--- title: "Best Channel Management Software - 2026 Reviews & Pricing" description: "Find the best Channel Management Software for your organization. Compare top Channel Management Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/crm/channel-management-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Channel Management Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Channel Management Software of 2026 Updated August 17, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 175 results ### Compare Products Showing 1 - 25 of 175 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Allbound [Allbound](https://www.softwareadvice.com/crm/allbound-profile/) 4.91 [(23)](https://www.softwareadvice.com/crm/allbound-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Allbound offers a channel management platform for organizations looking to build or expand indirect sales channels that include resellers, distributors, VARs, agents, dealers, OEMs, ISVs and systems integrators. With Allbound, users can unify sales training, promote and publicize their content and collateral and centralize their marketing content, campaigns and communication. They can also group and sequence content and resources into sales playbooks for prioritizing sales discussions, quantify learning and sales actions and qualify activities with partner reps. Allbound also offers functionality for showcasing social feeds directly to partners so they can learn, share and amplify messages among their networks. In turn, users receive recommendations based on the activity and interests of other partners. Gamification functionality allows users to administer incentive programs that allow partner reps to redeem points inside of Allbound for gift cards, branded swag or other perks. The solution is available on a per month subscription basis.... [Read more](https://www.softwareadvice.com/crm/allbound-profile/) ### Best rated features: CRM 5.0 Data Security 5.0 Real-Time Data 5.0 Real-Time Analytics 5.0 ### Worst rated features: Social Media Integration 4.0 Partner Management 4.0 Task Management 4.0 Channel Analytics 4.0 [See all features](https://www.softwareadvice.com/crm/allbound-profile/#key-features) ### Product: Unifyr [Unifyr](https://www.softwareadvice.com/crm/zift-solutions-profile/) 4.78 [(27)](https://www.softwareadvice.com/crm/zift-solutions-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Zift is a cloud-based channel management and marketing solution, which assists medium to large sized businesses with revenue analysis and campaign management. Its key features include content marketing, analytics, a media library and lead tracking. The application comes with a module that enables users to create partner communications such as newsletters, announcements and emails. Partners can use the media library to upload posts on social media sites. Teams can create images, PDF files and web templates for campaigns, and customize content for distribution via multiple channels. Zift lets marketing managers create digital campaigns, which include creative keywords, ad copies and landing pages. Its content management system helps partners upload files, tag media content and maintain libraries. Additionally, supervisors can generate standard reports, charts and dashboards to monitor partner activities.... [Read more](https://www.softwareadvice.com/crm/zift-solutions-profile/) ### Best rated features: Campaign Management 5.0 Reporting/Analytics 5.0 Social Media Integration 5.0 Live Chat 5.0 ### Worst rated features: Incentive Management 3.0 Partner Management 3.5 Lead Management 4.0 Pipeline Management 4.0 [See all features](https://www.softwareadvice.com/crm/zift-solutions-profile/#key-features) ### Product: servis.ai [servis.ai](https://www.softwareadvice.com/product/113880-FreeAgent-Network/) 4.65 [(71)](https://www.softwareadvice.com/product/113880-FreeAgent-Network/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Servis.ai, formerly FreeAgent CRM, is a robust Business Operations Management Platform that helps your team get organized, gain visibility into day-to-day work, and get more done with a powerful, easy-to-use sales platform your sales team will actually love. Work smarter and faster with instant visibility, empowering sales teams to do more with less. Speed up cycle times, close more deals, save time, improve business processes, and ensure nothing falls through the cracks by having all your tools in one happy place. Lift your business up out of spreadsheets and email, and win your workdays with FreeAgent CRM.... [Read more](https://www.softwareadvice.com/product/113880-FreeAgent-Network/) ### Best rated features: Pipeline Management 5.0 Customer Segmentation 5.0 Third-Party Integrations 5.0 Dashboard 5.0 ### Worst rated features: Campaign Management 3.0 Marketing Automation 3.0 [See all features](https://www.softwareadvice.com/product/113880-FreeAgent-Network/#key-features) ### Product: Magentrix [Magentrix](https://www.softwareadvice.com/portal/magnetrix-profile/) 4.71 [(24)](https://www.softwareadvice.com/portal/magnetrix-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Magentrix extends your CRM for partner relationship management (PRM) portals and customer portals. Deliver content, share information and engage your partners and customers with a completely customizable and branded portal that matches the look and feel of your organization. Magentrix seamlessly integrates with your CRM (eg. Salesforce, Microsoft Dynamics, HubSpot) to maintain a single corporate data source. The pre-configured Salesforce integration allows companies to integrate any standard or custom Salesforce object, maintain control over user access and security and integrate CRM data based on usage. Magentrix is fully customizable based on needs, and users can choose what to share and how to show it. The system enables users to visualize deal cycle stages and customize content based on where partners or customers are in the cycle. A native LMS is available to train and certify partners and customers.... [Read more](https://www.softwareadvice.com/portal/magnetrix-profile/) ### Basic $1.00/month [See full pricing details](https://www.softwareadvice.com/portal/magnetrix-profile/#pricing-and-plans) ### Product: Apex Loyalty [Apex Loyalty](https://www.softwareadvice.com/crm/apex-loyalty-profile/) 5.0 [(6)](https://www.softwareadvice.com/crm/apex-loyalty-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Apex Loyalty is a loyalty and engagement management software based on the Salesforce platform, which helps businesses connect with partners, distributors and retailers to manage sales. The cloud-based solution enables organizations to define custom sales targets and incentives for customers and run marketing campaigns. Features of Apex Loyalty include rewards management, gamification, customer segmentation, a drag-and-drop interface, analytics and more. The application allows employees to capture and store customer contact details in a centralized repository. Additionally, it comes with a reporting module, which lets supervisors generate custom reports and gain insights into customer’s behaviour and market trends. Apex Loyalty supports integration with various channel management and customer relationship