# Best Auto Dealership CRM Software - 2026 Reviews & Pricing

> Find the best Auto Dealership CRM Software for your organization. Compare top Auto Dealership CRM Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/crm/dealership-comparison

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Auto Dealership CRM Software

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# Best Auto Dealership CRM Software of 2026

Updated June 26, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide

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Showing 1 - 25 of 241 products

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**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
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[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

Sales Cloud is equipped with customer relationship management (CRM) functionality that encompasses lead management, marketing au...[Read more about Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

**4.4**

([18786 reviews](https://www.softwareadvice.com/product/2764-Salesforce/reviews/))

**100**

recommendations

Free trial

Free version

Integrations

Integrations

Dropbox Business

Box

+35 more

+34 more

+33 more

Salesforce Sales Cloud's Best Rated Features

5.0Drag & Drop

See All

Salesforce Sales Cloud's Worst Rated Features

Lead Assignment

See All

[LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive out...[Read more about LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/)

**4.3**

([167 reviews](https://www.softwareadvice.com/crm/leadsquared-profile/reviews/))

**41**

recommendations

Free trial

Free version

Integrations

Integrations

GoTo Webinar

Twitter/X

+20 more

+19 more

+18 more

LeadSquared's Best Rated Features

5.0Engagement Tracking

See All

LeadSquared's Worst Rated Features

Campaign Scheduling

See All

[Document360](https://www.softwareadvice.com/crm/document360-profile/)

Document360 is an AI-powered knowledge base platform built for enterprises that need secure, scalable documentation. It centrali...[Read more about Document360](https://www.softwareadvice.com/crm/document360-profile/)

**4.7**

([292 reviews](https://www.softwareadvice.com/crm/document360-profile/reviews/))

**28**

recommendations

Free trial

Free version

Integrations

Integrations

Intercom

Olark

+25 more

+24 more

+23 more

Document360's Best Rated Features

5.0Customizable Templates

See All

Document360's Worst Rated Features

Data Import/Export

See All

[Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/)

Quickbase is a work management and application platform designed to help organizations centralize and manage complex projects an...[Read more about Quickbase](https://www.softwareadvice.com/crm/quick-base-profile/)

**4.4**

([330 reviews](https://www.softwareadvice.com/crm/quick-base-profile/reviews/))

**27**

recommendations

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Microsoft Outlook

+46 more

+45 more

+44 more

Quickbase's Best Rated Features

5.0Compliance Management

See All

Quickbase's Worst Rated Features

Bills of Material

See All

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing aut...[Read more about Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

**4.3**

([6978 reviews](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/))

**24**

recommendations

Free trial

Free version

Integrations

Integrations

Zoho Social

Google Ads

+68 more

+67 more

+66 more

Zoho CRM's Best Rated Features

5.0Client/Property Matching

See All

Zoho CRM's Worst Rated Features

Deal Management

See All

[SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/)

SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses mana...[Read more about SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/)

**4.3**

([245 reviews](https://www.softwareadvice.com/crm/sap-customer-experience-profile/reviews/))

**23**

recommendations

Free trial

Free version

SAP Customer Experience's Best Rated Features

5.0Customer Complaint Tracking

See All

SAP Customer Experience's Worst Rated Features

3.0Campaign Planning

See All

[Universal Knowledge](https://www.softwareadvice.com/help-desk/universalknowledge-profile/)

Universal Knowledge is a knowledge management solution designed by Knowledge Powered Solutions to increase the efficiency of age...[Read more about Universal Knowledge](https://www.softwareadvice.com/help-desk/universalknowledge-profile/)

**4.6**

([13 reviews](https://www.softwareadvice.com/help-desk/universalknowledge-profile/#reviews))

**8**

recommendations

Free trial

Free version

Integrations

Integrations

Dropbox Business

Microsoft 365

+3 more

+2 more

+1 more

Universal Knowledge's Best Rated Features

5.0Document Storage

See All

Universal Knowledge's Worst Rated Features

Live Chat

See All

[HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/)

HelpCrunch is a customer communication platform combining live chat, email marketing automation and a help desk in one solution....[Read more about HelpCrunch](https://www.softwareadvice.com/crm/helpcrunch-profile/)

