base into different relevant groups by age, income, interests, spending habits etc. This allows you to market specific messages, on specific media, to individually tailored audiences. **Customer-event triggering** Also known as “event-triggered marketing," this tool automatically triggers an action based on a customer activity. For example, if a customer purchases an item, it will set an email to go out automatically at a specified time to ask the customer if they've received the item and/or if they're satisfied with it. **Next-best-action recommendations** Take into account all of the various ways you can respond to specific customer actions and then decide upon the “best" one given a set of criteria you have provided it. These actions are determined by the customer's needs, interests and previous actions, as well as your own objectives, policies and campaign goals. **Campaign optimization** Constantly test and evaluate your marketing campaign materials and goals—including ads, keywords and targeting choices—and fine tune them so that you are receiving an optimized return on your investment. [Campaign Monitor](https://www.softwareadvice.com/marketing/campaign-monitor-profile/)_'s reporting dashboard, utilizing data mining tools_ ## What Type of Buyer Are You? Businesses in all stages of growth need marketing tools to help them get their products and services in front of as many eyes as possible. However, depending upon what your exact size is, you'll have different needs when it comes to buying marketing software, and especially marketing campaign management software. Most of these buyers will fall into one of the following three categories: - **Small.** These are businesses with under 100 employees and that make under $50 million a year. They also have no IT department and no dedicated marketing department. Without those resources, marketing campaign software may actually be a bit too granular and robust for a company; they are probably better off looking at general [marketing automation software](https://www.softwareadvice.com/marketing/automation-comparison/) or [email marketing software](https://www.softwareadvice.com/email-marketing/) until they have expanded enough to have at least one of those two dedicated departments. - **Medium.** These are _also_ companies with under 100 employees, except that they _do_ have an IT department and/or a dedicated marketing department. Because they possess the resources necessary to implement and utilize the software, they will find campaign management tools useful, though they might be fine with a basic campaign management system rather than a more expensive, more robust one. - **Large.** These are enterprise-level businesses with more than 100 employees, making more than $50 million a year and with dedicated IT and marketing departments. Because they have dedicated teams able to focus on implementing the software and using it to its fullest, they will be looking for the most robust campaign management tools with the greatest number of useful functions. ## Key Considerations Campaign management software is just one component of a much larger set of marketing tools that you'll need more and more of as your business grows. Here's a list of some other types of marketing software you may need in conjunction with campaign management tools. [Marketing automation software.](https://www.softwareadvice.com/marketing/automation-comparison/) Marketing automation software helps businesses develop, plan, execute and track their marketing campaigns by providing tools that automate workflows (including email marketing), manage and generate leads and track and analyze campaign success. [Email marketing software.](https://www.softwareadvice.com/email-marketing/) Email marketing software helps marketers reach out to prospects and customers via email using specific tools such as email templates, mass email delivery, drip (scheduled) emails and email open rate and click-through tracking. [Marketing analytics software.](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) Marketing analytics software enables businesses to collect information and measure the relative success of marketing campaigns in order to inform decision-making and generate a higher return on investment per campaign. [Social media management software.](https://www.softwareadvice.com/marketing/social-media-comparison/) Social media management software helps marketers reach out to customers and leads over various social media platforms. These systems include tools for publishing directly to social platforms, monitoring for brand mentions, locating specific users or conversations and measuring campaign success. Note that many of these types of software can actually be found in the same systems as campaign management software, provided by the same vendors. ## Market Trends to Understand **Cloud-based software.** Cloud-based software solutions are increasingly popular with most businesses thanks to the advantages they tend to offer modern companies as compared to on-premise systems. On-premise software requires that you have the space for physical hardware and the IT knowledge and resources to implement the software. Cloud-based systems, on the other hand, are more easily and quickly implemented, with fewer up-front costs and less of a need for IT assets. As a result, cloud-based systems are particularly suited for smaller businesses that lack those IT resources. **Mobile functionality.** There's a mobile app for almost everything these days, and that includes business software. As mobile app usage rises in prominence and popularity in people's daily lives, employees are increasingly accessing company systems in their work lives. Because of this, mobile functionality is a major market trend for campaign management software. The advantages of being able to access the software on-the-go are numerous, particularly if you will be aligning your marketing with a mobile sales team. ### Related Campaign Management Software - [Account Based Marketing Software](https://www.softwareadvice.com/account-based-marketing/) - [Affiliate Software](https://www.softwareadvice.com/affiliate/) - [All-in-One Marketing Platform Software](https://www.softwareadvice.com/marketing/all-in-one-comparison/) - [Business Card Software](https://www.softwareadvice.com/business-card/) - [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/) - [Lead Capture Software](https://www.softwareadvice.com/marketing/lead-capture-comparison/) - [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) - [MLM Software](https://www.softwareadvice.com/mlm/) - [Trade Promotion Management Software](https://www.softwareadvice.com/trade-promotion-management/)