About Moz Pro

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored and used to determine new advertising opportunities.

Through on-page optimization, Moz Pro can create actionable recommendations based on a website's performance. The application ensures that users not only understand problem areas on the website but also provide a clear idea of what aspects need to be improved.

Moz Pro also helps organizations track and keep an eye on competitors. Open Site Explorer is utilized by the application for competitor intelligence monitoring and tracking link metrics.


Supported Operating System(s):

Web browser (OS agnostic)

285 Reviews of Moz Pro

Average User Ratings

Overall

4.44 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(159)

159

4 stars

(96)

96

3 stars

(23)

23

2 stars

(3)

3

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 285 results

May 2019

Joshua from Vizion Interactive

Verified Reviewer

Company Size: 11-50 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2019

Moz Local is a MUST for any small business owner

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Reasons for Choosing Moz Pro

Moz is a more cost efficient product and provides more for small business owners than Yext does.

Response from Moz

Replied December 2020

Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!

July 2019

Amy from Agent Marcom

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

4.0

July 2019

A great high-level SEO platform for Marketing Executives

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Reasons for Choosing Moz Pro

Much simpler user interface. It's made for persuading CEOs as opposed to CTOs.

Reasons for Switching to Moz Pro

Moz was a little higher-level, a little more intuitive. I could step away for a couple on months and then step back in and totally know my way around. It's easy to pull reports for clients.

Response from Moz

Replied December 2020

Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them.

February 2021

Brooke from Digital Entity Design

Company Size: 1 employee

Industry: Design

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

4.0

February 2021

I love it just wish it came with a smaller price tag

I like it so far, however I'm inclined to cancel on the months I may not use it because of the price per month.

Pros

It makes researching SEO keywords a breeze. It saved me a lot of time setting up SEO for my client.

Cons

It's pricey! A cheaper option would be great especially for people that are new to SEO. It's a commitment.

Reasons for Choosing Moz Pro

Moz has a really good documentation.

Response from Moz

Replied February 2021

Hi Brooke - Glad to know that Moz Pro is helping you with keyword research and with your clients. Thank you for the feedback on our pricing - we believe Moz is competitively priced considering the number of tools and features it provides. Let us know if we can help you with choosing an optimal plan for you!

May 2018

David H. from IBM

Verified Reviewer

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

3.0

Functionality

4.0

May 2018

Search Engine Optimization (SEO) tool with basic features

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

November 2020

sowmya from Adlink Technology

Company Size: 1,001-5,000 employees

Industry: Electrical/Electronic Manufacturing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2020

The Tool for SEO Keyword and Analysis

Overall Moz Pro is a great and must-have tool, especially if you are an SEO Person. Try the free version before you want to make a purchase.

Pros

Go for Moz Pro If you want to be the SEO guy. It offers so many features that I have been using for years. The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc.

Cons

There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.

Response from Moz

Replied December 2020

Hi Sowmya, thanks so much for your review! We are happy to know you enjoy Moz tools.