---
title: "Sprout Social Software Reviews, Demo & Pricing - 2026"
description: "Review of Sprout Social Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/crm/sprout-social-profile/"
page_type: "product"
language: "en"
---

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Sprout Social

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Overview

[Reviews](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/sprout-social-profile/alternatives/)

# Sprout Social Review

From $79-$399/month Free trial 4 plans

Wondering if Sprout Social is right for your organization?

Our Social Media Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Sprout Social

4.4

[(606)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

Pricing

Starting at $79.00 per user per month

### About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.

Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.

Do you work for Sprout Social? [Manage this product listing](https://www.g2.com/products/sprout-social/claim_requests/new?auto=true)

Wondering if Sprout Social is right for your organization?

Our Social Media Marketing Software selection experts can help you in 15 minutes or less.

## Sprout Social User Interface

## Popular Sprout Social Alternatives

Main Product

Sprout Social

4.4

[(610)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

Ratings Breakdown

-   4.39Ease of use
-   3.94Value for money
-   4.25Customer support
-   4.19Functionality

Pricing

Starting at $79.00 per month

Get Price

Alternative Product

[Instagram](https://www.softwareadvice.com/marketing/instagram-profile/)

4.7

[(5226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/)

Ratings Breakdown

-   4.69Ease of use
-   4.60Value for money
-   4.07Customer support
-   4.57Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Snapchat for Business](https://www.softwareadvice.com/marketing/snapchat-profile/)

4.6

[(1141)](https://www.softwareadvice.com/marketing/snapchat-profile/reviews/)

Ratings Breakdown

-   4.58Ease of use
-   4.54Value for money
-   4.30Customer support
-   4.49Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

4.7

[(3491)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)

Ratings Breakdown

-   4.69Ease of use
-   4.54Value for money
-   4.52Customer support
-   4.53Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

[Meta for Business](https://www.softwareadvice.com/social-networking/facebook-profile/)

4.4

[(2374)](https://www.softwareadvice.com/social-networking/facebook-profile/reviews/)

Ratings Breakdown

-   4.40Ease of use
-   4.42Value for money
-   3.69Customer support
-   4.41Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)

4.4

[(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/)

Ratings Breakdown

-   4.31Ease of use
-   4.14Value for money
-   4.18Customer support
-   4.27Functionality

Pricing

Starting at $99.00 per month

Get Price

## Sprout Social Pros and Cons

We analyzed 606 verified reviews for Sprout Social to find out what actual users really think.

Select to learn more

Centralized Multi-Channel Management

Sprout Social brings all your social media accounts into one platform, making it easier to schedule posts, monitor engagement, and analyze performance. Its integration with major networks and automation tools streamlines workflows, helping teams manage content, track conversations, and collaborate efficiently.

Intuitive Interface And Workflow

Navigating Sprout Social is straightforward, with a clean dashboard and user-friendly design. Key features are easy to access, making setup and daily tasks simple for beginners and experienced users alike. The platform supports quick learning and efficient management across multiple profiles.

Customizable And Visual Analytics

Sprout Social offers detailed, visually appealing reports that can be tailored for different clients and networks. Users can easily export, share, and brand reports, gaining insights into content performance and engagement. The reporting tools help teams track progress and inform strategy.

High Cost For Small Teams

Sprout Social's pricing is a major concern for smaller businesses and individuals. Many features are locked behind expensive plans, and costs rise quickly with more users or accounts. The lack of a free plan and rigid contracts make it hard to justify for those with limited budgets.

Frequent Account Disconnections

Managing multiple accounts in Sprout Social can be frustrating due to frequent disconnects and random logouts. Users experience difficulties with platform support, limited account numbers, and confusion when switching between profiles. These issues disrupt workflow and require regular manual intervention.

Limitations In Scheduling Automation

Scheduling posts across platforms can be cumbersome in Sprout Social. Users report issues with failed posts, limited automation for Instagram, and inflexible scheduling options. Editing or rescheduling content often requires extra steps, leading to double handling and increased workload.

