# Best Gaming and Casino CRM Software - 2026 Reviews & Pricing

> Find the best Gaming and Casino CRM Software for your organization. Compare top Gaming and Casino CRM Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/crm/gaming-casino-crm-comparison

---

[Home](https://www.softwareadvice.com/)

/

Gaming and Casino CRM Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Gaming and Casino CRM Software of 2026

Updated June 15, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide

Filter products

218 results

### Compare Products

Showing 1 - 25 of 218 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/)

Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesse...[Read more about Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/)

**4.5**

([248 reviews](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/))

**115**

recommendations

Free trial

Free version

Integrations

Integrations

Microsoft 365

Gmail

+5 more

+4 more

+3 more

Claritysoft CRM's Best Rated Features

4.80Client Management

See All

Claritysoft CRM's Worst Rated Features

2.67Marketing Automation

See All

[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

**4.4**

([18785 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/))

**108**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+35 more

+34 more

+33 more

Salesforce Sales Cloud's Best Rated Features

4.88AI/Machine Learning

See All

Salesforce Sales Cloud's Worst Rated Features

3.71For AEC Industry

See All

[LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive out...[Read more about LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

**4.3**

([167 reviews](https://www.softwareadvice.com/crm/leadsquared-profile/reviews/))

**43**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

WordPress

+20 more

+19 more

+18 more

LeadSquared's Best Rated Features

5.0Lead Distribution

See All

LeadSquared's Worst Rated Features

3.36Reporting & Statistics

See All

[Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell mo...[Read more about Thryv](https://www.softwareadvice.com/crm/thryv-profile/)

**4.2**

([526 reviews](https://www.softwareadvice.com/crm/thryv-profile/reviews/))

**38**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+56 more

+55 more

+54 more

Thryv's Best Rated Features

4.94Booking Management

See All

Thryv's Worst Rated Features

3.0Landing Pages/Web Forms

See All

[Coevera](https://www.softwareadvice.com/crm/pipeliner-crm-profile/)

Coevera is the AI-native CRM built on a radical idea: your software should make your salespeople better, not just track what the...[Read more about Coevera](https://www.softwareadvice.com/crm/pipeliner-crm-profile/)

**4.6**

([216 reviews](https://www.softwareadvice.com/crm/pipeliner-crm-profile/reviews/))

**35**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Dropbox Business

+38 more

+37 more

+36 more

Coevera's Best Rated Features

4.83Interaction Tracking

See All

Coevera's Worst Rated Features

3.33Data Import/Export

See All

[SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/)

SalesNOW by Interchange Solutions Inc. is a cloud-based customer relationship management (CRM) and sales force automation soluti...[Read more about SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/)

**4.6**

([81 reviews](https://www.softwareadvice.com/marketing/salesnow-profile/reviews/))

**27**

recommendations

Free trial

Free version

Integrations

Integrations

Mailchimp

Gmail

+3 more

+2 more

+1 more

SalesNOW's Best Rated Features

4.83Lead Management

See All

SalesNOW's Worst Rated Features

4.50Interaction Tracking

See All

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing aut...[Read more about Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

**4.3**

([6977 reviews](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/))

**26**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+68 more

+67 more

+66 more

Zoho CRM's Best Rated Features

4.93Real-Time Notifications

See All

Zoho CRM's Worst Rated Features

3.0Social Marketing

See All

[Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/)

Quickbase is a work management and application platform designed to help organizations centralize and manage complex projects an...[Read more about Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/)

**4.4**

([329 reviews](https://www.softwareadvice.com/crm/quick-base-profile/reviews/))

**23**

recommendations

Free trial

Free version

Integrations

Integrations

Google Drive

Slack

+46 more

+45 more

+44 more

Quickbase's Best Rated Features

4.88Contact Database

See All

Quickbase's Worst Rated Features

3.29Mobile Access

See All

[Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/)

Workbooks is the 'No-BS' CRM. Workbooks designs, develops and implements its own software, which is targeted specifically at m...[Read more about Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/)

**4.3**

([112 reviews](https://www.softwareadvice.com/crm/workbooks-crm-profile/reviews/))

**12**

recommendations

Free trial

Free version

Integrations

Integrations

Google Docs

Mailchimp

+8 more

+7 more

+6 more

Workbooks's Best Rated Features

4.0Contact Management

See All

Workbooks's Worst Rated Features

4.0Contact Management

See All

[HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/)

