Mailchimp

RATING:

4.48

(15845)

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor...

Mailchimp Pricing

Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

Free trial: 

Available

Free version: 

Available

MailChimp dashboard
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Mailchimp Reviews

Overall Rating

4.48

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 12,745 reviews

Tobe

Company size: 2 - 10 employees

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Jeremiah

Verified reviewer

Company size: 2-10 employees

Industry: Apparel & Fashion

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

January 2020

My Go-to for email marketing

Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Pros

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Cons

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

Reasons for choosing Mailchimp

Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers.

Brian

Company size: 11-50 employees

Industry: Wholesale

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

December 2022

Great option for our business.

Overall we loved Mailchimp, we would not have switched if we did find an option that was a little less expensive.

Pros

Mailchimp was a great option for us. It was easy to use and effective.

Cons

We found a product that fit into our budget a little better.

Ben Marcoux

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

March 2021

Why I Don't Use Mailchimp

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Reasons for choosing Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.

Cam

Company size: 11-50 employees

Industry: Sports

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

FUNCTIONALITY

4

November 2022

Mailchimp, good for what you need

Pros

The ability to schedule, create, and cultivate individualized email marketing lists is perfect for our business when we have different subsets of content that people are interested in (Fantasy Football, NFL, College Football, Draft Prospects, Betting). The growing ease in which we can deliver carefully-crafted, branch-specific content emails is key.

Cons

There isn't anything that we can say "we must have it" or "can't go without it" as there seems to be standard on every other email marketing software. That being said, the price is still worth it.

Reasons for choosing Mailchimp

Price, that's the only issue because they all seem the same.

Reasons for switching to Mailchimp

The price was the main sticking point. They all seem the same and offer the same items. Mailchimp was the best bang for our buck.

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