ActiveCampaign Software


 

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Dashboard
 
  • ActiveCampaign - Dashboard
    Dashboard
  • ActiveCampaign - Automation
    Automation
  • ActiveCampaign - Contacts
    Contacts
  • ActiveCampaign - Deals
    Deals
  • ActiveCampaign - Reports
    Reports
  • ActiveCampaign - Integrations
    Integrations
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

147 Reviews of ActiveCampaign

 

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Software Advice Reviews (21)
More Reviews (126)

Showing 1-20 of 21

Jake from USBChiro
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

There are better systems out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I'm sure this has a great use somewhere or with some type of business, but for our clinic's use it just didn't work. Almost no response. We do not have a set person over marketing so it ended up taking too much extra time to get something going.

Pros

It is a really fair as far as cost is concerned. It can be customized if you're will to put in the time. (we were, but to no avail) When you get all the tracking to work the reports can (in theory) be very helpful.

Cons

I had a number of my attempts go straight to spam. The reporting is not up to the simplicity/ease-of-use standard of other options out there. It took at least 45 minutes to put together something that didn't look childish or amateur.

Review Source
 
 

Samanth from Moakler Wealth Management
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Like it more every day!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

We have been using active campaign for awhile now but I have only just started exploring the email marketing and I love the templates and functionality

Cons

I've found it to be a big learning curve due to all the features but I've loved all of them once I've learned. No complaints.

Review Source
 
 

Alexandra from Monte Sion PR
Specialty: Hospitality / Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great Software for a small company!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Had the chance to switch over from Marketo to ActiveCampaign and ever since it has been a plus. It's a very user-friendly software once you've understood the platform.

Cons

Honestly we haven't had any bad experiences with the software per se, although once I had to call Tech Support and it's very frustrating to wait a long time when you need assistance in a timely manner.

Review Source
 
 

Matthew from brickbat, LLC
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Get it for the marketing automation. There are better email services.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend. After finally spending time with them, yeah, they're cool, and I believe packaged platforms will increase as time goes on, but for now nothing compares to using ActiveCampaign for automation and a solid custom stack. And I'd call ActiveCampaign the core.

Cons

The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

Review Source
 
 

Vanessa from The Plaza Suites
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

April 2018

April 2018

Huge time saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software is so time effective. It is very convenient for any business looking for a marketing service.

Cons

Have not experienced any cons while using this software, would recommend to anyone who is on the market for a software like this.

Review Source
 
 

Donald from Rialto
Specialty: E-commerce
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Worth Every Penny

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it performs as expected and has not been an issue to date.

Pros

ActiveCampaign has helped our outreach to new and existing companies tenfold. This software, in use with our excellent marketing team, has been a perfect fit.

Review Source
 
 

Randy from Halogen Software
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Active campaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Nice interface Allows you to easily import your contact lists Very simple automation tools. It’s own crm

Cons

The support staff is not very friendly. Template library is not overwhelming. The customer support is slow and sometimes unresponsive.

Review Source
 
 

Stacy from Health and Housing
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Great Value for the Investment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A small company can benefit greatly from the ability to send targeted messages to customers based on their behaviors.

Cons

I would love to be able to work in edit mode and publish from there. Would also like to see a more customizable dashboard.

Review Source
 
 

Nhi from Polly
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Does all the basics just fine, not ideal if you want to get super advanced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- simple and easy to use/set up
- contact import is really nice
- has a lot of zapier connections/integrations
- automation functionality is really nice for simple drip email campaigns
- contact search can get pretty granular
- support can be helpful, but usually slow
- has a lot of options for email sends (one-off, time-based, a/b tests, etc.)
- has site tracking and event tracking capability whereas most low-cost automation platforms only do site
- lots of if/then conditional triggers for automations so you can get pretty targeted with your emails
- really cheap if you're looking for an automation platform that has all the essentials

Cons

- limited API use; their API is bad
- custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors
- their reporting is pretty garbage... can't manipulate data, export results, or anything
- seems to go down more often than it should which really impacts customers
- not a lot of out-of-the-box integrations with other big software platforms
- you can't send an email within an automation drip on a specific date or time... just date/time intervals
- missing some small, but key functionality that most other big automation platforms have

Review Source
 
 

Hank from construction
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Hard company to work with

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons

The tech support is the worst and there platform not friendly to work with.
not a good company we don't like the tech support.

Review Source
 
 

Vanessa from PieSync
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Excellent Marketing Automation and Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product.
Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy.
Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Review Source
 
 

Tahir from CCJK
Specialty: IT services
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Active Campaign - Email Marketing & Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros

It has:
Multiple sending IPs
Less restriction of Bounce & Spam
Easy to use
Cheap and competitive price in the market
very good customer support

Cons

It lacks in the features:

Email template designer
Reports section of Automation
It will not track until prospects clicked an email sent through Active Campaign.