## Sprout Social Pricing and Plans

Sprout Social has four plans. Standard is $79.00/user/mo billed monthly. Professional is $299.00/user/mo billed monthly. Advanced is $399.00/user/mo billed monthly. Enterprise is custom-priced.

Free trial

Standard

$79.00

per user, per month

Billed annually

Standard plan includes:

-   All-in-one social inbox
-   Publish, schedule, draft and queue posts
-   Social content calendar
-   Review management
-   Profiles, keywords and locations monitoring
-   Group, profile and post-level reporting
-   Paid promotion tools to boost Facebook posts
-   iOS and Android mobile apps

Professional

$299.00

per user, per month

Billed annually

Professional plan includes:

-   Suggestions by AI assist
-   Message tagging
-   Custom workflows for multiple approvers and steps
-   Scheduling for optimal send times
-   Digital asset and content library
-   Brand-level engagement reporting
-   Trend analysis for X keywords and hashtags
-   Paid social reporting for Facebook, Instagram, X and LinkedIn

Advanced

$399.00

per user, per month

Billed annually

Advanced plan includes:

-   Scheduled report delivery
-   Organize tags
-   Message Spike Alerts for increased message activity
-   Chatbots with automation tools
-   Sentiment in the Smart Inbox and Reviews
-   Rule builder for automated actions
-   Automated link tracking
-   CSAT and NPS surveys

Enterprise

Custom Quote Available

Custom-built plan for large scale social media operations.

Enterprise plan includes:

-   Professional consulting services
-   White glove onboarding
-   Priority Customer Support
-   SSO Security
-   Tailored implementation and onboarding to get teams up and running quickly

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### How does Sprout Social pricing compare to alternatives?

Sprout Social's starting price is $79.00/user/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Sprout Social4.4[(606)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) | $79.00 /user/mo | Available | Not available | 3.9 |
| [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/)4.7[(5,226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/) | Free | Not available | Available | 4.6 |
| [Snapchat for Business](https://www.softwareadvice.com/marketing/snapchat-profile/)4.6[(1,141)](https://www.softwareadvice.com/marketing/snapchat-profile/reviews/) | $5.00 /feature | Not available | Available | 4.5 |
| [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)4.7[(3,491)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) | $15.00 /mo | Available | Available | 4.5 |
| [Meta for Business](https://www.softwareadvice.com/social-networking/facebook-profile/)4.4[(2,374)](https://www.softwareadvice.com/social-networking/facebook-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.4 |

Sprout Social4.4[(606)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

* * *

Starting price

$79.00 /user/mo

Free trial

Available

Free version

Not available

Value For Money

3.9

-   [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/)4.7[(5,226)](https://www.softwareadvice.com/marketing/instagram-profile/reviews/)
    
    * * *
    
    Starting price
    
    Free
    
    Free trial
    
    Not available
    
    Free version
    
    Available
    
    Value For Money
    
    4.6
    
-   [Snapchat for Business](https://www.softwareadvice.com/marketing/snapchat-profile/)4.6[(1,141)](https://www.softwareadvice.com/marketing/snapchat-profile/reviews/)
    
    * * *
    
    Starting price
    
    $5.00 /feature
    
    Free trial
    
    Not available
    
    Free version
    
    Available
    
    Value For Money
    
    4.5
    
-   [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)4.7[(3,491)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/)
    
    * * *
    
    Starting price
    
    $15.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.5
    
-   [Meta for Business](https://www.softwareadvice.com/social-networking/facebook-profile/)4.4[(2,374)](https://www.softwareadvice.com/social-networking/facebook-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.4
    

## Sprout Social Features

-   Popular features found in Social Media Marketing
    
    Activity Dashboard
    
    Automated Publishing
    
    Campaign Management
    
    Customer Segmentation
    
    Customizable Templates
    
    Engagement Tracking
    
    Keyword Filtering
    
    Multi-Account Management
    
    Social Media Integration
    
    Social Media Monitoring
    
    Social Promotion
    
-   More features of Sprout Social
    
    Activity Tracking
    
    Ad hoc Reporting
    
    Alerts/Notifications
    
    API
    
    Assignment Management
    
    Audience Targeting
    
    Automated Scheduling
    
    Benchmarking
    
    Brand Tracking
    
    Calendar Management
    
    Campaign Analytics
    
    Campaign Tracking
    
    Categorization/Grouping
    
    Charting
    
    Collaboration Tools
    
    Communication Management
    
    Competitive Analysis
    
    Competitor Monitoring
    
    Contact Management
    
    Content Library
    
    Content Management
    
    Conversion Tracking
    
    CRM
    
    Customer Engagement
    
    Customer Experience Management
    
    Customer History
    
    Customer Social Profiles
    
    Customer Support
    
    Customizable Branding
    
    Customizable Reports
    
    Dashboard
    
    Data Visualization
    
    Editorial Calendar
    
    Employee Advocacy
    
    Feedback Management
    
    File Sharing
    
    Image Editing
    
    Image Library
    
    Influencer Tracking
    
    Keyword Tracking
    
    Layout & Design
    
    @mentions
    
    Monitoring
    
    Multi-Channel Attribution
    
    Multi-Channel Campaigns
    
    Multi-Channel Data Collection
    
    Multi-Channel Management
    
    Multi-Channel Marketing
    
    Negative Feedback Management
    
    Performance Metrics
    
    Post Scheduling
    
    Publish Scheduling
    
    Real-Time Analytics
    
    Real Time Editing
    
    Real-Time Monitoring
    
    Real-Time Reporting
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Response Management
    
    Review Monitoring
    
    Search/Filter
    
    Sentiment Analysis
    
    Social Advertising
    
    Social Listening
    
    Social Performance Management
    
    Tagging
    
    Task Management
    
    Task Progress Tracking
    
    Third-Party Integrations
    
    Trend Analysis
    
    Visual Analytics
    
    Web Tracking
    
    Workflow Management
    

## Sprout Social Integrations

Instagram

Integration rated 4.7 from 13 reviews

Zendesk Suite

Integration rated undefined from -1 review

Meta for Business

Integration rated undefined from -1 review

Twitter/X

Integration rated undefined from -1 review

HubSpot CRM

Integration rated undefined from -1 review

Feedly

Integration rated undefined from -1 review

See all 29 integrations

## Sprout Social User Reviews

## Sprout Social customer ratings

- Overall rating: 4.4/5
- Total reviews: 606

### Rating distribution

- 5 stars: 322 reviews (53%)
- 4 stars: 216 reviews (36%)
- 3 stars: 48 reviews (8%)
- 2 stars: 6 reviews (1%)
- 1 star: 14 reviews (2%)

### Secondary ratings

- Ease of use: 4.4/5
- Value for money: 3.9/5
- Customer support: 4.3/5
- Functionality: 4.2/5

---

### A literal nightmare

- Overall rating: 1/5
- Reviewer: Étienne L.
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: 1-3 years · daily
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

A literal nightmare. We tried for months to cancel our subscription because the platform's errors caused issues with our own customers. The customer service team never seemed aware of our past interactions. They constantly connected us with their product team to help improve their platform—on our billable time—without actually resolving any of our concerns. Every time we spoke with them, it felt like starting back at square one. Incredibly irritating.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 2/5

#### Pros

Scheduling posts across multiple platforms. That was the only useful feature, but since I need to hit a 100-character minimum, here are some characters.

#### Cons

Multiple reporting errors. Terrible customer service experience. Extremely expensive for the value provided. I suppose it might be useful for large enterprises, but I would never consider it for a marketing agency.

---

### Sprout Social is an Outstanding Social Media Management Solutiona that Streamlines Our Operations

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Individual & Family Services
- Company size: 11-50 employees
- Product usage: 1-3 years · daily
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

For the years that I have been using Sprout Social, everything has been exceptional. Sprout Social is highly dependable to use.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team. I am impressed by the friendly interface of Sprout Social.

#### Cons

I do not have any dislikes when it comes to using Sprout Social. Sprout Social is flawless and powerful to use.

