--- title: "Best Real Estate CRM Software - 2026 Reviews & Pricing" description: "Find the best Real Estate CRM Software for your organization. Compare top Real Estate CRM Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/crm/real-estate-crm-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Real Estate CRM Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Real Estate CRM Software of 2026 Updated November 6, 2026 ## Real Estate CRM FAQs Software Advice advisors had 41 conversations with buyers about Real Estate CRM software between January 2025 and June 2026. These are the questions that came up most. - How do I choose the right Real Estate CRM software for my business? According to buyers our advisors talk to, choosing the right real estate customer relationship management (CRM) system means focusing on how well it combines lead generation, lead management, and integration with other tools. Buyers frequently mention the need to watch out for high or unpredictable pricing and to evaluate the strength and quality of built-in lead generation features. Many teams check whether the software is cloud-based and if it can support agents working on mobile devices. A common challenge is finding a system that handles the entire sales pipeline while keeping costs and hidden fees in check. - What is the best Real Estate CRM software for a small to mid-size business? There is no single real estate customer relationship management (CRM) software that fits every small to mid-size business, according to our advisors, buyers want software that can handle both lead generation and lead management in one place. A good fit should let users track, nurture, and organize leads throughout the sales process, and often includes built-in CRM tools or offers integration with other CRM systems. Buyers frequently mention dissatisfaction with some options, especially if pricing is high or if lead generation features do not deliver enough quality leads, so these are key areas to compare when choosing software. Answer based on 24 advisor calls - What should businesses watch out for when choosing Real Estate CRM software? Advisor-call conversations show that teams choosing real estate customer relationship management (CRM) software should be alert to pricing surprises, lead generation limitations, and integration gaps. Many buyers are in the real estate industry and operate small businesses, so they often focus on keeping costs predictable as prices can rise or include hidden fees. Weak native lead generation tools and concerns about the quality of leads are another point buyers frequently weigh, as these features directly affect their sales pipeline. Integration with third-party CRM tools is a common requirement since some systems lack strong built-in lead management. Most buyers ask about cloud-based options, so weighing the benefits and limits of cloud deployment is an important part of the decision process. Answer based on 25 advisor calls - What are common complaints about Real Estate CRM software? The most common complaint about real estate customer relationship management (CRM) systems is overall dissatisfaction, which buyers frequently mention when speaking with our advisors. High or rising pricing is another repeated challenge, as buyers are often frustrated by costs that exceed their expectations. Some users also call out weak native lead generation tools and concerns over the quality of leads provided by these systems. Answer based on 22 advisor calls - What is the difference between Real Estate CRM software and a general CRM? The main difference buyers frequently tell our advisors that they see between real estate CRM software and general customer relationship management (CRM) software is the focus on features tailored for real estate, like built-in lead generation and tools to attract and convert business prospects. real estate CRM options often center on managing leads from initial inquiry through the sales process, while buyers looking at general CRM software more commonly ask about a broader set of needs like sales automation, email marketing, scheduling, and detailed interaction tracking. Many real estate buyers specifically mention that native lead generation and the quality of leads can be a pain point with industry-specific tools, while general CRM buyers tend to struggle more with manual processes and integrating with other software. Answer based on 25 advisor calls - How much does Real Estate CRM software cost? During advisor calls, buyers most often hear that real estate teams usually pay a flat monthly price for a customer relationship management (CRM) tool, with a median of $100 and most options ranging from $62 to $192. Some tools are priced per user per month instead, typically falling between $50 and $100, with a median near $70. Teams often compare both pricing models before deciding which fits their needs best. Answer