Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets, including videos, documents, images or any other form of digital content.
Bynder DAM increases productivity, partly by organizing a company’s digital assets into a centralized, searchable, database that can be accessed by any employee from any location. For security, Bynder DAM uses two-factor authentication and management can change access and editing rules on individual or per-group bases.
Bynder DAM is a cloud-deployed platform and can be accessed from any web browser. It integrates seamlessly with Bynder’s other tools, allowing companies to smoothly add new functionality as needs change over time.
The onboarding is really great at Bynder. They do a decent job making sure that everything is easy to get started with.
Although the onboarding is smooth, there are always problems. It's not cheap enough and does have some UI problems.
Shawna from Compassion International
Intuitive software, great user feedback. A great UX is like a joke - if you have to explain it, it's not a good one.
Implementation was a little bumpy, particularly with the media import. Took longer than expected & project plan wasn't very clear.
Maria from Anthony Nolan
the search functions make it so incredible easy to find the asset you are looking for. Theres also a fun feature of being able to search by colour which is pretty cool! I also like being able to share albums easily, and selecting the level of access someone has to the assets - whether that be read only or actually being able to edit the album themselves.
Some teething problems with the online editing of the images - I still take photos from the system into indesign to make simple image banners as it's easier.
Ewan from RHS
Really simple to use which has supported quick user adoption and helped us ensure our digital transformation could occur.
Bynder has very few flaws but the rights management side could be stronger but this is due to the complexity of our digital assets.
Lesley from MAF International
Employees number: 1,001-5,000 employees
Enhanced collaboration and sharing of digital assets across our global organisation. Ability to keep all our digital assets in one place and organised and tagged to improve searchability and usage. It also allows us to run reports to see how material is being used and who is using it.
Simple to use, intuitive, helpful customer support and Bynder continue to provide enhancements and new functionality to improve our experience. It has been a big benefit to our organisation and enabled us to combine two separate digital asset libraries into one effective global system allowing all our teams across the globe to share and collaborate.
When we reviewed the market we found no one DAM product was an exact match for our needs by Bynder definitely came the closest. We would like more push notification functionality and also stop/start uploads for times where internet connection is patchy in some of the areas where we operate but we know Bynder is continuing to assess and develop new things on their roadmap
Will from Loot Crate
Employees number: 201-500 employees
Flexibility allows for adapting to organizational shifts and pivots. Easy filtered searches make finding assets quick and easy.
Communications can sometimes be lacking. Some features were simply dropped with no notification, features that were a main reason for choosing Bynder in the first place.
Noémie from Lectra
Employees number: 1,001-5,000 employees
Roles and groups allow to have a common platform with different rights: to see, to preview, to download.
And above all, each user can customize his DAM by adding collection or saving filters for recurrent reasarch.
And Sharing is so easy!
For some technical documents, preview is not useful. Another way to see assest, just a list of titles, without any picture, would be useful for some users
Gayla from SunPower
Bynder is a great tool - since it is built to your specific needs, there is a lot of thought that goes into the up front to ensure it's success and user-friendly. Bynder's DAM module empowers our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before.
Bynder's Workflow module is intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. It has greatly improved our communication and efficiency working on projects.
With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance. Having Collections and the file send feature is extremely helpful. We also use workflfow, so Bynder collectively allows us to be nimble in our creative development and asset management.
I wish the workflow tool integrated better with the DAM.
Take your time rolling it out - you have one opportunity to get it right and get adoption in your organization.
Nicola from innocent drinks
Bynder met all of our criteria and have been fantastic at supporting us to get to launch. Matt was great as our account manager, as he has a strong understanding of how the software works. Workshops ensured we set up the metadata and structures in the right way and the initial import went without a hitch. The ongoing support has been prompt and the team are good at communicating. By using Bynder, the ongoing benefits for us are as follows:
*Consistent brand use across all markets
*Easy search tool and download function
*Safety and control of asset storage and sharing
(e.g. not weTransfer)
*Self service searching for non creative teams
*Reuse of assets instead of recreation
*Reduced agency time spent through reuse of assets instead of
Layal from Dubai Tourism
Bynder is a very user-friendly system. It really facilitates our internal communication and external one with other stakeholders and strategic partners. At Dubai Tourism, we are able to tell our brand story in a very efficient way.
