Brandfolder Software

4.72 / 5 (414) FrontRunners

Our advisors have recommended this product 4 times in the last 30 days

About Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, sin...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

415 Reviews of Brandfolder

Average User Ratings

Overall

4.72 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(302)

302

4 stars

(107)

107

3 stars

(5)

5

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 415 results

February 2021

User Profile Picture

Ali from AZEREX LLC.

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

February 2021

Single source and easy way to managing all digital assets

All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Pros

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Reasons for Choosing Brandfolder

Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it.

Reasons for Switching to Brandfolder

The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors.

April 2021

Robin from Rosati's Pizza & Beef Shack

Company Size: 11-50 employees

Industry: Food & Beverages

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

Review from the pizza industry

My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.

Pros

This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

Cons

Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Reasons for Choosing Brandfolder

We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.

Reasons for Switching to Brandfolder

We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.

February 2021

maggie from Dawn Foods

Company Size: 501-1,000 employees

Industry: Food & Beverages

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

4.0

Functionality

3.0

February 2021

Brandfolder Review

Overall it has been useful.

Pros

I like the layout and visual aspect of Brandfolder. It is nice to view related files when clicking into assets.

Cons

Sometimes difficult to search when you do not know where an asset lives or how it is titled.

November 2019

Sarah from Dealer Inspire

Company Size: 501-1,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

November 2019

Best DAM Tool Around

Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Reasons for Choosing Brandfolder

It had everything we needed. The product was super flexible and it was the perfect fit.

Reasons for Switching to Brandfolder

Didn't have a great experience with support and their product wasn't very flexible to our needs.

August 2020

Mariah from Thrasio

Company Size: 201-500 employees

Industry: Consumer Goods

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

August 2020

Brandfolder Review

My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Reasons for Choosing Brandfolder

We chose Brandfolder because we felt like this was the best fit for our department and overall company. We felt like Brandfolder fit the criteria we were looking for in a DAM.

Reasons for Switching to Brandfolder

We made the switch to make organizing and keeping up with assets easier across our Creative Team. We wanted all of our assets in one centralized location.