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SocialPilot software

165 reviews(4.5/5)
165 reviews(4.5/5)

SocialPilot is a cloud-based social media marketing and analytics solution for businesses of all sizes. It offers calendar management, branding, scheduling, client management and reporting functionalities within a suite. Android and iOS apps available.

SocialPilot integrates with social media channels such as Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest. The software features bulk scheduling, which allows users to create and schedule posts across different social media accounts from a single portal.

SocialPilot also offers a calendar feature, which allows users to track social media posts on a daily, weekly and monthly basis. Users can apply filters to the calendar and view posts by accounts and groups. The calendar interface allows users to drag and drop posts to reschedule them.

Users can also track metrics for the performance of social media campaigns for each website, such as content engagement, audience growth, demographics, influencers and competitors.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 10

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165 Reviews of SocialPilot

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  • Verified Reviewer

    Number of employees: 2-10 employees

    September 2018

    Great social media management tool

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    I went past the free trial to the paid version. It allows you to link multiple social media accounts. Really great tool to have for a little money

    Pros

    Very user-friendly, great pricing, must have for sharing on multiple social media pages.

    Cons

    The free version only allows you to have three social media accounts. Kind of difficult posting on Instagram

    This review was submitted organically. No incentive was offered
    Review Source: Capterra

  • Diego from Adrenalyne

    Number of employees: 11-50 employees

    September 2018

    Good analytics for the social media environment

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The platform works very well and it's definitely tailored for all team sizes. The data featured in the app is extremely useful and easy to follow and comprehend. Social pilot is an essential tool for managing the reach of your company and how well you are connecting with your target audience. From here you can work to improve where needed. It's very easy to digest.

    Cons

    Although they offer different plans, the pricing can be a bit challenging to put up with for smaller teams. Also the apps can be a bit slow and the user interface could use some improvement, as it's not as intuitive as it should be.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Chris from Keller Williams VIP Properties

    Number of employees: 2-10 employees

    August 2018

    They've Got (Almost) Everything Right

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I can manage the social media accounts of 25 real estate agents, and with bulk scheduling, get months of posts lined up in a day. Great value, and they offer an intro training session for free, which was mostly helpful.

    Pros

    The groups feature is huge, allowing me to post to a specific group of 20 or so accounts, but leaving a different set of 10 accounts off the post. The bulk upload works. They could make a sample template that is a bit more explanatory. The pricing, should it remain unchanged, rocks. I don't understand the greed at a few of their competitors. Pretty good analytics too.

    Cons

    Instagram HAS opened their API to 3rd party companies such as later.com for automated scheduling and POSTING of Instagram posts. It is unfortunate that SP has not gotten this functionality yet. Perhaps my biggest gripe, is a missing feature: I should be able to post an article to 10 different accounts on the spot, using SHARE NOW, and have those posts get sent 2-3 minutes apart to avoid FB bots seeing a bulk posting occurring. One of their competitors offers this feature, so it can be done. They don't see the need for it at SP. This forces me to move posts around on the calendar, and with 30 accounts on a calendar that you can't zoom in on, it is a headache! I'd also like to see video posting enabled as a bulk post feature...

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    July 2018

    Convinced my Company to Switch

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Even though it's a separate software, by focusing exclusively on social media you get all of the benefits out of that. I love it and never have to worry about glitches/feel like I have to check if something posted or not.

    Cons

    Analytics feature could be better and I wish I could integrate schedule and analytics into an outside CRM system

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    A multi-client multi-account social media dashboard with great analytics and a few quirks

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The multiple client dashboard feature is affordable compared with other solutions, and this one has LinkedIn analytics. That almost makes it a unicorn in the forest.

    Pros

    I looked forever for a social media management tool that would give me a wider range of accounts than other dashboards, with great analytics, and the ability to handle each client's accounts as part of a "group" of accounts. Social Pilot meets all these criteria.

