ActiveCampaign Software


 

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Dashboard
 
  • ActiveCampaign - Dashboard
    Dashboard
  • ActiveCampaign - Automation
    Automation
  • ActiveCampaign - Contacts
    Contacts
  • ActiveCampaign - Deals
    Deals
  • ActiveCampaign - Reports
    Reports
  • ActiveCampaign - Integrations
    Integrations
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

173 Reviews of ActiveCampaign

 

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Software Advice Reviews (26)
More Reviews (147)

Showing 1-20 of 26

Kathleen from Lourdes Health
Specialty: Healthcare / Medicine
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

Clean Design

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Love the clean layout, everything shows what a flow shoudl look like. Abandoned cart sequence was amazingly simple to set up. Able to get full profiles on each email address.

Cons

Really really wish that when I export the CSV that I can get location. All I get is IP address, but no way to tell actual city, country, etc.

Review Source
 
 

JASVIN from University of Nevada-Las Vegas
Specialty: Engineering
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

The best and all-in-one compared to other rivals

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

With no set-up and installation fees and helpful pointer to analyze and create your workflows with user-friendly approach, and elegantly designed automation tools.

Cons

CRM and mail-builder needs work done compared to automation builder and dashboard customization options too.

Review Source
 
 

Kayla from Howard CM
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2018

June 2018

ActiveCampaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This system offers everything a marketer needs in one login. I love the reports and tracking that can be set up for each campaign and also love the CRM system for tracking leads. It is so simple to set up an advisor with a user to be able to view and track their leads through custom follow up systems and pipelines

Cons

The pricing scale is easily scale able for mainly small businesses. Although I needed to exceed their pricing chart, they made a great deal with me since I needed over 200,000 contacts space.

Review Source
 
 

Gina from Sporting Goods
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2018

June 2018

Fantastic product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Although I’ve had limited experience in with this type of software I have been extremely impressed with it so far.

Cons

I haven’t come across any issue thus far and have been using the product for almost nigga year now give or take.

Review Source
 
 

Michael from Keka Technologies Pvt Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Engage your customer with proper segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Automate the marketing and segment your most valued and active prospects.

Pros

The automation of emails works great in ActiveCampaign, we can automate the right content to the prospect according to their responses and frequent behaviour.
- Integrating the marketing and sales processes has made the approach very easy and effective.
- We can see how the prospect is responding to the emails or the marketing content sent to them so that the sales team can make a productive approach.
- Creating leads was one task, but creating genuine leads and making them a win can be achieved through ActiveCampaign.

Cons

Need improvements in API access, reports and definitely the customer support, if they make the customer support more frequent, can be a better option than other software, who are charging higher.

Review Source
 
 

Jake from USBChiro
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

There are better systems out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I'm sure this has a great use somewhere or with some type of business, but for our clinic's use it just didn't work. Almost no response. We do not have a set person over marketing so it ended up taking too much extra time to get something going.

Pros

It is a really fair as far as cost is concerned. It can be customized if you're will to put in the time. (we were, but to no avail) When you get all the tracking to work the reports can (in theory) be very helpful.

Cons

I had a number of my attempts go straight to spam. The reporting is not up to the simplicity/ease-of-use standard of other options out there. It took at least 45 minutes to put together something that didn't look childish or amateur.

Review Source
 
 

Samanth from Moakler Wealth Management
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Like it more every day!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

We have been using active campaign for awhile now but I have only just started exploring the email marketing and I love the templates and functionality

Cons

I've found it to be a big learning curve due to all the features but I've loved all of them once I've learned. No complaints.

Review Source
 
 

Alexandra from Monte Sion PR
Specialty: Hospitality / Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great Software for a small company!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Had the chance to switch over from Marketo to ActiveCampaign and ever since it has been a plus. It's a very user-friendly software once you've understood the platform.

Cons

Honestly we haven't had any bad experiences with the software per se, although once I had to call Tech Support and it's very frustrating to wait a long time when you need assistance in a timely manner.

Review Source
 
 

Matthew from brickbat, LLC
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Get it for the marketing automation. There are better email services.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend. After finally spending time with them, yeah, they're cool, and I believe packaged platforms will increase as time goes on, but for now nothing compares to using ActiveCampaign for automation and a solid custom stack. And I'd call ActiveCampaign the core.

