Finding software can be overwhelming. We've helped dozens of businesses choose the right digital asset management software to manage their digital content, photos, videos and articles.

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TACTIC

TACTIC is a cloud-based and on-premise digital asset management (DAM) solution, which helps businesses across healthcare, manufacturing, IT, automotive, aerospace and various other industries manage the entire asset lifecycle from... Read more

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Recent recommendations: 7 recommendations

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MediaValetFrontRunners 2021

MediaValet is a cloud-based digital asset management solution that helps marketing and creative teams easily manage, collaborate on and distribute their digital assets. With data centers across the globe, MediaValet is available t... Read more

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Recent recommendations: 5 recommendations

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BrandfolderFrontRunners 2021

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in indust... Read more

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Recent recommendations: 4 recommendations

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IntelligenceBank

IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cl... Read more

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Recent recommendations: 3 recommendations

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WoodWing Assets

WoodWing Assets (previously called Elvis DAM) is a digital asset management solution for businesses of all sizes. Key features include collaboration, asset sharing, single sign-on, cataloging, archive management, metadata manageme... Read more

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Recent recommendations: 2 recommendations

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Widen CollectiveFrontRunners 2021

Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution. The product offers a centralized library to manage images, documents, audio and vid... Read more

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Recent recommendations: 1 recommendations

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Amplifi.io

Amplifi.io is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral. Amplifi.io offers ... Read more

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Recent recommendations: 1 recommendations

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Trello

Trello is a visual collaboration tool for planning tasks and projects. While commonly used by agile software development teams, the solution is also used in other departments such as marketing, sales, support and HR. The web-based... Read more

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Canva

Canva is a cloud-based graphic design tool used to create on-brand marketing content by enterprises of all sizes. This solution includes features such as drag-and-drop design and photo editing with access to custom fonts, frames, ... Read more

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OneDrive

OneDrive is a cloud-based content management solution that provides organizations with a platform to collaborate, share and store documents. This system enables cross-platform synchronization and prevents data loss. OneDrive ... Read more

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BoxFrontRunners 2021

Box is a cloud content management platform for companies of all sizes and industries. It offers security and controls for admins as well as sharing and collaboration capabilities for end users across the globe. The Box platfo... Read more

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monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ... Read more

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Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses... Read more

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Wrike

Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f... Read more

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CantoFrontRunners 2021

Canto is a digital asset management system that allows users to centralize, organize and share their brand asset library. As a cloud-based solution, Canto caters to businesses of all sizes across industries. Canto allows user... Read more

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Miro

Miro is a cloud-based collaboration tool for small to midsize businesses. The solution features a digital whiteboard that can be used for research, ideation, building customer journeys and user story maps, wireframing and a range ... Read more

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Lucidpress

LucidPress is a cloud-based web-to-print solution that helps small to large enterprises improve sales processes via brochure printing, digital asset management and more. It enables users to design marketing materials using customi... Read more

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PhotoShelter for Brands

Libris by PhotoShelter is a cloud-based digital asset managemnt solution for businesses in many industries. Users can upload, organize and share digital assets such as photos, videos and more, with no limit on asset size. Use... Read more

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Bloomfire

Bloomfire is a cloud-based collaboration platform that aims to help enterprise employees search for information to do their jobs by connecting people with information and knowledge. Bloomfire delivers content management and social... Read more

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Bynder

Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets, i... Read more

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Buyers guide


Last Updated: June 18, 2021

As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.

If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs.

Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.

This, of course, requires that the companies manage them effectively. Managing images, video, audio, and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they're organized, secure, easy to retrieve, and centrally available to anyone in the organization.

Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset's lifecycle.

This buyers guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software.

Here's what we'll cover:

What is digital asset management software?

Digital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images, and media files. The software enables businesses to manage the development, organization, and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals, and advertisements.

Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.

Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.

Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.

Sharing files externally with kiteworks

Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software, and tools for media manipulation, such as Photoshop.

Common DAM functionality

The four essential functions of a DAM are to:

  • Upload digital assets, sometimes called “ingesting”
  • Edit or manipulate assets
  • Define assets to increase searchability
  • Distribute and repurpose assets

The common capabilities of these systems facilitate those four key actions. These applications, modules, and features include, but are not limited to:

Asset uploading This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP, and IPTC standards.
Asset management Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on.
Dashboards A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets.
Search Search features help users find content through keywords, file types, upload dates, metadata, or by using checkboxes to filter assets.
Asset sharing A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails, and more.

Benefits of digital asset management systems

Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy.

Increases organization and speed: Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.

Simplifies collaboration and version control: Assets are all stored in the same central location and can be manipulated by multiple people. Users can review, approve or leave comments on assets, and version control keeps everyone working on the most up-to-date instance of an asset.

Protects your brand image: A DAM helps organizations protect assets with watermarking and copyright embedding. It also allows users to create press kits and digital images with embargo dates.

How is this software priced?

DAM software has pricing models that are comparable to other types of content management software. Generally speaking, it can be purchased either through a subscription plan or with a perpetual license fee.

Subscription-based A monthly or annual fee is charged to use the system, typically based on the number of users who need access. Maintenance and updates are typically included; support and training may be an additional fee.
Perpetual license fee A one-time fee, either for a single user or a single computer installation. Other add-ons, such as updates, training or support, often come at a separate cost.

Additionally, DAM software is sold in two deployment options, including as an on-premise installation or as a cloud-deployed service. Both options have advantages and disadvantages; buyers are encouraged to carefully examine all options before making a decision.

FrontRunners

Your Guide to Top Digital Asset Management Software, March 2021

Software Advice uses reviews from real software users to highlight the top-rated Digital Asset Management Software products in North America.

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.