---
title: "icon"
description: "Reviews of ActiveCampaign. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if ActiveCampaign is a good fit for you!"
source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/reviews/"
page_type: "reviews"
language: "en"
---

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ActiveCampaign Reviews

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# ActiveCampaign User Reviews

## Reviews Summary

## Overall Rating

4.6

* * *

## Ratings Breakdown

5

(1,709)

4

(679)

3

(118)

2

(33)

1

(29)

## Secondary Ratings

Ease-of-use

4.2

Customer Support

4.4

Value for money

4.3

Functionality

4.5

* * *

### Pros

"The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles."

"The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results."

"We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns."

### Cons

"My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation..."

"While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget."

"It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense."

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ActiveCampaign Reviews, Pros and Cons - 2026 Software Advice