Review Source
 
 

Andy from Powerlinx/Vibby
Specialty: E-commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Can be a bit cumbersome to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons

Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

Review Source
 
 

Priyanka from Primera
Specialty: Healthcare
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2017

August 2017

It was awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it was really very good..

Pros

It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk.

The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched
compliance activities and assign them to employees.

Review Source
 
 

Lerey from 57financial
Specialty: Insurance
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Great Featureset for the money if it fits what you need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros

Great drip campaign and email automation functionality
Compares to Infusionsoft for much less money
Email builder is workable overall

Cons

Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies
Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Review Source
 
 

Austin from Marketer as a Service
Specialty: Marketing agencies
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

The Best Kept Secret in Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

 
 

Veit from Mehler International Pty Ltd
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

It's good, but not quite there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform.

After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists.

One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow.

While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros

The entry point pricing is good for the amount of features you get.
It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness.
Deliverability isn't the best.
Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Advice to Others

If you are contemplating the highest price point, contact OntraPort about their starter plans.

 
 

Jamie from Fluency Corp
Specialty: Education

September 2016

September 2016

Not enough CRM

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

Seems inexpensive, other than that it seems more of a marketing tool

Likes Least

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Recommendations

if you need an email marketing program this is the software for you, however, if you are looking for a CRM go elsewhere

 
 

Andrea from NutrientFeast
Specialty: Media

November 2015

November 2015

Powerful CRM for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The features allowed be to cancel several other services (email service provider, separate CRM, marketing automation tool, form builder, etc) and just use a single tool instead. The features are top-notch and their staff is incredible!

Likes Least

I'm waiting for updates to the form builder to allow custom HTML and CSS (I'm told it's coming soon!); everything else is awesome.

Recommendations

Be sure to carefully check the integrations (and add-on fees) available before signing up for a trial. I was definitely surprised at the number of free integrations that work with ActiveCampaign!

 
 

Roy from SAGU
Specialty: Education

November 2015

November 2015

Just in time.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Likes Least

Just need a better form builder. However, we have been told that this is in the works.

Recommendations

When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

 
 
 
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Showing 1-20 of 126

Brady from Success Road Academy
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

So good it's the only tool we recommend for our students

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I'm in the internet marketing world and there are tools for everything and some of them are great, most of them are garbage. ActiveCampaign was so good, and so intuitive to use that it has become the one tool when it comes to email and automations that we recommend our students to use. I'm not particularly a great tech person and even I can use AC with ease. I particularly enjoy that for our students, instead of having to re-create all the steps and automation that they can simply download the automation straight to their account.

Cons

After 6 months, I'm still trying to find a con. My team might have a few, but from my experience it is brialliant.

Review Source: GetApp
 

Helina from entreflow consulting group
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Clunky set up, but super useful and feature-rich tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Automated workflows!

Pros

Automated emails, that look great. The Google extension allows us to easily add a contact to Active Campaign with ease and to tag them accordingly. Glad to see an app was finally released. Analytics are good.

Cons

The set up was a bit clunky. Customising the emails is a bit cumbersome at times too. I think these are fairly common issues with most CRMs and email automation tools though.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: May 2018

May 2018

 

Hi Helina,

Thanks so much for your review! We're happy to hear you're enjoying the platform for the most part.

We're sorry to hear that you find some parts of the platform clunky! That's not how we hope the platform will feel to you! We'd recommend adding in any new features you'd love to see to ideas.activecampaign.com so our internal team can see what our users are looking for.

Thanks again from your friends at ActiveCampaign!

 

Kristine from Rock Capital Productions and Talent
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Seamless integration with website and lead capture.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lead capture and automated onboarding processes

Pros

I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.

Cons

It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: May 2018

May 2018

 

Hi Kristine,

Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis!

Thanks again from your friends at ActiveCampaign!

 

Shahram from UChannelBiz

May 2018

May 2018

Most visual system for Email Marketing Automation Strategy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I could really understand how email marketing automation works by working with the visual map.

Pros

Email Marketing automation has been tough and time consuming. Active Campaign makes it easy, because it gives me a visual interactive map of every element in my email marketing strategy!

Cons

The lite plan lacks CRM capabilities, such as lead scoring and deal flow which means I have to upgrade!

Review Source: Capterra
 

Elmo from YGreen Capital and Advisory

May 2018

May 2018

One of the best Marketing Automation tools for small and medium businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Automated marketing without breaking the bank and I could set it up myself without costly consulting fees.

