SocialPilot Software

4.44 / 5 (287)

About SocialPilot


SocialPilot is a cloud-based social media marketing and analytics solution for businesses of all sizes. It offers calendar management, branding, scheduling, client management and reporting functionalities within a suite. Android and iOS apps available.

SocialPilot integrates with social media channels such as Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest. The software features bulk scheduling, which allows users to create and schedule posts across different social media accounts from a single portal.

SocialPilot also offers a calendar feature, which allows users to track social media posts on a daily, weekly and monthly basis. Users can apply filters to the calendar and view posts by accounts and groups. The calendar interface allows users to drag and drop posts to reschedule them.

Users can also track metrics for the performance of social media campaigns for each website, such as content engagement, audience growth, demographics, influencers and competitors.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

287 Reviews of SocialPilot

Average User Ratings

Overall

4.44 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(158)

4 stars

(102)

3 stars

(21)

2 stars

(6)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 287 reviews

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April 2019

Luis Ignacio from DePodcast.com

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

I am surprised with the kindness that it offers me.

Anyone who works in digital marketing, looking for a reliable tool, is what I have received since I implemented SocialPilot as the main tool for the content management of the accounts for which I work. I have managed to cover many more accounts only with SocialPilot, similar tools offer similar services for very high costs, but do not offer more than five accounts to manage, which I have left in the past since using SocialPilot, is truly amazing. Apart from all that, they also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.

Pros

Carrying the social networks of several companies at the same time, without the perfect tool, is a task that can end in a complete disaster. That is why, after using SocialPilot, I can say with confidence that it is the best option for small entrepreneurs and for consolidated work teams that seek to offer a better service. I like that they offer options that perfectly fit the possibilities of people and companies. Another element that I liked a lot, is that I can obtain the statistics of each of the accounts, which helps me to project the needs that each client may have, as well as rectify my strategies so that marketing is successful. I have received good comments from my clients because the publications are in the correct times and days, all that is thanks to SocialPilot.

Cons

Throughout my experience, my comments remain positive about the benefits and scope of the platform, they constantly include improvements and are very up to date with the recommendations of the users, I have not found any negative aspects to consider.

Response from SocialPilot

Replied April 2019

Hi Luis Ignacio, Very much excited to know about your love towards SocialPilot. It's amazing to have such users like you. Thanks for your kind words. We always are on the run to make the tool a better place for your social marketing activities and glad to know we are able to do it :) Best, Jimit

October 2017

Christopher from Habooble Communications

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

The best tool in our social media arsenal hands down.

The benefits are on going, the best part was the ease of onboarding team members and the high level of support we continue to receive from SocialPilot's team. Significant increase across the board in social engagement, increase in followers and conversion from social to our primary destinations.

Pros

Their bulk scheduling features are outstanding. Huge time saver over the competition. They also have a really nice "reporting" system which alerts you if there is a problem with a post or a network error on one of the social sites. It's incredibly easy to add users and their accounts without having to request their credentials, simply send them an email and it's click bam boom we're in business. They have a new video feature which is convenient and also have added a content curation feature which seems to be getting more intuitive every day, also nice. Their support is spot on and always available and they are willing to do hands on training for staff members as they come on board. Really impressive.

Cons

If they had a bit more of a "listening" or "engagement" feature set this would be probably the only tool you would ever need for social. If the video portion wasn't limited to just uploading and could capture the video and post from a link that would save some time, but I'm sure they are working on it as we speak!

Response from SocialPilot

Replied January 2018

Hi Christopher, Wow! You are awesome!! Such an amazing review from our user is more than valuable to us. You have appreciated SocialPilot in such a wonderful way. Thanks so much. Glad to know SocialPilot proves to be the one platform you would love to use for your social media marketing. We know listening and monitoring are quite needful. We'll surely have a word with the developers about this. Regards, Manvi

August 2018

Chris from Keller Williams VIP Properties

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

They've Got (Almost) Everything Right

I can manage the social media accounts of 25 real estate agents, and with bulk scheduling, get months of posts lined up in a day. Great value, and they offer an intro training session for free, which was mostly helpful.

Pros

The groups feature is huge, allowing me to post to a specific group of 20 or so accounts, but leaving a different set of 10 accounts off the post. The bulk upload works. They could make a sample template that is a bit more explanatory. The pricing, should it remain unchanged, rocks. I don't understand the greed at a few of their competitors. Pretty good analytics too.

Cons

Instagram HAS opened their API to 3rd party companies such as later.com for automated scheduling and POSTING of Instagram posts. It is unfortunate that SP has not gotten this functionality yet. Perhaps my biggest gripe, is a missing feature: I should be able to post an article to 10 different accounts on the spot, using SHARE NOW, and have those posts get sent 2-3 minutes apart to avoid FB bots seeing a bulk posting occurring. One of their competitors offers this feature, so it can be done. They don't see the need for it at SP. This forces me to move posts around on the calendar, and with 30 accounts on a calendar that you can't zoom in on, it is a headache! I'd also like to see video posting enabled as a bulk post feature...

