# HubSpot CRM Software Reviews, Demo & Pricing - 2026 > Review of HubSpot CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/product/1854-HubSpot-CRM --- [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / HubSpot CRM Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)[Alternatives](https://www.softwareadvice.com/product/1854-HubSpot-CRM/alternatives/) # HubSpot CRM 2026: Benefits, Features & Pricing Wondering if HubSpot CRM is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview HubSpot CRM 4.5 [(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) FrontRunner 2026 Pricing Starting at $20.00 per month ### About HubSpot CRM HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage contacts a... nd leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients. Wondering if HubSpot CRM is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. ## HubSpot CRM User Interface ## Popular HubSpot CRM Alternatives Main Product HubSpot CRM 4.5 [(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) Ratings Breakdown - 4.38Ease of use - 4.29Value for money - 4.39Customer support - 4.36Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18785)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) 4.3 [(6977)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/) Ratings Breakdown - 4.15Ease of use - 4.29Value for money - 4.08Customer support - 4.27Functionality Pricing Starting at $14.00 per month Get Price Alternative Product [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) 4.7 [(731)](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/reviews/) Ratings Breakdown - 4.75Ease of use - 4.73Value for money - 4.49Customer support - 4.50Functionality Pricing Starting at $7.00 per year Get Price Alternative Product [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) 4.8 [(596)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.79Value for money - 4.80Customer support - 4.69Functionality Pricing Starting at $250.00 per month Get Price Alternative Product [Ploomes CRM](https://www.softwareadvice.com/product/449937-Ploomes/) 4.9 [(437)](https://www.softwareadvice.com/product/449937-Ploomes/reviews/) Ratings Breakdown - 4.78Ease of use - 4.66Value for money - 4.69Customer support - 4.79Functionality Pricing Starting at $22.00 per month Get Price ## HubSpot CRM Pros and Cons We analyzed 4,462 verified reviews for HubSpot CRM to find out what actual users really think. Select to learn more Integrated Sales-Marketing Workflow HubSpot CRM brings sales and marketing together on one platform, making it easier to track pipelines, automate tasks, and run campaigns. Teams benefit from real-time visibility, strong collaboration, and tools for audience segmentation and personalized messaging. Centralized Customer Engagement Tools You get a unified dashboard to manage customer interactions, segment users, and personalize support. HubSpot CRM helps teams build strong relationships, analyze engagement, and streamline communication for efficient customer service and follow-up. Streamlined Lead Tracking System Managing leads is straightforward with HubSpot CRM. You can capture, score, and nurture leads using forms, workflows, and automation. The platform centralizes contacts, tracks interactions, and helps prioritize follow-ups for better conversion rates. Contact Organization Challenges Managing contacts can be cumbersome due to duplication, limited data fields, and slow editing processes. Importing, filtering, and merging contacts is often manual and time-consuming, making it hard to keep records accurate and up to date. Costly And Rigid Pricing Plans HubSpot CRM's pricing can escalate quickly, with many features locked behind expensive tiers. Smaller businesses often find the free plan limited, and upgrades or add-ons may not match actual needs, making budgeting and scaling difficult. Limited And Complex Email Tools Email handling in HubSpot CRM is often restrictive, with issues around automation, integration, and customization. Users report problems with sending limits, syncing, template options, and campaign management, especially without paid add-ons. ## HubSpot CRM Pricing and Plans Starting price: $20.00 per month Free Trial Free Version Starter Customer Platform $20.00 per user, per month Plan includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts Professional $50.00 per user, per month Plan includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams Enterprise $75.00 per user, per month Plan includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## HubSpot CRM Features - Popular features found in CRM Calendar Management Customer Journey Mapping Email Management Quotes/Estimates Reporting/Analytics Sales Pipeline Management Segmentation Task Management Territory Management Workflow Management - More features of HubSpot CRM Access Controls/Permissions Accounting Integration Activity Dashboard Activity Tracking Alerts/Notifications API Appointment Management Appointment Scheduling Calendar/Reminder System Calendar Sync Campaign Management Client Management Client Tracking Collaboration