Pros

Active Campaign is super easy to setup and to use, their support is very good. I think their pricing options is in line with what any small company would be able to afford.

Cons

Although their reports is good I think they can improve on them especially the speed and layout is not up to par.

Review Source: Capterra
 

Charlotte from Bolton Fine Foods

April 2018

April 2018

Affordable and user-friendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The automation builder is fairly easy to use and makes following up really easy.
Easy to implement detailed email Automation

Cons

There is no landing page builder. Having to integrate a separate tool for landing pages is a complexity.

Review Source: Capterra
 

Nathan from Bootcamp New Zealand

April 2018

April 2018

Very smooth and easy to use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy of use, simple dashboard layout and straight forward instructions on how to use it

Pros

Lots of the tools that I need to use in this kind of software, like: tagging for different lists, automation and sequencing, the flow view of an automation schedule

Cons

I can't think of anything yet! It's a great program. Maybe the only thing is that it doesn't write the content itself! haha

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi Nathan!

Thanks so much for leaving us a review. We're so happy that you're loving the platform! :)

Thanks again from your friends at ActiveCampaign!

 

Lakshmia from I Am Lakshmia Marie

April 2018

April 2018

Great System!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Everything!

Pros

Automation templates
Automation Process
Visual Automation Process
Easy to follow instructions
Workflows
Integrations
Price

Cons

CRM not included in Lite plan
Automations can be complicated if you aren't familiar with workflows

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi Lakshmia,

Thank you so much for the review! We're happy to hear you're enjoying ActiveCampaign.

We'd recommend joining one of our communities if you haven't already - it's a great place to collaborate with other users. Our most popular group is our Facebook group, but there are plenty to join! https://www.activecampaign.com/community/

Thanks again from your friends at ActiveCampaign!

 

Brent D. from ClearOne
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Easy to be up and running, with some usage quirks to which require familiarizing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Immediate usage when switching from a competing software, quick import of lists and easily able to send emails. Drip campaigns and automation very intelligible and simple to implement.

Pros

The ability to quickly use templatized designs and simple list creation help to make this an immediately useful tool for automatic emails.

Cons

As a more experienced coder, I do find things a bit restrictive in being able to edit the templates with HTML tweaks - necessitating the forethought in using HTML "blocks" rather than flexible options to see both WYSIWYG and HTML within the same pieces of a design.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi Brent,

Thanks so much for leaving us a review! We're happy to hear you're enjoying the platform and we appreciate your feedback regarding templates. If you haven't already, reach out to us via ideas.activecampaign.com!

Thanks again from your friends at ActiveCampaign!

 


April 2018

April 2018

Used this software to track leads, interest and tried to gain new members through the process.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I liked the ability to track someone who walked through the door to document the communication back and forth, to getting them into the next step. It was super easy to add info and get their details built out so that you know when you last contacted and when you

Cons

It's busy, hard to keep up with if you aren't in it everyday. Everything is manual and the email function is hard to use. I wish that it could be more notification focused so I didn't have to sift through every single lead to know who to update.

Review Source: Capterra
 

Anthony from StrataBlue
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

This is a great Automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketing automation. Ability to resell workflows between clients.

Pros

This is a quick and very easy work flow tool that has made our email campaigns much easier to quickly generate and get live. but not only that the tracking has done wonders for us.

Cons

There is a steep learning curve with this software but once you are over that newbie hump you can do pretty great things with it.

Review Source: Capterra
 


April 2018

April 2018

Good Combo CRM/MAP But Has Faults

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is a all in one solution with a fairly easy to use interface. Love the kanban style deal tracking. It is also relatively easy to create nurture campaigns.

Cons

The CRM and it's Chrome extension seems to drop a lot of communications. Moreover it all tracks communication with one person in the deal when many are involved in the purchase decision. Need better tracking.

Review Source: GetApp
 

Elesha from Self Employed

April 2018

April 2018

I use this several times a week

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that the emails are very easy to change the sections to where you want them to go and it's easy to see what section is where.

Cons

I don't like that there isn't undo. You have to back in the history until you find the place you want to revert back to which takes time.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi Elesha,

Thank you so much for leaving us a review! We're so happy to hear you're enjoying the platform. We'd highly recommend adding any things you'd love added to the platform on ideas.activecampaign.com - that's where our team gets ideas for new platform updates!

Thanks again from your friends at ActiveCampaign!

 

Hannah from University of Denver
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great and intuitive for email automation.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I can put every email on autopilot and visualize where people are at every step of the funnel.

Pros

We use ActiveCampaign for all our email funnel sequences. The interface is fairly intuitive after you get used to it.

