# Best Sales Tracking Software - 2026 Reviews & Pricing > Find the best Sales Tracking Software for your organization. Compare top Sales Tracking Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/crm/sales-tracking-comparison --- [Home](https://www.softwareadvice.com/) / Sales Tracking Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Sales Tracking Software of 2026 Updated June 9, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 516 results ### Compare Products Showing 1 - 25 of 516 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** ([18785 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)) **141** recommendations Free trial Free version Integrations Integrations Google Drive Slack +35 more +34 more +33 more Salesforce Sales Cloud's Best Rated Features 4.88AI/Machine Learning See All Salesforce Sales Cloud's Worst Rated Features 3.71For AEC Industry See All [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) Claritysoft is a cloud-based customer relationship management (CRM) solution designed for midsize and large enterprise businesse...[Read more about Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** ([243 reviews](https://www.softwareadvice.com/crm/claritysoft-profile/reviews/)) **137** recommendations Free trial Free version Integrations Integrations Microsoft 365 Gmail +5 more +4 more +3 more Claritysoft CRM's Best Rated Features 4.80Client Management See All Claritysoft CRM's Worst Rated Features 2.67Marketing Automation See All [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, config...[Read more about HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) **4.5** ([501 reviews](https://www.softwareadvice.com/crm/hubspot-sales-profile/reviews/)) **95** recommendations Free trial Free version Integrations Integrations Google Workspace Microsoft 365 +5 more +4 more +3 more HubSpot Sales Hub's Best Rated Features 4.84CRM See All HubSpot Sales Hub's Worst Rated Features 3.50Real-Time Reporting See All [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with lea...[Read more about LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) **4.1** ([36 reviews](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/reviews/)) **78** recommendations Free trial Free version Integrations Integrations Google Docs PayPal +207 more +206 more +205 more [BNTouch Mortgage CRM](https://www.softwareadvice.com/crm/bntouch-profile/) BNTouch Mortgage CRM is a fully integrated digital mortgage system, CRM, marketing, and POS tool offering a comprehensive mortga...[Read more about BNTouch Mortgage CRM](https://www.softwareadvice.com/crm/bntouch-profile/) **4.5** ([97 reviews](https://www.softwareadvice.com/crm/bntouch-profile/reviews/)) **72** recommendations Free trial Free version Integrations Integrations Google Calendar Zapier +6 more +5 more +4 more BNTouch Mortgage CRM's Best Rated Features 4.50Marketing Automation See All BNTouch Mortgage CRM's Worst Rated Features 3.83Client Management See All [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell mo...[Read more about Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** ([523 reviews](https://www.softwareadvice.com/crm/thryv-profile/reviews/)) **65** recommendations Free trial Free version Integrations Integrations Google Docs PayPal +56 more +55 more +54 more Thryv's Best Rated Features 4.94Booking Management See All Thryv's Worst Rated Features 3.0Landing Pages/Web Forms See All [Clio](https://www.softwareadvice.com/legal/clio-legal-profile/) Clio provides a cloud-based solution designed to streamline various aspects of law firm operations. Its platform supports essent...[Read more about Clio](https://www.softwareadvice.com/legal/clio-legal-profile/) **4.7** ([1737 reviews](https://www.softwareadvice.com/legal/clio-legal-profile/reviews/)) **56** recommendations Free trial Free version Integrations Integrations Google Drive PayPal +28 more +27 more +26 more Clio's Best Rated Features 4.89Hourly Billing See All Clio's Worst Rated Features 3.0Data Import/Export See All [LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/) LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive out...[Read more about LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/) **4.3** ([167 reviews](https://www.softwareadvice.com/crm/leadsquared-profile/reviews/)) **56** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud WordPress +20 more +19 more +18 more LeadSquared's Best Rated Features 5.0Lead Distribution See All LeadSquared's Worst Rated Features 3.36Reporting & Statistics See All [Coevera](https://www.softwareadvice.com/crm/pipeliner-crm-profile/) Coevera is the AI-native CRM built on a radical idea: your software should make your salespeople better, not just track what the...