LeadSquared CRM Software


LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality.

LeadSquared helps users to automate tasks such as lead capture, marketing, sales CRM, reporting and analytics.

LeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation and role-based user access. It can integrate with applications such as Super-Receptionist, Ozonetel, LiveChat, Olark Connector, Zopim and GoToWebinar.

The software is available in a subscription pricing model. It runs on most web browsers and also has a dedicated Android and iOS application.



48 Reviews of LeadSquared CRM

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 48 reviews

November 2018

Pankaj Singh from RICS

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

LeadSquared Marketing Automation tool review

My overall experience is very good from implementation to administration. integration with other tools are easy and customer support is very good.

Pros

I really like the Leadsquared's Landing page/Page Design tool. it is very easy to use and anyone without any coding knowledge can use it and design mobile responsive landing page.

Special feature is that we can choose what to display in mobile and what to display in desktop.

Cons

SMS approval process takes time sometimes.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2018

A solid CRM and marketing system that has a bit too many user bug issues

Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead nurturing. We often face minor bugs that we need to contact the customer support team about.

Pros

Has the basics of what you need in a CRM and marketing platform: lead management, calendaring, emailing, marketing campaigns, automation and others. Solid user interface that also includes lead scoring by tracking how many touch points your lead interacts with your website and emails.

Cons

A lot of small bugs when using this. We would build an automation campaign and go live. But it wouldn't work. I would message the support team, and they would eventually get back to me 3-7 days later with the issue fixed. Team is India with little bit of translation issues.

September 2018

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

Worth the money paid.

Pros

Seen the company move and evolve as per the needs of the market. When AI was not integrated , things were missing , with feedback given , and well taken , AI is in and the Utility is now in place.

Cons

Company needs to be a bit more aggressive. The leads need to be pushed to a concerned and accountable person to be converted. This appears missing.

August 2018

Neeraj from Slick Digital (P) Ltd.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

One stop solution for storing lead information

Pros

ease of use
lead engagement score helps in shortlisting good leads
availability of a lot of filters allows us to simply squeeze the best leads out of the lot
support for sms and calling lead directly saves time and efforts

Cons

Email editor is not that impressive and needs a lot of improvements
Responsive Landing page editor user experience
sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up

August 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2018

Smart Tracker

Binds sales with per sales effectively.

Pros

Its is very efficient when it comes to track your leads.
Its has a beautiful enterprise integration framework, and keeps sales and pre sales teams connected efficiently.
It gives the managers an excellent overview of the team progress as well as individual progress.

Cons

Its very efficient and gives you value for money.I none found so far.

July 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

July 2018

Leadsquared is an easy to use tool. You can adapt to the software quite easily.

Pros

The user experience and a plethora of marketing features. The product is in a way value for money.

Cons

The 'CTRL+F' function does not work with the software. This can be a bit of a drawback while using HTML codes for mailers and landing pages.

May 2018

Imran from DKH Infratech

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

Good Tool, User Friendly

Email Campaign, Automation, Managing Leads, Reports to the point

Pros

We have been using LeadSquared for about 4 months now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good. The customer support has been excellent / exceptional. LeadSquared support team has heard and responded to us extremely well, be it new feature request or other support requirements. All the very best to LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool.

Cons

Complicated at times, Navigating. There's nothing much to write. Its a good software, if only it could more user friendly.

May 2018

Felix from Estelio Corp

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

2 of 5

May 2018

is a combined marketing automation and sales platform.

Pros

It has an intuitive interface that allows many who are not familiar with CRM tools to use it immediately. This tool has constant updates and new features. It is Lightweight but robust enough to be functional for managing potential customers remotely.

Cons

He has difficulties working with a number of contacts. The integration with other administrative softwares is a bit complicated. The settings of the Email campaigns could be improved. Deficiencies in the assignment of user-specific roles and permissions, Limited amount of management reports, requires a better high-level reporting board for sales managers.

April 2018

Marc from Wholesale

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

April 2018

Organization

Pros

Great for organizing customer documents and for quickly pulling it out and modifying it depending on changent of status. It is an intuitive softwares and certainly adds value to the quality of the customer service.

Cons

I have m’ont used the l’application enough to establish any cons but until for the moment, it has proven to be a reliable software.

December 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

December 2017

top features for the price

I can benefit from a full marketing automation system at a very affordable price.

Pros

pricing is very affordable and all features you might want from a marketing software are there. Some small things are missing but the team is slowly improving.

