FreeAgent CRM Software


FreeAgent CRM is a cloud-based sales, marketing and customer service platform that helps small businesses nurture quality customer relationships. The system works automatically by pairing with the user's email to create and classify leads, follow-up reminders, perform custom automations and track all interactions with customers.

FreeAgent CRM always displays the latest action and complete customer history organized by contact on a searchable activity timeline. Leads and follow-up reminders can be automatically assigned in real-time to increase response times.

The platform also provides visual custom dashboards, reporting and open-and-click email analytics for every message. Visual calendars sync with Gmail and Office 365 calendars. Personalized email communications represent the users brand professionally and automatic personalized follow-up emails ensure that relationships are nurtured.

FreeAgent CRM is completely customizable, even primary tab names and categories. Users can create their own custom fields, hints, status/stages and reports.

The platform can be accessed from any device and has a dedicated mobile app.

Leads activity timeline
Leads activity timeline

Leads activity timeline

Contacts by sales stage

Contacts by sales stage

Next step automations

Next step automations

Email analytics

Email analytics

Leads assignment

Leads assignment

Mobile app

Mobile app

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10



21 Reviews of FreeAgent CRM

Overall rating

4.5 / 5 stars

Write a review

Showing 1 - 20 of 21 reviews

Start your review of FreeAgent CRM

Write a review

Abi from New Home Sales Coach

Industry:  Consulting

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

FreeAgent Is the best value for your money.

This is my first experience with CRMs and its been so pleasant and not frustrating. Thats hard to find in the tech world for me. Our rep is wonderful and knows her stuff!

Pros

Simple, easy to use and easily learnable. Helpful staff that are there quickly to help with any issues that come up or that you have questions about. Integrates well with Office 365. Looks great and is neat and tidy.

Cons

Any cons that I did have, have quickly been fixed. They are open to suggestions and are constantly improving.

Review Source

Heather from South Jersey Tournaments

Industry:  Hospitality / Travel

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Free Agent has been fun, easy & exciting to get started with!

We are looking forward to the future as Free Agent continues to grow!

Pros

It's totally customizable! That's why we chose to go with Free Agent. We aren't a typical sales company so we definitely had atypical needs and they catered to them perfectly It's pretty cool how everything we ask for they can do; I'd like to imagine that everybody's Free Agent looks different. That's pretty awesome.

Cons

We wish there could be bulk email functions so we could do such operations all in one place. We have to integrate with Mail Chimp, which isn't the end of the world since we use it already, but there's a lot of unknowns in the set-up process.

Review Source

John from J.Manley & Associates

Industry:  Mortgage

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

FreeAgent CRM is a Great Tool!

Customer representatives really work very hard to provide the best training and support! If you are a Mortgage Loan Originator, Real Estate Agent ora stand alone Sale Rep, I think FreeAgent is a great fit!

Pros

I like how easy it is to work with, especially for my small sales consulting business. It has all the key features I need!

Cons

I really can’t come up with a feature that detracts. Perhaps smaller type for the screen; but I would be very picky choosing that.

Review Source

Mark from Complete Background Screening

Industry:  Other services

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

"FreeAgent is so easy to use, so intuitive, I love it"

Pros

Easy to use, good pricing, intuitive, great view options, great support.

Cons

Can't create contact from email yet. Told coming soon!

Review Source

Ray from RMG Funding Group, LLC.

Industry:  Consulting

Number of employees:  1 employee

Ease-of-use

Customer support

Functionality

October 2018

I reviewed several different CRMs before settling on amoCRM as I started to got thru some training and began to set everything up, I got a call from FreeAgentCRM. After speaking with with them and seeing what they had to offer, I realized that FreeAgentCR

I am thrilled to grow my business on FreeAgent's CRM platform. Thank you Maria, without your assistance and dedication to me and my business needs, I certainly would be feeling that I was alone. But with you and the support team that FreeAgent has, I am NOT alone. I really feel that you guys have my back!

Pros

The customer service I received from Maria Lopez was fantastic. Her knowledge of their CRM, understanding my business needs, and merging the two together was superb! She went above and beyond, exceeding my expectations which really showed me that both she and FreeAgent CRM appreciates my business.

Cons

FreeAgent CRM isn't the cheapest CRM system out there, but they certainly make it worth every penny with their level of customer service, dedication and support.

Review Source

Carlos from Magazine klika

Industry:  Media

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

You need to offer other products or a version in espanish

I wait that you will fix your products accord to necessities of your clients.

