Mailchimp Software

Find out more:

PriceWatch Demo

Find out more:

PriceWatch Demo

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor...

Mailchimp Pricing

MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/block - 2M to 3M Emails 121 to 160 Blocks - $12/block - 3M to 4M Emails 161+ Blocks - $10/block - 4M+ Emails

Free trial: 

Available

Free version: 

Available

Close

Image 1 of 6

MailChimp dashboard

Mailchimp User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4

Functionality

4.5

Showing 1 - 5 of 14,727 reviews

Tobe

Company size: 2 - 10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Justin

Verified reviewer

Company size: 2-10 employees

Industry: Media Production

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2022

Best Email Marketing Software Available

The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Reasons for choosing Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!

Reasons for switching to Mailchimp

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Eddie

Company size: 2-10 employees

Industry: E-Learning

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
3

Functionality

out of 5

April 2022

Great for small user lists

Very positive to get started, but got expensive quickly and the new user interface is very confusing

Pros

Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

Cons

The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

Reasons for choosing Mailchimp

Free to start with, easy to deploy, does not require any coding or complex permissioning

Reasons for switching to Mailchimp

Constant Contact felt very antiquated, did not have the same features as MailChimp, and MailChimp feels more agile and "lightweight." Constant Contact does not innovative like a tech company

LaToya

Company size: 1 employee

Industry: Management Consulting

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
3

Functionality

out of 5

May 2022

Mailchimp

Overall, Mailchimp was OK, but it was not the best for my business needs.

Pros

The feature I liked the most was sending out social media posts.

Cons

The features related to the email campaign were very limited. You could only have a certain number of "groups". For some reason, I felt that the software itself was not that easy to use. I was also not able to upload or sync a lot of different templates.

Reasons for choosing Mailchimp

I didn't. I tried Mailchimp; didn't like it so I searched for other alternatives and went with the latter.

Reasons for switching to Mailchimp

Business needs; costs

Leng

Company size: 2-10 employees

Industry: Non-Profit Organization Management

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
4

Functionality

out of 5

April 2022

Mailchimp is great for email campaigns

My overall experience has been ok. It's easy to use, great for the design aspect of email campaigns with the templates etc. it provides great feedback about the campaigns. I know mailchimp has great features that my organization should use better and that way get a better bang of our money.

Pros

Design capabilities. To be honest, I've been trying to quit the software because we use too many in our organization for doing email campaigns. The user interface for creating templates and overall design is better than other softwares like Bloomerang and our marketing people keep defending to keep mailchimp for that reason. It's easier to use than some in the competition.

Cons

The main weakness I believe is the fact that a lot of the emails go into people's spam folder, which it does not happen with the other database platform we use, Bloomerang. Bloomerang sends the newsletter in chunks (not all at the same time) to avoid that. I don't know if there is something else to it, but the reality is that many people miss our campaigns due to this reason. Also, it's getting more and more expensive, at least for a small grass-root like us

Reasons for switching to Mailchimp

Templates in Bloomerang are awful -although they have improved- it's still not as flexible as Mailchimp. Also due to the operations of my organization we like to separate donors information from other type of customers.

Popular Mailchimp Comparisons