MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.



8,424 Reviews of MailChimp

Overall rating

4.46 / 5 stars

Filters:

Showing 1 - 20 of 8,424 reviews

January 2019

Nicholas from Rain Retail Software

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Mailchimp is always surprising me

Pros

One of my favorite things about Mailchimp is that it JUST WORKS. I never have issues with it at all.

Cons

Mailchimp has a lot of features, but sometimes I feel that they are burried. Woul dlove to see some better internal tutorials or training.

January 2019

Jeff from FOV Labs

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

An excellent choice for small companies

Our company uses MailChimp to ensure clear communication to our customers, both retail and wholesale, and it works so well I can't imagine using anything else.

Pros

The free plan really gives you a lot considering it's free. I am able to correctly identify myself as a sender to avoid hitting my subscriber's spam folders, along with lots of options for how my campaigns look. Highly recommended!

Cons

I think that allowing more subscribers to display per list page would be super beneficial, as I find myself having to navigate page-to-page a lot when browsing the lists. That's the only con, and it is a small one!

January 2019

Emma from Duke Catholic Center

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

January 2019

Not perfect, but so so good.

I am always recommending this resource to my colleagues in the campus ministry/religious institution field. It's not perfect, but it's been dead useful for us.

Pros

I like how fresh and modern you can make your emails. I love the ease of tracking data and users. I appreciate the availability of customization and that you can buy awesome templates from third parties that work beautifully.

Cons

The new photo editor is super slow. I find myself often annoyed if I didn't fully crop and resize an image before adding it to an email because it's so cumbersome to resize and crop now.

January 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Great for bulk emails

It solves the issue of not reaching all past clients since they are saved within the Mailchimp server. It allows us to reiterate we are here for any legal needs in the future.

Pros

Mailchimp is incredibly user friendly. I like that I can upload spreadsheets of contacts versus typing them all in one by one. It makes it easy to send out bulk emails to current and past clients.

Cons

There were no cons for me when using Mailchimp.

January 2019

Rolly from Globant

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Excellent Email Marketing Tool

Pros

Very stable and faster tool for email marketing with high quality.

Cons

The price is a little high for LATAM users.

January 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Great For Business

Mailchimp makes it easier for me to stay in contact with my customers.

Pros

I love that I can schedule emails to be sent at a later time. The layout templates are amazing and they have drag and drop options to add sections.

Cons

Takes time to import your list and if you are unsure how to load the email list it can contain errors that will keep you email list from loading.

January 2019

Miguel from Miguesphotobook

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

best client management

great app I recommended

Pros

is really easy, is you have a small company you don't need to by the premium

Cons

all the options should be with the premium access for free but limited

January 2019

Eva from Adventure Mendota River Outfitter

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Increased Efficiency With Mailchimp

Prior to Mailchimp, our newsletter which is in a PDF format resulted in a large file attached to an email . It was a slow going process. With Mailchimp, a few steps have replaced many steps and lots of waiting. Likewise, our mailbox size is not overflowing as we move the newsletter around. Mailchimp makes good sense. Easy to use. Affordable. Helps eliminate huge mailbox sizes and nasty notes from IT! I recommend it.

Pros

Mailchimp was easy to set up and use. My first experience was in using the free version for the nonprofit where I volunteer. The steps from uploading my Excel addresses , adding our graphic/logo for brand recognition, and then linking my newsletter in a PDF form to the email body were intuitive. So, so easy!



Cons

To date, I have not experienced any negative issues with Mailchimp.

January 2019

Mary from Rimosa

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

It has it all!

We are solving subscription lists and email marketing. By having everything in one central spot, it makes it a lot easier to gather insight and reach audiences.

Pros

It is free and allows you to change up campaigns with ease

Cons

It does not offer as many layout and design features as other websites out there

January 2019

Celine from Alliance Française Dallas

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Good email platform

Pros

Very easy to use with the drag and drop feature, even for someone that doesn't know anything about html

Cons

The segmentation is not always easy to target the audience.

