# Best Social CRM Tools Software - 2026 Reviews & Pricing

> Find the best Social CRM Software for your organization. Compare top Social CRM Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/crm/social-crm-comparison

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Social CRM Tools Software

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# Best Social CRM Tools Software of 2026

Updated June 10, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

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71 results

### Compare Products

Showing 1 - 25 of 71 products

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**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

**4.4**

([18785 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/))

**123**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+35 more

+34 more

+33 more

Salesforce Sales Cloud's Best Rated Features

4.88AI/Machine Learning

See All

Salesforce Sales Cloud's Worst Rated Features

3.71For AEC Industry

See All

[Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell mo...[Read more about Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

**4.2**

([526 reviews](https://www.softwareadvice.com/crm/thryv-profile/reviews/))

**47**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+56 more

+55 more

+54 more

Thryv's Best Rated Features

4.94Booking Management

See All

Thryv's Worst Rated Features

3.0Landing Pages/Web Forms

See All

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing aut...[Read more about Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

**4.3**

([6977 reviews](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/))

**29**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+68 more

+67 more

+66 more

Zoho CRM's Best Rated Features

4.93Real-Time Notifications

See All

Zoho CRM's Worst Rated Features

3.0Social Marketing

See All

[Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/)

Zendesk is a cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge b...[Read more about Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/)

**4.4**

([4080 reviews](https://www.softwareadvice.com/product/26892-Zendesk/reviews/))

**9**

recommendations

Free trial

Free version

Integrations

Integrations

Slack

Trello

+205 more

+204 more

+203 more

Zendesk Suite's Best Rated Features

4.76Customer History

See All

Zendesk Suite's Worst Rated Features

3.71Contract/License Management

See All

[LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

LiveAgent is a multichannel help desk solution with advanced AI features, live chat, ticketing, and call center capabilities. St...[Read more about LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

**4.7**

([1787 reviews](https://www.softwareadvice.com/crm/liveagent-profile/reviews/))

Free trial

Free version

Integrations

Integrations

PayPal

Slack

+105 more

+104 more

+103 more

LiveAgent's Best Rated Features

5.0Routing

See All

LiveAgent's Worst Rated Features

3.75Mobile App

See All

[Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/)

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets ...[Read more about Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/)

**4.5**

([3055 reviews](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+84 more

+83 more

+82 more

Pipedrive's Best Rated Features

4.85Activity Tracking

See All

Pipedrive's Worst Rated Features

3.10Quotes/Estimates

See All

[Re:amaze](https://www.softwareadvice.com/service-desk/reamaze-profile/)

Reamaze is a cloud-based help desk and customer messaging solution that helps businesses support, engage and convert customers u...[Read more about Re:amaze](https://www.softwareadvice.com/service-desk/reamaze-profile/)

**4.8**

([53 reviews](https://www.softwareadvice.com/service-desk/reamaze-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Mailchimp

+15 more

+14 more

+13 more

[Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/)

Freshsales is a salesforce automation solution that enables businesses of all sizes to streamline lead management, client intera...[Read more about Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/)

**4.5**

([621 reviews](https://www.softwareadvice.com/product/113796-Freshsales/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Trello

+19 more

+18 more

+17 more

Freshsales's Best Rated Features

4.67Pipeline Management

See All

Freshsales's Worst Rated Features

3.14Mobile Access

See All

[Kommo](https://www.softwareadvice.com/crm/amocrm-profile/)

Kommo is a multifunctional CRM that excels at taking the conversation with your customers to the next level. With messengers, th...[Read more about Kommo](https://www.softwareadvice.com/crm/amocrm-profile/)

**4.4**

([210 reviews](https://www.softwareadvice.com/crm/amocrm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Dropbox Business

+26 more

+25 more

+24 more

Kommo's Best Rated Features

4.75Pipeline Management

See All

Kommo's Worst Rated Features

3.73Email Marketing

See All

[Highrise](https://www.softwareadvice.com/crm/highrise-profile/)

Highrise is a CRM solution for small businesses with contact and task management functionality. The software allows users to tra...[Read more about Highrise](https://www.softwareadvice.com/crm/highrise-profile/)

**4.5**

([130 reviews](https://www.softwareadvice.com/crm/highrise-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Mailchimp

FreshBooks

+41 more

+40 more

+39 more

[Shape](https://www.softwareadvice.com/product/49041-SetShape/)

Shape's cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources,...[Read more about Shape](https://www.softwareadvice.com/product/49041-SetShape/)

