Brandfolder software


58 reviews(5.0/5)
58 reviews(5.0/5)

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions.

Support is offered via phone and email.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic)

58 Reviews of Brandfolder

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  • Rommel from The Institute of Direct and Digital Marketing

    Number of employees: 11-50 employees

    September 2018

    Brandfolder makes my job doable

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Its been a very intuitive tool to use. We are currently using the embed functionality to give our course attendees a resource library.

    Pros

    Defintely the Adobe integration
    All the integrations with other apps
    Ease of use
    Export functionalities
    Text recognition in images
    Analytics

    Cons

    Limited to a few collections only
    No constraints for pdf lockdown

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 5,001-10,000 employees

    August 2018

    Love Brandfolder

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    My company started using BrandFolder for the marketing team's asset library. To go from no formal process to something so structured has been amazing. It is great to be so organized and be able to find and share assets quickly is a real time saver.

    Pros

    I love that it is easy to use and intuitive.

    Cons

    So far, no major issues to complain about.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Jean-François from Prevost

    Number of employees: 11-50 employees

    August 2018

    We are happy, but the price...

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Very good, except for the price.

    Pros

    - Easy to use
    - All the functionality we need are there
    -

    Cons

    The price is wayyy to much. We had a smart image account before. The cost was like 500$ a year and it had mostly the same option we are using right now. Fortunatly for you, brandfolder was the only option available for our needs.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Lindsay from Security Benefit

    Number of employees: 501-1,000 employees

    August 2018

    Great Product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We love the ease of use, how it universally meets our needs and how robust Brandfolder is. Customer service is always willing to lend a hand and responds very quickly.

    Cons

    I just wish I had enough time to add all of our assets here!

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 10,000+ employees

    August 2018

    Superb ease of use

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    The user experience is exceptional. The layout is very clean and action buttons are clear. We move quickly, any small items like this really impact our process positively.
    Security settings and the ability to track who has access to our assets are important to us; knowing that assets can have restrictions and expiration dates is one of the features that stood out to us when purchasing this DAM system. Would highly recommend.

    Cons

    I do not like that you can't download videos straight form the system, but have to go to an external media site (like vimeo) to link to.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Chris from CommScope

    Number of employees: 10,000+ employees

    August 2018

    Brandfolder Data Asset Management

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The software is great and the people there are very responsive and helpful with guidance on how to set up, organize and implement our data asset management system.

    Pros

    Brandfolder is very intuitive for my colleagues across the globe. Being able to share and have access via the cloud has really been a game changer for our marketing business and sharing content with coworkers and partners. We have also been able to work with Brandfolder to create a single sign on within our company portal.

    Cons

    No issues with Brandfolder, nothing I can think of that has me wanting more.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Nicole from Ulterra Drilling Technologies L.P.

    Number of employees: 501-1,000 employees

    August 2018

    5 Stars!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We solved the problem of having to be on our VPN to access our S:/ drive, which solved much larger internal problems. It has definitely served us with a branding solution, as well as a platform for storage and direct distribution of files, logos, presentations, etc.

    Pros

    Brandfolder is easy to use for both administrators and guests, offers multiple settings based on your preferences, and has a very friendly and accessible customer service team. I also very much appreciate that BF is always innovating to provide a better solution for their users.

    Cons

    The only feature that I like least is the inability to set an automatic sort per section, rather than a automatic sort for the entire Brandfolder.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Nicholas from Keller Williams Real Estate

    Number of employees: 2-10 employees

    August 2018

    A Dream Come True for a 1-Person Marketing Team

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder!

    Pros

    It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable!

    Cons

    Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Ed from Travelpro Products, Inc.

    Number of employees: 51-200 employees

    August 2018

    Managing Digital Assets is Now a Breeze!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Since implementing Brandfolder at Travelpro, I now have time to focus on other more important tasks. No more time spent searching, culling and sending DAs to customers or sales reps. Now everyone can easily log in as guests and quickly find what they need without my involvement. When I do run into a bit of a snag, customer service has always been available with a quick solution.

    Pros

    It's simple UI. Very little time needed to learn to use as an administrator.

    Cons

    It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Mindy from Cellairis

    Number of employees: 1,001-5,000 employees

    October 2017

    Brandfolder is an awesome tool to collaborate with different departments!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset.

    Pros

    What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

    Cons

    I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Corey from AdColony

    January 2017

    Amazing Customer Service. Awesome Tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I can go on forever about how much I love Brandfolder. We deployed across 23 offices and 900 employees. I love the tracking abilities to make sure that remote offices are using approved assets. It's easy to search, use & share assets of all kind. I would recommend this platform to any business it's like the Apple of DAM. Easy to use no fuss. On top of this, the customer service is amazing.

    Review Source: Capterra
  • Matt from Joyride Brewing

    April 2016

    Helps our business run smoothly

    Ease-of-use
    Quality
    Support

    I love being able to put all my Design Management in one place. It helps communication and saves us all time!

    Review Source: Capterra
  • Mal from Impact Comics

    April 2016

    Just right

    Ease-of-use
    Quality
    Support

    This is perfect. Add a small business I was constantly trying to find a digital file of our logo when a sponsorship of advertising opportunity sprang up at short notice. Now I just remember a simple url. All the versions are there, with instructions on how to use them, and I know they are up to date. Great stuff.

    Review Source: Capterra
  • Jose from www.joseluquin.com

    April 2016

    Good product

    Ease-of-use
    Quality
    Support

    Good tool, great product. Wish could be more accessible for those freelancers not working for an enterprise or agency.

    Review Source: Capterra
  • Luke from Woods The Creative Agency

    April 2016

    It's a great piece of software that works well with large branding projects. It keeps things simple.

    Ease-of-use
    Quality
    Support

    Not necessary for smaller brands, but for larger scale brands with multiple people requiring access to the assets, it's perfect. It would be helpful to have a larger amount of storage than 80MB for individual assets. This is because some clients require access to packaged files with original artwork and links, which can be up to 150MB+.

    Review Source: Capterra
  • Desiree from KPRC

    April 2016

    Fantastic

    Ease-of-use
    Quality
    Support

    Very easy to use, love the graphic of what you are opening

    Review Source: Capterra
  • Katie from WWFC

    April 2016

    Simple Warehouse for a Common Asset Requestor

    Ease-of-use
    Quality
    Support

    This is a great solution for sharing resources, especially as a user, though I have little experience on the administrative side. I pull info, but do not manage it.

    Review Source: Capterra
  • Brian from Inspirato

    April 2016

    We've been using Brandfolder at Inspirato for a little more than a year now.

    Ease-of-use
    Quality
    Support

    We recently renewed our subscription and added the "collections" functionality. Brandfolder is our go-to asset management system for internal and external use. As a growing company with an ever-evolving brand, we need a single source of truth for logos, images, videos, sales collateral and other shared assets. We're very happy with the functionality and ease of administration. We've shared with quite a few partners and have had zero complaints. Great product!

    Review Source: Capterra
  • Sam from WJXT-TV

    April 2016

    Brandfolder does away with the shared drive

    Ease-of-use
    Quality
    Support

    Brandfolder has let us do away with storing proposals on a shared drive, where someone would always overwrite or delete the original...plus the search functionality is so much faster

    Review Source: Capterra
  • Ana from Cambridge English

    April 2016

    Concept is interesting but use is not straight-forward

    Ease-of-use
    Quality
    Support
    Cons

    Searching and finding materials in Brandfolder is not an easy task. And also, grouping is not clear (e.g. leaflets, imagery, etc).

    Review Source: Capterra
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