ActiveCampaign

RATING:

4.6

(2412)

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more ...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

ActiveCampaign Pricing

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Not Available

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ActiveCampaign Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for ActiveCampaign

1 - 5 of 2,361 Reviews

Rachel

Online Media, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2020

The best ESP out there.

User Profile

Allen

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Great CRM and Marketing/Sales Software

PROS

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

CONS

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Reason for choosing ActiveCampaign

ActiveCampaign offered alot more value for the money it costs for a small business

Tara

E-Learning, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Best Email Marketing Software

PROS

A lot of features, everything you need to do professional email marketing

CONS

loading times are often very long which affects the workflow negatively

Reason for choosing ActiveCampaign

because my mentor referred it to me... :-)

Reasons for switching to ActiveCampaign

because mailerlite cannot be connected in a simple way via API with Digistore24 and other tools

User Profile

Aimee Rebekah

Verified reviewer

Health, Wellness and Fitness, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed July 2022

Customer Service & User Experience led me to leave after 7 Years

I switched to Convert Kit. 100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of.

PROS

I used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age.

CONS

Recently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered. The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to. I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software. I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing.

Clement

Music, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

The best email marketing service !

PROS

I love it, very good and very easy to use for my business

CONS

Nothing, everything is perfect with ActivCampaign

Reasons for switching to ActiveCampaign

ActiveCampaign is better and I have more Campaign and segmentations options