**4.8**

([195 reviews](https://www.softwareadvice.com/crm/helpcrunch-profile/reviews/))

**6**

recommendations

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Pipedrive

+5 more

+4 more

+3 more

HelpCrunch's Best Rated Features

5.0Real-Time Monitoring

See All

HelpCrunch's Worst Rated Features

3.0Canned Responses

See All

[Salesforce Field Service](https://www.softwareadvice.com/field-service/field-service-lightning-profile/)

Salesforce Field Service is a solution that helps dispatchers and mobile employees schedule appointments, manage inventory, and ...[Read more about Salesforce Field Service](https://www.softwareadvice.com/field-service/field-service-lightning-profile/)

**4.3**

([33 reviews](https://www.softwareadvice.com/field-service/field-service-lightning-profile/reviews/))

**2**

recommendations

Free trial

Free version

Salesforce Field Service's Best Rated Features

5.0Job Management

See All

Salesforce Field Service's Worst Rated Features

Barcode/Ticket Scanning

See All

[Convoso](https://www.softwareadvice.com/voip/safesoft-contact-profile/)

Convoso is an outbound sales platform built for high-performance revenue teams and contact centers. Designed for organizations t...[Read more about Convoso](https://www.softwareadvice.com/voip/safesoft-contact-profile/)

**4.5**

([395 reviews](https://www.softwareadvice.com/voip/safesoft-contact-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Google Maps

+11 more

+10 more

+9 more

Convoso's Best Rated Features

5.0Lead Generation

See All

Convoso's Worst Rated Features

3.0Reminders

See All

[Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/)

Salesforce Service Cloud is a customer service platform designed to support organizations in managing interactions across multip...[Read more about Salesforce Service Cloud](https://www.softwareadvice.com/crm/service-cloud-profile/)

**4.5**

([825 reviews](https://www.softwareadvice.com/crm/service-cloud-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Platform

Vonage Contact Center

+16 more

+15 more

+14 more

Salesforce Service Cloud's Best Rated Features

5.0File Sharing

See All

Salesforce Service Cloud's Worst Rated Features

Compliance Management

See All

[Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/)

Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Fie...[Read more about Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/)

**4.4**

([5830 reviews](https://www.softwareadvice.com/product/106335-Dynamics-365/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Microsoft Excel

LinkedIn for Business

+23 more

+22 more

+21 more

Dynamics 365's Best Rated Features

5.0Financial Analysis

See All

Dynamics 365's Worst Rated Features

3.50Lead Scoring

See All

[NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/)

NetSuite is an AI-powered cloud-based business management suite that incorporates ERP, financial management, CRM and eCommerce f...[Read more about NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/)

**4.2**

([2046 reviews](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

BambooHR

Microsoft Outlook

+18 more

+17 more

+16 more

NetSuite's Best Rated Features

5.0"What If" Scenarios

See All

NetSuite's Worst Rated Features

Order Processing

See All

[Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire...[Read more about Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)

**4.2**

([530 reviews](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/))

**1**

recommendations

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Shopify

+6 more

+5 more

+4 more

Salesforce Marketing Cloud's Best Rated Features

5.0Search/Filter

See All

Salesforce Marketing Cloud's Worst Rated Features

Customer Segmentation

See All

[DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)

DealerCenter is a cloud-based dealer management system designed to help small to large businesses manage processes related to ac...[Read more about DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)

**4.9**

([1482 reviews](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/))

Free trial

Free version

Integrations

Integrations

QuickBooks Online Advanced

+0 more

+0 more

+0 more

DealerCenter's Best Rated Features

5.0Contact Management

See All

DealerCenter's Worst Rated Features

Payment Processing

See All

[Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/)

Bigin by Zoho CRM is a pipeline-centric CRM that is built and priced for small businesses. Minimal by design and focused on grea...[Read more about Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/)

**4.7**

([735 reviews](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zapier

Zoho Desk

+71 more

+70 more

+69 more

Bigin by Zoho CRM's Best Rated Features

5.0Drag & Drop

See All

Bigin by Zoho CRM's Worst Rated Features

Collaboration Tools

See All

[AutoManager](https://www.softwareadvice.com/crm/automotive-crm-profile/)

Automotive CRM is a comprehensive solution for independent car dealers. It is built to help dealerships manage existing and pros...[Read more about AutoManager](https://www.softwareadvice.com/crm/automotive-crm-profile/)