Cons

The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

Review Source
 
 

Vanessa from The Plaza Suites
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

April 2018

April 2018

Huge time saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software is so time effective. It is very convenient for any business looking for a marketing service.

Cons

Have not experienced any cons while using this software, would recommend to anyone who is on the market for a software like this.

Review Source
 
 

Donald from Rialto
Specialty: E-commerce
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Worth Every Penny

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it performs as expected and has not been an issue to date.

Pros

ActiveCampaign has helped our outreach to new and existing companies tenfold. This software, in use with our excellent marketing team, has been a perfect fit.

Review Source
 
 

Randy from Halogen Software
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Active campaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Nice interface Allows you to easily import your contact lists Very simple automation tools. It’s own crm

Cons

The support staff is not very friendly. Template library is not overwhelming. The customer support is slow and sometimes unresponsive.

Review Source
 
 

Stacy from Health and Housing
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Great Value for the Investment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A small company can benefit greatly from the ability to send targeted messages to customers based on their behaviors.

Cons

I would love to be able to work in edit mode and publish from there. Would also like to see a more customizable dashboard.

Review Source
 
 

Nhi from Polly
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Does all the basics just fine, not ideal if you want to get super advanced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- simple and easy to use/set up
- contact import is really nice
- has a lot of zapier connections/integrations
- automation functionality is really nice for simple drip email campaigns
- contact search can get pretty granular
- support can be helpful, but usually slow
- has a lot of options for email sends (one-off, time-based, a/b tests, etc.)
- has site tracking and event tracking capability whereas most low-cost automation platforms only do site
- lots of if/then conditional triggers for automations so you can get pretty targeted with your emails
- really cheap if you're looking for an automation platform that has all the essentials

Cons

- limited API use; their API is bad
- custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors
- their reporting is pretty garbage... can't manipulate data, export results, or anything
- seems to go down more often than it should which really impacts customers
- not a lot of out-of-the-box integrations with other big software platforms
- you can't send an email within an automation drip on a specific date or time... just date/time intervals
- missing some small, but key functionality that most other big automation platforms have

Review Source
 
 

Hank from construction
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Hard company to work with

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons

The tech support is the worst and there platform not friendly to work with.
not a good company we don't like the tech support.

Review Source
 
 

Vanessa from PieSync
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Excellent Marketing Automation and Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product.
Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy.
Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Review Source
 
 

Tahir from CCJK
Specialty: IT services
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Active Campaign - Email Marketing & Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros

It has:
Multiple sending IPs
Less restriction of Bounce & Spam
Easy to use
Cheap and competitive price in the market
very good customer support

Cons

It lacks in the features:

Email template designer
Reports section of Automation
It will not track until prospects clicked an email sent through Active Campaign.

Review Source
 
 

Andy from Powerlinx/Vibby
Specialty: E-commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Can be a bit cumbersome to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons

Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

Review Source
 
 

Priyanka from Primera
Specialty: Healthcare
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2017

August 2017

It was awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it was really very good..

Pros

It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk.

The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched
compliance activities and assign them to employees.

Review Source
 
 

Lerey from 57financial
Specialty: Insurance
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Great Featureset for the money if it fits what you need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros

Great drip campaign and email automation functionality
Compares to Infusionsoft for much less money
Email builder is workable overall

Cons

Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies
Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Review Source
 
 
 
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Showing 1-20 of 147

Dickie from Real Estate

July 2018

July 2018

Expensive mistake. Buyer beware - felt ripped off.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

a loss of money

Pros

Was really excited to start using Active Campaign as it easy to use and understand. The potential for this software is huge and i was keen to exploit it.
Contacts, Automation, List and Forms all easy to use and set up.

