# Best Social CRM Tools Software - 2026 Reviews & Pricing > Find the best Social CRM Software for your organization. Compare top Social CRM Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/crm/social-crm-comparison --- [Home](https://www.softwareadvice.com/) / Social CRM Tools Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Social CRM Tools Software of 2026 Updated July 2, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 71 results ### Compare Products Showing 1 - 25 of 71 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Salesforce Sales Cloud [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.40 [(18789)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary In 2012, Salesforce Marketing Cloud was recognized as a Leader in Gartner's Magic Quadrant for Social CRM. With social media monitoring and analytics, businesses can observe and engage in customers' social media conversations.... [Read more](https://www.softwareadvice.com/product/2764-Salesforce/) ### What users love - Strong customer relationship tools - Comprehensive sales process management - Highly adaptable platform customization ### To take in mind - Significant costs and add-on fees - Steep learning curve for users - Complex and limited reporting tools ### Best rated features: Proposal Generation 5.0 Drag & Drop 5.0 For Real Estate 5.0 Client Portal 5.0 [See all features](https://www.softwareadvice.com/product/2764-Salesforce/#key-features) ### Starter Suite $25.00/month For up to 5 users ### Pro Suite $100.00/month This plan is designed for any size team and is billed annually. ### Enterprise $165.00/month This plan is designed for any size team and is billed annually. [See full pricing details](https://www.softwareadvice.com/product/2764-Salesforce/#pricing-and-plans) ### Product: Zoho CRM [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) 4.31 [(6980)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions. Zoho CRM helps users respond to customers across channels in real-time. Zia, Zoho CRM's AI-powered sales assistant, can predict an appropriate time to contact customers. It scans emails for emergencies and can display relevant statistics or documents when performing searches. Uers can integrate with G Suite, WordPress, MailChimp, Evernote, Unbounce and other third-party systems. Zoho CRM's software development kits provide tools to build custom functions to add to the CRM. Zoho CRM is available on monthly or annual subscriptions and support is extended via phone, email, documentation and other online measures.... [Read more](https://www.softwareadvice.com/crm/zoho-crm-profile/) ### What users love - Intuitive and flexible usability - Affordable plans and free options - Comprehensive and customizable features ### To take in mind - Slow and inconsistent support response - Cluttered and overwhelming interface - Limited and complex email tools ### Best rated features: Client/Property Matching 5.0 Remote Access/Control 5.0 For Financial Institutions 5.0 Widgets 5.0 ### Worst rated features: Chatbot 2.0 Sales Forecasting 3.0 Social Marketing 3.0 [See all features](https://www.softwareadvice.com/crm/zoho-crm-profile/#key-features) ### Free Custom Pricing available upon request Up to 3 Users ### Standard $14.00/month ### Professional $23.00/month [See full pricing details](https://www.softwareadvice.com/crm/zoho-crm-profile/#pricing-and-plans) ### Product: Zendesk Suite [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) 4.41 [(4082)](https://www.softwareadvice.com/product/26892-Zendesk/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Zendesk is a cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge base and online communities. The solution offers a customizable front-end portal, live chat features and integration with applications like Salesforce and Google Analytics. Zendesk is used across a wide range of vertical markets including technology, government, media and retail, from small to large. Zendesk’s online customer portal helps support agents to keep track of tickets raised and their status. Customers can go through existing tickets to find answers from queries similar to their question and if not satisfied, customers can raise their own tickets in the portal. Zendesk also offers branding of support pages with business logos, themes and brand images. Zendesk allows businesses to build a knowledge base to address some of the most prominent and repetitive questions, so that customers can go through the basic set of queries asked in general. Using Zendesk, businesses can also set up an online community where their customers can post queries and reply to ongoing discussion threads.... [Read more](https://www.softwareadvice.com/product/26892-Zendesk/) ### What users love - Centralized multichannel support experience - Robust and flexible ticketing system - Intuitive and user-friendly interface ### To take in mind - Escalating costs and restrictive tiers - Email handling and notification issues - Limited and complex reporting tools ### Best rated features: Configuration Management 5.0 Batch Communications 5.0 Online Forums 5.0 Account Management 5.0 ### Worst rated features: Widgets 2.7 Account Alerts 3.0 Interactive Content 3.0 [See all features](https://www.softwareadvice.com/product/26892-Zendesk/#key-features) ### Suite Team $55.00/month ### Suite Growth $89.00/month ### Suite Professional $115.00/month [See full pricing details](https://www.softwareadvice.com/product/26892-Zendesk/#pricing-and-plans) ### Product: LiveAgent [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) 4.68 [(1786)](https://www.softwareadvice.com/crm/liveagent-profile/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary LiveAgent is a multichannel help desk solution with advanced AI features, live chat, ticketing, and call center capabilities. Streamline all business communication channels and manage customer interactions from a single shared team inbox. It offers 200+ native integrations including all popular social media, a customizable chat widget, chat routing, chat history, canned responses, reliable ticketing, and more advanced features. With multiple pricing tiers, LiveAgent suits businesses of any size or industry. A flexible, all-in-one solution for handling customer support across different use cases. Start with a 1-month free trial, no credit credit card needed.... [Read more](https://www.softwareadvice.com/crm/liveagent-profile/) ### What users love - Unified and efficient support - Real-time chat for support - Intuitive and user-friendly design ### To take in mind - Email handling and usability issues - Outdated and cluttered interface - Limited and outdated mobile experience ### Best rated features: Corrective and Preventive Actions (CAPA) 5.0 Drag & Drop 5.0 Transfers/Routing 5.0 Issue Tracking 5.0 ### Worst rated features: Audit Trail 1.0 Multi-Channel Management 2.0 [See all features](https://www.softwareadvice.com/crm/liveagent-profile/#key-features) ### Small $15.00/month $15 agent/month (billed annually) — $19 agent/month (billed monthly) ### Medium $29.00/month $29 agent/month (billed annually) — $35 agent/month (billed monthly) ### Large $49.00/month $49 agent/month (billed annually) — $59 agent/month (billed