Response from SocialPilot

Replied October 2018

Hi Chris, Really glad to know you almost are getting everything right, using SocialPilot. We understand the need of Instagram Direct Publishing since their API is out now, but to have that feature you need to be partners with Facebook and there's a whole procedure to follow being Facebook Partners. We are on it working on the process and will soon have this feature. Thanks, Jimit

December 2016

Abigail from E.D.G. & Atelier

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

4.0

December 2016

Simple and Cheap Social Media Management Software

Social Pilot is a simple social media management tool, I decided to sign up for the free plan to get a feel of the software, in comparison to other SM Management tool. The signup process was easy and I linked my Tumblr, Facebook page, and twitter profile, after which I added my daily posting schedule to each SM account. I liked the Pinterest and Instagram option available. Other accounts SM profiles allowed includes: LinkedIn, Google +, VK and Xing. Social pilot works like buffer and Hootsuite. To test the feeds feature I had to upgrade my account or start a free trial, sadly, I couldn't start a trial because of' 'Sorry trial membership is not available in your country.' It seems rather ridiculous that upgrades are allowed in my country but the trial isn't? I can't say I've had this experience with any other SM Manager. The content curation didn't really provide me with relevant posts as I was testing this on my book blog and there wasn't any entertainment or literature option among the suggested posts categories. In comparison to other social media managers such as Buffer, Hootsuite, Swift Social and others, Social Pilot doesn't really stand out. Its strong point, however, is its cheap price, the basic plan is $4.99 compared to buffer and HootSuite's $9.99. And while I think it has a lot of potential, it still needs a unique feature that would distinguish it from other softwares in the market.

Pros

Social Pilot cheaper than most SM Management software in the market, and can be a cheaper alternative to Buffer and HootSuite.

Cons

I really dislike the fact that my "country" supports the free plan and paying for upgrades but doesn't support the free trial.

Response from SocialPilot

Replied December 2016

Hi Abigail Thanks for sharing your review. The reason for not having a trial in few countries is that, we have some past spamming history from such specific country users. A genuine user's like you, send us a support request for trial activation and we normally activate that. Feel free to email us if you want to access the trial. We have added many unique features like social media calendar, bulk scheduling, custom FB branding and we are still making our tool more usable. Once again, thanks for our review. Keep sharing your feedback to our support email address and we are more than happy to answer you.

February 2019

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

February 2019

I love the simple, clean navigation.

Pros

I tried a bunch of social marketing solutions while searching for one that fit me and my companies. In searching, I found SocialPilot. I love the simple, clean navigation. It's reminiscent of the old Facebook, so it's incredibly easy to learn to navigate, to add feeds/social pages, and to check out the graphs and analytics. Compared to their competitors, the pricing is at a great level for small to midsize businesses. The repeat posting tool is awesome for book releases and sales where we're posting the same thing for days in a row on different pages to drum up reader interest.

Cons

They are still working on becoming a Facebook partner to allow direct posting to Instagram. Where most of their competitors have already either done this or worked out alternative ways of posting to Instagram, SP lags behind. As a company, we've noticed IG is becoming really popular for branding and marketing, so this is an imperative feature that needs to be sorted ASAP. Occasionally bulk scheduling fails, and there isn't a notification or queue alert to let you know something failed. A better way to quickly see where you need to do a repost to get it to go through would be a great option to add.

Response from SocialPilot

Replied April 2019

Hi there, Thanks for the wonderful SocialPilot review. Excited to know you found SocialPilot and just loved the simple and clean navigation. We always focus on how we can make it a better tool each day for users like to you to love it :) We definitely understand the need of having direct Instagram publishing and are aware of the fact that it is a much needed platform. We ourselves are pushing on that fact with Facebook to give us access. Thanks, Jimit

October 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

October 2018

What features it has are really nice

It's great to be able to schedule bulk posts and repeat posts. I do feel that Social Pilot is being a little scant with it's features on the individual plan. To make someone who is paying you monthly feel like they are locked out of so many features is not great. I've looked and continue to look for other services that offer repeat posting, basic analytics, Twitter follower management (see who has recently unfollowed, search for followers who may be interested in your field of business etc.)

Pros

I like the ability to schedule repeat social posts. The posting of text and media to Twitter, Instagram and Facebook works really well.

The ability to see posts that have been delivered and manage the schedule of you posts also works really well.

Cons

The interface needs work. Some simple things like allowing click through on the sub menu items such as 'Manage Posts' (not just the text) and not picking up the profile pictures for the accounts make the interface feel as if it isn't being assessed for improvement that often.

