Mailchimp

RATING:

4.5

(17149)

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor...

Mailchimp Pricing

Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

Starting price: 

$13.00 per month

Free trial: 

Available

Free version: 

Available

MailChimp dashboard
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Mailchimp Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Mailchimp

1 - 5 of 14,155 Reviews

Tobe

2 - 10 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Artur

Verified reviewer

Import and Export, 11-50 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

User-Friendly but expensive in somes cases

PROS

Mailchimp is highly appreciated for its user-friendly interface, comprehensive features, robust automation, design tools, integrations, detailed analytics, scalability, extensive support resources, and a free plan for small businesses.

CONS

The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed reporting, and costly list management due to duplicate subscribers.

Lisa

Information Technology and Services, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2024

Mailchimp is the best

PROS

Mailchimp is so easy to use. It is a set up and forget type of solution. I create an email campaign, schedule it to send, and then review the analytics. There is so much automation built in to help me save time on creating email campaigns. The import/export function for contacts is incredibly easy to use. I have used other email platforms and I have found Mailchimp is that absolute best.

CONS

I dislike the way Mailchimp counts contacts and charges you for them. You have to pay for unsubscribed or inactive email addresses. I have found a round about way to avoid this but it is a manual task. I need to monitor this closely and make sure we are not paying extra for email addresses we are not sending to.

Reason for choosing Mailchimp

Platform appeared to be more user friendly and the analytics were more robust.

User Profile

Ben Marcoux

Verified reviewer

Marketing and Advertising, 2-10 employees

Used more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2021

Why I Don't Use Mailchimp

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

PROS

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

CONS

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Reason for choosing Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.

Akinyemi

Information Technology and Services, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

MailChimp Review

I've been using MailChimp for my email marketing. It's so amazing. It's so amazing that I have adopted it as email marketing software of choice. I have kept recommending it to people.

PROS

MailChimp is my one my best email marketing software. It's easy to use and beginner friendly. The overall interface is so great and easy to navigate. The labels and gatherings are exceptionally useful in keeping a data set for my customer base. I find the greeting pages ideal for running promotions on Facebook, Google, and so on. Having the option to make sections effectively is an incredible advantage.

CONS

With my experiential knowledge of using MailChimp, it is almost impossible to equate other softwares with it when it comes to email marketing.

Reasons for switching to Mailchimp

They didn't give me the best l wanted in my email marketing business.