    Cons

    The need to create the client account groupings has to happen for every person who uses the software. The administrator can't just create the groups and go. Also, it's almost a default to log endlessly repeating posts on all platforms. I'd like a better preview function that shows how to optimize each post for each platform. You really have to play with it for a while to figure out all the quirks. I'd say the free trial isn't quite long enough.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Margaret from Margaret Sulapas

    July 2018

    Simple and cheaper alternative to Hootsuite!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I think its main edge over its competitors is the cheaper price:

    Cons

    We choose to try its free trial because of its Instagram integration but noticed that you can't publish the post right on the dashboard. You need to confirm it from your phone which can be a hassle.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Pooja from PlexusMD

    Specialty: Software / IT

    Number of employees: 11-50 employees

    July 2018

    Really Good Experience!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I have used SocialPilot for Email Marketing and Running Social Campaigns for my previous organizations and It always gave a good ROI. I'll recommend to all social media marketing professionals to always try SocialPilot before making any decision for social media marketing applications.

    Cons

    As of i am really not sure if it has any cons but it is on the expensive side. Always go for free trial and then make decision whether it will be good for your company or not.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source

  • Emeka from Boston University College of Engineering

    June 2018

    This is a great software to manage all social media account on one platform.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This software really helps improve your social media efficiency. It is also very intuitive and user friendly.

    Cons

    Sometimes bulk uploads can be very frustrating. Apart from that, I haven't run into any other problems.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    SocialPilot shows us through analysis that we are doing a good job.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    What I like most about using SocialPilot is that it shows me the engagement that has been generated through metrics analysis in all the company's social networks.

    Cons

    At first impression, it seems that the SocialPilot analytics are not easy to analyze, I would like to provide technical support to explain their functionalities from the beginning.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Sumant from Freelancer

    June 2018

    I have experienced this amazing software for social media campaigns and it was positive.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I learned about the social media monitoring in real scenario with advanced features.

    Pros

    This software provides all that facilities to monitor social media activities for a brand with enhanced reports.

    Cons

    As far as I have used this software I find it lacking in keeping a close eye on competitors otherwise I do not see any loopholes.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    SocialPilot has allowed me to completely automate my posts on Twitter, Facebook, and LinkedIn.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It has several small features that will make your life easier. For example, if you want to post on Twitter about an interesting blog post, simply copy the URL in the are for the message and SocialPilot will automatically retrieve any photo or diagram used in the blog post for you to include in your tweet. How cool is that?

    Cons

    If you use social networks a lot, you probably noticed that some socials use many hashtags (e.g. Instagram) and some do not (e.g. Facebook). Unfortunately, if you use SocialPilot to schedule your post, there is no way to tell the system, please remove the hashtags before you post on a social network that does not use hashtags (e.g. Facebook).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    June 2018

    Good customer service!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use! I'm glad i used this tool! Can't think of an easier tool for my social media implementation

    Cons

    I don't have cons! One slight issue (on my hand) solved within 2 hours! I highly recommend this tool !

    This review was submitted organically. No incentive was offered
    Review Source: Capterra

  • Josh from Garden Ridge Church Of Christ

    Number of employees: 11-50 employees

    May 2018

    A nice way of keep tabs on your Social Media Presence

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I started with this company when they were brand new and waited through some of the growing pains for new features to come. This is a great option if looking for a less expensive option than some of its competitors.

    Pros:
    -Schedule posts for your social media accounts
    -Easily work with a team on assigning tasks and getting things posted
    - Ability to have a pool of ready made posts and allow Social Pilot to church what to post according to your schedule
    - Less expensive than some competitors

    Cons

    This being a somewhat newer company to the game, some of there features feel like they are lacking or aren't a well polished as some of its competitors like Hootsuite. It is a little clumsy to try and post something other than text, pictures, or video. And even posting those feels a little clumsy.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Kenneth from Treasure Cove Upscale Consignment

    May 2018

    Has been a great help at expanding our presence on social media

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very easy to repurpose digital assets across all social media platforms. The curated content section is a great benefit. This software saves a lot of valuable time by allowing scheduling of posts.

    Cons

    I don't have anything really bad to say about the software. Instagram can be a little difficult at times but other than that it is well worth the money.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Tim from The Circus School of Atlanta

    May 2018

    Decent social media manager with good functions.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Helped to reduce the time I needed to put towards running social media, allowing me to focus on other projects and hence - saving money!