Pros

Is cheap.
The team is fantastic. They explained all.
I love it that you are in Jalisco.
I trust that your crm would do more

Cons

You don't offered the principal problems with the companies. For example: send test mailings, send more 30 emails for campaign. Your integrations are not direct with other products

Review Source

Matt from Marshall Carpet

Industry:  Retail

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Customer Service is top notch - Easiest CRM to throw at non-technical users

I rolled this out to a sales team of 8. 4 were tech-savvy under 40 and 4 were tech dinosaurs over 60. The 4 tech-savvy users picked it up the first day and have ran with it. The 4 dino's are working with FreeAgent with 1on1 training sessions and are getting the hang of it. I see this being a complete game-changer once my entire team is using this software.

Pros

-Simple for less tech-savvy users
-Customer Service exceeds expectations
-Customization for unique business needs is very possible
-UI is easy to digest
-Email tracking is a fantastic tool

Cons

-Lack of reporting is something that is being addressed
-Email integration is inconsistent if you're using an Exchange server

Review Source

Amy from BaseCamp Franchising

Industry:  Retail

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

I Didn't Know A Team Could Be So Responsive

I have never asked more from a company. Our CRM needs were very different than the typical sales model. I chose FreeAgent because their team seemed willing to work with me to make the changes I needed for my unique circumstances. When shopping for the CRM, other companies told me they would charge thousands of dollars to train me how to build a system to fit my unique needs. FreeAgent CRM said they would be happy to build what I need at no extra cost. They have done just that and exceed my expectations every day. This robust system has everything I need and I appreciate its beautiful design.

Pros

Choosing FreeAgent CRM is the best decision I made this year. They have worked with me to make their CRM the exact fit I needed for a growing franchise. I have never worked with another company that is so responsive to my requests and needs. Every day I am amazed at how willing they are to make improvements to meet my needs and their team always teaches me how I can personalize the program to our unique circumstances. They take the time to understand my need and then go to work to find a solution.

Cons

I love the product so much that this is difficult for me to answer, but the two things I am hoping to someday have is a #hashtag feature for being able to search activities by topics and to someday be able to have texting also documented in the system. (I think I just thought of how this can be done simply!)! And another request is born....

Review Source

Marc from The Amazing Group, LLC

Industry:  Banking

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

FreeAgent CRM vs Salesforce = Apple iPhone XR vs mobile phone 1st generation in the mid 90s.

If Salesforce customers would be aware of FreeAgent CRM, Salesforce would have no clients any longer. It reminds me of an upstart like Amazon in 2000 vs the established retailer Sears. I would highly recommend Marc Benioff to take over FreeAgent CRM and let FreeAgent CRM's management revamp Salesforce's entire software and sales/marketing concept. If Sears would have bought Amazon their share price would have been up several thousand percent vs being down 99% during the last 11+ years. Eddie Lampert likely doubted that established, 100+ year old Sears would fall 99%. Better and more agile competitors like FreeAgent CRM can erode the market position of other established leaders over time as Apple, Amazon, Google, Facebook, Netflix have proven.

Pros

FreeAgent CRM's management and team are outstanding in terms of customization, service, interface, simplicity and elegance. The entire user experience if rated on a scale of 1 to 10 is 10+ while I would rank Salesforce 1 having seen Salesforce performing ten years ago and recently. Salesforce is a sales focused company with an extremely frustrating user experience vs FreeAgent CRM being a true CRM company. It's like using a new generation Apple iPhone vs a mobile phone by other leading providers in the mid 90s. We have no association with the company besides being a customer.

Cons

I have done extensive searches on many CRMs in the last 10 years and wish this 2016 founded company would have been existed 25 or 10 years ago.

Review Source

Femi from Lawrencia Consulting

Industry:  Consulting

Number of employees:  2-10 employees

Ease-of-use

Customer support

Functionality

October 2018

Effective Marketing and Customer service tool for small business

Pros

Great value for money and round the clock customer support, you can customize and tailor to suit your purpose

Cons

There are close to non existent complaints as the company adds more features with every update. Absolutely no complaints

Review Source

Magdalena from Allianz

Industry:  Insurance

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Excellent Product

I have never had an experience like this before... they contacted me, and made follow up, answered all my questions, and even invited me to their offices. They have been great with customer support; it is almost 24/7. They are very nice and willing to help out, and hear your suggestions. Since I can customize it to my needs, it’s a perfect product. I recommend it 100%.