management (CRM) systems. Pricing is available on request and support is extended via phone, email, documentation and other online measures.... [Read more](https://www.softwareadvice.com/crm/apex-loyalty-profile/) ### Best rated features: Communication Management 5.0 Rewards Management 5.0 Mobile Access 5.0 Loyalty Program 5.0 ### Worst rated features: Online Ordering 4.0 [See all features](https://www.softwareadvice.com/crm/apex-loyalty-profile/#key-features) ### Product: Jurny [Jurny](https://www.softwareadvice.com/crm/jurny-profile/) 4.53 [(45)](https://www.softwareadvice.com/crm/jurny-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary What is Jurny? Jurny is the world first AI-native property management software (PMS) built for vacation rental operators and boutique hotel managers with 15 or more properties. Unlike traditional property management systems that bolt on automation as an afterthought, Jurny was engineered AI-first from day one. The result is jOS, one intelligent operating system that replaces the fragmented stack of 6 to 10 disconnected short-term rental tools most operators struggle with today. Jurny is not just another PMS. It is a category-defining platform for a new era of hospitality operations. The AI Brain Behind Jurny: NIA At the core of Jurny is NIA, the Network of Intelligent Agents, the hospitality industry first multi-agent AI system. NIA operates as a parallel team of specialized AI agents, each owning a critical area of your operation around the clock. NIA automates 100% of guest messaging across every OTA and channel, from booking confirmation to checkout, answering questions and resolving issues in real time with no manual input. NIA responds to every guest review on every OTA automatically with personalized, on-brand replies that protect your ratings and grow your reputation. NIA identifies upsell opportunities and converts them automatically, capturing revenue from early check-ins, late checkouts, airport transfers, and more. NIA delivers instant conversational performance reporting so operators can ask any question and get an immediate accurate answer. NIA self-learns from every guest conversation, continuously improving without any manual updates. What Jurny replaces? The average operator runs 6 to 10 disconnected tools: a channel manager, messaging app, pricing tool, review management platform, upsell software, housekeeping scheduler, smart device hub, direct booking engine, reporting dashboard, and owner portal. Every tool has its own subscription, login, and manual processes. Jurny eliminates all of that. jOS consolidates every function into one intelligent platform, reducing software costs, eliminating data silos, and giving operators complete visibility across their entire portfolio from one dashboard. Key Features Channel Manager: Sync listings across 50+ OTAs in real time including Airbnb, VRBO, Booking.com, Expedia, HomeToGo, and TripAdvisor. No double bookings. Unified AI Inbox: All guest messages from every OTA in one place. NIA handles replies 24/7. Revenue Management: Connect Wheelhouse or PriceLabs for dynamic pricing pushed to every channel. AI Guest Screening: Automatically screen guests before confirming reservations to protect your properties. AI Listing Optimizer: Bulk-optimize titles, descriptions, and photos across all OTAs with multi-language support. Direct Booking Engine: Launch a branded direct booking site to capture commission-free bookings and reduce OTA dependence. Housekeeping Automation: Integrate with Turno and Breezeway to automate scheduling and property care. Smart Device Hub: Manage smart locks and connected devices across your portfolio from one dashboard. Owner Dashboard: Give owners real-time visibility into performance, revenue, and occupancy. MCP Connector: Connect Jurny to Claude and Cursor for advanced AI integrations. Who is Jurny built for? Jurny is purpose-built for professional vacation rental operators, property management companies, and boutique hotel managers running 15 to 500+ properties across the US, Canada, Europe, and beyond. Not for hobbyists or single-unit hosts. Built for operators serious about scale, efficiency, and delivering a consistently excellent guest experience without burning out their team. Pricing Custom pricing based on portfolio size. Book a demo at jurny.com.... [Read more](https://www.softwareadvice.com/crm/jurny-profile/) ### Best rated features: Alerts/Notifications 5.0 Contact Management 5.0 Registration Management 5.0 Visitor Tracking 5.0 ### Worst rated features: CRM 2.0 Reporting/Analytics 3.0 Rate Management 3.3 [See all features](https://www.softwareadvice.com/crm/jurny-profile/#key-features) ### Product: Impartner PRM [Impartner PRM](https://www.softwareadvice.com/crm/impartner-prm-profile/) 4.41 [(27)](https://www.softwareadvice.com/crm/impartner-prm-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary At Impartner, our business is helping you grow yours. Our Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. With Impartner, global teams manage resellers, distributors, technology partners and others within a centralized and user friendly solution. From partner training and certifications to communications, business planning, and performance analytics, Impartner handles it all and more with best practices and automation built in so that channel teams can drive fast ROI.... [Read more](https://www.softwareadvice.com/crm/impartner-prm-profile/) ### Best rated features: SSL Security 5.0 Forms Management 5.0 Lead Management 5.0 Contact Management 5.0 ### Worst rated features: File Sharing 3.5 Email Marketing 4.0 Calendar Management 4.0 Reporting & Statistics 4.0 [See all features](https://www.softwareadvice.com/crm/impartner-prm-profile/#key-features) ### Basic $2,000.00/month [See full pricing details](https://www.softwareadvice.com/crm/impartner-prm-profile/#pricing-and-plans) ### Product: Rentals United [Rentals United](https://www.softwareadvice.com/crm/rentals-united-profile/) 3.92 [(137)](https://www.softwareadvice.com/crm/rentals-united-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Rentals United is a cloud-based channel management solution, which assists vacation rental managers with management of online reservations and guest communications. Key features include room bookings, pricing analysis, messaging and data synchronization. The application enables users to list properties on multiple websites and update pricing and availability details in real-time. Teams can use the mobile application to manage property calendars, access reservation details and receive booking notifications. Further, it allows property managers to adjust pricing based on factors such as a number of guests and duration of stay. Rentals United comes with an open API and integrates with third-party listings applications such as Airbnb, Wishbox, Booking.com, Expedia, Tripavisor, Trivago, Wishbox and more. Its connection with payment processing tools such as Stripe and HomeAway enables hosts to collect guest payments in multiple currencies. The system is available on monthly subscriptions and support is provided via phone and online help desk.... [Read more](https://www.softwareadvice.com/crm/rentals-united-profile/) ### What users