MailChimp software


5,928 reviews(4.5/5)
5,928 reviews(4.5/5)

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Web browser (OS agnostic) , Windows 2000 , Windows 8 , Windows 10

5928 Reviews of MailChimp

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  • Nate from Growth|Media

    Number of employees: 2-10 employees

    September 2018

    Decent CRM but can be a little confusing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    They have templates on templates. Their interface seems a little dated, but their coding is pretty powerful. With their paid plans, you can accomplish almost anything you want, especially if you are code savvy.

    Cons

    The interface is not the most user friendly and I think they could make the process of setting up and creating campaigns a lot easier. However I do understand that if you are running lists with 100k+ subscribers then the needs and design will be different than someone with 100 subscribers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Austin from Bulbs for Lamps

    Number of employees: 51-200 employees

    September 2018

    Very important part of any business

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Managing marketing campaigns takes almost no effort

    Cons

    We haven't found any downsides so far. Probably never will

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    September 2018

    MailChimp - No Monkey Business

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    Has simplified our monthly newsletter process and freed up Administrative time immensely.

    Pros

    I absolutely love the fact that client's /customers can sign up to receive mailings without me having to subscribe/unsubscribe them. Once you have all your mailings set up and organized it is simple to update and create groups for specific mailings. Great for Newsletters or Emergency notices to specific groups/locations.

    Cons

    It was not as intuitive as I had hoped it would be for setting up projects and groups but once I figured out the terminology it was easier.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Aaron from Batteries

    Number of employees: 2-10 employees

    September 2018

    Very versatile

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    MailChimp lets us send very professional looking emails and manage our marketing campaigns with great ease.

    Cons

    I actually have nothing to add to this section

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Ariel from SKYN Boutique

    Number of employees: 1 employee

    September 2018

    MailChimp is great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The product is super easy to use. I use this to reach out to many at a time with surveys and additional information.

    Cons

    There isn't much that I do not like about the software. It does exactly what I need it to.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Anton from 3megawatt

    Number of employees: 11-50 employees

    September 2018

    The best

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    UI is the best in the industry and has thousands of super fresh ideas, which work!

    Cons

    It's expensive, sometimes bots are too strict

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mario from NutriBees

    Number of employees: 2-10 employees

    September 2018

    Great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Mailchimp is a very good tool for CRM. It has all that you need to streamline your CRM processes and integrate it with the usual shops.

    Cons

    If your website is in PHP it integrates only through API that can be a bit difficult to implement

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Michael from Jenaka Systems (Pty) Ltd

    Number of employees: 2-10 employees

    September 2018

    Mailchimp for social media

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We use all the functions as a marketing tool, from broadcasts for promotions to regular mails etc. Very handy tool to streamline messages and information to clients.

    Pros

    It has a lot of functions we need for social media and can be limked to all platforms with ease

    Cons

    I feel there could be a more informative help line for those who are beginners at setting up multiple mails and autoresponders etc.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    September 2018

    Powerful email automation tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We use Mailchimp for our bi-weekly newsletters to roll out updates and news. We have also recently started using the pro version as our subscriber base has grown. Features such as segmentation and tagging are ones we are looking to further explore.

    Pros

    Mailchimp is an easy to use, delightful software that allows us to make beautiful looking newsletters for our website subscribers. The tool is really intuitive to navigate and has a flexible drag and drop designer that allows easy addition of components. It integrates with our Wordpress blog really easily. It also has high deliverability. It provides good analytics in terms of campaign performance. And what's really nice is that Mailchimp is free for up to 2000 subscribers.

    Cons

    I have found it difficult to duplicate campaigns which I have run in the past, wherein I want to reuse again by making slight edits. Also, Mailchimp gets expensive quickly.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Michail from University of the Aegean

    Number of employees: 1 employee

    September 2018

    Best for email marketing!

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    When I come to email marketing my first choice is MailChimp. Easy to use, free and very friendly support!

    Cons

    Sometimes when you want to build something small and simple, with MailChimp maybe will be difficult

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Conor from K-Motion Interactive

    Number of employees: 11-50 employees

    September 2018

    Created sales for me

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    Sent out 162 emails today in 5 minutes and I received 6 replies within an hour that created $10,990 in sales. I am satisfied

    Pros

    Being able to send emails in bulk as well as being able to have MailChimp add in custom words into different sections of the email to make it seem like not a template.