HelpCrunch is a customer communication platform combining live chat, email marketing automation and a help desk in one solution....[Read more about HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/)

**4.8**

([195 reviews](https://www.softwareadvice.com/crm/helpcrunch-profile/reviews/))

**7**

recommendations

Free trial

Free version

Integrations

Integrations

Slack

WordPress

+5 more

+4 more

+3 more

HelpCrunch's Best Rated Features

5.0Email Management

See All

HelpCrunch's Worst Rated Features

4.33Ticket Management

See All

[Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/)

Salesforce Service Cloud is a customer service platform designed to support organizations in managing interactions across multip...[Read more about Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/)

**4.5**

([824 reviews](https://www.softwareadvice.com/crm/service-cloud-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Talkdesk

+16 more

+15 more

+14 more

Salesforce Service Cloud's Best Rated Features

4.90Call Scripting

See All

Salesforce Service Cloud's Worst Rated Features

3.67Full Text Search

See All

[Five9](https://www.softwareadvice.com/call-center/five9-profile/)

Five9 is an all-in-one cloud contact center solution for inbound, outbound, blended and omnichannel contact centers world-wide. ...[Read more about Five9](https://www.softwareadvice.com/call-center/five9-profile/)

**4.2**

([483 reviews](https://www.softwareadvice.com/call-center/five9-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Microsoft Teams

+15 more

+14 more

+13 more

Five9's Best Rated Features

5.0Call Tracking

See All

Five9's Worst Rated Features

3.71Automated Routing

See All

[LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

LiveAgent is a multichannel help desk solution with advanced AI features, live chat, ticketing, and call center capabilities. St...[Read more about LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

**4.7**

([1787 reviews](https://www.softwareadvice.com/crm/liveagent-profile/reviews/))

Free trial

Free version

Integrations

Integrations

PayPal

Slack

+105 more

+104 more

+103 more

LiveAgent's Best Rated Features

5.0Routing

See All

LiveAgent's Worst Rated Features

3.75Mobile App

See All

[Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/)

Google Contacts is a cloud-based solution that allows enterprises to store and manage contacts in a built-in directory. Professi...[Read more about Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/)

**4.7**

([703 reviews](https://www.softwareadvice.com/crm/google-contacts-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Gmail

+0 more

+0 more

+0 more

Google Contacts's Best Rated Features

4.70Contact Database

See All

Google Contacts's Worst Rated Features

4.16Lead Management

See All

[Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/)

Flowlu is a cloud-based, all-in-one business management solution designed for teams of all sizes and industries. Whether you're ...[Read more about Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/)

**4.8**

([387 reviews](https://www.softwareadvice.com/project-management/flowlu-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

PayPal

+23 more

+22 more

+21 more

Flowlu's Best Rated Features

4.83Calendar/Reminder System

See All

Flowlu's Worst Rated Features

3.75Time & Expense Tracking

See All

[The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/)

The Mortgage Office is a loan servicing solution designed for companies of all sizes. It offers loan tracking, payment processin...[Read more about The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/)

**4.8**

([285 reviews](https://www.softwareadvice.com/crm/the-mortgage-office-profile/reviews/))

Free trial

Free version

Integrations

Integrations

QuickBooks Enterprise

QuickBooks Online

+3 more

+2 more

+1 more

The Mortgage Office's Best Rated Features

5.0Loan Management

See All

The Mortgage Office's Worst Rated Features

4.45Marketing Automation

See All

[Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/)

Veloxy is a sales enablement solution that helps businesses using Salesforce CRM track potential leads, schedule and send emails...[Read more about Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/)

**4.8**

([216 reviews](https://www.softwareadvice.com/crm/veloxy-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Microsoft 365

+3 more

+2 more

+1 more

[EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)

EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service...[Read more about EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)

**4.7**

([908 reviews](https://www.softwareadvice.com/crm/engagebay-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Mailchimp

+30 more

+29 more

+28 more

EngageBay CRM's Best Rated Features

4.89Real-time Consumer-facing Chat

See All

EngageBay CRM's Worst Rated Features

3.83Email Templates

See All

[Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/)

Yonyx is a cloud-based solution designed to help call centers and customer service businesses create and manage interactive guid...[Read more about Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/)

**4.7**

([258 reviews](https://www.softwareadvice.com/crm/yonyx-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Zoho CRM

+29 more

+28 more

+27 more

Yonyx's Best Rated Features

5.0Help Desk Management

See All

Yonyx's Worst Rated Features

4.50AI Copilot

See All

[noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut ad...[Read more about noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