based on 27 advisor calls - What features should Real Estate CRM software include? Real estate CRM systems, based on advisor calls, are expected to include lead generation tools, a way to manage and track leads, and customer relationship management (CRM) features. Buyers frequently mention the need to nurture contacts through the sales process and often want either built-in CRM capabilities or integration with another CRM platform. Answer based on 16 advisor calls - What is Real Estate CRM software and what does it do? Real Estate customer relationship management (CRM) software helps real estate professionals organize and track interactions with leads, clients, and prospects. In advisor-call conversations, a common theme is that buyers look for these platforms to centralize lead information, automate follow-ups, manage email marketing, and support agents working from mobile devices. The software is often used to manage the entire sales process, from generating and nurturing leads to closing deals. Answer based on 16 advisor calls On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Frequently Asked Questions 5. Related Software Filter products 312 results ### Compare Products Showing 1 - 25 of 312 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [LeadSquared](/crm/leadsquared-profile/) - Overall rating: 4.3/5 - Reviews: 167 - Best for: Ease of use - Free trial: Not available - Free demo: Not available #### Overview LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. The company specializes in solving [Read more](/crm/leadsquared-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Multi-Channel Marketing: 5/5 - SMS Marketing: 5/5 - Sales Analytics: 5/5 ##### Worst rated features - Activity Dashboard: 1/5 - Social Media Integration: 1/5 - Reminders: 1/5 [See all features](/crm/leadsquared-profile/#key-features) --- ### [SatuitCRM](/product/466225-SatuitCRM/) - Overall rating: 4/5 - Reviews: 3 - Free trial: Not available - Free demo: Not available #### Overview SatuitCRM is a customer relationship management (CRM) solution designed for investment professionals in the institutional asset management, private equity, hedge fund and wealth [Read more](/product/466225-SatuitCRM/) --- ### [Salesforce Sales Cloud](/product/2764-Salesforce/) - Overall rating: 4.4/5 - Reviews: 19,024 - Starting price: $25.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing automation and contact management solutions. It [Read more](/product/2764-Salesforce/) ##### What users love - Enhanced customer relationship management - Comprehensive sales process control - Highly adaptable platform configuration ##### To take in mind - Significant costs and add-on fees - Steep learning and onboarding demands - Complex and limited reporting tools #### Features ##### Best rated features - Proposal Generation: 5/5 - Campaign Analytics: 5/5 - For Real Estate: 5/5 - Drag & Drop: 5/5 [See all features](/product/2764-Salesforce/#key-features) #### Pricing ##### Starter Suite - Price: $25.00/month - For up to 5 users ##### Pro Suite - Price: $100.00/month - This plan is designed for any size team and is billed annually. ##### Enterprise - Price: $165.00/month - This plan is designed for any size team and is billed annually. [See full pricing details](/product/2764-Salesforce/#pricing-and-plans) --- ### [Quickbase](/crm/quick-base-profile/) - Overall rating: 4.4/5 - Reviews: 334 - Starting price: $35.00/month - Best for: Small businesses - Free trial: Available - Free demo: Available #### Overview Quickbase is a no-code/low-code operations platform that helps small businesses, mid-market companies, and enterprise organizations across industries such as construction, [Read more](/crm/quick-base-profile/) ##### What users love - Responsive and knowledgeable support - Highly flexible customization options - Automates complex business workflows ##### To take in mind - Expensive for growing teams #### Features ##### Best rated features - Territory Management: 5/5 - Status Tracking: 5/5 - Compliance Tracking: 5/5 - Accounting: 5/5 [See all features](/crm/quick-base-profile/#key-features) #### Pricing ##### Free trial - Price: Custom - Pricing available upon request ##### Team - Price: $35.00/month - Minimum of 20 users ##### Business - Price: $55.00/month - Minimum of 40 users [See full pricing details](/crm/quick-base-profile/#pricing-and-plans) --- ### [RealEstateHalo](/crm/myleaddashboard-profile/) - Overall rating: 4.5/5 - Reviews: 82 - Starting price: $48.00/month - Free trial: Available - Free demo: Not available #### Overview RealEstateHalo from Halo Programs is a cloud-based solution for the residential real estate industry. The platform offers built-in customer relationship management (CRM) tools, [Read more](/crm/myleaddashboard-profile/) #### Features ##### Best rated features - Data Import/Export: 5/5 - Client Management: 5/5 - Interaction