[Read more about Coevera](https://www.softwareadvice.com/crm/pipeliner-crm-profile/) **4.6** ([216 reviews](https://www.softwareadvice.com/crm/pipeliner-crm-profile/reviews/)) **49** recommendations Free trial Free version Integrations Integrations Google Drive Dropbox Business +38 more +37 more +36 more Coevera's Best Rated Features 4.83Interaction Tracking See All Coevera's Worst Rated Features 3.33Data Import/Export See All [Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) Rolldog is a customer relationship management (CRM) solution, with the perks of sales enablement all rolled into one. Rolldog he...[Read more about Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) **4.9** ([33 reviews](https://www.softwareadvice.com/marketing/rolldog-complete-profile/reviews/)) **48** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +5 more +4 more +3 more Rolldog's Best Rated Features 5.0Calendar/Reminder System See All Rolldog's Worst Rated Features 4.77Reporting/Analytics See All [MortgageHalo](https://www.softwareadvice.com/product/54657-MortgageHalo/) MortgageHalo from Halo Programs is a cloud-based customer relationship management (CRM) solution designed for the residential mo...[Read more about MortgageHalo](https://www.softwareadvice.com/product/54657-MortgageHalo/) **4.4** ([47 reviews](https://www.softwareadvice.com/product/54657-MortgageHalo/reviews/)) **45** recommendations Free trial Free version Integrations Integrations LendingPad Calyx Point +4 more +3 more +2 more [Rock Solid](https://www.softwareadvice.com/crm/rock-solid-profile/) Rock Solid OneView is a Microsoft Dynamics-based citizen engagement platform that helps citizens and local governments work as o...[Read more about Rock Solid](https://www.softwareadvice.com/crm/rock-solid-profile/) No reviews yet **41** recommendations Free trial Free version Integrations Integrations Trimble Cityworks +0 more +0 more +0 more [SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) SalesNOW by Interchange Solutions Inc. is a cloud-based customer relationship management (CRM) and sales force automation soluti...[Read more about SalesNOW](https://www.softwareadvice.com/marketing/salesnow-profile/) **4.6** ([81 reviews](https://www.softwareadvice.com/marketing/salesnow-profile/reviews/)) **35** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +3 more +2 more +1 more SalesNOW's Best Rated Features 4.83Lead Management See All SalesNOW's Worst Rated Features 4.50Interaction Tracking See All [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing aut...[Read more about Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) **4.3** ([6977 reviews](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)) **29** recommendations Free trial Free version Integrations Integrations Google Drive PayPal +68 more +67 more +66 more Zoho CRM's Best Rated Features 4.93Real-Time Notifications See All Zoho CRM's Worst Rated Features 3.0Social Marketing See All [Symphony](https://www.softwareadvice.com/accounting/integratouch-symphony-profile/) An Inc. 5000 fastest growing private company, recognized by Gartner as a top viable vendor for Integrated Revenue and Customer M...[Read more about Symphony](https://www.softwareadvice.com/accounting/integratouch-symphony-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/accounting/integratouch-symphony-profile/#reviews)) **28** recommendations Free trial Free version [SalesOutlook CRM](https://www.softwareadvice.com/crm/salesoutlook-crm-profile/) SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft...[Read more about SalesOutlook CRM](https://www.softwareadvice.com/crm/salesoutlook-crm-profile/) **4.3** ([71 reviews](https://www.softwareadvice.com/crm/salesoutlook-crm-profile/reviews/)) **26** recommendations Free trial Free version Integrations Integrations Microsoft Excel Mailchimp +8 more +7 more +6 more SalesOutlook CRM's Best Rated Features 4.75Sales Pipeline Management See All SalesOutlook CRM's Worst Rated Features 4.22Quotes/Estimates See All [Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/) Quickbase is a work management and application platform designed to help organizations centralize and manage complex projects an...[Read more about Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/) **4.4** ([329 reviews](https://www.softwareadvice.com/crm/quick-base-profile/reviews/)) **24** recommendations Free trial Free version Integrations Integrations Google Drive Slack +46 more +45 more +44 more Quickbase's Best Rated Features 4.88Contact Database See All Quickbase's Worst Rated Features 3.29Mobile Access See All [CharityEngine](https://www.softwareadvice.com/crm/charity-engine-profile/) CharityEngine's nonprofit CRM software simplifies the fundraising process, so you spend more time on your campaigns and less tim...[Read more about CharityEngine](https://www.softwareadvice.com/crm/charity-engine-profile/) **4.2** ([32 reviews](https://www.softwareadvice.com/crm/charity-engine-profile/reviews/)) **18** recommendations Free trial Free version Integrations Integrations PayPal Microsoft Excel +23 more +22 more +21 more CharityEngine's Best Rated Features 4.86For Nonprofits See All CharityEngine's Worst Rated Features 4.50Fundraising Management See All [SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses mana...