Cons

Here's the rant!!
I started with a huge contact list with the view of reducing it to about 20% . First (and only) campaign was set off and filtered out non responders, bounce etc with a view to deleting them.
FIRST CON : could not delete unwanted contacts to desired amount and therefore get reduced subscription. Soon after Active Campaign takes monthly fee the contacts are reduced to some RANDOM number.
SECOND CON : The amount of contacts varies each day (even when no additions or deletions are made) so you have no accurate idea of how many contacts you have.
THIRD CON: set up a test campaign using only ONE email address (mine). This is flagged up for a "manual review". It takes TWO WEEKS to review only to be told that I have failed the review as i have no proof of consent for my own personal email address!
FOURTH CON : whilst "under review" your account is BLOCKED and you cannot use it (I'm blocked out for TWO WEEKS!)
FIFTH CON : I quite reasonably ask for a refund. " Your account is not eligible for any refunds per our Terms and Policies" is the curt reply. NO effort in trying to help.

Overall I have been left feeling very disappointed especially with the famous US customer service. .

Would I recommend - Yes but there may be better alertnatives out there
service

Review Source: Capterra
 

Ravi from Biocon
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

July 2018

July 2018

Powerful automation system collaborating e-mail marketing and customer relationship management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you select trigger, you can send emails to the targeted customers. The application is easy to use and is an affordable solution when compared to other similar applications. Presence of additional features like sort and organize and provision of filters by analyzing customer records based on their purchase lists and event engagements. Integrations to meet all business types. Integrates with Google applications like spreadsheets, docs etc. Sales pipeline component and the campaign automation features are the best for active campaigns. Templates available and you can create your own templates, with which you can work to personalize emails and add-on graphics. Assigning tags to each customer based on their interactions is another unique feature.

Cons

Attachment of an image to the email message is time-consuming. Real-time custom recording of events is absent. Manipulation of data and exporting feature is also absent. An outdated application program interface. It is an affordable solution but lacks a lot of features that similar automation systems have.

Review Source: GetApp
 

Apolline from Apolline Adiju

July 2018

July 2018

My go to tool for email marketing automation and tagging.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I already listed all of them

Pros

It helps to segment my list and also for my clients. The segmentation and tagging system is optimal to deliver tailor-made content to my audience and increases conversion and sales.

Cons

None that I can think of for now. Plus I like that fact that it integrates with most marketing tools.

Review Source: Capterra
 

Judy from MSP property
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2018

June 2018

Overall Nice for sending out emails and connecting with your customers in an interactive way

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

building a great databas

Pros

Great for sending out emails and connecting with your customers in an interactive way and building up your email database.

Cons

I would still prefer Mailchimp as I like the Playfullness that Mailchimp offers. But this a grat alternative.

Review Source: Capterra
 

Shannon from Plus One Virtual Solutions

June 2018

June 2018

A great email marketing upgrade.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

ActiveCampaign is a great email marketing partner that offers lots of functionality and room to grow.

Pros

ActiveCampaign was a step up from the popular email marketing companies I've used over the years. We made the switch when our email list grew and we needed a better way to segment them and dig a little deeper into their behavior. A plus, so far, is their deep integration with WooCommerce. There are other bells and whistles that we haven't tested out, yet.

Cons

Compared to other services the way Active Campaign is set up takes some getting use to. There's so much going on in the dashboard that it can be a challenge to find what you're looking for. Embarrassingly, it took 2 newsletters before I figured out how to view past newsletters (they go straight to the archive folder). There's also a limit to how many contacts you can delete at a time which I find odd, even though inactive contacts don't count against your bill.

Review Source: Capterra
 

Kaylyn from 123 Credit Consultants

June 2018

June 2018

Pretty good and reliable software for client management.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to navigate, integrates with a lot of apps, sets automations via email to your entire client base.

Cons

The interface is just off for me. They recently changed it and It's not ideal in my preference. Nothing terrible but It could be me.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: June 2018

June 2018

 

Hi Kaylyn,

Thanks so much for leaving us a review1 We're happy you find the platform easy to navigate, but we're sorry to hear the new interface isn't your cup of tea. If you have anything specific you'd love to see different with the interface, please leave us a note here at ideas.activecampaign.com so our team can take a look!

Thanks again from your friends at ActiveCampaign!

 

Giorgi from Philip Morris International

June 2018

June 2018

Decent mailing system

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

The system's learning curve is relatively easy considering the fact that it allows the marketing automation on a decent level with full of options. What's more, the interface is quite intuitive and user-friendly. The most used function - email automation is easy to setup and use.