Tracking: 5/5 - Lead Management: 5/5 ##### Worst rated features - Segmentation: 3/5 [See all features](/crm/myleaddashboard-profile/#key-features) #### Pricing ##### Starter - Price: $48.00/month - 1 user or team - Starting at 500 contacts - Billed annually ##### Growth - Price: $415.00/month - Up to 3 users - Up to 3,000 contacts - Billed annually ##### Pro - Price: $665.00/month - Up to 10 users - Up to 10,000 contacts - Billed annually [See full pricing details](/crm/myleaddashboard-profile/#pricing-and-plans) --- ### [Lofty](/crm/chime-profile/) - Overall rating: 3.8/5 - Reviews: 128 - Best for: Popular - Free trial: Not available - Free demo: Not available #### Overview Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo [Read more](/crm/chime-profile/) ##### What users love - Intuitive and accessible interface ##### To take in mind - Slow and unhelpful support experience #### Features ##### Best rated features - Marketing Automation: 5/5 - Property Management: 5/5 - Commenting/Notes: 5/5 - Data Visualization: 4.8/5 ##### Worst rated features - Activity Tracking: 1/5 - Customizable Fields: 1.3/5 - Lead Qualification: 2/5 - Campaign Management: 2.5/5 [See all features](/crm/chime-profile/#key-features) --- ### [Zoho CRM](/crm/zoho-crm-profile/) - Overall rating: 4.3/5 - Reviews: 7,010 - Starting price: $14.00/month - Best for: Enterprise businesses - Free trial: Available - Free demo: Not available #### Overview Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer [Read more](/crm/zoho-crm-profile/) ##### What users love - User-friendly and adaptable design - Affordable plans and good value - Comprehensive feature-rich platform ##### To take in mind - Slow and inconsistent support response - Cluttered and overwhelming interface - Limited and complex email tools #### Features ##### Best rated features - Remote Access/Control: 5/5 - Client/Property Matching: 5/5 - For Mac Devices: 5/5 - Widgets: 5/5 ##### Worst rated features - Chatbot: 2/5 - Sales Forecasting: 3/5 - Social Marketing: 3/5 [See all features](/crm/zoho-crm-profile/#key-features) #### Pricing ##### Standard - Price: $14.00/month ##### Professional - Price: $23.00/month ##### Enterprise - Price: $40.00/month [See full pricing details](/crm/zoho-crm-profile/#pricing-and-plans) --- ### [Less Annoying CRM](/crm/less-annoying-crm-profile/) - Overall rating: 4.8/5 - Reviews: 660 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview We built Less Annoying CRM 17 years ago for the thousands of independent consultants, agents, and small business owners who are hitting the limits of their spreadsheets, but [Read more](/crm/less-annoying-crm-profile/) #### Features ##### Best rated features - Activity Tracking: 5/5 - For Mac Devices: 5/5 - For Real Estate: 5/5 - Commission Management: 5/5 ##### Worst rated features - Prospecting Tools: 3.5/5 - Data Security: 4/5 [See all features](/crm/less-annoying-crm-profile/#key-features) #### Pricing ##### Core - Price: $15.00/month - Get all our features at our single price tier. No more having to choose between complicated pricing [See full pricing details](/crm/less-annoying-crm-profile/#pricing-and-plans) --- ### [Rent Manager](/property/rent-manager-profile/) - Overall rating: 4.6/5 - Reviews: 662 - Best for: Value for money - Free trial: Not available - Free demo: Available #### Overview Rent Manager is a cloud-based property management software designed to help manage residential, commercial, association, manufactured housing, self-storage, and short-term-stay [Read more](/property/rent-manager-profile/) ##### What users love - Responsive and knowledgeable assistance - User-friendly and adaptable design - Comprehensive training resources available ##### To take in mind - Difficult report customization and exports - Additional fees and costly add-ons - Long wait times and inconsistent help #### Features ##### Best rated features - Lease Origination: 5/5 - Third-Party Integration: 5/5 - Categorization/Grouping: 5/5 - For Real Estate: 5/5 [See all features](/property/rent-manager-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request ##### Plus - Price: Custom - Pricing available upon request ##### Premium - Price: Custom - Pricing available upon request [See full pricing details](/property/rent-manager-profile/#pricing-and-plans) --- ### [EngageBay CRM](/crm/engagebay-profile/) - Overall rating: 4.6/5 - Reviews: 912 - Starting price: $0.00/month - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by [Read more](/crm/engagebay-profile/) ##### What users love - Responsive and helpful support team - Affordable and feature-rich plans - Intuitive and user-friendly interface ##### To take in mind - Email deliverability and limitations - Limited reporting and analytics depth #### Features ##### Best rated features - Multi-Campaign: 5/5 - Responsive Web Design: 5/5 - Real-Time Chat: 5/5 - Onboarding: 5/5 [See all features](/crm/engagebay-profile/#key-features) --- ### [monday CRM](/marketing/monday-crm-profile/) - Overall rating: 4.7/5 - Reviews: 468 - Starting price: $12.