ActiveCampaign Software


 

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Dashboard
 
  • ActiveCampaign - Dashboard
    Dashboard
  • ActiveCampaign - Automation
    Automation
  • ActiveCampaign - Contacts
    Contacts
  • ActiveCampaign - Deals
    Deals
  • ActiveCampaign - Reports
    Reports
  • ActiveCampaign - Integrations
    Integrations
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

93 Reviews of ActiveCampaign

 

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Software Advice Reviews (13)
More Reviews (80)

Showing 1-13 of 13

Nhi from Polly
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Does all the basics just fine, not ideal if you want to get super advanced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- simple and easy to use/set up
- contact import is really nice
- has a lot of zapier connections/integrations
- automation functionality is really nice for simple drip email campaigns
- contact search can get pretty granular
- support can be helpful, but usually slow
- has a lot of options for email sends (one-off, time-based, a/b tests, etc.)
- has site tracking and event tracking capability whereas most low-cost automation platforms only do site
- lots of if/then conditional triggers for automations so you can get pretty targeted with your emails
- really cheap if you're looking for an automation platform that has all the essentials

Cons

- limited API use; their API is bad
- custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors
- their reporting is pretty garbage... can't manipulate data, export results, or anything
- seems to go down more often than it should which really impacts customers
- not a lot of out-of-the-box integrations with other big software platforms
- you can't send an email within an automation drip on a specific date or time... just date/time intervals
- missing some small, but key functionality that most other big automation platforms have

Review Source
 
 

Hank from construction
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Hard company to work with

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons

The tech support is the worst and there platform not friendly to work with.
not a good company we don't like the tech support.

Review Source
 
 

Vanessa from PieSync
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Excellent Marketing Automation and Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product.
Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy.
Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Review Source
 
 

Tahir from CCJK
Specialty: IT services
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Active Campaign - Email Marketing & Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros

It has:
Multiple sending IPs
Less restriction of Bounce & Spam
Easy to use
Cheap and competitive price in the market
very good customer support

Cons

It lacks in the features:

Email template designer
Reports section of Automation
It will not track until prospects clicked an email sent through Active Campaign.

Review Source
 
 

Andy from Powerlinx/Vibby
Specialty: E-commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Can be a bit cumbersome to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons

Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

Review Source
 
 

Priyanka from Primera
Specialty: Healthcare
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2017

August 2017

It was awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it was really very good..

Pros

It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk.

The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched
compliance activities and assign them to employees.

Review Source
 
 

Lerey from 57financial
Specialty: Insurance
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Great Featureset for the money if it fits what you need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros

Great drip campaign and email automation functionality
Compares to Infusionsoft for much less money
Email builder is workable overall

Cons

Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies
Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Review Source
 
 

Austin from Marketer as a Service
Specialty: Marketing agencies
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

The Best Kept Secret in Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

 
 

Veit from Mehler International Pty Ltd
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

It's good, but not quite there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform.

After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists.

One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow.

While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros

The entry point pricing is good for the amount of features you get.
It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness.
Deliverability isn't the best.
Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Advice to Others

If you are contemplating the highest price point, contact OntraPort about their starter plans.

 
 

Jamie from Fluency Corp
Specialty: Education

September 2016

September 2016

Not enough CRM

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

Seems inexpensive, other than that it seems more of a marketing tool

Likes Least

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Recommendations

if you need an email marketing program this is the software for you, however, if you are looking for a CRM go elsewhere

 
 

Andrea from NutrientFeast
Specialty: Media

November 2015

November 2015

Powerful CRM for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The features allowed be to cancel several other services (email service provider, separate CRM, marketing automation tool, form builder, etc) and just use a single tool instead. The features are top-notch and their staff is incredible!

Likes Least

I'm waiting for updates to the form builder to allow custom HTML and CSS (I'm told it's coming soon!); everything else is awesome.

Recommendations

Be sure to carefully check the integrations (and add-on fees) available before signing up for a trial. I was definitely surprised at the number of free integrations that work with ActiveCampaign!

 
 

Roy from SAGU
Specialty: Education

November 2015

November 2015

Just in time.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Likes Least

Just need a better form builder. However, we have been told that this is in the works.

Recommendations

When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

 
 

Big Jason from Breakthrough Email Marketing
Specialty: Advertising

November 2015

November 2015

Best ESP since 1996

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Likes Least

Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Recommendations

Give it a trial run. Import your best customers and start emailing.