---

### Great for teams with a true social presence, just an expensive addition

- Overall rating: 5/5
- Reviewer: Zachary W.
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: 1-3 years · weekly
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall my experience was pretty good. It made managing all our social stuff way easier and the whole team could work together in one place. The cost is the main thing to think about, but if you have a team and post alot it really does help get the job done.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

The best part for me was having all my social accounts in one place. Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time. The reports are also really nice and look good when you need to show them to your boss.

#### Cons

The price was the hardest part. It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need.

---

### All-in-One Social Media Management Made Simple

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Banking
- Company size: 501-1000 employees
- Product usage: 3-5 years · weekly
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

My overall experience with Sprout Social has been positive because it’s a powerful and organized tool for managing multiple social media accounts in one place. It makes scheduling, monitoring, and analyzing content much more efficient, even though it can take some time to learn all the features.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

What I like most about Sprout Social is how it brings all my social media management, scheduling, and analytics into one easy-to-use platform. It makes it simple to stay organized, track performance, and engage with audiences without switching between multiple tools.

#### Cons

What I like least about Sprout Social is that it also has a lot of features, which can be overwhelming at first if you just need something simple.

---

### A simple solution to replace a social media manager

- Overall rating: 4/5
- Reviewer: Chris L.
- Industry: Publishing
- Company size: 2-10 employees
- Product usage: 1-3 years · monthly
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

I tried a bunch of social content schedulers to find what would work best for my business. Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 2/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The drop and drag editor makes scheduling content across multiple social media platforms simple and easy. The analytics are top notch.

#### Cons

It is an expensive version of a simple software. Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors.

---

### Social media needs

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: 3-5 years · daily
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, Sprout Social is a strong, professional platform that streamlines social media management and reporting.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Sprout Social offers powerful scheduling, analytics, and engagement tools that make managing social media efficient.

#### Cons

The platform can be expensive for small teams, and some advanced features take time to fully understand and utilize.

---

### Sprout Will Superpower Your Social

- Overall rating: 5/5
- Reviewer: Zach P.
- Industry: Education Management
- Company size: 501-1000 employees
- Product usage: 3-5 years · weekly
- Reviewed: February 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social.

#### Cons

The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization.

#### Vendor response

Hi Zach - thank you so much for taking the time to leave us a review. We truly value your feedback. Please be sure to join our community of other Sprout users to stay up to date on our latest releases and threads! https://community.sproutsocial.com/

Replied February 2026

---

### Simple & Easy

- Overall rating: 4/5
- Reviewer: Patricia M.
- Industry: Online Media
- Company size: Self-Employed
- Product usage: less than 1 year · weekly
- Reviewed: December 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is for me to use and post without challenges

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Ease of Editing & posting and it is very good for content creators across the spectrum. For me a mini youtuber it is great

#### Cons

a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain

#### Vendor response

Thank you for your review! It's great to hear that Sprout's been a great fit for you as a content creator. We understand that cost is a factor and we will certainly note your feedback.

Replied December 2025

---

### Good Tool to Stay Organised

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Restaurants
- Company size: 10000+ employees
- Product usage: less than 1 year · weekly
- Reviewed: June 2025
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

How makes it way easier to plan everything going on across all the accounts. The calendar view is super clean, and the reports save a lot of time when I need to show how things are going.

#### Cons

The price is kind of high compared to some other tools that do similar stuff, so you kinda have to be sure you're gonna use all the features to make it worth it.

#### Vendor response

Thank you for your review! It's great to hear Sprout is helping you plan all your content across all accounts. We appreciate your feedback on pricing, and we're always evaluating our pricing structure.

Replied December 2025

---

### Sprout Social

- Overall rating: 4/5
- Reviewer: Richard W.
- Industry: Information Technology and Services
- Company size: 1001-5000 employees
- Product usage: 1-3 years · daily
- Reviewed: October 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content.

#### Cons

Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience.

---

Showing 1 - 10 of 606 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/)

## Sprout Social Popular Comparisons

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