love - Broad channel connectivity options ### To take in mind - Slow and unhelpful support experience ### Best rated features: Activity Dashboard 5.0 Booking Management 5.0 Third-Party Integrations 5.0 Multi-Channel Management 5.0 ### Worst rated features: Dynamic Pricing 1.0 Email Templates 1.0 [See all features](https://www.softwareadvice.com/crm/rentals-united-profile/#key-features) ### Product: Fision [Fision](https://www.softwareadvice.com/retail/fision-marketing-automation-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Fision offers an integrated marketing automation and sales enablement solution to help distributed field sales and local marketers customize and distribute timely, relevant and multi-channel campaigns. Fision's distributed marketing automation and sales enablement platform enables the local networks of a distributed organization to engage with consumers through multiple channels including, web, e-communications, social media, mobile and print. Fision's digital asset manger stores all of the company's assets—written copy, information, images, audio/video files, white papers, radio/TV ads, etc—in a single repository which is guarded by user-based permissions and business rules. Each distributed sales rep or local marketer (field sales, sales offices, agents, VARS, franchisees, etc) can then access those assets to send the right message, to the right person, at the right time, through the right channel. Through Fision's analytics the central marketing department gains visibility into the effectiveness of all the communication their distributed sales team has with consumers.... [Read more](https://www.softwareadvice.com/retail/fision-marketing-automation-profile/) ### Product: Horizon Distribution [Horizon Distribution](https://www.softwareadvice.com/product/121138-Horizon-Distribution/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Horizon Distribution is an all-in-one connectivity platform that enables hotels to distribute rates, inventory, and availability across a global network of OTAs, GDSs, wholesalers, and regional travel platforms, unlocking access to the world’s most valuable travel markets, including China and other APAC markets.... [Read more](https://www.softwareadvice.com/product/121138-Horizon-Distribution/) ### Product: Incent4 [Incent4](https://www.softwareadvice.com/product/538452-Incent4/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Incent4 is a channel data and revenue management platform built on Salesforce CRM. It is designed to help businesses manage revenue operations, incentive programs, and compliance requirements. The platform is used by manufacturers and distributors in industries such as semiconductors, high-tech components, consumer products, medical devices, and industrial machinery. It supports organizations with multi-tier distribution channels, partner networks, and complex royalty agreements. The platform includes automated channel data management features for handling point-of-sale data, inventory tracking, and sales-in/sales-out reconciliation. Its incentive and rebate management module processes partner programs with automated calculations and payouts. Sales commission automation supports fiscal period compensation and deal-based commissions. It also includes registration systems for deal-based opportunities and design wins, which are useful for managing channel conflict in industries such as semiconductors and components. Additional features address design win commission splits for manufacturer representatives and intellectual property rights management for licensors and licensees. The platform operates entirely within the Salesforce environment, providing a consistent user interface and processing framework. Revenue recognition functionality ensures compliance with ASC 606 and IFRS 15 standards, generating journal entries for estimates, reversals, and actuals. It processes large volumes of data in real-time to support revenue analysis, profitability tracking, and operational compliance across distribution networks.... [Read more](https://www.softwareadvice.com/product/538452-Incent4/) ### Product: Zomentum PartnerAlign [Zomentum PartnerAlign](https://www.softwareadvice.com/crm/zomentum-partneralign-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary PartnerAlign is a partner management solution that directly aligns SaaS vendors and their partners' daily revenue-generating activities through Zomentum's all-in-one partner-led revenue platform. PartnerAlign enables SaaS vendors to sign up and onboard partners, educate them on products or services and provide sales assistance via real-time chat. Businesses can enable partner sales with marketing content and collateral and identify which sales resources and product bundles are working.... [Read more](https://www.softwareadvice.com/crm/zomentum-partneralign-profile/) ### Product: OwnerRez [OwnerRez](https://www.softwareadvice.com/crm/ownerrez-profile/) 4.94 [(269)](https://www.softwareadvice.com/crm/ownerrez-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary OwnerRez is a vacation rental platform designed for managing bookings and operations. It supports both small homeowners and large property management businesses and offers channel management, property management and website solutions. The tool features partnerships with major booking channels and includes a unified messaging system that consolidates email, SMS, and channel communications into one inbox. OwnerRez provides accounting capabilities compatible with various payment methods. Property management tools are available for calculating commissions and generating monthly statements. It also includes customer relationship management features to maintain guest relationships and offers extensive reporting options for data analysis. OwnerRez includes website building tools to help rental operators establish their brand and direct customers to their own websites. The platform includes automation features that streamline vacation rental management workflows.... [Read more](https://www.softwareadvice.com/crm/ownerrez-profile/) ### Best rated features: Communication Management 5.0 Booking Management 5.0 Data Import/Export 5.0 Availability Management 5.0 [See all features](https://www.softwareadvice.com/crm/ownerrez-profile/#key-features) ### Basic $40.00/month [See full pricing details](https://www.softwareadvice.com/crm/ownerrez-profile/#pricing-and-plans) ### Product: ZINFI’s Unified Partner Management (UPM) [ZINFI’s Unified Partner Management (UPM)](https://www.softwareadvice.com/product/450558-ZINFIs-Partner-Relationship-Management/) 4.96 [(173)](https://www.softwareadvice.com/product/450558-ZINFIs-Partner-Relationship-Management/) Best for:Value for money ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary ZINFI Unified Partner Management (UPM) Platform: ZINFI's Unified Partner Management (UPM) platform helps vendors run their entire partner ecosystem — partner relationships, marketing, sales, and incentives — from one cloud-based system, instead of juggling spreadsheets and disconnected point tools. Built for global, mobile channel teams: The platform is designed mobile-first and supports multiple languages, so partner managers, channel account managers, and