Great for social media monitoring and measuring social sentiment

It helped monitor competitor mentions, my brand's mentions and most importantly it helped gauge how people felt about my brand, whether positive, negative or neutral.

Pros

I originally signed up for mention to measure the social sentiment of one of the brands I managed. My first choice was Hootsuite but the form wasn't loading so I decided to try Mention. Best decision I ever made! After signing up and setting up keywords to measure, alerts and dashboards, I forgot about Mention because it wasn't giving me info on past activity, I got an email from Account Executive at Mention and we scheduled a 15 minutes call to walk me through mention and answer my questions. The call helped me understand how to use mention, It also explained why the social sentiment dashboard wasn't showing much info. Mention doesn't show past data only data from when the account is set up. I liked the email alerts on competitors social media mentions, I wanted to know who was mentioning my competitors and why, and if they were journalists, I could use Hunter and Clearbit to get their emails so I could send them a pitch. I think the pros of Mention are: Good support from the Mention team, simple interface that is easy to use and resources such as webinars to make the most of the software, email alerts on competitors mention on social media, blogs, forums etc. And of course the simple social sentiment dashboard.

Cons

The brand I used Mention on was a small brand with little activity, and most social media interactions were in the past after we ran a campaign. Which didn't help much because Mention only showed data collected after setting up. I wish I could get sentiment from past activity so I can measure how my brand was viewed then and now.

Mention gets all the mentions

Back in the day, we’d monitor news with Google Alerts which was obviously a terrible idea. Mention picks up stuff lightning fast and it’s incredibly affordable if you're on a budget and looking to get in to more serious media monitoring. I can’t recommend Mention enough as a user-friendly, cost-effective, thorough solution. It also offers more advanced options for when your budget or need increases.

Pros

It’s a cost-effective, in-depth monitoring solution.

Cons

I wish more features were available to base plans, even on an a la carte basis.

Metion monitors social media so you don't have to.

Not much that I can't get from others . Over time Mention has lost its luster and is easily replaced by other tools.

Pros

Mention is easy to set up, and provides reporting on what's going on in social media based on what you want it to track.

Cons

Mention is constantly asking me to log in again and validate my accounts with services like LinkedIn. This is troubling as it impacts timely deliver, and is more of an interruption than a benefit. It's like LinkedIn or Facebook don't trust them.

the perfect tool to allow you stay informed on your performance, and stay ahead of looming troubles

Mention has been a really great and effective tool that provided us with the much needed insights we required to help us expand into other complementary sectors and services. By gauging the perception of the general public to related activities and competing products, we have been able to better time our ad campaigns and network engagements to achieve the maximum results possible.

Pros

I guess the best thing about Mention is that it provides the full circle of complementary services needed to completely manage the image and interests of our businesses and projects. By far, one of my most interesting features about setting up alerts is that I can use tags to create alerts within broader alerts. This allows for an effective filtering system that makes our work ten times easier.

Cons

Some elements within the user interface could be decoupled and further simplified to make navigation and learning for new first-time users a little easier.

Great to monitor your brand

Pros

I like a lot the fact you can easily monitor everything about your brand on social medias, web sites, ... And also easily filter out what you don't want (the noise). For example, I'm not interested in the job offers related to my software. Excluding a website or a given term from the alerts is super easy and efficient.

Cons

Nothing really. The website and its mobile version are easy to use. The email I'm getting every day is perfect.