--- title: "ActiveCampaign Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of ActiveCampaign. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if ActiveCampaign is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) / ActiveCampaign Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/activecampaign-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/activecampaign-profile/alternatives/) # ActiveCampaign User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 2,569 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 1,709 reviews (67%) - 4 stars: 680 reviews (26%) - 3 stars: 118 reviews (5%) - 2 stars: 33 reviews (1%) - 1 star: 29 reviews (1%) ### Most mentioned pros - The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. - The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. - We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. ### Most mentioned cons - My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... - While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. - It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. ## ActiveCampaign customer reviews Showing reviews 1-25 of 2,569 (page 1). ### Best solution for mid-size companies - Overall rating: 5/5 - Reviewer: Riccardo B. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. #### Cons Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. --- ### We are acing our marketing campaigns with ActiveCampaign - Overall rating: 5/5 - Reviewer: Mamute Nicholas D. - Verified reviewer: Yes - Industry: Plastics - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. #### Cons ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. --- ### Email marketing with Ai improvement - Overall rating: 5/5 - Reviewer: Filip S. - Verified reviewer: Yes - Industry: Higher Education - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's #### Cons Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. #### Reasons for switching to ActiveCampaign It was better all in one CRM for our team --- ### When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner - Overall rating: 5/5 - Reviewer: Mark S. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. #### Cons ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. --- ### A dependable e-mail and CRM remedy. - Overall rating: 5/5 - Reviewer: Eric P. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. #### Cons There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. --- ### Easy and Effective Email Marketing - Overall rating: 4/5 - Reviewer: Dan J. - Verified reviewer: Yes - Industry: Mental Health Care - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. #### Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. #### Reasons for choosing ActiveCampaign Better pricing, word of mouth recommendation #### Reasons for switching to ActiveCampaign Better pricing that what was being offered --- ### Automating our distributor pipeline on B2B. - Overall rating: 4/5 - Reviewer: Christopher A. - Verified reviewer: Yes - Industry: Glass, Ceramics & Concrete - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. #### Cons The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. --- ### ActiveCampaign: Powered to Drive Growth in Marketing Campaigns - Overall rating: 5/5 - Reviewer: Graziana C. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients #### Cons AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive --- ### Automating our guest communication experience. - Overall rating: 5/5 - Reviewer: Patricia G. - Verified reviewer: Yes - Industry: Hospitality - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered With thousands of guests every day, our small staff cannot handle all of them manually. The site covers the whole lifecycle of booking to post-stay reviews. It is robust and effective but installation of the logic flows in the beginning consumed a lot of time and patience. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival. #### Cons The learning curve is very steep to my front desk workers who have to periodically update the details of the guests. Our property management system has a slow customer support in solving technical problems with API connections. --- ### Reducing the huge wait of visa applications. - Overall rating: 5/5 - Reviewer: Brian Y. - Verified reviewer: Yes - Industry: Legal Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered It is not possible to manually handle a hundreds of deadlines of clients. This system has me taking care of the timeline. It's safe and secure for sensitive candidate data but the initial setup was a nightmare for my non-tech team. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval. #### Cons The steep learning curve, it took me several weeks of watching tutorial videos to set up a simple client pipeline. It can be slow in the rare case when you are loading single contact records during busy times. --- ### Easy to use for Non-Tech-People like me! - Overall rating: 5/5 - Reviewer: Stephanie R. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I am a very happy user since severeal years. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Very easy to handle for sending campaigns to my community. #### Cons Sometimes it is a little bit difficult to unterstand which plan I need. #### Reasons for switching to ActiveCampaign more possibilities and easier to use than Mailchimp --- ### A comprehensive solution with a high degree of maturity - Overall rating: 4/5 - Reviewer: Martin S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered ActiveCampaign is a comprehensive tool that leaves nothing to be desired, from CRM to marketing automation. It can be easily integrated into other 3rd party tools. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The range of features and the coverage of different areas. #### Cons The user-friendliness could be better for areas of daily use like the CRM feature. #### Reasons for choosing ActiveCampaign Completness of product portfolio in the different areas. --- ### Happy since a couple of years - Overall rating: 4/5 - Reviewer: Lara K. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me. #### Cons It seemed to me that the automation functionalities in my plan were reduced. #### Reasons for switching to ActiveCampaign To me the usage of mailchimp by that time was confusing. --- ### ActiveCampaign Is a Prime Contender in the Email Marketing Space - Overall rating: 4/5 - Reviewer: Laura D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, ActiveCampaign is a prime contender in the email marketing tool space. One of our nonprofit clients uses it and it works for them. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros ActiveCampaign is an email marketing tool that businesses and agencies can use to segment and target specific email communications to customers and supporters. It also has great reporting and analytic features for email engagement. #### Cons The ActiveCampaign dashboard can be a bit difficult to navigate at first with all of its features and functionality. --- ### A happy user - Overall rating: 5/5 - Reviewer: Wilberth H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered I enjoy creating automatizations and very visual email designs. Also, all the information I get about prospects is very useful for strategy. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The automatization tools are very useful and give me flexibility to design any strategy that is best for my business. #### Cons I feel it is slow in general, and it would be very nice to make it faster when navigating the platform. --- ### A versatile email automation and customer engagement tool - Overall rating: 5/5 - Reviewer: Ramos J. - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively. #### Cons The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run. --- ### There's a reason ActiveCampaign is a leader in the industry - Overall rating: 5/5 - Reviewer: Ana G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ActiveCampaign is reliable, stable, and a behemoth in the industry for a reason. I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets when we do have problems. Haven't had the best communications with account managers for clients - long response times, unclear communcations. But overall, once it's setup, ActiveCampaign runs like a charm. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Robust CRM and email marketing - every contact has their own history, complete with ecommerce integrations - making it really easy for customer support and lead nurturing #### Cons It's a bit pricey for small businesses, and there are more affordable solutions that can do similar things - though not as stable as ActiveCampaign #### Reasons for switching to ActiveCampaign Drip was too complicated and expensive... --- ### Advanced automation platform - Overall rating: 5/5 - Reviewer: Andrew W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys #### Cons Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances --- ### Not bad, but price too High - Overall rating: 3/5 - Reviewer: Matteo A. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Friendlyness, easy to use, functionality #### Cons Price! It is really too expensive. --- ### overview of active campaign - Overall rating: 4/5 - Reviewer: Kai Z. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It has powerful Automation Capabilities and advanced Segmentation and Targeting, also it has its Built-In CRM for Sales Automation #### Cons Pricing Increases with Contacts and Feature, it is a limited Free Plan and difficult to icnrease contracts and features --- ### Automation engine that helps our business growth. - Overall rating: 5/5 - Reviewer: Pritam P. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding. #### Cons The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign. --- ### Powerful email marketing and automation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, ActiveCampaign is an effective platform for those looking to automate their email marketing and lead nurturing. Despite the initial learning curve, it’s rewarding once you get the hang of it, providing excellent functionality and flexibility. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor. #### Cons While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses. --- ### Active Campaign outperforms the competition - Overall rating: 5/5 - Reviewer: Christoph H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I have a lot of software functions bundled in one place in ACC. #### Cons Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading... --- ### ActiveCampaign Review - Overall rating: 5/5 - Reviewer: Rachel M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. #### Cons Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. --- ### My Experience Of Active Campaign Goodness - Overall rating: 5/5 - Reviewer: Hilda N M. - Verified reviewer: Yes - Industry: Printing - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs #### Cons In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use ## More reviews [Next reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/?page=2) --- ActiveCampaign Reviews, Pros and Cons - 2026 Software Advice