About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports. ...

Buffer Pricing

Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Available

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Buffer User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 1,132 reviews

User Profile

Darien

Verified reviewer

Company size: 2-10 employees

Industry: Religious Institutions

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Functionality

out of 5

January 2020

One of the best social media management platforms with a high price for teams

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Reasons for switching to Buffer

Later's Instagram auto-post feature started to fail, with scheduled posts failing to post & Later refusing to notify us.

User Profile

Elizabeth

Verified reviewer

Company size: 1 employee

Industry: Online Media

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Functionality

out of 5

February 2021

Easy to use and essential for my business

Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like how easy it is to link all my different social media accounts and schedule my posts ahead of time. It also makes it really easy to post to all my social media accounts at once. I like the browser extension that allows me to buffer an image, website, or page on the fly. I also use their app on my smartphone. It gives me all the tools I need for only about $8 per month. I also like that it offers analytics and tracking information on my posts. You can also republish an old post. Another feature I love is the ability to see all your post comments and comment back from Buffer.

Pros

The ability to link to all different social media accounts. The extension for the web browser is amazing and easy to use. The app for the smartphone is also very easy to use. The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly. You can track the engagement and analytics of your posts. You can actually comment and engage on your posts from the website or app! It's very inexpensive.

Cons

Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.

Reasons for choosing Buffer

I started out with the free version of Buffer and liked it, so I ended up upgrading to the paid version. It's also much cheaper than Hootsuite.

User Profile

Kevin

Verified reviewer

Company size: 11-50 employees

Industry: Media Production

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

September 2021

Social Media Built for Busy People

Overall experience is really great I found myself using more of a batching method and help retrain my mind and how to use social media for my business I found myself wanting to have more and so trying different software and making it so I can save time for the day is what I wanted to do and the software really helped.

Pros

As a business owner, I find myself wanting to use social media to promote my content. But having the time to do so is very time consuming. So here comes this software with an easy and alternative way to post on social media without having to take so much time and being able to what I like to call batch posting. This is the ability to post when you want and schedule those posts but you can drop all these posts beforehand and schedule them out instead of having to do them at the time you wanted to post. This is a huge game changer and makes it really easy to post on social media and still be active.

Cons

I find myself hitting a barrier once again with these types of software. A lot like hootsuite there's a limitation on what you can do for the free account. I'm finding myself also wanting to post on Instagram for carousels and it doesn't quite work right and it makes it more inconvenient than just posting on my own. And at that point I find myself wanting just to use the original method.

Reasons for choosing Buffer

I wanted to try buffer, because it offered a different type of software limit compared to Hootsuite.

Reasons for switching to Buffer

The software is more specific for posting and scheduling whereas I could schedule what I wanted to post but not actually post it in air table.

Jason

Verified reviewer

Company size: 2-10 employees

Industry: Design

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
2

Functionality

out of 5

April 2021

Buffer is a bare-bones alternative to it's competitors

Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

Pros

Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

Cons

The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

Reasons for choosing Buffer

Price was the determining factor

Reasons for switching to Buffer

The price point was remarkably lower than Hootsuite.

User Profile

Fabiola

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2021

Great software for organizing social media strategy

It has been great. One of the greatest apps to save time monthly when it comes to content marketing

Pros

I like the way it connects all my networks in just one place. Keeping organized my content schedule and save me time every month

Cons

What i don’t like is that is falls short regarding Twitter as it doesn’t allow me to post polls or other advanced Twitter features

Reasons for choosing Buffer

Because it fulfills every need i have even though i think it can be improved

Reasons for switching to Buffer

To try a new platform that a friend recommended

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