Cons

The actual process of creating emails (the copy, the formatting) is limited; easy to make an ugly mistake.

Review Source: Capterra
 


April 2018

April 2018

The perfect all in one marketing software - But why i do not use it anymore

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

ActiveCampaign has probably the most intuitive and understandable visual automation composer! It is just perfect! The support was friendly and fast but not so helpful.

Cons

The main reason I switch to another software is that my email base constantly growing and their servers become slower. There was a dependency between the number of contacts I had and the speed of the application. I had 23000 contacts and with that number building, an automation with the visual composer was a great experience for my nerves. On every single click, I had to wait for about a minute. The combination of exponentially increasing prices based on the number of contacts pushes me to find an alternative.

Review Source: GetApp
 

Armin from Plush Marketing

April 2018

April 2018

Use it within my organization all the time and love it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is very easy to use and the dashboard is intuitive . You can create highly qualified segments within your email list.

Cons

Everything is working fine honestly. The text editor seems to be a little complicated at times, but that's about it.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi Armin,

Thank you so much for your review! We love hearing from our users and we're so happy to hear you find the platform very easy to use!

Thanks again from your friends at ActiveCampaign!

 

AJ from https://myadhero.com
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great email marketing app with in built split testing and custom tagging capabilities

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use and powerful email marketing app.

Pros

Straight out of the gate Active Campaign is an impressive email marketing app, even if you don't take advantage of it's impressive CRM capabilities.

It offers similar record-based database features to other apps 10x the price and allows you to quickly get up and running with an intuitive, drag and drop, campaign builder.

Probably the best feature is the inbuilt split testing functions. Any good marketer will tell you that you're probably only a few split tests away from scoring a home-run campaign but split testing individual emails in a campaign sequence or split testing across different campaign sequences can be near impossible in most apps. Active Campaign makes this easy enough to do that you've no excuse not to be testing all the time.

Cons

At times the UI can feel a little hard to navigate with some of the features seemingly buried in menu options. It's been a while since the interface was refreshed and it feels over due for an update.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi AJ,

Thank you for leaving a review! We appreciate hearing what is and isn't working from our users and we're so happy to hear that you're enjoying the platform! We're continuing to make updates, so stay tuned!

Thanks again from your friends at ActiveCampaign!

 


March 2018

March 2018

Best overall bang for your buck in the email marketing category

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's a great all-in-one email marketing solution, with the potential to use it as a fully integrated CRM as well.

Pros

Extremely feature-rich. Just about anything that can be done with email software you can do with AC, and it has advanced reporting features as well. Great visual campaign builder.

Cons

UI is slow, buggy, and unintuitive. You might have to do a good bit of research before figuring out how to do even basic tasks. This is contrasted with something like ConvertKit, which is about as idiot proof as it gets.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: April 2018

April 2018

 

Hi there,

Thanks for leaving us a review! Happy to hear you're enjoying the platform. We appreciate the feedback and if you're ever having any issues, please reach out to Support right away so we can fix it for you!

Thanks again from your friends at ActiveCampaign!

 


March 2018

March 2018

Lead scoring!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I had been looking for a tool that does some simplistic lead-scoring and segmentation without spending a small fortune. Hubspot was WAY too expensive and other platforms only covered parts of the equation.

It's been so easy to get up and running. I can segment any way I wish and run separate campaigns with easy.

Lead scoring by far is the most interesting and valuable tool so long as you're getting the right data. You've got to play with it for it to work but it really helps you understand, manage, and engage with potential customers.

Cons

I think the price point is pretty good but it doesn't make it easy to export the customers and data to a different platform to avoid paying a small fortune by inadvertently growing too quickly.

Review Source: GetApp
 

Marcy from Garick

March 2018

March 2018

Great e-mail marketing solution!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Active Campaign is a wonderful e-mail marketing tool. The user interface is very user friendly, and there are hundreds of templates to make getting started easy. They offer many different pricing program plans to suit your needs. We love all of the different reports you can generate as well as a great click map..

Cons

Active Campaign just has a one-off email at a specified time that is blasted to all contacts. If your list is very large, you may have issues with spam filters due to the large amount sent at the same time. It would be more beneficial to be able to send out e-mail blasts in batches.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: March 2018

March 2018

 

Hi Marcy,

Thanks so much for leaving us a review! We're happy to hear you're loving ActiveCampaign.

We'd recommend setting up a one-on-one to talk through any questions you have or to see if our specialists can help you with the problems you're having. It's a completely free service! https://www.activecampaign.com/support/1on1/

Thanks again from your friends at ActiveCampaign!

 
 
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