partners themselves can access the system from anywhere — not just at a desk. This matters for organizations managing partners across multiple regions and time zones, where email and static reports create delays and blind spots. A single source of truth for partner data: ZINFI centralizes partner information in a single system of record, so partner profiles, activity history, deal registrations, and performance data live in one place rather than scattered across CRM systems, spreadsheets, and email threads. Teams get a consistent, up-to-date view of every partner relationship without manually reconciling data from multiple sources. Reporting and workflow tools built for decision-making, not just data storage: Built-in business intelligence gives channel leaders visibility into partner performance, program ROI, and engagement trends — without needing to export data into a separate BI tool. Configurable workflows let organizations automate routine partner management tasks (approvals, onboarding steps, incentive payouts, and more), freeing channel teams to focus on partner strategy rather than manual admin work. Scales with your channel program: As a cloud-based SaaS platform, ZINFI is built to scale with growing partner programs — whether an organization manages dozens of partners or thousands across multiple regions, product lines, or partner tiers. Configuration options let teams adapt the platform's structure as their channel strategy evolves, rather than needing a new system every time the program grows. Why organizations choose ZINFI UPM:  Replace scattered spreadsheets and disconnected tools with one unified system.  Give global, distributed teams mobile and multilingual access.  Get a single, reliable source of truth for all partner data.  Make faster, better-informed decisions with built-in reporting and analytics.  Automate repetitive partner management workflows.  Scale the platform as the partner program grows, without switching systems.... [Read more](https://www.softwareadvice.com/product/450558-ZINFIs-Partner-Relationship-Management/) ### Best rated features: Activity Dashboard 5.0 Referral Management 5.0 Visual Analytics 5.0 Deal Management 5.0 [See all features](https://www.softwareadvice.com/product/450558-ZINFIs-Partner-Relationship-Management/#key-features) ### Product: ThinkReservations [ThinkReservations](https://www.softwareadvice.com/hotel-management/thinkreservations-profile/) 4.92 [(120)](https://www.softwareadvice.com/hotel-management/thinkreservations-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary ThinkReservations provides a fast, professional and comprehensive property management system (PMS) for independent lodging businesses. With a blend of business management solutions, integrated payment processing, US-based customer support and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor and Airbnb, ThinkReservations supplies the tools and provides on-going education on market trends that you need to make your business more profitable and productive. Come see why properties across the country are upgrading to ThinkReservations!... [Read more](https://www.softwareadvice.com/hotel-management/thinkreservations-profile/) ### Best rated features: Promotions Management 5.0 Data Import/Export 5.0 Group Reservations 5.0 Availability Management 5.0 ### Worst rated features: Third-Party Integrations 3.0 Mobile Access 4.0 GDS/OTA Integration 4.0 [See all features](https://www.softwareadvice.com/hotel-management/thinkreservations-profile/#key-features) ### Product: Hostaway [Hostaway](https://www.softwareadvice.com/hotel-management/hostaway-profile/) 4.77 [(1590)](https://www.softwareadvice.com/hotel-management/hostaway-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Trusted by 20,000+ property managers worldwide, Hostaway is an industry leading, AI-powered vacation rental management platform designed for professional short-term rental operators. Hostaway brings everything together for greater efficiency and faster growth. Grow your business, manage all reservations, automate guest communication, sync listings across channels like Airbnb and Vrbo, and boost direct bookings from one unified platform, saving you up to 60 minutes per reservation. What You Can Do With Hostaway: \*Grow and manage bookings across major channels (Airbnb, Vrbo, Booking.com, Google) \*Real-time sync on availability, pricing, and calendars across all connected channels. \*Manage all reservations and conversations in one unified inbox. \*Automate 93% of repetitive guest communication with AI Replies. \*Increase earnings by 25%+ with Dynamic Pricing. \*Track performance with advanced reporting and insights. \*Self-serve Owner Portals and automated statements for professional, transparent owner reporting \*Connect your 200+ tools through powerful integrations. \*Create or connect your own direct booking website to cut OTA commissions Everything works together, so you don’t have to. Why Hosts Choose Hostaway: Built for property managers and hospitality brands scaling from 5 to 500+ properties, Hostaway grows with you. Knowing that 24/7 hospitality needs immediate assistance, Hostaway provides: \*Award winning 24/7 phone support, with help always a call away. \*A comprehensive Help Center for self-service. \*A 97%+ customer satisfaction rating. \*Global, multi-language team coverage for local understanding. When something matters, you get real help, fast. Get Started: Get Hostaway and experience a smarter way to manage your vacation rental business, one that’s built to scale with you.... [Read more](https://www.softwareadvice.com/hotel-management/hostaway-profile/) ### What users love - Responsive and patient support team - Personalized onboarding guidance provided - Intuitive platform for daily tasks ### To take in mind - Complex and costly pricing structure - Messaging limitations and delays - Limited website customization options ### Best rated features: Appointment Management 5.0 Financial Management 5.0 Point of Sale (POS) 5.0 Occupancy Management 5.0 ### Worst rated features: Multi-Currency 2.7 Extended Stay 3.0 Billing & Invoicing 3.0 Single Property 3.0 [See all features](https://www.softwareadvice.com/hotel-management/hostaway-profile/#key-features) ### Product: RentalReady [RentalReady](https://www.softwareadvice.com/rental/rentalready-profile/) 4.86 [(118)](https://www.softwareadvice.com/rental/rentalready-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary RentalReady streamlines all the time consuming and repetitive tasks of your short-term rental business. Property Management Software Centralized system for all your needs Created by the GuestReady Group, one of the largest property management companies in Europe, RentalReady software is an all in one solution that helps you centralise all of your property and host information inside one platform. Powerful Channel Manager Manage all channels from one place Maximise your bookings by connecting your property to our powerful channel manager. Rates, availability, content and settings sync in real time to all of your channels meaning you no longer need to login to each channel to adjust your settings. The platform has API connections with Airbnb, Booking.com, Expedia, Homeaway and can