# ActiveCampaign Software Overview 2026 - Features & Pricing > Review of ActiveCampaign Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/crm/activecampaign-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / ActiveCampaign Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/activecampaign-profile/alternatives/) # ActiveCampaign 2026: Benefits, Features & Pricing Updated May 1, 2026 Written by [Andrew Blair](https://www.softwareadvice.com/resources/author/andrew-blair/) Content Analyst Edited by [Mehar Luthra](https://www.softwareadvice.com/resources/author/mehar-luthra/) Team Lead, Content Wondering if ActiveCampaign is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary ActiveCampaign 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) FrontRunner 2026 Pros: - Automation features - Email marketing capabilities Cons: - Pricing structure - User interface Pricing Starting at $15.00 per month ### What is ActiveCampaign: ActiveCampaign is an AI-powered marketing tool that powers seamless customer journeys across email, text, WhatsApp, and web. It combines tools for omnichannel campaign management to help users deliver targeted, personalized messaging. With ActiveCampaign, businesses can coordinate an entire online presence from one platform. ### Why we like ActiveCampaign: ActiveCampaign makes advanced marketing and automation tools available to small and midsize businesses with affordable tiered plans. Reviewers praise the platform for its integration options and sophisticated lead tracking tools. It receives high ratings for overall functionality. ### Who should use ActiveCampaign: With 79% of reviewers on Software Advice working at organizations with one to 50 employees, ActiveCampaign is a popular choice for small businesses needing customizable CRM tools. It is a good pick for companies interested in managing customer journeys and marketing outreach via one platform. Wondering if ActiveCampaign is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## ActiveCampaign User Interface ## Popular ActiveCampaign Alternatives Main Product ActiveCampaign 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3470)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17624)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2278)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(655)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.78Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2925)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.11Value for money - 4.23Customer support - 4.19Functionality Pricing Starting at $12.00 per month Get Price ## ActiveCampaign Overview ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day. ## ActiveCampaign Pricing and Plans Starting price: $15.00 per month Free Trial Free Version Starter $15.00 flat rate, per month Plan includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer Read More Plus $49.00 flat rate, per month Plan includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals Read More Pro $79.00 flat rate, per month Plan includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content Enterprise $145.00 flat rate, per month Plan includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of ActiveCampaign's Pricing Plans ActiveCampaign offers four main pricing tiers: Starter, Plus, Professional, and Enterprise. Each plan is designed to support different levels of marketing automation needs, from individuals to large organizations. **Starter plan** The Starter plan is ActiveCampaign’s entry-level tier, designed for individuals or small businesses starting with email marketing and basic automation. It starts at $15 per month for up to 1,000 contacts and incl... udes one user seat. It provides core tools like email campaigns, simple automations (up to five actions), segmentation, site tracking, and basic eCommerce integrations. \_\_Pros:\_\_ - \_\_Essential marketing tools:\_\_ Includes automation, segmentation, and campaign performance tracking. - \_\_eCommerce-friendly:\_\_ Supports integrations with Shopify, WooCommerce, and Square. - \_\_Behavioral tracking:\_\_ Allows website visitor tracking to inform campaigns. \_\_Cons:\_\_ - \_\_Limited automation:\_\_ Only five actions per automation may restrict complex workflows. - \_\_No landing pages or multichannel tools:\_\_ Lacks tools for broader campaign strategies. - \_\_Only 1 user seat included:\_\_ May not be sufficient for small teams. \_\_Plus plan\_\_ The Plus plan is built for businesses looking to grow their marketing beyond email. At $70 per month for 1,000 contacts and one user seat, it includes everything in the Starter plan plus access to multichannel marketing tools such as landing pages, SMS, web push notifications, and native ad integrations. It also adds AI-powered content creation, custom user permissions, and deeper segmentation options for more targeted campaigns. \_\_Pros:\_\_ - \_\_Expanded marketing channels:\_\_ Adds SMS, landing pages, and ad platform integrations for multichannel outreach. - \_\_AI content tools:\_\_ Helps speed up content creation using built-in generative AI. - \_\_Custom