monthly) [See full pricing details](https://www.softwareadvice.com/crm/liveagent-profile/#pricing-and-plans) ### Product: Pipedrive [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) 4.53 [(3055)](https://www.softwareadvice.com/crm/pipedrive-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and powerful AI features. Pipedrive’s interface empowers salespeople to streamline workflows and unite their tasks in one workspace. Its AI-powered tools offer personalized sales tips which assists users with winning and renewing deals.... [Read more](https://www.softwareadvice.com/crm/pipedrive-profile/) ### What users love - Intuitive and user-friendly interface - Organized sales process management - Responsive and helpful support team ### To take in mind - Integration and email syncing issues - Extra costs for essential features - Limited and basic reporting tools ### Best rated features: Click Tracking 5.0 Client/Property Matching 5.0 Content Delivery 5.0 Multi-Channel Communication 5.0 [See all features](https://www.softwareadvice.com/crm/pipedrive-profile/#key-features) ### Lite $19.00/month This plan is available at $14/seat/month billed annually or $24/seat/month billed monthly. ### Growth $34.00/month This plan is available at $39/seat/month billed annually or $49/seat/month billed monthly. ### Premium $64.00/month This plan is available at $49/seat/month billed annually or $79/seat/month billed monthly. [See full pricing details](https://www.softwareadvice.com/crm/pipedrive-profile/#pricing-and-plans) ### Product: Kommo [Kommo](https://www.softwareadvice.com/product/3142-Kommo/) 4.42 [(233)](https://www.softwareadvice.com/product/3142-Kommo/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Kommo is a multifunctional CRM that excels at taking the conversation with your customers to the next level. With messengers, the connection is personal. All major messenger platforms are supported. You can create your own chatbots with the code-free chatbot builder, and make sure your business is online 24/7, at any capacity. Sales managers love Kommo for in-depth analytics, reporting, and automation capabilities Lead generation is simple with Kommo’s easy to use integrations and web forms. Chat, call and email your prospects straight from the CRM. All events are stored in the lead card, including call recordings, tasks and chat messages. No data is lost or forgotten. It’s a messenger-based sales solution for entrepreneurs, small and medium businesses. With workflow automation, you can ensure your sales team doesn’t waste time on repetitive tasks. Manage leads, assign tasks, run email campaigns and much more without lifting a finger. In-depth analytics provide a full overview of your sales process. You can even manage the CRM on the go, with the mobile app available both on iOS and Android. The setup process is made as seamless as possible. Connecting your email address and importing your customer database takes mere moments. Integrate with a myriad of different services free of charge, and build a powerful sales stack. Our clients are offered free onboarding and setup assistance, as well as multichannel support during business hours.... [Read more](https://www.softwareadvice.com/product/3142-Kommo/) ### What users love - Robust multi-channel integrations - Organized sales process oversight - Centralized and intuitive lead tracking ### To take in mind - Slow and ineffective customer service - Unreliable and unresponsive tech help ### Best rated features: Channel Management 5.0 Prioritization 5.0 Engagement Tracking 5.0 Appointment Scheduling 5.0 ### Worst rated features: Segmentation 1.0 Lead Qualification 2.5 [See all features](https://www.softwareadvice.com/product/3142-Kommo/#key-features) ### Base $15.00/month 2,500 active leads per user ### Advanced $25.00/month 5,000 active leads per user ### Enterprise $45.00/month 10,000 active leads per user [See full pricing details](https://www.softwareadvice.com/product/3142-Kommo/#pricing-and-plans) ### Product: Freshsales [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/) 4.50 [(622)](https://www.softwareadvice.com/product/113796-Freshsales/reviews/) Best for:Customer support ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Freshsales is a salesforce automation solution that enables businesses of all sizes to streamline lead management, client interaction, marketing insights, customer relationship management and other operations. The platform enables organizations to design custom workflows with event-based triggers to automate repetitive tasks. Freshsales allows teams to create custom sales pipelines based on geographies, team, processes or other criteria and maintain a product catalogue with pricing, discount and tax information. It offers a host of features like customizable email templates, sales goals management, predictive contact scoring, sales forecasting, audit logs, role-based access and more. Additionally, administrators can view and track KPIs, teams’ performance, sales, client communication and other data via the analytics dashboard. Freshsales facilitates integration with numerous third-party applications such as Microsoft Outlook, PandaDoc, Xero and more. It is available on monthly/annual subscriptions and support is provided via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/product/113796-Freshsales/) ### What users love - Comprehensive sales process management - Streamlined lead tracking and nurturing - User-friendly and intuitive interface ### To take in mind - Email syncing and usability issues - Billing and account handling frustrations ### Best rated features: For Startups 5.0 Third-Party Integrations 5.0 Multi-Channel Communication 5.0 For Sales Teams/Organizations 5.0 ### Worst rated features: Internal Chat Integration 2.0 Sales Trend Analysis 2.0 [See all features](https://www.softwareadvice.com/product/113796-Freshsales/#key-features) ### Free Custom Pricing available upon request For small teams of upto 3 users ### Growth $11.00/month Tailored for startups and SMBs ### Pro $47.00/month For growing mid-sized businesses [See full pricing details](https://www.softwareadvice.com/product/113796-Freshsales/#pricing-and-plans) ### Product: Re:amaze [Re:amaze](https://www.softwareadvice.com/service-desk/reamaze-profile/) 4.85 [(53)](https://www.softwareadvice.com/service-desk/reamaze-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Reamaze is a cloud-based help desk and customer messaging solution that helps businesses support, engage and convert customers using a single app. It’s suitable for businesses across industries such as higher education, retail, food and beverage, health care and more. Key features include multi-channel communication, automated routing and issue tracking, knowledge base management and also live chat. Reamaze features a shared inbox that allows teams to manage interactions with customers from various channels such as Facebook, Messenger, Instagram, Twitter and SMS messages. Users can also monitor customers in real time, keep track of their activities and send canned responses to specific queries. Additionally, Reamaze features a self-service portal, customizable branding capabilities, email integration and a digital storage space for documents. Mobile applications for iOS and Android devices are also offered. Services are offered on a monthly subscription basis that includes support via email, FAQs and online live chat.... [Read more](https://www.softwareadvice.com/service-desk/reamaze-profile/) ### Best rated features: Automated Routing 5.0 Real-Time Monitoring 5.0 Autoresponders 5.0 Interaction Tracking 5.0 [See all features](https://www.softwareadvice.com/service-desk/reamaze-profile/#key-features) ### Basic $29.00/month All features in basic for $59 flat rate per month for unlimited team members. 