Distribution CRM

A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.

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Showing 1 - 20 of 335 products
Showing 1 - 20 of 335 products

NetSuite CRM

With a strong emphasis on sales and marketing automation, customer support and partner management, NetSuite CRM+ is a comprehensive, Web-based client relationship management system for small and midsize businesses. ...Read more

3.91 (187 reviews)

53 recommendations

HubSpot Sales Hub

Supercharge your sales process with Sales Hub, a powerful and easy to use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics and reporting for growing teams. Optim...Read more

4.52 (323 reviews)

41 recommendations

Insightly

Insightly is a SaaS-based CRM solution targeted at growing mid-sized businesses. More than 1.5 million users worldwide use Insightly to securely manage all their customer data in one place, build customer relationships, accelerate...Read more

3.94 (498 reviews)

26 recommendations

Salesforce Sales Cloud

Grow your revenue and profits with intelligent sales automation with Sales Cloud. Help every rep be more efficient. Close more deals. Collect cash faster. Boost growth and profit with intelligent automation and integrated tools fr...Read more

4.38 (17101 reviews)

23 recommendations

FreeAgent CRM

FreeAgent is a complete CRM platform and robust work management system. FreeAgent helps teams get everything in one place, work more collaboratively to get more done, and track and improve performance. Whether it’s a deal, a proje...Read more

4.65 (71 reviews)

22 recommendations

LeadMaster

An industry contender since 1998, LeadMaster is an extremely comprehensive, fluid sales lead management software, offering an arsenal of web-based solutions for sales force automation, lead tracking, and more....Read more

4.10 (36 reviews)

18 recommendations

Claritysoft CRM

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM withi...Read more

4.49 (107 reviews)

17 recommendations

Zendesk Sell

Zendesk Sell (formerly Base) is the web and mobile-based customer relationship management application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Th...Read more

4.29 (138 reviews)

16 recommendations

CentraHub CRM

Centra Hub CRM is a solution designed to help businesses of any size streamline sales, customer service, and marketing processes. It can be hosted on the cloud or installed on-premise. With live dashboards, custom reporting, and a...Read more

4.05 (21 reviews)

15 recommendations

SugarCRM

SugarCRM is a cloud-based application for handling sales automation, marketing automation, account management and customer relationship management needs. SugarCRM offers features such as customizable home pages, a new-user "wizard...Read more

3.79 (365 reviews)

13 recommendations

Software pricing tips

Read our Distribution CRM Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

SalesNOW

SalesNOW is a mobile-friendly CRM solution designed for workforces on-the-go. The system has apps tailored specifically for Android, Apple and Blackberry phones and provides users access from any connected mobile device....Read more

4.63 (83 reviews)

10 recommendations

Pipeliner CRM

Pipeliner has revolutionized CRM with our unique visual interface, no-code workflow automation engine, and instant, dynamic insights and reporting.

 This CRM provides both salespeople and sales management with many ways of displ...Read more

4.62 (204 reviews)

7 recommendations

Workbooks

Workbooks offers growing companies a SaaS platform to run their business and engage with their customers – at an affordable price. Workbooks designs, develops and implements its own software, which is targeted specifically at mid-...Read more

4.35 (106 reviews)

5 recommendations

Creatio CRM

Creatio CRM is a no-code powered suite of high-end products for marketing, sales, and service automation to automate the entire customer journey with a maximum degree of freedom. •Marketing Creatio - a ready-to-use platform to ...Read more

4.76 (87 reviews)

5 recommendations

CallProof

CallProof is a cloud-based lead tracking solution that helps businesses automate sales reporting operations in real-time. Key features for field salespeople include customer tracking, multiple routes support, google calendar integ...Read more

4.13 (24 reviews)

4 recommendations

Quickbase

Quickbase is a low-code application development platform that enables organizations to unite information, people, and workflows within distribution in a single, cloud-based platform. Unlike traditional software solutions, Quickbas...Read more

4.45 (243 reviews)

3 recommendations

Skynamo

Designed for manufacturers, wholesalers, and distributors, Skynamo is an all-in-one mobile-friendly field sales platform that allows field teams to easily capture orders and access accurate product and pricing information from any...Read more

4.44 (16 reviews)

2 recommendations

Really Simple Systems CRM

Really Simple Systems is an easy to use cloud CRM system designed for small and mid-sized organizations, yet also perfect for larger teams. There’s a customizable Sales CRM, plus options for Marketing and Service tools and integra...Read more

