About Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, Facebook, WhatsApp and more.

Omnisend offers a user-friendly drag-and-drop visual composer for emails and email capture features (popups, landing pages) to build your customer base.

Automation features help create robust automation workflows and personalize your message based on customer data, campaign engagement and shopping behavior.

Omnisend offers integration with the majority of ecommerce platforms and other marketing tools.

Services are offered on a monthly subscription basis, and include supp...


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Supported Operating System(s):

Web browser (OS agnostic)

434 Reviews of Omnisend

Average User Ratings

Overall

4.77 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(343)

343

4 stars

(84)

84

3 stars

(6)

6

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 434 results

September 2019

Maryann from Jumia Nigeria

Verified Reviewer

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Excellent email marketing tool

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

August 2019

Diana from Pit Crew Cycles

Company Size: 2-10 employees

Industry: Sporting Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

Is Omnisend right for you?

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Reasons for Choosing Omnisend

the Owner of Omnisend was on Andre Warner podcast and it seemed a right fit.

June 2020

Angela from Daisy Thirteen

Company Size: 1 employee

Industry: Arts and Crafts

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

5.0

June 2020

So easy to use!

I fully admit that I am not using Omnisend to the full extent that I should be. My email campaigns are sporadic at best, but when I go in to create a new email campaign, it's super easy. My email list has grown, and I'm not tearing my hair out in frustration. There are loads of features that I have yet to explore, and I know I'll need to sign up for the paid version in order to do that, but for beginners, I definitely recommend Omnisend over Mailchimp.

Pros

I'm not tech-illiterate, but Mailchimp frustrated me to no end (for years!). When Shopify and Mailchimp broke up, I switched to Omnisend, and learned to use it and send out an email campaign within a couple of hours. It was so easy!

Cons

I started using the free trial, and then just stayed on the free version, so I think that some of the things I set up may not be working properly. It would have been nice to have a breakdown of which features are now turned off, but that is mostly just my own fault for not looking into it.

August 2019

John from Authorio Digital LLC

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

1.0

Functionality

3.0

August 2019

Promising, but still a lot of work to do.

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

April 2020

Jade from The Vegan Afterglow

Company Size: 1 employee

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2020

Best email service for new bloggers!

Amazing! Even the customer service is really good.

Pros

I love how easy it is to use this email service. I used Mailchimp for years, and struggled with the outdated features. There was nothing keeping me loyal to Mailchimp so I looked around for a new email service. I used plenty of email services (mailjet, sendinblue, Mailchimp) out there before I came across Omnisend. Mailchimp sucks - just trying to create 1 email takes forever because it’s so laggy. Mailjet is ridiculously buggy and has no brand customisation which is obviously a major aspect when creating brand loyalty and trust with your subscribers. Omnisend is by far the best. And on their free plan you get 15,000 emails FREE per month, which is a crazy amount for FREE! But the most amazing feature has to be the unlimited subscribers - now this is the biggest benefit, because most email services charge you depending on how many subscribers you have. Which for a blogger SUCKS because it’s almost as if they are punishing you as you get more and more successful!

Cons

Honestly, I’ve been using Omnisend for a few months now and I can’t think of anything I dislike about the service. After using so many crappy email services, I can’t believe I didn’t find Omnisend sooner.