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview monday CRM is a sales platform that helps businesses streamline sales cycle. The platform caters to a range of industries, such as real estate, software and IT services, media and [Read more](/marketing/monday-crm-profile/) ##### What users love - Intuitive interface and onboarding - Customizable workflows for teams - Streamlined client relationship management ##### To take in mind - Expensive for small teams #### Features ##### Best rated features - Opportunity Management: 5/5 - Lead Scoring: 5/5 - Templates: 5/5 - Document Management: 5/5 ##### Worst rated features - Dashboard: 2/5 - Meeting Management: 3/5 - Campaign Management: 3/5 - Data Security: 3.5/5 [See all features](/marketing/monday-crm-profile/#key-features) #### Pricing ##### Basic - Price: $12.00/month ##### Standard - Price: $17.00/month ##### Pro - Price: $28.00/month [See full pricing details](/marketing/monday-crm-profile/#pricing-and-plans) --- ### [Sell.Do](/crm/selldo-profile/) - Overall rating: 4.7/5 - Reviews: 134 - Starting price: $34.99/month - Best for: Features - Free trial: Not available - Free demo: Not available #### Overview 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗡𝗼.𝟭 𝗔𝗜-𝗳𝗶𝗿𝘀𝘁 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗖𝗥𝗠. With Sell.Do, real estate builders, developers, agents, and brokers can effectively manage sales & marketing [Read more](/crm/selldo-profile/) #### Features ##### Best rated features - API: 5/5 - Segmentation: 5/5 - Lead Qualification: 5/5 - Omnichannel Outreach: 5/5 ##### Worst rated features - Calendar Management: 2/5 - Lead Distribution: 3/5 [See all features](/crm/selldo-profile/#key-features) --- ### [Creatio AI CRM](/product/5948-creatio-ai-crm/) - Overall rating: 4.7/5 - Reviews: 151 - Starting price: $40.00/month - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large [Read more](/product/5948-creatio-ai-crm/) #### Features ##### Best rated features - Conversion Tracking: 5/5 - Calendar Sync: 5/5 - Customizable Fields: 5/5 - Campaign Management: 5/5 ##### Worst rated features - Real-Time Monitoring: 1/5 - Live Chat: 3/5 - Lead Verification/Validation: 3/5 [See all features](/product/5948-creatio-ai-crm/#key-features) --- ### [Salesflare](/marketing/salesflare-profile/) - Overall rating: 4.7/5 - Reviews: 139 - Starting price: $29.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Salesflare is a B2B sales CRM for small and medium-sized teams that want to spend less time maintaining their CRM and more time following up with customers. It is especially suited [Read more](/marketing/salesflare-profile/) #### Features ##### Best rated features - Event Triggered Actions: 5/5 - Email Campaign Management: 5/5 - Customizable Fields: 5/5 - Performance Metrics: 5/5 [See all features](/marketing/salesflare-profile/#key-features) #### Pricing ##### Growth - Price: $29.00/month [See full pricing details](/marketing/salesflare-profile/#pricing-and-plans) --- ### [Close](/crm/close-io-profile/) - Overall rating: 4.7/5 - Reviews: 164 - Starting price: $9.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Close is a sales CRM built for small and growth-stage B2B sales teams. The software is cloud-based, so teams can access it from any browser without installing anything locally. [Read more](/crm/close-io-profile/) #### Features ##### Best rated features - Workflow Automation: 5/5 - Customizable Templates: 5/5 - Call Recording: 5/5 - Third-Party Integrations: 5/5 ##### Worst rated features - Real-Time Notifications: 1/5 - Data Import/Export: 1/5 - Customer Database: 3/5 - Drip Campaigns: 3/5 [See all features](/crm/close-io-profile/#key-features) #### Pricing ##### Solo - Price: $9.00/month - Solo is perfect for individuals organizing leads, managing pipelines, and keeping communication in ##### Essentials - Price: $35.00/month - A great plan for small teams. ##### Growth - Price: $99.00/month - Automation to help your team move faster. [See full pricing details](/crm/close-io-profile/#pricing-and-plans) --- ### [Groove](/product/224461-Groove/) - Overall rating: 4.7/5 - Reviews: 146 - Starting price: $50.