--- title: "Keap Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Keap. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Keap is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Keap](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/) / Keap Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/alternatives/) # Keap User Reviews ## Reviews summary - Overall rating: 4.1/5 - Total reviews: 1,299 ### Secondary ratings - Ease of use: 3.6/5 - Customer support: 4.0/5 - Value for money: 3.8/5 - Functionality: 4.1/5 ### Rating distribution - 5 stars: 613 reviews (47%) - 4 stars: 419 reviews (32%) - 3 stars: 149 reviews (11%) - 2 stars: 57 reviews (4%) - 1 star: 61 reviews (5%) ### Most mentioned pros - The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing. - I use Keap to manage marketing campaigns and automate sales for my small business — it combines CRM, email marketing, and automation, so I can keep all my customer interactions in one place. - All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list. ### Most mentioned cons - I also do not like using Stripe for credit card payments as they have swiped clients’ cards without approval due to a glitch on the back end. - Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. - I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily. ## Keap customer reviews Showing reviews 1-25 of 1,299 (page 1). ### PRICE KEEPS GOING UPPPP - Overall rating: 4/5 - Reviewer: MICHAEL A. - Verified reviewer: Yes - Industry: Warehousing - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I like the new custom tags. I also like the workflow enhancements through the campaign builder feature. #### Cons Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem. --- ### All the finest at one convenient location. - Overall rating: 5/5 - Reviewer: Saskia M. - Verified reviewer: Yes - Industry: Restaurants - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Keap helps us streamline our CRM procedures, thus it's in regular use here. Keap aids us in solving company issues including lead management, marketing campaign automation, and client communication management. We want to use Keap to improve productivity and patron happiness by collecting and following up on leads, monitoring sales activity, and keeping in touch with patrons on an individual basis. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros You may program your advertising push with keap. The system automatically stores the produced leads where users may access them. The administrator may monitor every aspect of the delivered emails, from when they were opened to which links were clicked and for how long. The information provided here will allow users to adjust their campaign accordingly. #### Cons There are per-customer and per-subscriber costs for integrating keap with other applications. In exchange for a restricted number of users and page views, it offers free data movement. #### Reasons for switching to Keap Keap is great for SMB owners who need to save time, stay more organized, and boost sales. For instant information retrieval, the automation of routine processes, and complete visibility into the client lifecycle at all times. #### Vendor response Hello Saskia! We're so happy to hear that Keap has been helpful to you and your business! Thank you for taking the time to leave us a review. Replied August 2023 --- ### I love Infusionsoft - Overall rating: 4/5 - Reviewer: Bob G. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Easy to use. I can create Campaigns and email marketing Does a great job of segmenting customers #### Cons Search options are limited Onboarding costs are high #### Reasons for choosing Keap The cost and ease of use helped me make my decision. #### Reasons for switching to Keap I needed an email marketing program that would work with the CRM. Salesforce added quite a bit of cost to be able to do email marketing. --- ### The best CRM for email marketing in all sectors - Overall rating: 4/5 - Reviewer: Jennifer W. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Built-in support for email marketing was a big assist. The automation released me from the mental burden of keeping track of where people were in the pipeline and what they needed to do next based on the results of customer-facing tasks. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The level of automation is unparalleled. A common feature of CRMS is the lack of a "if/then" configuration option. If I tell Keap yes or no to a task, the program reacts differently depending on my answer. If you require robust automation that can do a wide variety of actions based on results, look no further. It's yours, Keap. #### Cons There was a lack of functionality in the mobile app. So that I could access Keap from my mobile device, I bookmarked the website. This method was effective, although it lacked caller ID. #### Reasons for switching to Keap Keap makes it simple to automate business processes like onboarding, sales and lead nurturing. In addition, Keap facilitates the systematic rollout of elaborate automation campaigns. Keap Automation Campaigns have always been one of my favorites, and now since they support dynamic content, I have even more fun making them. #### Vendor response Hello Jennifer, We appreciate you for taking the time to leave us a review. We're happy to hear that you find our level of automation unparalleled and that Keap makes it simple to automation processes. Thank you for your feedback regarding the mobile app. Replied August 2023 --- ### Keap is the Great Marting Campaign Management Tool. - Overall rating: 5/5 - Reviewer: Fabrizio G. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing. #### Cons Nothing for me to dislike now about the platform and its easy features and the implementation is easy. --- ### Great people behind this app! - Overall rating: 4/5 - Reviewer: Lisa G. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. In the end I really liked the product...until I didn't and moved on. It's always hard to make a decision to upgrade or change a CRM because migration is the hardest part. But again, I think the most outstanding part was the people behind it. I even visited their offices in Phoenix. Very cool environment. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Keap is the rebranded Infusionsoft. I have been a user since 2012 and appreciated the personal on-boarding and availability of a responsive support team. #### Cons I'm old school and never like when things change up too much, but the initial downside was the add on costs for the additional bells and whistles that most of the newer companies include in their CRM. #### Vendor response Hi Lisa, Thank you for taking the time to share your experience, we really appreciate your longtime support and thoughtful feedback. It means a lot to hear that our onboarding and support teams left a lasting impression, and we’re especially glad you got the chance to visit our office! We’re grateful you gave Keap a place in your business journey, and we’ll be cheering you on wherever that journey takes you next. If you ever decide to revisit us in the future, we’d be happy to help. Replied June 2025 --- ### Logiciel d'organisation - Overall rating: 4/5 - Reviewer: Salimata Y. - Verified reviewer: Yes - Industry: Banking - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use Keap to manage marketing campaigns and automate sales for my small business — it combines CRM, email marketing, and automation, so I can keep all my customer interactions in one place. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like how easy it is to build custom automations, track leads in detail, and get a clear view of the full customer journey. The interface is well-designed, and the email templates are super helpful. #### Cons Keap can get expensive, especially if you need the advanced features. There’s also a learning curve at first, particularly when setting up more complex automation workflows. #### Vendor response Hello Salimata, Thank you for sharing your feedback! We really appreciate you taking the time to highlight your experience with Keap! We’re glad to hear that the custom automations, lead tracking, and email templates have been valuable tools for your business. We also hear you on the learning curve and cost concerns. Our team is always working to improve the onboarding experience. Thanks again for being part of the Keap community! Replied June 2025 --- ### Every feature you could ask for in a CRM tool and more! - Overall rating: 5/5 - Reviewer: Lori N. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall an excellent experience with onboarding and setting the product up! Migration was seamless! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very versatile and straightforward CRM tool with a robust feature catalogue! #### Cons Slight barrier to entry as the sales team had a hard time explaining the features to my management team. #### Vendor response Hi Lori, Thank you for sharing your experience, this made our day! We’re so glad to hear you’re finding Keap to be powerful and versatile, and that your onboarding and migration went smoothly. That’s exactly the kind of experience we aim to deliver. Thanks again for being part of the Keap community, we’re excited to support your continued growth! Replied April 2025 --- ### Highly useful for me to keep track of the sales funnels - Overall rating: 4/5 - Reviewer: Ritu B. - Verified reviewer: Yes - Industry: Primary/ Secondary Education - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I relied greatly on Keap’s sales automation to assist me in nurturing the leads and taking them through a funnel without necessarily having to track them manually. The follow-up sequences in the emails ensured I did not lose contact and also sorted all the communication with the clients in one place. #### Cons I observed some discrepancies arising from the synchronizing of the contact data from the web forms into the system. It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run. #### Vendor response Thank you so much for your thoughtful review! We're thrilled to hear that Keap's sales automation and email follow-up sequences have been valuable in helping you manage your leads and communication more efficiently. We also appreciate your feedback about the syncing delays with web form data. That’s definitely not the experience we aim to provide, and your input helps us identify where we can improve. Thanks again for being a part of the Keap community, we’re glad to have you with us! Replied April 2025 --- ### Full of function! - Overall rating: 5/5 - Reviewer: Jeremy D. - Verified reviewer: Yes - Industry: Publishing - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Keap has been a very functional and helpful addition to the business I work for. Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized. Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience! Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you desire. Keap is a great system with a lot of ability to individualize based on your needs! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It has all the functionality and automation I need to help in business! I was able to create many automated email campaigns to send to prospects and clients without every worrying about it. The email templates make it simple to save and create content for future or recurring use. Finding information for contacts is simple with forms and orders and checking on payments is convenient. #### Cons Creating the email campaigns initially was confusing and required several calls with support team members. They were helpful and I was able to make it work, but sometimes connecting different email triggers together or using other software in connection with it isn't as intuitive as it could be. #### Vendor response Hello Jeremy, Thank you for your thoughtful review! We're thrilled to hear that Keap’s automation and functionality have been a valuable addition to your business. It’s great to know that the email templates and scheduling features are helping you streamline your outreach and engagement. We appreciate your feedback on the initial learning curve with campaign creation. While we're glad our support team was able to assist, we’re always looking for ways to make the process more intuitive. If you have any suggestions or need further guidance, we’re here to help! Thanks again for sharing your experience! We love seeing how Keap supports businesses like yours! Replied February 2025 --- ### Great Tool for Small Business Growth, But With a Learning Curve - Overall rating: 4/5 - Reviewer: Ruel D. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff. #### Cons Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software. #### Reasons for choosing Keap Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement. #### Vendor response Hello Ruel, Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience! Replied January 2025 --- ### Robust with many features, but too complex and too expensive for small businesses - Overall rating: 4/5 - Reviewer: Karen R. - Verified reviewer: Yes - Industry: Capital Markets - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their support is top notch. They are easy to get access too and usually not much of a wait. Great training library and easy to find videos for how to. Visualization for how a campaign will lay out and connecting the sequences. Their integration of ai tools to help with sales letters and landing pages and offers Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress. #### Cons The COST. The minimum system if for 5 users and is pretty pricy. They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable. #### Reasons for choosing Keap at that time, cost and it was all in one bundled. It integrated with gmail and gmail calendar for a while and it was easy to add contacts on the fly with their mobile app. That has all gone away and now they are designed for bigger businesses with sales reps and marketing/content creators, not just sole proprietor digital marketers. #### Reasons for switching to Keap We were using mulitple systems --- a forms tools, constant contact, and act database and wanted one tool for managing it all without exporting and importing...that was over 14 years ago when it was called infusionsoft. #### Vendor response Hi Karen, Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools. We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best. Replied July 2024 --- ### I've never felt so uncared for as a customer - Overall rating: 3/5 - Reviewer: Martin R. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. After 3-4 months of use, I want out. All because of the complete lack of customer service and support. I had high hopes for Keap, not gonna lie. Several other businesses in our industry has been using Infusionsoft (not to be confused with the other Keap offerings), and so it looked as if Keap could be of tremendous value and replace the handful of systems we used previously, allowing us to centralize our customer engagement around one platform. The migration of our other assets to Keap took a little longer than the max allotted time Keap had promised, and when it did come back it wasn't done. No updates on the progress, nothing of that sort to let your customers know how things are going. And no response from the person in charge a month after "I absolutely plan on looking into this and rectifying any and all issues." He may absolutely plan on doing it, maybe in 2022 but I wouldn't know since he's not responding, and the two customer success managers assigned to me aren't as well. I had a call with the first customer success manager who seemed awesome, only to be replaced with someone who keeps saying he will call me and email me back. No calls, no emails, no direc responses to emails. A great platform - mostly - where you can't get Ecommerce unless you opt in for the legacy version of the service, losing all your sales pipelines and deals data, with an excellent marketing automation engine, but terrible email and landing page builders, and atrocious support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros First I want to give credit where credit is due - Keap is an absolute monster in terms of features and the level of detail in which you can build automations and customer engagements. With well over a decade having started as Infusionsoft, there's plenty of complex structuring and intricate details that you have at your fingertips. Keap also offers the necessary parts of a complete customer lifecycle management, like sales pipelines and fairly solid contact views, although not as detailed as the HubSpot CRM for example. The onboarding experience was great and I worked with an expert who knew Keap inside out, and without it, the learning process would have been extremely steep I feel. However, Keap has custom fields and forms that you can use to tag and tie data to customers with, which makes it very powerful and offers excellent customization features, something I find very valuable to meet our business needs, versus being boxed in, in a one-size-fits-all contact view. #### Cons While the strength of Keap is its richness in detail with which you can create various engagements and automations, it's also overwhelming in the beginning to wrap yourself around that part. They could do a better job of integrating their knowledgebase inside the app to give relevant sources of information. Missing systems prompts and UI flaws. There are some issues with the UI that are counter-productive, like the search field at the top of the dashboard only being limited to search for contacts, instead of the entire dashboard. Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these and click 'Save', you'll never find out that it's required to select one, no prompts. And they can't be edited, and you can't add additional options for reasons unknown. The landing page and email builders are just outright bad. With so many builders out on the market, and with it being such a central part of marketing, it's surprising that the builder is so immature. The focus has been on building out the marketing automation of Keap, and the builders are feeling the lack of love. We wanted to shift our need of having to use Instapage as part of our marketing stack, but with the builder being so darn bad, I may need to keep it, which for us means Keap is less value for money. Email and landing page templates are sorely lacking. No Ecommerce available for Max, only through the legacy version. #### Reasons for choosing Keap Keap looked to be more mature and is widely used in our industry as the platform of choice. #### Reasons for switching to Keap We wanted to build our CRM and marketing tools around a single platform instead of a handful of them. --- ### Very good workflow automation but lacks many basic features - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The campaign builder is incredible. If you're creative enough and know how to use the software (takes time) you can automate ANYTHING for your marketing strategies. One thing that doesn't get much attention is the Actionsets module. It's a legacy tool in the system but man does it do a lot! Actionsets expand all possibilities but are very hard to manage.It requires a lot of third-party softwares for most campaigns, especially the integration ones such as PlusThis, Zapier, LeadsBridge. #### Cons The Email Broadcasts interface should offer more options to customize the marketing emails. Right now it does enough but there's so much more it needs. I often have to add my own code to the email to make things look a certain way.The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it. #### Reasons for choosing Keap Infusionsoft offers all the automation we need and with a good drag-n-drop interface. You don't need to code anything and there are so many third-party plugins to make it even better #### Reasons for switching to Keap Zendesk Sell (at the time it was called Base) didn't offer enough automation functions, the email marketing used our own email server and costed pretty much the same. Infusionsoft expanded our world of possibilities and as of now I don't we'll ever switch to another CRM/Marketing Automation system #### Vendor response Thank you for taking the time to leave us a review. We're glad you enjoy the Campaign Builder and Action Sets. We appreciate your feedback regarding our Email Broadcast interface. We are working to add more updates to it, some of which should be out soon! Replied August 2023 --- ### Provided smart CRM system that manages my lead flow - Overall rating: 4/5 - Reviewer: Anthony R. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly. The res section of Keap was proving that once I linked my landing page, tagging fresh contacts as well as triggering email streams were possible. They have helped in cutting my amount of manual input to a great deal. #### Cons One downside is that the appointment scheduling tool can link with other external calendar applications. I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily. #### Vendor response Thank you so much for sharing your experience! We're thrilled to hear that Keap’s automation tools and campaign builder have helped streamline your lead flow and reduce manual work! That’s exactly what we aim for. We appreciate your feedback on the appointment scheduling tool as well. We're sorry to hear about the calendar sync issue and understand how frustrating that must have been. We’re continuously working to improve our integrations and scheduling features, and feedback like yours helps us prioritize updates that matter most to our users. If you'd be open to it, our support team would be happy to take a closer look! Thanks again for being a Keap customer and for helping us improve! 💚 Replied April 2025 --- ### Honest review - Overall rating: 3/5 - Reviewer: toshia W. - Verified reviewer: Yes - Industry: Cosmetics - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I’d rate my experience with Keap a solid 6. The platform has powerful automation and CRM features that can really streamline my workflow, but it comes with a high price tag that’s tough for small businesses. The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful, I’ve encountered longer wait times than I’d like. The mobile app could also use improvement, as it doesn’t offer all the desktop features. Overall, it’s a good tool with great potential but has some areas that need work. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Keap has been a game-changer for me with its easy-to-use automation and CRM features. I love how I can customize workflows, track everything in one place, and get great insights to grow my business. #### Cons Keap can be quite pricey, which might be a stretch for smaller businesses like mine. The learning curve is also a bit steep; it took me time to navigate all the features fully. I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go. Lastly, while customer support is helpful, I've experienced longer wait times when I really needed assistance. #### Vendor response Hello Toshia, Thank you for taking the time to share your experience. We love to hear that Keap has been a game changer for you. We also appreciate your thoughtful feedback. We are working to release updates that will make learning Keap easier than ever. Replied November 2024 --- ### Top- notch support and CRM program - Overall rating: 4/5 - Reviewer: Nikita M. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered Keap is always our primary customers r/p management tool and stores all sales data and marketing data. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind the availability to able to import my client list. #### Cons It’s very hard to observe the past record of transformations in company contacts list, documentation and subscriptions. #### Vendor response Hello Nikita, We appreciate you taking the time to leave us a review! We love hearing that automation is helping you grow, run, and scale your business! Replied November 2023 --- ### Automations that facilitate processes - Overall rating: 5/5 - Reviewer: Dylan C. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The scheduling of appointments with clients makes it possible to have the follow-up of each client from the beginning, giving a good service and building good sales #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows #### Cons The free trial they gave me did not have all the functions activated, they should enable everything to be able to manage all their tools from the beginning #### Vendor response Hello Dylan, Thank you for sharing your experience with Keap! We appreciate your feedback on the free trial. We understand the importance of exploring features, and your input will be helpful as we continue to refine our trial experience. Thank you for your thoughtful review and for choosing Keap to support your business success! Replied November 2024 --- ### Gave me my life back - Overall rating: 5/5 - Reviewer: Leslie H. - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered It was worth all the time and effort it took to set up. I've generated over a million dollars as a stay at home mom of seven children thanks to Infusionsoft and the power of automation. Now I make good money while I tend to my family. I set my own hours. I love what I do. With my campaigns in place, I can build an email, send a broadcast, and watch the system do the rest while I go enjoy my life. Thank you! #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros There are so many ways to engage my subscribers. I use what works for me. I know I'm not using all the features, but it's nice to know there is no limit to all the ways I can increase my revenue. I've just made it a practice to try a feature, fine tune it, and then integrate another feature... and my income grows. Super powerful! And because Infusionsoft has established itself so well in the marketplace, there are so many partner apps available across so many different kinds of platforms, which help me understand, reach, and serve my audience even better. #### Cons I am not a fan of the new landing pages. I think they're supposed to be a friendlier interface but instead they feel more limiting. I am also disappointed in the quality of tech support, especially chat. I can't fault the employees - I've spent thousands of hours in the software over the last 10 years, so most of the time it feels like I have to wait for them to catch up to what I know before I can finally get an answer to my question. Phone support is usually better. I also wish I could go into my Email Builder (Previously Sent) and more quickly find an old email from which to build a new one. It takes too long to load the visual thumbnails, and the search option never works. It appears to only search previous emails whose thumbnails have already loaded. All the others seem to be ignored. OH! My biggest peeve is with chat support. It's maddening how long it takes for the rep to get underway. "Hi, thank you for contacting Infusionsoft Support today. My name is ___. I hope you're doing well today." I don't have time to be chatty, so I go straight to the question. I wait for a reply, but then they greet me again. If I'm feeling patient I'll greet them back. If not, I'll ask the question again. I wait for a reply, and they tell me something like they'll do their best to assist me. I wait for an answer, and then they repeat my question and ask if that's right. PLEASE teach the rep to REFLECT the customer's chattiness. If I'm being brief, be brief. If I'm chatty, be chatty. --- ### I used to be a huge supporter but the company has gone downhill! Problems are becoming to much! - Overall rating: 3/5 - Reviewer: Rachel C. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Not really going to give you what some of the big CRMs offer, so don't expect that, but it does let you do the emails in HTML format for broadcast emails and track open rates, it also lets you do anything you build the campaign for with the right add-ons from other companies. You will definitely need plus this if you want to send text messages. Also be aware that the email marketing is severely limited because of the spam filters being set so high even when someone signs up for contact online. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I really like the way campaigns operate and that you can install forms directly into the website. It is something where you get what you pay for and it shows. While they offer a way to get things done it is not always the easiest or smartest way. There are usually ways to work around issues but not direct solutions. #### Cons What I have found is that there are real problems with integrations and each update seems to cause added glitches. The whole identifying that we have permission to respond to someone who contacts us online is a giant pain. I know that they don't want to assist spammers but they are making it harder for us to respond. Often we have to go in and send out a confirmation email to someone in order to put them into an appointment reminder campaign. Which is absolutely ridiculous. If they have an appointment we are not spamming them. The other issues are the integrations that they blame the party trying to integrate with and they offer ZERO assistance on their end. They make you go find developers instead of having people on staff who could charge per integration. It is annoying and makes integrating much harder than it should be! Also even using Zapier we have had issues with integrating, It causes multiples of contacts to be sent and then it causes the problems with making it work correctly to the point we just disconnected! --- ### A fabulous CRM for professionals, consultants, and small business owners - Overall rating: 5/5 - Reviewer: Richard B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've had a few tech issues with the software over the years. Often I can get the help I need via online chat but when there is a bigger problem I'll call in and a support tech will walk me through it. Very pleased with Keap Support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've been using the software since 2008 and absolutely love it. We've leveraged the software to grow several businesses including 10Xing one of them in just 39 months. #### Cons The software is EXTREMELY powerful but the trade-off is that there is some complexity and a bit of a learning curve. There are simple programs like ContantContact and Mailchimp and they're ok but if you really want a powerful way to grow your business those lightweight options are not going to get you there - you need something more robust. #### Vendor response Hi Richard, Thank you so much for taking the time to leave a review! I'm glad to hear that Keap has helped you grow several businesses and that our support is able to meet your needs effectively. Replied September 2022 --- ### Keap the review - Overall rating: 4/5 - Reviewer: Yousef M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The advantages of this program is that it is easy to use and also provides many services such as scheduling appointments #### Cons The disadvantages of this program is that it sometimes makes mistakes in e-mail shopping, and we hope that you will develop from that #### Vendor response Hello Yousef, We appreciate that you've taken the time to leave a review. We're glad to hear that our software was easy to use and that you enjoyed the services we provide. We're unsure what you mean by email shopping, but if you'd like to go into more detail, feel free to drop a message here. https://keap.com/tellus Thank you! Replied February 2023 --- ### Great product - Overall rating: 5/5 - Reviewer: Jonathan O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One thing I like the most about keap is that the system is easy to set up, even with it many feature. Then I can also segment the email of my client mail each segment separately. I can equally mail my prospective client separately. With all of this feature in place, I find it easier to get in touch with my client. #### Cons Keap is a great tool. But the customization aspect is not great. The app do lack adequate customization to make marketing more effective. I also think the importation of email can be faster if a tools is added to import emails rather than writing them from scratch #### Vendor response Hello Jonathan, Thank you for taking the time to share your experience with Keap. We're glad to hear that you had an easy time setting up your account and that using Keap's features has made it easier to get in touch with your clients! We appreciate the feedback regarding email customization. We are always looking for ways to improve. We will pass that feedback along to our team. Replied June 2023 --- ### Keap Falls Well Short of Expectations - Overall rating: 1/5 - Reviewer: Todd A. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I had high hopes for Keap, considering its promising concept, but my experience with the software has been far from satisfactory. The numerous bugs plaguing the system make it a frustrating and unreliable tool for managing contacts and communication. The most glaring issue lies in the phone and text features, which seem to have a mind of their own. More often than not, they simply don't work at all, leaving me in the dark when it comes to crucial communications. This inconsistency is not only inconvenient but also undermines the very purpose of the software. To add insult to injury, the mobile app performance is even worse than the desktop version, making on-the-go management a nightmare. It's disheartening to see such a lack of attention to the mobile user experience, especially in an era where mobile functionality is essential. #### Cons Customer service is another major letdown. My attempts to seek help have been met with abysmal response times, and when I do finally hear back, the quality of support leaves much to be desired. I've