Showing 1-20 of 311 products
With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read more
Recent recommendations: 336 recommendations
FreeAgent CRM is a cloud-based sales, marketing and customer service platform that helps small businesses nurture quality customer relationships. The system works automatically by pairing with the user's email to create and classify... Read more
Recent recommendations: 270 recommendations
Thryv is a cloud-based customer relationship management (CRM) solution designed for small businesses across various industry verticals. Features include appointment scheduling, billing and invoicing, contact management, reputation... Read more
Recent recommendations: 209 recommendations
Infusionsoft by Keap is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries... Read more
Recent recommendations: 185 recommendations
NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read more
Recent recommendations: 126 recommendations
The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read more
Recent recommendations: 124 recommendations
Zendesk Sell (formerly Base) is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere.... Read more
Recent recommendations: 121 recommendations
AmoCRM is a cloud-based customer relationship management solution that helps users manage the sales pipeline. Users can receive feedback and reports about the performance of salespersons. The solution offers lead scoring and nurturing,... Read more
Recent recommendations: 89 recommendations
Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within... Read more
Recent recommendations: 80 recommendations
FunnelMaker is a cloud-based customer relationship management (CRM) solution designed for businesses of all sizes. The solution offers a user dashboard and helps in automatic sales tracking, email tracking and opportunity management. FunnelMaker... Read more
Recent recommendations: 29 recommendations
Mission Suite is a cloud-based customer relationship management (CRM) platform for small to midsize businesses that helps automate day-to-day sales and marketing processes. The software enables teams to track sales pipelines, create... Read more
Recent recommendations: 26 recommendations
Pipeliner CRM delivers dynamic visualization of the pipeline, sales process and sales activities. Its visual contact management allows users to gain a comprehensive view of their customers and prospects and even map out how they are... Read more
Recent recommendations: 20 recommendations
Bpm'online is a process-driven customer relationship management (CRM) solution for marketing, sales and service automation. The solution allows companies to manage the customer lifecycle from lead to sales and to ongoing customer service. The... Read more
Recent recommendations: 19 recommendations
Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read more
Recent recommendations: 12 recommendations
OnContact CRM is a mid-market customer relationship management (CRM) solution that can be deployed on-premise or in the cloud. OnContact includes complete sales automation, marketing automation, customer service and contact center... Read more
Recent recommendations: 11 recommendations
TeamSupport is a B2B customer support software that helps teams collaborate together by eliminating miscommunications, improving customer communication and swiftly addressing client issues. TeamSupport has several key features that... Read more
Recent recommendations: 7 recommendations
Formerly Saleslogix, Infor CRM offers a flexible customer relationship management (CRM) system for managing relationships, information and CRM. It provides comprehensive capabilities for managing sales, marketing and customer service... Read more
Recent recommendations: 7 recommendations
Copper is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The Copper solution... Read more
Recent recommendations: 6 recommendations
Zendesk is a cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge base and online communities. The solution offers a customizable front-end portal, live chat features and... Read more
Recent recommendations: 5 recommendations
SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft Outlook. SalesOutlook CRM automatically syncs all customer data at one place. All files and email correspondence... Read more
Recent recommendations: 5 recommendations
Customer relationship management (CRM) is a crucial aspect of modern business. As we've defined it elsewhere, CRM is: “A system that stores and organizes the info a business has about its leads and customers. It can also take that info and provide actionable next steps for what do with those leads. It helps businesses that need to improve sales and/or be better organized in how they engage with prospects, leads and current customers."
In the realm of financial advising and other financial services, CRM is even more important. Advisors need to have quick, ready access to all the information about their clients, including previous interactions, so that they can provide the most comprehensive, actionable advice possible.
In an industry that relies on personal relationships between advisors and their clients, CRM software can help businesses grow their client base while still personalizing their interactions with these clients and maintaining positive relationships. That's why CRM systems specifically geared toward financial services are so crucial for today's financial advisors.
This buyer's guide will explain what makes financial CRM software unique, explore some common features of many systems and discuss the specific questions your business should consider before purchasing.
Here are the aspects of financial CRM that we'll discuss:
On the most basic level, CRM software consolidates all customer information into one database, allowing users across the company to organize, manage and access that information without working cross-purposes. In addition, the software can automate some common practices, monitor performance/productivity and analyze data in order to provide reports that can help you predict trends or refine your practices.
Financial CRM software is an industry-specific type of CRM geared, as the name suggests, toward the financial services industry. This software is specifically geared toward financial advisors. Many top financial CRM software providers are, in fact, general CRM vendors offering a particular subsystem or add-on.
What differentiates CRM for financial advisors from a more generalized CRM system is that the software will not just capture the contact information of customers, but also their broad financial information, their relationship to the firm and their specific interactions with different advisors and other team members across the entire business.
The next section will discuss both general CRM features and those specific to financial CRM.
|Customer data management||This core feature provides a searchable database to anyone with access to the system. That database will house customer information as well as relevant documents. In general, this means the database stores contact information, preferred means of contact and other general information about the customer. For financial CRM systems, this information will also include important financial information about the client, such as assets, liabilities and insurance policies.|
|Interaction tracking||In addition to holding customer information, CRM databases will also store a history of all interactions with a client or prospect, whether those were conversations on the phone, in person or through live chat, email or any other channel. These can be either logged manually by advisors or automated by integrating with phone and email systems. This helps keep the entire advisory team on the same page with each client, to make sure that no efforts are doubled up or wasted due to miscommunication.|
|Activity tracking||Similar to interaction tracking, this function will help prevent confusion and miscommunication by tracking all of the activity associated with a particular account. This way, multiple people across the company can help manage a client's financial assets and make sure that all activity is documented and tracked.|
|Client segmentation||This feature can differentiate and segment clients (based on their information) into unique groups that require different services and different types/amounts of contact, helping your business streamline its best practices for each client.|
|Workflow automation||This function allows you to standardize business processes through a combination of task lists, calendars, alerts and templates. For example, once a task is checked off as complete, the system can automatically set a task for the next step in the process. The software can thus provide a combination of automated messages and calendar alert reminders for advisors to reach out to clients personally.|
|Analytics and reporting||Based on activities logged into the database, the CRM system can track the performance and productivity of individual advisors, in order to provide reports on how they can improve that performance. The same function can also be used to generate predictive forecasts of future activities.|
Account analytics in bpm'online
Financial services firms can vary widely in size, and this variation will lead them to different requirements in their CRM systems. You will likely find your business falling into one of the following categories:
Other factors to take into consideration when choosing the right financial CRM for your business include: