All HubSpot CRM Reviews

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Monica

Media Production, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2024

HubSpot CRM Review: Works Great For Our Needs.

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Ziva

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

The most outstanding CRM platform to improve sales and customer relations.

We have been having a cool experience with HubSpot CRM. It has really helped us to improve our sales activities by making it easy to onboard new customers. It also helps us maintain very strong relationships with our customers.

PROS

HubSpot CRM has a collection of communication channels like chatting, meeting and emailing that makes it easy to communicate and close sales deal with customers. It offers detailed reports which gives clear understanding and overview on customers interactions and sales activities. It is super secure and the customer services are easy to access.

CONS

Honestly, there has been nothing to dislike about HubSpot CRM. It has been working very smoothly for us.

Patrick

Human Resources, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

HubSpot CRM - This could be the most user friendly CRM system to date

PROS

I like using HubSpot as it gives me the freedom to customize the entire CRM experience. Automations and workflows are easy to build as long as you understand the all the properties and functions. Good thing there are available modules and learning materials within the platform whenever you want to explore and learn the system further.

CONS

If you are new to CRM, it can be overwhelming and could be difficult to navigate. However, as you explore and learn more about the it, you will notice that this could be one of the user friendly CRM tools in the market.

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Julie

Verified reviewer

Sporting Goods, 11-50 employees

Used daily for less than 12 months

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed February 2024

System with lots of features that one cannot use unless you pay for them

Overall experience is disappointing and time consuming and I can't switch because it's a 1 year commitment.

PROS

I like that the email marketing is connected to the CRM.

CONS

The time it took to onboard and the support is over chat/email and sometimes they do not reply on time. It's more frustrating when you are onboarding and every step has issues for some reason when I was trying to import the csv file format into the HubSpot. Also, Had the hardest time completing the mass email marketing

Reason for choosing HubSpot CRM

I thought the CRM and email marketing together would be ideal for the process.

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Drew

Verified reviewer

Hospital & Health Care, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed December 2023

HubSpot and Small Business Sales Growth

Overall, our experience was positive, and our sales team has no complaints. Again, we find our limiting factor is more on the growth of our service department. HubSpot, is a mobile friendly CRM that works great for a growing sales team. Additional marketing features can be added, but that is a separate cost, unless you have in house marketing talent.

PROS

HubSpot is great at tracking relationships at the individual level. These can be tracked from prospect to conversion, and all related activity can be easily tracked and revisited. Dashboards can be setup to track meta data, but is limited in how it can be customized.

CONS

All of our dislikes in HubSpot are related to the service side. The sales side of this CRM is sufficient or better to other CRM's, but is limited in customizable solutions. This will need to be discussed when considering your companies specific needs.

Reason for choosing HubSpot CRM

The marketing integration was a recommendation of the marketing company we partnered with for inbound leads. The lead generation did not pan out, but this was not fault of HubSpot.

Reasons for switching to HubSpot CRM

Sugar CRM was ineffective for us, and was a legacy system I inherited. This was an overall disappointment for our team, so the strategic decision was made to move to HubSpot to better enable our sales team.

Pauline

Computer & Network Security, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2024

Hubspot review

PROS

I think it's very intuitive and easy to customise for the most part, has some great features and allows for a lot more activities than others

CONS

Some features don't make sense/are missing and it seems like it is more oriented for marketing than sales

Kam Ling

Staffing and Recruiting, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

4

Reviewed January 2024

Not optimi

PROS

I like how connected its integration feature is, and how easy it is to customize the fields.

CONS

The Sequence feature is not optimized for sending out sequences, such as doing email warmups, checking email validity and setting gaps in time in between emails sent. It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed January 2024

Great CRM for small companies

PROS

It's a very user-friendly software. I can easily manage my accounts with it.

CONS

It could be easier to set up without help.

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Pedro

Verified reviewer

Information Technology and Services, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

4

Reviewed March 2024

It's a great solution and easy to use

PROS

It's a tool that it's actually simple to use and with a good pricing

CONS

I would like this to integrate better with different external solutions

Rodrigo

Automotive, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

HubSpot CRM helps me stay organized and manage my customer relationships easily.