resorted to contacting my assigned representative, [sensitive content hidden], and his manager, [sensitive content hidden], but their responsiveness has been shockingly slow. Waiting weeks for a reply is simply unacceptable, and when I do get a response, it's clear that the customer service team is still grappling with the basics. In conclusion, while Keap may have a promising concept, the execution falls flat due to persistent bugs, unreliable communication features, a poorly designed mobile app, and a customer service experience that can only be described as abysmal. I would strongly caution anyone considering this software to explore alternative options with a more reliable track record and a commitment to customer satisfaction. #### Vendor response Hello Todd, Your feedback is immensely appreciated. We sincerely apologize for the challenges you've faced with Keap. Your experience does not reflect the standards we strive to maintain. Your input is invaluable in our journey toward providing a seamless and satisfying experience for all our users. Please accept our apologies for the inconvenience caused. If you are open to it, please reach out to socialsupport@keap.com so that we can look into your concerns further. Thank you. Replied January 2024 --- ### Don't Just Walk Away, RUN! Unethical, Missed all Deadlines, Forced... - Overall rating: 3/5 - Reviewer: Mark H. - Industry: Primary/ Secondary Education - Product usage: Used unspecified for unspecified - Reviewed: August 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 1/5 - Functionality: 4.5/5 #### Pros The platform seemed to have robust functionality but Infusionsoft's third party providers missed every deadline, failed to provide training, all required programming, and implementation services. Unfortunately it took seven months for us to figure out we'd been taken for a ride. We just made the decision to use our own internal IT staff to create the programming necessary to connect our new website to Infusionsoft (Our website was intentionally designed and built along side our signing with Infusionsoft CRM to insure all technologies aligned). In short, this has been an incredibly slow, frustrating, and expensive lesson. #### Cons The Infusionsoft sales person and sales tech flat out lied about the cost required to set-up/program our CRM system. We provided 100% of our specs in writing, reviewed them between a prospective web developer, my internal IT director, and Infusionsoft. After spending 10-hours over a period of two months reviewing specs, building campaigns, etc etc we signed an agreement on the basis that they could do everything we discussed. Only after you sign an agreement do they tell you they do not train or provide programming themselves. Rather, customers are forced to repeat all the same specifications (4-hours including 4 highly paid vendors & staff = 16-man hours) again with a third party provider. Infuriating! The first third party provider (Success Engine) provided a statement of work on March 2. The end date was April 2. The statement of work communicated they were to complete a total of 10-hours of programming work. Long story short, they slow rolled the build out, missing deadline after deadline, and in June (yea June - to do 10-hours of programming?) provided us with a new quote (bait & switch) stating there was an additional 15-25 hours of programming work required to complete the build out per our specifications. Keep in mind those are the same specifications that we provided and reviewed with them in painstaking detail in February. Infuriating! After receiving the new quote in June we felt we had no choice but to push ahead because we were so far behind schedule and had invested so much time and money into the project. We gave them a deadline of July 1 and they quickly turned down the work because they said they wouldn't be able to meet the deadline. Infuriating! It ultimately took Success Engine until the middle of July to complete the original 10-hours of set-up/programming. Infuriating! So back to June when Success Engine turned down the work; we were forced to ask Infusionsoft to provide us with a new third party provider which of course required us to go over our specifications for a third time (4-hours including 4 highly paid vendors & staff = 16-man hours). The first contact with the new third party provider ThinkAutomateGrow (TrickApatheticGrievance). was mid-June. Once again we communicated our specifications to our assigned programmer and the next day that programmer had a death in the family and was gone. She passed us to another programmer. The new guy was around for about three weeks, didn't do much, then was fired by ThinkAutomateGrow. The first programmer reappeared for about two week but then reported that her son broke his arm. She didn't reply to emails or calls for the next 10-days. When she did reply she said she went on her honeymoon and the auto responder on her email must not have worked correctly. She introduced us via email and teleconference to the owner who spoke to us twice briefly by phone, and replied to a total of three emails. That brings us to last Friday, August 14, 2015. That was the absolute deadline for ThinkAutomateGrow to add us to his production calendar. He failed to respond. It is now Aug 19. The decision was made to use our own internal IT staff to create the programming necessary to connect our new website to Infusionsoft. I WOULD NEVER, EVER, EVER, DO BUSINESS WITH THESE UNETHICAL SO-CALLED BUSINESS PEOPLE. ## More reviews [Next reviews](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/reviews/?page=2) --- Keap Reviews, Pros and Cons - 2026 Software Advice