 
 
 
Showing 1-20 of 80


January 2018

January 2018

Active Campaign is a great tool for follow up and sales automation, not more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Active Campaign is a Hero because one of the first who provides automation software for a little price. But the problem is that active Campaign reached one milestone and now they don t move foreward. Today it s not enough only to offer one single feature. Marketer wants All in One Solutions

Cons

The cons is that they offer not enough....how much tools should a marketer buy every month if every provider focus only on one feature. Active Campaign, i like you, but your offer is to weak

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: January 2018

January 2018

 

Hi there,

Thank you for your review. Happy to hear you liked the product, but definitely reach out to our team directly to see everything we can offer! We'd be happy to set up a demo or one-on-one with a team member to walk you through the robust platform. www.activecampaign.com/contact.

Thank you again for your review!
Your friends at ActiveCampaign

 


January 2018

January 2018

Awesome CRM and marketing automation tool for those who want to create and manage market strategies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This software gives us everyday the opportunity to fastly make marketing decisions and plan some marketing campaing, for user research, get market data, and also we can learn a lot from the data that is beautifully displayed in a huge dashboard with nice reports.

Pros

It's a software that allows you to design, track and meassure your marketing goals, using a lot of tools for every specific activity you want to cover and take care on.

Cons

It could be a little bit difficult for those who doesn't know nothing about marketing automation and crm software, but they have an incredibly detailed documentation that gives you the opportunity to learn everything about the software

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: January 2018

January 2018

 

Hi there!

Thank you for leaving us a review and we're happy to hear that you're enjoying the platform. Definitely reach out to our Support and Success teams if you'd ever like to set up a one-on-one to go more in-depth into things if you're confused. And our Facebook group, Slack and forum are all helpful places to reach out to other power users!

Thank you again!
Your friends at ActiveCampaign

 


January 2018

January 2018

I've been using Active Campaign for a year now and I find it a very easy to use system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the ease of setting up an automation for different email campaigns. I've been able to create several optins for my business and easily create an email funnel that gives me accurate and in-depth information about my prospects.

Cons

The more complex automations are hard to figure out. However the customer service is easy to access and they are very helpful and thorough in their solutions.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: January 2018

January 2018

 

Hi there! Thank you for leaving us a review. We're happy to hear that you are enjoying the platform. And you are correct - definitely reach out to our Support or Success team if you ever have questions. They'd even be happy to set up a one-on-one with you to pick their brain.

We'd also recommend joining our Facebook Users group, Slack channel or forum to bounce ideas off of other power users!

Thank you again for your review!
Your friends at ActiveCampaign

 

Renato from Technology

December 2017

December 2017

Good features and small price.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The features and the price are good. The easy of use is ok. Is a good all in one marketing automation platform.

Cons

The support is only median. It lacks a better builder of landing pages and emails and the campaign constructor is not very enjoyable.

Review Source: GetApp
 

Philip from Let's Sell Mental Health

December 2017

December 2017

A great alternative to InfusionSoft - Active Campaign automates you mailing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons

The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi Philip!

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users.

We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you from your friends at ActiveCampaign!

 

beth from Concierge and VIP Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2017

December 2017

This was frustrating to use because they didn't offer any basic tutorial or help section.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Unless you are experienced and proficient on marketing software or have a lot of time to figure it out, this would give little benefit for the money. It is one of the more expensive programs/software and does offer more than most of the others I have tried but useless if they don't offer basic instruction.

Pros

The ability to track and manage email campaigns was very impressive. They had several features that, including time zone sending, insuring that each location received the email at the designated time that several others don't have.

These pro's are based on the features they list, not on actually using them, see cons.

Cons

This is one of the most expensive email marketing programs I have looked into but also the most complicated. They don't offer any basic training or help or tutorial if you are not proficient in this type of software. They did offer one on one training but only if you take their 2nd level program.
If you are new to this type of software and don't have a lot of time to figure things out, this is not the right choice. Very disappointed in the lack of basic instruction and lack of their sales contact being able to offer any guidance.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi Beth,

We're so sorry to hear about your experience with ActiveCampaign. We do provide one-on-ones to new users + you can always request another one for a little inside help.

We also provide:
- Two weekly Office Hours: www.activecampaign.com/learn/office-hours
- Two weekly webinars: www.activecampaign.com/training
- Help docs: help.activecampaign.com/hc/en-us

We'd also recommend joining our Facebook group or community forum to collaborate with other power users that would love to help new users!