Cons

What I'd love the system to have is the export of the FULL data about the consumer and his/her interaction related activities. In the light of the GDPR, it is quite hard to get such data from the system unless you make screenshots or manually copy the texts.

Review Source: Capterra
 

Hoang from Boost.link

June 2018

June 2018

The most affordable marketing automation solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Active campaign has helped me manage my email list and Marketing automations.

Pros

Activecampaign allows you to create marketing automations based on conditions such as user behavior.
The software is very affordable for starters yet still powerful enough to use.

Cons

Sometimes the loading time of the application is pretty slow. The UI should be more fluid.
The form builder is too basic to use.

Review Source: Capterra
 


June 2018

June 2018

Great for hands-on sales-oriented marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

ActiveCampaign is extremely affordable for the amount of functionality it offers. I've evaluated lots of MAS solutions, and ActiveCampaign is one of the best I've seen for budget-conscious teams that want to have a sales backbone to the their marketing. The software is mostly focused around building your customer CRM and engaging those customers with various touchpoints throughout the lifecycle. Since the CRM is built in (starting on their Plus plan), you won't need to worry about integrating your primary systems. Even on their most expensive plan, ActiveCampaign is very reasonably priced.

Cons

While ActiveCampaign will fit many business models, I wouldn't suggest it if you're looking for a fully integrated marketing automation suite. There are some limitations to its scope, so just be aware of that in your evaluation.

Review Source: Capterra
 

Griffin from ReviewSpreader

June 2018

June 2018

ActiveCampaign is the best Direct Response Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I have used ActiveCampaign for a few years with different companies. It is seamless to create email workflows and engage with customers.

Cons

The pricing jumps quite a bit when you factor in the CRM portion of the software. As a startup, I feel like I'm missing out on some of these features, but can compensate with other apps.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: June 2018

June 2018

 

Hi Griffin,

Thank you so much for leaving us a review! So happy to hear you're enjoying the platform and we appreciate your feedback on pricing.

Thanks again from your friends at ActiveCampaign!

 

Andreina from Urbit
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2018

June 2018

Automated sending email marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Active Campaign is a very beneficial tool if you want to automate your markenting campaigns. It offers the advantage of creating automation rules at your convenience and includes predesigned templates so you do not have to worry much about the design of the message. It has a long list of features and customers have a help portal where they can learn to perform different functions.

You can hire plans according to the number of contacts you have in your lists, so you can progressively increase the list of contacts as you reach the marketing objectives.

I would recommend it, but if you are a beginner in this topic you will have to read and learn how to use the platform.

Cons

If you have a problem and request help from the support team, it takes a while to get an answer. Therefore, if you present a problem during the launch of a campaign, your work will be interrupted.

It is advisable that you carefully read the use policies before hiring the services since your campaigns will be suspended without prior notice if the Active Campaign team detects that you have violated its rules.

Review Source: GetApp
 

Naomi from Living Word League

June 2018

June 2018

Moving from Mailchimp to Activecampaign has been great for my business!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I really like the ability there is in segmenting and tagging the various leads which go through my funnel and the software makes for a great user experience.

Cons

I find it quite hard to get in touch with the customer service at AC.
For the odd occasion when I need to get in touch, it seems like quite a delayed process to get a response.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: June 2018

June 2018

 

Hi Naomi,

Thanks so much for leaving us a review. We're happy to hear that ActiveCampaign has been great for your business!

So sorry to hear about your experience with our customer support. We try to get back to our customers as soon as possible, but we're continuing to grow the team. Have you ever joined our live chat? It's available Monday-Friday from 8:30-4 CST.

Thanks again from your friends at ActiveCampaign!

 

Leane from Absolute Health Services
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2018

June 2018

Sales and Marketing Tool?

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Its great that you can have various pipelines and can see where they are and who are your top contacts. The automations are really great too and I LOVE the fact that you can see who has unsubscribed.

Cons

Would be great id there was a date function for when deals were created, won or lost as sometimes there is a long process before a deal can be won or lost. Its really frustrating that you cant export the Reports.

