Google Ads

RATING:

4.49

(733)

About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights. It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track ad...

Google Ads Pricing

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

Free trial: 

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Free version: 

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Google Ads
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Google Ads Reviews

Overall Rating

4.49

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Google Ads

1 - 5 of 659 Reviews

Joe

11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed July 2021

Another fantastic Google product

User Profile

Christine

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

A must have for every business

So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

PROS

Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online.

CONS

The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

Reason for choosing Google Ads

It came in handy after my Facebook Ads account was suspended.

Reasons for switching to Google Ads

I now have control of my campaign goals and can monitor how customers and clients are searching for our products.

Anoop

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed March 2023

Best Ad Campaign Managing Tool

Overall, Google Ads provides a powerful and effective platform for our businesses to advertise the products and services online. The ability to target specific audiences, control budgets, and measure campaign success with detailed analytics is critical for us. Overall, the user experience with Google Ads is excellent and beneficial.

PROS

Google Ads' reporting and analytics tools are excellent. We can see how our campaigns are performing in real time and make changes as needed. Furthermore, the ability to track conversions allows us to directly link our advertising efforts to business outcomes. Google Ads allows us to easily scale our campaigns and reach new audiences. We can develop a comprehensive advertising strategy that drives results by offering options for search, display, and video advertising.

CONS

I have not come across any issues or not likeable in Google Ads.

Mike

Internet, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed April 2022

My google ads experience...peaks and valleys

Smiles and frowns, best friend and worst enemy. Depends on what Im advertising and the intent of the campaign. When I have a campaign that is running smoothly and not being bogged down by B.S. red tape, it is very fruitful for my clients. When I have to deal with bugs, tech issues, and bogus policies, you are at the mercy of their support team, which is typically foreigners that have limited knowledge. Response times are all over the place.

PROS

Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies

CONS

Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild.

Reason for choosing Google Ads

Well, it's Google, the most powerful and expansive marketplace in the world.

Salah

Retail, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2023

"Maximizing ROI with Google Ads: An In-Depth Review"

Google Ads is a widely used and effective digital advertising platform that can help businesses reach a large audience and increase visibility and sales. It offers a variety of ad formats and targeting options, as well as detailed analytics and tracking capabilities.It work good with me and i recommend it.

PROS

Pros:*Google Ads allows businesses to reach a large audience quickly and easily.*Ads can be targeted to specific demographics, geographic locations, and even specific times of day.*Google Ads allows businesses to set a specific budget for their advertising campaign.*The platform provides detailed analytics and tracking capabilities so businesses can measure the effectiveness of their ads.*Google Ads provides businesses with the ability to test different ad copy, images, and other elements to see which perform the best.*Google Ads can be a cost-effective way to drive traffic to a website and increase sales.*It allows businesses to appear at the top of the search results when people search for relevant keywords.*Google Ads can help boost brand awareness and visibility.*Can be used for multiple types of ads (Search ads, Display ads, Video ads, Shopping ads, App ads).

CONS

Cons:*Google Ads can be expensive, especially for competitive industries or keywords.*Ads may not always be shown to the most relevant audience.*Click fraud can occur, where businesses are charged for clicks that are not made by real users.*The platform has a learning curve and requires significant time investment to set up and manage effectively.*Some businesses may struggle to compete with larger companies that have more resources to invest in their advertising campaigns.*The process of setting up and launching a campaign can be complex, requiring specific knowledge and skills.*Depend on the CPC (cost per click) for the ads, it can become a long-term investment, and the return on investment (ROI) may not be immediate.*Google Ads requires a significant investment of time and money to be effective.*If not optimized and targeting the right audience, it may lead to low click through rate (CTR) and conversion rate.

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