Find the best Consulting CRM Software

As a consultant working with high-value clients, you don't want to get their names and numbers wrong, miss meetings, delay responses to their emails, nor forget action items discussed in meetings. But these tasks aren't easy to manage on one's own. You need consulting CRM software to do all these and more, so that your clients stay happy.

However, finding the right solution for your consulting needs isn't really easy. Most vendors don't market themselves as consulting CRM solutions providers but as business-to-business (B2B) CRM solutions providers.

Therefore, you could explore these B2B solutions and find one that allows you to do the following consulting CRM tasks:

• Organize all incoming and outgoing interactions with each client in one place.

• Schedule and manage meetings, calls, and other tasks on a calendar.

• Create “deals" or notes that detail the key points discussed with each client.

A solution that offers features to accomplish these tasks could serve the functions of consulting CRM software. We created this guide to help you find such a solution.

Here's what we've covered:

• What is consulting CRM software?

• Common features of consulting CRM software

• What type of buyer are you?

• Benefits of consulting CRM software

• Key considerations when buying consulting CRM software

What is consulting CRM software?

Consulting CRM software is a tool for managing interactions with existing and potential clients as well as identifying leads. It's used by employees who directly interact with clients and customers, and work in teams such as client servicing, sales, or marketing. The software streamlines communication and speeds-up the teams' responses to clients.

Pipeline view in PipeDrive (Source)

CRM solutions for consulting businesses broadly fall into three categories—basic, mid-range, and advanced.

• Basic solutions focus on streamlining incoming and outgoing interactions.

• Mid-range solutions offer features to manage project-related information.

• Advanced solutions automate sales and marketing processes, and provide a detailed overview of your consulting business.

Common features of consulting CRM software

What type of buyer are you?

Your specific business requirements should dictate the type of consulting CRM software you choose. Solutions that large consulting firms use, or even the popular solutions, may not be the right fit for your organization.

After researching about the software types and talking to hundreds of software buyers, we've determined that buyers fall into different categories based on their needs. Specifically, consulting CRM software buyers fall into the following three categories:

• Independent consultants. These buyers may have to work from different locations such as client sites, co-working spaces, or home offices. Their information could be stored in multiple locations, such as the client's servers. In addition, they need to execute extraneous tasks such as preparing and sending invoices and proposals.

  Therefore, cloud-based CRM software suits independent consultants. It doesn't require an extensive set-up and has a monthly subscription fee. Buyers can also explore CRM solutions that allow them to do things, such as invoicing and making proposals, so that they can quickly and efficiently execute these additional tasks.

• Small businesses with few in-house consultants. Our research found that 11% of all prospective CRM buyers are small consulting businesses. In small firms, employees directly deal with clients while working on projects. Usually, they have a small IT budget and no dedicated, in-house IT support to manage technical requirements.

  Such buyers should explore cloud-based CRM solutions for small businesses that offer mobile accessibility and functionalities such as invoicing, deals, and proposals. The software will be maintained and managed by the vendor for a fee. This takes away the headache of having to hire IT staff to maintain the tool.

• Large consulting firm with a dedicated IT team. These buyers will need detailed customer databases, task management, and integration with third-party applications. The solution should streamline the client's journey from one team to another, and provide the flexibility of customizing the functionalities.

  These buyers should check out vendors who offer both cloud-based and on-premise deployment. With a dedicated IT team maintaining the CRM, there will be greater flexibility to scale-up and customize the tool. As most cloud-based solutions charge per user, an on-premise solution may be more profitable in the long run.

Benefits of consulting CRM software

Consulting CRM software helps businesses organize information about existing and prospective clients, track follow-up activities, and streamline client communication. Here are the details of some of these key benefits:

• Manage client communication: The tool maps each client's communication to their profile. It highlights action items and tasks so that you can address every client's query on time. If you communicate with multiple people in an organization, you can map them all to the same client account. This centralizes visibility into ongoing communication.

• Get a full view of your pipeline: The software organizes client information in a timeline or pipeline format to provide a bird's eye view of all ongoing interactions. This makes it easier to see each client's status, the soon-to-be-closed deals, and projects that are next in line to be picked.

• Fine-tune marketing and sales campaigns: Consulting CRM software helps you initiate and develop a relationship with prospective clients. Use it to run marketing and sales campaigns, assess campaign effectiveness, and tweak each campaign as required.

• Automate recurring activities: You can automate recurring tasks such as updating the status of each client account, sending reminder emails, or adding leads to the system. This saves time on routine activities and gets things done faster.

• Gain detailed insights into your business: Get detailed reports on your team's and the client's activities to find out the high-value clients, average time taken to close a new lead, or bottlenecks in your sales pipeline. Some solutions also score the leads and apply predictive analytics in ongoing discussions to identify the top trends and sentiments.

Dashboard view in Bullhorn CRM

Key considerations when buying consulting CRM software

With so many vendors and pricing plans in the market, choosing a solution for your consulting business could be overwhelming. Keep the following considerations in mind when purchasing software:

• Focus on user experience and interface: A top pain point of small businesses is that the CRM software is often “clunky" or “hard to use", with users taking a long time to figure it out. This results in an unpleasant user experience, as they're unable to fully utilize the software. To avoid this, focus on the solution's user experience and interface. Opt for trials and demos to get a feel of using the tool.

• Examine the “free" software thoroughly: A free CRM solution can be tempting but there could be a catch. Free tools offer limited features, which means you will eventually have to pay—such as for customer support and issue resolution. Thoroughly explore each solution and figure out the costs of paid features you require now, or in the future.

• Check for mobile capability: Mobile capability is integral in consulting CRM software as it provides employees flexibility of working from the client locations as well. Though most CRM solutions offer mobile capabilities, check for it in the solutions you shortlist.

• Focus on core features: Some CRM solutions have extensive functionalities, such as channel management, help desk automation, call center automation, field service management, and marketing automation, which you may not need. Make a list of the features you need and then choose a suitable solution or pricing plan. Get the essential features such as document storage, custom reports, and proposal management.

• Evaluate cloud and on-premise options: Gartner predicts that cloud will represent 75% of the total spend on CRM in 2019. However, don't choose a cloud-based solution just because it's popular. The deployment option determines where your data is stored, the data security measures, and maintenance required. Therefore, thoroughly evaluate both cloud-based and on-premise deployment before making a choice.