Finding software can be overwhelming. Software Advice has helped thousands of retailers choose the right PIM software to ensure accurate details for products across online and in-store locations.

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Znode

Znode is an enterprise, B2B eCommerce platform developed to enable growth through a rich set of built-in features to easily manage content, site search, product information and multi-store functionality. Znode’s built-in B2B funct... Read more

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Widen Collective

Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution. The product offers a centralized library to manage images, documents, audio and vid... Read more

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Plytix

Plytix is Product Information Management (PIM) software. Plytix is the leading PIM on the market for small and medium businesses because of its user-friendly interface, low price point, and their whiteglove approach to onboarding ... Read more

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Kontainer

Kontainer is a digital asset management software that allows enterprises to update, modify or store PDF files, marketing material, images, video and more in a centralized repository for future reference. The white-label capabiliti... Read more

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Amplifi.io

Amplifi.io is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral. Amplifi.io offers ... Read more

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Salsify

Salsify is a product experience management platform that helps brand manufacturers offer the product experiences that customers want, anywhere they opt to shop online. It provides a product content management and digital assets ma... Read more

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Sales Layer

Sales Layer is a cloud-based product and catalog management platform for eCommerce businesses. It helps teams organize product information and share it across all potential sales channels. With various PIM tools, catalog and marke... Read more

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Productsup

Productsup is a cloud-based catalog management solution that helps midsize to large businesses manage and optimize feeds, data and content for products. The centralized solution enables users to synchronize information from ERPs o... Read more

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Pimcore

Pimcore is an open source digital experience platform that helps enterprises of any size eliminate data silos and improve digital experiences. The platform consolidates product information, digital asset, web content, and digital ... Read more

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Unified Commerce Platform

enVista offers cloud-based retail management solutions that help users manage the daily operations of a single store or multiple locations in real-time. enVista's unified commerce software solutions are delivered as an integrated ... Read more

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Semarchy xDM

Semarchy is the creator of the Intelligent Data Hub. Its xDM platform solves for enterprise Master Data Management (MDM), Application Data Management (ADM), and Collaborative Data Governance challenges at some of the most well-kn... Read more

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Akeneo PIM

Akeneo PIM is a cloud-based solution that helps retailers manage product information across all sales and eCommerce channels. It enables businesses to deliver up-to-date and relevant product content in order to improve productivit... Read more

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Bluestone PIM

Bluestone PIM is a Software-as-a-Service platform that helps midsize to large businesses manage product and catalog information published across websites. It enables retailers to collate content from various third-party sources in... Read more

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Deltek PIM

Empower your teams to be more efficient so they can spend more time on billable work. Specifically designed for the AEC industry, Deltek Project Information Management (PIM) is the one source of truth for corporate and project inf... Read more

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eJeeva Central

eCentral is a cloud-based catalog management solution that helps small to large businesses manage, improve, and publish product information across catalogs and websites. Designed for distributors, manufacturers, retailers and deal... Read more

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Lengow

Lengow is the e-commerce automation solution helping brands improve performance, automate business processes and grow internationally. Lengow is the key to strong profitability and visibility for products sold by e-retailers aroun... Read more

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Atlan

The Atlan Collect platform helps businesses collect and track high-quality customer experience data. Also available on an easy to use mobile app, Atlan Collect is designed to work anywhere. The intuitively designed dashboard helps... Read more

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Propel

Propel makes cloud-based software that helps manufacturers deliver customer-centric products. Propel combines Product Lifecycle Management (PLM), Quality Management (QMS), and Product Information Management (PIM) into a single Saa... Read more

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MarketStudio

MarketStudio enables organizations to deploy a customized e-commerce online store or product catalog solution. The solution is suitable for IT, publishing and marketing departments of organizations of all sizes. Customers can cust... Read more

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Blendzi

Blendzi is a cloud-based order management system that helps companies sell their products through multiple marketplaces and E-Commerce websites. Blendzi's real-time inventory sync works with back-office systems such as Quickbooks ... Read more

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Buyers guide

As retail companies grow, they often expand the number of places online where customers can view items and make purchases. Manually updating sites is time consuming for both big and small companies, as it requires the individual managing of each location with potentially hundreds of products, each with variations such as color or size.

Users of product information management (PIM) software can manage multiple customer-facing channels from a single system ensuring that the product information, images, and pricing is accurately reflected across every site where they are sold.

Here’s what we’ll cover:

What is product information management software?

Product information management (PIM) software gives retailers a centralized location to store details about every product in their portfolio to share the most up-to-date, accurate information across multiple sites.

This information can include pricing, descriptions, images, and other modifiers, such as colors, sizes, or materials. Users can collaborate on product details, and integrate other software used to market or sell products, such as a CRM or ecommerce software.

Expedite Commerce allows companies to manage and visualize their sales pages.

Beyond product information, companies can automate the content they use to market services or products with PIM software, leveraging digital asset management (DAM) to make sure partner sites have the latest versions.

Common features of product information management software

Data modeling Creates a model that organizes data elements in a system to ensure product information is accurate.
Digital asset management (DAM) Manages documents, images, videos, and other digital assets to be used where items are sold.
Data quality control Configures how data from operations is collected for exporting, including the volume and types of data.
Catalog management Organizes the portfolio of products or services and manages the pricing, descriptions, and other modifiers.
Collaboration tools Communicates and works with multiple users to modify product information or manage each channel.
Third-party integration Connects to other systems, such as accounting or point-of-sale (POS) software, to increase functionality.
Content syndication Manages the articles and graphics for publishing marketing content on partner websites and social channels.
Version control Views product data changes over time and synchronizes updates across every sales channel online.

What type of buyer are you?

  • International retailers: Businesses that manage multiple sites across the globe must maintain accurate data for products, but also unique product lines for each region. PIM software helps companies support various currencies so customers can find accurate pricing from wherever they are shopping.
  • Travel companies: When selling travel packages, companies need to manage the specific itineraries, partnerships, discounts, and other factors for each option using PIM software. Travel companies can also use PIM software to manage other multimedia for each location, such as images and videos.
  • B2C manufacturer: Many manufacturers have been moving to create and sell products directly to consumers. This avenue of selling products has grown by nearly 25% in 2020. These companies typically produce a variety of products that require careful coordination of pricing and details and will often allow buyers to customize products. PIM software is a valuable tool to organize the wide variety of options for each product.
  • Content marketer: PIM not only helps companies manage the data of their products, but also marketing materials such as graphics and articles. Content marketing professionals in large enterprise companies can use the DAM functionality to manage marketing materials, such as copy, images, or product details. This would typically be used for multiple regional campaigns to retain consistent messaging across channels.

Benefits and potential issues

  • Boosted time to market: After a product is manufactured, it takes time to market it, draft product information, and create images to present the item online, especially for those with multiple color or size options. PIM systems speed up the time to market by automatically updating multiple online sites where the product is available for purchase so consumers can buy new items as soon as the information is ready.
  • Accurate inventory control: The primary benefit of using a PIM system is efficient management of inventory. Companies can ensure pricing and product details are correct for each customer, but also maintain reasonable inventory levels so companies have enough stock on hand to meet demand without spending too much on carrying costs.
  • Increased sales using product data models: A PIM system is used to form relationships among related items, which helps online retailers recommend products based on what customers are browsing through or have purchased before. Users can create descriptions and relationships for each product that automatically generates a list of items the buyer is most likely to buy. This helps to increase sales.
  • Streamlined customer experience: As more shoppers move online, companies must provide a seamless customer experience for browsing items, evaluating pricing and discounts, and completing a transaction. A consistent experience using PIM software drives customer loyalty and sales.
  • Most effective for online retailers: For smaller businesses that do the most sales in a physical store and through a single website, a PIM system may be unnecessary. However, as the business grows, these companies should consider adopting PIM tools to avoid the manual management of product information through multiple channels.

Market trends to understand

  • Accelerated shift to omnichannel sales and marketing: The value of PIM software is growing as companies attempt to meet growing demands of online consumers who use multiple platforms to browse products and make purchase decisions. Gartner research shows that the most successful companies are creating consistency among their physical stores, online, and mobile sites and communicating clearly about the changes.
  • Empowered AI chatbots to use product data: Chatbot technology is driving a new type of customer service where an artificial intelligence (AI) chatbot can assist buyers online. The impact of these bots can be significantly boosted when integrated with the product information provided by a PIM system, suggesting new products related to a shopper’s recent purchases or offering visibility into when items are back in stock.
  • Supply chain disruptions impact sales: More than one-third of U.S. manufacturers have experienced supply chain disruptions in 2020, and those slow downs can impact the inventory available for customers to buy from. In addition to digitizing important supply chain documentation, PIM software can help manufacturers share more detailed information with customers about the availability of products in order to avoid losing sales.