About ActiveCampaign

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact manageme...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

425 Reviews of ActiveCampaign

Average User Ratings

Overall

4.40 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(256)

256

4 stars

(114)

114

3 stars

(34)

34

2 stars

(10)

10

1 stars

(11)

11

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 425 results

March 2020

David J. from The Bradley Business Group, Inc.

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pros

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Cons

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Reasons for Choosing ActiveCampaign

Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features.

May 2020

Geir from Havsule Digital

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

May 2020

This blew my mind

Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pros

Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Cons

Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

Reasons for Choosing ActiveCampaign

Tried Keap, but their software are very cumbersome to use compared with ActiveCampaign. Used two weeks with help from a keap consultant and was still not near to be up and running. Used two days in AC on my own, as comparison. Further on Keap does not support country soesific characters in customers names, so I could not import my list, a ton of stuff does not work outside US, so it turned out there was not much left we could actually use. The rock at marketing, but the software - not for us!!

September 2017

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

2.0

Value for money

3.0

Customer support

1.0

Functionality

4.0

September 2017

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

September 2019

Néstor from Néstor Marquínez

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

This guys know how to do things the right way

Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Pros

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Reasons for Choosing ActiveCampaign

I´ve already covered a lot of the reasons up earlier. But let me tell you about something that made the difference. Their customer support service. They don´t have such a thing. They have somehting waaaay better: a customer success service that really helps and care about their users

January 2020

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

January 2020

Best Marketing Automation platform for small and medium enterprises

I have used different marketing automation platforms and ActiveCampaign is now the best one I can recommend for begginers and SME.

Pros

ActiveCampaign has all the features that other "premium" platforms also have, but the price and the fast set up are totally a game changer. In a few steps you can provision a marketing automation platform with all the capabilities.

Cons

For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.

Reasons for Choosing ActiveCampaign

More plans and options available. More flexibility and options in automations. Great community and integrations with most popular platforms.