[Read more about SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) **4.3** ([245 reviews](https://www.softwareadvice.com/crm/sap-customer-experience-profile/reviews/)) **18** recommendations Free trial Free version SAP Customer Experience's Best Rated Features 4.79Customer Database See All SAP Customer Experience's Worst Rated Features 4.25Sales Pipeline Management See All [Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/) Workbooks is the 'No-BS' CRM. Workbooks designs, develops and implements its own software, which is targeted specifically at m...[Read more about Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/) **4.3** ([112 reviews](https://www.softwareadvice.com/crm/workbooks-crm-profile/reviews/)) **17** recommendations Free trial Free version Integrations Integrations Google Docs Mailchimp +8 more +7 more +6 more Workbooks's Best Rated Features 4.0Contact Management See All Workbooks's Worst Rated Features 4.0Contact Management See All [RealEstateHalo](https://www.softwareadvice.com/crm/myleaddashboard-profile/) RealEstateHalo from Halo Programs is a cloud-based solution for the residential real estate industry. The platform offers built...[Read more about RealEstateHalo](https://www.softwareadvice.com/crm/myleaddashboard-profile/) **4.5** ([78 reviews](https://www.softwareadvice.com/crm/myleaddashboard-profile/#reviews)) **12** recommendations Free trial Free version Integrations Integrations SkySlope Paperless Pipeline +2 more +1 more +0 more [Lofty](https://www.softwareadvice.com/crm/chime-profile/) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built spec...[Read more about Lofty](https://www.softwareadvice.com/crm/chime-profile/) **3.9** ([127 reviews](https://www.softwareadvice.com/crm/chime-profile/reviews/)) **9** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +13 more +12 more +11 more Lofty's Best Rated Features 4.67Access Controls/Permissions See All Lofty's Worst Rated Features 2.50Campaign Management See All [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) Zendesk is a cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge b...[Read more about Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) **4.4** ([4080 reviews](https://www.softwareadvice.com/product/26892-Zendesk/reviews/)) **8** recommendations Free trial Free version Integrations Integrations Slack Trello +205 more +204 more +203 more Zendesk Suite's Best Rated Features 4.76Customer History See All Zendesk Suite's Worst Rated Features 3.71Contract/License Management See All [Zipteams](https://www.softwareadvice.com/voip/zipteams-profile/) Using our conversational intelligence analytics combined with smart meeting rooms, Zipteams helps sales teams make smarter decis...[Read more about Zipteams](https://www.softwareadvice.com/voip/zipteams-profile/) **4.7** ([73 reviews](https://www.softwareadvice.com/voip/zipteams-profile/reviews/)) **7** recommendations Free trial Free version Integrations Integrations Google Workspace WordPress +10 more +9 more +8 more Zipteams's Best Rated Features 5.0Sales Trend Analysis See All Zipteams's Worst Rated Features 4.69HD Audio/Video See All [NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) NetSuite is an AI-powered cloud-based business management suite that incorporates ERP, financial management, CRM and eCommerce f...[Read more about NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) **4.2** ([2043 reviews](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/reviews/)) **3** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud Docusign +18 more +17 more +16 more NetSuite's Best Rated Features 4.75Check Writing See All NetSuite's Worst Rated Features 2.71Dashboard See All 1 [2](https://www.softwareadvice.com/crm/sales-tracking-comparison/?page=2)[3](https://www.softwareadvice.com/crm/sales-tracking-comparison/?page=3)[4](https://www.softwareadvice.com/crm/sales-tracking-comparison/?page=4)[5](https://www.softwareadvice.com/crm/sales-tracking-comparison/?page=5) ... [21](https://www.softwareadvice.com/crm/sales-tracking-comparison/?page=21) ## Popular Comparisons [ HubSpot CRM vs Salesforce Sales Cloud ](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[ Brevo vs Mailchimp ](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp/)[ Dynamics 365 vs Zoho CRM ](https://www.softwareadvice.com/compare/106335-Dynamics-365/vs/392464-zoho-crm/)[ ClickUp vs monday.com ](https://www.softwareadvice.com/project-management/clickup-profile/vs/monday-com/)[ ActiveCampaign vs Pipedrive ](https://www.softwareadvice.com/crm/activecampaign-profile/vs/pipedrive/)[ DealerCenter vs Carsforsale.com ](https://www.softwareadvice.com/crm/carsforsale-profile/vs/dealercenter/)[ Odoo vs