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FrontRunners 2023

SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits....Read more about SlickText

Sinch MessageMedia

Sinch MessageMedia is a mobile messaging service that helps businesses of all sizes better connect with their customers. Reach them via the channel of their choice and maximize ROI, effortlessly. Send bulk SMS. Create automated ca...Read more about Sinch MessageMedia


Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product...Read more about Avochato


TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. ...Read more about TXT180


FrontRunners 2023

Attentive is the leader in SMS marketing, driving more subscribers and sales than any other SMS than the competition. With 25x ROI and billions in attributable revenue for over 5,000 customers, Attentive is the trusted SMS solut...Read more about Attentive


Birdeye is the highest-rated all-in-one reputation and customer experience platform for local businesses and brands. Over 100,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with ...Read more about Birdeye


Caspio is a cloud-based, no-code, application development solution for organizations of all sizes. The platform is suitable for industries such as health care, media, government, education, nonprofits, consulting, churches and com...Read more about Caspio

Notifii Connect

FrontRunners 2023

Notifii Connect is a cloud-based text and email communications tool designed to keep residents, employees, and community members informed. It can be used to send unlimited text and email notifications to specific audience segments...Read more about Notifii Connect


JustCall is a powerful AI-driven customer communication platform enabling instant connections through Voice, SMS, and WhatsApp. It simplifies workflow automation and team coaching within a unified interface, seamlessly integrating...Read more about JustCall

Call Loop

Send personalized, informational, and emergency text messages, calls, and ringless voicemails messages, fast -- whether they're going to 5 people or 50,000. ...Read more about Call Loop


FrontRunners 2023

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and...Read more about Omnisend


ClickSend is a cloud-based SMS marketing platform designed to help enterprises streamline business communication through messaging. Using the built-in dashboard, professionals can send transactional or promotional SMS to multiple ...Read more about ClickSend

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FrontRunners 2023

Salesmsg is a cloud-based solution that helps organizations communicate with customers via two-way text and multimedia messages. The platform offers a centralized dashboard, which enables businesses to manage contacts and send, re...Read more about Salesmsg

EZ Texting

Since 2004, EZ Texting has served over 210K customers, setting the standard for business texting in the U.S. and Canada. Our top-rated cloud-based platform includes bulk texting, MMS, delivery reports, reminder campaigns, text pol...Read more about EZ Texting


Quiq is a cloud-based solution that helps small to large organizations automate customer communication processes on business websites using artificial intelligence (AI). It provides a live chat module, which allows IT professional...Read more about Quiq


MessageKite is a business texting app designed to streamline communications for front desk teams. It can be used to message customers, coworkers, suppliers, and other contacts from a business number. MessageKite offers features su...Read more about MessageKite


Wikipro is an all-in-one texting platform for small to midsize businesses in various industries. It enables businesses to request online reviews, payments, e-signatures, and more via text. It is designed to streamline customer com...Read more about WikiPro


Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing. Newly Launched: Freshmarketer for Shopify Grow your Shopify storefront with mult...Read more about Freshmarketer


Trumpia is a SMS marketing automation platform that helps small to large businesses manage messaging campaigns and communication across all digital channels. The SaaS solution allows users to automate processes for sending message...Read more about Trumpia

Perfect Doc Studio

Perfect Doc Studio is the ultimate cloud-based platform designed to help businesses streamline their customer communications for businesses across multiple channels, including Document, Email, SMS, WhatsApp, Phone Calls, and Print...Read more about Perfect Doc Studio

5.0 (1 reviews)

Buyers Guide

Last Updated: May 04, 2023

Are you looking to level up your marketing strategy by directly connecting with your customers using mobile devices? Using SMS marketing software for your startup or rapidly growing small business can help you boost open rates of your marketing campaigns by providing personalized and engaging messages that are optimized for mobile devices.

SMS marketing software, or text message marketing software, sends promotional messages, mobile text alerts, and updates via text messages. You can include images, videos, and other graphic elements to capture the attention of your audience. This process allows you to reach your target audience in real time and on the go, leading to higher engagement and conversions. 

This guide provides information you need to choose the right SMS marketing software for your business.

What is SMS marketing software?

SMS (short message service) marketing software lets businesses reach their customers through mobile text messaging. The tool helps users create and manage mobile SMS messages campaigns, track customer responses, and analyze the effectiveness of different marketing strategies. In addition, the tool personalizes SMS messaging content based on individual preferences or previous interactions with the business.

Sales and marketing managers can use SMS marketing software to automate scheduling, segmenting, and sending bulk messages at specific times or intervals. The software also targets relevant audiences, and measures performance metrics across multiple channels such as third party chat applications and social media.

What are some common features of SMS marketing software?