PROS

The user-friendly interface and the ability to customize fields make it a go-to CRM solution.

CONS

I wish the reporting feature was more comprehensive and allowed for deeper insights into customer data.

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Giuliana

Verified reviewer

Entertainment, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Range of products

Is one of the best. Its ability to centralize and streamline customer relationahip management processes is one of my favorite things.

PROS

Its a platform that includes contact, deal, and task management.

CONS

Its essential to be awared of potential limitations and drawbacks.

Nisarg

Logistics and Supply Chain, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed June 2019

Using it for more than 2 years

- Overall experience is better than any other CRM available in the market. if you are a small scale company than the works better than Salesforce.

PROS

- Easy to implement - Automated our sales process - You can customize the fields as per your requirements - The system is not that buggy except for last month couple of issues for the software

CONS

- Marketing automation is a little faulty as you can not get accurate data from Hubspot. Hubspot data and google analytics data shows the difference. - Customer Services is not that trained, most of the time I ended up with finding a solution with my self

Reason for choosing HubSpot CRM

-Easy to implement and easy to use. Not much change management is required.

Reasons for switching to HubSpot CRM

- The functionality and user interface is better here.

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Vishnu

Verified reviewer

Computer Software, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2019

Best marketing software that include awesome features which any use easily

Overall my experience with hubspot crm is very well, here first I used free version then I satisfy first time because at that time many software industries to provide their features to their customers then at that time I trusted hubspot crm .

PROS

Hubspot CRM is a awesome and easy option that contain all the necessary or aquier basic features for your business. Its most beautiful features is its free versions available for all, it is all basic features which solve your difficulties which are confusing or non perfect to someone. Hubspot crm is a very famous and best software in industries which are leading in software industries at this time. There are many other software version available in market which provides all necessary features but hubspot crm completed our sequence. Here email to other Clint and chat with clints are actually crazy need on time.

CONS

Paid version could out of experience for large area but I likely to review its because this platform provides all necessary features to all your acquirement or need your company. There are many software available in market but we get in quality in hubspot crm other than best. We can send industrial email for future time.

Reason for choosing HubSpot CRM

On compared to other software Hubspot CRM is very best for me due to its awesome features which easily access .

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2020

Great - the free version has a few limitations but is good for startups

We use Hubspot to track multiple stakeholder relationships across multiple teams within our business. It works very very well to do this; the plug in for Outlook is okay at recording conversations, and as long as you update the data, it's a powerful tool.

PROS

Hubspot is pretty intuitive to use and set up, and reasonably customisable. We use the free version for now, but are considering paying to add functionality. It's great at tracking relationships and deals across teams.

CONS

The lack of built in reporting - I get that they want to monetise the product, but it feels a little sneaky to hold back all reporting until you pay for the add ons. Also, if you've filtered the view to find a specific data set, and then hit 'back', you have to re-apply filters, which can get old.

Reason for choosing HubSpot CRM

We liked the lean model, the friendly and intuitive set up, and the 'easing in' via the free product.

Reasons for switching to HubSpot CRM

Salesforce was too bulky and expensive for our small, agile business.

Anonymous

2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed August 2021

Easy and cost efficient way to get started - solid functionality

Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may not be necessary at the outset, HubSpot is a way to address all issues a salesperson needs when getting started without having to worry about cost, a key issue at the time of your company formation.

PROS

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out. The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow. Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

CONS

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

Reason for choosing HubSpot CRM

Salesforce is expensive, and HubSpot not only is free but also it has a lot of enterprise level features.

Reasons for switching to HubSpot CRM

GoldMine is terrible, antiquated, and unbelievable that my previous company even used it. Something Cloud based is obviously required for so many reasons, and the fields and everything about Goldmine were not flexible.

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Avash

Verified reviewer

Information Technology and Services, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2022

Easy to Use Popular CRM for Small Businesses

Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

PROS

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

CONS

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

Reason for choosing HubSpot CRM

Hubspot was recommended by many of my co-workers and also has a free plan.