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation [Read more](/product/224461-Groove/) #### Features ##### Best rated features - Customizable Fields: 5/5 - Alerts/Notifications: 5/5 - Collaboration Tools: 5/5 - Access Controls/Permissions: 5/5 ##### Worst rated features - Business Process Automation: 3.5/5 - Call Recording: 3.7/5 [See all features](/product/224461-Groove/#key-features) #### Pricing ##### Basic - Price: $50.00/month [See full pricing details](/product/224461-Groove/#pricing-and-plans) --- ### [TotalBrokerage](/crm/totalbrokerage-profile/) - Overall rating: 4.7/5 - Reviews: 132 - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview TotalBrokerage offers the real estate industry’s most comprehensive sales and management platform built to scale brokerage performance, from first contact to close. Developed for [Read more](/crm/totalbrokerage-profile/) #### Features ##### Best rated features - File Sharing: 5/5 - WYSIWYG Editor: 5/5 - CAN-SPAM Compliance: 5/5 - Third-Party Integrations: 5/5 ##### Worst rated features - CRM: 1/5 - Contact Database: 3.7/5 - Lead Capture: 3.8/5 [See all features](/crm/totalbrokerage-profile/#key-features) --- ### [RealOffice360](/crm/realoffice360-profile/) - Overall rating: 4.6/5 - Reviews: 140 - Starting price: $12.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview RealOffice360 is a customer relationship management (CRM) software that helps real estate businesses manage client database, daily tasks and payments on a unified portal. The [Read more](/crm/realoffice360-profile/) #### Features ##### Best rated features - Reporting/Analytics: 5/5 - Drag & Drop: 5/5 - Email Management: 5/5 - Forecasting: 5/5 ##### Worst rated features - Client/Property Matching: 3.9/5 - Document Management: 4/5 [See all features](/crm/realoffice360-profile/#key-features) #### Pricing ##### Essentials - Price: $12.00/month - Best for newer agents or those who don't need advanced features. All the CRM essentials you need to ##### Premium - Price: $25.00/month - Ideal for high-producing agents who need advanced tools, integrations and automated ##### Team - Price: $50.00/month - Perfect for real estate teams that need to collaborate and share data. Everything in Premium PLUS [See full pricing details](/crm/realoffice360-profile/#pricing-and-plans) --- ### [Salesmate](/email-marketing/salemate-profile/) - Overall rating: 4.7/5 - Reviews: 102 - Starting price: $29.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Most CRMs are rigid, inflexible, and cost a lot of money to organizations, and Salesmate solves exactly these pain-points. Salesmate is a flexible, customizable, and [Read more](/email-marketing/salemate-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Sales Reports: 5/5 - Email Campaign Management: 5/5 - Lead Qualification: 5/5 ##### Worst rated features - Goal Setting/Tracking: 3/5 - Email Marketing: 3.4/5 [See all features](/email-marketing/salemate-profile/#key-features) #### Pricing ##### Basic - Price: $29.00/month - Add-ons are available for this plan at additional charges. ##### Pro - Price: $49.00/month - Add-ons are available for this plan at additional charges. ##### Business - Price: $79.00/month - Add-ons are available for this plan at additional charges. [See full pricing details](/email-marketing/salemate-profile/#pricing-and-plans) --- ### [AgentLocator](/crm/agentlocator-profile/) - Overall rating: 4.8/5 - Reviews: 60 - Starting price: CA$249.00/month - Free trial: Not available - Free demo: Not available #### Overview AgentLocator provides lead generation and website design services coupled with a powerful in-house CRM system tailored to the needs of real estate agents. Suited for individual [Read more](/crm/agentlocator-profile/) #### Features ##### Best rated features - Email Templates: 5/5 - Mobile Access: 5/5 - Access Controls/Permissions: 5/5 - Lead Management: 4.8/5 ##### Worst rated features - Email Tracking: 1/5 - Customizable Fields: 1/5 - Task Management: 1/5 - Calendar Management: 1/5 [See all features](/crm/agentlocator-profile/#key-features) --- ### [Pipedrive](/crm/pipedrive-profile/) - Overall rating: 4.5/5 - Reviews: 3,064 - Starting price: $19.00/month - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between [Read more](/crm/pipedrive-profile/) ##### What users love - Intuitive and user-friendly interface - Organized sales process management - Responsive and helpful support team ##### To take in mind - Integration and email limitations - Expensive add-ons and tiered plans - Limited and basic reporting tools #### Features ##### Best rated features - Content Delivery: 5/5 - Click Tracking: 5/5 - Lead Notifications: 5/5 - Multi-Channel Communication: 5/5 [See all features](/crm/pipedrive-profile/#key-features) #### Pricing ##### Lite - Price: $19.00/month - This plan is available at $14/seat/month billed annually or $24/seat/month billed monthly. ##### Growth - Price: $34.00/month - This plan is available at $39/seat/month billed annually or $49/seat/month billed monthly. ##### Premium - Price: $64.00/month - This plan is available at $49/seat/month billed annually or $79/seat/month billed monthly. [See full pricing details](/crm/pipedrive-profile/#pricing-and-plans) --- ### [HubSpot CRM](/product/1854-HubSpot-CRM/) - Overall rating: 4.5/5 - Reviews: 4,493 - Starting price: $20.00/month - Best for: CRM - Free trial: Not available - Free demo: Not available #### Overview HubSpot Smart CRM