roles and permissions:\_\_ Manage access by team member and function. - \_\_More segmentation power:\_\_ Target different audience slices with improved analytics. \_\_Cons:\_\_ - \_\_Still limited to one user seat:\_\_ Requires add-ons or upgrades for teams. - \_\_Some premium features remain locked:\_\_ Tools like predictive sending and advanced reporting require a higher plan. \_\_Professional plan\_\_ At $187 per month for 2,500 contacts and three user seats, the Professional plan is ideal for businesses that rely on automation for growth. It includes everything in Plus, while unlocking advanced automation features like connected and branching workflows, predictive sending, conditional content, and custom event tracking. Teams also gain access to more granular behavioral segmentation, priority support, and advanced analytics for campaign performance. \_\_Pros:\_\_ - \_\_Full automation suite:\_\_ Connected workflows and branching logic streamline personalized campaigns. - \_\_Predictive delivery:\_\_ AI suggests optimal send times and customizes content blocks by user behavior. - \_\_Event-based tracking:\_\_ Monitor and act on user-specific activity within your site or product. - \_\_Priority support:\_\_ Faster responses and onboarding assistance included. \_\_Cons:\_\_ - \_\_Steep jump in price:\_\_ May be too expensive for smaller or slower-scaling teams. - \_\_Complexity requires ramp-up:\_\_ Advanced features may need training or dedicated ops staff. \_\_Enterprise plan\_\_ The Enterprise plan is ActiveCampaign’s most advanced option, with pricing available only via sales. It includes everything in Professional, and adds enterprise-level tools such as single sign-on (SSO), custom reporting, unlimited user seats, HIPAA support, and a dedicated account team. Designed for large organizations with complex tech stacks and high-touch security or compliance needs. \_\_Pros:\_\_ - \_\_Scalable user access:\_\_ No seat limits—ideal for cross-functional and global teams. - \_\_Security and compliance:\_\_ Includes SSO, user provisioning, and HIPAA support. - \_\_Tailored reporting and integrations:\_\_ Build detailed custom reports and access advanced data feeds. - \_\_Dedicated account team:\_\_ Personalized implementation and support guidance. \_\_Cons:\_\_ - \_\_No transparent pricing:\_\_ Budgeting requires direct consultation. - \_\_Resource-heavy rollout:\_\_ Complex implementations may take longer and require internal IT resources. \_\_Conclusion\_\_ ActiveCampaign’s pricing structure is built to scale with your business: For individuals and small teams: The Starter Plan offers core tools for getting started with email marketing and automations. - For growing businesses: The Plus Plan builds on that foundation with multichannel marketing, AI tools, and team-level access controls. - For scaling teams with more complex campaigns: The Professional Plan delivers advanced automation, behavioral tracking, and enhanced support. - For large organizations: The Enterprise Plan provides the depth, flexibility, and compliance features needed to manage marketing at scale. Choosing the right plan depends on your current marketing needs, team size, and growth trajectory. ActiveCampaign’s tiered approach ensures that whether you're just starting out or managing a global marketing operation, there’s a plan that aligns with your goals. ### Compare Pricing Compare pricing across our most frequently recommended Email Marketing products. Software options Starting price\* User rating [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) $800.00 4.64[(33 reviews)](https://www.softwareadvice.com/email-marketing/net-results-profile/reviews/) **8** recommendations [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) $25.00 per month 4.20[(530 reviews)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) **4** recommendations [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) $1,000.00 per month 4.69[(51 reviews)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) **4** recommendations [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) $15.00 per month 4.51[(6234 reviews)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) **3** recommendations [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) $0.01 per month No reviews yet **3** recommendations \*Defined as the price above any available free plan ## ActiveCampaign Features Drawn from insights across 2561 verified reviews, we've outlined ActiveCampaign's best and worst rated features and how they stack up against the average rating. ActiveCampaign's score Category average ActiveCampaign's Best Rated Features Customer Database 4.78 4.36 category average Drip Campaigns 4.73 4.02 category average Client Management 4.71 4.12 category average ActiveCampaign's Worst Rated Features Multi-Language 3.43 3.37 category average Product Recommendations 3.50 3.72 category average Lead Generation 3.54 3.98 category average - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of ActiveCampaign Access Controls/Permissions Activity Dashboard Activity/News Feed Activity Tracking Alerts/Notifications