Finding software can be overwhelming. Software Advice helps e-commerce businesses choose the right shopping cart software to cater to the customers in the best way possible.

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Zoey

Zoey is a SaaS-based B2B eCommerce solution for small and medium-sized businesses that allows wholesalers, franchisers and distributors to capture orders anytime, anywhere on any device. The solution works in three parts: Zoey A... Read more

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PayPal

PayPal is a digital payment platform that enables businesses and individuals to pay and accept payments through an online portal without revealing any financial details. The solution is suitable for businesses of all sizes. P... Read more

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WordPress

WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large businesses create, manage and publish content for websites. The customizable solution allows enterprises to use pl... Read more

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Shopify

Shopify is a web-based e-commerce platform that offers a mobile POS (mPOS) system. The mPOS enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce ... Read more

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Squarespace

Squarespace helps users create websites and offers an e-commerce solution for small and midsize businesses for building online stores. Squarespace e-commerce solutions allow users to sell products and services, as well as manage i... Read more

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Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across v... Read more

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ShippingEasy

ShippingEasy is a cloud-based shipping and inventory management solution suitable for small to midsize e-commerce businesses. Key features include order management, label customization, integration with multiple seller channels, r... Read more

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Lightspeed Retail

Lightspeed Retail is a cloud-based POS solution that is suitable for retailers in industries such as apparel, footwear, bike, jewelry, pet, sporting goods and home decor. The solution offers retailers tools including inventory man... Read more

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ShipStation

ShipStation is a multi-carrier, multi-channel shipping solution designed to expedite the shipping process for online retailers. Features such as batch shipping, discounted shipping rates, inventory and customer management, and cus... Read more

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Adobe Commerce

Adobe Commerce is a cloud-based software that helps businesses manage eCommerce websites and streamline the entire order management lifecycle. It automatically analyzes visitors' behavior, enabling managers to provide suitable pro... Read more

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Ecwid

Ecwid is an e-commerce solution for small and midsize businesses that enables users to set up an online store on any website or social site. The solution is cloud-based and it can integrate with existing websites without affecting... Read more

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WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a s... Read more

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PayPal Commerce Platform

PayPal Commerce Platform is a digital payment platform that enables businesses and individuals to pay and accept payments through an online portal without revealing any financial details. The solution is suitable for businesses of... Read more

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PaySimple

PaySimple is the leading payments management solution for service-based businesses, powering the cashflow of over 20,000 companies nationwide. PaySimple builds long-term partnerships with companies to drive growth providing flexib... Read more

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BigCommerce

BigCommerce is a cloud-based online design platform that provides solutions to e-commerce entrepreneurs with website customization, shipment management, transactions as well as listing products on Amazon, eBay and Facebook. The so... Read more

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Stitch Labs

Stitch Labs is an integrated, cloud-based inventory and order management solution that caters to mid-size multi-channel retail brands. Stitch serves as an operational hub to brand operations, centralizing inventory across al... Read more

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PrestaShop

Leading e-commerce platform in Europe and Latin America, PrestaShop allows each entity to develop its online sales to pursue its ambitions without limits. Based on an open source model, PrestaShop allows any merchant to operate ... Read more

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dotdigital Engagement Cloud

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite. This solution offers contact... Read more

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PayKickstart

PayKickstart is a web-based shopping cart and subscription management software designed to help e-commerce businesses accept payments, convert leads, track affiliate partners, handle taxes and more. Key features include shipping m... Read more

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Brightpearl

Brightpearl is omnichannel-native and designed specifically for retail. It is built to reliably handle peak trading, and it integrates with the full retail tech ecosystem, providing real-time trading insights. And it’s all automat... Read more

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Buyers guide

Shopping cart software is useful for businesses that want to establish or expand their sales in the online space. In the absence of this software, customers may have to directly reach out to the seller via phone or email to place orders. For the seller, this lack could mean having to manually handle tasks such as processing payments or monitoring inventory, which is time-consuming and error-prone.