Bryce

Media Production, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2022

Free Version is great, but when you pay you really pay

PROS

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

CONS

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com. Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts, one for marketing and one for sales and it's just a hastle. If they only made a user-level experience where you could effectively hide all the marketing contacts from sales until they become sales contacts, it would fix the issue. The main thing we use Monday for is because it's a light platform we can push all our sales cycles through for task management. Where as HubSpot still has a poor sales pipeline management system with updates that should have been done YEARS ago. I've seen people complaining about the "NEW DEAL" tag with all new sales deals since 2018 and it's still there! Crazy to me this pipeline system need aa revamp and it's not getting enough attention

Reason for choosing HubSpot CRM

Ease of use, contact updating is easy and their support is great.

Reasons for switching to HubSpot CRM

HubSpot seemed to be an all-in-one solution, but didn't pan out that way. Though it definitely replaced Pipedrive, couldn't replace Monday.

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Jay

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2022

Best of the best honestly

HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)

PROS

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

CONS

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Reason for choosing HubSpot CRM

To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.

Reasons for switching to HubSpot CRM

Mostly software consolidation but also ease of use

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Ankur

Verified reviewer

Computer Software, 5,001-10,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2022

Mid Range featured pack solution for all our CRM/Contact/Marketing/Lead management needs

Thanks to their details documentation and community support, my overall experience has always been great.

PROS

I really like the way they have provided the ease to admins to manage the contacts and contact creation right after Hubspot form is submitted. Even the method to embed Hubspot Forms on any website is also very user friendly. Comunity support is also there to back up developers in all development needs. Their APIs and Private Apps are really amazing when it comes to authentication and works seamlessly.

CONS

Recently, they have removed their support for API key authentication which probably has broken many hearts as most of the people were too dependent on API key validation. But thankfully creation of Private app and validation through access token is not that tough. However, their customer support is not very helpful when it comes to technical enquiries. You need to be dependent on community only which sometimes may take time to answer your question. Although Hubspot documentation is at time very helpful for technical queries.

Reason for choosing HubSpot CRM

Powerpacked features, Ease of management, Huge development scope

Reasons for switching to HubSpot CRM

Additional features provided by Hubspot, ease of management, more development scope

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Fernando

Verified reviewer

Computer Software, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Best user experience for using a CRM that is ready to scale no matter your company size and business

I really like the overall experience with Hubspot and I recommend it because is the more complete and easy to use solution I ever used.

PROS

The user experience is awesome and they have all needed features for a good CRM.Customer support is great.Together with other Hubspot modules and integrations it is a must tool to understand what is happening in your business and how to improve and accelerate growth.

CONS

On the analytics and dashboard area could be more customizable and make deeper analysis and insights.Integration with AI could make it even better.

Reason for choosing HubSpot CRM

Hubspot was cheaper, more modern, better UX and easier to use

Reasons for switching to HubSpot CRM

Hubspot is much more reliable and integrated with other modules you could centralize all your customer journey in just one tool.

Ray

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Hubspot is awesome: My review

My overall experience with HubSpot has been fantastic! In a time when it is difficult to get consistent, quality services, it is refreshing to do business with a company/service that delivers.

PROS

I love the HubSpot platform. It's well designed, user-friendly and a very effective CRM tool. Pound-for-pound, dollar-for-dollar, HubSpot provides the most value of the business tools that I use.HubSpot is

CONS

I really don't have any major cons for the HubSpot CRM service. The only note I would share with is that I have to re-log in at times but is a very minor inconvenience.

Reason for choosing HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.

Reasons for switching to HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.

Anonymous

2-10 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2023

The best CRM for growing companies

We are very satisfied with HubSpot and we will surely maintain it permanently, its cost-benefit ratio is excellent.

PROS

I love marketing, sales and customer experience automation aligned to the scalable growth of companies.

CONS

The onboarding of the HubSpot team was very bad and that caused us to take a long time to understand the commercial methodology that HubSpot supports.

Reason for choosing HubSpot CRM

Because the other software is very good for sellers but not for companies looking to grow.

Reasons for switching to HubSpot CRM

Because the other software was used to manage projects and we needed something professional and powerful.

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Rhianna

Verified reviewer

Publishing, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed October 2018

User-friendly software with great resources. I am a big fan

I use it every day, and I am still constantly learning new things and finding new ways to use it and make my work easier. I am definitely a Hubspot champion.

