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WizCommerce eliminates friction for sales teams in B2B wholesale and distribution. Sales reps can add buyers, browse products, take orders, and payments. The AI-powered platform helps users to find hidden upsell opportunities and ...Read more about WizCommerce

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4 recommendations


Zoommet is a robust digital asset management platform specifically tailored to meet the needs of the fashion industry. It provides businesses with the ability to efficiently organize, visualize, and share product details, resultin...Read more about Zoommet

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3 recommendations


MarketStudio enables organizations to deploy a customized e-commerce online store or product catalog solution. The solution is suitable for IT, publishing and marketing departments of organizations of all sizes. Customers can cust...Read more about MarketStudio

4.6 (5 reviews)

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SPS Commerce

SPS Commerce Fulfillment is a cloud-based EDI solution, which assists retailers, distributors, grocers and suppliers with electronic document interchange. Key features include order management, status tracking, invoice management ...Read more about SPS Commerce

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Acquia DAM (Widen)

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities....Read more about Acquia DAM (Widen)


Bynder's native, cloud-based Digital Asset Management (DAM) software is designed to simplify and optimize the management of digital assets for both small and large teams. It provides a centralized location to store and manage all ...Read more about Bynder


Kontainer’s Digital Asset Management (DAM) and Product Information Management (PIM) make it easier to store, organize and share images, videos, and other digital assets and data. The customizable plug&play solutions replace all yo...Read more about Kontainer

CI HUB Connector

CI HUB is the ultimate digital supply chain connector, providing businesses using Adobe CC, Office365, Google Workspace a direct connection to DAM/MAM/PIM systems, including asset libraries. Instantly integrated, it is a key com...Read more about CI HUB Connector

Sales Layer

Sales Layer is a global-leading PIM (Product Information Management) platform that helps companies to automate complex B2B processes and connect their products to any enterprise sales platform or tool within or outside the organiz...Read more about Sales Layer


Plytix is Product Information Management (PIM) software. Plytix is the leading PIM on the market for small and medium businesses because of its user-friendly interface, low price point, and their whiteglove approach to onboarding ...Read more about Plytix

On Page

On Page specializes in drafting and publishing product information in real-time on a variety of mediums, including mobile apps, web pages, e-commerce websites, and paper documents like catalogs and leaflets. It is a Product Inform...Read more about On Page is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral. offers ...Read more about


ChannelEngine is an ecommerce integration platform. It enables businesses to connect their webshop and back-end systems (ERP, PIM, WMS) to a central platform that integrates with 700+ marketplaces and sales channels. Our connectio...Read more about ChannelEngine

Akeneo Product Cloud

Akeneo PIM is a cloud-based solution that helps retailers manage product information across all sales and eCommerce channels. It enables businesses to deliver up-to-date and relevant product content in order to improve productivit...Read more about Akeneo Product Cloud


Salsify is a product experience management platform that helps brand manufacturers offer the product experiences that customers want, anywhere they opt to shop online. It provides a product content management and digital assets ma...Read more about Salsify


CIERTO is an innovative digital asset management platform designed to help organizations revolutionize visual processing. CIERTO offers a range of powerful features that help users enhance visual processing and analysis. From im...Read more about CIERTO


Productsup is the world’s first product-to-consumer (P2C) platform freeing brands, retailers, and service providers from commerce anarchy, empowering them to take control of their own destinies. Key solutions of the Productsup P...Read more about Productsup

EKR Orchestra

EKR ORCHESTRA is a document management solution that simplifies the way organizations manage and track their documents. EKR ORCHESTRA supports businesses in creating, managing and storing catalogs, technical manuals, regulatory da...Read more about EKR Orchestra


Linnworks is the global growth platform for omnichannel retailers. Power your entire commerce operation from a single platform. With more than 100 integrations (including popular platforms like Amazon, eBay, Shopify and Walmart)...Read more about Linnworks


Talkoot is more than just a PIM or a content management system, it's a mindset. Talkoot goes beyond product information management with tools for teams to create highly engaging product stories that delight customers. Designed for...Read more about Talkoot

Buyers Guide

Last Updated: March 16, 2023

As retail companies grow, they often expand the number of places online where customers can view items and make purchases. Manually updating sites is time consuming for both big and small companies, as it requires the individual managing of each location with potentially hundreds of products, each with variations such as color or size.

Users of product information management (PIM) software can manage multiple customer-facing channels from a single system ensuring that the product information, images, and pricing is accurately reflected across every site where they are sold.

Here’s what we’ll cover:

What is product information management software?

