--- title: "Buffer Software Reviews, Demo & Pricing - 2026" description: "Review of Buffer Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/buffer-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / Buffer Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/buffer-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/buffer-profile/alternatives/) # Buffer Review From $6-$12/month Free version Free trial 3 plans Wondering if Buffer is right for your organization? Our Social Media Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Buffer 4.5 [(1486)](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) Pricing Starting at $6.00 usage based per month ### About Buffer Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. It facilitates the planning, execution, and analysis of social media strategies, aiming to improve engagement and follower growth. The platform offers a cohesive and streamlined approach to handling social media content through various tools aimed at optimizing user performance and efficiency. A key feature of Buffer is its ability to schedule posts across various social media platforms. This functionality allows users to plan their posts in advance, setting precise dates and times for publication, thus ensuring a consistent social media presence. The scheduling tool is designed to work seamlessly with major platforms, providing users with the ability to manage their social media content from a single dashboard. In addition to scheduling, Buffer provides analytics that enable users to measure the performance of their social media posts. This feature is vital for understanding the impact of social media campaigns, as it presents detailed insights into user engagement, reach, and overall effectiveness. By analyzing... these metrics, users can refine their strategies to better meet their marketing goals. Buffer also offers a feature for monitoring user engagement. This tool allows users to keep track of interactions with their audience, such as comments and likes, across multiple accounts and platforms. As a result, businesses can strengthen their connections with clients and respond efficiently to feedback, fostering improved communication and customer relationships. Users can connect Buffer with various apps and services that complement their social media strategies. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. This integration capability ensures that Buffer remains a flexible and adaptable solution, catering to the specific needs of different users and organizations. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports. Do you work for Buffer? [Manage this product listing](https://www.g2.com/products/buffer/claim_requests/new?auto=true) Wondering if Buffer is right for your organization? Our Social Media Management Software selection experts can help you in 15 minutes or less. ## Buffer User Interface ## Popular Buffer Alternatives Main Product Buffer 4.5 [(1492)](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.39Value for money - 4.41Customer support - 4.27Functionality Pricing Starting at $6.00 per month Get Price Alternative Product [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/) 4.9 [(970)](https://www.softwareadvice.com/marketing/vista-social-profile/reviews/) Ratings Breakdown - 4.90Ease of use - 4.85Value for money - 4.84Customer support - 4.88Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Publer](https://www.softwareadvice.com/marketing/publer-profile/) 4.8 [(986)](https://www.softwareadvice.com/marketing/publer-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.66Value for money - 4.73Customer support - 4.64Functionality Pricing Starting at $5.00 per month Get Price Alternative Product [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) 4.7 [(5226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.60Value for money - 4.07Customer support - 4.57Functionality Pricing Available upon request Get Price Alternative Product [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) 4.7 [(3492)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.54Value for money - 4.52Customer support - 4.53Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price ## Buffer Pros and Cons We analyzed 1,486 verified reviews for Buffer to find out what actual users really think. Select to learn more Intuitive And Simple Interface Buffer is designed for straightforward use, with a clean, user-friendly interface that makes navigation easy for both beginners and experienced users. Quick setup, helpful tutorials, and mobile access ensure you can manage posts without a steep learning curve. Centralized Social Media Control Buffer brings all your social media accounts together, letting you schedule, publish, and analyze posts from one dashboard. You can manage multiple profiles, automate content, and track engagement, making it easier to maintain a consistent brand presence and streamline your workflow. Flexible Post Scheduling Tools With Buffer, you can plan and schedule posts across different platforms in advance, view your content calendar, and edit scheduled posts easily. The platform supports bulk scheduling, recurring times, and calendar views, helping you save time and stay organized. Account Connection Challenges Buffer frequently disconnects linked social accounts, requiring manual reconnection and reauthorization. Users report difficulties with logging in, switching accounts, and linking Instagram or LinkedIn, which can disrupt workflow and add extra steps to daily management. Posting Errors And Limitations Users often face issues with posts failing to publish, glitches, and restrictions on editing or deleting posts after scheduling. Instagram auto-posting is limited, and branded links or post limits can be frustrating, especially when managing multiple platforms. Cost And Plan Limitations Buffer's pricing can be high for small businesses or teams, with advanced features and analytics locked behind expensive plans. Free and lower-tier options are restrictive, and the pricing structure can be confusing, making it harder to justify for budget-conscious users. ## Buffer Pricing and Plans Buffer has three plans. Free is free. Essentials is $6.00/mo billed monthly. Team is $12.00/mo billed monthly. Free versionFree trial Free $0.00 Free forever Free plan includes: - Planning & publishing tools - Landing page builder - AI Assistant Essentials $6.00 usage based, per month Essentials plan includes: - Engagement tools - Analytic reports Team $12.00 usage based, per month Team plan includes: - Unlimited team members & clients - Draft collaboration tools Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Buffer pricing compare to alternatives? Buffer's starting price is $6.