Mailchimp Software

Find out more:

PriceWatch Demo

Find out more:

PriceWatch Demo

About Mailchimp

Mailchimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor cust...

Mailchimp Pricing

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

Starting price: 

$10.00 per month

Free trial: 

Available

Free version: 

Available

Close

Image 1 of 6

MailChimp dashboard

Headshot of Software Advice Advisor

Find the right Marketing Software for you.

What key features are most important to you in Marketing Software?

Mailchimp User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 14,420 reviews

Tobe

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Pedro

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2021

Automation of emails necessary for companies and for those who are starting to market

Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Pros

MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.

Cons

It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

Reasons for switching to Mailchimp

Because it was too expensive to use and there was no version in my language. But it was still very good for my purposes.

Jeff

Verified reviewer

Company size: 2-10 employees

Industry: Graphic Design

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2020

A great platform that keeps growing to suit our needs

It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Pros

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Cons

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

Reasons for choosing Mailchimp

Ease of interface - much simpler and minimalist interface that non-coding staff on my team can use easily.

Reasons for switching to Mailchimp

Self-hosted solutions are just awful - too much security & maintenance, server tweaks etc. - always use a subscription and pay the monthly fees to best leverage the know-how of those who do it full time. As soon as SaaS solutions became available (Mailchimp, Constant Contact) we sought new options and tried Mailchimp, and was very happy.

Jakub

Company size: 11-50 employees

Industry: Retail

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

December 2021

Mailchimp - a greatest element even for the smallest organizations

With mailchimp we solve complete email marketing for about 50,000 satisfied customers. Previously, we completely neglected this section, there was simply no room for editing and creating e-mail messages. Mailchimp is quick and easy to use. Thanks to that, we set aside time and started to focus on this part of marketing as well. With the help of tracking links, we now know what goods customers are interested in. Of course, the number of orders also increased.

Pros

There aren't many tools that are easy to use. Fortunately, Mailchimp is one of those that are easy and efficient to use! The UI is very user-friendly, easy to use, and as a result, creating marketing messages is user-friendly.

Cons

Some functions in preview mode are displayed differently for mobile viewing than when actually sending an email and displayed on a mobile device.

Reasons for switching to Mailchimp

Ecomail, which we switched from, did not offer so many options. At the same time, his AI mood was not so friendly. What's more, the wysiwyg editor worked completely unsatisfactorily, so I looked for an alternative and found a mailchimp.

Kenyon

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
5

Value for money

out of 5
3

Customer support

out of 5
2

Functionality

out of 5

November 2019

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Reasons for switching to Mailchimp

I like Mailchimps' ease of use and direct approach to the features we need. We wanted software that contacts all customers in a swift and professional manner.

Popular Mailchimp Comparisons