    Cons

    Once sent, the spacing and the lettering almost are too separated and almost computer like. It can let to receiver know that it was a template email and not customized.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 10,000+ employees

    September 2018

    Great Support and awesome email marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I used this tool for my website and use them for mailing campaigns to target right customer which is really helps to grow the views. I would recommend go with pro version there you will get great features and templates.

    Pros

    MailChimp is one of the best tool for send emails campaigns. Easy to use features make your work done and saves lots of time. With presence of various templates makes your email campaigns great success. one of the best is that customizing the target people for that mailing campaign. There are you check the analytics of your mail campaigns and can plan according to that.

    Cons

    The basic of mailchimp have less features as compared to pro version which need to pay some high amount as compared to other mailing services.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Carlos from Pixtore

    Number of employees: 2-10 employees

    September 2018

    best email marketing tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Great expereience and highly recommended

    Pros

    is awesome and user friendly for email marketing
    We love the easy use for manage long subscriber accounts
    And ver handy to implement the email marketing strategy

    Cons

    If you have a high volume of emails you have to pay the premium version

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jessica from Torino Foundation

    Number of employees: 2-10 employees

    September 2018

    MailChimp - Easy Email Marketing Platform

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Mail Chimp is the easiest email marketing platform I have ever used and we have tried/used quite a few. The process to send an email is very quick. The way that Mail Chimp walks you through the email, creating the list, and ultimately sending the email is very fast. I had never used Mail Chimp before and was able to send an email without reading instructions - it was that easy. I highly recommend this software to small companies and non-profits.

    Cons

    Cost is my least favorite part, but who am I kidding. All email marketing can be expensive.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 2-10 employees

    September 2018

    I just don't like MailChimp

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The templating engine is pretty good, and some of the reports are useful

    Cons

    The UI is really clunky to use and not remotely intuitive. You *can* get done what you want to, but you have to jump through a lot of hoops to do so!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    September 2018

    Streamlines Mailouts!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Super easy to use. Great features. I can email everyone on my list!

    Cons

    I could not think of any bad features of this product.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Nick from Ramapo Indian Hills High School District

    Number of employees: 201-500 employees

    September 2018

    Automated Email Marketing Made Simple

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    For the most part, MailChimp gets the job done and for someone with under 2,000 subscribers, their free plan offers more than enough tools to take advantage of. I love how user friendly it is and the editor tool is simple for most to figure out.

    Pros

    The ability to have MailChimp auto send out email newsletters, blog updates, and any marketing materials on its own, without having to manually do each and every one. The fact that Mailchimp includes a number of added tools that offer just enough to take advantage of what it can do. The drag and drop editor is effective for beginners or those who don't have a lot of coding/html background. The free plan will allow for up to 2,000 subscribers, more than enough for me, but others might need to look into the paid plan.

    Cons

    The setting are a little tedious and take some time figuring out, especially when it comes to email automation settings. This can turn some people off and will surely require a learning curve. The subscription plans though seem to be a little pricey for those than need more subscribers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Justin from Petrini Services

    Number of employees: 2-10 employees

    September 2018

    The Easiest Email Marketing Tool!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Great experience and helps us grow our business.

    Pros

    We use Mailchimp to send out weekly campaigns to promote our business. We collect emails from all potential and existing clients and compile them into mailing lists. We have a plumbing mailing list and a remodeling mailing list. We can quickly use templates to create email marketing campaigns and send them out to specific lists. We can track metrics (open rates, etc.) so we can tweak future emails to increase engagement. We have had great success with MailChimp!

    Cons

    The software really has no flaws. We will continue to use it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 2-10 employees

    September 2018

    Simple, easy, does what we need

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Does the job that we need — mailing distribution list management and blast emails.

    Cons

    Too many reminders and emails from MailChimp

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Belita from Asset Campus Housing

    Number of employees: 11-50 employees

    September 2018

    USER FRIENDLY

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    I LOVED MAILCHIMP! I wish it was sync with our property mgmt software system to avoid the import of contacts from our resident database. The site is super user friendly and the flyers look great in the resident emails!

    Pros

    Mailchimp allows you to insert links from social media or website to allow residents to easy click yes or no or select for resident polls and resident events. The information displays directly in the inbox and not as a attachment.

    Cons

    The last time I did use it, the importing of contacts was a few extra steps

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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