connect to other channels via an iCal sync. Task management In the office and on the field Our custom task management dashboards together with IOS and Android apps allow your staff to complete their tasks seamlessly and for you to have full visibility on what is going on in each property. Owners Dashboard Full transparency for your hosts A dashboard for your hosts to see their occupancy, income, bookings, reviews and manage their calendar all in one place! Online Services Work smarter, not harder with our online services 24/7 Guest Communication Don’t want to answer guests enquiries in the middle of the night? Let our team of seasoned experts manage the communication with your guests, 24 hours, 7 days per week. Payment Processing and Automation Automate the collection of payments from each channel and let the system split the money between you and your owners automatically after each stay. Upsell Services to your Guests Allow your guests to book taxi transfers and tours while you receive a commission, all automated with the platform.... [Read more](https://www.softwareadvice.com/rental/rentalready-profile/) ### Best rated features: Housekeeping Management 5.0 Owner Statements 5.0 Third Party Booking 5.0 Dashboard 5.0 ### Worst rated features: Mobile App 2.0 SMS Messaging 3.0 [See all features](https://www.softwareadvice.com/rental/rentalready-profile/#key-features) ### Rise Plan Custom Pricing available upon request Designed to help scale your business with advanced booking management and quality control features. Optional add-ons: Outsourced Guest Communications Direct booking website... [Read more](https://www.softwareadvice.com/rental/rentalready-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/rental/rentalready-profile/#pricing-and-plans) ### Product: DataFeedWatch [DataFeedWatch](https://www.softwareadvice.com/catalog-management/datafeedwatch-profile/) 4.77 [(279)](https://www.softwareadvice.com/catalog-management/datafeedwatch-profile/reviews/) Best for:Multi-Channel Management ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Optimize your feeds for Google Shopping, Facebook, Instagram and 2,000+ more channels in 60+ countries. With DataFeedWatch you can easily optimize your data feed and let you advertise on 2,000+ shopping channels, marketplaces and price comparison sites! It makes the products more visible and helps to increase sales. DataFeedWatch also shows the performance of each product on every channel: poorly performing products can be removed with a single click to boost the overall campaign ROI. With this app you can do almost anything to tailor your feed to your commercial goals: add missing data, add custom labels, combine fields, assign the exact (sub-sub-) category and exclude products. DFW app lets you merge and unmerge your feed based on the channel requirements. DataFeedWatch is intuitive and easy to use. We accept different formats of the data that you want to import. Furthermore we can integrate and connect with many eCommerce platforms like Shopify, Magento, Woo Commerce, PrestaShop, Lightspeed and more. Key features and benefits: - No feed limit! We’re ready to process feeds for more than 1 million products. - Submit all variants - you can merge and unmerge your feed based on the channel requirements. - Create, edit and map your product feeds by easily setting up complex rules Edit fields like Description, Title, URL and more. - Include or exclude products with just a few clicks (like for seasonal or out of stock items). - Use look-up tables for missing information in the source feed. Exclude unprofitable products and make changes to your product titles. - Assign Google categories to your products painlessly. - Use powerful optimization tools like look-up tables and regular expressions. - Custom channels - create your own feed template to fit your needs exactly. - Copy your feed set-up from one channel and use it to painlessly expand to new channels such as Bing, Criteo and Pinterest. - Connect Shopify and DataFeedWatch with just a few clicks. Manage your shopping feed and check for errors before campaigns go live. DataFeedWatch is intuitive and easy to use. Whether you prefer to just connect your feed with a shopping channel or to optimize your feed, you can check performance metrics and adjust for better results.... [Read more](https://www.softwareadvice.com/catalog-management/datafeedwatch-profile/) ### Best rated features: Sales Reports 5.0 Product Catalog 4.9 Multi-Channel Management 4.8 Data Import/Export 4.7 ### Worst rated features: Campaign Analytics 3.0 ROI Tracking 3.5 Order Management 3.9 Multi-Campaign 4.0 [See all features](https://www.softwareadvice.com/catalog-management/datafeedwatch-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/catalog-management/datafeedwatch-profile/#pricing-and-plans) ### Product: Inn Style [Inn Style](https://www.softwareadvice.com/hotel-management/inn-style-profile/) 4.85 [(71)](https://www.softwareadvice.com/hotel-management/inn-style-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Bookings? Sorted. Calendars? Synced. Vibes? Immaculate. Inn Style helps your property run smooth, so you can kick back & host like a legend. Manage your sales channels with our channel manager, grow direct bookings with our integrated booking engine and improve efficiencies all from one easy-to-use property management system. Say goodbye to double bookings and hello to smooth stays. Inn Style brings the power, polish & punch your property needs. Ready to rule your reservations? Every reservation, from all your booking channels in one place; updated automatically and in real-time. All this with zero fees charged by Inn Style for channel bookings. Ditch the redirects. Level up your bookings. Inn Style is the booking engine that gets it done—with style. Turn your website into a booking powerhouse with Inn Style’s integrated booking engine, take more direct bookings and increase your average booking value with one of the most flexible booking journeys on the market.  All the features you need to run your Cabin, Glampsite, Holiday Let, B&B and Guesthouse, Small Hotel, Camp Site, Wine Farm, Lodge, Pub & Inn, Ski Chalet and more – we even work with catteries. The all-in-one property management system. Simplified.... [Read more](https://www.softwareadvice.com/hotel-management/inn-style-profile/) ### Best rated features: Price/Margin Management 5.0 Payment Processing 5.0 Calendar Management 5.0 Rate Management 5.0 [See all features](https://www.softwareadvice.com/hotel-management/inn-style-profile/#key-features) ### 1 Room / Unit £21.99/month ### 2 Rooms / Units £37.99/month ### 3 Rooms / Units £43.99/month [See full pricing details](https://www.softwareadvice.com/hotel-management/inn-style-profile/#pricing-and-plans) ### Product: Aiosell [Aiosell](https://www.softwareadvice.com/hotel-management/aiosell-profile/) 4.82 [(71)](https://www.softwareadvice.com/hotel-management/aiosell-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Aiosell is an All in One Hotel Hotel System uses automation & AI to increase revenues for hotels. Aiosell system includes Property Management System, Revenue Management System, Channel Manager, Booking Engine, Reviews Manager, Purchase Management, Engineering