I would recommend Bynder as its the better way to work with and manage your digital content files.
Matthieu from VALRHONA
We really enjoyed working with Bynder's team to set up our digital asset manager. Our teams all over the world are now using this "DAM" every day, this is why we do recommend this software!
S. from H&W
Employees number: 51-200 employees
Bynder offers a very versatile DAM so a lot of rather specific features we wanted to get implemented were often already available or at least familiar to our project managers. Bynder has a strong focus on customer experience and communication and really making sure you are getting the product that works best for your needs with project managers really taking their time to understand your company and being able to offer solutions (or at least tweak off-the-shelf solutions) to fit your needs.
Graphic design adjustments do take some time and templates should be a little more customisable and tweakable.
Taylor from Katalyst
Set up of the system was smooth and the support team did a great job in helping us design the system to meet all of our needs. Throughout the year, all issues were able to be addressed quickly and without further follow-up. Overall we have been very happy with the product we have
Bram from Label A
Employees number: 51-200 employees
We started using Bynder over 3 years ago and we've grown with them. From DAM to Marketing Automation we've always been one of the first users and the super intuitive interface makes it that we still use it. We are now with over 70 people in our team and the system still can handle all our assets and workflows.
The interface definitely. It's so easy that we never have to explain how it works. We're OS X users and everything seems really familiair which helps.
The roadmap can always be faster. New features are announced and most of the time released on time but we always want them as soon as we see them.
Bram from Label A
We've been looking for a DAM for a while and with Bynder we found the perfect solution! Bynder does not only store our assets but also helps us distribute them over all our channels.
Ulrich from Avantgarde
Bynder stands out from most other DAM tools because of its intuitive user interface, which renders long trainings or trouble-shooting (almost) obsolete. We can easily share information between our network of international offices, and help them access vital information on the spot.
What I dislike is that the set up of the Corporate Identity Guidelines module took way longer than expected. It has only very basic layout options and does not match the excellence of the DAM component.
With offices around the world it is quite time-consuming to share information between offices. Bynder's branding automation solution has offered the best way to make our assets accessible, searchable, and downloadable with a minimum effort of time.
Silke from explain-it GmbH
Thanks to Bynder's branding automation solution, we could strengthen the structure of our image-date-archive, optimize our internal production workflow and therefore further improve the quality of our explainer videos and Video Based Trainings.
Marc from Buddha to Buddha
Bynder made it possible to portrait our most valuable assets! An image driven company as Buddha to Buddha is, depends on the way our imagery is available and can be shared in a user-friendly and professional way.
Thomas from KIDDINX Media GmbH
Our company works in the children licensing business with various major national and international licensees. All of them have special needs concerning artwork delivery and approval process.
When Bynder initially presented its software to us, we had serious doubts of this program can be customized to our particular working procedures. Two years later, we have no idea how we ever worked without our brandportal. We have the feeling this software was written only for us. Same applies to the German customer service.
It would be great to have a feature to create newsletters or print ads directly out of Bynder.
Thanks to Bynder we are able to offer our licensees a modern, user-optimized online solution. Former time-consuming working procedures are now transparent, efficient and easy-to-use.
We love it!
Kenny from Brandobility
Bynder is all about user experience: I am most impressed by the ease of use, sophistication of development and constant push to make it even easier and better.
I see in Bynder EVERYTHING we ever wanted from a brand content management solution. We did the leg work, the research, and found that Bynder is the centralized portal we¿ve been dreaming about.
What I dislike about Bynder is that it's not a household name. Once people see it, they love it, however, because it¿s a new solution specifically in the US, brands can be reluctant to try something they haven¿t heard of.
What we do
We provide marketing content management services; the kind that help companies organize their content and keep it organized by creating structure and workflow that¿s easy to deploy, use and, most importantly, maintain.