The software helps automate most of the related tasks to manage online sales efficiently.

It is important to note that shopping cart software is different from ecommerce software. The former is a niche tool primarily focused on online sales whereas the latter has a wider role in the online presence of a business.

In this buyers guide, we will understand the various features and benefits of shopping cart software.

Here's what we'll cover:

What is shopping cart software?

Shopping cart software is a tool that helps set up online stores and process payments for orders. It accelerates the checkout process for customers.

In its basic form, the software allows customers to browse products, add select products to the cart, and make a payment to purchase a product. More sophisticated tools may allow extensive customizations to the storefront or product catalog.

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Products dashboard in CS-Cart (Source)

Common features of shopping cart software

The overall capabilities of shopping cart solutions vary by the vendor, however, there are some common features to look out for. Understanding these features is essential for selecting a competent product.

Abandoned cart saver

Display offers and targeted messages to shoppers who have abandoned their carts. The feature helps create, schedule, and allocate budget for follow up emails to such customers.

Catalog management

Organize products in various categories by adding details such as name, price, and keyword-driven descriptions. The feature also allows adding multimedia content such as images and videos to product profiles.

Online payments

Accept payments made via credit/debit cards, e-wallets, or payment gateways.

Discounts/coupon management

Allow discount application to the whole website, specific category, or a selection of products. Define discount expiration date and maximum usage per coupon or user.

Inventory management

Track inventory in the warehouse and update product count when stock replenishes. Monitor the stock for each product and receive out-of-stock alerts.

What type of buyer are you?

There are two broad categories of shopping cart software buyers. Identifying the category you fall into will help you understand which features might be particularly relevant for you.

  • Small businesses: Small businesses usually have a limited budget and, in some cases, limited requirements. Although some providers offer a host of features for less, a basic pricing plan can meet essential requirements such as catalog and inventory management, abandoned cart saver, and online payments.
    However, small businesses should look out for additional fees that vendors may charge in the form of transaction processing fees. Some vendors may require you to purchase the Secure Socket Layer certificate separately, which can cost up to $100 per year.

  • Midsize and large businesses: Midsize and large businesses often have large-scale and diverse operations. These businesses may look for a tool that, in addition to core features, supports customizations to the storefront and integrations with other tools.
    A tool that integrates with customer relationship management (CRM), marketing automation, and point-of-sale solutions can be of great use for such businesses. Moreover, they can also look for customizations to categories, product description fields, inventory details, and HTML/CSS coding.

Benefits of shopping cart software

By now you likely understand the core offerings of shopping cart software and its buyer types. Now let’s look at some key benefits that will help you understand its impact on the business.

  • Simplified order tracking: Shopping cart software helps you stay on top of your orders. The tool notifies you when an order is placed. It also notifies you about, and in some cases adds, the information needed to process an order, such as shipping details and order numbers.

  • Improved purchasing experience: Support for online payment options and an updated product catalog help improve user experience. Online payment options provide customers the flexibility to make payment digitally using credit or debit cards. Whereas an updated catalog helps users view a well-organized list of products in stock.

  • Increased sales: The tool helps capture online shoppers and also helps tap into buyers living in distant states or countries. Whereas the ability to offer discount coupons offers an incentive to shoppers to purchase from your online store.

Key considerations for selecting a shopping cart software

As the last step to selecting your shopping cart software, you need to keep a few additional things in mind.

  • Deployment: The deployment options available will play a big role in shortlisting products. If you wish to avoid data storage and server maintenance costs, you should consider selecting a cloud-based shopping cart tool, as the vendors host and manage the solution. Whereas, if you wish to store your data within business premises, select on-premise software.

  • Unique requirements: Your unique business requirements will also help narrow down your product search. These requirements may include the need to integrate the data, resources, and operations of your physical store with your shopping cart tool. Further, you may need to integrate the tool with your email marketing software or financial management system.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.