Buffer

RATING:

4.5

(1458)

About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.

Buffer Pricing

Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

Starting price: 

$6.00 per month

Free trial: 

Available

Free version: 

Available

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Buffer Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Buffer

1 - 5 of 1,429 Reviews

Elizabeth

201 - 500 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2021

Easy to use and essential for my business

User Profile

Guy

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed September 2023

Great for scheduling all your social posts

PROS

Setting up different social channels and scheduling posts is super easy with Buffer, it saves time, and keeps your business social feeds up to date

CONS

Tricky to set-up multiple pages on the same social channels

Reasons for switching to Buffer

Price

Davide

Newspapers, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed November 2023

Reliable and powerful

Been using it for years and never looked around for alternatives. I think this sums up my experience pretty well, although my needs are pretty basic

PROS

Buffer has been easy to set up and to learn to operate, it covered all my basic needs for years and never had me looking around for alternatives. It’s always been reliable (which is the most important thing in my opinion) and never felt overwhelming or confusing despite having a real lot of capabilities

CONS

The web interface could be perfectioned a bit maybe, but it’s just a minor complaint. The mobile app is very good though!

Reason for choosing Buffer

Easier, cheaper and more scalable for my prospective needs

User Profile

Jason

Verified reviewer

Design, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed April 2021

Buffer is a bare-bones alternative to it's competitors

Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

PROS

Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

CONS

The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

Reason for choosing Buffer

Price was the determining factor

Reasons for switching to Buffer

The price point was remarkably lower than Hootsuite.

Priya

Information Technology and Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed October 2023

It is a basic but essential tool for social network programming

We utilize Buffer to coordinate our company's presence across numerous social media platforms. We can upload all of our content by using it to schedule the publication calendar. Content is reviewed and approved by the user's permission level. Using Buffer, we can see at a glance whether or not we have scheduled too much or too little material across all of our social media channels. I have used Buffer for about three years, and it has helped me a lot in my work; also, its cost could be a lot higher, and being a very intuitive tool, it represents a good investment. It is very suitable for anyone, whether a professional or a beginner; it works very well for small, medium, or large companies; it is ideal for people who want to edit an image for a publication on social networks.

PROS

It's a fantastic platform for social media management with many helpful features (including adding text to images before posting them on social media) and helpful customer service (including the possibility to schedule posts in advance across multiple channels). It has a straightforward design that makes it easy to get up and running. And let's remember its review system, enabling us to check articles for coherence well before publication.

CONS

Fixing the problems you have when you try to contact users and when users try to respond would be a big step in the right direction.