--- title: "BoomTown Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of BoomTown. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if BoomTown is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/boomtown-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Real Estate CRM Software](https://www.softwareadvice.com/crm/real-estate-crm-comparison/) / [BoomTown](https://www.softwareadvice.com/crm/boomtown-profile/) / BoomTown Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/boomtown-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/boomtown-profile/alternatives/) # BoomTown User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 239 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.4/5 - Value for money: 4.1/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 168 reviews (70%) - 4 stars: 42 reviews (18%) - 3 stars: 11 reviews (5%) - 2 stars: 8 reviews (3%) - 1 star: 10 reviews (4%) ### Most mentioned pros - What I like about BoomTown is how powerful it is for lead generation and follow-up, with great CRM tools that help me stay organized and responsive. - It makes it easier to track conversations, nurture prospects, and turn leads into clients. - The cloud-based system transformed our real estate business. ### Most mentioned cons - customer service is abysmal - never return calls, and when I scheduled zoom meetings to address my issues, they never showed up. - They over charge your credit card. - ITS TERRIBLE I GIVE IT ZERO STARS, VERY DISAPPOINTING THAT I AM PAYING FOR THIS BROKEN DOWN ## BoomTown customer reviews Showing reviews 1-25 of 239 (page 1). ### Great lead generation with a robust CRM - Overall rating: 4/5 - Reviewer: Ed B. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a lead generation platform and CRM, Boom Town has proven successful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The capabilities of lead management, seeing what the lead is interested in, and the ability to modify the properties to meet what the lead is searching for. A robust CRM at the back end is critical for the platform. #### Cons Customer support could be more available via a phone call instead of sending emails and awaiting a response. There should be better accountability by Boom Town on how the advertising monies are spent, with more frequent feedback and recommendations to implement for better lead generation. They are the experts in advertising, should be better transparency/accountability on their end. The inability to delete contacts. --- ### BoomTown's Platform is Worth Investing in - Overall rating: 4/5 - Reviewer: Heather J. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2023 - Review source details: This review was submitted organically. No incentive was offered Great! Implementation team was great, and training modules are very helpful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of use, the CRM helped us with efficiency and customer contacts. #### Cons Aesthetics. We ended up leaving the platform because we had complaints about the site just not being attractive. We also could not filter to our unique property types. #### Reasons for switching to BoomTown Placesters support team is nearly non-responsive, and we had property filtering problems. --- ### Easier to use than other Real Estate Crms - Overall rating: 5/5 - Reviewer: Jon W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall great, there will always be a hiccups along the way but they are quick to respond. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros How easy it is to train new agents to use the system. They can begin using on the first day. Other CRMs take several months to train new agents. #### Cons It is a year or two behind some of its competitors, things advance so quickly in the industry. I wish the Mojo integration worked better. --- ### Boomtown is the BEST lead CRM out there - Overall rating: 5/5 - Reviewer: Erica Z. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've used Commissions Inc, Luxury Presence, etc and Boomtown has the best features, most user friendly CRM out there. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Features, functionality, you can "set it and forget it". I've used many lead management systems and this is the best out there. #### Cons I only complain is that I wish they had an "open house" app feature from the NOW app where people can sign into your open house through the NOW app and it will put them directly into your CRM #### Reasons for choosing BoomTown I've used them both before and like Boomtown's backend much better #### Reasons for switching to BoomTown Not enough CRM features --- ### Solid Lead Generator - Overall rating: 5/5 - Reviewer: Aaron W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I'm a fairly new user, but the system is doing exactly what it's supposed to do. I'm consistently getting new leads interested in buying all around my local area. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the concierge team who automatically text my leads. This saves me time and allows me to focus my efforts on the hottest prospects. #### Cons You will need to put in the time to learn how to work the CRM. It can be overwhelming with how much is under the hood. If you invest the time and commit to working your leads, you will close more deals. #### Reasons for choosing BoomTown The [SENSITIVE CONTENT HIDDEN] endorsement was a big factor. --- ### While the support is decent, the product is incredibly glitchy - Overall rating: 2/5 - Reviewer: Susan S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Not great. would not recommend. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros I liked the deal that they gave my deal to be a user, and the amounts of other technologies they integrate with. #### Cons I just felt as if I was lied to in the onboarding process. The system does not bend and mold to the way our team works. Our support person was kind, but kept trying to upsell and push us towards more things than we were comfortable with #### Reasons for choosing BoomTown Their price was less, but now I wonder if I made the right decision. #### Reasons for switching to BoomTown I was promised a better experience --- ### Great Investment - Overall rating: 4/5 - Reviewer: Patty M. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is always making things user friendly and it is efficient and effective in catching attention. Makes it easy to keep up. #### Cons Nothing yet, it seems to be very effective and efficient. #### Reasons for switching to BoomTown This has more features and the website as well. --- ### Boom Town CRM and Lead Management is Great! - Overall rating: 5/5 - Reviewer: Vicki S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I'm able to follow up easier and stay in touch with prospects and past clients as well #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the included free service of having a concierge who does all of the pre qualifying for me so I can focus on other important tasks. #### Cons No one likes to spend money so that it my least favorite, but I love all of the features and the customer support is great! #### Reasons for choosing BoomTown At the time, CINC, which I've used before, was more costly and having this concierge service to pre qualify my leads is crucial in my business' success. #### Reasons for switching to BoomTown I needed more features and lead tools --- ### All in one platform! - Overall rating: 5/5 - Reviewer: Jessica G. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with BoomTown has been positive because it’s a strong, all-in-one platform for managing leads and client communication. While there’s a learning curve, the tools are effective once set up and support long-term growth. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What I like about BoomTown is how powerful it is for lead generation and follow-up, with great CRM tools that help me stay organized and responsive. It makes it easier to track conversations, nurture prospects, and turn leads into clients. #### Cons What I liked least about BoomTown is that it can feel overwhelming at first because of how many features and settings there are. It also takes time to customize and fully learn, which can slow things down initially. --- ### Ganeshkumar - Overall rating: 5/5 - Reviewer: Ganesh kumar P. - Verified reviewer: Yes - Industry: Education Management - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered It is a easy to use and affordable palatefrom team account future enhancess collaboration among users #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is a easy to use and less expensive potential than most people would expect to find on the web site #### Cons Limited barand variety and potential of unclaimed funds found easey to the community and the public as well and it was the --- ### Good Lead Generating for REALTORS - Overall rating: 3/5 - Reviewer: Amanda R. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used weekly for free trial - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The cloud-based system transformed our real estate business. It consolidated all leads from various sources into one central CRM, which was a huge step up from messy spreadsheets. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It organizes everything in one place as it is cloud based and it is easy to use. Tutorials are easy and available anytime. #### Cons The leads are not the best, but most of them are scrubbed and it is easy to track communication and tasks. --- ### BoomTown is our lifeline & helps organize all of our database!! - Overall rating: 5/5 - Reviewer: Yola S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are very happy using BoomTown for our Real Estate CRM needs, I find it much easier than other CRMs I have used in the past! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros My favorite thing about BoomTown is that you can communicate by call, text or email right throught platform, and that everything is documented. #### Cons Not much that I don't like.... It is a great product. --- ### Great Lead Management - Overall rating: 5/5 - Reviewer: JESSICA L. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our agents seem to be happy using the system and so are we! #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros You can import from other databases. There are so many drip campaigns you can "set and forget". Super easy to use! #### Cons There doesn't seem to be a spam filter for false incoming leads and I would like to see that put in place. #### Vendor response We so appreciate you leaving us a review, Jessica! Glad that you are finding BoomTown easy to use. In regards to the idea to implement a "spam" filter, this is something we have thought about, but we have seen so many times over the years these "trash" leads turn into real people. Ultimately, the best course of action is to simply put them in the trash category and don't worry about them. The system will notify you if they update their info at any point, so if things change, you will be informed! Hopefully this makes sense. Thanks again for leaving us a review! Replied July 2021 --- ### Make your Job/Life more easy! - Overall rating: 5/5 - Reviewer: Adrian T. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This product is what allowed our business to scale. Boomtown allowed our agents to manage more clients with less time. This took their business to the next level. #### Cons There have been very few cons to this CRM. When things have come up that need to change with the industry BT has made those changes and is always seeking to improve the platform. #### Vendor response We are glad to be a part of your journey, Adrian! Our team is happy to hear that BoomTown has helped you all scale your business. Thank you so much for taking the time to leave us a review, we so appreciate it! Replied July 2021 --- ### Staying Connected...Staying Organized - Overall rating: 5/5 - Reviewer: Matthew G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered Three years and little business so far. Mainly due to to the fact most just want to look at homes and do not wish to ENGAGE. It is also a fact that I am not putting drips out there that may get the phone to ring. I need to use the library more and work with my team leader more closely. COVID-19 has impacted a lot of what is currently happening as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Lead generation and the ability to simply keep track of what the leads are doing online. Emails, calls and texts are all nicely captured in one place on the site. People seem to find it a solid search site option. #### Cons The fact that we cannot make leads answer their phone! Not a platform problem...a social one. #### Vendor response We certainly wish that we could make the leads answer their phones, too, Matthew! Thank you for taking some time to leave us a review. We so appreciate it! Replied September 2020 --- ### Easy to use - Overall rating: 5/5 - Reviewer: Randie H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Love the ease of adding a contact and keeping track of where they are #### Cons Would really like if there was a way of using own phone number for my boomtown number. This way we don't have to have several numbers that a client is saving --- ### Mid-tier CRM. - Overall rating: 3/5 - Reviewer: Brad K. - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. BoomTown is an average web marketing system for real estate professionals with an efficient mix of technology and services. BoomTown gives lead generation, CRM technology, and consumer-facing websites. I would recommend looking at other CRM before going with this. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros I have been consulting as CRM Administrator/Analyst for a while now and have had the chance to work with a couple companies that use Boomtown as their CRM tool. Boomtown isn't my favorite software to implement or work. The UI is clunky at times but has definitely improved over the years. This is a mid-tier dashboard, that leaves you wanting more. What I do like is that individuals can easily set up campaigns and client contact information. The product does make it easy/clear to Identify which clients you have not reached out to in a while. With this CRM they offer the ability to do texting campaigns, which are very easy to set up. This is great because you don't have to use your phone to send out the campaign to the targeted clients. #### Cons Pricing and Customer support. I have help companies during the implementation process and have not been a fan working with their support team. They have never been attentive and rarely know the answers to issues the first time. Also, I would not recommend this product to a small business because it can become very expensive and you are locked into a 12-month contract that may not work for every company. --- ### Outstanding training and customer support. They really believe in our success. - Overall rating: 5/5 - Reviewer: Deb T. - Verified reviewer: Yes - Product usage: Used daily for more than 2 years - Reviewed: July 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Mass emailing by tags and segments really are time savers. Hot sheets and best fit leads are a great way to resurrect archived leads. The NOW app is excellent! #### Cons The reporting still needs improvement. Would really love it if the To Dos would sync to Google calendar. --- ### Lead Generation made easy - Overall rating: 5/5 - Reviewer: OLADIPO O. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy application to use and manage leads adequately. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It helps to effectively generate and manage leads,track them and follow up effectively till they are converted. #### Cons The reporting tools are not adequate enough,difficult to get historical details of leads generated at a point. #### Vendor response Thank you so much for taking time out of your day to leave us feedback, Oladipo! We are glad to hear that you are getting a ton of value out of BoomTown, and appreciate the feedback around reporting. Providing insights into platform usage and leads through advanced reporting has been a focus for as long as we can remember, so we will continue to work on ways to improve it for our clients. Thank you! Replied May 2021 --- ### We use Boomtown for our buyer side lead gen and management. Pretty seamless, user friendly. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Lead gen and lead nurture, increase in ROI overall. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We use Boomtown for our buyer side lead gen and management. It integrates with the website so user activity is captured and shared, our agents know what the clients are looking at. Also use this as a tool to boost our in house listings. Campaigns are easy to set up and use, once established can easily be launched by agents. Currently adding approx 4-5 agents per month and orientation and training is simple. We are able to monitor the agents activity and lead response, transfer and reassign as needed. #### Cons Can be clunky with multiple lead sources and could be easier to set up initially. Have considered switching but this is a well rounded platform and continues to meet our needs. --- ### Great for Realtors - Overall rating: 5/5 - Reviewer: Bridget S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered Excellent #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great customer service, excellent drip campaigns. Love everything about the system. Helps me keep in contact with my leads seamlessly! #### Cons I have not found anything to complain about with the boomtown system. #### Vendor response Thank you so much for leaving a review, Bridget! We so appreciate it, and are of course excited to hear that you're getting a lot out of the platform. Have a good one! Replied August 2020 --- ### Very Expensive for What it Offers - Overall rating: 4/5 - Reviewer: Merribeth B. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For me, adter reviewing Boomtown, it was too cost prohibitive. I believe it may work for others where real estate is more expensive, the software price tag could be supported. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 3/5 #### Pros CRM functions well in regards to task management, social integration and lead obtainment. #### Cons It is cost prohibitive and there are other less expensive options available. #### Vendor response Hi Merribeth, Thank you for taking the time to provide us with your feedback! We'd love the opportunity to discuss your experience further - you can contact my teammate Ira at Ira@BoomTownROI.com to set up some time to connect. We value learning from what we could do to set better expectations the next time around! Thanks again, Merribeth! Replied September 2021 --- ### Boomtown is an outstanding CRM Lead Management platform - Overall rating: 5/5 - Reviewer: Michelle H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered My over all experience has been outstanding! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their easy to use CRM and Lead Management platform! #### Cons I have not experienced any cons with Boomtown. #### Vendor response Thank you so much for leaving us a review, Michelle! We appreciate it and hope you continue to get a lot out of BoomTown :-) Replied September 2020 --- ### Elevated my business - Overall rating: 5/5 - Reviewer: Tiffany M. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I feel more and better connected with my clients. This system helps me stay on top of my leads and better prepared when I’m making calls. I am able to not miss leads that are farther ways out. I truly believe if I had this system when I first started real estate, my first year would have been way more successful. The first thing I do every morning is check my category audit. It keeps me organized and better equipped. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of staying in communication and up to date with your clients. This software has taken the guess work out. I know what my clients receive, what they like, how often they are seeing what I’m sending. I feel more confident when calling. #### Cons There isn’t much to criticize on this. A few changes to the way the times to follow up maybe? I’ll put more thought into it but I love the system. #### Reasons for switching to BoomTown I changed brokerages --- ### This is a Scam! They are not trying to help you business grow! - Overall rating: 2/5 - Reviewer: Jermain R. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered Predatory Pricing, Poor follow up with you the user by the company, they promised more than 20 leads per month and charging you for this. They only sending you 3-4 leads per month. (VERY POOR QUALITY LEADS) DO NOT USE THIS SERVICE. ANY OTHER ONE OUT THERE IS BETTER THAN THIS!!!! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros THE Cma IS OK! #### Cons The SOFTWARE IS MEH!! I HAD BETTER. !!!!! ## More reviews [Next reviews](https://www.softwareadvice.com/crm/boomtown-profile/reviews/?page=2) --- BoomTown Reviews, Pros and Cons - 2026 Software Advice