# Lofty Software Reviews, Demo & Pricing - 2026 > Review of Lofty Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/crm/chime-profile --- [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / Lofty Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/crm/chime-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/chime-profile/alternatives/) # Lofty 2026: Benefits, Features & Pricing Wondering if Lofty is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Lofty 3.9 [(127)](https://www.softwareadvice.com/crm/chime-profile/reviews/) Pricing Pricing available upon request ### About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automatio... n, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. Wondering if Lofty is right for your organization? Our CRM Software selection experts can help you in 15 minutes or less. ## Lofty User Interface ## Popular Lofty Alternatives Main Product Lofty 3.9 [(127)](https://www.softwareadvice.com/crm/chime-profile/reviews/) Ratings Breakdown - 3.89Ease of use - 3.93Value for money - 3.46Customer support - 3.90Functionality Pricing Available upon request Get Price Alternative Product [CINC](https://www.softwareadvice.com/product/71237-cinc/) 4.1 [(249)](https://www.softwareadvice.com/product/71237-cinc/reviews/) Ratings Breakdown - 4.16Ease of use - 3.70Value for money - 4.23Customer support - 4.16Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [BoldTrail](https://www.softwareadvice.com/product/435596-BoldTrail/) 4.4 [(564)](https://www.softwareadvice.com/product/435596-BoldTrail/reviews/) Ratings Breakdown - 4.10Ease of use - 4.27Value for money - 4.22Customer support - 4.32Functionality Pricing Available upon request Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18786)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [TOP PRODUCER](https://www.softwareadvice.com/crm/top-producer-profile/) 4.0 [(323)](https://www.softwareadvice.com/crm/top-producer-profile/reviews/) Ratings Breakdown - 3.77Ease of use - 3.84Value for money - 4.08Customer support - 3.87Functionality Pricing Starting at $129.00 per month Get Price Alternative Product [Sell.Do](https://www.softwareadvice.com/crm/selldo-profile/) 4.7 [(134)](https://www.softwareadvice.com/crm/selldo-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.62Value for money - 4.65Customer support - 4.63Functionality Pricing Starting at $34.99 per month Get Price ## Lofty Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Lofty Agent Pricing available upon request Plan includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget Read More Lofty Team Pricing available upon request Plan includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget Read More Lofty Broker Pricing available upon request Plan includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget Read More Lofty ENT Pricing available upon request Plan includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Lofty Features - Popular features found in CRM Calendar Management Customer Journey Mapping Email Management Quotes/Estimates Reporting/Analytics Sales Pipeline Management Segmentation Task Management Territory Management Workflow Management - More features of Lofty Access Controls/Permissions Activity Dashboard Activity/News Feed Activity Tracking Agent Management AI Copilot Alerts/Notifications API Appointment Management Appointment Scheduling Call Logging Campaign Management Client Management Client/Property Matching Commenting/Notes Communication Management Contact Database Contact Management CRM Customer Database Customizable Branding Customizable Fields Dashboard Data Import/Export Data Visualization Document Management Electronic Signature Email Marketing Email Templates Email Tracking Event Triggered Actions For Real Estate For Real Estate Agencies Goal Setting/Tracking Interaction Tracking Lead Capture Lead Distribution Leaderboards Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Listing Management Live Chat Marketing Automation Mobile App Performance Metrics Pipeline Management Property Database Property Management Prospecting Tools Real-Time Data Real-Time Notifications Reminders Reporting & Statistics Sales Reports Search/Filter Social Media Integration Template Management Third-Party Integrations Transaction Management Website Management Workflow Automation ## Lofty Integrations Gmail Integration rated 4.6 from 18 reviews Google Calendar Integration rated 4.3 from 11 reviews dotloop Integration rated undefined from -1 review BoldTrail Back Office Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review See all 14 integrations ## Lofty User Reviews Overall Rating 3.9 Ratings Breakdown 5 51% 4 19% 3 9% 2 6% 1 15% Secondary Ratings Ease of Use 3.9 Value for money 3.9 Customer support 3.5 Functionality 3.9 Robert C. Verified reviewer Real Estate 2-10 employees Used daily for less than 2 years Review source Reviewed January 2026 Powerful Real Estate CRM 5 Overall, Lofty has been a solid, feature-rich CRM that does a lot for my business in one place. It took a long time to set up the way I wanted, and there are still quirks, but I feel it’s been getting better over the years. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient. I like the automation and smart plans for keeping follow-up consistent. Cons: It’s pricey, especially for a solo agent, and the lack of transparent pricing on their website is frustrating. I also run into bugs from time to time, and support, while helpful, can be slow to respond. Reasons for choosing Lofty Lofty offered a strong mix of website, CRM, and automation features that fit my needs, and the brokerage discount made it more affordable than the others. Reasons for switching to Lofty The discount from my brokerage made it easier to justify trying a more robust system. Vendor Response Hello Robert, Thank you for taking the time to share your feedback! We’re glad to hear Lofty is supporting your business in a meaningful way. We’re always looking for ways to improve, and input like this really helps. If there’s ever anything we can do to make your experience even better, don’t hesitate to let us know. Replied January 2026 Read More AW Allie W. Verified reviewer Real Estate 51-200 employees Used daily for less than 2 years Reviewed January 2026 A Platform That Truly Supports Growth 5 My experience with Lofty has been extremely positive. It’s intuitive, well-organized, and brings everything I need into one place, which makes staying consistent and responsive much easier. What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming. It’s a platform that actually works with you, not against you. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos. Lead follow-up that actually works: Smart plans + texting/email that keep agents from dropping the ball. Cons: So many features can make it overwhelming at times, but breaking it down to smaller pieces makes it more manageable. Reasons for choosing Lofty I chose Lofty because it offers a more streamlined, all-in-one experience that’s intuitive and easy to manage day to day. The platform makes lead follow-up, automation, and organization feel simple rather than overwhelming, while still offering the flexibility to scale. Overall, it felt more agent-friendly and aligned with how I actually work. Reasons for switching to Lofty We wanted more functionality within our CRM database. Vendor Response Hello Allie, thank you for your review. We appreciate your time & business. We are very happy to hear that you're enjoying Lofty. If you would be interested in participating in a Customer Success Story interview, please let us know. Replied February 2026 Read More Joseph B. Verified reviewer Real Estate 11-50 employees Used daily for less than 12 months Review source Reviewed May 2026 Could be better - could be worse 3 I have worked with other CRMs such as Hubspot and GHL and found that they were more efficient when it came to the actual management of leads. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: I like the interface for listings. The ability to customize certain aspects of the lead follow up as well. Cons: What I liked the least in Lofty is how buggy the dialer can be. The mobile app is also not optimized for use with an ipad which for the most part serves as a substitute for my laptop on the go. Vendor Response Hello Joseph, thank you for taking the time to leave a review. I am happy to pass this feedback along to our product team, as we take customer feedback highly into consideration. Please let us know if there's anything else we can help with. Replied May 2026 Read More BJ Bob J. Verified reviewer Real Estate 2-10 employees Used daily for less than 6 months Review source Reviewed April 2026 Bad Experience with Lofty 1 I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational. I am open to resolving this directly and would welcome contact from your team. Ratings Breakdown 3 Ease of use 5 Value for money 1 Customer support 3 Functionality Pros: Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently. Cons: Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional, which was very frustrating. Vendor Response Hello Bob, thank you for taking the time to leave a review. When you first joined Lofty, were you working with an Onboarding Specialist or CSM? If so, can you send me their name along with your email address so we can look into this a bit more. Replied April 2026 Read More TM Tavarus M. Verified reviewer Real Estate Self-Employed Used daily for less than 2 years Reviewed January 2026 Strong Platform, but Support and Advertising Need Improvement 4 I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed. If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of. Ratings Breakdown 3 Ease of use 3 Value for money 1 Customer support 4 Functionality Pros: Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns. The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth. Cons: There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust. Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results. Reasons for switching to Lofty eXp Realty started offering Lofty and it seemed to align with my business needs at the time. Vendor Response Hello Tavarus, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and we have made sure to pass your feedback along to Leadership for review. Replied February 2026 Read More RF Rachel F. Verified reviewer Real Estate 2-10 employees Used weekly for more than 2 years Reviewed January 2026 Great for agents, difficult for lenders 3 While I like that my agent partners like it, the features as the lender are not helpful. With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet). I need their logins to be able to fully help them with leads since that's the only way to see the notes and lead activity. Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads. Cons: As a lender, I cannot see the majority of the notes that my agent partners add. I am unable to see if they've talked, where the lead came from if they added it within their notes, or any other important info to help them with their leads. I also dislike the billing. As the agents add or remove team members, we should be able to see the count since we are splitting that cost with them. I shouldn't have to reach out to support to get updates on something that should be available to view in the billing screen. Reasons for switching to Lofty Lofty came with the brokerage that my agent partners moved to. Vendor Response Hello Rachel, thank you for your review. We appreciate your time. I reached out to our Product Specialists and they confirmed that lender partners should be able to see all notes. So the reason you are not seeing them could be due to a couple different reasons: --the admin of the account adjusted your permissions, somehow preventing you from seeing notes. --there are no notes being left --there is a filter applied, which would cause the notes not to populate (for example, if the filter is set to only show "auto emails", then notes may not show. I'd recommend checking the activity filter to see if that's the case. https://help.lofty.com/hc/en-us/articles/360055290491-Lender-and-Agent-Lead-Collaboration Replied February 2026 Read More JC Jim C. Verified reviewer Real Estate 11-50 employees Used daily for less than 2 years Reviewed January 2026 Frustrated New Lofty User 3 It has been the worst part of my experience with Engel & Völkers and I'm not sure why they require that we use Lofty. We wish there was a good CRM system. Ratings Breakdown 1 Ease of use 3 Value for money 1 Customer support 5 Functionality Pros: I like that Lofty is linked with Engle & Völkers. I am disappointed that a luxury brand with great customer service has not chosen a CRM with similar qualities Cons: I am the owner of an Engle & Völkers franchise. I have been trying to learn how to use Lofty for a year and a half. Customer support is slow and they rarely answer the question asked. It is mind boggling. I have asked numerous times to be in touch with someone who can share a simple overview and I'm told that does not exist. I am show the various online classes I can take. I have tried those... I need an hour with someone to show me how to use this as an owner. Our leads do not always come through clearly. It takes weeks to find a solution and then another problem occurs. I am exhausted trying to learn the system. Our sales advisors ignore it as it doesn't help them. I cannot advocate a tool to them that I don't understand. I am not a fan. Reasons for switching to Lofty E&V does not work with Hubspot Hubspot Hubspot Hubspot Hubspot Vendor Response Hello Jim, thank you for your review. We appreciate you taking the time to provide your feedback and thoughts on your experience. I have forwarded this information to Leadership for review. Replied February 2026 Read More JE Jenn E. Verified reviewer Real Estate 2-10 employees Used daily for less than 12 months Reviewed February 2026 Not super excited about services 2 Not good. Most of the time customer service, help desk, doesn't have the info and gives wrong info. Ratings Breakdown 2 Ease of use 3 Value for money 2 Customer support 1 Functionality Pros: What I like is that my broker recommended this at a lower rate. There isn't anything else I can think of. Cons: Limitations. So many limitations with features. Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not being able to block spam and so on and so on. Reasons for choosing Lofty Because our broker recommended it and was offering a promotion. Which doesn't help bc I don't get everything I need. Reasons for switching to Lofty Changes teams and needed my own independent. Vendor Response Hello Jenn, thank you for your review. We are sorry to hear that your experience has not been ideal. Please let me know if there is a specific issue that we can help bring to the attention of Support Leadership. Replied February 2026 Read More JS Joshua S. Verified reviewer Real Estate 2-10 employees Used daily for more than 2 years Review source Reviewed October 2025 Been using since it was call Chime 4 Overall it has been pretty good. Like I said their pricing is high for any of their add ons. I wasn’t a fan of their social media ads they claim to create for you Ratings Breakdown 4 Ease of use 2 Value for money 3 Customer support 4 Functionality Pros: How easy it is to customize the system to all of your needs and likes. I do like the fact it comes with website customizations. Cons: The pricing is very high for the level of customer service I get. It usually takes a long time to solve issues Reasons for switching to Lofty I wanted something more customizable and fub didn’t give me that option. Especially for the website functions Vendor Response Hello Joshua, thank you for taking the time to leave a review. I am very sorry to hear that your experience has been less than ideal. Please feel free to reach out to us directly, so we can put you in touch with our Customer Success team. Our e-mail address is marketing@lofty.com. Replied November 2025 Read More SF Suzanne F. Verified reviewer Real Estate 2-10 employees Used weekly for less than 2 years Reviewed January 2026 Lofty is solid (this coming from a Real Estate Admin) 5 I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high producing agents. It was fairly easy to transition to from BoomTown, and I would recommend it to others. It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: I like how easy it is to build your website through Lofty (as a real estate admin); the templates are great and easy to customize. The agents like the lead management as well. Support has been helpful. Cons: I do wish there were some more freestyle blocks/site elements in the website design portion, but it is still very workable. Reasons for switching to Lofty We wanted something more state of the art, and more affordable. Lofty brought those features to us! Vendor Response Hello Suzanne, thank you so much for your review! We greatly appreciate your time and business. Please let us know if there's anything we can assist with. Replied February 2026 Read More Showing 1 - 10 of 127 Reviews [See All Reviews](https://www.softwareadvice.com/crm/chime-profile/reviews/) ## Lofty Popular Comparisons [CINC vs Lofty](https://www.softwareadvice.com/compare/60278-chime/vs/71237-cinc/)[BoldTrail vs Lofty](https://www.softwareadvice.com/compare/60278-chime/vs/435596-BoldTrail/)[Salesforce Sales Cloud vs Lofty](https://www.softwareadvice.com/compare/2764-Salesforce/vs/60278-chime/)[TOP PRODUCER vs Lofty](https://www.softwareadvice.com/crm/chime-profile/vs/top-producer/)[Sell.Do vs Lofty](https://www.softwareadvice.com/crm/chime-profile/vs/selldo/)[HubSpot Sales Hub vs Lofty](https://www.softwareadvice.com/crm/chime-profile/vs/hubspot-sales/)[BoomTown vs Lofty](https://www.softwareadvice.com/crm/boomtown-profile/vs/chime/)[Follow Up Boss vs Lofty](https://www.softwareadvice.com/crm/chime-profile/vs/follow-up-boss/)[Zoho CRM vs Lofty](https://www.softwareadvice.com/crm/chime-profile/vs/zoho-crm/)[Brivity Platform vs Lofty](https://www.softwareadvice.com/crm/brivity-crm-profile/vs/chime/) [Compare All Alternatives](https://www.softwareadvice.com/crm/chime-profile/alternatives/) ## Other Top Recommended CRM Software [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** (18786) Recently recommended **107** times [Claritysoft CRM](https://www.softwareadvice.com/crm/claritysoft-profile/) **4.5** (252) Recently recommended **93** times [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) **4.5** (501) Recently recommended **60** times [LeadMaster](https://www.softwareadvice.com/landing-page/leadmaster-crm-profile/) **4.1** (36) Recently recommended **55** times Stuck Between Options? 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