ActiveCampaign

RATING:

4.6

(2438)

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more ...

ActiveCampaign Pricing

Starting from: Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Not Available

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ActiveCampaign Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for ActiveCampaign

1 - 5 of 2,388 Reviews

Rachel

Online Media, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2020

The best ESP out there.

User Profile

Alejandro

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2021

Activecampaign Best email marketing software

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

PROS

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

CONS

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Reason for choosing ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.

Josh

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2024

ActiveCampaign Leads the Way in Email Automation

Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.

PROS

I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time.

CONS

The pricing can be tough to justify for smaller startups with smaller email lists.

Reasons for switching to ActiveCampaign

I actually switched back to Encharge because their automations are catching up to ActiveCampaign, and their pricing fits my budget.

Faith

Hospitality, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2024

ActiveCampaign in Hospitality Industry Marketing

ActiveCampaign is the main marketing automation tool in my organization.

PROS

ActiveCampaign allows me to create, customize and send high volume outbound marketing emails.

CONS

ActiveCampaign has never failed to accomplish my needs ever since I started using it.

Jason

Computer Software, 11-50 employees

Used daily for less than 12 months

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

1

FUNCTIONALITY

5

Reviewed June 2022

Automation Broken & Engineers Won't Fix

Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.

PROS

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

CONS

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

Reason for choosing ActiveCampaign

Because their sales team was courteous and knowledgeable, and you get a lot of value for your money.

Reasons for switching to ActiveCampaign

I moved CRM & support software to salesforce.com, so I saw ActiveCampaign and felt it was great value for the money. But that only applies if the software actually works as advertised.