4.44 (368 reviews)

1 recommendations

Issuetrak

Issuetrak is a flexible issue tracking software solution that can be configured to suit the needs of a variety of industries and usages, including IT Help Desk, Customer Support, Project Management, and more. Issuetrak can be dep...Read more

4.54 (172 reviews)

1 recommendations

Document360

Document360 is a cloud-based help desk solution that enables users in businesses across various industries to create, collaborate and publish self-service knowledge bases for their products. Features include content management, gu...Read more

4.68 (90 reviews)

1 recommendations

Buyers Guide

Last Updated: June 30, 2022

 

Those in the distribution industry, like any other business, stand to benefit by using customer relationship management (CRM) software—through increased customer satisfaction and sales, for instance. Also, as in other industries, our research finds that distributors want a CRM tool that offers features relevant to their field.

For distributors, customer relationships are tied very closely to the products they distribute; they fall in between the customer and the manufacturer whose products they're distributing. That's why the CRM tool they use should not just let them manage customers but also the products flowing to them.

There are plenty of software vendors that are aware if this need, and thus build or modify CRM tools to suit distributors' unique requirements.

In this buyer's guide, we'll look at the core features of distribution CRM software and what you should know before making a purchase.

Here's what we'll cover:

What is a distribution CRM?
Common features of distribution CRM
What type of buyer are you?
Key considerations

What is a distribution CRM?

A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.

bp'm online CRM dashboard

 

Tracking prospects, invoices, and payments in bpm'online

Common features of distribution CRM

Distribution CRMs offer certain common functionalities that cater to a wide range of distribution businesses: food distribution, consumer packaged goods, fuel delivery, and so on.

Let's look at these functionalities more closely.

Contact management Create a centralized database of customer data such as shipping address and phone number.
Interaction tracking Track communications with contacts via multiple channels, such as emails, chat conversations, and phone calls.
Lead management Capture and store details of potential clients, in a central location, and track their conversions.
Quote management Allow sales representatives to automatically generate price quotes of products for customers.
Order and invoice management Process orders and create invoices using shipping and billing details.
Inventory management Keep inventory records based on item size, color, and other attributes. Monitor stock levels.
Warehouse management Track how items are arranged and stored in the warehouse and optimize their storage for quick order processing.
Workflow automation Create and monitor tasks that sales agents need to complete as customers move along the sales pipeline.
Document management Store and track documents, such as bills of material, product quotes, and invoices in a centralized location.
Reporting and analytics Monitor and analyze the performance of your sales team with detailed reports and analytical dashboards.

What type of buyer are you?

The right distribution CRM depends on the size and specific requirements of your business.

Here are three common types of distribution CRM buyers and their chief concerns:

  • Small and midsize businesses (fewer than 1,000 employees): These buyers typically have limited budgets for software. As a result, they're primarily concerned with a solution's pricing. This makes cloud-based CRM tools preferable over on-premise tools, as cloud-based deployment requires significantly lower upfront investment.
  • Large enterprises (more than 1,000 employees): These buyers need a tool with advanced functionalities. Enterprise resource planning software that offers CRM as a built-in module is a viable option for these buyers. ERP tools typically also offer accounting and project management functionalities; this can serve cross-functional needs by allowing teams to use a single solution to manage different business processes.
  • Best-of-breed buyers: These buyers could belong to either of the above categories. They are typically looking to solve a specific business need with software. For instance, a wholesale distributor that wants software primarily to process customer orders more quickly might need distribution inventory management software, instead of a CRM tool. Likewise, if you're looking to improve after-sales customer service, you might go for help desk software, which is a part of the larger family of CRM solutions.

Key considerations

To choose the right manufacturing CRM for your business, you must take into account factors such as total cost and integration requirements.

Let's look at these more closely:

  • Total cost of software: Understanding the total cost of software means looking beyond its procurement cost (usually a one-time license fee for on-premise and a recurring subscription for cloud-based solutions). Businesses also need to account for costs incurred during installation, customization, maintenance and support, data migration, training, and so on.
  • Integration requirements: As you evaluate options, you need to consider a CRM's ability to integrate with the tools you already use, or intend to use. This will ensure seamless data flow between otherwise disparate tools, reducing effort and errors due to manually copying and pasting data, and should also speed up processes. Email marketing, project management, and help desk software solutions are some popular integration options.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.