FB: www.facebook.com/groups/activecampaign.community
Forum: community.activecampaign.com

Please let us know if there's anything we can do to help!
Your friends at ActiveCampaign

 

William from DataAutomation

December 2017

December 2017

Great for What You Pay

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

They've been great to work with. Just a little buggy.

Pros

We looked long and hard for a good CRM and Marketing Automation combo option. ActiveCampaign won the race. We've really liked them over the past year. They give a lot of functionality for the price point offered.

Cons

Their UI can be a bit buggy and their Gmail Chrome extension doesn't always work like it should. I wish they were a little faster at fixing the bugs we find.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi William,

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users.

We're continuing to improve the platform and appreciate all feedback regarding issues or bugginess you may have experienced. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you from your friends at ActiveCampaign!

 

Chelsie Venée from Little Arrows

December 2017

December 2017

ActiveCampaign is user friendly, robust and fit our needs almost perfectly.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The platform is extremely easy to use and quite intuitive. There wasn't a huge learning curve to get it up and running. The campaign automations are what I really like about this tool that set it apart from the other tools we'd tested. Here you're able to customize almost every detail of the drip campaign from the day of the week to the time of day (in the recipient's time zone). This is great when you're working with prospective clients all over the world. Customizing the emails to make them personalized and adding graphics were a breeze. They provide templates for you to work with as well as the option for you to create your own. Being able to have the freedom to be as creative or cookie cutter is always a plus!

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi Chelsie,

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users and appreciate feedback so we can continue to grow.

Thank you from your friends at ActiveCampaign!

 

Andrew from Marketing Mavens

December 2017

December 2017

Inexpensive Solution for a small business or start up

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the price and it is pretty easy to get started with your first email campaign. Great for someone looking to email the customer sooner rather than later with limited time and money.

Cons

It is not a fully functioning CRM. It is great to email customers but lacks a lot of opportunity or deal features. There is also no revenue tracking making ROI impossible

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi Andrew,

Thank you so much for taking the time to write us a review and we're so happy to hear you enjoy using the platform. We love hearing from our users.

We're continuing to improve our CRM functionality, but if there are ever specific things you'd like to see, please feel free to write in your ideas on ideas.activecampaign.com - it'll go straight to our internal team.

Thank you again from your friends at ActiveCampaign!

 


December 2017

December 2017

Great starting marketing automation package

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Very easy to use and extremely cost-effective. I was able to not only set up a test campaign in just a few minutes, but also was able to sync it with a sample data set within my CRM.

Cons

Trial is very short (14 days only) which isn't enough time to really give the automation a good run through. Also, while it does work in conjunction with our CRM, the unique ID in Active Campaign seems to be the e-mail address which makes it difficult to build complex profiles. As such, it seems more suited for prospecting campaigns rather than say a life-cycle marketing camapign.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: December 2017

December 2017

 

Hi there!

Thank you so much for you found us both easy to use and cost effective. We appreciate the feedback on the trial length, as well! You're always welcome to reach out to our Support team and they'll happily extend your trial for a bit if it's helpful.

Thank you again for your review!

 


November 2017

November 2017

Shambolic technical support

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

If the technical team is able to effectively integrate your website with Active Campaign I imagine the automations would be effective. However, the technical support is so atrocious that after a month's notice they still haven't been able to migrate tracking across so we are losing all our user stats and AC barely respond and when they do they create another ticket so you have to explain the problem all over again!

Cons

- Doesn't actually do what it says it can on its website in terms of tracking capabilities
- Terrible technical support

Review Source: GetApp
 

Jana from Jana Works, LLC
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

LOVE THIS SYSTEM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I recommend this system to ALL of my clients. For the price, it's incredibly affordable for such a robust marketing system. The people that do not like it tend to be the people that have not used it to its full capability. We're learning new things every day with this system. The customer service is great and usually pretty fast to respond. We bought ours through a reseller who has an amazing training program so you can either learn yourself or give the training to your VA to learn. Every person I've turned on to this system, LOVES it. I would say that people who like IS but maybe cannot afford it - check out this system.

Review Source: GetApp
 

Bhavik from Cincera Productions Ltd
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

A great software combining CRM and Email

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Managing our pipeline + email marketing

Pros

I love that this combines email and our CRM. It's a great way to bring people in and out of funnels on automation.

Cons

I would love to see some updates on the 'Form' section of the software, to help build our lists. It'd be good to see them more visual and user friendly.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: November 2017

November 2017

 

Hi Bhavik,

Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from our users.

