ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

Customer insights
Customer insights

Customer insights

Marketing automation

Marketing automation

Intelligence-driven email campaigns

Intelligence-driven email campaigns

Marketing automation

Marketing automation

Intuitive CRM

Intuitive CRM

Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8



223 Reviews of ActiveCampaign

Overall rating

4.5 / 5 stars

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Showing 1 - 20 of 223 reviews

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Vincent Po from Ethan Hathaway

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

November 2018

Not perfect but a decent value for what it does

I've only been on AC for a few months now but so far, I've been reasonably satisfied with what it can do. I think there's still lots of room for improvement and feature upgrades but overall, I've found my email deliverability to be even better than when I was on IS.

Pros

I migrated to AC after using Infusionsoft for over 10 years. None of these apps are 100% perfect but I was surprised how quickly I was able to migrate my funnels/automations to AC.

We migrated away from IS because of the way they treated us as a long-time customer.

I like the templated automations AC has that can get you setup quickly for common, simple automations.

Good volume of integrations and the price for email marketing & marketing automations is pretty good vs other apps on the market that much more expensive. I can do a lot out of the box vs Infusionsoft I had to purchase additional 3rd party integrations/apps to achieve the same results.

Cons

I haven't experienced it myself (yet), but I see a lot of complaints about slow support response which is worrying.

I do find the email editor to be clunky and rather dated compared to Infusionsoft's email builder.

The UI could have better and quicker access to certain sections where it takes a few clicks to get to sections (e.g. takes too many clicks to go and manage tags).

I see a lot of feature requests that are pretty much there for a long time with no real timeline for implementation which is a little worrying.

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

November 2018

A nice software for beginners but needs improvements to compete with other strong brands.

Pros

Its list management is the USP of this software. It has one of the best interfaces for managing lists. This makes easy for users to shuffle their lists to use for various email campaigns. It also helps users to send right emails to right subscribers.

Cons

Its Email editor is not at par with other branded software. It needs inclusion of many functionalities to make it easy for users. Sometimes because of limited functionalities users can not design their choice of templates.

Review Source: GetApp
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Easy email marketing software for beginners.

It helps me to send newsletters for my NRI clients on frequent intervals.

Pros

It make easy to setup an account for email campaigns. The user interface is easy to understand and operate too. Its automation feature gives very good results.

Cons

Its campaign report feature is not as explanatory as other competitive softwares.
It doesn't give very detailed analysis of the campaign.

Review Source: Capterra

Response: ActiveCampaign, ActiveCampaign

November 2018

Thanks for taking the time to leave us a review. We're glad to hear that you've found our platform to be useful in your business workflows. Best, Your friends at ActiveCampaign

Jeremy from CS LLC

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Easy-to-use marketing automation

Pros

I was able to onboard myself quickly and was setting up marketing campaigns in minutes. Definitely a great option for beginners.

Cons

A cost of the software being simple and easy to use is that there aren't very many features, and limited tools if you want to take a more manual position over your marketing.

Review Source: Capterra

Daniel from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Low cost automation

Pros

Setting up flows is simple. It integrates into other platforms via Zapier.

Cons

The overzealous support team who blocked an account for 12 individual reports of spam in 12 months...people forget they have signed up to a list!

Review Source: Capterra

Krystal from Krystal Clear Cleaning Referral Agency

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Once Its All Set Up Its In Autopilot

Pros

I love how they have the free migration and training call

Cons

learning curve took a month but eventually got it all up and running

Review Source: Capterra

Response: ActiveCampaign, ActiveCampaign

October 2018

Hi Krystal, We're so glad to hear that you're finding success with ActiveCampaign and that you found the migration call to be so helpful. Cheers, Your friends at ActiveCampaign

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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Was really hoping to use this to replace an existing CRM but didn't seem to do the job.

Pros

It seemed to be pretty user friendly, drag and drop features etc..

Cons

Although the platform was user friendly I'm not confident that it could replace me existing CRM.

Review Source: Capterra

Nivedita from DCB Bank

Industry:  Banking

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

An effective bulk email application for newsletters.

They should keep its pricing more competitive.

Pros

I found it very effective application for sending newsletters to my clients. It gives me accuracy and early responses. Its email design editor is very simple and user friendly. I can create newsletters in very less time.

Cons

I found its campaign report analysis feature is not as per my expectations. It should be easy to understand and more detailed.

Review Source

Kent from Information Technology and Services

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Active Campaign Makes a Great Marketing Tool

Overall Active Campaign makes automating contact and marketing campaigns easy to set up and to implement. Great tool for isolating quality leads.

Pros

Great, nice looking program. Very easy to follow and use. Nice campaign and CRM features

Cons

A little expensive for companies that are a little larger than a "small company"

Review Source: Capterra

Response: ActiveCampaign, ActiveCampaign

October 2018

Hi Kent, Thank you for taking the time to leave feedback on our platform. Please know that we're always making updates to fit the needs of our customers and take feedback like yours to heart. Best, Your Friends at ActiveCampaign

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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

It’s a good value

Pros

There are a lot of features, but many require third party apps to be connected. But you get a lot of what you pay.

