MailChimp Software

Excellent software

Pros

MailChimp is a super easy to use, teach yourself, email marketing platform which saves donor and contact names and schedules when and who you want to address. For young and small organizations it is an excellent software and a great step toward creating a database.

Cons

While MailChimp is free for up to I believe 12,000 emails a month and 2000 contacts it doesn't have all the bells and whistles that software like Constant Contact might provide. It is however an excellent first step into the email marketing for any young business or non-profit.

If your business model requires e-mail marketing, this product is worth investing into.

Pros

They offer options for high volume clients as well as clients with lower volume. The services ranges from free to pay as you go. Fantastic interface, clean and easy to use. Their reporting is also great, tells you anything and everything you want to know about your clients and marketing. Automatic response is strong.

Cons

It can get a little bit pricey for high volume service. Could add some more advanced automation options.

Pros

Interface is very simple. Quick learning curve. The ability to schedule and design emails in one location has been a great asset for our team.

Cons

It takes a long time to setup email campaigns for people not familiar with email marketing. There are some limitations on how emails can be designed which can be frustrating at times.

Pros

The free plan is pretty fantastic in and of itself, but as your business and needs grow, the paid plans offer even more.

Cons

The higher-level automations are difficult to use and leave a bit to be desired for the cost of the paid plans.

I think you get what you pay for. However, it just never worked for me. I got very little response. I'm trying other options now.

Pros

Simple to access templates, and easy set up. I found the overall appearance of the final products fair. I think overall you get what you pay for.

Cons

Steep price climb for one plan to the next. The ability to upload and edit pictures was an issue and caused a bit of frustration. End product looks fairly generic. I personally got feedback from people close to me that at quick glance they thought it was generic marketing and just deleted it.

Pros

I love this software, It does everything it says it does and it does it really well. I'm still learning a lot but it's really easy to get to know all of the features and functions.

Cons

Sometimes the software reacts a bit slower then i'd like, but it never freezes completely or anything and it doesn't make it impossible to use by any means

Pros

The templates within MailChimp are decent looking and easy to use. The entire platform is user friendly, and I like that there is a free version for small email jobs.

Cons

Getting your email to look just right will require custom coding. Sending rules are very strict, so you'll need to verify email addresses before sending or risk not being allowed to send more.

Pros

Mailchimp is the first product we recommend for startup (either starting up their business or new to edms) clients. The free plan is a bonus.

Cons

Simple and easy-to-use but enterprise customers may find that it lacks features or may need custom integration to meet their business requirements

Pros

I am a small business and I currently use mail chimp to send out batch emails. and what I love about using this is that it shows me exactly who read my emails so I know who to follow up with. The interface is very clean and user friendly. and free version suits me very well.

Cons

Trying to contact support can be a hassle. so that would be my only issue with them but everything is pretty much straight forward.

Pros

I like MailChimp - it's easy to use, I could teach my clients how to edit their own newsletters if they chose to! The templates were great, and there were many different styles to choose from.

Cons

Price is a lot for small businesses, and the features of the free service are lacking. The customer support is good, but can be a little impatient.

Pros

Super easy way to get content out to folks and make their experience that much better. Use it for local religious group.

Cons

Sometimes, emails become long and get passed on. That has more to do with finding the right amount of content

Overall, I love it. Ease of use is wonderful. The feature set is packed. You get tons of free emails and once you're ready to start spending money, the pricing model is still affordable. You really do get a lot of bang for your buck with MailChimp.

Pros

MailChimp is my hero. Their Freemium model is the first thing that attracted me to them. The ease of use is what kept me coming back. ICANN compliance is so easy when you're using their platform. Campaigns are easy to set up, send out, A/B test, and repeat. For a small business, MailChimp really offered everything we needed to stay in contact with our customers.

Cons

For what we used, there weren't any. I never had a campaign type that I couldn't use MailChimp to handle. I suppose for larger customers there may be some of those types of issues, but I'm not familiar with any.

Adding an element of a tool like Respondable to analyze the likelihood of someone taking action would take things to the next level. More templated emails to really plug content into, while keeping the design integrity would help smaller marketers get that sexy email look that small brands are also striving for.

