--- title: "ActiveCampaign Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of ActiveCampaign. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if ActiveCampaign is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/activecampaign-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) / ActiveCampaign Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/activecampaign-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/activecampaign-profile/alternatives/) # ActiveCampaign User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 2,573 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 1,711 reviews (66%) - 4 stars: 682 reviews (27%) - 3 stars: 118 reviews (5%) - 2 stars: 33 reviews (1%) - 1 star: 29 reviews (1%) ### Most mentioned pros - The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. - The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. - We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. ### Most mentioned cons - While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. - It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. - I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent ## ActiveCampaign customer reviews Showing reviews 1-25 of 2,573 (page 1). ### Best solution for mid-size companies - Overall rating: 5/5 - Reviewer: Riccardo B. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. #### Cons Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. --- ### When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner - Overall rating: 5/5 - Reviewer: Mark S. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. #### Cons ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. --- ### Email marketing with Ai improvement - Overall rating: 5/5 - Reviewer: Filip S. - Verified reviewer: Yes - Industry: Higher Education - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's #### Cons Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. #### Reasons for switching to ActiveCampaign It was better all in one CRM for our team --- ### We are acing our marketing campaigns with ActiveCampaign - Overall rating: 5/5 - Reviewer: Mamute Nicholas D. - Verified reviewer: Yes - Industry: Plastics - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. #### Cons ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. --- ### A dependable e-mail and CRM remedy. - Overall rating: 5/5 - Reviewer: Eric P. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. #### Cons There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. --- ### Beware if you use this one feature you may want to reconsider active campaign - Overall rating: 2/5 - Reviewer: Dan T. - Verified reviewer: Yes - Industry: Insurance - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Im actually reconsidering our decision due to the lookup not being able to be done. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 1/5 #### Pros The team, the price is reasonable and the automation builder is advanced when compared to the others. #### Cons It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. #### Reasons for choosing ActiveCampaign The functionality and the service and the fact we didn't need to pay a consultancy or an agency to onboard. The AC team is brillant #### Reasons for switching to ActiveCampaign We made the switch because Active Campaign offered more flexible automation capabilities, an easier user experience, and native email marketing tools. All in one place. We thought it would be a more scalable solution for managing customer journeys without needing external help. --- ### Prices just keep going up. - Overall rating: 1/5 - Reviewer: Duncan E. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. If I could give no stars, I would. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Good ecommerce integration and automations #### Cons Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this. #### Reasons for choosing ActiveCampaign I wish we hadn't - if we had known how much the price would go up and how many technical issues we would have.... #### Reasons for switching to ActiveCampaign lack of ecommerce integration. lack of ecommerce integration --- ### Easy and Effective Email Marketing - Overall rating: 4/5 - Reviewer: Dan J. - Verified reviewer: Yes - Industry: Mental Health Care - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. #### Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. #### Reasons for choosing ActiveCampaign Better pricing, word of mouth recommendation #### Reasons for switching to ActiveCampaign Better pricing that what was being offered --- ### Automating our distributor pipeline on B2B. - Overall rating: 4/5 - Reviewer: Christopher A. - Verified reviewer: Yes - Industry: Glass, Ceramics & Concrete - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. #### Cons The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. --- ### ActiveCampaign: Powered to Drive Growth in Marketing Campaigns - Overall rating: 5/5 - Reviewer: Graziana C. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients #### Cons AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive --- ### Simple, Reliable, Efficient- One of the best CRMs - Overall rating: 5/5 - Reviewer: Niraj S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation & tagging – Helps in targeting right set of customers #### Cons UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times #### Reasons for switching to ActiveCampaign Active Campaign is a better alternative with broader features. --- ### Best for small businesses! - Overall rating: 5/5 - Reviewer: Allison C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. #### Cons Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating! #### Reasons for switching to ActiveCampaign At the time, ConvertKit was too basic for what I needed. --- ### Helped me a lot with my email marketing - Overall rating: 4/5 - Reviewer: Chris K. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is very easy to understand and use; thats great #### Cons The fact that prices have risen so sharply in some cases #### Reasons for choosing ActiveCampaign Because it was a lot cheaper and had all the tools i needed --- ### Powerful Marketing Automation. A bit complex. Great Customer Service. - Overall rating: 5/5 - Reviewer: Michael B. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered Generally very good. I like the product. It is one of the few good marketing automation platforms with a decent CRM. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Great customer service and marketing automation capability. Also, it integrates with almost anything. #### Cons I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex. #### Reasons for choosing ActiveCampaign I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs. #### Reasons for switching to ActiveCampaign I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo. --- ### ActiveCampaign: Find a Different Solution - Overall rating: 1/5 - Reviewer: Dan K. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. I want to downgrade and they won't let me until my next renewal in a year. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros The technical support was typically pretty good. However, the business support was absolutely terrible. #### Cons There are many issues: 1) the system has a steep learning curve. 2) It's overpriced. 3) There is no flexibility on downgrading. 4) The business support team was intentionally misleading (lying to me) and slow to respond. --- ### No More Complicated Email Automation - Overall rating: 5/5 - Reviewer: Rahman A. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered I used ActiveCampaign to create drip campaigns for seasonal promotions. It allowed me to re-engage older leads without blasting the same message to everyonw. The open rates shot up, and we actually received more replies than usual from the segmented list. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What struck me was how easily I could create automated sequences that were genuinely triggered by user activity. I didn’t have to code or work out sophisticated flows, I just selected triggers and actions, and it did the rest. The integrated CRM also helped me maintain clean and responsive customer lists. #### Cons This can get a little messy, especially when you are dealing with multiple campaigns. I often had to search around for specific conversion data on email flows. --- ### The flexible marketing automation that grew with our team. - Overall rating: 5/5 - Reviewer: Ilayda S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered It allowed us to remain constantly in contact with our customers, strengthen our loyalty programs and increase the number of repeat transactions. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros ActiveCampaign allowed us to start simple and then really scale. We’re using this based on a couple of things. I love how user-friendly the automation builder is it was so easy to set up welcome series, abandoned cart reminders, and loyalty emails. #### Cons Some of the reporting dashboards can be a little clearer. The platform is at times a few extra clicks to dig into how a campaign is performing. --- ### Overall great experience, some bugs have creeped up - Overall rating: 4/5 - Reviewer: Inamari N. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The ease of use of setting up an automation, importing contacts etc. #### Cons Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. --- ### Not bad, but price too High - Overall rating: 3/5 - Reviewer: Matteo A. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Friendlyness, easy to use, functionality #### Cons Price! It is really too expensive. --- ### Very fine. - Overall rating: 4/5 - Reviewer: Daniel K. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Does what its supposed to do. Works well with all kinds of systems. #### Cons High Cost but very professional. Could be translated better into german. --- ### AC is a green light - Overall rating: 5/5 - Reviewer: Cris R. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Brilliant and would recommend to anyone who wants to scale their email marketing #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It has everything you need to manage all of your email marketing #### Cons Sometimes it was difficult to load if internet speeds weren’t 100% --- ### Automation engine that helps our business growth. - Overall rating: 5/5 - Reviewer: Pritam P. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding. #### Cons The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign. --- ### Powerful email marketing and automation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, ActiveCampaign is an effective platform for those looking to automate their email marketing and lead nurturing. Despite the initial learning curve, it’s rewarding once you get the hang of it, providing excellent functionality and flexibility. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor. #### Cons While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses. --- ### Active Campaign outperforms the competition - Overall rating: 5/5 - Reviewer: Christoph H. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I have a lot of software functions bundled in one place in ACC. #### Cons Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading... --- ### My Experience Of Active Campaign Goodness - Overall rating: 5/5 - Reviewer: Hilda N M. - Verified reviewer: Yes - Industry: Printing - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs #### Cons In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use ## More reviews [Next reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/?page=2) --- ActiveCampaign Reviews, Pros and Cons - 2026 Software Advice