PROS

Hubspot is user-friendly, attractive, and useful for different levels of expertise. We use it for the website, blog, social media, email, and CRM. The content around the software is fantastic, with active blogs for different user groups, detailed guidance for how to use functionalities and what you could use them for, and templates to help you tackle projects. They provide a lot of resources to help you get the best out of Hubspot, and if you're stuck, the customer support is responsive and helpful. Something I particularly like about Hubspot is how actively they are developing it. It seems to be every month that we receive an update of new features, functionality or integrations. They have recently added the ability to manage multiple currencies, which people had been really actively asking for on the community forum, and I was so pleased to see this added. Hubspot clearly listen to the feedback and suggestions from the community.

CONS

There are some things which are a bit inflexible. For example, the Industry field for Companies is very large and has a lot of industries which would never be relevant to us. I would like to be able to delete or at least hide features and information which we never use and would never use. Our email is on Outlook Exchange, which unfortunately means we are unable to use some of Hubspot's functions, like being able to email from within the platform and the Meetings function, which I would love to be able to use.

MaryGrace

Research, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed October 2019

Great customer service and worth the value

PROS

Amazing customer service support. The success managers are extremely knowledgeable and answer emails quickly. They have made a huge difference. The interface is very user-friendly so my not so tech-savvy salespeople can still use the software. I like that new features are constantly coming out and that Hub gives beta options for users to test them out. The reporting functionality is cool although I do prefer excel mostly. It's nice that our marketing team can operate on the same platform (I am sales).

CONS

I wish there was more customization. Not every company sells the same way so it would be great to be able to customize the deal section to match how we code/itemize our deals. We can do it to an extent but it causes a lot of user error. I also know that its open-source API but that's not helpful if you don't have an engineer. Because companies are based on domain, there are a lot of duplicate companies and, having a large database, it's a pain (nearly impossible) to manage. Also, the HubSpots Insights database is really bad. The information isn't accurate so we need to do data enrichment on our own. Same complaint with contacts. Lot of duplicates. There's no AI so, right now that's okay but I can see it being a problem as we grow.

Stefano

Marketing and Advertising, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2019

Lightweight, straight-forward CRM solution

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up. It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on. Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag. If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.

PROS

Without a doubt, the ability to have unlimited free users was incredibly useful. We have a number of freelancers who work with us on a part time basis and we were able to give them all access to the CRM for free. This gives HubSpot a considerable edge over it's per-license competitors. HubSpot's lightweight ecosystem allows you to link all sales, marketing and service information in one place, all with a very straightforward and easy to understand user interface (another of HubSpot's benefits). On the Marketing side, HubSpot's email builder is simple, yet powerful, and allows us to create great emails to send out to our customer base. On the Sales side, the Outlook Add-in allows us to make sure all sales activity by all team members is being tracked and logged in the CRM, so we are able to track performance and customer interactions quickly and easily. The Service functionality has allowed us to build out a fully fledged help centre for our customers.

CONS

Some aspects of the software are a little incomplete and/or suffer from inexplicable lacks of functionality. Sadly HubSpot CRM is yet to completely separate itself from its past as solely a marketing automation tool. It is obvious that the entire system architecture has been built around the contact record object type, with several frustrating quirks arising as a result. For example, a lot of the workflow functionality differs depending on the object type in use; contact based workflows allow you to use future dates as a trigger (e.g. run workflow x days before y date), whereas Company and Deal based workflows do not. There are also a number of fundamental functions that require the Professional tier license to access. These include but are not limited to calculated fields, multiple currencies, lead rotation automation and A|B testing on emails. Clearly I understand that you get what you pay for, but given that these are all indispensable functions of a CRM, it seems to render the 'Starter' tier entirely useless, forcing you to pay the higher price. That being said, I am grateful that calculated fields are now a Professional rather than a higher Enterprise feature. One last frustration is the inability to have multiple users on different tiers within the same Hub. I would greatly appreciate the ability to give Starter licenses to some of my free users, to give them a little more functionality, however, I am only allowed to purchase more Pro licenses, which I can't afford.

Showing 1 - 25 of 3,918 Reviews