**4.7**

([44 reviews](https://www.softwareadvice.com/product/49041-SetShape/reviews/))

Free trial

Free version

Integrations

Integrations

Mailchimp

Google Workspace

+8 more

+7 more

+6 more

Shape's Best Rated Features

5.0Reporting/Analytics

See All

Shape's Worst Rated Features

4.33Segmentation

See All

[Khoros Care](https://www.softwareadvice.com/crm/khoros-care-profile/)

Khoros Care is a social media marketing solution that helps businesses streamline client interactions across various communicati...[Read more about Khoros Care](https://www.softwareadvice.com/crm/khoros-care-profile/)

**4.8**

([8 reviews](https://www.softwareadvice.com/crm/khoros-care-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Twitter/X

+3 more

+2 more

+1 more

[Saleoid](https://www.softwareadvice.com/form-builder/equp-profile/)

Saleoid was built to bridge a gap we kept seeing in the market. Most teams are forced to choose between a lightweight CRM that c...[Read more about Saleoid](https://www.softwareadvice.com/form-builder/equp-profile/)

**4.6**

([10 reviews](https://www.softwareadvice.com/form-builder/equp-profile/#reviews))

Free trial

Free version

Integrations

Integrations

PayPal

Gmail

+18 more

+17 more

+16 more

Saleoid's Best Rated Features

4.83Email Campaign Management

See All

Saleoid's Worst Rated Features

4.83Email Campaign Management

See All

[CRMNEXT](https://www.softwareadvice.com/crm/crmnext-profile/)

CRMNEXT is a cloud-based customer relationship management (CRM) solution that helps businesses manage customer-related processes...[Read more about CRMNEXT](https://www.softwareadvice.com/crm/crmnext-profile/)

**4.5**

([2 reviews](https://www.softwareadvice.com/crm/crmnext-profile/#reviews))

Free trial

Free version

[SalesSeek](https://www.softwareadvice.com/crm/salesseek-profile/)

SalesSeek is a cloud-based customer relationship management (CRM) solution suitable for small, midsize and large enterprises. Pr...[Read more about SalesSeek](https://www.softwareadvice.com/crm/salesseek-profile/)

**4.4**

([35 reviews](https://www.softwareadvice.com/crm/salesseek-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Mailchimp

+14 more

+13 more

+12 more

[Simplify360](https://www.softwareadvice.com/crm/simplify360-profile/)

Simplify360 is an AI-powered customer service platform that allows users to deliver great customer support across all their mode...[Read more about Simplify360](https://www.softwareadvice.com/crm/simplify360-profile/)

**4.4**

([15 reviews](https://www.softwareadvice.com/crm/simplify360-profile/reviews/))

Free trial

Free version

[Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/)

Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experie...[Read more about Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/)

**4.3**

([91 reviews](https://www.softwareadvice.com/customer-support/sprinklr-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Mailchimp

+42 more

+41 more

+40 more

Sprinklr's Best Rated Features

4.80Social Media Integration

See All

Sprinklr's Worst Rated Features

3.67Contact Management

See All

[Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/)

Nimble is your AI-driven CRM for smarter email marketing, engagement, and business growth. We help small businesses, entreprene...[Read more about Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/)

**4.4**

([1868 reviews](https://www.softwareadvice.com/help-desk/nimble-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Dropbox Business

Mailchimp

+68 more

+67 more

+66 more

Nimble's Best Rated Features

5.0Reminders

See All

Nimble's Worst Rated Features

3.81Forecasting

See All

[Infor CRM](https://www.softwareadvice.com/product/4874-Infor-CRM/)

Formerly Saleslogix, Infor CRM offers a flexible customer relationship management (CRM) system for managing relationships, infor...[Read more about Infor CRM](https://www.softwareadvice.com/product/4874-Infor-CRM/)

**3.7**

([25 reviews](https://www.softwareadvice.com/product/4874-Infor-CRM/#reviews))

Free trial

Free version

[Sage CRM](https://www.softwareadvice.com/crm/sagecrm-profile/)

Sage CRM is a cloud-based customer relationship management (CRM) solution tailored specifically for small and midsize businesses...[Read more about Sage CRM](https://www.softwareadvice.com/crm/sagecrm-profile/)

**3.6**

([73 reviews](https://www.softwareadvice.com/crm/sagecrm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Mailchimp

Microsoft Outlook

+2 more

+1 more

+0 more

Sage CRM's Best Rated Features

4.14Collaboration Tools

See All

Sage CRM's Worst Rated Features

4.14Collaboration Tools

See All

[Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/)