January 2019

Hopeton from CMAS Financials

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Easy to use for bulk mailing and correspondence

Excellent tool for bulk mailing.

Pros

Excellent tool for sending out communication to members and customers

Cons

It requires some learning. Not very user friendly.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

MailChimp is the Most Popular for a Reason

MailChimp has delivered everything my company would need out of an email provider, but at rather expensive cost. Still worth it!

Pros

MailChimp makes email blasts simple, and its analytics behind the emails you send are great for improving your business communications.

Cons

It is rather expensive if you want some of the best features that it offers. Otherwise, it is a pretty narrow product when it comes to things that they offer.

January 2019

Centric from CentricBeats

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

4 of 5

January 2019

CentircBeats

great

Pros

Its intrgated into other software that i use

Cons

linitation on mailing list for free account

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

January 2019

Great for Reaching Several Customers

Simple and efficient!

Pros

The software is easy to use and offers an app version. The ability to track your email communication is helpful when determining how broad the audience is that’s being reached. Also, the newsletters always look clean and professional.

Cons

Occasionally, the app version does not offer the same quality experience as the desktop version such as not allowing editing of certain blocks.

January 2019

Sandra from Own it Realty

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Free Mailer!

This software was able to solve a time management issue, as mentioned above I use to spend hours emailing each and everyone of my customers with new products or information on the company and mailchimp was able to take care of that in minutes! It also helped us get more customers and retain our current ones by automatically sending out invitations to our mailer and Birthday coupons. Overall mailchimp is a great software that each company should use!

Pros

FREE, FREE, FREE that is one of the best thing about this software. Of course there are more enhance features you can pay for and they are definitely worth but for starters great product.
I was able to collect and input hundreds of customers emails and contact information, from there I created a mailing list and mailchimp was able to email everyone on that list! It not only saved me time but money as well, instead of spending hours sending out individual emails, I was able to create one mas email and send it to everyone!

Cons

I really did not have any issues with this software, it did everything I expected it to do. Even reminded me about sending follow up emails and birthdays! It helped retain customers

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2019

Mailchimp for me!

Very pleased!

Pros

I like that aspects of this software are free and very useful.

Cons

I wish there were more variations of templates.

January 2019

JOSHUA from Roanoke Video

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

5 of 5

January 2019

Good but Clunky

Pros

I really like that you can make professional looking mass emails out your lists. Its pretty easy to do and setup. I also like the reporting feature that it has, it allows you to see who has opened the email, what, if anything they clicked on and even send out the email again to those that didnt open it the first time.

Cons

I dont like the ease of use with the automated emails, well lack thereof. I tried to setup a series of emails based on when someone subscribes to my website, but I couldnt set it up and there was little to no documenaiton on getting that setup.

January 2019

Gary from lawmacs

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Mailchimp

i have been using Mailchimp for far mire than five years and will continue to use as it proves itself o be a great markrting toool

Pros

Easy to use good customer service and allows for free use

Cons

Overall design good be a little more user friendly

January 2019

Kerala from PixelSpoke

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Best email marketing software out there

Pros

I've used a LOT of email marketing software, ranging from simple and cheap to complex and customized. Mailchimp is by far my favorite -- it's the most intuitive platform I've used and it makes it easy to create professional-looking emails without a lot of design or coding expertise. Plus, the segmentation and automatic campaign capabilities allow a small team to send targeted emails on an ongoing basis that can really impact a company's bottom line. Customer service is also fantastic.

Cons

I sometimes wish there were more content block options. I also wish there was a way to customize the "from" field based on a tag or segment.

January 2019

Caroline from Valworx

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

2 of 5

January 2019

New User

Pros

Just started using MailChimp for campaigns for my company. Ease of use adding in customer emails

Cons

the photo editing was difficult to use on some photos