**4.6**

([491 reviews](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Trello

+28 more

+27 more

+26 more

noCRM's Best Rated Features

5.0Sales Activity Management

See All

noCRM's Worst Rated Features

4.08Lead Nurturing

See All

[SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/)

SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from s...[Read more about SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/)

**4.6**

([773 reviews](https://www.softwareadvice.com/crm/sendpulse-profile/reviews/))

Free trial

Free version

Integrations

Integrations

WordPress

Google Analytics 360

+20 more

+19 more

+18 more

SendPulse's Best Rated Features

5.0Click Tracking

See All

SendPulse's Worst Rated Features

4.11Customizable Forms

See All

[PhoneBurner](https://www.softwareadvice.com/crm/phoneburner-profile/)

PhoneBurner is an outbound dialer and call center solution that empowers agents to conduct wildly efficient yet highly personali...[Read more about PhoneBurner](https://www.softwareadvice.com/crm/phoneburner-profile/)

**4.8**

([176 reviews](https://www.softwareadvice.com/crm/phoneburner-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Mailchimp

+18 more

+17 more

+16 more

PhoneBurner's Best Rated Features

5.0Contact Management

See All

PhoneBurner's Worst Rated Features

3.67Real-Time Reporting

See All

[Supportbench](https://www.softwareadvice.com/help-desk/supportbench-profile/)

The AI-Powered Helpdesk for Modern B2B Teams Supportbench is the most complete helpdesk platform built specifically for B2B sup...[Read more about Supportbench](https://www.softwareadvice.com/help-desk/supportbench-profile/)

**4.9**

([116 reviews](https://www.softwareadvice.com/help-desk/supportbench-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

Salesforce Sales Cloud

+11 more

+10 more

+9 more

Supportbench's Best Rated Features

5.0SSL Security

See All

Supportbench's Worst Rated Features

4.42Content Management

See All

[ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active...[Read more about ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)

**4.6**

([2561 reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Docs

PayPal

+169 more

+168 more

+167 more

ActiveCampaign's Best Rated Features

4.78Customer Database

See All

ActiveCampaign's Worst Rated Features

3.43Multi-Language

See All

[Sage Sales Management](https://www.softwareadvice.com/field-service/forcemanager-mobile-profile/)

Sage Sales Management CRM, tailored for any-sized business with a field sales force, now integrates cutting-edge AI and Timeline...[Read more about Sage Sales Management](https://www.softwareadvice.com/field-service/forcemanager-mobile-profile/)

**4.6**

([167 reviews](https://www.softwareadvice.com/field-service/forcemanager-mobile-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Mailchimp

+30 more

+29 more

+28 more

Sage Sales Management's Best Rated Features

4.89Search/Filter

See All

Sage Sales Management's Worst Rated Features

3.68Customizable Reports

See All

1

[2](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/?page=2)[3](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/?page=3)[4](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/?page=4)[5](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/?page=5)

...

[9](https://www.softwareadvice.com/crm/gaming-casino-crm-comparison/?page=9)

## Popular Comparisons

[

HubSpot CRM vs Salesforce Sales Cloud

](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[

ActiveCampaign vs Mailchimp

](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[

Dynamics 365 vs Zoho CRM

](https://www.softwareadvice.com/compare/106335-Dynamics-365/vs/392464-zoho-crm/)[

EngageBay CRM vs Pipedrive

](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[

LiveAgent vs Zoho Desk

](https://www.softwareadvice.com/crm/liveagent-profile/vs/zoho-desk/)[

Odoo vs NetSuite

](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/vs/odoo/)[

Google Contacts vs Apptivo

](https://www.softwareadvice.com/crm/apptivo-profile/vs/google-contacts/)

## Send me a copy of this list to my inbox

### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you.

The house, they say, always wins. When it comes to games of chance, casinos do have the upperhand. But businesses in the casino and gaming industry don’t compete only with their customers. They are, after all, businesses. As such they also compete for their customers against others in their industry. In the context of competition within the gambling industry, no particular “house” always wins. It’s an ongoing and highly competitive game … with something [like $70B](http://www.rubinbrown.com/article/3508/US-Gaming-Industry-Reaches-Record-High-Revenues-Number-of-Commercial-Casinos-Declines.aspx?articlegroup=2534) on the table!