14-Day free trial is also available.... [Read more](https://www.softwareadvice.com/service-desk/reamaze-profile/#pricing-and-plans) ### Pro $49.00/month 14-Day free trial is also available. ### Plus $69.00/month 14-Day free trial is also available. [See full pricing details](https://www.softwareadvice.com/service-desk/reamaze-profile/#pricing-and-plans) ### Product: Highrise [Highrise](https://www.softwareadvice.com/crm/highrise-profile/) 4.49 [(130)](https://www.softwareadvice.com/crm/highrise-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Highrise is a CRM solution for small businesses with contact and task management functionality. The software allows users to track communication with clients so that teams can view the status of deals and relationships. Contacts can be imported into Highrise from Outlook, Gmail, and Excel and tagged so that they can be organized, filtered, and searched. Users can also add notes and comments to contact details and utilize custom data fields for people and companies. Highrise task management functionality lets users create tasks, view tasks by company, contact or project, and add reminders to projects. Users can also share address books, store important emails, attach documents to projects and control the privacy settings. Highrise provides a feature called "Good Morning," which is a virtual personal assistant that helps users organize and respond to incoming activity that needs attention. The software connects to MailChimp so that users can target and send email marketing campaigns to contacts. The software also integrates with other third party tools via API.... [Read more](https://www.softwareadvice.com/crm/highrise-profile/) ### Best rated features: Contact Database 5.0 Lead Management 5.0 Data Import/Export 5.0 Task Management 5.0 ### Worst rated features: Document Storage 3.0 Segmentation 3.0 [See all features](https://www.softwareadvice.com/crm/highrise-profile/#key-features) ### Basic $24.00/month [See full pricing details](https://www.softwareadvice.com/crm/highrise-profile/#pricing-and-plans) ### Product: Shape [Shape](https://www.softwareadvice.com/product/49041-SetShape/) 4.68 [(44)](https://www.softwareadvice.com/product/49041-SetShape/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Shape's cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources, organize sales pipelines, connect with customers and automate everyday tasks. Shape is suitable for businesses in industries such as legal, real estate, mortgage, insurance, education, hvac and construction. Shape's collaboration tools facilitate project information sharing within and across departments and user roles. It includes a centralized repository to store prospects, accounts, contacts, documents, photos, billing and transactions and e-signature agreements in one place. Shape’s customizable dashboard enables users to keep track of department-specific performance indicators and explore business-relevant trends. Additional features include call scripting, drip campaign automation, task scheduling, reporting and integration with Outlook and Gmail. Shape is available on a per user per month subscription with no annual contracts and offers customer support via an online knowledge base, phone and email.... [Read more](https://www.softwareadvice.com/product/49041-SetShape/) ### Best rated features: Activity Tracking 5.0 Communication Management 5.0 Self Service Portal 5.0 Customizable Forms 5.0 ### Worst rated features: Email Marketing 3.0 Lead Capture 3.0 Contact Database 3.7 Customizable Fields 3.7 [See all features](https://www.softwareadvice.com/product/49041-SetShape/#key-features) ### Basic $119.00/month [See full pricing details](https://www.softwareadvice.com/product/49041-SetShape/#pricing-and-plans) ### Product: Khoros Care [Khoros Care](https://www.softwareadvice.com/crm/khoros-care-profile/) 4.75 [(8)](https://www.softwareadvice.com/crm/khoros-care-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Khoros Care is a social media marketing solution that helps businesses streamline client interactions across various communication channels such as messaging, web chat, social media and peer-to-peer communities. It enables customer service agents to view, engage and resolve clients' queries on a centralized platform. Using Khoros Care's advanced workflows, enterprises can automatically tag, prioritize and route incoming requests to available executives. Administrators can authenticate the identity of customers and secure confidential information via data encryption. Additionally, it allows managers to generate analytical reports and receive automated notifications regarding staff members via email, desktop or mobile alerts. Khoros Care facilitates integration with various third-party CRM applications such as Zendesk, Microsoft Dynamics, Salesforce and more. Users can create personalized profiles for clients with information such as interests, influence, tags and internal notes. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/crm/khoros-care-profile/) ### Best rated features: Multi-Channel Communication 5.0 Queue Management 5.0 Reporting/Analytics 4.7 Performance Metrics 4.5 ### Worst rated features: Engagement Tracking 4.0 Collaboration Tools 4.0 Alerts/Escalation 4.0 Alerts/Notifications 4.0 [See all features](https://www.softwareadvice.com/crm/khoros-care-profile/#key-features) ### Product: Saleoid [Saleoid](https://www.softwareadvice.com/form-builder/equp-profile/) 4.60 [(10)](https://www.softwareadvice.com/form-builder/equp-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Saleoid was built to bridge a gap we kept seeing in the market. Most teams are forced to choose between a lightweight CRM that cannot run their full workflow, or an expensive all-in-one suite that is bloated, complex, and priced like an enterprise tool. Growing businesses need something simpler: one connected system that keeps every customer interaction, document, message, invoice, and campaign tied to the same record. That is where Saleoid fits in. It is designed as a true all-in-one platform that connects the entire revenue journey from generating leads to managing relationships, closing deals, running marketing, and getting paid. Instead of scattered files across computers, email threads, online drives, and WhatsApp chats, Saleoid keeps documents organized under each client so your team always knows what is missing and what comes next. You can request documents over email and automate reminders to reduce back-and-forth and delays. Pain points Saleoid solves \* Tool overload and messy handoffs: Sales, marketing, billing, and documents often