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Frontrunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.
What is ActiveCampaign?
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effecti... read more
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User Review Highlights
4.6
1,719 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"After the onboarding process is over with, you still have instant access to their help staff. The best: The help they give you."
"I just migrated to Active Campaign about a month ago. It came highly recommended to me, and it's clear that A.C. has a lot of amazing features that can grow with me over the years."
"An affordable and powerful solution ranging from simple email marketing to professional Marketing Solution."
"It can't stop spam machines created by bad actors. Spam contacts can get in."
Read user reviews
How much does ActiveCampaign cost?
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Starting price
$9.00 per month
Free trial
Available
Free version
Not Available
Which features does ActiveCampaign offer?
Top ActiveCampaign features and user ratings for each are:
Marketing Automation
Email Marketing
Email Campaign Management
Email Management
List Management
Contact Management
Reporting/Analytics
Mobile Optimized Emails
Segmentation
Customizable Fields
Lead Management
Interaction Tracking
Sales Pipeline Management
Customizable Branding
This data is sourced from real user reviews, to provide you with unbiased context from people who actually use ActiveCampaign.
Other Top Recommended CRM Software
How easy is ActiveCampaign to use and deploy?
ActiveCampaign supports multiple deployment options, including: Cloud, SaaS, Web-based, iPhone, iPad, Android, Windows, Mac, Linux.
4.6/5 out of 1719 Reviews
Showing 1 - 5 of 1,671 reviews
Rachel
Company size: 1 employee
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
November 2020
The best ESP out there.
Vance
Verified reviewer
Company size: 11-50 employees
Industry: Marketing and Advertising
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2022
Affordable and powerful email marketing & automation
Overall quite pleasant. If performance and speed of the dashboard improve, ActiveCampaign would have way more raving fans.
Pros
Affordability and range of features are probably ActiveCampaign's biggest strength when compared with other enterprise-level email marketing & automation solutions. Customer service is pretty good as well, usually expecting a response in less than 24 hours.
Cons
Overall performance and speed of the dashboard. Navigating to pages and making changes to data are not snappy enough, which sometimes can result in misconfigurations.
Reasons for choosing ActiveCampaign
Affordability
Reasons for switching to ActiveCampaign
Mostly price and several unused features by Hubspot
Susan
Verified reviewer
Company size: 1 employee
Industry: Financial Services
Time used: Less than 6 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2021
Finally.
The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly.
Pros
ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.
Cons
One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.
Reasons for choosing ActiveCampaign
I did the HighLevel trial but couldn't get things to work properly after 2-weeks.
Reasons for switching to ActiveCampaign
I used Infusionsoft for years and then switched to Keap because of the baked in phone number and appointment scheduler. You can't add an automated 2-way text to a campaign sequence. If someone responds it says the number doesn't accept incoming messages. This creates a super poor customer experience. The appointment scheduler was useless because it won't allow you to redirect the customer to a custom URL after they book so it messed up my funnel tracking.
Alex
Company size: 2-10 employees
Industry: E-Learning
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
June 2022
Our company depend on this software
I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.
Pros
Very easy and user-friendly. It doesn't require a huge and steep learning curve
Cons
Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.
Reasons for choosing ActiveCampaign
It required less training at the beginning
Reasons for switching to ActiveCampaign
The user interface on ActiveCampaign was friendlier and easier to use.
Letha
Verified reviewer
Company size: 2-10 employees
Industry: Events Services
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
June 2021
Best Value For Your Email Marketing Channel
In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.
Pros
The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.
Cons
I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.
Reasons for choosing ActiveCampaign
Features and costs.
Reasons for switching to ActiveCampaign
Mailchimp - ease of use, Pardot - ease of use and costs.