Management, etc. Designed by hotel owners, Aiosell efficiently addresses hospitality pain points by automating all hotel-related services on one unified system. Core USP of Aiosell is state of art Revenue Managmeent System that uses dynamic pricing & AI to set real-time rates in all online travel agencies that can maximize business. Aiosell is used by 300+ hotels in 20+ countries. Aiosell comes with the assurance of increase in business and reduced operational costs.... [Read more](https://www.softwareadvice.com/hotel-management/aiosell-profile/) ### Best rated features: Tax Management 5.0 Restriction Management 5.0 Kill Switch 5.0 Front Desk Management 5.0 [See all features](https://www.softwareadvice.com/hotel-management/aiosell-profile/#key-features) ### Basic $15.00/month [See full pricing details](https://www.softwareadvice.com/hotel-management/aiosell-profile/#pricing-and-plans) ### Product: Yanolja Cloud Solution Channel Manager [Yanolja Cloud Solution Channel Manager](https://www.softwareadvice.com/crm/ezee-centrix-profile/) 4.72 [(345)](https://www.softwareadvice.com/crm/ezee-centrix-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Yanolja Cloud Solution’s Channel Manager is an intelligent distribution management platform designed to help hotels maximize online visibility, streamline rate management, and capture more bookings across global travel channels. As online travel platforms continue to influence guest booking decisions, managing multiple distribution channels efficiently has become essential for hotels of all sizes. This solution enables hoteliers to control their online distribution strategy from one centralized platform, simplifying the complex process of managing multiple OTAs, GDS platforms, and booking channels. The platform allows hotels to update room rates, availability, and inventory across hundreds of connected channels through a single dashboard. Any changes made in the system are automatically synchronized across all channels in real time, ensuring that listings remain accurate and up to date. This real-time connectivity helps eliminate manual updates and significantly reduces the risk of overbookings while maintaining consistent availability across distribution platforms. With its centralized management interface, hotel teams can monitor and control all distribution activities from one place. This eliminates the need to log in to multiple OTA extranets and simplifies daily operational tasks. The platform ensures that room inventory is distributed efficiently across channels, helping hotels reach a wider audience while maintaining control over their pricing and availability. The Channel Manager also supports intelligent yield management capabilities, allowing hotels to optimize their pricing strategies based on demand trends, occupancy levels, and market conditions. By enabling dynamic pricing adjustments, hotels can maximize revenue opportunities while remaining competitive in an increasingly dynamic online marketplace. To further support strategic pricing decisions, the platform includes rate intelligence tools that allow hoteliers to monitor competitor pricing across different distribution channels. This visibility helps hotels understand market positioning and make informed decisions about their pricing strategies to stay competitive and attract more bookings. Seamless integration with Yanolja Cloud Solution’s PMS and Booking Engine ensures smooth data synchronization across the entire hotel technology ecosystem. When reservations are received from any connected channel, the system automatically updates room availability across all other channels, maintaining accurate inventory levels at all times. This automated process not only prevents overbookings but also reduces manual workload for hotel staff. The platform is designed to support a wide range of accommodation types, including independent hotels, boutique properties, resorts, serviced apartments, and multi-property hotel groups. Whether managing a small property or a large portfolio of hotels, the Channel Manager provides the flexibility and scalability required to support growing distribution needs. By simplifying channel management and automating key distribution processes, Yanolja Cloud Solution’s Channel Manager helps hotels improve operational efficiency, expand their online presence, and maximize revenue potential. With centralized control, real-time updates, and powerful pricing insights, hotels can confidently manage their distribution strategy while focusing on delivering exceptional guest experiences.... [Read more](https://www.softwareadvice.com/crm/ezee-centrix-profile/) ### Best rated features: Collaboration Tools 5.0 Data Synchronization 5.0 Task Management 5.0 Workflow Management 5.0 ### Worst rated features: Customizable Reports 4.0 Customizable Branding 4.0 [See all features](https://www.softwareadvice.com/crm/ezee-centrix-profile/#key-features) ### Basic $32.00/month [See full pricing details](https://www.softwareadvice.com/crm/ezee-centrix-profile/#pricing-and-plans) ### Product: Stayflexi [Stayflexi](https://www.softwareadvice.com/hotel-management/stayflexi-profile/) 4.70 [(163)](https://www.softwareadvice.com/hotel-management/stayflexi-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Stayflexi is a property management software that helps businesses in the hospitality industry manage various administrative operations related to housekeeping, room bookings, payment processing and more. Professionals can handle check-in/out processes and update the rates or reservation status of rooms across multiple channels. Stayflexi offers mobile applications for iOS and Android devices, enabling hotels to view upcoming bookings on a calendar and streamline point-of-sale (POS) operations. Administrators can use the dashboard to view transactions, issue refunds and collection reports on a centralized platform. Additionally, it lets users monitor business performance through actionable analytics and generate detailed reports. Key features of Stayflexi include self check-ins, audits, task management, KPI monitoring and commission handling. Pricing is available on request and support is extended via live chat, knowledge-base, phone, email and an inquiry form.... [Read more](https://www.softwareadvice.com/hotel-management/stayflexi-profile/) ### Best rated features: Third-Party Integrations 5.0 Inventory Tracking 5.0 Content Management 5.0 Online Payments 5.0 ### Worst rated features: User Management 3.0 [See all features](https://www.softwareadvice.com/hotel-management/stayflexi-profile/#key-features) ### Basic $40.00/month [See full pricing details](https://www.softwareadvice.com/hotel-management/stayflexi-profile/#pricing-and-plans) ### Product: Caterbook [Caterbook](https://www.softwareadvice.com/hotel-management/caterbook-profile/) 4.97 [(30)](https://www.softwareadvice.com/hotel-management/caterbook-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Caterbook is a cloud-based reservation solution, which assists bed and breakfast, guest houses, serviced apartments and hotels with room booking and billing. Key features include customer management, deposit handling, quotation, electronic point-of-sale and notifications. The application helps supervisors