live in separate tools. Saleoid unifies them so data is not duplicated and teams do not chase updates. \* CRMs that do not scale with real workflows: Many CRMs stop at contact and pipeline tracking. Saleoid supports automation, add-on apps, and a broader operating layer that grows with your process. \* Pricing that punishes growth: Per-seat pricing and hidden add-ons can make suites expensive fast. Saleoid starts at just $5/month on a 2-year plan and stays modular so you add apps only when needed. \* Low email deliverability: Saleoid supports one-time contact validation (via credits) when adding contacts for marketing emails, helping keep lists cleaner and deliverability stronger. \* Multi-company management headaches: Agencies and multi-brand teams often need multiple accounts. Saleoid supports managing multiple companies under one subscription. How teams use Saleoid today Customers often start by centralizing contacts, deals, and documents, then layer in workflows like lead capture forms, follow-up automation, marketing campaigns, and billing without migrating to a completely different system later. Since Saleoid supports both Custom Plans and Bundled Plans, teams can begin lean and switch plans as their needs evolve. Every plan includes a 15-day risk-free trial, and 1:1 onboarding and support is available with applicable plans or as a one-time add-on. If you want the Best CRM Software experience without the usual complexity and cost, Saleoid is built to be that connected system.... [Read more](https://www.softwareadvice.com/form-builder/equp-profile/) ### Best rated features: Invoice Creation 5.0 Invoice History 5.0 Event Scheduling 5.0 Registration Management 5.0 ### Worst rated features: Message Personalization 3.5 Customizable Forms 4.0 Forms Creation & Design 4.0 Email Marketing 4.0 [See all features](https://www.softwareadvice.com/form-builder/equp-profile/#key-features) ### Customize Your CRM $5.00/month Customize Your CRM with Saleoid by picking only what your business needs. Start with the Sales CRM foundation from $5/month on a 2-year plan (also available yearly or monthly) and get a 15-day risk free trial. Your base includes 2,500 contacts and companies, 1 user, 3 accounts, 5 automations, 5 custom fields, and 3 months of activity tracking. You also get a 360 degree customer view, client portal, email sync, lead scoring, custom dashboards, advanced filters, document management, roles and permissions, tasks, notes, segmentation, notifications, plus email verifier, tracking, and scheduling. Add more apps any time for landing pages, forms, appointments, email marketing, invoicing, payments, quotes, subscriptions, and more.... [Read more](https://www.softwareadvice.com/form-builder/equp-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/form-builder/equp-profile/#pricing-and-plans) ### Product: CRMNEXT [CRMNEXT](https://www.softwareadvice.com/crm/crmnext-profile/) 4.50 [(2)](https://www.softwareadvice.com/crm/crmnext-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary CRMNEXT is a cloud-based customer relationship management (CRM) solution that helps businesses manage customer-related processes, from lead capture to post-sale. Key features include marketing solutions, process management, analytics and ScreenFlow designer. CRMNEXT's marketing management feature allows for the tracking of marketing activities along with return on investment (ROI) analysis of marketing campaigns. It can also generate real-time personalized messages for each customer inquiry. This software generates extensive customer profiles to provide a 360 view of product holdings, wallet share, upselling and cross-selling. It also performs real-time sentiment analysis of customer behavior and trending topics on social media. The customer self-service portal captures sales leads, service requests and provides access to troubleshooting literature. Support is available via email, phone and through an online knowledge base consisting of blogs, whitepapers, and a learning center.... [Read more](https://www.softwareadvice.com/crm/crmnext-profile/) ### Best rated features: Reporting/Analytics 4.0 Sales Pipeline Management 4.0 Task Management 4.0 Document Storage 4.0 ### Worst rated features: Contact Management 4.0 Workflow Management 4.0 Document Storage 4.0 Task Management 4.0 [See all features](https://www.softwareadvice.com/crm/crmnext-profile/#key-features) ### Basic $65.00 [See full pricing details](https://www.softwareadvice.com/crm/crmnext-profile/#pricing-and-plans) ### Product: SalesSeek [SalesSeek](https://www.softwareadvice.com/crm/salesseek-profile/) 4.40 [(35)](https://www.softwareadvice.com/crm/salesseek-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SalesSeek is a cloud-based customer relationship management (CRM) solution suitable for small, midsize and large enterprises. Primary features include sales funnel management, contact management, marketing automation, email marketing and reporting. SalesSeek allows users to manage leads, track customer service, monitor business relationships and assess business operations. Other features include a marketing dashboard, visitor tracking, configurable role-based access to business data, lead-quality tracking and campaign return on investment reports. Integrations include financial software, email marketing applications, social-media sites, forms automation and landing page applications. These include Experian, Xero, Sage One, Quickbooks, DocuSign, Zendesk, Mailchimp, LinkedIn, Twitter, Facebook, Wordpress and others. SalesSeek is available with monthly subscription pricing. Support is available via email and over the phone. Other support options include an online knowledge base and in-app support.... [Read more](https://www.softwareadvice.com/crm/salesseek-profile/) ### Enterprise £85.00/year The plan starts from £85 with minimum of 10 users and with more users, it charges users per month. It is billed annually.... [Read more](https://www.softwareadvice.com/crm/salesseek-profile/#pricing-and-plans) ### Corporate Custom Pricing available upon request You can get all the details of this plan by signing up. [See full pricing details](https://www.softwareadvice.com/crm/salesseek-profile/#pricing-and-plans) ### Product: Simplify360 [Simplify360](https://www.softwareadvice.com/crm/simplify360-profile/) 4.40 [(15)](https://www.softwareadvice.com/crm/simplify360-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Simplify360 is an AI-powered customer service platform that allows users to deliver great customer support across all their modern communication channels. Simplify360 has been helping businesses deliver exceptional customer support for over a decade now. Our customer support software helps businesses manage all their customer interactions from one inbox - Social Media, Email, In-app Chat, Web chat, Instant messengers, Google My Business, TripAdvisor, Yelp, Amazon, Playstore, App Store, Zomato, eCommerce platforms, and more. The software also helps businesses with Social Listening, Review Management & ORM.... [Read more](https://www.softwareadvice.com/crm/simplify360-profile/) ### Best rated features: Communication Management 5.0 Content Creation 5.0 Video Support 4.5 Live Chat 