helps teams win more deals by keeping customer records current. It unifies your customer data, teams, and tech stack in one source of truth, so your team has the [Read more](/product/1854-HubSpot-CRM/) ##### What users love - Centralized customer relationship management - Unified sales and marketing hub - Intuitive and accessible interface ##### To take in mind - Escalating costs and rigid plans - Email integration and automation issues - Cumbersome contact organization tools #### Features ##### Best rated features - Collaboration Tools: 5/5 - For Mac Devices: 5/5 - Commission Management: 5/5 - Contract/License Management: 5/5 ##### Worst rated features - Business Card/Badge Scanning: 3/5 - File Management: 3.3/5 - Data Visualization: 3.8/5 - Multi-Channel Communication: 3.8/5 [See all features](/product/1854-HubSpot-CRM/#key-features) --- ### [VTS](/property/vts-profile/) - Overall rating: 4.6/5 - Reviews: 85 - Starting price: $20,000.00/year - Free trial: Not available - Free demo: Not available #### Overview VTS is a CRE leasing and asset management platform. VTS specializes in centralizing critical data and workflows in one place, VTS empowers landlords, property managers, and brokers [Read more](/property/vts-profile/) --- ### [Covve App](/crm/covve-profile/) - Overall rating: 4.8/5 - Reviews: 40 - Starting price: $12.99/month - Free trial: Available - Free demo: Not available #### Overview Covve Personal CRM is your personal assistant app, reminding you to keep in touch with clients and personal contacts. Ranked #1 personal CRM in the US app stores, it is used by [Read more](/crm/covve-profile/) #### Pricing ##### Basic - Price: $12.99/month [See full pricing details](/crm/covve-profile/#pricing-and-plans) --- ### [RAYNET CRM](/scm/raynet-profile/) - Overall rating: 4.9/5 - Reviews: 27 - Starting price: $19.00/month - Free trial: Available - Free demo: Not available #### Overview Simplify your CRM. All contacts, deals, your calendar, your sales pipeline analysis –? all in one place. Perfectly organized data that simplify your work and give you a thorough [Read more](/scm/raynet-profile/) #### Features ##### Best rated features - Contact Database: 5/5 - Segmentation: 5/5 - Territory Management: 5/5 - Search/Filter: 5/5 ##### Worst rated features - Dashboard: 3/5 - Lead Qualification: 3.7/5 - Data Import/Export: 4/5 [See all features](/scm/raynet-profile/#key-features) #### Pricing ##### Start - Price: $19.00/month - For individuals and small sales teams ##### Professional - Price: $38.00/month - For medium-sized and growing teams ##### Ultimate - Price: $48.00/month - For larger teams [See full pricing details](/scm/raynet-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/crm/real-estate-crm-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/crm/real-estate-crm-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/crm/real-estate-crm-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/crm/real-estate-crm-comparison/?__ai_markdown=true&page=5) ... [13](https://www.softwareadvice.com/crm/real-estate-crm-comparison/?__ai_markdown=true&page=13) ## Popular Comparisons [ HubSpot CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[ Bigin by Zoho CRM vs Zoho CRM ](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/vs/zoho-crm/)[ EngageBay CRM vs Pipedrive ](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[ ResMan vs Rent Manager ](https://www.softwareadvice.com/property/ensoware-resman-profile/vs/rent-manager/) ## Your Guide to Top Real Estate CRM Software, August 2025 Software Advice uses reviews from real software users to highlight the top-rated Real Estate CRM products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) - [BoldTrail](https://www.softwareadvice.com/crm/kvcore-profile/) - [CINC](https://www.softwareadvice.com/product/71237-cinc/) - [Clientify](https://www.softwareadvice.com/web-analytics/clientify-profile/) - [Copper](https://www.softwareadvice.com/product/63221-Copper/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Escala](https://www.softwareadvice.com/automation-testing/escala-profile/) - [Freshsales](https://www.softwareadvice.com/product/113796-Freshsales/) - [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) - [Less Annoying CRM](https://www.softwareadvice.com/crm/less-annoying-crm-profile/) - [Lime CRM](https://www.softwareadvice.com/crm/lime-crm-profile/) - [monday CRM](https://www.softwareadvice.com/marketing/monday-crm-profile/) - [Nimble](https://www.softwareadvice.com/help-desk/nimble-profile/) - [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) - [RealOffice360](https://www.softwareadvice.com/crm/realoffice360-profile/) - [Salesmate](https://www.softwareadvice.com/email-marketing/salemate-profile/) - [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) - [TOP