ActiveCampaign Software

ActiveCampaign Software

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About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. - Automate personalized experiences across all your customer touchpoints - Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effecti...

ActiveCampaign Pricing

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

Starting price: 

$9.00 per month

Free trial: 

Available

Free version: 

Not Available

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ActiveCampaign Reviews

Overall Rating

4.60

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 1,806 reviews

Rachel

Company size: 1 employee

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2020

The best ESP out there.

Maud

Company size: 11-50 employees

Industry: Financial Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

November 2022

User review

Pros

The interface is very intuitive. Ability to integrate with other platforms.

Cons

The email editor is very bad to use. The product becomes difficult to use.

Nick

Company size: 1 employee

Industry: Online Media

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

August 2022

Affordable Marketing Automation

As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.

Pros

I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.) I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.

Cons

I have 3 main gripes. First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from. Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops. Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.

Reasons for choosing ActiveCampaign

Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price.

Reasons for switching to ActiveCampaign

I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well.

Carlos

Company size: 2-10 employees

Industry: Civic & Social Organization

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2022

Best alternative for us in Email Marketing, Campaigning, Event Management and Contacts Management

Great alternative for first steps on database management, form generations and email campaigning. Allows to grow in price at the same time that you need it.

Pros

The many alternatives and options is has regarding emailing, automatization of processes, contact managemt, forms generation, landing page generation... it's like our Bible in the company. And it allows you to start at a low princing option and go increasing whilst your company grows!

Cons

It might get a little bit too overwhelming and technical at the beginning, and when automatizations or database gets too crowded and complicated, it might get a bit slower.

Reasons for switching to ActiveCampaign

Mailchimp didn't allow us to do not even half of the things ActiveCampaign does. It was the natural step from a free option to a paid one.

Thomas

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

November 2022

Best tool in our Marketing tool belt!

Active Campaign has made my life so much easier and customer management is a breeze. I appreciate how easy it is to automate many of my manual tasks and, 5 years in, they're still operating exactly how I need them to.

Pros

I've been using Active Campaign since 2017 on dozens of projects for myself, my employers, and my clients. The platform is flexible and works with so many other platforms, it's become my go to marketing hub.

Cons

I can't think of any cons for this product. In the 6 years that I've been using it, it has easily handled any task I've needed to complete, the interface is intuitive and currently I'm able to set it and forget it, knowing that everything is functioning properly.

Reasons for switching to ActiveCampaign

I was recommended Active Campaign by a colleague.

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