Buffer Software

Buffer Software

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About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports. ...

Buffer Pricing

Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch (hello@buffer.com) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Available

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Buffer User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 1,246 reviews

Elizabeth

Company size: 201 - 500 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

April 2021

Easy to use and essential for my business

User Profile

Frédéric

Verified reviewer

Company size: 5,001-10,000 employees

Industry: Civil Engineering

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Value for money

out of 5
4

Functionality

out of 5

September 2022

Powerful and esay to use

Pros

I really apreciate the ease to implement, train and use. You can publish your first scheduled post in less dans 10 minutes. This tool make easy to convince your team using it.

Cons

Often you need to re-connect your linkedin approval.

Reasons for choosing Buffer

Quite the same tool in free plan. Interface was a bit more inspiring.

Anonymous

Company size: 5,001-10,000 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Functionality

out of 5

August 2022

Affordable and Well-integrated Post Scheduling Tool

Pros

I primarily use Buffer as a social media post scheduler. It has the features I require (broad social media integration, post-scheduling, campaign management) in an easy to use package. My small publishing business has three separate social media channels (on Facebook, Instagram, and Twitter). Without an all-in-one solution like Buffer, I wouldn't be able to maintain engagement with followers to the degree I am. Thanks to post scheduling, I can queue up a number of posts (and customize days, times, etc. when they will appear on each platform) and then focus on engaging with commentors rather than simply drafting posts. What's more, Buffer offers a generous free plan that allows users to manage a limited number of posts on up to three channels. Given the volume of my social media output, this is perfectly tailored to my need. If I would ever need to increase the amount or pace of my posts, given the scheduling and campaign-management features Buffer has demonstrated, I would be happy to pay the subscription fee.

Cons

Given the low cost option (i.e. free) and the functionality I receive with post-scheduling, there is little to complain about with Buffer. I had previously used a different post-scheduler that dropped all support for free plans. While I understand the business demands that drive such decisions, I appreciate the fact that Buffer has maintained this as an option. As a result, I make six posts across three channels every week and have consistently grown my followers (and thus enhanced my reach).

Reasons for choosing Buffer

Buffer offers a free plan, whereas competitor post-scheduling tools did not.

Reasons for switching to Buffer

Hootsuite no longer offered a free plan that met my needs, whereas Buffer did.

Tracy

Company size: 2-10 employees

Industry: Design

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
1

Value for money

out of 5
2

Customer support

out of 5
1

Functionality

out of 5

August 2022

The first content scheduler I used

Buffer was a great tool to start learning how to plan and schedule content to social media ahead of time. Its very easy to use and even my not so tech savvy clients managed to use it and enjoy using it.

Pros

At the time f using Buffer – there weren’t many social media content schedulers on the market. Buffer was inexpensive and easy to use. It was easy to integrate Buffer with Facebook and Instagram and Twitter. The most impactful feature was how easy it was to use and that you could schedule multiple posts to go out automatically which is a huge time saver.

Cons

Buffer was extremely glitchy. There were periods of time that it would not post the content and you wouldn’t know unless you checked. Once this had happened a few times I started to not trust it anymore. As I publish a lot of content at once for multiple businesses it was no longer sustainable to keep checking if posts were going out or not.

Reasons for switching to Buffer

Hootsuite was too expensive

Elle

Company size: 2-10 employees

Industry: Leisure, Travel & Tourism

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

June 2022

A great intro for beginners

It's perfect for anyone running one or two social media accounts

Pros

Buffer is ideal for those that are new to automating Social media posts. It's super simple

Cons

I wish it was lower in price for those of us who run several accounts at once.

Reasons for choosing Buffer

For scheduling tweets

Reasons for switching to Buffer

Interface on desktop not as smooth as I'd like

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