Finding software can be overwhelming. We've helped dozens of businesses choose the right digital asset management software to manage their digital content, photos, videos and articles.

Showing 1-20 of 76 products

Box

Box is a cloud content management platform for companies of all sizes and industries. It offers security and controls for admins as well as sharing and collaboration capabilities for end users across the globe. The Box platform allows... Read more

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Recent recommendations: 22 recommendations

Platforms: MacWinLinux
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Centralpoint

Centralpoint by Oxcyon is a content management solution that can be installed on-premise or accessed on the cloud from any mobile device with an internet connection.The modular applications can be deployed in a configuration that suits... Read more

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Recent recommendations: 13 recommendations

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Workfront

Workfront (formerly AtTask) is a cloud-based project management solution that helps teams to prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and... Read more

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Recent recommendations: 5 recommendations

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IntelligenceBank

IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cloud,... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
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Amplifi.io

Amplifi.io is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral.  Amplifi.io offers controlled... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
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Libris

Libris by PhotoShelter is a cloud-based digital asset managemnt solution for businesses in many industries. Users can upload, organize and share digital assets such as photos, videos and more, with no limit on asset size. Users can... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
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Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
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Wedia

Wedia is a cloud-based marketing resource management and content management solution designed for midsize and large businesses. It allow users to design, manage, distribute and score content across multiple teams and channels. Key... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
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Widen Collective

Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution.  The product offers a centralized library to manage images, documents, audio and video files... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Wordpress

Wordpress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large businesses create, manage and publish content for websites. The customizable solution allows enterprises to use plugins,... Read more

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Microsoft SharePoint

Microsoft Sharepoint is a knowledge and content management system (CMS). The product also provides collaboration tool capabilities. The solution offers typical CMS features like document and digital asset management, case and contract... Read more

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Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This software focuses primarily on data organization and collaboration. The system uses a... Read more

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Bynder

Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets,... Read more

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LogicalDOC

LogicalDOC is a content management solution that caters to businesses of all sizes across various industries such as information technology and services, oil and energy, wholesale and more. Key features include access control, communication... Read more

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Conga Document Generation

Conga Document Generation is a cloud-based document management solution for midsize to large enterprises. Its key features include digital document creation, collaboration and archiving. Conga helps users deliver communication by... Read more

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Octiv

Octiv is a cloud-based content management system (CMS) suitable for businesses of any size in a variety of industries. Organizations can use Octiv to create, share, sign, store and manage documents. The Octiv platform allows users... Read more

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OnBase

OnBase is a cloud-based enterprise information platform that helps small to large organizations manage content, processes and cases. With specific solutions for insurance, financial, higher education, government, commercial and healthcare... Read more

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Panopto

Panopto is a secure video content management software designed for universities and businesses. It helps employees, instructors, and students in video recording, video management, webcasting, video search and more. Users can host and... Read more

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Laserfiche

Laserfiche is a content management platform suitable for businesses of all sizes in industries such as accounting, construction, education, real estate, manufacturing and healthcare. It offers document scanning and data capture, search... Read more

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MerlinOne DAM

MerlinOne is a digital asset management solution that helps users centralize marketing assets. MerlinOne’s batch editing capability allows users to edit multiple files at once. Users can create, download and upload files in different... Read more

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Buyers guide


Last Updated: March 29, 2019

As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.

If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, like images, videos, diagrams, audio recordings and graphs.

Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.

This, of course, requires that the companies manage them effectively. Managing images, video, audio and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they’re organized, secure, easy to retrieve and centrally available to anyone in the organization.

Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset’s lifecycle.

This buyer’s guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software. Here’s what we’ll cover:

What Is Digital Asset Management Software?
Common DAM Functionality
Benefits of Digital Asset Management Systems
How Is This Software Priced?

What Is Digital Asset Management Software?

Digital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images and media files. The software enables businesses to manage the development, organization and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals and advertisements.

Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.

Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.

Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.

Sharing files externally with kiteworks

Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software and tools for media manipulation, such as Photoshop.

Common DAM Functionality

The four essential functions of a DAM are to:

  • Upload digital assets, sometimes called “ingesting”
  • Edit or manipulate assets
  • Define assets to increase searchability
  • Distribute and repurpose assets

The common capabilities of these systems facilitate those four key actions. These applications, modules and features include, but are not limited to:

Asset uploading This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP and IPTC standards.
Asset management Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on.
Dashboards A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets.
Search Search features help users find content through keywords, file types, upload dates, metadata or by using checkboxes to filter assets.
Asset sharing A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails and more.

Benefits of Digital Asset Management Systems

Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy:

Increases organization and speed. Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.

Simplifies collaboration and version control. Assets are