---
title: "Best PIM Software - 2026 Reviews & Pricing"
description: "Find the best Product Information Management Software for your organization. Compare top Product Information Management Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/ecommerce/product-information-management-comparison/"
page_type: "subcategory"
language: "en"
---

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PIM Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best PIM Software of 2026

Updated November 3, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

366 results

### Compare Products

Showing 1 - 25 of 366 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
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### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### [MarketStudio](/ecommerce/webstudio-profile/)

- Overall rating: 4.6/5
- Reviews: 5
- Starting price: $190.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

MarketStudio enables organizations to deploy a customized e-commerce online store or product catalog solution. The solution is suitable for IT, publishing and marketing departments

[Read more](/ecommerce/webstudio-profile/)

#### Features

##### Best rated features

- Search/Filter: 5/5
- Data Synchronization: 5/5
- Product Catalog: 4.7/5
- Content Management: 4/5

[See all features](/ecommerce/webstudio-profile/#key-features)

#### Pricing

##### Basic

- Price: $190.00/month

[See full pricing details](/ecommerce/webstudio-profile/#pricing-and-plans)

---

### [Linnworks](/ecommerce/linnworks-profile/)

- Overall rating: 4.1/5
- Reviews: 47
- Free trial: Not available
- Free demo: Not available

#### Overview

Linnworks is an all-in-one eCommerce inventory and order management solution. The platform provides a centralized system to manage the entire commerce operation. It is designed for

[Read more](/ecommerce/linnworks-profile/)

#### Features

##### Best rated features

- Shipping Management: 5/5
- Multi-Store: 5/5
- Quotes/Estimates: 5/5
- Channel Management: 5/5

##### Worst rated features

- Inventory Optimization: 2/5
- Shipping Labels: 2/5
- SKU/UPC Codes: 3/5

[See all features](/ecommerce/linnworks-profile/#key-features)

---

### [Pattern PXM](/marketing/advanced-media-portal-profile/)

- Overall rating: 4.9/5
- Reviews: 52
- Free trial: Not available
- Free demo: Not available

#### Overview

Pattern PXM is the only all-in-one Product Experience Management (PXM) solution designed by sellers for sellers, combining Product Information Management (PIM) and Digital Asset

[Read more](/marketing/advanced-media-portal-profile/)

#### Features

##### Best rated features

- Reporting/Analytics: 5/5
- Digital Asset Management: 5/5
- Version Control: 5/5
- Drag & Drop: 5/5

##### Worst rated features

- Collaboration Tools: 3/5
- Customizable Templates: 3.5/5

[See all features](/marketing/advanced-media-portal-profile/#key-features)

---

### [Productsup](/catalog-management/productsup-profile/)

- Overall rating: 4.9/5
- Reviews: 33
- Starting price: $0.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Productsup is a global leader in enterprise feed management and product content syndication. Founded in 2010 and headquartered in Berlin, Germany, the company operates across major

[Read more](/catalog-management/productsup-profile/)

#### Features

##### Best rated features

- Content Management: 5/5
- eCommerce Management: 5/5
- Data Import/Export: 5/5
- Purchase Order Management: 5/5

##### Worst rated features

- Multi-Currency: 4/5

[See all features](/catalog-management/productsup-profile/#key-features)

---

### [Plytix](/cms/plytix-pim-profile/)

- Overall rating: 4.7/5
- Reviews: 97
- Starting price: $0.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Plytix is a platform built specifically for product content. It gives you one place to manage everything, so it stays organized, accurate, and easy to work with.

Bring all your

[Read more](/cms/plytix-pim-profile/)

#### Features

##### Best rated features

- Product Data Management: 5/5
- Data Mapping: 5/5
- Channel Management: 5/5
- Compliance Management: 5/5

[See all features](/cms/plytix-pim-profile/#key-features)

#### Pricing

##### Standard

- Price: $0.00/month
- For small teams

##### Pro

- Price: $149.00/month
- For bigger teams

##### Enterprise

- Price: Custom
- Pricing available upon request
- For your entire organization

[See full pricing details](/cms/plytix-pim-profile/#pricing-and-plans)

---

### [Sales Layer](/catalog-management/sales-layer-profile/)

- Overall rating: 4.7/5
- Reviews: 99
- Free trial: Available
- Free demo: Not available

#### Overview

Sales Layer is a global-leading PIM (Product Information Management) platform that helps companies to automate complex B2B processes and connect their products to any enterprise

[Read more](/catalog-management/sales-layer-profile/)

#### Features

##### Best rated features

- API: 5/5
- Multiple Data Sources: 5/5
- Document Management: 5/5
- Product Data Management: 5/5

##### Worst rated features

- Templates: 3.7/5
- Documentation Management: 3.7/5
- Master Record Management: 3.8/5

[See all features](/catalog-management/sales-layer-profile/#key-features)

#### Pricing

##### Premium

- Price: Custom
- Pricing available upon request
- The Premium plan offers an 30-day free trial and flexible billing options (monthly/annually).

##### Enterprise

- Price: Custom
- Pricing available upon request
- The Enterprise plan offers an 30-day free trial and comes with up to 35 users. Contact Sales Layer

##### Enterprise Plus

- Price: Custom
- Pricing available upon request
- The Enterprise Plus plan comes with unlimited users and an 30-day free trial. Contact Sales Layer

[See full pricing details](/catalog-management/sales-layer-profile/#pricing-and-plans)

---

### [StoreAutomator](/inventory-management/storeautomator-profile/)

- Overall rating: 4.9/5
- Reviews: 18
- Free trial: Not available
- Free demo: Not available

#### Overview

StoreAutomator is a cloud-based multichannel listing, catalog, and order management software for eCommerce designed for sellers and brands. StoreAutomator offers integration with

[Read more](/inventory-management/storeautomator-profile/)

#### Features

##### Best rated features

- Data Security: 5/5
- Shipping Management: 5/5
- Website Management: 5/5
- Data Import/Export: 5/5

##### Worst rated features

- Catalog Management: 3.5/5
- Retail Inventory Management: 3.5/5

[See all features](/inventory-management/storeautomator-profile/#key-features)

---

### [Kentro](/ecommerce/kentro-profile/)

- Overall rating: 4.9/5
- Reviews: 16
- Starting price: $225.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Kentro is a Modern ERP built by e-Commerce experts to streamline and automate your operational processes to support your scale and growth with maximum efficiency.

Kentro comes

[Read more](/ecommerce/kentro-profile/)

#### Features

##### Best rated features

- Activity Dashboard: 5/5
- Mobile Access: 5/5
- eCommerce Management: 5/5
- Shopping Cart: 5/5

##### Worst rated features

- Inventory Labels: 4/5
- Supply Chain Management: 4/5
- Customizable Branding: 4/5

[See all features](/ecommerce/kentro-profile/#key-features)

#### Pricing

##### Basic

- Price: $225.00/month

[See full pricing details](/ecommerce/kentro-profile/#pricing-and-plans)

---

### [Akeneo Product Cloud](/catalog-management/akeneo-pim-profile/)

- Overall rating: 4.8/5
- Reviews: 40
- Starting price: $45,000.00
- Free trial: Available
- Free demo: Not available

#### Overview

Akeneo PIM is a cloud-based solution that helps retailers manage product information across all sales and eCommerce channels. It enables businesses to deliver up-to-date and

[Read more](/catalog-management/akeneo-pim-profile/)

#### Features

##### Best rated features

- eCommerce Management: 5/5
- Product Catalog: 5/5
- Catalog Management: 4.5/5
- Search/Filter: 4.5/5

##### Worst rated features

- Pricing Management: 3.5/5
- Documentation Management: 3.5/5
- Layout & Design: 3.6/5

[See all features](/catalog-management/akeneo-pim-profile/#key-features)

#### Pricing

##### Growth Package

- Price: $45,000.00
- Build a Scalable PX Foundation

##### Advanced Package

- Price: Custom
- Pricing available upon request
- Expand and Collaborate for Growth

##### Premium Package

- Price: Custom
- Pricing available upon request
- Accelerate and Achieve Your PX Strategy

[See full pricing details](/catalog-management/akeneo-pim-profile/#pricing-and-plans)

---

### [Kontainer](/marketing/kontainer-profile/)

- Overall rating: 4.6/5
- Reviews: 304
- Starting price: €430.00/month
- Best for: Content Management
- Free trial: Available
- Free demo: Not available

#### Overview

Kontainer is a digital asset management (DAM) and product information management (PIM) system. It helps companies organize their digital assets, such as product data, images,

[Read more](/marketing/kontainer-profile/)

#### Features

##### Best rated features

- Data Modeling: 5/5
- Activity Dashboard: 5/5
- Multi-Channel Marketing: 5/5
- Content Management: 4.6/5

##### Worst rated features

- Compliance Management: 2/5

[See all features](/marketing/kontainer-profile/#key-features)

#### Pricing

##### Core

- Price: €430.00/month
- The Business plan provides access for 25 users and 100GB of storage.

##### Professional

- Price: €645.00/month
- The Professional plan provides access for 250 users and 1TB of storage.

##### Premium

- Price: €1,065.00/month
- The Professional plan provides access for 1000 users and 2TBs of storage.

[See full pricing details](/marketing/kontainer-profile/#pricing-and-plans)

---

### [ChannelEngine](/inventory-management/channelengine-profile/)

- Overall rating: 4.6/5
- Reviews: 55
- Free trial: Not available
- Free demo: Not available

#### Overview

ChannelEngine is an ecommerce integration platform. It enables businesses to connect their webshop and back-end systems (ERP, PIM, WMS) to a central platform that integrates with

[Read more](/inventory-management/channelengine-profile/)

#### Features

##### Best rated features

- Sales Reports: 5/5
- Promotions Management: 5/5
- Order Tracking: 5/5
- Accounting Integration: 5/5

[See all features](/inventory-management/channelengine-profile/#key-features)

---

### [WizCommerce](/ecommerce/wizcommerce-profile/)

- Overall rating: 4.6/5
- Reviews: 14
- Starting price: $500.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

WizCommerce is a cloud-based sales and operations platform built for wholesalers, distributors, and manufacturers of all sizes. It helps businesses manage orders, track inventory,

[Read more](/ecommerce/wizcommerce-profile/)

#### Features

##### Best rated features

- Customizable Templates: 5/5
- Pre-built Templates: 5/5
- Online Store Builder: 5/5
- Credit Card Processing: 5/5

##### Worst rated features

- Promotions Management: 3.3/5
- Reporting/Analytics: 3.8/5

[See all features](/ecommerce/wizcommerce-profile/#key-features)

#### Pricing

##### Starter

- Price: $500.00/month

[See full pricing details](/ecommerce/wizcommerce-profile/#pricing-and-plans)

---

### [Znode](/ecommerce/znode-profile/)

- Overall rating: 5/5
- Reviews: 3
- Starting price: $5,000.00
- Free trial: Not available
- Free demo: Not available

#### Overview

Znode is an enterprise, B2B eCommerce platform developed to enable growth through a rich set of built-in features to easily manage content, site search, product information and

[Read more](/ecommerce/znode-profile/)

---

### [Bluemeteor Product Content Cloud](/dxp/amaze-pxm-profile/)

- Overall rating: 4.7/5
- Reviews: 7
- Free trial: Not available
- Free demo: Not available

#### Overview

Blue Meteor Product Content Cloud (PCC) configurable and composable solutions include everything required to uncomplicate product data management and power agile omnichannel

[Read more](/dxp/amaze-pxm-profile/)

#### Features

##### Best rated features

- Catalog Management: 5/5
- Collaboration Tools: 5/5
- Data Quality Control: 5/5
- Digital Asset Management: 5/5

##### Worst rated features

- Content Creation: 4/5
- Information Governance: 4/5
- Data Modeling: 4/5
- Secure Data Storage: 4/5

[See all features](/dxp/amaze-pxm-profile/#key-features)

---

### [Rubick PIM Suite](/catalog-management/rubick-pim-suite-profile/)

- Overall rating: 5/5
- Reviews: 1
- Free trial: Not available
- Free demo: Not available

#### Overview

Rubick PIM Suite is a cloud-based product information management (PIM) solution that empowers businesses to maximize eCommerce sales and online visibility. With a range of powerful

[Read more](/catalog-management/rubick-pim-suite-profile/)

#### Features

##### Best rated features

- Content Management: 5/5
- Product Data Management: 4/5
- Catalog Management: 4/5

[See all features](/catalog-management/rubick-pim-suite-profile/#key-features)

---

### [TruPIM](/catalog-management/trupim-profile/)

- Overall rating: 5/5
- Reviews: 1
- Starting price: $349.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

TruPIM is an all-encompassing Product Information Management (PIM) solution meticulously designed to revolutionize the way growing businesses manage their product catalogs, enhance

[Read more](/catalog-management/trupim-profile/)

#### Features

##### Best rated features

- Third-Party Integrations: 5/5
- Data Quality Control: 5/5
- Catalog Management: 5/5
- Digital Asset Management: 5/5

[See all features](/catalog-management/trupim-profile/#key-features)

#### Pricing

##### Starter

- Price: $349.00/month
- Up to 2 users

##### Basic

- Price: $399.00/month
- Up to 3 users

##### Pro

- Price: $449.00/month
- Up to 5 users

[See full pricing details](/catalog-management/trupim-profile/#pricing-and-plans)

---

### [Bluestone PIM](/catalog-management/bluestone-pim-profile/)

- Overall rating: 4.6/5
- Reviews: 7
- Starting price: $3,000.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Bluestone PIM is a headless, agent-first Product Information Management (PIM) platform, and the first PIM to join the MACH Alliance. AI agents run the daily product data work,

[Read more](/catalog-management/bluestone-pim-profile/)

#### Features

##### Best rated features

- Third-Party Integrations: 5/5
- Data Quality Control: 5/5
- Collaboration Tools: 4/5
- Search/Filter: 4/5

##### Worst rated features

- Content Library: 1/5
- Pricing Management: 2/5
- Version Control: 3/5
- Data Modeling: 3.5/5

[See all features](/catalog-management/bluestone-pim-profile/#key-features)

#### Pricing

##### Basic

- Price: $3,000.00/month

[See full pricing details](/catalog-management/bluestone-pim-profile/#pricing-and-plans)

---

### [Atlan](/data-collection/atlan-profile/)

- Overall rating: 4.5/5
- Reviews: 2
- Free trial: Available
- Free demo: Not available

#### Overview

The Atlan Collect platform helps businesses collect and track high-quality customer experience data. Also available on an easy to use mobile app, Atlan Collect is designed to work

[Read more](/data-collection/atlan-profile/)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/data-collection/atlan-profile/#pricing-and-plans)

---

### [Salsify](/cms/salsify-profile/)

- Overall rating: 4.5/5
- Reviews: 35
- Starting price: $1,500.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Salsify is a product experience management platform that helps brand manufacturers offer the product experiences that customers want, anywhere they opt to shop online. It provides

[Read more](/cms/salsify-profile/)

#### Features

##### Best rated features

- Full Text Search: 5/5
- Access Controls/Permissions: 5/5
- Document Classification: 5/5
- Catalog Management: 4.8/5

##### Worst rated features

- Customization: 2/5
- Data Modeling: 3/5
- Content Creation: 3/5
- Master Record Management: 3/5

[See all features](/cms/salsify-profile/#key-features)

#### Pricing

##### Basic

- Price: $1,500.00/month

[See full pricing details](/cms/salsify-profile/#pricing-and-plans)

---

### [CIMM2](/ecommerce/cimm2-profile/)

- Overall rating: 3/5
- Reviews: 1
- Free trial: Not available
- Free demo: Not available

#### Overview

CIMM2 is a cloud-based digital e-commerce platform that helps businesses sell across online channels. The software integrates with enterprise resource planning systems and offers a

[Read more](/ecommerce/cimm2-profile/)

---

### [Unbxd PIM](/catalog-management/unbxd-pim-profile/)

- Overall rating: 3/5
- Reviews: 1
- Starting price: $99.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Unbxd PIM is an AI-enabled hosted search and recommendations platform that improves content experiences across mobile applications and business as well as eCommerce websites. With

[Read more](/catalog-management/unbxd-pim-profile/)

#### Pricing

##### Basic

- Price: $99.00/month

[See full pricing details](/catalog-management/unbxd-pim-profile/#pricing-and-plans)

---

### [inriver PIM](/data-management/inriver-pim-profile/)

- Overall rating: 4.3/5
- Reviews: 13
- Free trial: Not available
- Free demo: Not available

#### Overview

The inriver Product Information Management (PIM) platform is a centralized solution that helps businesses consolidate, enrich, and distribute their product information. It is

[Read more](/data-management/inriver-pim-profile/)

#### Features

##### Best rated features

- Content Management: 5/5
- Third-Party Integrations: 5/5
- Catalog Management: 5/5
- Metadata Management: 5/5

##### Worst rated features

- Workflow Management: 4/5
- Search/Filter: 4/5
- Data Quality Control: 4/5
- Data Migration: 4/5

[See all features](/data-management/inriver-pim-profile/#key-features)

---

### [Acquia DAM (Widen)](/marketing/widen-collective-profile/)

- Overall rating: 4.4/5
- Reviews: 323
- Best for: Customer support
- Free trial: Available
- Free demo: Available

#### Overview

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful,

[Read more](/marketing/widen-collective-profile/)

##### What users love

- Responsive and knowledgeable support team
- Continuous improvement from user input
- Centralized and flexible asset control

##### To take in mind

- Occasional slow system response

#### Features

##### Best rated features

- Video Editing: 5/5
- Video Archiving: 5/5
- Video Streaming: 5/5
- Video Creation: 5/5

##### Worst rated features

- Reporting/Analytics: 2/5
- File Recovery: 2.5/5
- Compliance Tracking: 2.7/5

[See all features](/marketing/widen-collective-profile/#key-features)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/marketing/widen-collective-profile/#pricing-and-plans)

---

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...

[15](https://www.softwareadvice.com/ecommerce/product-information-management-comparison/?__ai_markdown=true&page=15)

## Popular Comparisons

[

Kontainer vs Canto

](https://www.softwareadvice.com/marketing/canto-profile/vs/kontainer/)[

Bynder vs Acquia DAM (Widen)

](https://www.softwareadvice.com/cms/bynder-profile/vs/widen-collective/)[

On Page vs Sales Layer

](https://www.softwareadvice.com/product-data-management/on-page-profile/vs/sales-layer/)[

Pattern PXM vs Plytix

](https://www.softwareadvice.com/marketing/advanced-media-portal-profile/vs/plytix-pim/)[

ChannelEngine vs Lengow

](https://www.softwareadvice.com/inventory-management/channelengine-profile/vs/lengow/)

As retail companies grow, they often expand the number of places online where customers can view items and make purchases. Manually updating sites is time consuming for both big and small companies, as it requires the individual managing of each location with potentially hundreds of products, each with variations such as color or size.

Users of product information management (PIM) software can manage multiple customer-facing channels from a single system ensuring that the product information, images, and pricing is accurately reflected across every site where they are sold.

Here’s what we’ll cover:

-   [What is product information management software?](#Whatisproductinformationmanagementsoftware)
    
-   [Common features of product information management software](#Commonfeaturesofproductinformationmanagementsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits and potential issues](#Benefitsandpotentialissues)
    
-   [Market trends to understand](#Markettrendstounderstand)
    

## What is product information management software?

Product information management (PIM) software gives retailers a centralized location to store details about every product in their portfolio to share the most up-to-date, accurate information across multiple sites.

This information can include pricing, descriptions, images, and other modifiers, such as colors, sizes, or materials. Users can collaborate on product details, and integrate other software used to market or sell products, such as a [CRM](https://www.softwareadvice.com/crm/) or [ecommerce](https://www.softwareadvice.com/category/4340-ecommerce/) software.

Beyond product information, companies can automate the content they use to market services or products with PIM software, leveraging [digital asset management (DAM)](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) to make sure partner sites have the latest versions.

## Common features of product information management software

| Feature | Description |
| --- | --- |
| Data modeling | Creates a model that organizes data elements in a system to ensure product information is accurate. |
| Digital asset management (DAM) | Manages documents, images, videos, and other digital assets to be used where items are sold. |
| Data quality control | Configures how data from operations is collected for exporting, including the volume and types of data. |
| Catalog management | Organizes the portfolio of products or services and manages the pricing, descriptions, and other modifiers. |
| Collaboration tools | Communicates and works with multiple users to modify product information or manage each channel. |
| Third-party integration | Connects to other systems, such as accounting or point-of-sale (POS) software, to increase functionality. |
| Content syndication | Manages the articles and graphics for publishing marketing content on partner websites and social channels. |
| Version control | Views product data changes over time and synchronizes updates across every sales channel online. |

---

## What type of buyer are you?

-   **International retailers:** Businesses that manage multiple sites across the globe must maintain accurate data for products, but also unique product lines for each region. PIM software helps companies support various currencies so customers can find accurate pricing from wherever they are shopping.
    
