MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

Customer profile
Customer profile

Customer profile

Dashboard

Dashboard

Mobile app

Mobile app

Reports

Reports

Campaign analysis

Campaign analysis

Create newsletters

Create newsletters

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10



7,066 Reviews of MailChimp

Overall rating

4.5 / 5 stars

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Carmealy from YES Prep Public Schools

Industry:  Education

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

It is an effective experience for the business

Although in the free version contains basic functions is enough to understand the characteristics of email marketing that brings mailchimp. It is useful and versatile since you can easily keep your subscribers informed at any time or form of the mail.

Pros

Interface of the simplest for an emailmarketing, likewise a good drag and drop functionality that makes creating an email easier and can jump a good creativida to now make their own designs. It's as easy as selecting emails from the subscription list which can also be assigned categories, say when and how to send, and that's it.

Cons

Contact navigation not so agadable, it is frustrating to have to change the page one by one to read at the end of the list.
Errors in the editing editor, so much being able to resize an image as the html code editor when using a widget.

Review Source

Scott from MAS

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Doesn't get much simpler when it comes to mass email communication

Seamless integration with our existing mailing list, and the ability to create a good looking email all add up to a great experience, which we'll continue to use for years to come.

Pros

Very easy to work with email template creation. Also I found it very easy to segment our email list, and only target certain demographic.

Cons

Not a huge con, but the limitations of the free plan could possibly be increased. That said, they do give great value under the free option, comparable to many other similar software options.

Review Source: Capterra
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Verified Reviewer

Number of employees:  5,001-10,000 employees

Ease-of-use

Functionality

November 2018

Time Saver

Pros

The automation possibilities are endless, and it helps the whole business stay more productive and less busy.

Cons

There are many alternatives for this software, especially on cell phones, that have better UI and are free

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Functionality

November 2018

A simple but powerful way to manage mass email communication

Pros

The templates make it easy to send out emails to the same lists frequently, and the scheduling makes correspondence a breeze.

Cons

Sometimes it seems limited in functionality because of its extreme ease of use.

Review Source: Capterra

Bianca from Dutch Reformed Church Cape Town / Groote Kerk

Number of employees:  2-10 employees

Ease-of-use

Functionality

November 2018

Good platform for engaging with your congregation

We use this software to send out weekly newsletters and notifications to our congregation. This helps us to keep a constant connection in the community and to keep people informed of what is going on.

Pros

Very useful to be able to track opening rates of emails to gauge if people are interested in a particular sermon series or upcoming event - this feedback is invaluable to improve our offering and we wouldn't have been able to get it in any other manner.

Cons

Takes a bit of getting used to and to master the various template options, but honestly this is a very effective tool, so the learning curve is worth it.

Review Source: Capterra

Calin from Progrexion

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Functionality

November 2018

Easy and Secure Email Software

Pros

If you need an easy way to reach all of your clients then MailChimp is a great option. There are so many tools that are available for free too which is fantastic. Pricing is also very cost effective if your email and marketing automation needs grow with your business.

Cons

I'm not sure I'd use any of the ad tools that are included, but it's nice that they are there.

Review Source: Capterra

Tomislav from Moj Online Posao

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Bad form

None

Pros

I like logo and theme of the web site and nothing else

Cons

Price after 2000 host. On the beginning it’s free. Good trap

Review Source: Capterra

Briana from Wealth Management

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Great Tool!

Pros

Easy to set up and design client emails. You can easily send a test email to see what the client will see before you send out any mass emails. You don't have to pay unless you have over 2,000 people on your email list so it's great for small businesses.

Cons

I've never had a problem with using MailChimp, it's great!

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Functionality

November 2018

Best tool for digital marketers

Pros

I use MailChimp as a plugin when i make WordPress websites. It's very flexible and provide maximum customization for your template as they also provide a wide range of amazing templates, Also they have this great Drag and Drop feature that allows me to update newsletters easily and instantly.

Cons

The interface is a bit buggy and i would love if they add more options in sorting and reporting.

Review Source: Capterra

Ruben from Marketing and Advertising

Industry:  Marketing Agency

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

November 2018

Great product, specially for small-medium companies

A great product for every company size, from freelancers to larger organizations.

Pros

- Drag & Drop interface that makes the editor really simple to use
- Plenty of pre-designed themes
- Good balance between price-benefits
- Allows the possibility to setup some automated workflows
- Other features such as Landing pages creator that can complement or lead generation or email campaigns initiatives.