    Pros

    I got the year long subscription and use this for about 6 months before switching. My Social media manager used it very well to post to all my accounts. I enjoyed a lot of the bulk uploading and scheduling.

    Cons

    IN the end I ended up getting a better deal with another Social media manager that made me swap. If I did not get that better deal I would have stayed with them.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Peter from Costrad

    May 2018

    Simple one stop shop for all digital marketing for a small or medium sized business

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Possibility to add all necessary accounts and with good quotas. Simple to set up and to get started. To connect RSS feeds on subjects that matters were really easy

    Cons

    Price a bit too high for anything or anyone without an income bringing business. Also, the UI was a bit dull and not too inviting

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

  • Miguel from Gestão de Marketing Digital

    Number of employees: 2-10 employees

    April 2018

    A pretty good Social Media tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Excellent inexpensive social media tool.

    Pros

    - You can connect a lot of profiles from different social media accounts.
    - The analytics are really useful
    - quite inexpensive, compared with other similar tools

    Cons

    - no instagram posting
    - in a team, you cannot comment on a post already made, to make exchanges
    - I am having a lot of problems posting in facebook profiles.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: SocialPilot, SocialPilot

    April 2018

    Hi Miguel, Thanks for your wonderful review on SocialPilot. Glad to know you like SocialPilot! We are in communication with the Facebook team about giving us access to Direct Instagram Posting. We need to have the partnership to do that, there's a procedure to follow, so as soon as it's done, we'll get Instagram posting at SocialPilot. About commenting on a Team-members post we'll surely add this to our suggestions list. Also, I see that you are not very much happy with the customer support. Did you face any problem? I would like to amend of what difficulties you faced, please let me know! Best Regards, Jimit

  • Kristyn from Outfox Digital

    March 2018

    Social Pilot is a great social media tool! Easy to use.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Detailed analytics that are insightful and easy to understand. So that's my favorite feature by far!

    Pros

    I've been using Social Pilot for a few weeks now (after using Hootsuite for years), and I gotta say that I'm impressed! What I like most are their ANALYTICS - by far. They save me a lot of time, they're detailed, and the reports are easy for me and my clients to read and understand. Their browser extension tool is also helpful too!

    Cons

    My least favorite thing about Social Pilot is that you're not able to tag businesses/handles when scheduling posts. So I don't schedule posts through them very often. However.... when I contacted their support team, I was notified that they're working on this and plan to have that changed soon! So when that happens, you'll be good to go.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: SocialPilot, SocialPilot

    May 2018

    Hi Kristyn, Thanks for an amazing review on SocialPilot. Really glad to know you find SocialPilot a great tool to use. We are always on the run to make SocialPilot a better tool to use each day, and comments like these gives us a boost to get better each day. About tagging people on Facebook, Kristyn this feature will now not be available on any third party tool, as Facebook has made certain changes in their API policy recently and we unfortunately had to stop working on this feature as we didn't have access anymore. But we are soon going to release some features which will interest you. Best Regards, Jimit

  • Denise from sandstonecastles

    Number of employees: 1 employee

    March 2018

    Great value for money

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    SocialPilot is very straightforward, no frills in sight. It connects to all the major social media platforms and let's you share a post to several profiles/pages while still being able to customise the content for each channel. You can either add content to an automated schedule or you can define the time and day manually. It also makes it easy to post content several times over a longer period of time.

    Cons

    The user interface could be more intuitive, the most often used features are not always easy to get to.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp

  • Ayesha Tabassum from VoltusWave

    March 2018

    Bulk Image scheduling saves a lot of time

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Scheduling is easy, can reuse and re purpose digital assets across all social media sites. Helps improve our social media presence.

    Cons

    Sometimes Linked in scheduling doesn't work , Instagram scheduling gives trouble sometimes, logged in multiple times but had a lot of trouble.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: SocialPilot, SocialPilot

    May 2018

    Hi Ayesha, Thanks for your review on SocialPilot. Excited to know the Bulk Scheduling feature helps you solve your social media needs and saves you a lot of time. Glad to know you find it easy to schedule. And if you are facing issues you can reach out to our support team anytime at support@socialpilot.co and we'll get you a solution asap. Best Regards, Jimit

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