Bitrix24 is an online workspace platform designed to help businesses manage teams, sales, projects, and client relationships in ...[Read more about Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/)

**4.2**

([993 reviews](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

Google Drive

+72 more

+71 more

+70 more

Bitrix24's Best Rated Features

4.88Client Database

See All

Bitrix24's Worst Rated Features

3.41Activity Dashboard

See All

[Insightly](https://www.softwareadvice.com/product/2667-Insightly/)

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as the...[Read more about Insightly](https://www.softwareadvice.com/product/2667-Insightly/)

**4.0**

([654 reviews](https://www.softwareadvice.com/product/2667-Insightly/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+113 more

+112 more

+111 more

Insightly's Best Rated Features

4.86Task Editing

See All

Insightly's Worst Rated Features

2.67Collaboration Tools

See All

[SugarCRM](https://www.softwareadvice.com/crm/sugarcrm-profile/)

SugarCRM is a Customer Relationship Management (CRM) platform, expertly crafted to enhance interactions with prospects and custo...[Read more about SugarCRM](https://www.softwareadvice.com/crm/sugarcrm-profile/)

**3.8**

([413 reviews](https://www.softwareadvice.com/crm/sugarcrm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Dropbox Business

+44 more

+43 more

+42 more

SugarCRM's Best Rated Features

4.50Lead Capture

See All

SugarCRM's Worst Rated Features

3.43Data Import/Export

See All

[SeoToaster CRM](https://www.softwareadvice.com/crm/seatoastercrm-profile/)

SeoToaster CRM is designed for website-centric small to medium-sized businesses. It provides features for managing contacts, tra...[Read more about SeoToaster CRM](https://www.softwareadvice.com/crm/seatoastercrm-profile/)

No reviews yet

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Mailchimp

+5 more

+4 more

+3 more

[Linked Helper 2](https://www.softwareadvice.com/marketing/linked-helper-2-profile/)

Linked Helper 2 is the safest LinkedIn automation solution with a built-in CRM system. It is a standalone application that can b...[Read more about Linked Helper 2](https://www.softwareadvice.com/marketing/linked-helper-2-profile/)

**4.9**

([260 reviews](https://www.softwareadvice.com/marketing/linked-helper-2-profile/reviews/))

Free trial

Free version

Integrations

Integrations

HubSpot CRM

Pipedrive

+5 more

+4 more

+3 more

Linked Helper 2's Best Rated Features

5.0Conversion Tracking

See All

Linked Helper 2's Worst Rated Features

4.25Chat/Messaging

See All

1

[2](https://www.softwareadvice.com/crm/social-crm-comparison/?page=2)[3](https://www.softwareadvice.com/crm/social-crm-comparison/?page=3)

## Popular Comparisons

[

Zoho CRM vs Salesforce Sales Cloud

](https://www.softwareadvice.com/compare/2764-Salesforce/vs/392464-zoho-crm/)[

LiveAgent vs Zendesk Suite

](https://www.softwareadvice.com/compare/26892-Zendesk/vs/109980-liveagent/)[

Sprout Social vs Hootsuite

](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprout-social/)[

EngageBay CRM vs Pipedrive

](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[

Linked Helper 2 vs Dripify

](https://www.softwareadvice.com/crm/dripify-profile/vs/linked-helper-2/)

## Your Guide to Top Social CRM Tools Software, May 2022

Software Advice uses reviews from real software users to highlight the top-rated Social CRM Tools products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)
-   [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)
-   [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/)
-   [Thryv](https://www.softwareadvice.com/crm/thryv-profile/)
-   [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/)
-   [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/)
-   [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)
-   [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/)
-   [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)
-   [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)
-   Falcon.io
-   [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

## Send me a copy of this list to my inbox

### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you.

Social media provides businesses with an unprecedented level of access to their customers. And with Facebook, Twitter, LinkedIn and others only growing in popularity, most businesses now recognize the value of engaging people through these platforms. This may involve prospecting (using paid ads or relevant content to attract new customers or business partners), recruiting new employees, announcing new products or sales or responding to customer satisfaction issues in a public forum.

But a trend that’s even more new is integration between these platforms and customer relationship management (CRM). As critical as CRM is to a company’s sales and customer service experience, businesses that fail to integrate this with their social media marketing will soon find themselves behind the curve.