PRODUCER](https://www.softwareadvice.com/crm/top-producer-profile/) - [vcita](https://www.softwareadvice.com/crm/vcita-profile/) - [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. A real estate professional’s job can be quite challenging. Customers can get cold feet midway or delay their purchase decision due to the financial commitment involved. Long sales cycles, high lead-to-customer ratios, and the near absence of repeat purchases are some other challenges. Real estate professionals must, therefore, be tenacious in their pursuit to convert leads into customers while simultaneously scouting for new opportunities. [Customer relationship management](https://www.softwareadvice.com/crm/) (CRM) software designed for the real estate businesses can help with contact management, automation, lead generation, and storage, and can also track client interactions, manage workflows, improve the sales process, and create personalized marketing campaigns. Choosing software that best meets the needs of your real estate company and integrates with your existing software tools can be time-consuming. To help you, we’ve created a buyers guide that discusses the key factors you should keep in mind when evaluating any real estate CRM tool. Here’s what we’ll cover: - [What is real estate CRM software?](#WhatisrealestateCRMsoftware) - [Common features of real estate CRM software](#CommonfeaturesofrealestateCRMsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of real estate CRM software](#BenefitsofrealestateCRMsoftware) - [Key considerations when selecting real estate CRM software](#KeyconsiderationswhenselectingrealestateCRMsoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is real estate CRM software? Real estate CRM software is a tool that helps real estate professionals with lead generation and storage. It also helps manage leads, client inquiries, customer contacts with any potential client, marketing campaigns, and sales processes. It provides a complete picture of the sales pipeline, opportunity pipeline, and inventory, all of which are managed through a single, centralized platform. The software assists a real estate agent in collecting customer and leads data from multiple sources, tracking client interactions, assigning leads to sales representatives, and managing tasks such as client meetings and site tours. ## Common features of real estate CRM software In this section, we’ve listed some of the common features buyers seek when purchasing a real estate CRM solution. | Feature | Description | | --- | --- | | Lead management | Store and manage leads collected through web forms, social media platforms, live chats, etc. Automatically score leads you've acquired through lead generation efforts, assign them to sales representatives (based on predefined workflows), and track interactions. | | Contact management | Maintain a database of client information, including contact details, purchase history, communication preferences, and referrals. | | Email marketing | Use predefined email templates to create personalized marketing messages for potential clients. Deliver these messages through automated drip email marketing campaigns. | | Marketing automation | Automate any marketing campaign you run, such as online ad, email, and social media marketing campaigns, to provide a consistent client experience. | | Reporting | Generate reports on agent performance, sales, leads utilization, etc. Use the dashboard function to view report summaries on a single screen. | | Invoicing | Create quotes, bills, and invoices using predefined templates and store them in respective customer accounts. | --- ## What type of buyer are you? Real estate professionals can be divided into the following categories based on the type of real estate properties you deal in: - **Residential real estate firms:** A residential real estate agency sells residential properties, such as condominiums, duplexes, and vacation homes. They primarily cater to the needs of families and individuals. The chances of repeat sales are low for these businesses, and thus, they focus more on lead generation. If you're in this real estate industry, you should opt for real estate CRM software that offers a wide range of marketing and lead management features, such as customizable campaign templates, lead qualification, and personalized email marketing. - **Commercial real estate firms:** Commercial real estate firms sell commercial properties, such as shopping centers, malls, hospitals, and office space. They mostly cater to businesses rather than individuals. They have higher chances of repeat sales and seek ways to engage customers even after closing a deal. Commercial real estate CRM solutions with contact management, list management, inventory management, invoicing, reporting, and email and text message campaign management are features to look out for if you're this type of real estate agent. ## Benefits of real estate CRM software Here are some ways in which