Cons

Customer service is a little slow and some operations have to be done manually, especially in the landing page section.

September 2017

Mahesh from Presidency University

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2017

Its been professional and productive with Leadsquared team

Lead Management, Engagement and Fulfillment

Pros

This is very easy to use and manage. Platform is customized to large extent based on business needs.

Cons

Reporting can be bit more customized depending upon Key parameters. Certain functionalities can be bit more user friendly but overall its good experience

September 2017

Philip from Lepide

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

September 2017

Easily integrated sales and marketing

Pros

That is is a marketing automation and sales platform combined. Which means both sales and marketing teams can co-ordinate better.

Cons

The reporting capabilities are a tad limited in their scope. It can get complex when we want to report on our channel pipeline at certain stages in the sales process.

August 2017

Rohit from Oasis Centre for Reproductive Medicine

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

3 of 5

August 2017

Leadsquared has really helped our organization streamline the process of leads management.

Better Leads management and sales funnel tracking along with better lead nurturing process.

Pros

Customization of fields and reports. Favorite reports option. User access control are all features that make this easy to use.

Cons

Integration with other MIS softwares is a bit of a pain. Emailer campaign setup could be a little easier.

August 2017

Puneet from Jaipuria Institute of Management

Company Size: 51-200 employees

Review Source


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

August 2017

Leadsquared CRM- A User friendly tool

It will be good if we can have a complete automated tool starting from lead capturing to sending offer letters and finally keep a track of complete life cycle of student

Pros

Easy to navigate, user friendly interface, very good tool for marketing automation. Create list on various parameters is a very useful feature.

Cons

User specific roles and permissions can be further improved. Complete lifecycle of student starting from lead to student placement is missing.

July 2017

Nagarjuna from Consultant

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2017

Best in the Market for SMBs

Pros

This is the best marketing CRM I've used so far. Easy to set up entire marketing automation funnels for different objectives. Creating beautiful Landing pages and forms is a piece of cake. External apps like Facebook Lead Ads & zopim can be integrated easily.

Cons

Need more new templates for Landing pages and access to edit them extensively. Reporting dashboards can be improved.

April 2017

Emmanuel from Aspire systems

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

April 2017

Great to manage landing pages

This is a great tool to manage your marketing landing pages. The metrics available are great. Support is good too. The features are customizable based on your specific needs.

February 2017

Kevin from Stargazer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

February 2017

A Hubspot Beater

We were using Hubspot for a few years but the costs were just getting too high. We were very lucky to find LeaddSquared the other almost identical services at a fraction of the cost. Their customer service is fantastic and you really feel they want to help you grow your business. As an agency, you can enjoy some fantastic features and benefits. Would highly recommend this software.

Pros

a full system with mostly everything you need

Cons

the system looks a bit dated and could do with some usability improvements. Some features are missing at the time of this review but not going to mention them as I know they are in the pipeline

January 2017

Anonymous

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

2 of 5

January 2017

A Good CRM and need Some improvement

I am using this software for our institution from last .5 years and found it very helpful. Easy to adopt and User-Friendly. Good Chat and Email Support.

Pros

Email Campaign, Landing Pages, Drip Campaigns, Export and Import Of Data, SMS, App, Analytics, Good Chat Support.

Cons

Templates are not so good, No Pop-ups options, No Workflows or Journey Map, Can't edit some manual codes in a Landing Page Template.

November 2016

Sanjeev from setindiabiz.com

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2016

Perfect Marketing Automation Tool

We have been struggling to find an affordable yet scalable solution which can streamline our inbound sales process. we found answers in leadsquared.

Pros

perfectly under budget, great support team and scalable

Cons

CRM capability need improvement

October 2016

Brian from Music House School of Music

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

October 2016

Great alternative to Hubspot

We are migrating to LeadSquared from Hubspot. Hubspot is great, but our small business wasn't getting a return on our large investment in that software. Leadsquared does many (not all) of the same things and is much less expensive. We are early in our experience with LeadSquared, but so far the customer service has been responsive and eager to help, with one exception: I have requested a link to info on Zapier integration multiple times and still have not received it. The reason for the great ratings when we're so new to the platform? The API documentation. It's excellent. For our small team, which has to keep customer info current in our CRM, billing/scheduling software, and program apps, integration is a gigantic time saver. Zapier aside, having the API so well documented is a lifesaver.

Pros

API