4.3 ### Worst rated features: Feedback Management 4.0 Reporting/Analytics 4.0 [See all features](https://www.softwareadvice.com/crm/simplify360-profile/#key-features) ### Basic ₹39.00/month [See full pricing details](https://www.softwareadvice.com/crm/simplify360-profile/#pricing-and-plans) ### Product: Sprinklr [Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/) 4.26 [(91)](https://www.softwareadvice.com/customer-support/sprinklr-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first-party experience), and social listening functionalities within a suite. The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles, or tweet directly about the brand. Sprinklr's social media management platform allows users to implement a social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events, and crisis management. Other features include social automation and social campaign management, which includes collaborating on design, launching, and reporting across departments and enforcing campaign consistency across the organization. Sprinklr offers online and knowledgebase support.... [Read more](https://www.softwareadvice.com/customer-support/sprinklr-profile/) ### Best rated features: Contact Database 5.0 Keyword Filtering 5.0 Multi-Channel Marketing 5.0 Campaign Planning 5.0 [See all features](https://www.softwareadvice.com/customer-support/sprinklr-profile/#key-features) ### Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution) $249.00/month Over 15 customer care channels ### Sprinklr Service - Enterprise (Custom CCaaS Solution) Custom Pricing available upon request Over 30 customer care channels ### Sprinklr Social - Self-Serve (Social Media Management Solution) $249.00/month Offers 10+ brand reports [See full pricing details](https://www.softwareadvice.com/customer-support/sprinklr-profile/#pricing-and-plans) ### Product: Nimble [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/) 4.38 [(1868)](https://www.softwareadvice.com/help-desk/nimble-profile/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Nimble is your AI-driven CRM for smarter email marketing, engagement, and business growth. We help small businesses, entrepreneurs, and teams nurture relationships, streamline outreach, and grow faster — all from one simple platform. Nimble integrates with Microsoft 365 and Google Workspace to unify your contacts, conversations, and calendar. Use built-in email marketing and customizable web forms to capture leads, send targeted outreach, and manage relationships — without the complexity or cost of traditional CRM stacks.... [Read more](https://www.softwareadvice.com/help-desk/nimble-profile/) ### What users love - Robust social and app connections - Responsive and accessible assistance - Simple and intuitive interface ### To take in mind - Expensive and restrictive pricing model - Clunky and confusing navigation - Limited and error-prone data handling ### Best rated features: Reminders 5.0 For Financial Institutions 5.0 Tagging 5.0 For Small Businesses 5.0 ### Worst rated features: Customer Social Profiles 2.5 Customer Engagement 3.0 Predictive Analytics 3.0 Sales Forecasting 3.0 [See all features](https://www.softwareadvice.com/help-desk/nimble-profile/#key-features) ### Nimble Business $29.90/month This plan is available at $29.90 per user per month billed monthly or $24.90 per user per month billed annually.... [Read more](https://www.softwareadvice.com/help-desk/nimble-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/help-desk/nimble-profile/#pricing-and-plans) ### Product: Infor CRM [Infor CRM](https://www.softwareadvice.com/product/4874-Infor-CRM/) 3.66 [(25)](https://www.softwareadvice.com/product/4874-Infor-CRM/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Formerly Saleslogix, Infor CRM offers a flexible customer relationship management (CRM) system for managing relationships, information and CRM. It provides comprehensive capabilities for managing sales, marketing and customer service activities and information across the enterprise. This system is suited for small to midsized businesses, mid-market organizations and departments within larger enterprises with fewer than 1,000 users. This product's core is sales force automation (SFA), but its capabilities extend to marketing automation, campaign management, workflow automation, customer service and support and budget and revenue tracking. It offers international support and its customer base extends to multiple countries across the globe. This system offers mobile CRM capabilities, enabling users to manage accounts, contacts and opportunities all from their mobile devices. Infor CRM offers multiple deployment options including on-premises, cloud and hybrid environments with named, concurrent, flex and subscription licenses available. The platform runs on Microsoft SQL and Oracle database servers. Integration with Microsoft Exchange, Outlook and Lotus Notes is available.... [Read more](https://www.softwareadvice.com/product/4874-Infor-CRM/) ### Best rated features: Calendar/Reminder System 5.0 Email Marketing 5.0 Marketing Automation 5.0 Contact Management 5.0 [See all features](https://www.softwareadvice.com/product/4874-Infor-CRM/#key-features) ### Basic $65.00 [See full pricing details](https://www.softwareadvice.com/product/4874-Infor-CRM/#pricing-and-plans) ### Product: Thryv [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) 4.21 [(532)](https://www.softwareadvice.com/crm/thryv-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.... [Read more](https://www.softwareadvice.com/crm/thryv-profile/) ### What users love - Responsive and helpful support team - Comprehensive business management tools - User-friendly and intuitive interface ### To take in mind - Website design and management issues - Payment processing and billing frustrations - Limited and inflexible email tools ### Best rated features: Patient Records Management 5.0 Multi-Campaign 5.0 Customer Support 5.0 Scheduling 5.0 [See all features](https://www.softwareadvice.com/crm/thryv-profile/#key-features) ### Product: Sage CRM [Sage CRM](https://www.softwareadvice.com/crm/sagecrm-profile/) 3.55 [(73)](https://www.softwareadvice.com/crm/sagecrm-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Sage CRM is a cloud-based customer relationship management (CRM) solution tailored specifically for small and midsize businesses aiming to optimize their customer experiences. This comprehensive platform provides a suite of tools designed to manage both new and existing client relationships, streamlining operations across sales, marketing, customer service, and more. Notable applications include integrated modules for sales and marketing automation, customer service, help desk, and social CRM, fostering a holistic approach to managing customer journeys. The platform’s capabilities are enhanced with robust mobile features, ensuring that teams can access customer data and functionalities on the go, boosting productivity and responsiveness. Sage CRM supports both cloud and on-premise deployments, offering flexibility to businesses based on their infrastructure preferences and requirements. Sales teams can leverage Sage CRM to monitor sales agent performance, forecast trends