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Contentverse

Contentverse is document management for every department in every industry. It's a blank slate for your team to recreate your storage processes and even make them better! • Scan, upload, or drag-and-drop files into the system ...Read more about Contentverse

4.1 (19 reviews)

18 recommendations

Optix

Optix document management and workflow solutions transform organizations from a jumbled, disorganized shared folder to a structured data repository with an easy and organized way to retrieve the file you need when you need it. Fle...Read more about Optix

4.9 (12 reviews)

13 recommendations

Brandfolder

FrontRunners 2024

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in indust...Read more about Brandfolder

4.7 (442 reviews)

6 recommendations

M-Files

M-Files is the leading document management platform for knowledge work automation. It revolutionizes the way knowledge workers handle their processes, from creating and managing documents to automating workflows, collaborating ext...Read more about M-Files

4.2 (180 reviews)

4 recommendations

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Bynder

FrontRunners 2024

Bynder's native, cloud-based Digital Asset Management (DAM) software is designed to simplify and optimize the management of digital assets for both small and large teams. It provides a centralized location to store and manage all ...Read more about Bynder

4.5 (215 reviews)

2 recommendations

Acquia DAM (Widen)

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities....Read more about Acquia DAM (Widen)

4.4 (324 reviews)

1 recommendations

PhotoShelter for Brands

PhotoShelter is a powerful DAM solution that helps you manage your digital content with ease. From organizing and distributing assets to collaborating with your team and automating your workflow, PhotoShelter has you covered. With...Read more about PhotoShelter for Brands

4.5 (252 reviews)

1 recommendations

ClientPoint

ClientPoint is a cloud-based document and proposal generation solution that allows users to create, send, manage and track documents, proposals, contracts, brochures and more. It’s suitable for sales, business, marketing and clie...Read more about ClientPoint

4.6 (159 reviews)

1 recommendations

Marvia

FrontRunners 2024

The modular build application of Marvia helps you put your time to good use. Ensure that everyone within your organization can easily create, manage and publish (local) marketing materials. Within Marvia’s web-based brand portal, ...Read more about Marvia

4.3 (56 reviews)

1 recommendations

Pics.io

FrontRunners 2024

Pics.io is a digital asset management software for small to large businesses. Files are stored using Pics.io storage, Google Drive or Amazon S3. Pics.io comes with version control functionality, which allows managers to track ch...Read more about Pics.io

4.8 (51 reviews)

1 recommendations

Klyck

Klyck is your ultimate solution for organizing, finding, sharing, and measuring content. With Klyck, you can centralize your team's knowledge, providing quick and easy access to all your files, ideas, processes, best practices and...Read more about Klyck

5.0 (17 reviews)

1 recommendations

FotoWare DAM

The FotoWare DAM enables organizations of all sizes to store their important files like images, videos, and documents in one central system. With our solution, everyone can find, share, and reuse these files much more efficiently....Read more about FotoWare DAM

4.6 (11 reviews)

1 recommendations

Filerobot

Scaleflex's Filerobot is a scalable and agile Digital Asset Management tool that uses artificial intelligence to help your teams store, process, share, and accelerate photos, videos, and static content on any web and mobile applic...Read more about Filerobot

5.0 (1 reviews)

1 recommendations

Jira

Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow. Jira enables users to create project r...Read more about Jira

OneDrive

OneDrive is a cloud-based content management solution that provides organizations with a platform to collaborate, share and store documents. This system enables cross-platform synchronization and prevents data loss. OneDrive allo...Read more about OneDrive

Canva

Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution includes features such as drag-and-drop design and photo ...Read more about Canva

Box

FrontRunners 2024

Simplify your tech stack and save on cost with the Content Cloud: a secure, easy-to-use platform built for the entire content lifecycle, from file creation and sharing, to co-editing, e-signature, classification, and retention. An...Read more about Box

monday.com

monday.com is an award-winning work and project management platform that helps teams of all sizes plan, prioritize, manage, and execute their work more effectively. The platform offers solutions for a wide range of use-cases such...Read more about monday.com

Airtable

FrontRunners 2024

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses...Read more about Airtable

Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Miro enables distributed teams to come together to synthesize information, clarify complex idea...Read more about Miro

Buyers Guide

Last Updated: March 16, 2023

As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.

If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs.

Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.

This, of course, requires that the companies manage them effectively. Managing images, video, audio, and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they're organized, secure, easy to retrieve, and centrally available to anyone in the organization.

Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset's lifecycle.

This buyers guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software.

Here's what we'll cover:

What is digital asset management software?

Digital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images, and media files. The software enables businesses to manage the development, organization, and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals, and advertisements.

Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.

Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.

Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.

Sharing files externally with kiteworks

Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software, and tools for media manipulation, such as Photoshop.

Common DAM functionality

The four essential functions of a DAM are to:

  • Upload digital assets, sometimes called “ingesting”

  • Edit or manipulate assets

  • Define assets to increase searchability

  • Distribute and repurpose assets

The common capabilities of these systems facilitate those four key actions. These applications, modules, and features include, but are not limited to:

Asset uploading

This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP, and IPTC standards.

Asset management

Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on.

Dashboards

A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets.

Search

Search features help users find content through keywords, file types, upload dates, metadata, or by using checkboxes to filter assets.

Asset sharing

A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails, and more.

Benefits of digital asset management systems

Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy.

Increases organization and speed: Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.

Simplifies collaboration and version control: Assets are all stored in the same central location and can be manipulated by multiple people. Users can review, approve or leave comments on assets, and version control keeps everyone working on the most up-to-date instance of an asset.

Protects your brand image: A DAM helps organizations protect assets with watermarking and copyright embedding. It also allows users to create press kits and digital images with embargo dates.

How is this software priced?

DAM software has pricing models that are comparable to other types of content management software. Generally speaking, it can be purchased either through a subscription plan or with a perpetual license fee.

Subscription-based

A monthly or annual fee is charged to use the system, typically based on the number of users who need access. Maintenance and updates are typically included; support and training may be an additional fee.

Perpetual license fee

A one-time fee, either for a single user or a single computer installation. Other add-ons, such as updates, training or support, often come at a separate cost.

Additionally, DAM software is sold in two deployment options, including as an on-premise installation or as a cloud-deployed service. Both options have advantages and disadvantages; buyers are encouraged to carefully examine all options before making a decision.