If you ever have any feedback or new features you'd like to see, please feel free to send it to our internal team members at ideas.activecampaign.com!

Thanks again from your friends at ActiveCampaign!

 

Mitch from Pencil Kings

November 2017

November 2017

A great system for managing email and designing intelligent campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

In a nutshell it lets us easily manage our contacts and keep track of the deal flow as people move through different stages of the sales pipeline.

Pros

I absolutely love how you are able to test out the campaigns that you create within the software so you can see exactly what the end user will receive at each step as they go through email sequences.

Cons

I honestly can't think of any at the moment - this is a very solid software package. I have encountered one confirmed bug to date in calculating lifetime values for contacts, but once confirmed the team at AC fixed it and everything is good to go now.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: November 2017

November 2017

 

Hi Mitch,

Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from you.

Thanks again from your friends at ActiveCampaign!

 

Megan from LTS
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

Decent Mid-Level Campaign Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.

Pros

Activecampaign is a decent and reliable email campaign software, and will effectively meet the needs of mid-level companies. They are not the easiest or prettiest campaign software on the market, but they get the job done.

Cons

It's more difficult to use than other softwares, like Mailchimp, and for our needs was more expensive.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2017

October 2017

 

Hi Megan!

Thanks so much for leaving your review. We truly appreciate hearing what is and isn't working from our users.

I'm sorry to hear you've found ActiveCampaign a bit difficult to work with. I would recommend sitting in our our Office Hours with Chris Davis on Tuesdays and Fridays (https://www.activecampaign.com/training/) and our Education part of the website is very robust (https://www.activecampaign.com/learn/).

And always feel free to reach out to our Support team with any issues you're having and we'll be happy to help!

Thank you again for the feedback!
Your friends at ActiveCampaign

 

Jonathan from Karmiel kollel

October 2017

October 2017

A nice, streamlined way of following the trends in my list.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I can see which members did what and when. By seeing their location and time of action, it really helps me time my campaigns.

Cons

A bit clunky when renaming campaigns. After all is done, I still have to go back and refill the form, close it, and go forward again.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2017

October 2017

 

Hi Jonathan,

Thank you so much for your review! We're happy to hear you're enjoying the platform. We appreciate any feedback we have from our users on what is (and isn't) working well for you.

We're sorry to hear you find our campaigns to be clunky when it comes to renaming. Have you ever submitted this idea to our ideas page? That feedback will go directly to our teams internally. If you'd like, feel free to add it to ideas.activecampaign.com

Thank you!
Your friends at ActiveCampaign

 


October 2017

October 2017

The best automation triggers out there.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Automation triggers are very comprehensive and allow for lots of customization. The drag and drop templates are good too.

Cons

The reports should be able to give more "slicing and dicing" by time frame chosen by user. I would like to know more about whether emails are going to spam boxes also.

Review Source: GetApp
 

Lucia from Gruveo
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2017

October 2017

Easy and Reliable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

With Active Campaign, you can manage your contact databases very easily, send out email campaigns and set up automations, all in one place. It took me a bit to learn how to work with it but their knowledge base resources cover everything and once you get familiar with the system, it's easy. I've contacted their support many times when I needed help or advice and they were awesome every time.

Cons

The system is quite pricey when you have a larger database and it would really be awesome if the prices could go down.

Review Source: GetApp
 

Jennifer from LoveUK

October 2017

October 2017

Overall it has been a good software to use, it has great features that can be used for my job

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

So far the software is covering my needs and has been really useful when it comes to saving information

Cons

Sometimes it creates duplicates from info without me wanting that to happen and it changes a few makes saved by mistake

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2017

October 2017

 

Hi Jennifer,

Thanks so much for taking the time to leave a review! We truly appreciate hearing what is and isn't working for our users. Happy to hear you're enjoying ActiveCampaign!

As far as the platform creating unwanted duplicates, that doesn't seem right! Have you reached out to our Support team so they can look into your account further if you end up having that issue again? Give us a shout: www.activecampaign.com/contact

Thank you,
Your friends at ActiveCampaign

 

Clayton from Wellspring Iron

September 2017

September 2017

A fantastic marketing and CRM platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love how easy active is to use and the insights it gives you into your marketing efforts. The email builder is exceptional as well.

Cons

Their pricing model can get a bit pricey depending on how many contacts you have which might deter lager organizations from using it.

Review Source: Capterra
 
 
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