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Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retai...Read more about Brandfolder
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Klyck is your ultimate solution for organizing, finding, sharing, and measuring content. With Klyck, you can centralize your team's knowledge, providing quick and easy access to all your files, ideas, processes, best practices and more. Customize pages tai...Read more about Klyck
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Bynder's native, cloud-based Digital Asset Management (DAM) software is designed to simplify and optimize the management of digital assets for both small and large teams. It provides a centralized location to store and manage all brand, campaign, and produ...Read more about Bynder
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Scaleflex's Filerobot is a scalable and agile Digital Asset Management tool that uses artificial intelligence to help your teams store, process, share, and accelerate photos, videos, and static content on any web and mobile application anywhere in the worl...Read more about Filerobot
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The Fotoware DAM enables organizations of all sizes to store their important files like images, videos, and documents in one central system. With our solution, everyone can find, share, and reuse these files much more efficiently. In a Digital Asset Mana...Read more about FotoWare DAM
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As a leader in digital asset management (DAM), Canto is the simplest, yet most powerful DAM platform on the market. This solution allows organizations to centralize, organize, and share assets. With AI Visual Search, you can use natural language to instant...Read more about Canto
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Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Plus, AI-powered auto tag...Read more about Acquia DAM (Widen)
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Pics.io is a digital asset management software for small to large businesses. Files are stored using Pics.io storage, Google Drive or Amazon S3. Pics.io comes with version control functionality, which allows managers to track changes across projects, dra...Read more about Pics.io
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IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cloud, without the need for ...Read more about IntelligenceBank
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The modular build application of Marvia helps you put your time to good use. Ensure that everyone within your organization can easily create, manage and publish (local) marketing materials. Within Marvia’s web-based brand portal, everyone can find the righ...Read more about Marvia
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Discover Gumlet, a platform crafted to streamline video streaming and image delivery. Gumlet Video accelerates the upload, transcoding, optimization, hosting, and analysis of videos, ensuring swift streaming to millions. Simultaneously, Gumlet Image Optimi...Read more about Gumlet
Google Workspace (formerly G Suite) is a cloud-based suite of collaboration and document management tools designed to help businesses manage video meetings, presentations, multi-person video calls and live streaming. Key features include access control, re...Read more about Google Workspace
Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined templates, document management , indexing, text editing and a repository. The ap...Read more about Paperflite
OpenAsset is a digital asset management solution that enables businesses in the construction, engineering, real estate and architecture industries to store, organize, search, archive and share assets on a unified platform. It provides mobile applications f...Read more about OpenAsset
Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify's user-friendly interface, everyone can get your brand right. Boost content creation, collaborate like clockwork and launch campaigns in a flash without...Read more about Frontify
Pattern PXM, formerly Amplifi.io, is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral. Pattern PXM offers contro...Read more about Pattern PXM
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, p...Read more about Airtable
Meet Marketing Delivery. Store all of your digital assets AND all of your product information, all in one place. The world's first fully integrated marketing solution allowing users to upload, organize, monitor, and distribute their digital content and pro...Read more about Image Relay
Barberstock is a cloud-based digital asset management (DAM) solution that helps organizations manage, organize and distribute their digital assets. Key features include administrative controls, reporting and integration. The solution is dedicated to the tr...Read more about Simpleview DAM
Plytix is Product Information Management (PIM) software. Plytix is the leading PIM on the market for small and medium businesses because of its user-friendly interface, low price point, and their whiteglove approach to onboarding and customer support....Read more about Plytix
Filecamp is a cloud-based Digital Asset Management (DAM) software solution that helps companies organize and share their digital media such as images, videos, and documents. Filecamp comes with unlimited users, each user configured with their own set ...Read more about Filecamp
Asset Bank is a digital asset management platform that caters to medium to large organizations. Asset Bank helps companies centralise, manage, showcase and share their brand materials including images, videos, logos, and documents. It's packed full of fea...Read more about Asset Bank
Make brands, sell products. Brand consistency is key for the recognition of brands and their stories. Brand recognition is the deciding factor in deciding for a product, joining a brand's workforce and the general public perception of a brand. Large org...Read more about CELUM
Sales Layer is a global-leading PIM (Product Information Management) platform that helps companies to automate complex B2B processes and connect their products to any enterprise sales platform or tool within or outside the organization across the entire su...Read more about Sales Layer
ImageKit's real-time media processing APIs and Digital Asset Management platform help tech, marketing and creative teams to deliver, manage and collaborate on media assets at scale. Trusted by over 150K developers and 2,000+ high-growth businesses in 80+ ...Read more about ImageKit.io
Software Advice uses reviews from real software users to highlight the top-rated Digital Asset Management products in North America.
Learn how products are chosen“Usability” includes user ratings for Functionality and Ease of Use.
“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.
Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.
This detailed guide will help you find and buy the right digital asset management software for you and your business.
Last Updated on March 16, 2023As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.
If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs.
Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.
This, of course, requires that the companies manage them effectively. Managing images, video, audio, and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they're organized, secure, easy to retrieve, and centrally available to anyone in the organization.
Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset's lifecycle.
This buyers guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software.
Here's what we'll cover:
Digital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images, and media files. The software enables businesses to manage the development, organization, and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals, and advertisements.
Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.
Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.
Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.
Sharing files externally with kiteworks
Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software, and tools for media manipulation, such as Photoshop.
The four essential functions of a DAM are to:
Upload digital assets, sometimes called “ingesting”
Edit or manipulate assets
Define assets to increase searchability
Distribute and repurpose assets
The common capabilities of these systems facilitate those four key actions. These applications, modules, and features include, but are not limited to:
Asset uploading | This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP, and IPTC standards. |
Asset management | Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on. |
Dashboards | A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets. |
Search | Search features help users find content through keywords, file types, upload dates, metadata, or by using checkboxes to filter assets. |
Asset sharing | A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails, and more. |
Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy.
Increases organization and speed: Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.
Simplifies collaboration and version control: Assets are all stored in the same central location and can be manipulated by multiple people. Users can review, approve or leave comments on assets, and version control keeps everyone working on the most up-to-date instance of an asset.
Protects your brand image: A DAM helps organizations protect assets with watermarking and copyright embedding. It also allows users to create press kits and digital images with embargo dates.
DAM software has pricing models that are comparable to other types of content management software. Generally speaking, it can be purchased either through a subscription plan or with a perpetual license fee.
Subscription-based | A monthly or annual fee is charged to use the system, typically based on the number of users who need access. Maintenance and updates are typically included; support and training may be an additional fee. |
Perpetual license fee | A one-time fee, either for a single user or a single computer installation. Other add-ons, such as updates, training or support, often come at a separate cost. |
Additionally, DAM software is sold in two deployment options, including as an on-premise installation or as a cloud-deployed service. Both options have advantages and disadvantages; buyers are encouraged to carefully examine all options before making a decision.