Product information management (PIM) software gives retailers a centralized location to store details about every product in their portfolio to share the most up-to-date, accurate information across multiple sites.

This information can include pricing, descriptions, images, and other modifiers, such as colors, sizes, or materials. Users can collaborate on product details, and integrate other software used to market or sell products, such as a CRM or ecommerce software.


Expedite Commerce allows companies to manage and visualize their sales pages.

Beyond product information, companies can automate the content they use to market services or products with PIM software, leveraging digital asset management (DAM) to make sure partner sites have the latest versions.

Common features of product information management software

Data modeling

Creates a model that organizes data elements in a system to ensure product information is accurate.

Digital asset management (DAM)

Manages documents, images, videos, and other digital assets to be used where items are sold.

Data quality control

Configures how data from operations is collected for exporting, including the volume and types of data.

Catalog management

Organizes the portfolio of products or services and manages the pricing, descriptions, and other modifiers.

Collaboration tools

Communicates and works with multiple users to modify product information or manage each channel.

Third-party integration

Connects to other systems, such as accounting or point-of-sale (POS) software, to increase functionality.

Content syndication

Manages the articles and graphics for publishing marketing content on partner websites and social channels.

Version control

Views product data changes over time and synchronizes updates across every sales channel online.

What type of buyer are you?

  • International retailers: Businesses that manage multiple sites across the globe must maintain accurate data for products, but also unique product lines for each region. PIM software helps companies support various currencies so customers can find accurate pricing from wherever they are shopping.

  • Travel companies: When selling travel packages, companies need to manage the specific itineraries, partnerships, discounts, and other factors for each option using PIM software. Travel companies can also use PIM software to manage other multimedia for each location, such as images and videos.

  • B2C manufacturer: Many manufacturers have been moving to create and sell products directly to consumers. This avenue of selling products has grown by nearly 25% in 2020. These companies typically produce a variety of products that require careful coordination of pricing and details and will often allow buyers to customize products. PIM software is a valuable tool to organize the wide variety of options for each product.

  • Content marketer: PIM not only helps companies manage the data of their products, but also marketing materials such as graphics and articles. Content marketing professionals in large enterprise companies can use the DAM functionality to manage marketing materials, such as copy, images, or product details. This would typically be used for multiple regional campaigns to retain consistent messaging across channels.

Benefits and potential issues

  • Boosted time to market: After a product is manufactured, it takes time to market it, draft product information, and create images to present the item online, especially for those with multiple color or size options. PIM systems speed up the time to market by automatically updating multiple online sites where the product is available for purchase so consumers can buy new items as soon as the information is ready.

  • Accurate inventory control: The primary benefit of using a PIM system is efficient management of inventory. Companies can ensure pricing and product details are correct for each customer, but also maintain reasonable inventory levels so companies have enough stock on hand to meet demand without spending too much on carrying costs.

  • Increased sales using product data models: A PIM system is used to form relationships among related items, which helps online retailers recommend products based on what customers are browsing through or have purchased before. Users can create descriptions and relationships for each product that automatically generates a list of items the buyer is most likely to buy. This helps to increase sales.

  • Streamlined customer experience: As more shoppers move online, companies must provide a seamless customer experience for browsing items, evaluating pricing and discounts, and completing a transaction. A consistent experience using PIM software drives customer loyalty and sales.

  • Most effective for online retailers: For smaller businesses that do the most sales in a physical store and through a single website, a PIM system may be unnecessary. However, as the business grows, these companies should consider adopting PIM tools to avoid the manual management of product information through multiple channels.

Market trends to understand

  • Accelerated shift to omnichannel sales and marketing: The value of PIM software is growing as companies attempt to meet growing demands of online consumers who use multiple platforms to browse products and make purchase decisions. Gartner research shows that the most successful companies are creating consistency among their physical stores, online, and mobile sites and communicating clearly about the changes.

  • Empowered AI chatbots to use product data: Chatbot technology is driving a new type of customer service where an artificial intelligence (AI) chatbot can assist buyers online. The impact of these bots can be significantly boosted when integrated with the product information provided by a PIM system, suggesting new products related to a shopper’s recent purchases or offering visibility into when items are back in stock.

  • Supply chain disruptions impact sales: More than one-third of U.S. manufacturers have experienced supply chain disruptions in 2020, and those slow downs can impact the inventory available for customers to buy from. In addition to digitizing important supply chain documentation, PIM software can help manufacturers share more detailed information with customers about the availability of products in order to avoid losing sales.