real estate CRM software can benefit your business: - **Automates data collection:** Leads are sourced from various channels, such as web forms, emails, social media platforms, phone calls, text messages, and word-of-mouth referrals. Collecting this data manually or using spreadsheets is a tedious task that’s prone to human errors. A CRM system uses automation to capture leads data from multiple sources, and sorts and stores it in a centralized repository that can be accessed by all authorized users. This makes it easier to track and manage leads as well as identify your best lead generation sources. - **Improves business efficiency:** A CRM system helps improve a real estate agent's client follow-ups and close deals faster. It automatically sorts leads, creates daily planners/calendars, and sets reminders to assist agents with follow-ups, marketing initiatives, and after-sales services. This saves time and effort, allowing agents to focus more on converting leads and improving profitability. - **Reduces pre- and post-sales activity costs:** With features such as data collection automation, lead generation and scoring, and tracking of client interactions, real estate CRM software helps businesses reduce the human costs involved in real estate sales activities, such as lead nurturing, lead qualification, and customer communication about project updates. ## Key considerations when buying real estate CRM software Besides software features and benefits, here are some factors you should consider before buying a real estate CRM platform: - **Availability as a mobile application:** Real estate agents, brokers, and sales representatives travel to client or site locations for a large part of their day. They need to be able to access project information, customer details, leads data, and marketing materials from anywhere. Real estate CRM software that’s available as a mobile application will allow your agents to access all the information they require on the go. - **System integration:** The real estate CRM solution you choose should integrate well with not only your existing software tools (such as accounting software) but also other productivity, file sharing, collaboration, or social media tools that you use. This will ensure seamless data transfer across systems so that all users have access to the same data. - **Ease of use:** It’s recommended to choose software that’s easy to use, even for newly joined agents, and requires minimum to no training. If the software interface is messy, difficult to handle, or requires long training hours, it can prevent your workforce from using it effectively. Opt for free trials to test different products and find the one that’s the easiest to onboard. ## Market trends to understand In this section, we discuss some key trends impacting the real estate CRM software market. - **Automation and artificial intelligence (AI) to help improve CRM outcomes:** CRM software powered by automation and AI technologies can help businesses automate routine tasks and personalize marketing campaigns by generating better insights. Some vendors are already offering real estate CRM software with built-in AI and automation capabilities. In the near future, others are expected to follow suit. - **Integration with augmented reality (AR) and virtual reality (VR) technologies:** The real estate industry is embracing AR and VR to improve customer experience by providing virtual property tours and allowing customers to visualize how a property will look upon completion. These tours offer cost as well as time-saving benefits for agents. ### Related Real Estate CRM Software - [CRM Software](https://www.softwareadvice.com/crm/) - [Contact Management Software](https://www.softwareadvice.com/crm/contact-management-comparison/) - [Lead Management Software](https://www.softwareadvice.com/marketing/lead-management-comparison/) - [Lease Management Software](https://www.softwareadvice.com/property/lease-management-comparison/) - [Mac CRM Software](https://www.softwareadvice.com/category/431-mac-crm/) - [Marketing Automation Software](https://www.softwareadvice.com/marketing/automation-comparison/) - [Property Management Software](https://www.softwareadvice.com/property/rental-property-management-software-comparison/) - [Real Estate Agency Software](https://www.softwareadvice.com/real-estate-agency/) - [Real Estate CMA Software](https://www.softwareadvice.com/real-estate-cma/) - [Real Estate Property Management Software](https://www.softwareadvice.com/property/) - [Real Estate Transaction Management Software](https://www.softwareadvice.com/category/4262-real-estate-transaction-management/) - [Sales Force Automation Software](https://www.softwareadvice.com/crm/sales-force-automation-comparison/) - [Vacation Rental Software](https://www.softwareadvice.com/vacation-rental/) Best Real Estate CRM Software - 2026 Reviews & Pricing