Pros

What I love the most about this product is that it is customizable, so the program adapts to my needs instead of the other way around. It is super user friendly, and it has great customer support!! They even give you 1:1 training, and help you customize your profile, and they won’t leave you alone until you are happy with the end product.

Cons

There are a few (almost none) user experience things that can improve... but they are constantly updating features.

Review Source

Joel from Payton Agency

Industry:  Insurance

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Great Support

Pros

Customization is a great plus with the ability to change things to be industry specific. Support had been wonderful in getting started

Cons

It may not be for everyone but as I have only been using it for a short time, it has been what I needed.

Review Source

Ted from Atlantic Coast Container

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

This CRM is perfect for our small business. The customer service is top notch!

It allows me to perform my job faster, better and with more accuracy. I like the fact that all my notes, emails, calls and to do's are up front and center.

Pros

Ease of use and how it can be modified to fit my business. I appreciate the training and the customer support.

Cons

After having used it for less than six months I have zero complaints. It does everything I need it to do.

Review Source: Capterra

Kyle from OnPoint

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Fantastic

Pros

We really like the ease with which FreeAgent can be customized to our sales process. Also, the direct integration with our Outlook inboxes is a nice feature.

Cons

The direct integration with Outlook is nice, but can be cumbersome. It would be ideal if there was a way that not every email was pulled into the system...some emails just do not have value in being saved and can cause clutter.

Review Source: Capterra

Mireya from Life Solutions Insurance

Industry:  Insurance

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

FreeAgent CRM

In general, the CRM is very nice. I love the fact that you get one on one training with the team and they listen to you so they can make all the modifications to the CRM. I have looked at so many CRMs to use with my Insurance Business (from home) and even though I am still in the process of customizing it I am very optimistic the final result will work well with my workflows.

Pros

I like the interface, its very appealing visually speaking. Usability is very good. I like the fact that you can do so many integrations like Mail chimp and Zapier.

Cons

It does not allow to integrate power dialers. The integration process is time consuming, but I guess is worth it if you want an end product that works with your workflows.

Review Source

Tom from LabShare Partners, LLC

Industry:  Healthcare / Medicine

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Perfectly adequate, user-friendly starter CRM software with excellent training/support for very small businesses.

Pros

Customer support & initial training was very good, individualized, patient, and responsive, even before I had committed to purchase.
More features than I use or need for my small start-up.

Cons

Search function is sometimes laborious; difficulty refining search parameters.
Inability to delete contacts that are no longer needed.

Review Source

Christopher from INFINIT Nutrition

Industry:  Other

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Excellent CRM Functionality and Support for Small and Growing Businesses

The overall attention we received throughout our shopping for CRM's made FreeAgent the obvious choice. The interface is attractive, easy to use, and they import all of the customers, leads, and contact information in bulk for you, even prior to purchasing the full subscription. Adding and editing contact info is easy, and linking business email addresses and phone numbers takes seconds, so the functionality to make calls and targeted emails within the CRM itself is a great tool.

Pros

- The support and attentiveness throughout the onboarding process
- The focus for small business use

Cons

- Email template builder isn't as detailed as it could be, that being said, it is very user friendly

Review Source

Alex from Infinit Nutrition

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Our experience with FreeAgent has been nothing short of impressive.

Pros

The most amazing part of this software for us has been the customer service. The FreeAgent team has helped us customize our product to create a format where we can highly specialize our CRM to the need of our small business. This platform is perfectly functional and integrates well with Sales date, Point of Sale software, and email to provide a 360-degree view of your current customer base.

Cons

To date, I have noticed no real issues. If I had to pick something, I would say that it would be nice if duplicated contacts could be filtered out automatically.

Review Source: Capterra

roberto from SIGC Consultores Corporativos SA de CV

Industry:  Consulting

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Excelent customer service

Pros

The quick response to my doubts.
The attention I received.
The real solutions I got.
The real follow up from FreeAgent

Cons

Honestly I do not have any bad experience in the trial experience. The only thing I am looking forward is the sync with my iPhone.

Review Source

David from Outreach Medicare

Industry:  Insurance

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Great client support.

Great setup team!

Pros

The support team loaded all of my client data and used that to help me customize settings and fields to my needs.

Cons

The ability to send text messages from the software would be nice, but overall good product and value.

Review Source

Displaying 1 - 20 of 21 reviews