  • Mass texting: Automate marketing campaigns by sending out bulk SMS to large audiences using personalized templates for each recipient. 

  • Contact management: Organize customer contact information, such as email and phone numbers, in one place, allowing users to add new contacts and manage existing ones. 

  • Mobile keywords: Track and store user-submitted keywords to customize the SMS messaging for the recipients.  

  • MMS: Send multimedia messages, such as videos, images, and other dynamic content that are tailored according to the preferences of each customer segment. 

  • Scheduled messaging: Set schedules for sending out notifications, reminders, or alerts at predefined intervals while ensuring peak engagement with customers.

What are the benefits of using SMS marketing software?

  • Boost open rates: Text-based marketing tools let you send SMS messages that are personalized and targeted, increasing the likelihood to be opened by the recipients. Further, with the ability to reach large audiences, SMS software helps increase conversions from potential leads into paying customers.

  • Enhance customer engagement: Using an SMS marketing platform, you can track SMS performance in real-time to make changes accordingly and maximize customer engagement. The text marketing software provides detailed analytics to gain valuable insights into how the text message campaigns perform. You can use the insights to optimize the effectiveness of the text marketing strategies for improved customer experience and higher engagement.

  • Elevate brand recognition: You can add your company’s logo, background color, images, font style, and other graphic elements to your SMS marketing campaigns to match the brand voice. This ensures effective communication with potential and loyal customers while reinforcing the company's identity and branding objectives on a large scale.

  • Foster customer loyalty: Using an SMS marketing campaign platform, you can send personalized messages to the customers' inboxes. This ensures that your messages reach the customers on time, providing useful information and driving a positive feedback loop between the customers and the business. Additionally, you can use an SMS marketing tool to track individual responses from each contact, using them to evaluate customer engagement over time.

  • Improve customer support: You can allow customers to receive updates, notifications, and other important messages directly on their phones. The text message marketing platform can also be used as a communications platform to connect with customers in real time, such as responding promptly when they have queries or complaints about products/services. This helps improve customer satisfaction since companies can address their problems quickly and efficiently.

What are the potential issues with SMS marketing software?

  • Poor deliverability: Poor deliverability can lead to messages going undelivered or being sent late. This impacts the effectiveness and success of campaigns, resulting in lost opportunities to engage with customers. In addition, poor deliverability may result in increased costs due to unnecessary message retries in the case of a bulk SMS campaign.

  • Spam messages: Spam filters may block messages sent through the platform, causing them to not reach their intended recipients. This could lead to decreased engagement and trust from customers, as well as lost revenue due to missed opportunities for promotions or sales. Spam filters also need constant monitoring and updating for effective message delivery. 

  • Unclear unsubscribe feature: Poorly configured unsubscribe features can lead to customers feeling frustrated or ignored when they try to opt out, creating an unfavorable impression and decreasing customer loyalty. Failing to comply with the CAN-SPAM Act by not providing clear instructions on how customers can unsubscribe may result in fines for your business. It is essential that any SMS marketing automation platform provides users easy access and understanding of its unsubscribing feature.

  • Lack of compatibility: Without proper compatibility, the software may not work properly with certain devices or operating systems, resulting in a poor user experience and limited reach to customers. Additionally, incompatibility can lead to data loss or errors when syncing information across different platforms; impacting the accuracy of data captured from the campaigns.

How much does SMS marketing software cost?

Most SMS marketing software products are priced on a “per month” basis, and their entry-level pricing plan ranges from $19 to $99+* per month. An enterprise product that’s priced higher may include additional features such as IVR support, video calls, call tracking, and website builder.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of March 14, 2023. 

Key considerations when purchasing SMS marketing software

  • Assess the coverage of the software across different carriers and countries. When purchasing SMS marketing software, it is important to assess its coverage across different carriers and countries. This will help ensure that your messages are delivered successfully regardless of geographic location or the recipient's carrier network.

  • Evaluate the integration capabilities with other software platforms. Integration allows you to connect your SMS marketing platform with other marketing automation software, such as email marketing or customer relationship management (CRM). This can be beneficial to automate processes, such as combining customer data from multiple sources or integrating a messaging campaign into the overall digital marketing strategies.

  • Check the ability to track and measure campaign results. By tracking customer responses, you can gain valuable insights into what works for your campaigns and optimize the marketing message accordingly. Additionally, measuring results allows you to understand the effectiveness of each SMS campaign in achieving its goals so that future digital marketing strategies are adjusted to achieve greater results.


Products evaluated for the pricing calculation were taken from Software Advice’s SMS marketing software directory, sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Software Advice’s directory that offer them. 

Disclaimer This SMS marketing software buyers guide was authored by Software Advice’s content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.