Tools Communication Management Contact Database Contact Management Contract/License Management CRM Customer Database Customer Segmentation Customizable Fields Customizable Reports Customizable Templates Dashboard Data Import/Export Deal Management Document Management Document Storage Drag & Drop Email Marketing Email Sequences Email Templates Email Tracking Forecasting For Financial Institutions For Healthcare For iPad Devices For Mac Devices For Small Businesses For Startups Interaction Tracking Internal Chat Integration Kanban Board Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Live Chat Marketing Automation Mobile Access Mobile App Monitoring Opportunity Management Performance Metrics Pipeline Management Pipeline Reports Predictive Analytics Project Management Prospecting Tools Real-time Consumer-facing Chat Real-Time Data Real-Time Notifications Referral Tracking Relationship Tracking Reminders Reporting & Statistics Sales Forecasting Sales Reports Scheduling Search/Filter Self Service Portal Social Media Integration Source Tracking Tagging Task Progress Tracking Task Scheduling Team Assignments Template Management Third-Party Integration Third-Party Integrations Web Forms ## HubSpot CRM Integrations Gmail Integration rated 4.7 from 128 reviews Microsoft Outlook Integration rated 4.5 from 64 reviews Zapier Integration rated 4.7 from 61 reviews Slack Integration rated 4.7 from 61 reviews WordPress Integration rated 4.6 from 43 reviews Zoom Workplace Integration rated 4.6 from 35 reviews See all 187 integrations ## HubSpot CRM User Reviews Overall Rating 4.5 Ratings Breakdown 5 62% 4 31% 3 5% 2 1% 1 1% Secondary Ratings Ease of Use 4.4 Value for money 4.3 Customer support 4.4 Functionality 4.4 SD Sabina D. Verified reviewer Hospital & Health Care 51-200 employees Used weekly for less than 2 years Review source Reviewed April 2026 Easy to use 4 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: It is easy to use. The updates have made it better. Does the job for me and I am happy to recommend to others as well. Cons: There is nothing I can currently think of. Sometimes it lags but it is understandable. There are no complaints. Read More VR Verified Reviewer Information Technology and Services 51-200 employees Used daily for less than 2 years Review source Reviewed April 2026 A comprehensive all-in-one platform that brings your customer tools together 4 We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing. Ratings Breakdown 3 Ease of use 2 Value for money 4 Customer support 4 Functionality Pros: The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. Cons: Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding. Reasons for switching to HubSpot CRM More functionality was required and new features. Read More Jhon Jaiver S. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 2 years Review source Reviewed April 2026 se esta quedando atras si no se actualizan 5 mas de lo mismo, creo que el software ha evolucionado y las versiones GUI como las conocemos es lo que menos se va usar Ratings Breakdown 5 Ease of use 3 Value for money Previously 5 5 Customer support 5 Functionality Pros: todas las implementaciones que tiene es una herramienta muy bien pensada y esta muy facil de usar para mi negocio Cons: creo que se esta quedando atras, debe mejorar en la implementacion de CLI, MCP y agentes de IA que es lo de hoy en dia Read More Katie C. Verified reviewer Marketing and Advertising Self-Employed Used daily for less than 12 months Review source Reviewed February 2026 Not for a small team that wants to run tech-lean. 4 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Ratings Breakdown 3 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons: If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. Reasons for choosing HubSpot CRM Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed. Reasons for switching to HubSpot CRM We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem. Read More CG Christian G. Verified reviewer Information Technology and Services 1001-5000 employees Used daily for more than 2 years Review source Reviewed June 2026 Go-To CRM for Marketing Success 5 My overall experience with HubSpot CRM has been very positive. I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution. The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams. It provided a single source of truth for customer data while remaining flexible enough to support growing business needs. Cons: The platform's breadth of features can make it feel complex at times, especially for users who are new to CRM systems. The good thing is they have HubSpot Academy, and you can learn very quickly how to navigate and use the tools. Read More ET Edward T. Verified reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Review source Reviewed June 2026 Small agencies are doing great with HubSpot CRM. 5 It is just right for a little marketing firm like us. We're not paying for features we will never use, and what we do use, does work. The interface is clean and less cloggy than Salesforce's mess. Would I recommend that another agency founder should use it? Absolutely. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: The free version does all that we need for our 7 person agency. Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract. Automated follow ups saved me 5 hours a week. They really do answer the phone when I call. Cons: Reporting becomes cumbersome if you are doing multiple pipelines. In addition, deal stages are too difficult to customize with a lot of clicks. The integration to our project management system is continually going offline and we have to do it every month. Read More DV Dylan V. Verified reviewer Non-Profit Organization Management 51-200 employees Used daily for less than 2 years Review source Reviewed May 2026 HubSpot: A Gamechanger For Nonprofits 5 HubSpot has been a gamechanger. It has made us thousands in potentally missed sales and saved us hours of organizational work. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: HubSpot has been a gamechanger for our organization. It allows us to easily organize and reach out to our clients and supporters. We are able to replace outdated and confusing spreadsheets with an easy to use system. Cons: I sometimes have trouble finding different sections of the system. Splitting up different sections in easier to understand ways could be helpful. Read More SO Scarlett O. Verified reviewer Computer Software 501-1000 employees Used daily for less than 12 months Review source Reviewed May 2026 HubSpot: Go-To for High Volume Pipeline Management 4 I really enjoy using HubSpot, I find it to be my favorite CRM. I enjoyed the power it gave me as a user to view reports and the organic nature of its systems Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: The systems are intuitive and powerful. The reports and services are easy to use as a salesperson with a large book of business. Cons: I found multitasking on HubSpot to be clunky, and the deeper sales ops use cases are less intuitive, require taking additional time for trainings Read More AM Anna M. Verified reviewer Health, Wellness and Fitness 51-200 employees Used weekly for more than 2 years Review source Reviewed April 2026 Compared to other free version, HubSpot still the best choice 5 Ratings Breakdown 4 Ease of use 5 Customer support 5 Functionality Pros: I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot. Cons: It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly. Read More VR Verified Reviewer Financial Services 5001-10000 employees Used weekly for free trial Review source Reviewed April 2026 User‑Friendly CRM with Helpful Automation 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 3 Functionality Pros: Easy to use, great for tracking leads, and offers a clean, intuitive interface. Automation tools help streamline workflows, and team collaboration features work smoothly. Cons: Some advanced features require paid tiers, and large databases can feel slower to navigate. Limits on advanced features in the free version. Read More Showing 1 - 10 of 4462 Reviews [See All Reviews](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) ## HubSpot CRM Popular Comparisons [Salesforce Sales Cloud vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[Zoho CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/392464-zoho-crm/)[Bigin by Zoho CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/392397-bigin-by-zoho-crm/)[Kylas Sales CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/216694-kylas/)[Ploomes CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/449937-Ploomes/)[Dynamics 365 vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/106335-Dynamics-365/)[eWay-CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/31005-eway/)[Pipedrive vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/321306-pipedrive/)[EngageBay CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/83835-engagebay/)[Nutshell vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/4949-nutshell/)[Odoo vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/77019-odoo/)[Act! vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/3259-act-crm/)[monday CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/348745-monday-crm/)[OpenCRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/8288-opencrm/)[Bitrix24 vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/128326-bitrix24/)[Less Annoying CRM vs HubSpot CRM](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/5759-less-annoying-crm/) [Compare All Alternatives](https://www.softwareadvice.com/product/1854-HubSpot-CRM/alternatives/) ## Other Top Recommended CRM Software [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** (18785) Recently recommended **141** times [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** (243) Recently recommended **138** times [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) **4.5** (501) Recently recommended **95** times [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) **4.1** (36) Recently recommended **80** times Stuck Between Options? 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