manage occupancy, set up price ranges and sync the availability with the calendar. Its channel management module helps update rate plans on various online listing sites such as Booking.com and Expedia, allowing teams to generate marketing reports. Additionally, staff members can calculate and adjust tariff rates based on parameters such as customer type, time, day and more. Caterbook integrates with in-house payment gateway Caterpay, enabling customers to add credit cards, make payments and generate invoices in real-time. The solution is available on a monthly subscription and support is provided via phone, email and documentation.... [Read more](https://www.softwareadvice.com/hotel-management/caterbook-profile/) ### Best rated features: Reporting/Analytics 5.0 Group Reservations 5.0 Activity Dashboard 5.0 Accounting 5.0 ### Worst rated features: Mobile Access 2.4 [See all features](https://www.softwareadvice.com/hotel-management/caterbook-profile/#key-features) ### Basic £70.00/month [See full pricing details](https://www.softwareadvice.com/hotel-management/caterbook-profile/#pricing-and-plans) ### Product: DiBooq for Hosts [DiBooq for Hosts](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/) 4.97 [(29)](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary DiBooq for Hosts is a smartphone-focused channel manager created for vacation rental owners. With the capacity to manage multiple accommodations from a centralized interface, users can keep track of availability, adjust prices, and monitor bookings in real time. The solution helps reduce the likelihood of double bookings across multiple channels like Airbnb, Booking.com, Vrbo, Expedia, and others. Beyond multi-channel syncing, DiBooq also lets users establish a direct booking website, helping boost revenue while reducing dependence on outside platforms. It caters to individuals and small or mid-sized teams looking to maintain a clear overview of properties. The platform also includes a property manager channel, allowing users to connect with property managers for marketing support, and a guest app that enhances customer loyalty by allowing guests to book directly.... [Read more](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/) ### Best rated features: Channel Management 5.0 Activity Dashboard 5.0 Property Database 5.0 Customizable Branding 5.0 [See all features](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/#key-features) ### Monthly Basic Plan €18.00/month DiBooq offers a transparent and flexible monthly subscription for vacation rental owners at €18 per month with 0% booking fees. No hidden fees or additional costs. The plan includes a Channel Manager, real-time price synchronization, PMS, web login, native iOS and Android apps, Property Manager Channels, free personal setup, and unlimited support. Start with a 14-day free trial and scale effortlessly as your business grows.... [Read more](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/#pricing-and-plans) ### Yearly Basic Plan €144.00/year DiBooq offers a transparent yearly subscription for vacation rental owners at €12 per month, billed annually, saving you 33% compared to the monthly plan. Enjoy 0% booking fees, no hidden fees, free setup, unlimited support, and a 14-day free trial. The plan includes a Channel Manager, real-time price synchronization, PMS, web login, native iOS and Android apps, Property Manager Channels, and personal onboarding.... [Read more](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/#pricing-and-plans) ### Monthly Professional Plan €30.00/month DiBooq offers a transparent and flexible Professional monthly subscription for vacation rental owners at €30 per month, billed monthly, with 0% booking fees. No hidden fees or additional costs. In addition to all Basic features, the plan includes a booking website, Booking Engine, statistics tool, iCal export, Guest App, video and phone support, priority WhatsApp support, and personal channel optimization to help increase revenue by up to 20%. Enjoy free setup, unlimited support, and a 14-day free trial.... [Read more](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/product/526751-DiBooq-for-Hosts/#pricing-and-plans) ### Product: Poleepo [Poleepo](https://www.softwareadvice.com/ecommerce/poleepo-profile/) 5.0 [(25)](https://www.softwareadvice.com/ecommerce/poleepo-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Poleepo is a channel management solution designed to help businesses handle orders, shipments, product data, catalogs, pricing rules and more from within a unified platform. Key features include user management, dropshipping, real-time order tracking and category organization. Users can calculate commission costs for marketplaces, synchronize product data across multiple sales channels and download product catalogs in CSV format. Poleepo facilitates integration with various third-party systems, marketplaces and courier service providers such as PrestaShop, WooCommerce, Shopify, Amazon, DHL, ePrice and more.... [Read more](https://www.softwareadvice.com/ecommerce/poleepo-profile/) ### Best rated features: Search/Filter 5.0 User Management 5.0 Purchase Order Management 5.0 Inventory Tracking 5.0 [See all features](https://www.softwareadvice.com/ecommerce/poleepo-profile/#key-features) ### PRO €76.00/year [See full pricing details](https://www.softwareadvice.com/ecommerce/poleepo-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/crm/channel-management-comparison/?page=2)[3](https://www.softwareadvice.com/crm/channel-management-comparison/?page=3)[4](https://www.softwareadvice.com/crm/channel-management-comparison/?page=4)[5](https://www.softwareadvice.com/crm/channel-management-comparison/?page=5)[6](https://www.softwareadvice.com/crm/channel-management-comparison/?page=6)[7](https://www.softwareadvice.com/crm/channel-management-comparison/?page=7) ## Popular Comparisons [ Guesty vs Hostaway ](https://www.softwareadvice.com/hotel-management/guesty-profile/vs/hostaway/)[ Guesty Lite vs Lodgify ](https://www.softwareadvice.com/hotel-management/guesty-for-hosts-profile/vs/lodgify/)[ Amenitiz vs RMS ](https://www.softwareadvice.com/hotel-management/amenitiz-profile/vs/rms/)[ Cloudbeds vs eviivo ](https://www.softwareadvice.com/hotel-management/cloudbeds-profile/vs/eviivo/)[ AxisRooms vs Yanolja Cloud Solution Channel Manager ](https://www.softwareadvice.com/hotel-management/axisrooms-profile/vs/ezee-centrix/)[ OwnerRez vs iGMS ](https://www.softwareadvice.com/hotel-management/airgms-profile/vs/ownerrez/)[ Stayflexi vs STAAH Channel Manager ](https://www.softwareadvice.com/crm/staah-channel-manager-profile/vs/stayflexi/) ## Your Guide to Top Channel Management Software, September 2025 Software Advice uses reviews from real software users to highlight the top-rated Channel Management products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [eZee Centrix](https://www.softwareadvice.com/crm/ezee-centrix-profile/) - [OwnerRez](https://www.softwareadvice.com/crm/ownerrez-profile/) - [Hostaway](https://www.softwareadvice.com/hotel-management/hostaway-profile/) - [Jurny](https://www.softwareadvice.com/crm/jurny-profile/) - [Avantio](https://www.softwareadvice.com/hotel-management/avantio-profile/) - [iGMS](https://www.softwareadvice.com/hotel-management/airgms-profile/) - [Lodgify](https://www.softwareadvice.com/hotel-management/lodgify-profile/) - [RoomRaccoon](https://www.softwareadvice.com/hotel-management/roomraccoon-profile/) - [Guesty