--- title: "Brandfolder Software Reviews, Demo & Pricing - 2026" description: "Review of Brandfolder Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/cms/brandfolder-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / Brandfolder Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/)[Alternatives](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/alternatives/) # Brandfolder Review Custom quote 2 plans Wondering if Brandfolder is right for your organization? Our Digital Asset Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brandfolder 4.7 [(454)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/) Pricing Pricing available upon request ### About Brandfolder Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more. Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets. Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions. Support is offered via phone and email. Do you work for Brandfolder? [Manage this product listing](https://www.g2.com/products/brandfolder/claim_requests/new?auto=true) Wondering if Brandfolder is right for your organization? Our Digital Asset Management Software selection experts can help you in 15 minutes or less. ## Brandfolder User Interface ## Popular Brandfolder Alternatives Main Product Brandfolder 4.7 [(454)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.54Value for money - 4.67Customer support - 4.50Functionality Pricing Available upon request Get Price Alternative Product [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/) 4.7 [(71569)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.70Value for money - 4.35Customer support - 4.55Functionality Pricing Starting at $7.00 per month Get Price Alternative Product [Square 9](https://www.softwareadvice.com/cms/square-9-profile/) 4.5 [(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) Ratings Breakdown - 4.30Ease of use - 4.28Value for money - 4.43Customer support - 4.37Functionality Pricing Starting at $50.00 per month Get Price Alternative Product [Kontainer](https://www.softwareadvice.com/marketing/kontainer-profile/) 4.6 [(304)](https://www.softwareadvice.com/marketing/kontainer-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.43Value for money - 4.62Customer support - 4.34Functionality Pricing Starting at €215.00 per month Get Price Alternative Product [Revver](https://www.softwareadvice.com/cms/revver-profile/) 4.4 [(1025)](https://www.softwareadvice.com/cms/revver-profile/reviews/) Ratings Breakdown - 4.28Ease of use - 4.25Value for money - 4.39Customer support - 4.22Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Box](https://www.softwareadvice.com/cms/box-profile/) 4.4 [(5657)](https://www.softwareadvice.com/cms/box-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.31Value for money - 4.25Customer support - 4.37Functionality Pricing Starting at $20.00 per month Get Price ## Brandfolder Pricing and Plans Brandfolder has two plans. Premium and Enterprise are custom-priced. Premium Contact vendor for details Designed for organizations looking to accelerate on-brand content creation and distribution, gain insights into asset usage, and manage asset availability.… Premium plan includes: - Manage One Brand Or 50 From A Single Dashboard - Define Privacy And Permission Settings For Your Brandfolder - Visual Platform: A Single Source For Brand Assets - Set Permissions: Grant Access As You See Fit - One Link: Easily Share Your Brandfolder - Image Editing: Access Multiple Sizes & Formats - Embed: Instantly Update Assets Onsite - Event Feed: Keep Tabs On Your Brand Enterprise Contact vendor for details Designed for enterprise organizations needing to automate workflows at scale, have greater control and governance, or require specialized creative requirements.… Enterprise plan includes: - Manage One Brand Or 50 From A Single Dashboard - Define Privacy And Permission Settings For Your Brandfolder - Visual Platform: A Single Source For Brand Assets - Set Permissions: Grant Access As You See Fit - One Link: Easily Share Your Brandfolder - Image Editing: Access Multiple Sizes & Formats - Embed: Instantly Update Assets Onsite - Event Feed: Keep Tabs On Your Brand Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Brandfolder pricing compare to alternatives? Explore how Brandfolder's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Brandfolder4.7[(454)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.5 | | [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/)4.7[(71,569)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) | $7.00 /user/mo | Available | Not available | 4.7 | | [Square 9](https://www.softwareadvice.com/cms/square-9-profile/)4.5[(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) | $50.00 /user/mo | Not available | Not available | 4.3 | | [Kontainer](https://www.softwareadvice.com/marketing/kontainer-profile/)4.6[(304)](https://www.softwareadvice.com/marketing/kontainer-profile/reviews/) | €215.00 /mo | Available | Not available | 4.4 | | [Revver](https://www.softwareadvice.com/cms/revver-profile/)4.4[(1,025)](https://www.softwareadvice.com/cms/revver-profile/reviews/) | $25.00 /user/mo | Available | Available | 4.2 | Brandfolder4.7[(454)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.5 - [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/)4.7[(71,569)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) * * * Starting price $7.00 /user/mo Free trial Available Free version Not available Value For Money 4.7 - [Square 9](https://www.softwareadvice.com/cms/square-9-profile/)4.5[(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) * * * Starting price $50.00 /user/mo Free trial Not available Free version Not available Value For Money 4.3 - [Kontainer](https://www.softwareadvice.com/marketing/kontainer-profile/)4.6[(304)](https://www.softwareadvice.com/marketing/kontainer-profile/reviews/) * * * Starting price €215.00 /mo Free trial Available Free version Not available Value For Money 4.4 - [Revver](https://www.softwareadvice.com/cms/revver-profile/)4.4[(1,025)](https://www.softwareadvice.com/cms/revver-profile/reviews/) * * * Starting price $25.00 /user/mo Free trial Available Free version Available Value For Money 4.2 ## Brandfolder Features - Popular features found in Digital Asset Management Access Controls/Permissions Asset Categorization Content Management Customizable Branding Document Management File Management Metadata Management Reporting/Analytics Search/Filter Tagging Version Control Workflow Management - More features of Brandfolder Activity Tracking Alerts/Notifications Analytics API Archiving & Retention Artwork Management Asset Library Asset Lifecycle Management Asset Sharing Brand Guidelines Brand Management Change Management CMS Integration Collaboration Tools Commenting/Notes Content Library Content Publishing Options Customizable Templates Digital Asset Management Document Capture Document Storage File Conversion File Sharing File Transfer Fulfillment Distribution Full Text Search Multiple Format Support Offline Access Project Management Real-Time Data Reporting & Statistics Rights Management ROI Tracking Role-Based Permissions Sentiment Analysis Single Sign On Task Management Task Progress Tracking Template Management Third-Party Integrations Video Management Video Support Visual Analytics ## Brandfolder Integrations Box Integration rated undefined from -1 review Dropbox Integration rated undefined from -1 review Adobe Photoshop Integration rated undefined from -1 review Contentstack Integration rated undefined from -1 review Contentful Integration rated undefined from -1 review Drupal Integration rated undefined from -1 review See all 37 integrations ## Brandfolder User Reviews ## Brandfolder customer ratings - Overall rating: 4.7/5 - Total reviews: 454 ### Rating distribution - 5 stars: 326 reviews (72%) - 4 stars: 120 reviews (26%) - 3 stars: 6 reviews (1%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.5/5 - Customer support: 4.7/5 - Functionality: 4.5/5 --- ### Smart search makes finding media pretty quick! - Overall rating: 4/5 - Reviewer: Danielle T. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros I'm a big fan of the smart search and tagging. My team can quickly get videos and marketing media without knowing the file names. #### Cons When files are larger, we've noticed that getting previews to load takes far longer than similar applications that we've used. --- ### BrandFolder Review - Overall rating: 4/5 - Reviewer: Midori H. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. #### Cons I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. #### Reasons for switching to Brandfolder We kept running out of space and creating new shared drives. Plus, its search capabilities felt too simplistic at times. --- ### Brandfolder Data Asset Management - Overall rating: 5/5 - Reviewer: Christopher M. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit. #### Cons Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder. --- ### Exploitative and Dishonest Practices – Be Cautious - Overall rating: 1/5 - Reviewer: Jenna K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices. #### Cons From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like." --- ### Brandfolder simplifies digital asset management with reliable API access and CDN links - Overall rating: 4/5 - Reviewer: Estrella A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Over 1 year, Brandfolder modernized our digital asset management and asset management. Security is top notch, website and page creation is faster, and the low learning curve outweighs occasional bugs and issues. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Robust API and native CDN links simplify digital asset management and asset management across web applications. High security standards, short learning curve, and solid value for money streamline website and page creation. #### Cons CDN caching delays can cause minor bugs and issues during rapid UI updates. High enterprise tiering affects value for money, while asset management sync delays occasionally slow down website and page creation tasks. --- ### Single source and easy way to managing all digital assets - Overall rating: 5/5 - Reviewer: Ali K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality. #### Cons The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future. #### Reasons for choosing Brandfolder Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it. #### Reasons for switching to Brandfolder The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors. --- ### We are able to store thousands of images without them disappearing - Overall rating: 5/5 - Reviewer: Vani T. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. With Brandfolder we're able to house all of these graphics within a central location so that multiple marketing departments across various branches are able to access and use approved graphics without needing to bother me. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brandfolder has somehow managed to upload all of our thousands of photos into their photo library without loosing those photos. (The surprise) the AI Facial Recognition was also fairly effective in finding specific student models when I thought it would be a total failure. You are also able to create your own custom portal link and email those links to outside contractors and vendors saving me from having to send huge email attachments on a daily basis. They do allow you to save/download images in a variety of pre-defined aspect ratio formats as well. They do have a Canva Integration, I suppose that is ok. #### Cons Every time I close an image from a search, the whole page refreshes and returns me to the top of the image library. The amount of times I've wanted to toss my computer monitor out the window because of it. Thumbnails take way longer than normal to load. Each time they show us some new features during webinars they put them behind another wall for legacy accounts which is really frustrating. --- ### Excellent Solution Digital Assets - Overall rating: 5/5 - Reviewer: Michael O. - Verified reviewer: Yes - Industry: Wholesale - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Brandfolder has been very positive. It has streamlined the way we manage and distribute digital assets, saving time and reducing the frustration of tracking down files. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Brandfolder makes it easy to organize,and manage digital assets across our team. The search functionality is excellent, assets are easy to find, and the platform provides a clean, intuitive experience #### Cons I haven't encountered any significant drawbacks in my use of Brandfolder. It has consistently met our needs and performed as expected. It only becomes difficult to use if you don't put in the time to organize your assets effectively. --- ### Great Team Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Food Production - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I enjoy using this tool as it holds everyone who interacts with the file accountable for any changes #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the it is very secure and along with the team we can manage numerous documents and manage the company's assets #### Cons The learning curve was a bit of a challenge but once you get the hang of it is quite a delight to use --- ### So easy to use! - Overall rating: 4/5 - Reviewer: Misty K. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered I love it! I keep it bookmarked because I use it constantly for all my branding needs (which is a lot). It just makes my life way easier. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use! Brandfolder is a great way to access our digital assets. If you're still digging through messy cloud files and shared drives, you're doing it wrong. #### Cons Not much to hate here. It does what it’s supposed to do without giving me a headache. I guess the price could be free? --- Showing 1 - 10 of 454 Reviews [See All Reviews](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/) ## Brandfolder Popular Comparisons [Google Workspace vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/google-workspace/)[Square 9 vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/square-9/)[Kontainer vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/kontainer/)[Revver vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/revver/)[Box vs Brandfolder](https://www.softwareadvice.com/cms/box-profile/vs/brandfolder/)[Canto vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/canto/)[Airtable vs Brandfolder](https://www.softwareadvice.com/project-management/airtable-profile/vs/brandfolder/)[Bynder vs Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/bynder/) [Compare All Alternatives](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/alternatives/) ## Other Top Recommended Digital Asset Management Software [Klyck](https://www.softwareadvice.com/business-plan/klyck-profile/) **4.9** (29) Recently recommended **15** times [Revver](https://www.softwareadvice.com/cms/revver-profile/) **4.4** (1025) Recently recommended **6** times [Acquia DAM (Widen)](https://www.softwareadvice.com/marketing/widen-collective-profile/) **4.4** (323) Recently recommended **6** times [MediaValet](https://www.softwareadvice.com/marketing/mediavalet-profile/) **4.6** (150) Recently recommended **5** times Stuck Between Options? 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