This guide is designed to help buyers in the very new market of social CRM software identify the capabilities they’ll need and make the right decision. Here’s what we’ll cover:

[What Is Social CRM Software?](#WhatIsSocialCRMSoftware)

[What Type of Buyer Are You?](#WhatTypeofBuyerAreYou)

[Market Trends to Understand](#MarketTrendstoUnderstand)

## What Is Social CRM Software?

Social CRM involves the integration between [customer relationship management software](https://www.softwareadvice.com/crm/) and social media tools like Facebook, Twitter, LinkedIn or others. At the heart of it is an ability to manage the large number and range of interactions for which a business might want to use social media. To that end, features often include:

[Social media monitoring](https://www.softwareadvice.com/social-media-monitoring/)

There are a number of programs that scour the Web or particular social media platforms to find instances of your brand name being mentioned or references to problems that your product solves. Depending on your strategy and the other capabilities of the social analytics software you choose, this could be delivered to you with custom analytics (that, for example, mine for customer sentiment rather than social interaction) or be distributed in a way that allows you to respond appropriately.

**Social media platforms and** [communities](https://www.softwareadvice.com/community/)

Social media community functionality helps businesses build and develop their strategy on social media platforms, cultivate followers, and maintain memberships. The tools found in social CRM software automate administrative processes and provide businesses with actionable data on metrics and trends such as site activity and user engagement.

**Automated responses**

Some solutions provide a way to respond automatically to social media cues, allowing you to retweet messages or provide stock responses to commonly asked questions with a minimum of personnel time.

**Internal collaboration**

For companies with multiple people responding to messages, the system needs to be able to route messages to the appropriate person within the organization, and/or to open and close customer service issues that come through this channel.

**Marketing integration**

The ability to organize new followers into demographics allows for much more efficient sales and marketing tactics. This application category would also include the ability to monitor sharing/subscription statistics on emails and blogs.

**Contact management**

If your strategy requires translating followers into contactable leads, integration with other contact management tools will be a vital part of your social solution.

The benefits of social media CRM should be obvious: it allows you to track and manage data at unprecedented levels of detail, giving you the opportunity to engage your customers in ways you never would have been able to before. It’s worth noting, however, that social CRM is about much more than the software solution itself. For most companies the benefits will only be realized with a well-conceived customer relationship management program already in place. Otherwise, you run the risk of coming across like a five-year-old driving a Ferrari—very flashy, but without the ability to drive your company where it needs to go.

## What Type of Buyer Are You?

The entry cost for social CRM tools has never been lower. Many programs offer a free solution for smaller users, and in a field that’s leading the software industry in terms of Web-based solutions, up-front costs are often nil.

That being said, there are some differences in buyers. The two main types are:

**Enterprise buyers.** If you’ve invested in or are considering a company-wide CRM product with contact management, marketing automation and/or help desk management or if you’re looking for additional industry-specific software (e.g., [field service management](https://www.softwareadvice.com/field-service/), contract management etc.), then seamless integration is likely more important than specific features. For this, you’ll want a CRM product with social capabilities, rather than something with a dedicated focus in the social media space.

**Best-of-breed buyers.** As a rule, smaller businesses tend to be less focused on enterprise-wide application and more focused on maximum effectiveness at particular activities. If this is the case, focus on the features as you make your purchasing decisions. Many social media management tools straddle the space between social media and CRM, so concentrating on the functions you need can yield you a product that delivers exceptional functionality for a very reasonable outlay.

## Market Trends to Understand

As you do a comparison of the best social customer relationship management software for your needs, keep these trends in mind. How your vendor fits with these trends could have a big impact on their viability.

-   **All CRM is social.** Given how essential this functionality is going to be in the future, it’s possible that almost every CRM product is going to offer social capabilities within the next few years. The only question is the focus, how it fits in with your company and what its features are compared to the other tools on the market.
    
-   **Free software.** Social media as a category is really leading the way in terms of free ad-funded products, and social CRM is no exception. The more features you need, the more likely you’ll have to upgrade to a pro subscription, but for basic CRM tools there’s a chance you may be able to find a free solution.
    
-   **Platform as a Service (PaaS).** An outgrowth of Software as a Service, PaaS allows organizations to develop apps in the cloud. As social CRM continues to grow, expect PaaS-based apps to grow with it.
    

### Related Social CRM Tools Software

-   [Financial CRM Software](https://www.softwareadvice.com/crm/financial-comparison/)
-   [Healthcare CRM Software](https://www.softwareadvice.com/crm/healthcare-crm-comparison/)
-   [Insurance CRM Software](https://www.softwareadvice.com/crm/insurance-crm-comparison/)