Pros

Account setup and on-boarding is relatively quick and doesn't require a lot of advanced tech knowledge. Drag & drop email builder is a dream for getting newsletters together quickly. It advises you when your images are too large and will likely blow up an inbox and helps with optimizing. Database management, grouping and segmenting contacts is easy. Free version is pretty full-featured for the basic marketer. Zapier and CRM integrations make growing your audience a breeze. Reporting is clear and concise--doesn't get too deep into the weeds.

Cons

Image editor is slow and breaks on occasion. Creating the super-cool, slick emails still requires someone to code in my opinion. Reporting doesn't offer a lot of insights on how to improve or leverage your best-performing content for growth.

MailChimp is good for marketing departments that lack a marketing automation function. With very little training, a user can get fully functional on MC and run basic campaigns, create and store content.

Pros

Ease of creating campaigns is a definite plus, as is the campaign history log. Digital asset storage though limited, is good for basic campaign creation and storage of assets. Lists are easy to build and edit. Our HR people could create and maintain lists and content for corporate messaging.

Cons

Responder list suppression is weak but ok. Biggest con is the mandatory double opt in procedure. This becomes a real problem with leads obtained from shows and events. Related to this is the lack of a 'kiosk mode' that enables collecting leads at shows and events. At this writing MailChimp has no solution to this problem, an admitted shortcoming. Their upgraded version offers limited marketing automation functions, however, the automation workflows are so limited that they offer little advantage over basic outbound email functionality.

Pros

1. Incredibly easy to use. 2. For beginners is the best way for marketing and for send info 3. The free version is very good, so you don`t need to buy anything else. 4. MailChimp let you perfomance everyting, and that is good for creative, emotional, and unique mails.

Cons

1. Is an standart platform, so don`t has too much functions if you want something in specific 2. It let you perfomance, yes, but they don´t have too much options.

Pros

MailChimp is an easy to use and inexpensive marketing and communication software. There are a number of design templates available and it is easy to add and modify mailing lists. There is also a unique app for the phone to help you monitor the progress and responsiveness of your mailings on the go using your phone or tablet.

Cons

Some of the templates were a little difficult to navigate. The terms used to distinguish between templates and campaigns can be confusing to new users.

Pros

I have been using this software for years now and I continually recommend it to colleagues. Their templates designs can also be exported into softwares like Pardot, that does not have as many templates designs as MailChimp.

Cons

The free version only allows 2k subscribers, I wish there was more ability to collaborate as well. Overall, great product, not many cons to note.

Pros

They offer a free plan, with which you can send up to 12,000 emails a month to 2,000 subscribers. That is perfect for my smaller size business. It is very easy to use!

Cons

There is no workflow view. It's hard to manage response across the lists. Some of our clients have stated that the emails shoot to a promo list in their inbox.

In general it's the go to tool when starting any business but you will probably move on as your customer base grows and you require something more sophisticated

Pros

Easy to use and great for anyone starting out. The pricing model scales as your business does so there is no huge cost outlay to begin with. Mailchimp have added considerable functionality over the last few years that give so many automation that competes with enterprise level priced models.

Cons

Lacks some clever if/then type triggers that other competitors have. If you want a sophisticated CRM tool it doesn't get there and you will need to build your own integration or look to migrate.

Fantastic, life-saving product! I love it!

Pros

I was in search for a professional, easy-to-use platform to send out email marketing newsletters, product guides, etc. to a large customer base. I needed the software to be simple to use, didn't require much training for various team members to work with, and still had a professional touch to it. MailChimp was our answer. It has been a life-saving product for our business - and we love it! Not only are our customers seeing emails at regular intervals (the scheduled email feature is helpful here), we also feel confident about the emails we are sending to our customers - consistent and professional.

Cons

If you are an email marketer and have had experience using other email marketing platforms previous to using MailChimp, you may find MailChimp's unique "language" somewhat challenging to wrap your head around to begin with. It is designed to make it easier to use by using everyday language you or I would use in a conversation together. It can also be challenging if you are trying to dig up a very specific piece of data - MailChimp's defaults can be frustrating to work around. It is designed for a beginner marketer.