API Appointment Scheduling Archiving & Retention Assignment Management Batch Processing Calendar Management Calendar/Reminder System Call Logging Campaign Management Campaign Planning Campaign Segmentation Canned Responses Channel Management Chat/Messaging Click Tracking Client Management Collaboration Tools Commenting/Notes Commission Management Contact Database Content Management Conversion Rate Optimization Conversion Tracking CRM Customer Database Customer Journey Mapping Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Data Import/Export Data Recovery Deal Management Document Management Document Storage Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Sequences Email Templates Engagement Tracking Event Marketing Field Sales Management File Sharing Forecasting For iPad Devices Forms Management For Sales Teams/Organizations For Startups GDPR Compliance Generative AI Goal Setting/Tracking HTML Editor Image Library Inbox Management Interaction Tracking Kanban Board Landing Pages/Web Forms Lead Assignment Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Lead Verification/Validation List Management Live Chat Marketing Automation Marketing Calendar Mobile Access Mobile App Mobile Optimization Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multi-Language Multiple User Accounts Multivariate Testing Newsletter Management Opportunity Management Performance Metrics Personalization Pipeline Management Pipeline Reports Preview Functionality Prioritization Product Recommendations Prospecting Tools Queue Management Quotes/Estimates Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Referral Tracking Reminders Reporting/Analytics Reporting & Statistics Response Management ROI Tracking Role-Based Permissions Sales Activity Management Sales Analytics Sales Forecasting Sales Pipeline Management Sales Reports Sales Trend Analysis Search/Filter Search Marketing Segmentation Shared Contacts Signature Management SMS Marketing Social Marketing Social Media Integration Source Tracking Spam Blocker Tagging Task Management Template Management Territory Management Third-Party Integrations Visual Analytics Web Forms Website Visitor Tracking Whitelisting/Blacklisting Workflow Automation Workflow Management ## ActiveCampaign Integrations Based on 2561 verified reviews, we've identified products most frequently integrated withActiveCampaign. [Zapier](https://www.softwareadvice.com/cloud-management/zapier-profile/) Integration rated 4.6 from 102 reviews Jose CTO Used for more than 2 years Reviewed November 2022 "We use Zapier integration with Active Campaign to pull lists and reports and convert them to Google Sheets or Microsoft Excel." [WordPress](https://www.softwareadvice.com/web-content-management/wordpress-profile/) Integration rated 4.8 from 76 reviews Richard Communication and Media Analyst Used for 1-2 years Reviewed April 2023 "Using a CMS provider's services is usually expensive because every time you add a feature, you will be charged, but with WordPress, you can use many plugins for free." ClickFunnels Integration rated 4.8 from 42 reviews WooCommerce Integration rated 4.8 from 23 reviews Google Analytics 360 Integration rated 4.8 from 20 reviews Typeform Integration rated 4.4 from 18 reviews Shopify Integration rated 4.8 from 17 reviews Salesforce Sales Cloud Integration rated 4.7 from 15 reviews See all 248 integrations ## ActiveCampaign Key Sentiments We analyzed 2561 verified reviews for ActiveCampaign to find out what actual users really think. Most Positive Sentiments Automation 73% Positive 20% Neutral 7% Negative Users appreciate ActiveCampaign's automation management system, which they find to be one of the best on the market. They value the visual automation builder for its simplicity in designing complex workflows without any coding. Additionally, users highlight the platform's robust marketing automation capabilities, which help streamline repetitive tasks and increase productivity. Campaign management 66% Positive 24% Neutral 10% Negative Users benefit from ActiveCampaign's campaign performance insights and reports, which help them take informed actions to improve marketing returns. They appreciate the ability to create personalized campaigns targeting specific audiences, enhancing lead attraction. Furthermore, users find the platform effective for adopting better marketing strategies and managing centralized marketing activities. Support 66% Positive 11% Neutral 22% Negative Users praise ActiveCampaign's support team for being helpful, responsive, and efficient in resolving issues. They appreciate the availability of step-by-step videos and one-on-one calls for advanced questions. However, some users report slow response times and occasional unhelpful support, leading to frustration when issues are not promptly addressed. Least Positive Sentiments Email management 43% Positive 29% Neutral 28% Negative Users find ActiveCampaign effective for managing contact lists and sending marketing emails, appreciating the accurate analytics and customization options. However, some users experience issues with email deliverability, with