You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience.

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

It's super intuitive, and you get the most important information in a few seconds.

Reallly opaque to use and really awful customer service; handholding nearly non existent.

AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers.

How expensive it is and how difficult it is to use it. Firstly, bidding and paying for clicks is very costly, especially if you are operating in a competitive industry.

Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Google Ads is basically a necessity for paid search marketing. I like how you can receive easy customer support as needed to setup your account and make modifications.

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

This is one of the most powerful marketing channels available for small business owners and can provide an amazing ROI for some industries.

What I liked most about this software is the ease of use and intuitive interface. Integration with existing business processes was simple and straightforward.

It's a simple and easy to use tool to advertise websites and apps effectively. The smart campaigns are wonderful once you have enough data in the account.

It's literally one of the best ways to send specific traffic to your website. You can adjust your budget to avoid overspending, as well.

It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.

Also, without going to into detail, can be a hindrance to certain types of businesses.

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

The segmentation is a great tool, as you can optimize your budget to serve your ads only where and to whom it makes sense.

The main problem is it is difficult to earn any real money with Google Ads on our website.

Some awesome features of this software would be many targeting capabilities, a strong audience, and user friendly. It also an app where one can monitor its progress.

AdWords is a great app for attracting potential consumers for an affordable price, compared to expensive websites.

One of the pain points we had when we started off with Google Adwords is that it can become quite pricey.

Suitable for almost all types of business. Very friendly and helpful customer support.

The platform really guides you into making better choices for your ad creatives. The analytics tools are also powerful and truly help refine campaigns to make them more successful.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

The stats are also helpful, as well as the integration with other products like Google Analytics.

I am pretty much satisfied with the Adwords as of now but still, there are huge opportunities available for the future.

Love the custom audiences, in market audiences and a lot of the features available. They always try to improve the functionality and capabilities which is great most times.

It is easy to maneuver the software of the software in order to integrate multiple different businesses with different ads to display.

My only complaint about Google ads is the somewhat steep learning curve to integrate it and get your adds up and running.

Also, no one over the age of 30 clicks on google ads anymore. They were raised knowing to intuitively ignore it.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

The entire Google suite of products is fantastic, easy to use for the most part and delivers results.

Over all it is a great program to use. If you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads.

Customer service is terrible, we need the ability to talk to a rep. Banning happens for no reason.

It gets our campaigns out to people and we see some good reporting. The fact that it integrates with Google Analytics is  helpful so we can track all the way to conversion and not just clicks.

Publishing ads primarily for search campaigns. Integration with other Google platforms are a welcomed option.

Great experience overall. Very user friendly with great capabilities.

The interaction with the specialists is tough. Most of them don't add value in a conversation and I often had troubles to schedule a call with them.

Dashboard for quickly adding new campaigns. The analytics on campaigns provides useful information.

Like Google's other products, the interface is clean and crisp, working well on both desktop and mobile devices.

The purpose of Google ad words is great. I do love using it as it does bring more people to our site.

Conversion tracking is super easy with integrated solution or you can even import conversions from Google Analytics as well. Thigs are pretty much automated with smart shopping campaign.

Google Ads is a great platform for promoting your brand with an easy to use platform that allows you the ability to run a campaign from start to finish.

Google ads has lots of formalities and unnecessary features and if there are no specific keywords it will create problem for your ad to.

I dislike that sometimes the ads can be blocked.

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users.

First, the complexity of the selections and their lack of presence in the right place and the translation into Arabic is completely incorrect, as the user in this case can click without knowing.

Overall, negative experience. Very unprofessional platform.

The service being too costly and to create the campiangs is too difficult.

The Drag and Drop Campaign Builder makes my job so easy.

The program works great and the support is there if you need it.

Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface.

Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs.

The whole database, list and segment thing can be a little confusing and overwhelming.

All issues we have had have been immediately resolved without hindering our day-to-day job.

If there is an issue or error with the software it sometimes can take awhile before you get a response.

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the.

We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry.

We also dislike the fact that customer service is via email only.

Programming Flexibility and Cooperation with us as the end-user was excellent. The ability to schedule drip campaigns and analytics is at an industry HIGH.

Great quality product at a very reasonable cost.

Easy search of databases. Easy downloading of databases.

Great Product - With Excellent Customer Service.

Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.

Today's customer support is better than before...in years past it was like a fetch game. It was so refreshing to be called back and when I called back him answered and helped me directly.

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing.

We have a small marketing department but Pinpointe helps us make email blasts quickly and easily. The customer service team is speedy and thorough when I need help or run in to an issue.

US Dollar

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.


It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.


It provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.



LongDescription

Engagement Tracking

Location-Based Marketing

Multi-Campaign

Campaign Segmentation

Campaign Planning

Activity Dashboard

Alerts/Notifications

Advertising Management

Budget Control

Monitoring

Campaign Analytics

Third-Party Integrations

Campaign Management

Channel Management

ROI Tracking

For PPC Campaigns

With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Google Ads

Videos

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. 


PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.


Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified. 


Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email.



Real Time Analytics

AB Testing

Customer Surveys

Customer Segmentation

Subscription Management

Drip Campaigns

Customizable Fields

Campaign Scheduling

Template Management

Data Import/Export

Email Templates

Subscriber Management

Contact Management

Lead Management

Email Marketing

List Management

Click Tracking

Dynamic Content

Event Triggered Actions

CAN SPAM Compliance

Reporting & Statistics

Customizable Templates

WYSIWYG Editor

Image Library

Spam Blocker

Customizable Branding

Reporting/Analytics

Contact Database

Mailing List Management

Lead Qualification

Customizable Forms

Drag & Drop

Auto-Responders

Lead Capture

Activity Tracking

Email Tracking

Email Campaign Management

Real Time Data

Landing Pages/Web Forms

Workflow Management

Email Management

Visual Analytics

Web Forms

Mobile Optimized Emails

Real Time Reporting

Third Party Integrations

Personalization

Lead Generation

Preview Functionality

Social Media Integration

Segmentation

Customer Journey Mapping

HTML Editor

Web browser (OS agnostic)

Professional Edition
For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price. 

Enterprise Edition  
For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.

Google Ads vs Pinpointe

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