Showing 1-20 of 18 products
Zoey is a SaaS-based B2B eCommerce solution for small and medium-sized businesses that allows wholesalers, franchisers and distributors to capture orders anytime, anywhere on any device. The solution works in three parts: Zoey App... Read more
Lightspeed Retail is a cloud-based point of sale (POS) solution that is suitable for retailers in industries such as apparel, footwear, bike, jewelry, pet, sporting goods and home decor. The solution enables retailers to manage inventory... Read more
Magento Commerce is a cloud-based software that helps businesses manage eCommerce websites and streamline the entire order management lifecycle. It automatically analyzes visitors' behavior, enabling managers to provide suitable product... Read more
BigCommerce is a cloud-based online design platform that provides solutions to e-commerce entrepreneurs with website customization, shipment management, transactions as well as listing products on Amazon, eBay and Facebook. The software... Read more
Certona is an artificial intelligence (AI)-enabled personalization solution designed to help businesses in the eCommerce sector engage with customers across channels through automated personalization. The predictive visual search functionality... Read more
SalesWarp is a cloud-based inventory and order management solution that helps small, midsize and enterprise retailers expand sales channels and unify customer intelligence. SalesWarp offers a centralized commerce management system... Read more
OroCommerce is an open-source e-commerce platform for midsize companies and large enterprises. It allows users to set up a multi-channel e-commerce store. Key features include account management, user authorization, rule-based workflows,... Read more
The Atlan Collect platform helps businesses collect and track high-quality customer experience data. Also available on an easy to use mobile app, Atlan Collect is designed to work anywhere. The intuitively designed dashboard helps... Read more
SAP Commerce Cloud is an eCommerce platform designed to help businesses of all sizes streamline operations related to customer orders, inventories, payments, and sales across multiple channels. Key features include AI-driven merchandising,... Read more
commercetools is a multi-tenant SaaS platform designed to help businesses across automobile, electronics, telecommunication, retail, travel and fashion manage multiple sales channels and enhance engagement with customers via webshops,... Read more
E-junkie is a web-based eCommerce platform designed to help businesses sell ebooks, art, comics, merchandise, and various products in online stores. Key features include SEO management, email marketing, shipping management, shopping... Read more
Elastic Path is a headless eCommerce platform designed to help businesses in the manufacturing, healthcare, retail and other industries build and deploy commerce experiences into enterprise systems using APIs. Professionals can utilize... Read more
Jungle Scout is a cloud-based analysis and research management solution that helps businesses handle products, sales, marketing, vendors, customers and more across the Amazon marketplace. Marketers can design, deploy and manage email... Read more
OrderCloud is a cloud-based headless eCommerce solution that helps businesses utilize a RESTful application programming interface (API) to create customizable eCommerce, order management and marketplace applications. Professionals... Read more
Radial Order Management is a cloud-based multi-channel eCommerce suite of solutions, which help enterprises streamline processes related to order sourcing, inventory tracking, returns management and more. Professionals can utilize... Read more
Shogun is a headless eCommerce solution that helps businesses build and optimize online stores across multiple external platforms, such as Shopify, BigCommerce, Magento, Shopify Plus and Salesforce Cloud. It allows employees to use... Read more
Slatwall Commerce is a headless eCommerce solution that helps businesses streamline operations related to marketing, catalog creation, workflow automation and more on a centralized platform. The order management module allows staff... Read more
Spryker is an eCommerce software designed to help businesses of all sizes manage B2B, B2C and digital marketplaces across multiple interfaces, customer touchpoints and devices. The platform includes white-labelling capabilities, which... Read more
The variety of places that customers can shop online is difficult for any company to keep up with. Due to this difficulty, a new type of software is required to effectively manage both the front end that the customer sees and the back end that fuels inventory and transactions.
Headless ecommerce tools are solving this problem for today’s companies—by separating the front end and back end of the system, so the engine of the software can deliver the right product data and content on the optimal platform through the use of application programming interfaces (APIs).
This offers businesses the flexibility to connect with customers in a variety of ways without the need for extensive back-end customization.
Here’s what we’ll cover:
- What is headless e-commerce software?
- Common features of headless e-commerce software
- What type of buyer are you?
- Benefits and potential issues
- Market trends to understand
What is headless e-commerce software?
A headless ecommerce system includes core functionalities such as inventory, product management, and a shopping cart, but allows those features to be deployed quickly and easily to multiple platforms, such as a brand’s website, Facebook, Amazon, and any other place online where customers can make purchases.