In the competition for customers, casinos have many tools at their disposal. Comps—free gifts given to customers from casinos—are used to woo new customers, keep existing customers at the tables or slot machines longer, and keep high-rollers from rolling down the strip to a competitor’s casino. But comps are hardly a new tool. They’ve been around so long they’re now an expected part of the casino experience. They’re so commonplace that they’ve lost a little of their power as a competitive differentiator.

Casinos have therefore been branching out with their customer relationship strategies. They’ve been turning to a variety of software solutions to help them provide better, more tailored customer experiences. Gaming and casino customer relationship management (CRM) software is one such solution, offering casinos the upper hand as they compete with one another for customers.

In this Buyer’s Guide we look at gaming and casino CRM software and answer the following questions:

[What Is Gaming and Casino CRM Software?](#WhatIsGamingandCasinoCRMSoftware)

[What are the Common Features of Gaming and Casino CRM Software?](#WhataretheCommonFeaturesofGamingandCasinoCRMSoftware)

[How to Evaluate Gaming and Casino CRM Software?](#HowtoEvaluateGamingandCasinoCRMSoftware)

## What Is Gaming and Casino CRM Software?

Gaming and casino customer relationship management (CRM) software helps casino managers monitor their most important asset: their customers. Casino CRM software focuses on customer service, marketing and customer analytics. It allows managers to track the relative value of repeat customers, and then target specific promotions and rewards based on player potential and preferences.

Much of the value of gaming and casino CRM software comes from these targeting and tracking capabilities. Tracking a customer’s wins and losses, preferences and pet peeves, allow the casino to deliver extremely targeted perks and comps, while also gaining greater insight into the profitability of their various customers and customer segments.

The immediate effect of tracking and targeting is a more personalized customer experience for individual gamblers. But as tracking and targeting are refined and perfected over time, the net effect is an improved (relative to other casinos) customer experience for all customers and the casino creates a new competitive differentiator, tipping the odds in their favor.

## What are the Common Features of Gaming and Casino CRM Software?

In addition to core CRM functionality, gaming and casino CRM software will often include some or all of the following features, ensuring casinos have tools tailored to their specific industry needs.

**Analytics**

Perhaps the most critical functionality for a casino, analytical applications provide specific data on how games are performing relative to certain customer segments. They can also provide more general information on tables, players and game performance, as well as where the most revenue and profit is being generated.

**Loyalty management**

By categorizing customers according to segmentation codes (“coding customers”), identifying customer segments, and measuring the value and opportunity within each segment, the casino can build a personal relationship with their VIP players while maximizing the profitability of their rank-and-file clientele.

**Marketing campaigns**

If your customer spent all weekend at the blackjack tables, there’s no sense sending him a mailing about the craps table. Since the customer’s data is all being recorded, it’s easier than ever to create marketing campaigns targeted to specific individuals.

**Hospitality integration**

Since most casinos are tied to hotels, connecting your gaming software to your other systems can vastly increase the efficiency of your operation. When customers make a reservation online, the information transfers directly to the front desk staff who check the customer in and issue a loyalty card. Then all of the customer’s preferences tie into future marketing efforts.

It’s important to remember that these features can sometimes blur together—for example, loyalty and marketing functions might be combined—and can be given different names from different vendors. Buyers are advised to read product details carefully and to reach out to vendors for clarification whenever needed.

## How to Evaluate Gaming and Casino CRM Software?

There are many factors to consider when selecting CRM software to be used in the gaming industry. When evaluating your gaming/casino software, start by considering the following questions:

-   Does your organization just need CRM, or do you require a system that can manage sales, marketing and support for other areas of the hospitality industry?
    
-   Are there any specific challenges your company faces while managing existing customer relationships? Are customers or customer-facing employees expressing any particular issues or workflow inefficiencies?
    
-   Will the software need to integrate with back-office legacy systems such as accounting to pull customer data for analysis or marketing?
    
-   Does your organization operate from one location or multiple locations? Will the software need to support deployment across multiple locations? Will it be managed from one location or several?
    
-   Are you using Twitter and Facebook to communicate with customers? Does the software have a tool to support that communication?
    
-   What types of reporting features will you need? Will casino management prefer to receive regular reports on key customer metrics, or will they prefer to have a centralized dashboard they can view anytime?
    

While these questions will help you get started on your casino CRM software selection process, it’s likely that you’ll come up with more along the way. The experts at Software Advice can help you answer those and narrow down the list to find the right software for your organization. Call us for a free no-obligation FastStart Consultation: (844) 852-3639.