**4.9**

([239 reviews](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/))

Free trial

Free version

AutoManager's Best Rated Features

5.0Lead Capture

See All

AutoManager's Worst Rated Features

3.0Lease Tracking

See All

[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaig...[Read more about Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

**4.6**

([3484 reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Freshdesk

Wufoo

+52 more

+51 more

+50 more

Brevo's Best Rated Features

5.0Collaboration Tools

See All

Brevo's Worst Rated Features

Customer Journey Mapping

See All

[Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/)

Flowlu is a cloud-based, all-in-one business management solution designed for teams of all sizes and industries. Whether you're ...[Read more about Flowlu](https://www.softwareadvice.com/project-management/flowlu-profile/)

**4.8**

([387 reviews](https://www.softwareadvice.com/project-management/flowlu-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

Stripe

+23 more

+22 more

+21 more

Flowlu's Best Rated Features

5.0Time Tracking

See All

Flowlu's Worst Rated Features

Data Security

See All

[Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/)

Google Contacts is a cloud-based solution that allows enterprises to store and manage contacts in a built-in directory. Professi...[Read more about Google Contacts](https://www.softwareadvice.com/crm/google-contacts-profile/)

**4.7**

([704 reviews](https://www.softwareadvice.com/crm/google-contacts-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Gmail

+0 more

+0 more

+0 more

Google Contacts's Best Rated Features

4.70Contact Database

See All

Google Contacts's Worst Rated Features

4.0For iPad Devices

See All

[The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/)

The Mortgage Office is a loan servicing solution designed for companies of all sizes. It offers loan tracking, payment processin...[Read more about The Mortgage Office](https://www.softwareadvice.com/crm/the-mortgage-office-profile/)

**4.8**

([285 reviews](https://www.softwareadvice.com/crm/the-mortgage-office-profile/reviews/))

Free trial

Free version

Integrations

Integrations

QuickBooks Enterprise

Microsoft Word

+3 more

+2 more

+1 more

The Mortgage Office's Best Rated Features

5.0Online Applications

See All

The Mortgage Office's Worst Rated Features

Credit Reporting

See All

[LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

LiveAgent is a multichannel help desk solution with advanced AI features, live chat, ticketing, and call center capabilities. St...[Read more about LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

**4.7**

([1786 reviews](https://www.softwareadvice.com/crm/liveagent-profile/reviews/))

Free trial

Free version

Integrations

Integrations

BigCommerce

ProjectManager

+105 more

+104 more

+103 more

LiveAgent's Best Rated Features

5.0Corrective and Preventive Actions (CAPA)

See All

LiveAgent's Worst Rated Features

File Transfer

See All

[Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/)

Veloxy is a sales enablement solution that helps businesses using Salesforce CRM track potential leads, schedule and send emails...[Read more about Veloxy](https://www.softwareadvice.com/crm/veloxy-profile/)

**4.8**

([216 reviews](https://www.softwareadvice.com/crm/veloxy-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Salesforce Sales Cloud

Gmail

+3 more

+2 more

+1 more

Veloxy's Best Rated Features

1.0CRM

See All

Veloxy's Worst Rated Features

1.0Client Management

See All

[Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/)

Yonyx is a cloud-based solution designed to help call centers and customer service businesses create and manage interactive guid...[Read more about Yonyx](https://www.softwareadvice.com/crm/yonyx-profile/)

**4.7**

([258 reviews](https://www.softwareadvice.com/crm/yonyx-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Zendesk Suite

Oracle B2C Service

+29 more

+28 more

+27 more

Yonyx's Best Rated Features

5.0Help Desk Management

See All

Yonyx's Worst Rated Features

Single Sign On

See All

[noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting. Capture leads anywhere, cut ad...[Read more about noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/)

**4.6**

([491 reviews](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Xero

Jotform

+28 more

+27 more

+26 more

noCRM's Best Rated Features

5.0Calendar Management

See All

noCRM's Worst Rated Features

Customizable Branding

See All

1

[2](https://www.softwareadvice.com/crm/dealership-comparison/?page=2)[3](https://www.softwareadvice.com/crm/dealership-comparison/?page=3)[4](https://www.softwareadvice.com/crm/dealership-comparison/?page=4)[5](https://www.softwareadvice.com/crm/dealership-comparison/?page=5)

...