Lite](https://www.softwareadvice.com/hotel-management/guesty-for-hosts-profile/) - [Amenitiz](https://www.softwareadvice.com/hotel-management/amenitiz-profile/) - [Beds24](https://www.softwareadvice.com/hotel-management/beds24-profile/) - [Guesty](https://www.softwareadvice.com/hotel-management/guesty-profile/) - [Uplisting](https://www.softwareadvice.com/hotel-management/uplisting-profile/) - [Little Hotelier](https://www.softwareadvice.com/hotel-management/littlehotelier-profile/) - [eviivo](https://www.softwareadvice.com/hotel-management/eviivo-profile/) - [Smoobu](https://www.softwareadvice.com/property/smoobu-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Even in these days of Internet disintermediation, it is unusual for manufacturers to sell directly to end customers. Instead, products are sold through a complex web of distributors, wholesalers and retailers, with value-added retailers (VARs) and original equipment manufacturers (OEMs) thrown into the mix. To manage all of these sales channels, companies use channel management software. We wrote this buyer’s guide to help buyers untangle this market’s web of solutions and conduct a proper system comparison. Here’s what we’ll cover: [What Is Channel Management Software?](#WhatIsChannelManagementSoftware) [What Type of Buyer Are You?](#WhatTypeofBuyerAreYou) [Benefits and Potential Issues](#BenefitsandPotentialIssues) [Market Trends You Should Understand](#MarketTrendsYouShouldUnderstand) [The Vendor Landscape](#TheVendorLandscape) ## What Is Channel Management Software? Channel management (CM) software, also known as partner relationship management software (or just PRM software), tracks goods and services from the seller to the ultimate consumer. These programs are valuable for automating sales and marketing processes through indirect company channels. One might think of channel management as sales force automation (SFA) for OEM and VAR channels.  CM functions include partner recruiting; partner lifecycle, channel sales, territory, leads, order and account management; compensation planning; channel marketing; activity tracking; pipeline forecasting; and product configuration. Most systems will include partner tools that give visibility from the partners into the system. More advanced systems will also track cooperative advertising dollars and compliance.  In keeping with classic supply chain design, the supplier firm (the upstream partner) and the customer firm (the downstream partner) should have systems that interact. This integration allows orders, inventory and other information to be passed securely between the partners as necessary. ## What Type of Buyer Are You? **Manufacturer buyer.** These buyers work with firms that make goods to sell. These buyers need collateral distribution and partner and order management. **Distributor buyer.** These buyers work for distributors and very large retailers. They need order management, price customization and shipping prioritization. **Wholesale and retail channel buyers.** These buyers work for whole seller and regional retailer firms or retailer cooperatives. These buyers need strong integration with accounting to track dealer accounts, collateral distribution and marketing co-op tracking. **OEM/VAR channel buyers.** These buyers work for firms that sell to OEMs and VARs. These buyers are seeking product branding, collateral customization, special order processing and accounting integration. ## Benefits and Potential Issues **Increased customer satisfaction.** There actually may be several sets of customers satisfied throughout the chain. Ultimately, it is the final consumer that matters most to the manufacturer, but it is rare that the consumer is the manufacturer’s customer. Partner management software gives each step in the channel increased visibility into the whole process. **Recall management.** Should a product need to be recalled, CM gets the word to downstream partners quickly. Fast, decisive action can limit damage and minimize bad publicity. **Better inventory analysis and reporting.** CM allows inventory levels to be maintained at optimum levels. Orders can be triggered manually or automatically, but in either case CM can measure downstream partners’ inventory trends and let the supplier more accurately project required inventory levels and manufacturing requirements. **Better account management.** CM systems consolidate partner information, giving reps insight to increase sales and customer satisfaction at the same time. For example, when a VAR calls in an order, the rep can check to see if the customer is close to price breaks or order levels to trip co-op advertising budgets. There are dangers in this level of integration: problems can propagate through the system. The Wall Street Journal reported, for example, that Amazon listed the book The Making of a Fly by Peter Lawrence for $23,698,655.93, plus $3.99 for shipping. Used copies were available for $35.54. The problem? Amazon has two channel partners that provide pricing information and in this case, the computer algorithms used by the two partners were competing against each other and raising the price in a loop. ## Market Trends to Understand - **Consolidation with CRM.** Most channel management functions are being integrated into CRM and SFM systems or are included within the CRM applications from enterprise suite vendors. Stand alone channel management systems are increasingly rare, although CRM and SFM systems could be used for stand alone channel management if desired. - **Software as a service.** As with CRM in general, there is a strong move toward the software as a service (SaaS) model. A cloud-based model allows all partners to access appropriate information as long as they have access to a Web browser and the Internet. - **Web integration.** Even premises-based providers offer Web access to partners. This way downstream partners can check their accounts, check order status, place orders and track co-op account funds. - **Mobile operations.** Most channel management systems can be accessed by mobile devices and can provide email alerts as well as text message alerts. - **Automatic ordering.** If both partners have compatible systems, one advantage is automatic order placement, or vendor-management inventory. For example, as a retail store sells a particular model of television set, its inventory system tracks the quantity on hand. When that quantity falls below a certain threshold, the inventory system will automatically place an order with the supplier by interfacing to the supplier’s channel management system. ## The Vendor Landscape

This type of buyer...

Should evaluate these systems

Manufacturer buyer

SAP, Oracle, GoldMine, Microsoft Dynamics CRM, Salesforce

Distributor buyer

SAP, Oracle, GoldMine, SugarCRM

Wholesale and retail channel buyer

GoldMine, Salesforce, Microsoft Dynamics CRM, Sage ACT!, InfusionSoft

OEM/VAR channel buyer

SugarCRM, Microsoft Dynamics CRM, Salesforce

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