Review Source: GetApp
 

Adela from Admedo Ltd

June 2018

June 2018

Clunky product, good if you need a basic automation system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Much easier on the wallet than bigger players in the market like Hubspot and Act On
- Automation set-up is straightforward

Cons

- Email design and templates are very basic
- Everything centres around automations
- Be warned - although they have migration support it was very poor and needs to be closely managed as there were a lot of mistakes in ours.
- Form templates are very basic, you need CSS knowledge if you want to create something more engaging

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: June 2018

June 2018

 

Hi Adela,

Thank you for leaving us a review. We're sorry to hear you haven't had the best experience. Please reach out to us if there's anything we can help with: www.activecampaign.com/contact

Also, we're constantly making updates to the platform, so if there's anything specific you'd like to see (ex: email design changes) we'd recommend adding them to our feedback page so that our internal team will see them! ideas.activecampaign.com

Thanks again from your friends at ActiveCampaign!

 

Don from topguitars.info

May 2018

May 2018

Great tool for email marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

ActiveCampaign is not a love of first site as is quite overwhelming at first. But after taking the time is actually a great app for email campaigns. You can create custom fields, tag contacts for easy search, send automated emails and receive autoresponders, use their templates or design your own. CRM is available though only for the pro plan.

Cons

Its a learning curve to get the most out of it, but its still one of the best option for email marketing automation.

Review Source: Capterra
 

Ellen from Maroon.ai
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Good marketing automation alternative

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Have been using activecampaign along with sfiq. It was worked well for us for driving email campaigns. The best part about the product is really nice and interactive templates, have to say Activecampaign has some of the best email templates.

Cons

Pricing is one area where Activecampaign can improve. Also plugins are required to make it a full functional marketing automation product. Overall its a good product.

Review Source: Capterra
 

Rajeev from Markovate

May 2018

May 2018

Best marketing automation software out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Tagging, abandoned carts, CRM

Pros

Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons

Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: May 2018

May 2018

 

Hi Rajeev,

Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team!

Thanks again from your friends at ActiveCampaign!

 

Daniel from Endless Satsang Foundation
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

A complete disaster

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

None whatsoever, and the customer service was abysmal.

Pros

Great features...if only we were able to use them.
It is hard to come up with anything positive when their system simply did not work at all for us, in spite of repeated efforts to diagnose and fix the problem by their tech support.

Cons

After more than 2 months of back and forth with their technical support, we were never able to get the system to deliver our emails. We would send out a campaign and only 1% or less of the emails were delivered.
Unfortunately, we paid for a year in advance and even though the system never worked for us, they were unwilling to refund our payment. The worst customer service I have ever experienced.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: May 2018

May 2018

 

Hi Daniel,

We're so sorry to hear ActiveCampaign wasn't a fit for you and your business. It looks like Kelsey responded to your email last week - if there's anything else we can do, please reach out to her directly.

Thank you,
Your friends at ActiveCampaign

 

Brady from Success Road Academy
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

So good it's the only tool we recommend for our students

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I'm in the internet marketing world and there are tools for everything and some of them are great, most of them are garbage. ActiveCampaign was so good, and so intuitive to use that it has become the one tool when it comes to email and automations that we recommend our students to use. I'm not particularly a great tech person and even I can use AC with ease. I particularly enjoy that for our students, instead of having to re-create all the steps and automation that they can simply download the automation straight to their account.

Cons

After 6 months, I'm still trying to find a con. My team might have a few, but from my experience it is brialliant.

Review Source: GetApp
 

Helina from entreflow consulting group
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Clunky set up, but super useful and feature-rich tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Automated workflows!

Pros

Automated emails, that look great. The Google extension allows us to easily add a contact to Active Campaign with ease and to tag them accordingly. Glad to see an app was finally released. Analytics are good.

Cons

The set up was a bit clunky. Customising the emails is a bit cumbersome at times too. I think these are fairly common issues with most CRMs and email automation tools though.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: May 2018

May 2018

 

Hi Helina,

Thanks so much for your review! We're happy to hear you're enjoying the platform for the most part.

We're sorry to hear that you find some parts of the platform clunky! That's not how we hope the platform will feel to you! We'd recommend adding in any new features you'd love to see to ideas.activecampaign.com so our internal team can see what our users are looking for.

Thanks again from your friends at ActiveCampaign!

 
 
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