[10](https://www.softwareadvice.com/crm/dealership-comparison/?page=10)

## Popular Comparisons

[

HubSpot CRM vs Salesforce Sales Cloud

](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/2764-Salesforce/)[

Bigin by Zoho CRM vs Zoho CRM

](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/vs/zoho-crm/)[

NetSuite vs Dynamics 365

](https://www.softwareadvice.com/compare/25483-netsuite-financials-accounting-software/vs/106335-Dynamics-365/)[

EngageBay CRM vs Brevo

](https://www.softwareadvice.com/scheduling/brevo-profile/vs/engagebay/)[

eWay-CRM vs Pipedrive

](https://www.softwareadvice.com/crm/eway-profile/vs/pipedrive/)[

DealerCenter vs Carsforsale.com

](https://www.softwareadvice.com/crm/carsforsale-profile/vs/dealercenter/)[

LiveAgent vs Zoho Desk

](https://www.softwareadvice.com/crm/liveagent-profile/vs/zoho-desk/)[

Odoo vs Bitrix24

](https://www.softwareadvice.com/nonprofit/bitrix24-profile/vs/odoo/)

## Send me a copy of this list to my inbox

### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you.

If you're an auto dealership trying to get customers out of their dreams and into your cars, you'll probably find yourself in need of a customer relationship management (CRM) system that can help you put those buyers behind the wheel.

[CRM software](https://www.softwareadvice.com/crm/) provides a variety of tools that businesses of all stripes use to become more efficient in the ways that they monitor their sales, their calls and emails to clients and other important aspects of their interaction with past, present and potential future customers.

Auto dealership CRM software adapts all of those tools for use by auto dealerships, in addition to providing some extra functionality (such as inventory control and lease management) specific to auto dealerships.

This buyer's guide will explain what auto dealership CRM software can do to increase sales at your auto dealership. We'll also examine specific features, of both general CRMs and dealer-specific CRMs, that you should take into consideration when you're looking for an automotive CRM system.

Here's what we'll cover:

[What Is Auto Dealership CRM Software?](#WhatIsAutoDealershipCRMSoftware)

[Auto Dealer Software vs. Auto Dealership CRM](#AutoDealerSoftwarevsAutoDealershipCRM)

[Common Features of Auto Dealership CRM Software](#CommonFeaturesofAutoDealershipCRMSoftware)

[What Type of Buyer Are You?](#WhatTypeofBuyerAreYou)

[Market Trends to Understand](#MarketTrendstoUnderstand)

## What Is Auto Dealership CRM Software?

Auto dealership CRM software provides people in the auto dealer industry with a CRM platform specialized to their needs. It helps dealerships speed up and streamline their sales processes, respond promptly to customers' needs and maintain a detailed central database of customers and prospects.

The most important aspect of any CRM system is its contact database, which contains centrally-accessible information on various customers, contacts and prospects. This means that if one salesperson interacts with a customer, then the CRM contains a record of it so that all salespeople at the company are aware of that interaction.

For auto dealerships, another crucial part of CRM is sales force automation. This integrates the contact database with tracking metrics related to the sales pipeline for the purchase of a car from the dealership. It allows managers to more efficiently monitor their sales team for performance review, tracking commissions, team building etc.

Automotive CRM systems will often also contain features specific to the auto dealership industry, and so it is important to differentiate between this type of CRM software and more general auto dealer software.

## Auto Dealer Software vs. Auto Dealership CRM

As explained above, auto dealership CRM software is a subset of the larger realm of CRM software. It consists of both general CRM systems that can be used with full effectiveness by auto dealerships and more specialized CRM systems that are intentionally dealership-centric (see the two features tables in the following section for how the features offered by these two types of auto dealership CRM systems may vary).

Auto dealer software, on the other hand, refers to any type of software that is marketed to and used by auto dealerships. It includes auto dealership CRM software, but also includes [accounting software](https://www.softwareadvice.com/accounting/auto-dealership-software-comparison/), inventory management software and other systems that are not part of generalized CRM software. We define “Auto Dealership CRM Software" as software that is primarily a CRM system—whether it's a generalized system or one specific to dealerships—but which may include some of these other features.