The headless system separates the front end (the site or app the customer views) from the back end (where the product management and payment processing happens) to make this agility possible.
In the past, customers would typically go to a physical store or visit an online store on their desktop computer to order a product. But today, consumers expect a more flexible shopping experience: people enjoy shopping on their mobile devices while commuting to work, using an IoT-enabled Amazon Dash button to quickly reorder items, or even finalizing transactions through text.
The headless ecommerce system helps companies manage this by using APIs to push consistent copy, images, and layouts from a single back-end system to each platform. This way, they don’t need to reconfigure their branding manually as they reach out to customers across the web. Beyond that, the system allows transactions to take place wherever the customer may be, leading to a more organic experience and more conversions.
Common features of headless ecommerce software
|Shopping cart||Allows customers to add and edit items as they shop, then complete the purchase. Many shopping cart tools will remember the items someone saved before bouncing from the online store.|
|Inventory management||Manages the volume and types of items in a store’s inventory and can be used to optimize automatic reorder levels.|
|CRM||Stores the contact information for customers and potential customers to be used for marketing initiatives or to identify valuable trends in sales or buyer behavior.|
|Order management||Manages the incoming orders from an online store to help coordinate the inventory and supply chain and deliver items in a timely fashion.|
|Shipping management||Generates shipping and handling costs during the transaction and delivers details to the customer and any third-party shipping partners.|
|Payment processing||Processes the transactions online. With a headless ecommerce system, the transaction can be completed on various platforms via APIs that call back to the back-end system, where this functionality lives.|
|Reporting and analysis||Generates reports and raw data about sales, buyer behavior, inventory metrics, revenue and profits, and more.|
What type of buyer are you?
Headless ecommerce software represents how brands are adapting to the modern marketplace—these systems are the future of online shopping. But certain types of businesses will find immediate value from a headless ecommerce strategy.
- Luxury and experience-based brands: Companies that focus on providing a unique experience for customers can create compelling designs on various platforms, without the need of coding expertise. This allows IT teams to focus on the back-end system, while marketers can push their crafted experiences to websites, mobile devices, and more.
- International brands: For companies with several brands that span the globe, a headless system allows users to create multiple unique sites that deliver customized experiences to customers in various countries. However, every site leverages the product and inventory data from a single back-end system.
- Niche brands with a dedicated platform: Some businesses have cultivated a loyal following of customers on specific platforms, such as Instagram or Etsy. Depending on their size and aspirations, these companies may decide that a headless ecommerce system isn’t relevant to their needs until they decide to expand their channels.
Benefits and potential issues
- Increased agility for marketing: With the front and back end separated in a headless ecommerce system, marketing teams can focus on providing a great customer experience, no matter the platform.
- More secure than traditional ecommerce: Because the back end of the system is decoupled from the front end, it makes it more difficult for malicious programs or hackers to access sensitive information.
- Increased complexity: Using a headless system requires the use of APIs to "call" for information from the back-end system, then deliver to a specific platform. These APIs provide a streamlined transfer of data, but require an IT team to set up from the beginning.
- Costs and return on investment can vary: The sophistication of a company’s brand and marketing can indicate how soon a headless system can return value. Upfront costs will likely include customizations for APIs, but companies can also avoid costs related to managing channels separately and paying subscription fees for additional software needed to provide a real omni-channel experience.
Market trends to understand
- Growth of omni-channel marketing: Gartner research shows that 61% of site traffic from consumers is generated by mobile users, but 69% of purchases occur on a desktop computer. Factoring in social media, internet of thing (IoT) devices, and even video game consoles, buyers have dozens of platforms to evaluate products and make purchases—the headless ecommerce architecture enables companies to engage customers on each of these channels with ease.
- A shift to a direct-to-consumer model: Research predicts the growth of direct-to-consumer models in the U.S. will grow by 25% through the end of 2020. Gartner explains that selling wholesale through a third-party retailer robs businesses of the valuable buyer behavior data used to make improvements. The headless ecommerce system streamlines the marketing needs for such a shift.
- International, multi-currency e-commerce is now standard: Ordering products online from other countries is a daily occurrence for many, so it’s important to customize websites for each location and currency. Using a headless ecommerce platform helps manage multiple variations of a website, with unique branding, can be deployed with little coding requirements.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.