Cons

I've been using Mailchimp for several projects and it's hard to find important Cons.
Perhaps the Autosave doesn't allow yo to undo steps and you'll have to start with the task again. Also it would be nice to have more landing themes (this is not a cons, just a nice-to-have).

Review Source

Sean from Chesapeake Regional Healthcare

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Best Marketing Automation Tool for SMB's

I use MailChimp to set up small clients with an easy to use marketing automation platform. It has grown well beyond its base of email marketing and is a powerful addition to any small business looking to grow using the inbound methodology.

Pros

Campaign management.
Great integration with other tools.
Easy to set up automation.
Powerful optimization baked in.
Free for the first 2000 contacts.

Cons

Pricing plans don't really make sense.
Reporting can be quite limited.

Review Source: Capterra

Ed from Microraptor Computer Services

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

MailChimp just works!

Overall for a small to medium size business, MailChimp is a must have service. It takes all the hassle out of using email to market your business. It's easy and simple integration to other platforms is a huge plus.

Pros

We love MailChimp for it's ease of use and simple integration to many other software products. It makes sending newsletters and other email promotions a simple and efficient process.

Cons

The email templates could have a little more variety.

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Actually really fun to use and makes everything easy

Pros

MailChimp always delivers. It makes the whole process fun and the value for money is excellent. Basic subscription is so cheap!

Cons

The low level subscription is very basic. But you get what you pay for I suppose.

Review Source: Capterra

Kathrine from Alcatraz Escape Games

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Great for segmentation!

Email campaigns and a ROI

Pros

I love the A/B testing feature in Mailchimp and the segmentation features as well. Makes it SO easy for the amount of emails and leads I have.

Cons

I hate the campaign builder, I think it looks tacky and blocky. I prefer to code mine and imports the HTML code instead.

Review Source: Capterra

Frank from Stride Consulting

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Great email marketing tool

Pros

I like how easy it is to customize emails to reach the right target.
Another thing is that emails sent don't show up as spam, which is really incredible.
The drag and drop feature is also very nice as well it helps to easily create great emails amd and quickly too.

Cons

While the free version might be OK for most people, once you go over that limit, the cost of using mailchimp gets expensive really quick. That's the only downside with this software.

Review Source: Capterra

Kelly from High Pointe Community Church

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Best Email Tool Ever

Creating an all-church email has become a fun experience rather than a chore. This software offers me unique templates and offers individualized fonts/backgrounds. You can upload any photo then edit it as you choose. MailChimp has fantastic customer service as well.

Pros

There are amazing features with MailChimp that make creating a mass email so easy. You can change and individualize everything from fonts to background colors, to sizes and boxes! MailChimp has the ease of use hands-down over any competitor. I've explored and used many of the Template and Campaign features.

Cons

The thing that I like the least.... is that it took me two years before finding MailChimp.

Review Source: Capterra

Sidney from The Bronx Brewery

Number of employees:  51-200 employees

Ease-of-use

Customer support

Functionality

November 2018

Mailchimp helped my business grow

Pros

I have been using MailChimp to send marketing communications to my customers. We started with 10 subscribers in 2012 and have now grown to over 10,000! MailChimp taught me how to build an email newsletter from scratch, and they make it easy!

Cons

There are weird glitches sometimes that make it hard to adjust the layout of the email. I wish there were more font options also. I wasn't eligible for customer service until I reached a certain number of subscribers.

Review Source: Capterra

Rasim from Papillon Digital

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

November 2018

MailChimp Review

Pros

Mailchimp always update software so rusya why I like it.

Cons

Free version of Mailchimp should have more limit. I think 2.000 free mailing is not enouht.

Review Source: Capterra

Sandra from Irmo SDA

Number of employees:  2-10 employees

Ease-of-use

Functionality

November 2018

Easy to Use

Pros

Easy to use. You do not need to be very knowledgable to start using this software.
Ideal to communicate with your team.

Cons

I have no complaints. I have not encounter any issues yet.

Review Source: Capterra

Corrie from Stitch Fix

Number of employees:  5,001-10,000 employees

Ease-of-use

Functionality

November 2018

Great Look

Pros

I love how my emails look when I use MailChimp and when things work, how easy it is to set up.

Cons

Sometimes I can't edit images in the software and I'm unsure why and it makes constructing my emails difficult. Resizing images in MailChimp seems to give me the most issues.

Review Source: Capterra

Displaying 1 - 20 of 7,066 reviews