## Common Features of Auto Dealership CRM Software

The features list of most auto dealership CRM software products can be divided into two types—features that will be found in most general CRM products, and features that are specific to CRM products dedicated to auto dealerships.

**General CRM Features**

**Contact database**

Most products provide a searchable database to store client information (e.g., contact information) and relevant documents (e.g., contracts and repair histories).

**Sales force automation**

This aspect of the system helps dealerships manage their sales team's activities, and helps the team close more deals by keeping thorough, accurate records of their interactions with all customers and sales prospects. This can play an important role in the determination and distribution of commissions.

**Interaction tracking**

These systems document conversations held by phone, in person, through live chat, email or other channels. These include interactions with sales prospects, current customers and returning customers with service needs. Interactions can be logged manually, or automated with phone and email system integrations. Depending on the product, some systems can also track interactions on Facebook, Twitter and other social platforms.

[Workflow automation](https://www.softwareadvice.com/workflow/)

This is the standardization of business processes, usually through a combination of task lists, calendars, alerts and templates. For example, once a task is checked off as complete, the system might automatically set a task for the next step in the process. This can be vital to a sales process that involves multiple departments in the dealership.

[Reporting](https://www.softwareadvice.com/reporting-tools/)

Auto dealership CRM tools can be used to track a sales team's performance and productivity based on activities logged in the CRM system—for instance, how many cars are sold monthly, or what makes/models are selling best. These tools can also be used for forecasting and for tracking commissions.

**Dealership-Specific Features**

**Showroom management**

Many auto dealership CRMs will have tools to allow managers more streamlined control over the showroom floor by tracking the activities—and productivity—of their sales team (and other staff). They can also allow employees to provide customers with quick quotes via calculation tools.

[Inventory management](https://www.softwareadvice.com/inventory-management/)

This function will allow dealerships to keep track of their stock and inventory, making it much easier to monitor and manage large vehicle lots (especially if there is more than one lot at multiple locations) and to track specific makes/models.

**Lease management**

Car leases feature a different set of parameters, and thus a different set of paperwork, than straight-up sales, so some auto dealership CRMs will provide special functions to monitor lease agreements, including payments and repairs.

**Service department management**

For dealerships with a service/repairs department, this set of features will track service orders, create and track invoices, and help manage both labor flow and the inventory of parts.

_The sales manager dashboard in_ Q-GPS

## What Type of Buyer Are You?

The kind of auto dealership CRM system that you're looking for will largely depend on the size and type of your business, since this will determine the amount of features that you require. Most dealerships will fall into one of the following four categories:

-   **Single dealership, no service center.** These are individually owned or managed dealerships that don't have a service center attached. They can probably get away with a relatively basic system that will provide a contact database, some sales force automation and interaction tracking.
    
-   **Multiple dealerships, no service centers.** These are groups of dealerships in a franchise that also don't have service centers attached. They will want a slightly more robust CRM that can provide added features such as workflow automation and reporting.
    
-   **Single dealership with service center.** These are individually owned or managed dealerships that have an attached service center. They will find a CRM useful if it contains all of the basic features needed for a single dealership, plus features for inventory management and service department management.
    
-   **Multiple dealerships with service centers.** These are large-scale dealership franchises with multiple locations and multiple service centers. These dealerships will want the most robust CRM available, with a wide variety of features and the ability to integrate with other dealership-focused software such as accounting and HR.
    

## Market Trends to Understand

**Cloud-based software.** Cloud-based software solutions have become the go-to for most small-to-midsize companies, since they possess multiple advantages as compared to on-premise systems. On-premise software requires space for physical hardware along with the IT knowledge and resources to implement the software. Cloud-based software, on the other hand, is much more easily and quickly implemented, with fewer up-front costs and less of a need for IT assets. Thus, cloud-based systems are particularly suited for smaller businesses that lack those IT resources, like most auto dealerships.

**Mobile functionality.** Though most of the deal-making and sales transactions at a dealership will take place sitting at a desk inside the main building, employees looking for vehicles in the lot (or transferring vehicles from one lot to another) will find mobile accessibility to be a great benefit. Mobile access can also be useful to salespeople who want to provide quick, basic quotes to potential customers on the sales floor.