About ConvertKit

ConvertKit is a cloud-based solution that enables businesses to streamline processes related to email marketing, online forms, landing pages, customer engagement and more. Professionals can utilize the platform to sort customers based on various tags and segments, send targeted content and analyze interaction rates on a centralized dashboard.

ConvertKit allows businesses to create online pop-up and slide-in forms to collect customers’ information. It lets users design customizable landing pages to improve subscriber rates and analyze website traffic through integration with Google Analytics. Additionally, the email designer module helps professionals compose marketing emails by selecting specific fonts, links, theme colors, alignment, headers and conten...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

117 Reviews of ConvertKit

Average User Ratings

Overall

4.67 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(90)

90

4 stars

(19)

19

3 stars

(5)

5

2 stars

(2)

2

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 117 results

November 2020

Amber Rose from Climb Out of The Cubicle

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

Best Email Marketing Software

ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

Pros

My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.

Cons

Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

Reasons for Switching to ConvertKit

I switched to ConvertKit for the tagging feature. That was the selling point.

October 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

October 2020

Great email marketing platform if you are NOT a beginner.

I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

Pros

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Reasons for Switching to ConvertKit

I was trying out different email marketing platforms to decide which one would be best for my business coaching.

July 2020

Leigh from Norwich Guitar Academy

Company Size: 2-10 employees

Industry: E-Learning

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

July 2020

I don't know why people recommend this software - their generous affiliates program perhaps?

I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit! It's cheap compared to what's out there, but there is a reason for this. I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been.

Pros

It's easy to write emails and develop an email funnel.

Cons

the implimentation is dire, it's like a beta release all the time. the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work. Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem. this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands. I then had a list of 5 questions, I recieved a response for one of them by [SENSITIVE CONTENT HIDDEN] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!) He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists' I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good. Their customer service is diabolical and their software is sub par.

September 2020

Marie from Dangerously Good Stories

Verified Reviewer

Company Size: 1 employee

Industry: Writing and Editing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2020

I have two ConvertKit accounts, because they work so well!

Most likely, I'll stick with ConvertKit for the long haul. They've got enough features to cover my basic needs - considering it's only myself and maybe a VA here and there, even if I had more bells and whistles, it's likely I wouldn't have the bandwidth to take advantage of them. So, ConvertKit has fit my needs perfectly and their customer service is exceptional!

Pros

I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.

Cons

A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.

Reasons for Choosing ConvertKit

The price to get started with Infusionsoft was ridiculous.

Reasons for Switching to ConvertKit

The tagging and automation features that ConvertKit has compared to what Mailchimp had (back in 2016 anyway) was a must-have.

September 2020

Ben from HomeWorkingClub.com

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2020

A real step up from our last email marketing solution

I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.

Pros

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve. The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Cons

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Reasons for Switching to ConvertKit

I'd been perfectly happy with Aweber, but then I did an email product launch and all of the emails went out out of sequence. Aweber were hugely apologetic but then failed to come back to me with any response as to why it happened, despite ensuring me developers were working on the problem.