emails often ending up in spam folders. Additionally, users report glitches with the email editor, making customization and formatting challenging. Learning curve 48% Positive 24% Neutral 27% Negative Users with proficient computer skills find ActiveCampaign user-friendly and easy to learn, appreciating the extensive documentation and training resources provided. However, beginners struggle with its complexity, requiring significant time and effort to understand its features. Some users also find the learning process overwhelming due to the platform's numerous functionalities. Email marketing 66% Positive 23% Neutral 11% Negative Users value ActiveCampaign for its comprehensive email marketing management, which allows them to optimize their strategies and communicate directly with customers. They find the platform's features robust and beneficial for businesses of all sizes. Additionally, users appreciate the ease of creating, personalizing, and sending high-volume outbound marketing emails. ## ActiveCampaign User Reviews Overall Rating 4.6 Ratings Breakdown 5 66% 4 26% 3 5% 2 1% 1 1% Secondary Ratings Ease of Use 4.2 Value for money 4.3 Customer support 4.4 Functionality 4.5 VR Verified Reviewer Marketing and Advertising Self-Employed Used weekly for less than 6 months Review source Reviewed May 2026 Best but Expensive Marketing Tool 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: ActiveCampaign is really such a good email & now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things. Cons: It's too expensive for newbies and newcomers. Both Email & WhatsApp marketing cost differently and more. Read More AC Allison C. Verified reviewer Marketing and Advertising Self-Employed Used daily for less than 2 years Review source Reviewed February 2025 Best for small businesses! 5 Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 5 Functionality Pros: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. Cons: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating! Reasons for switching to ActiveCampaign At the time, ConvertKit was too basic for what I needed. Read More JK Joel K. Verified reviewer Apparel & Fashion 2-10 employees Used monthly for more than 2 years Review source Reviewed April 2026 My activeCampaign review 2 4 Overall good experience the software is good andneasy to use it gets the job done and makes my life much easier Ratings Breakdown 5 Ease of use Previously 4 5 Value for money 4 Customer support Previously 3 4 Functionality Pros: Its has much more features now and its still very easy too use i enjoy the new layout and everything Cons: That some features were removed and so there some things i cant do anymore that i could do in the pat Read More CA Christopher A. Verified reviewer Glass, Ceramics & Concrete 11-50 employees Used daily for more than 2 years Review source Reviewed March 2026 Automating our distributor pipeline on B2B. 4 As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. Ratings Breakdown 5 Ease of use 4 Functionality Pros: Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. Cons: The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. Read More NS Niraj S. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 6 months Review source Reviewed February 2025 Simple, Reliable, Efficient- One of the best CRMs 5 ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation & tagging – Helps in targeting right set of customers Cons: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times Reasons for switching to ActiveCampaign Active Campaign is a better alternative with broader features. Read More DE Duncan E. Verified reviewer E-Learning 2-10 employees Used weekly for more than 2 years Review source Reviewed February 2025 Prices just keep going up. 1 ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. If I could give no stars, I would. Ratings Breakdown 3 Ease of use 1 Value for money 1 Customer support 4 Functionality Pros: Good ecommerce integration and automations Cons: Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this. Reasons for choosing ActiveCampaign I wish we hadn't - if we had known how much the price would go up and how many technical issues we would have.... Reasons for switching to ActiveCampaign lack of ecommerce integration. lack of ecommerce integration Read More CO Chris O. Verified reviewer Information Technology and Services 2-10 employees Used daily for more than 2 years Review source Reviewed November 2024 Incredible Marketing Automation and Competitive Pricing 5 ActiveCampaign is an excellent platform. I've implemented it for several of my agency's clients and find it very customizable and powerful. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality. Cons: The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot. Reasons for choosing ActiveCampaign Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget. Read More MW Mona W. Verified reviewer Health, Wellness and Fitness 2-10 employees Used monthly for less than 2 years Review source Reviewed July 2025 Solid Tool 4 Ratings Breakdown 4 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: It has the most important features and is quite simple to use. Furthermore, it has automations/flow, which makes a lot easier. Cons: a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row) Reasons for switching to ActiveCampaign horrible user interface, missing some feature or are complicated Read More AC Alejandra C. Verified reviewer Education Management 2-10 employees Used weekly for less than 12 months Review source Reviewed March 2025 Good Tool to Communicate 4 It has worked well for collecting my clients' data and keeping communication active via email. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Is easy to use. I find it really secure. Cons: Good features, but pricing is a bit high Reasons for choosing ActiveCampaign Yes I did, but I would change to Kajabi in the future if I would need to. I would like to have a training to know Active Camping better before I change my business tool. Read More SR Stephanie R. Verified reviewer Online Media Self-Employed Used weekly for more than 2 years Review source Reviewed December 2024 Easy to use for Non-Tech-People like me! 5 I am a very happy user since severeal years. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Very easy to handle for sending campaigns to my community. Cons: Sometimes it is a little bit difficult to unterstand which plan I need. Reasons for switching to ActiveCampaign more possibilities and easier to use than Mailchimp Read More Showing 1 - 10 of 2561 Reviews [See All Reviews](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) ## ActiveCampaign FAQs - What are the benefits of ActiveCampaign? ActiveCampaign’s main benefits include advanced marketing automation, a unified CRM, and powerful omnichannel campaign management tools. The platform allows users to segment audiences, automate workflows, customize branding, and integrate with third-party apps. It is particularly beneficial for small businesses that want access to advanced marketing options. - How much does ActiveCampaign cost? ActiveCampaign offers tiered pricing based on the features included and the number of contacts being managed. Plans start at $15 per month for the Starter plan. More advanced features are included in higher-tiered plans, such as Plus, Pro, and Enterprise. Plus starts at $49 per month, Pro begins at $79 per month, and Enterprise plans start at $145 per month. - How many emails can I send with ActiveCampaign? ActiveCampaign doesn’t impose a hard limit on the number of emails you can send through the platform each month. Instead, email volume is tied to the type of plan you are paying for and the number of contacts you are managing. For example, with the Starter plan, you can send 10 times your plan’s contact limit. Emails sent beyond this result in an overage fee. - Is ActiveCampaign HIPAA compliant? According to ActiveCampaign, the company is focused on HIPAA compliance, as well as GDPR and SOC 2 compliance. They constantly improve security measures to exceed compliance standards. These measures include daily security scans, penetration testing, single sign-on, multi-factor authentication, and session management. Users should ask a sales representative if the plan they are on meets HIPAA compliance standards. - What is ActiveCampaign used for? ActiveCampaign is used to automate and personalize customer communication throughout the sales and marketing journey. The platform can send targeted emails to leads, manage contacts, create drip campaigns, and track engagement with outreach efforts. It can create personalized content and connect with existing communication channels, such as social media and text. ## ActiveCampaign Popular Comparisons [Brevo vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Mailchimp vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[MailerLite vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailerlite/)[EmailOctopus vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/emailoctopus/)[Constant Contact vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/constant-contact/)[Systeme.io vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/systeme-io/)[HubSpot Marketing Hub vs ActiveCampaign](https://www.softwareadvice.com/compare/5398-activecampaign/vs/119437-HubSpot-Marketing/)[EngageBay CRM vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/engagebay/)[Omnisend vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/omnisend/)[Pipedrive vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/pipedrive/)[SendPulse vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/sendpulse/)[Keap vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/infusionsoft-crm/)[Marketo Engage vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/marketo/)[Nimble vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/nimble/)[GetResponse vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/getresponse/)[Nutshell vs ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/vs/nutshell/) [Compare All Alternatives](https://www.softwareadvice.com/crm/activecampaign-profile/alternatives/) Stuck Between Options? 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