It also no longer posts to LinkedIn very well, posting a link rather than the original post image (although this might be more to do with LinkedIn's API than anything to do with Social Pilot.

It's really disappointing that it doesn't offer management of followers for Twitter and doesn't give very basic analytics on the individual plan.

Response from SocialPilot

Replied October 2018

Hi there, Thanks for your SocialPilot review. Glad to know you like the Repeat post feature and the ability to manage posts once it's delivered. But it's despairing to know that SocialPilot doesn't fit well to your requirements. We are working on making SocialPilot better each day and are bringing updates and advancements very frequently. Instagram direct posting, we are on it and will soon be available at SocialPilot. About LinkedIn you said it right, we can't help it. It's how LinkedIn API allows any third party tool like SocialPilot to do. Hope we can make your SocialPilot experience better. Best, Jimit

October 2018

harry from Artist

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2018

The best publisher of social network manager.

Although nothing is perfect in this life, it needs a few functions to be perfect. as a hashtag search engine, upload several images in bulk and that you could create several different publications among other things that would come to you very well.

Pros

It is very easy to use and intuitive. It has many functions that I can not find in other publishers, such as: it allows you to publish the same message for several days. allows you to search for content to cure, allows you to schedule publications of other feeds, allows you to make publications with links directly from the images, among many other great functions.

Cons

It is very easy to use and intuitive. It has many functions that I can not find in other publishers, such as: it allows you to publish the same message for several days. allows you to search for content to cure, allows you to schedule publications of other feeds, allows you to make publications with links directly from the images, among many other great functions.

Response from SocialPilot

Replied November 2018

Hi Harry, Thanks for such a wonderful SocialPilot review. It's cheering to know SocialPilot has made your social media marketing much easier and you find SocialPilot to be intuitive. We definitely agree nothing's perfect and that is the reason we are always on the run to make SocialPilot a better tool each day. Best Regards, Jimit

October 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

October 2018

A great entry level product

Social Pilot have been a god send to my business. They are constantly adding new features and run regular online events offering insight, training and best practice. The guys can not do enough to help you.

Pros

Social Pilot is one of only a handful of similar products that offers integration to tumblr as a standard which was vital in my choice.
The subscription price points are excellent value for money and allow for growth as and when needed.

Cons

Bulk upload of postings is not as a easy as one would like. There are two options: 1. Uploading without specifying a posting date and time where by the system will send you’re posting in the order of the upload file using a configurable schedule which you define or 2. Uploading specifying the date and time for the post to be sent. The later I have yet get working.
There is no automatic alert if any queue where to fail. This has only happened once in the past 8 months of using Social Pilot but you do need to keep you eye on the posting queue

Response from SocialPilot

Replied October 2018

Hi there, Thanks for your amazing review. Glad to know you like SocialPilot and is value for money! Thanks for letting us know Bulk Scheduling was giving you troubles. We'll surely look into it as there a lot of users who love this feature and how easy it was for them to upload bulk posts. Thanks for your kind words. We are always on the run to make SocialPilot a better tool each day and users like you motivate us to do more. Best, Jimit

March 2017

Gustavo from Proxy Digital Agency

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2017

Great Scheduling Software

I've been using SocialPilot with my team as we've tested some other services that will help us schedule and review the publications we make on social media. After testing more than 7 different services, we will stay in SocialPilot (and that's why I'm doing this review). Here are a few things I find interesting. 1) Scheduling on Instagram. Right now this is not possible in almost any platform, Instagram doesn't allow other apps to post on them. But the way SocialPilot does this is by reminding you at the time the publication must go, you then open the app and it copies the publication to your clipboard, you just go from the app to Instagram and everything is almost done, you just adjust and hit publish. 2) It allows me to moderate the posts. My SM crew can create the posts for every platform and me or the Social Media Manager can then review and approve the posts when they're ready, this allows us to plan ahead even two or three weeks in advanced. 3) Different team members and accounts. By having different members on my team, I can choose which member handles which social account, will helps me focus my resources in the most efficient way. Overall I'll stick to SocialPilot and I really recomment giving it a try if you are in need of a social scheduling platform.

Pros

The easy of use and the ability to have team members handle different social accounts and one team manager that can approve the posts.

Cons

I really would like to have more statistics in the software.

Response from SocialPilot

Replied March 2017

Hi Gustavo, Woww!! That's a pretty much detailed appreciation! This delights and encourages us more to work hard and make it a better tool for you each day. Glad to know Team & Collaborations feature is such of a use to you and is helping you ease out on your social media needs and increasing efficiency. We will pass on your suggestion where you need more statistics! We are working on analytics of other networks also. Stay tuned :) Thanks, Jimit

October 2018