effectively, schedule meetings, and manage the sales pipeline more efficiently. The dashboard provides immediate visibility into current sales deals, while advanced reporting and analytic features aid in forecasting sales performance and identifying new opportunities. For marketers, the solution offers powerful tools to plan and execute multi-channel marketing and promotional campaigns. Its built-in email marketing functionality facilitates the sending of promotional messages and newsletters directly to contacts, enhancing communication strategies. The solution's capability extends to managing campaigns across multiple channels, ensuring that businesses can target and engage their audience through the most effective mediums. This adaptability and breadth of features make Sage CRM a versatile tool for enhancing customer engagement and nurturing long-term relationships. Moreover, Sage CRM stands out for its compatibility with various third-party applications, allowing for seamless integration into existing business ecosystems. This interoperability enhances the platform's flexibility and enables businesses to customize their CRM solution according to their specific needs and workflows. In summary, Sage CRM provides a comprehensive and customizable CRM solution that supports businesses in their endeavors to manage customer relationships effectively. With its extensive features for sales, marketing, and customer service, combined with mobile capabilities, cloud and on-premise deployment options, and third-party application integration, Sage CRM empowers small and midsize businesses to optimize their customer experience and drive growth.... [Read more](https://www.softwareadvice.com/crm/sagecrm-profile/) ### Best rated features: Sales Reports 5.0 Dashboard 5.0 Forecasting 5.0 Customer Engagement 5.0 ### Worst rated features: Marketing Automation 3.0 API 4.0 [See all features](https://www.softwareadvice.com/crm/sagecrm-profile/#key-features) ### Basic $45.00/month [See full pricing details](https://www.softwareadvice.com/crm/sagecrm-profile/#pricing-and-plans) ### Product: Bitrix24 [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) 4.19 [(997)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/) Best for:Popular ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Bitrix24 is an online workspace platform designed to help businesses manage teams, sales, projects, and client relationships in one environment. It is suitable for organizations of various sizes and industries, including retail, real estate, professional services, and software development. The platform serves as a central hub for business operations by combining multiple tools into a single system. It includes a CRM system for managing sales pipelines, leads, deals, and contacts, with communication options such as forms, chat, social media, telephony, and email. Project management tools offer features such as Kanban boards, Gantt charts, Scrum frameworks, time tracking, and workload management. Collaboration tools include team chat, video conferencing, shared calendars, and document storage. A website builder is also available for creating websites and online stores with e-commerce functionality. The platform provides HR management tools such as employee directories, absence tracking, and company structure organization. An AI assistant, CoPilot, supports productivity in areas such as CRM, tasks, and communication. Workflow automation features include business process automation, rules, triggers, and no-code robotic process automation.... [Read more](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) ### What users love - Comprehensive all-in-one platform - Robust project tracking tools - Diverse integration capabilities ### To take in mind - Expensive and restrictive plans - Slow and inconsistent support response - Complex and cluttered interface ### Best rated features: Employee Directory 5.0 Progressive Dialer 5.0 Event Triggered Actions 5.0 API 5.0 [See all features](https://www.softwareadvice.com/nonprofit/bitrix24-profile/#key-features) ### Basic $69.00/month Up to 5 users ### Standard $144.00/month Up to 50 users ### Professional $289.00/month Up to 100 users [See full pricing details](https://www.softwareadvice.com/nonprofit/bitrix24-profile/#pricing-and-plans) ### Product: Insightly [Insightly](https://www.softwareadvice.com/product/2667-Insightly/) 4.04 [(654)](https://www.softwareadvice.com/product/2667-Insightly/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Insightly provides built in integration with LinkedIn and Twitter. It allows you to connect Twitter accounts and LinkedIn profiles directly with contacts in the system. Monitor feeds, look up social profiles and make connections.... [Read more](https://www.softwareadvice.com/product/2667-Insightly/) ### What users love - User-friendly and intuitive design - Tailored for small businesses - Robust third-party integrations ### To take in mind - Expensive plans and limited free tier - Slow and unhelpful support experience - Limited and confusing features ### Best rated features: Template Management 5.0 Prospecting Tools 5.0 Kanban Board 5.0 Activity Dashboard 5.0 ### Worst rated features: Collaboration Tools 2.7 For Small Businesses 3.0 Real-Time Reporting 3.0 Reporting & Statistics 3.0 [See all features](https://www.softwareadvice.com/product/2667-Insightly/#key-features) ### Plus $29.00/month This plan costs $29 per user/month and is billed annually. ### Professional $49.00/month This plan costs $49 per user/month and is billed annually. Free trial is also available. ### Enterprise $99.00/month This plan costs $99 per user/month and is billed annually. Contact Sales for more information. [See full pricing details](https://www.softwareadvice.com/product/2667-Insightly/#pricing-and-plans) ### Product: SugarCRM [SugarCRM](https://www.softwareadvice.com/crm/sugarcrm-profile/) 3.82 [(413)](https://www.softwareadvice.com/crm/sugarcrm-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SugarCRM is a Customer Relationship Management (CRM) platform, expertly crafted to enhance interactions with prospects and customers while accelerating sales success. Renowned for its cost-effectiveness, this potent solution enables users to reduce the total cost of ownership by up to 32% according to Nucleus Research\*, all the while providing contemporary features that align with evolving needs. The platform offers intuitive dashboards, comprehensive reports, self-guided selling best practices, AI-powered insights, and an easy-to-use mobile CRM app, among others. It also boasts a high level of customisation and integration capabilities, thanks to its bidirectional API, which allows for seamless data synchronisation between SugarCRM and other business-critical systems. With its user-friendly interface coupled with its renowned superior customer support, SugarCRM aids in improving user adoption and increasing win rates, customer satisfaction, and engagement. SugarCRM is an optimal choice for all customer-facing roles, from marketing, sales, and customer success teams of medium and large enterprises. It's not just a standalone CRM solution; it's a CRM platform that can be fully integrated into your business ecosystem, providing