-   **Travel companies:** When selling travel packages, companies need to manage the specific itineraries, partnerships, discounts, and other factors for each option using PIM software. Travel companies can also use PIM software to manage other multimedia for each location, such as images and videos.
    
-   **B2C manufacturer:** Many manufacturers have been moving to create and sell products directly to consumers. This avenue of selling products has [grown by nearly 25% in 2020](https://www.emarketer.com/content/direct-to-consumer-brands-2020). These companies typically produce a variety of products that require careful coordination of pricing and details and will often allow buyers to customize products. PIM software is a valuable tool to organize the wide variety of options for each product.
    
-   **Content marketer:** PIM not only helps companies manage the data of their products, but also marketing materials such as graphics and articles. Content marketing professionals in large enterprise companies can use the DAM functionality to manage marketing materials, such as copy, images, or product details. This would typically be used for multiple regional campaigns to retain consistent messaging across channels.
    

## Benefits and potential issues

-   **Boosted time to market:** After a product is manufactured, it takes time to market it, draft product information, and create images to present the item online, especially for those with multiple color or size options. PIM systems speed up the time to market by automatically updating multiple online sites where the product is available for purchase so consumers can buy new items as soon as the information is ready.
    
-   **Accurate inventory control:** The primary benefit of using a PIM system is efficient management of inventory. Companies can ensure pricing and product details are correct for each customer, but also maintain reasonable inventory levels so companies have enough stock on hand to meet demand without spending too much on carrying costs.
    
-   **Increased sales using product data models:** A PIM system is used to form relationships among related items, which helps online retailers recommend products based on what customers are browsing through or have purchased before. Users can create descriptions and relationships for each product that automatically generates a list of items the buyer is most likely to buy. This helps to increase sales.
    
-   **Streamlined customer experience:** As [more shoppers move online](https://blogs.gartner.com/zachary-weinberg/four-ways-to-improve-your-digital-commerce-experience-amid-covid-19/), companies must provide a seamless customer experience for browsing items, evaluating pricing and discounts, and completing a transaction. A consistent experience using PIM software drives customer loyalty and sales.
    
-   **Most effective for online retailers:** For smaller businesses that do the most sales in a physical store and through a single website, a PIM system may be unnecessary. However, as the business grows, these companies should consider adopting PIM tools to avoid the manual management of product information through multiple channels.
    

## Market trends to understand

-   **Accelerated shift to omnichannel sales and marketing:** The value of PIM software is growing as companies attempt to meet growing demands of online consumers who use multiple platforms to browse products and make purchase decisions. Gartner research shows that the most successful companies are [creating consistency among their physical stores, online, and mobile sites](https://www.gartner.com/doc/3983591) and communicating clearly about the changes.
    
-   **Empowered AI chatbots to use product data:** [Chatbot technology](https://www.softwareadvice.com/live-chat/) is driving a new type of customer service where an artificial intelligence (AI) chatbot can assist buyers online. The impact of these bots can be significantly boosted when integrated with the product information provided by a PIM system, suggesting new products related to a shopper’s recent purchases or offering visibility into when items are back in stock.
    
-   **Supply chain disruptions impact sales:** More than one-third of U.S. manufacturers have experienced supply chain disruptions in 2020, and those slow downs can impact the inventory available for customers to buy from. In addition to [digitizing important supply chain documentation](https://www.softwareadvice.com/resources/covid-19-impact-on-supply-chain/), PIM software can help manufacturers share more detailed information with customers about the availability of products in order to avoid losing sales.
    

### Related PIM Software

-   [B2B eCommerce Platform Software](https://www.softwareadvice.com/b2b-ecommerce-platform/)
-   [Catalog Management Software](https://www.softwareadvice.com/catalog-management/)
-   [Headless eCommerce Software](https://www.softwareadvice.com/ecommerce/headless-comparison/)
-   [Marketplace Software](https://www.softwareadvice.com/marketplace/)
-   [Multi-Channel eCommerce Software](https://www.softwareadvice.com/multi-channel-ecommerce/)
-   [Publishing and Subscriptions Software](https://www.softwareadvice.com/publishing-and-subscriptions/)
-   [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/)