Brandfolder Software
FrontRunners
About Brandfolder
Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.
Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.
Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and group...
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Brandfolder User Reviews
OVERALL RATING
Showing 1 - 5 of 426 reviews
Lindsey
Company size: 11 - 50 employees
Time used: Less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
March 2022
Great File Management Tool!
Ali
Verified reviewer
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
February 2021
Single source and easy way to managing all digital assets
All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.
Pros
The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.
Cons
The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.
Reasons for choosing Brandfolder
Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it.
Reasons for switching to Brandfolder
The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors.
Robin
Company size: 11-50 employees
Industry: Food & Beverages
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2021
Review from the pizza industry
My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.
Pros
This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.
Cons
Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.
Reasons for choosing Brandfolder
We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.
Reasons for switching to Brandfolder
We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.
Samantha
Company size: 51-200 employees
Industry: Automotive
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
July 2022
Brandfolder Review
I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.
Pros
I like that it's a single source of truth for all our assets.
Cons
That I can't use the CDN everywhere and the share links need an easier location to reference them.
Todd
Company size: 10,000+ employees
Industry: Consumer Goods
Time used: Less than 12 months
Review Source
This review was submitted organically. No incentive was offered
July 2022
Did not deliver on pitch
We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.
Pros
I like the search capability, clean design, and unlimited free guest users.
Cons
Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.
Alternatives Considered
Reasons for choosing Brandfolder
Unlimited guest users. Great sales presentation.
