ActiveCampaign

ActiveCampaign

best for

  • Customer Relationship Management
  • Best For All Business Sizes
  • Supports Multiple Platforms

what reviewers say

  • Great value for money
  • Great ease of use
  • Great functionality
Frontrunners

Frontrunner 2022

Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

What is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. - Automate personalized experiences across all your customer touchpoints - Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effecti... read more
Dashboard
Dashboard
Automation
Automation
Contacts
Contacts
Deals
Deals
Reports
Reports
Integration
Integration
Click to open gallery

User Review Highlights

4.6

1,719 Reviews

5
1,168
4
397
3
68
2
21
1
17
4.5

Ease-of-use

out of 5
4.5

Customer Support

out of 5
4.5

Value for money

out of 5
4.5

Functionality

out of 5
  • icon"After the onboarding process is over with, you still have instant access to their help staff. The best: The help they give you."
  • icon"I just migrated to Active Campaign about a month ago. It came highly recommended to me, and it's clear that A.C. has a lot of amazing features that can grow with me over the years."
  • icon"An affordable and powerful solution ranging from simple email marketing to professional Marketing Solution."
  • icon"It can't stop spam machines created by bad actors. Spam contacts can get in."

Read user reviews

How much does ActiveCampaign cost?

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

Starting price

$9.00 per month

Free trial

Available

Free version

Not Available

Which features does ActiveCampaign offer?

Top ActiveCampaign features and user ratings for each are:

Marketing Automation
4.7 (368)
Email Marketing
4.7 (201)
Email Campaign Management
4.6 (153)
Email Management
4.6 (390)
List Management
4.4 (101)
Contact Management
4.5 (473)
Reporting/Analytics
4.3 (231)
Mobile Optimized Emails
4.4 (82)
Segmentation
4.5 (176)
Customizable Fields
4.4 (93)
Lead Management
4.5 (385)
Interaction Tracking
4.4 (366)
Sales Pipeline Management
4.4 (142)
Customizable Branding
4.4 (82)

This data is sourced from real user reviews, to provide you with unbiased context from people who actually use ActiveCampaign.

How easy is ActiveCampaign to use and deploy?

ActiveCampaign supports multiple deployment options, including: Cloud, SaaS, Web-based, iPhone, iPad, Android, Windows, Mac, Linux.

People who reviewed this software give it a 4.5 star rating for ease-of-use.

What do verified users say about ActiveCampaign

4.6/5 out of 1719 Reviews

Showing 1 - 5 of 1,671 reviews

Rachel

Company size: 1 employee

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

November 2020

The best ESP out there.

User Profile

Vance

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2022

Affordable and powerful email marketing & automation

Overall quite pleasant. If performance and speed of the dashboard improve, ActiveCampaign would have way more raving fans.

Pros

Affordability and range of features are probably ActiveCampaign's biggest strength when compared with other enterprise-level email marketing & automation solutions. Customer service is pretty good as well, usually expecting a response in less than 24 hours.

Cons

Overall performance and speed of the dashboard. Navigating to pages and making changes to data are not snappy enough, which sometimes can result in misconfigurations.

Reasons for choosing ActiveCampaign

Affordability

Reasons for switching to ActiveCampaign

Mostly price and several unused features by Hubspot

User Profile

Susan

Verified reviewer

Company size: 1 employee

Industry: Financial Services

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2021

Finally.

The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly.

Pros

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

Cons

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

Reasons for choosing ActiveCampaign

I did the HighLevel trial but couldn't get things to work properly after 2-weeks.

Reasons for switching to ActiveCampaign

I used Infusionsoft for years and then switched to Keap because of the baked in phone number and appointment scheduler. You can't add an automated 2-way text to a campaign sequence. If someone responds it says the number doesn't accept incoming messages. This creates a super poor customer experience. The appointment scheduler was useless because it won't allow you to redirect the customer to a custom URL after they book so it messed up my funnel tracking.

Alex

Company size: 2-10 employees

Industry: E-Learning

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

June 2022

Our company depend on this software

I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pros

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Cons

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Reasons for choosing ActiveCampaign

It required less training at the beginning

Reasons for switching to ActiveCampaign

The user interface on ActiveCampaign was friendlier and easier to use.

User Profile

Letha

Verified reviewer

Company size: 2-10 employees

Industry: Events Services

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

June 2021

Best Value For Your Email Marketing Channel

In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pros

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Cons

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Reasons for choosing ActiveCampaign

Features and costs.

Reasons for switching to ActiveCampaign

Mailchimp - ease of use, Pardot - ease of use and costs.

Showing 1 - 5 of 1,671 reviews

Popular ActiveCampaign Comparisons