NetSuite ](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/vs/odoo/) ## Your Guide to Top Sales Tracking Software, September 2025 Software Advice uses reviews from real software users to highlight the top-rated Sales Tracking products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) - [Less Annoying CRM](https://www.softwareadvice.com/crm/less-annoying-crm-profile/) - [Breakcold](https://www.softwareadvice.com/crm/breakcold-profile/) - [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) - [Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/) - [DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/) - [Prospect CRM](https://www.softwareadvice.com/crm/prospectsoft-profile/) - [Sage Sales Management](https://www.softwareadvice.com/field-service/forcemanager-mobile-profile/) - [Ricochet360](https://www.softwareadvice.com/voip/ricochet360-profile/) - [VipeCloud](https://www.softwareadvice.com/crm/vipecloud-profile/) - [noCRM.io](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) - [Repfabric](https://www.softwareadvice.com/crm/repfabric-profile/) - [Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/) - [GlassHive](https://www.softwareadvice.com/email-marketing/glasshive-profile/) - [Salesmate](https://www.softwareadvice.com/email-marketing/salemate-profile/) - [Nutshell](https://www.softwareadvice.com/crm/nutshell-profile/) - [Salesforce Starter](https://www.softwareadvice.com/crm/salesforceiq-profile/) - [Act!](https://www.softwareadvice.com/crm/act-crm-profile/) - [monday CRM](https://www.softwareadvice.com/marketing/monday-crm-profile/) - [TOP PRODUCER](https://www.softwareadvice.com/crm/top-producer-profile/) - [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) - [Copper](https://www.softwareadvice.com/product/63221-Copper/) - [Creatio CRM](https://www.softwareadvice.com/crm/bpmonline-profile/) - [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Sales tracking software fits into the larger family of sales force enablement and [sales force automation software](https://www.softwareadvice.com/crm/sales-force-automation-comparison/) and has many applications in common with traditional sales software and general purpose [customer relationship management (CRM) software](https://www.softwareadvice.com/crm/). On the whole, the sales force enablement and automation software market is expanding quickly—it [grew 12.8 percent to $5.6 billion](https://www.gartner.com/doc/3760163/magic-quadrant-sales-force-automation) in 2016. Today, most of the new growth is coming from the successes of Software-as-a-Service (SaaS) vendors entering the market with specialized, focused tools like [lead management](https://www.softwareadvice.com/marketing/lead-management-comparison/#buyers-guide) and, the topic of this guide, sales tracking software. Companies are flocking to these SaaS solutions for three main reasons: To provide better customer experiences and improve customer relationships To streamline sales staff workflows and improve process efficiencies To improve outcomes, close more deals and sell more per deal Sales tracking software can help your company work towards all three of these goals, but it must be chosen correctly and aligned well with your business goals. Those caveats can be especially challenging, especially given the the vast number of solutions available in this quickly growing, rapidly changing software market. This Buyer's Guide will help you make the right choice. In it we explain: [What Is Sales Tracking Software?](#WhatIsSalesTrackingSoftware) [Common Features of Sales Tracking Software](#CommonFeaturesofSalesTrackingSoftware) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Sales Tracking Software? Believe it or not, a large percentage of companies still track their sales processes manually: in spreadsheets, on whiteboards and even on paper. Manual tracking can work in small offices with very low sales volume, but it's never ideal. It leads to poor performance on the three points listed above: poorer customer experiences, inefficient use of sales staff time and fewer closed deals and lower per-deal revenue. Sales tracking software helps manage, track and guide all aspects of the sales process. It usually provides set process workflows so salespeople know where each prospect stands at any given point in time and which steps need to be taken next. These days, with better machine learning integrations, some sales tracking software platforms are even able to recommend the single best out of a set number of possible follow-up actions. _Dashboard overview showing lead origin and deal status in_ [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) Salespeople make the most direct use of sales tracking software, but it's also used by team and department managers and executives. For the latter group, it provides insight into the health and status of the sales department's overall operations. It can help