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Buffer4.5[(1,486)](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) | $6.00 /mo | Available | Available | 4.4 | | [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/)4.9[(970)](https://www.softwareadvice.com/marketing/vista-social-profile/reviews/) | $79.00 /mo | Available | Available | 4.9 | | [Publer](https://www.softwareadvice.com/marketing/publer-profile/)4.8[(986)](https://www.softwareadvice.com/marketing/publer-profile/reviews/) | $5.00 /mo | Available | Available | 4.7 | | [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/)4.7[(5,226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/) | Free | Not available | Available | 4.6 | | [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)4.7[(3,492)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) | $15.00 /mo | Available | Available | 4.5 | Buffer4.5[(1,486)](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) * * * Starting price $6.00 /mo Free trial Available Free version Available Value For Money 4.4 - [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/)4.9[(970)](https://www.softwareadvice.com/marketing/vista-social-profile/reviews/) * * * Starting price $79.00 /mo Free trial Available Free version Available Value For Money 4.9 - [Publer](https://www.softwareadvice.com/marketing/publer-profile/)4.8[(986)](https://www.softwareadvice.com/marketing/publer-profile/reviews/) * * * Starting price $5.00 /mo Free trial Available Free version Available Value For Money 4.7 - [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/)4.7[(5,226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/) * * * Starting price Free Free trial Not available Free version Available Value For Money 4.6 - [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)4.7[(3,492)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) * * * Starting price $15.00 /mo Free trial Available Free version Available Value For Money 4.5 ## Buffer Features - Popular features found in Social Media Management Alerts/Notifications Automated Publishing Brand Tracking Campaign Management Collaboration Tools Customer Engagement Engagement Tracking Multi-Account Management Post Scheduling Social Media Integration - More features of Buffer API Automated Scheduling Calendar Management Content Library Content Management Data Import/Export Data Visualization @mentions Multi-Channel Campaigns Performance Metrics Reporting/Analytics Reporting & Statistics Social Media Monitoring Social Promotion Tagging Third-Party Integrations ## Buffer Integrations Instagram Integration rated 4.5 from 42 reviews Twitter/X Integration rated 4.8 from 29 reviews Meta for Business Integration rated 4.7 from 21 reviews LinkedIn for Business Integration rated 4.4 from 15 reviews Mention Integration rated undefined from -1 review Wufoo Integration rated undefined from -1 review See all 30 integrations ## Buffer User Reviews ## Buffer customer ratings - Overall rating: 4.5/5 - Total reviews: 1,486 ### Rating distribution - 5 stars: 890 reviews (60%) - 4 stars: 480 reviews (32%) - 3 stars: 100 reviews (7%) - 2 stars: 11 reviews (1%) - 1 star: 5 reviews (0%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.4/5 - Customer support: 4.4/5 - Functionality: 4.3/5 --- ### Does what it claims to do but not much else - Overall rating: 4/5 - Reviewer: Pupp R. - Industry: Events Services - Company size: 2-10 employees - Product usage: less than 1 year · monthly - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Buffer does what it says it will do but if you’re looking for something very sophisticated you might want to look elsewhere. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It helps for getting organised, especially if you’re posting to multiple accounts. The scheduling is useful and the free version has enough features to make it suitable for most who are using to manage their own small business posting needs. #### Cons It can be a bit fiddly to use with certain platforms, LinkedIn for example I found there were some things I still had to do manually every time. I also found it to be a bit buggy when trying to integrate it with the various social media accounts. --- ### Buffer Is My Preferred Social Media Management Tool - Overall rating: 5/5 - Reviewer: Kelly S. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Good experience. Buffer is my preferred social media scheduler. Whenever I get another client and they want me to recommend a scheduler I always say Buffer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I schedule posts for my clients and podcast with ease. I can schedule to every social media platform. You can reply to followers within the app. #### Cons The problems with posts going through have been happening every week. I do like that you can have 3 platforms for free but each additional platform is 5 dollars and that can add up if you're managing many accounts. --- ### How can you be everywhere all at once in social media circles? - Overall rating: 4/5 - Reviewer: Chris L. - Industry: Publishing - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast. #### Cons The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend. --- ### Social Media Manager - Overall rating: 3/5 - Reviewed: November 2026 - Industry: Publishing - Company size: 2-10 employees The reviewer finds Buffer to be a straightforward tool for scheduling social media posts, which helps in organizing content efficiently. They noted that while it is user-friendly, it could benefit from more robust reporting and analytics capabilities. Full review available after login on Software Advice --- ### Buffer is a great tool with a Minor Limitation - Overall rating: 5/5 - Reviewer: Betty O. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered Using Buffer has been a transformative experience for managing my social media presence. The platform offers a seamless and efficient way to schedule and post content across various social media channels, including Twitter, Facebook, LinkedIn, and Instagram. Its intuitive interface and robust features have significantly streamlined my workflow, allowing me to focus more on creating engaging content rather than managing the logistics of posting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The AI assistance for making the post content better which is one of the most important reason. #### Cons The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text. Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns --- ### Buffer is worth the money - Overall rating: 5/5 - Reviewer: Ebonie C. - Industry: Consumer Services - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics. #### Cons The interface is pretty dull but simple. --- ### Solid social media management platform with reasonable price. - Overall rating: 4/5 - Reviewer: James R. - Industry: Financial Services - Company size: Self-Employed - Product usage: 3-5 years · weekly - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good platform for solid social media connections and publishing features. It would be nice if the interactive features were included for the base price. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros I like their logo and their multi platform functionality. #### Cons I dislike having to pay more for the interactive inbound connectivity. --- ### Redesigned our information presentation - Overall rating: 5/5 - Reviewer: Sharem S. - Industry: Writing and Editing - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have a wonderful experience with Buffer. To be honest I am still using it and I am loving it. I am so glad that I discover this software. Setting the standard of skills and management in social media. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like the most about Buffer is the Scheduling of your content. It gives you more time to do other task once you are done scheduling them. It is easy to setup and navigate and hassle free. #### Cons I don't see any problem of using Buffer. I feel light after scheduling my content to buffer. I never encounter any missing post of my content. --- ### One of the best social media management platforms with a high price for teams - Overall rating: 5/5 - Reviewer: Darien C. - Industry: Religious Institutions - Company size: 2-10 employees - Product usage: 1-3 years · a few times a year - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas. #### Cons I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels. --- ### Best low price multi platform social media publishing service - Overall rating: 5/5 - Reviewer: Jeb B. - Industry: Publishing - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered Overall I've had a good experience. Besides the set up, sometimes I have a hard time publishing because one of the social media services doesn't like the shape of the picture I'm trying to put out. I have to resize it a few times. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I've been using Buffer on and off for many years now but regularly for over 6 months. It's been an interesting ride. I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter. The scheduling is the next most important thing to me and it has worked well. #### Cons For starters I had a heck of a time connecting Instagram and Facebook to Buffer. I had to jump through a bunch of hoops and didn't enjoy wasting hours of my time. To be clear, I don't think it is Buffers fault. I'm pretty sure Meta makes Buffer do all this. It doesn't matter though, I had to work hard to get it all set up. --- Showing 1 - 10 of 1486 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/buffer-profile/reviews/) ## Buffer Popular Comparisons [Vista Social vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/vista-social/)[Publer vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/publer/)[Instagram vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/instagram/)[Zoho Social vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/zoho-social/)[Hootsuite vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/hootsuite/)[SmarterQueue vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/smarterqueue/)[Sprout Social vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/sprout-social/)[Constant Contact vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/constant-contact/)[SocialPilot vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/socialpilot/)[monday AI Work Platform vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/monday-com/)[Loomly vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/loomly/)[Cloud Campaign vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/cloud-campaign/)[Thryv vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/thryv/)[Post Planner vs Buffer](https://www.softwareadvice.com/marketing/buffer-profile/vs/post-planner/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/buffer-profile/alternatives/) ## Other Top Recommended Social Media Management Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6262) Recently recommended **4** times [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6134) Recently recommended **0** times [Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/) **4.4** (5865) Recently recommended **0** times [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) **4.7** (5226) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Buffer with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice