LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management, marketing automation, business analytics and more. Available on a monthly subscription basis, the solution is used across a wide range of large and midsize industry verticals including advertising, banking, real estate, retail and more.

LeadMaster offers multiple features integrated into one full package. Email marketing, lead nurturing, marketing analytics, a virtual call center and workflow automation are just a few of the features offered. The intuitive CRM system offers real-time lead capture, lead distribution, nurturing, tracking and customer reporting. Leads can be qualified and converted from almost any source - webinar, call center, landing page, sales lead suppliers and more. LeadMaster also integrates with a variety of useful tools, like Outlook, Google Calendar and click-to-dial VOIP. Field names, dashboard charts, forms and various other functions can be tailored according to business' unique needs.

The monthly subscription covers installation, upgrades, maintenance, and software licensing. LeadMaster also offers personal guidance from their LeadMaster Partners.



32 Reviews of LeadMaster

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 32 reviews

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

2 of 5

October 2018

Too complicated

Dissatisfied to say the least!

Pros

Nothing to be honest. I have used it for a very long time and have never been able to truly be happy with it.

Cons

This CRM is too complicated. You have to use too many different outside tools/resources to get what you need out of it. You have to jump through hoops to function. Constant glitches that lose, remove or even delete things. Support isn't very supportive.

Response from LeadMaster of LeadMaster

Replied October 2018

Hello, We are sorry they didn't have a good experience. We do try to make sure everyone is able to experience the benefits of using our product to the fullest extent and to help them grow their business.

June 2018

Siddesh from Marimba Auto

Company Size: 51-200 employees

Review Source


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

June 2018

Great Marketing reports

Pros

This is a great software for small and medium industries for the data management and get great results from it.

Cons

Even though it is flexible and has benefits, it also has few updating errors and sometimes the software get slow.

February 2018

Brittany from Institution

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

4 of 5

February 2018

Flexible

Pros

Leadmaster is flexible you can customize the platform with your preferences. It is easy to use and learn by utilizing the cloud based solutions.

Cons

Does not help with managing records need to purchase another software if you are looking for that attribute. It does not track students designed for enrolling.

October 2017

Jamie from Advanced Pain Care

Company Size: 201-500 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

Leadmaster has been a huge asset to our marketing department.

This CRM has helped streamline our marketing efforts and provide more accountability to my team.

Pros

Their customer service is the best I've ever had. I have only ever dealt with one person, she has been beyond wonderful with me and my team. I'm not tech savvy at all; I tell him what I need and she finds a way to get it done. I also have a wide age range of reps and they all find the app very easy to use. I looked at several CRM's and for the price, Leadmaster was the perfect fit for us.

Cons

The layout of some of the reports could be better. The app is a tad "clunky" and we did have one glitch on the app that took weeks to fix.

October 2017

Carl from Alliance

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

Great Product for the price!

Pros

Emailing and prospect tracking are the best features. It has a tone of features that I am yet to understand.

Cons

The program is not as easy to navigate as others, but well worth the price!I would recommend it to others.

September 2017

Kelly from Crenshaw Consulting Group, LLC

Company Size: 11-50 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

September 2017

We really only use LeadMaster as a contact data base.

I was sold on this product by the sales rep. He has always been very helpful. The program has many features we do not utilize, and while the salesman understood that, the customer service department performing set up did not.

Pros

The search feature. The ability to send mass emails and the feedback, i.e., did not open, asked to be taken off list, etc.

Cons

I have not found the tutorials to be very helpful. I would prefer written instructions - I can skip the parts I don't need, easier to go over something I didn't understand, available to review while performing the steps.

There is rarely a tutorial I need available, or if it is available, I'm not sure where to find it. FAQs would also be very helpful.

September 2017

Mary from Coventry Creations

Company Size: 11-50 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

September 2017

This is my first time choosing a CRM database

Pros

User friendly data entry processes. Once we have settled into using this product it has been very helpful with monitoring our customer calls.

Cons

Not enough time was spent on matching our needs to the systems capabilities. Not enough time was spent researching what our needs were or would hope to be in the future. Part of the challenge was my naivete about CRM databases.

April 2017

Desirae from ClientsFirst Consulting

Company Size: 2-10 employees


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

April 2017

LeadMaster

As is the case with most CRMs, the more organized your company's data and processes are, the faster you can get your system up and running and focus on user adoption and training. Likewise, if these things are not addressed prior to setup, you can end up with a mess of useless data and reports.

Pros

What I liked most about this app is that it asks the customer to decide for themselves what information they need and how they want to access it. It also integrates very well with Outlook and Google Calendar.

Cons

What I liked least about this app is that, while the initial questions regarding your business and data for setup can help customize the program to fit your needs like a glove, if your processes are not shored up at the start and you aren't exactly sure what you need to track and how you need to track it, the setup can become confusing. It is easy to accidentally make unnecessary adjustments to the system.

January 2017

Helena from Attendee Interactive

Company Size: 11-50 employees


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2017

Sales Associate

We looked at many options and really wanted something that follow-up our workflow. Happy client!

Pros

Quick set-up, easy to use and good training.

Cons

Not always knowing where to go at first which is typical with a new product.

November 2016

Rod from WaterQuest

Company Size: 11-50 employees


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2016

CRM Leadmaster

Set up and support team were very helpful in getting us up and running.

Pros

Fairly simple to use for lead tracking, appointment, reminders ect.

Cons

Priority lists were a little complicated and difficult to set up. Support team is difficult to get in touch with after launch.

October 2016

Larry from Optimum Healthcare IT

Company Size: 201-500 employees


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2016

Leadmaster CRM - Solid Option

While I have not purchased this solution yet, I will be based on the demos and conversations that I have had. The ease of use along with the features and functionality are exactly what I am looking for.

Pros

ease of use along with the features and functionality

July 2015

Kathi from Strategic Operations


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2015

Robust, deeply customizable, and excellent support

Pros

LeadMaster is designed in an internet era for people and companies who need their CRM product to work for them. While many programs tell the user how to organize themselves, LeadMaster asks the customer to decide for themselves what information they need and how they want to access it. Reports are simple to generate, and even forms are fairly straightforward to create within the program. Pricing is actually accessible for smaller companies. The support is excellent, with very helpful technicians who do a LOT to provide guidance, information, and service.

Cons

The only "downside" might be an overabundance of riches. Because the program is so customizable, it can be a little overwhelming on the front end to have to make all the decisions about data and reporting. Its very robustness can be daunting when starting at the beginning.

May 2015

Jane from Hillandale Family of Communities


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2015

Hillandale's Experience with Leadmaster

Pros

Leadmaster is a very affordable, flexible product that can be customized to your needs. It is important to us to have a full service system that can be defined by our unique needs and wants. Every component of our daily tasks has been created and we are confident as we continue to customize the system it will yield exactly what we need for our business and strategies.

Cons

I believe implementing any type of system has it's growing pains and learning curve. One difficulty is to remember that when updating the specific fields, many times the update has to occur in two locations.

November 2014

Charles from Bank of America


Ease-of-use

3.5 of 5

Customer support

4 of 5

Functionality

3.5 of 5

November 2014

LeadMaster Lead Management Review

Pros

I like its integration with Outlook and Google Calendar. It's very user friendly.

Cons

It's a bit difficult to set up and a bit difficult to customize.

November 2014

Marcello from Cornerstone Realtors


Ease-of-use

2.5 of 5

Customer support

4 of 5

Functionality

3.5 of 5

November 2014

Top producer

Pros

I like the affordability and reliability. I also like the performance and technology.

Cons

I don't like the fact that there are no actual easy to use tasks for reminders.

October 2014

Jim from Guns for Poland


Ease-of-use

3 of 5

Customer support

3.5 of 5

Functionality

3 of 5

October 2014

costof program

Pros

Easy to use, easy to fix, easy to load and easy to update.

Cons

Cost is a little much, but I guess that it's not too bad under the circumstances.

October 2014

Diane from Great Lakes Label, LLC


Ease-of-use

4.5 of 5

Customer support

4.5 of 5

Functionality

3.5 of 5

October 2014

LeadMaster Lead Management Complete Marketing Automation

Pros

LeadMaster offers a comprehensive CRM at a great price. It allows our company to manage customers and leads efficiently. The sales and customer service support is fantastic as well.

Cons

Currently, the email campaign editor does not have a working spell check function.

October 2014

C.J. from Blue Bridge


Ease-of-use

2.5 of 5

Customer support

4 of 5

Functionality

2.5 of 5

October 2014

VP of Sales

Pros

They have very accessible and helpful support, as they had someone assigned to us for any issues.

Cons

It wasn't designed for telephone sales and was hard to build accurate statistical reports

August 2014

Lisa from Woodlawn


Ease-of-use

4.5 of 5

Customer support

5 of 5

Functionality

4.5 of 5

August 2014

An easy yet dependable CRM that gets the job done

Pros

It's easy to make changes yourself, and there's a lot of help on the backend in learning the product with the videos and instructions. The library is an excellent tool.

Cons

I wish they would push our leadership to have the training webinar for the sales people. They need to stay on the leadership at Woodlawn to get this done. Salespeople are not utilizing the product correctly.

August 2014

Nicole from Warrenton Select/Summit Motors

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

August 2014

We love our Leadmaster

For our smaller dealerships who have never used a crm, Leadmaster not only gave them the understanding of the systems, the ease of use, the customer service, but an increase in sales because of the ability to use drip campaigns to keep potential clients interested. The ability to now expand on the simplicity of the product that we began with, will open up even more opportunities for our sales people.