Cons

It’s a little tough to navigate when first getting started.

Review Source: Capterra

Response: ActiveCampaign, ActiveCampaign

October 2018

Thanks for the feedback. We appreciate hearing from our customers as your insights provide value to us. Best, Your friends at ActiveCampaign

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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

ActiveCampaign - great inexpensive tool for newsletters and email campaigns

Support is responsive, easy to use for newsletters and email marketing - can setup as a whitelabeled service for clients.

Pros

Easy to setup, Cost effective, Can do anything you need to do from basic email / newsletters to work flows and automatic triggers.

Cons

Can be confusing in setting up - and support is only available via email for the entry-level (low cost) versions.

Review Source: Capterra

Antonio from PsdGoesHtml Inc.

Number of employees:  201-500 employees

Ease-of-use

Value for money

Functionality

October 2018

A review of ActiveCampaign

Pros

There are some tools in the market that do the same as ActiveCampaign or more, but I really appreciated a soft pricing structure to it, while still having everything I need to send mass email campaigns

Cons

A few more integrations with popular platforms would be nice

Review Source: Capterra

Krystal from Getting Ahead at Orchard Park Seventh Day Adventist church

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

October 2018

ActiveCampaign Review

Pros

I loved the ease of setting up email campaigns.

Cons

There weren't alot of email templates to choose from.

Review Source: Capterra

Response: ActiveCampaign, ActiveCampaign

October 2018

Hi Krystal, Thanks for leaving such great feedback. We appreciate you taking the time to let us know that you're finding ActiveCampaign easy to use. Best, Your friends at ActiveCamaign

Vanessa from Planet Depos

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

A great marketing tool

Pros

The features in ActiveCampaigns builder are what I like the most. Specifically the automatic save and the ability to save templates.

Cons

Some times the builder glitches and can cause words to shift and things to be out of place which can be annoying.

Review Source: Capterra

Nick from Synergy Insurance Services

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Powerful Automation Tool. Will Change How You Do Business!

Pros

If you are a business that can benefit from automation, then this is a great product to get you started. Not only is it relatively easy to get going, but it also functions quite well. Some technical knowledge is going to be required and you definitely have to be willing to learn. Highly recommend.

Cons

No incoming text messaging integration which is annoying.
The sales tracking is a bit clunky
Getting stats about incoming information isn't very good.

Review Source: GetApp
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

perfect marketing automation

Pros

easy to use, even for junior marketing staff.

Cons

email template editor requires many clicks to edit.

Review Source: Capterra

Maria Lenin from Dewayne Hill / Keller Williams Agent

Industry:  Other

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

October 2018

Your Marketing Automation and CRM in one tool.

Pros

It us a tool for marketing automation at the same time your sales CRM. With its automation, it gives me more time to focus on my other tasks such as telemarketing and closing more sales. It has unique features such as Win Probability and Lead Scoring that help me focus on leads that has a better sales opportunity. It has 14 day trial period for you to try all its features before you decide if you want to subscribe or not. Since it is also a CRM,no need to use another tool for that which lets me save money and time.

Cons

It is not that easy to use and you can struggle a bit on how things can be done. Support is not consistent. Sometimes they can be fast and some times they can be slow.

Review Source

Dianna from Be Unique Be you

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Great product

Their customer support is amazing and I would highly recommend that you use them.

Pros

They offer a fully functional 14-day trial and provide top notch customer support. They have a chat feature, phone number and also email support. There are step-by-step tutorials to help get everything up and running too. There are a lot of features and tools that you can use to grow your list and your business and they offer a tiered plan while you are growing it.

Cons

The cons really are on me. Gone are the days of just setting up an email list and autoresponder, to succeed with online business you have to do so much more and it can feel vey overwhelming.

Review Source: Capterra

Nivin from Indian Oil Corporation Limited

Number of employees:  10,000+ employees

Ease-of-use

Functionality

October 2018

I know ActiveCampaign can be better, but I have a hard time learning it fully.

Pros

My colleagues say ActiveCampaign is the best CRM for people who do email marketing campaigns everyday. If set up well, every email out can be controlled with just few mouse clicks. It allows Importing contacts from external sources like csv file and xlsx file and through other cloud destinations as well. The real time notification feature is also highly useful.

Cons

But I was having a hard time setting up everything through the dashboard and I believe I am missing a lot of lot of features without even touching them.

Review Source: GetApp

Gabe from Christian Reformed Church in North America

Industry:  Non-Profit

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

ActiveCampaign

Pros

It's so easy to use and the automation processes are intuitive. This system's lead scoring feature is great for keeping our top prospects at the top of our list.

Cons

The lists aren't as dynamic as we would like them to be. Also, for the migration process, you're pretty much on your own if your former CRM isn't on their list of approved CRMs.

Review Source

Displaying 1 - 20 of 223 reviews