a highly customised and efficient solution for managing customer relationships, optimising every interaction across the customer journey. Differentiators: SugarCRM investment includes: - Core Support - EU, NA, APAC - Dedicated Customer Success Manager - Unlimited modules / fields - Unlimited API calls - Unlimited workflows - Product enhancements / upgrades x 4 per year - Product support 12/5 - Embedded AI - Database Backups - Mobile Access - 2 x Sandboxes - 60GB data storage + 1GB per user - NO HIDDEN COSTS = PREDICTABLE TOTAL COST OF OWNERSHIP (TCO) - SugarCloud leverages the power of AWS in different parts of the world. Customers have the liberty to select their preferred region for data storage, ensuring that the data remains confined to that specific region. The options include: Australia - Sydney Canada - Montreal Germany - Frankfurt Singapore United Kingdom - London United States - Portland, Oregon For additional information, visit: https://www.sugarcrm.com/why-sugar/trust/security/ \*Nucleus Report: In examining the experiences of Sugar users, Nucleus Research found that compared to other CRM solutions, Sugar users can lower total cost of ownership by up to 32% whilst delivering similar functionality. https://www.sugarcrm.com/resources/nucleus-research-anatomy-of-a-decision-sugarcrm-vs-salesforce/... [Read more](https://www.softwareadvice.com/crm/sugarcrm-profile/) ### What users love - Comprehensive CRM feature set - Highly adaptable to business needs - Quick and simple implementation ### To take in mind - Limited and slow support options - Outdated and unintuitive design - Aging platform and update issues ### Best rated features: For Startups 5.0 Territory Management 5.0 Real-Time Notifications 5.0 Interaction Tracking 4.6 ### Worst rated features: Performance Metrics 2.0 Workflow Automation 2.0 [See all features](https://www.softwareadvice.com/crm/sugarcrm-profile/#key-features) ### Sugar Sell Essentials $19.00/month 3 User Minimum, 9 User Maximum ### Sugar Sell Standard $59.00/month Price for for minimum 3 users, billed annually. ### Sugar Sell Advanced $85.00/month 10 User Minimum [See full pricing details](https://www.softwareadvice.com/crm/sugarcrm-profile/#pricing-and-plans) ### Product: SeoToaster CRM [SeoToaster CRM](https://www.softwareadvice.com/crm/seatoastercrm-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary SeoToaster CRM is designed for website-centric small to medium-sized businesses. It provides features for managing contacts, tracking lead opportunities, sending emails and text messages, creating websites, tracking campaign performance, and more. Using the SeoToaster CRM mobile app, teams can easily access cloud and on-premise installs using web-enabled iOS & Android devices. SeoToaster CRM offers a complete content management system (CMS) and mobile-friendly landing page builder. Using these tools, businesses can migrate or build full websites as well as use pre-set templates to create landing pages that attract leads. Additionally, the system can connect with SeoSamba Marketing OS and automate lead activity tracking from multiple websites. Pricing information is provided by SeoSamba. Support is available via phone, live chat, and other online resources.... [Read more](https://www.softwareadvice.com/crm/seatoastercrm-profile/) ### Basic $49.00/month [See full pricing details](https://www.softwareadvice.com/crm/seatoastercrm-profile/#pricing-and-plans) ### Product: Linked Helper 2 [Linked Helper 2](https://www.softwareadvice.com/marketing/linked-helper-2-profile/) 4.91 [(266)](https://www.softwareadvice.com/marketing/linked-helper-2-profile/reviews/) Best for:Lead Generation ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Linked Helper 2 is the safest LinkedIn automation solution with a built-in CRM system. It is a standalone application that can be downloaded to Windows, MacOS or Ubuntu devices and allows users to quickly build connections on LinkedIn and automate their LinkedIn lead generation and outreach. This solution includes smart LinkedIn outreach campaigns like warming up leads by following their profiles, liking and commenting on their posts, mention people under your post, then sending a connection request, and in case it was accepted sending several messages with reply detection on each step. Additionally, Linked Helper 2 can automate a lot of other activities in LinkedIn like inMails, messaging to LinkedIn group members or event attendees, inviting to follow your company or group in LinkedIn, and gathering people and organizations profiles. One of the most important benefits of using Linked Helper 2 is safety. This is the only LinkedIn automation tool on the market that really repeats human actions like clicks, text typing or scrolling, and all that done without API calls or code injections into LinkedIn page. You can literally view how the tool implements actions for you. Linked Helper 2 can work with multiple LinkedIn accounts, taking into account its very affordable pricing policy, which makes it the best option for lead generation agencies. Linked Helper’s CRM system stores all contact information when visiting LinkedIn profiles or communicating with them and allows users to add profile cards to LH2 campaigns. Tags, notes, and interaction history can also be seen on profile cards. Other features on Linked Helper 2 include profiles auto-follower, data extraction into CSV files, group inviter, and more. LH email finding tool allows you not only find emails for your 1st level LinkedIn connections but even for people out of your network. Linked Helepr 2 supports direct deep integration with Hubspot, Pipedrive, Close CRM. Other CRMs can be integrated via webhooks. Support is available 24/7 via live chat and other online resources.... [Read more](https://www.softwareadvice.com/marketing/linked-helper-2-profile/) ### Best rated features: Conversion Tracking 5.0 Multi-Campaign 5.0 Activity Tracking 5.0 Customer Database 5.0 ### Worst rated features: Audience Targeting 4.0 Visual Analytics 4.0 [See all features](https://www.softwareadvice.com/marketing/linked-helper-2-profile/#key-features) ### Standard $15.00/month ### PRO $45.00one time [See full pricing details](https://www.softwareadvice.com/marketing/linked-helper-2-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/crm/social-crm-comparison/?page=2)[3](https://www.softwareadvice.com/crm/social-crm-comparison/?page=3) ## Popular Comparisons [ Zoho CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/2764-Salesforce/vs/392464-zoho-crm/)[ LiveAgent vs Zendesk Suite ](https://www.softwareadvice.com/compare/26892-Zendesk/vs/109980-liveagent/)[ Sprout Social vs Hootsuite ](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/sprout-social/)[ EngageBay CRM vs Pipedrive ](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[ Linked Helper 2 vs Dripify ](https://www.softwareadvice.com/crm/dripify-profile/vs/linked-helper-2/)[ Agorapulse vs SocialPilot ](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/socialpilot/) ## Your Guide to Top Social CRM Tools Software, May 2022 Software Advice uses reviews from real software users to highlight the top-rated Social CRM Tools