also help with sales forecasting, help optimize workforce scheduling and even help determine the best pricing plans and strategies. ## Common Features of Sales Tracking Software Clearly, sales tracking software can accomplish a lot. But how well it helps you achieve your specific goals comes down to the specific applications and features and how well they're aligned with your organization's workflows and goals. Here's a list of common features to look out for in the sales tracking solution you select: **Pipeline management** Manage individual sales prospects from fresh lead and first contact through to deal closure, which lets staff and management parse and prioritize different groups by a variety of internal or external variables. **Pipeline editor** Define and deploy individual pipelines specific to segmented lead groups, specific products or product lines or different sales teams, providing each with step-by-step workflows. **Cycle management** Customer-focused process management tool that helps manage sales and buying cycles, which is especially useful for organizations that sell subscription-based products or benefit from post-sales follow ups. **Next best actions** Helps identify the next best actions to take during multiple stages of the sales processes, increasing buyer engagement and improving sales outcomes. Some platforms make use of predictive analytics to improve suggestions over time. **Dashboard** Metric tracking visual interfaces for sales staff, management and executives, showing key performance numbers including open and closed deals, volume at various pipeline stages and custom KPIs and values. **Web-to-lead** Integrates with company's website (or social media channels) to help automatically convert online prospects into trackable leads and prospects, usually with basic segmentation tools. **Social media integrations** Tools that integrate a company or individual salesperson's social media accounts with backend sales tracking software, saving time, reducing errors, missed opportunities and improving response times. **Collaboration** Collaboration tools help organize responsibilities in sales environments that have multiple team members working together on the same deals, helping with hand-offs and preventing redundant steps. **Content management** Provides basic content management functions, either directly or through integrations with a content management system (CMS) to save time looking for sales materials. ## Market Trends to Understand Since sales force automation and enablement tools play such critical roles in the business world's profitability, they receive tons of attention from software developers. They're some of the first applications to receive updates and integrations of newer technologies like predictive analytics and machine learning. Current and up-and-coming trends in the sales tracking software industry include: - **Better user experience:** Gone are the days when updating a lead required a dozen mouse clicks and switching back and forth between multiple screens. Today's sales tracking tools are designed with user experience in mind, streamlining processes on the front end and featuring clearer, more intuitive user interfaces. - **Curated account intelligence:** Account information and client data both help close deals, but it's easy to have too much of either. What salespeople really need is the right information at the right time, so they know what they need to know exactly when they need it. Curated intelligence tools help manage CRM and sales data and present it only when it's needed. - **Just-in-time training:** The average sales department is no stranger to turnover and new staff onboarding is a part of operations. Sales tracking apps can speed up onboarding with the better interfaces (mentioned above) as well as with tooltips, automated cues and set workflows that help train new staff as they work. - **Predictive analytics:** Sales tracking tools have traditionally been systems of record: they'd simply record relevant account and process information. With better predictive analytics tools, they're increasingly answering valuable forward-looking questions, such as: How likely am I to close this deal? What should I do next with this deal? ### Related Sales Tracking Software - [CPQ Software](https://www.softwareadvice.com/cpq/) - [Commission Software](https://www.softwareadvice.com/commission/) - [Proposal Management Software](https://www.softwareadvice.com/proposal-management/) - [Quoting Software](https://www.softwareadvice.com/cpq/quoting-comparison/) - [RFP Software](https://www.softwareadvice.com/rfp/) - [Sales Force Automation Software](https://www.softwareadvice.com/crm/sales-force-automation-comparison/) - [Sales Forecasting Software](https://www.softwareadvice.com/sales-forecasting/) - [Sales Performance Management Software](https://www.softwareadvice.com/sales-performance-management/)