products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) - [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) - [Sendible](https://www.softwareadvice.com/marketing/sendible-profile/) - [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/) - [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) - [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) - [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) - Falcon.io - [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Social media provides businesses with an unprecedented level of access to their customers. And with Facebook, Twitter, LinkedIn and others only growing in popularity, most businesses now recognize the value of engaging people through these platforms. This may involve prospecting (using paid ads or relevant content to attract new customers or business partners), recruiting new employees, announcing new products or sales or responding to customer satisfaction issues in a public forum. But a trend that’s even more new is integration between these platforms and customer relationship management (CRM). As critical as CRM is to a company’s sales and customer service experience, businesses that fail to integrate this with their social media marketing will soon find themselves behind the curve. This guide is designed to help buyers in the very new market of social CRM software identify the capabilities they’ll need and make the right decision. Here’s what we’ll cover: [What Is Social CRM Software?](#WhatIsSocialCRMSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Social CRM Software? Social CRM involves the integration between [customer relationship management software](https://www.softwareadvice.com/crm/) and social media tools like Facebook, Twitter, LinkedIn or others. At the heart of it is an ability to manage the large number and range of interactions for which a business might want to use social media. To that end, features often include: [Social media monitoring](https://www.softwareadvice.com/social-media-monitoring/) There are a number of programs that scour the Web or particular social media platforms to find instances of your brand name being mentioned or references to problems that your product solves. Depending on your strategy and the other capabilities of the social analytics software you choose, this could be delivered to you with custom analytics (that, for example, mine for customer sentiment rather than social interaction) or be distributed in a way that allows you to respond appropriately. **Social media platforms and** [communities](https://www.softwareadvice.com/community/) Social media community functionality helps businesses build and develop their strategy on social media platforms, cultivate followers, and maintain memberships. The tools found in social CRM software automate administrative processes and provide businesses with actionable data on metrics and trends such as site activity and user engagement. **Automated responses** Some solutions provide a way to respond automatically to social media cues, allowing you to retweet messages or provide stock responses to commonly asked questions with a minimum of personnel time. **Internal collaboration** For companies with multiple people responding to messages, the system needs to be able to route messages to the appropriate person within the organization, and/or to open and close customer service issues that come through this channel. **Marketing integration** The ability to organize new followers into demographics allows for much more efficient sales and marketing tactics. This application category would also include the ability to monitor sharing/subscription statistics on emails and blogs. **Contact management** If your strategy requires translating followers into contactable leads, integration with other contact management tools will be a vital part of your social solution. The benefits of social media CRM should be obvious: it allows you to track and manage data at unprecedented levels of detail, giving you the opportunity to engage your customers in ways you never would have been able to before. It’s worth noting, however, that social CRM is about much more than the software solution itself. For most companies the benefits will only be realized with a well-conceived customer relationship management program already in place. Otherwise, you run the risk of coming across like a five-year-old driving a Ferrari—very flashy, but without the ability to drive your company where it needs to go. ## What Type of Buyer Are You? The entry cost for social CRM tools has never been lower. Many programs offer a free solution for smaller users, and in a field that’s leading the software industry in terms of Web-based solutions, up-front costs are often nil. That being said, there are some differences in buyers. The two main types are: **Enterprise buyers.** If you’ve invested in or are considering a company-wide CRM product with contact management, marketing automation and/or help desk management or if you’re looking for additional industry-specific software (e.g., [field service management](https://www.softwareadvice.com/field-service/), contract management etc.), then seamless integration is likely more important than specific features. For this, you’ll want a CRM product with social capabilities, rather than something with a dedicated focus in the social media space. **Best-of-breed buyers.** As a rule, smaller businesses tend to be less focused on enterprise-wide application and more focused on maximum effectiveness at particular activities. If this is the case, focus on the features as you make your purchasing decisions. Many social media management tools straddle the space between social media and CRM, so concentrating on the functions you need can yield you a product that delivers exceptional functionality for a very reasonable outlay. ## Market Trends to Understand As you do a comparison of the best social customer relationship management software for your needs, keep these trends in mind. How your vendor fits with these trends could have a big impact on their viability. - **All CRM is social.** Given how essential this functionality is going to be in the future, it’s possible that almost every CRM product is going to offer social capabilities within the next few years. The only question is the focus, how it fits in with your company and what its features are compared to the other tools on the market. - **Free software.** Social media as a category is really leading the way in terms of free ad-funded products, and social CRM is no exception. The more features you need, the more likely you’ll have to upgrade to a pro subscription, but for basic CRM tools there’s a chance you may be able to find a free solution. - **Platform as a Service (PaaS).** An outgrowth of Software as a Service, PaaS allows organizations to develop apps in the cloud. As social CRM continues to grow, expect PaaS-based apps to grow with it. ### Related Social CRM Tools Software - [Financial CRM Software](https://www.softwareadvice.com/crm/financial-comparison/) - [Healthcare CRM Software](https://www.softwareadvice.com/crm/healthcare-crm-comparison/) - [Insurance CRM Software](https://www.softwareadvice.com/crm/insurance-crm-comparison/)