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Showing 1 - 25 of 392 products

TextUs

TextUs is an internal communications solution designed to help businesses manage contacts, conversations, SMS marketing campaigns and more on a centralized platform. Administrators can gain insights into messaging settings, configure access permissions for...Read more about TextUs

SlickText
FrontRunner 2024

SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits. Primary features include ...Read more about SlickText

SMS API

If you're looking for an easy way to begin sending text message campaigns, but you still want the custom integration of an API, Esendex's SMS API is the perfect fit. It's a fast, customizable program designed to meet your company's communication needs by r...Read more about SMS API

TrueDialog

TrueDialog is a cloud-based SMS texting platform that helps businesses of all sizes send both one-to-one as well as bulk messages to customers. It provides special administrative controls for educational institutions to track and manage multiple conversati...Read more about TrueDialog

Project Broadcast
FrontRunner 2024

Project Broadcast is an SMS marketing software that helps businesses create and manage text messaging campaigns using chat, scheduled broadcasts, campaign management, landing pages, and other features. The platform enables administrators to build relations...Read more about Project Broadcast

Attentive

Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure ...Read more about Attentive

TXT180

TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. TXT180 features an auto...Read more about TXT180

TextP2P
FrontRunner 2024

TextP2P is the ultimate text messaging platform for sending bulk campaigns, automated messages, and having 2-way conversations with your customers. Use Text messaging, email, and ringless voicemail all in one easy to use and affordable platform. TextP2P H...Read more about TextP2P

Birdeye

Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow....Read more about Birdeye

Trumpia

Trumpia has the features you would expect from a mass texting provider, but does much more than keywords or bulk messaging because our automation leads to lifelong customer journeys. That’s why Forbes named us the #1 SMS marketing provider, and G2 named us...Read more about Trumpia

Salesmsg
FrontRunner 2024

Salesmsg is a cloud-based solution that helps organizations communicate with customers via two-way text and multimedia messages. The platform offers a centralized dashboard, which enables businesses to manage contacts and send, receive, and organize custom...Read more about Salesmsg

DialMyCalls

DialMyCalls is a cloud-based auto dialer solution that helps businesses of all sizes automate voice broadcasts, text messaging and email communications. The platform enables users to import contacts and send recorded messages to them. Its reporting module ...Read more about DialMyCalls

JustCall

JustCall is the All-in-One Business Communication Platform. Effortlessly connect with prospects and customers via voice, SMS, email, and WhatsApp. Automate tasks and streamline workflows with 100+ integrations and AI assistance, fostering steady business g...Read more about JustCall

ClickSend

ClickSend is a cloud-based SMS marketing platform designed to help enterprises streamline business communication through messaging. Using the built-in dashboard, professionals can send transactional or promotional SMS to multiple recipients in bulk. Click...Read more about ClickSend

Caspio

Caspio is a cloud-based, no-code, application development solution for organizations of all sizes. The platform is suitable for industries such as health care, media, government, education, nonprofits, consulting, churches and community associations. The s...Read more about Caspio

Jira

Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow. Jira enables users to create project roadmaps to map out all proj...Read more about Jira

Pony Express HQ

Pony Express HQ is a text message marketing platform that helps small businesses, clubs, non-profits dispensaries and communities send and receive messages. The platform can be accessed from any mobile device, computer or tablet to send reminders, notifica...Read more about Pony Express HQ

Call Loop

Send personalized, informational, and emergency text messages, calls, and ringless voicemails messages, fast -- whether they're going to 5 people or 50,000. ...Read more about Call Loop

SMS-iT

SMS-iT is a semi-sentient advanced CRM system with a focus on communication, blending cutting-edge technology with user-friendly features tailored for sales and marketing endeavors. Offering an expansive suite of tools, SMS-iT CRM is designed to facilitate...Read more about SMS-iT

Textmagic

Textmagic is a cloud-based bulk SMS service for small and midsize businesses that is able to send notifications, alerts, reminders and promotion messages via text messages. The web interface allows businesses to upload contact lists and send messages to cu...Read more about Textmagic

Notifyre

Notifyre is a secure, reliable and industry compliant multi-channel communications platform built for business. Its all-in-one hub allows businesses to manage the entire business communications from SMS, to online faxing, to verified messaging and file tra...Read more about Notifyre

4.8

(5 reviews)

vcita
FrontRunner 2024

vcita is a cloud-based, all-in-one business management solution designed especially for service-based micro and small businesses. Entrepreneurs and small business owners from different industries use vcita to manage their time, money, clients and marketing...Read more about vcita

EZ Texting

Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft...Read more about EZ Texting

MessageKite

MessageKite is a business texting app designed to streamline communications for front desk teams. It can be used to message customers, coworkers, suppliers, and other contacts from a business number. MessageKite offers features such as two-way text and pic...Read more about MessageKite

Attendance Now

A subsidiary of Attendance Now, Notify Simply is an SMS marketing solution used by small to large businesses looking for an easy way to send text messages and follow up with their customers. Notify Simply can be used as a stand-alone texting tool or bundle...Read more about Attendance Now

5.0

(1 reviews)

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FrontRunners Logo

Your Guide to Top SMS Marketing, January 2024

Software Advice uses reviews from real software users to highlight the top-rated SMS Marketing products in North America.

Learn how products are chosen

Explore FrontRunners

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

Buyers Guide

This detailed guide will help you find and buy the right sms marketing software for you and your business.

Last Updated on February 05, 2024

Are you looking to level up your marketing strategy by directly connecting with your customers using mobile devices? Using SMS marketing software for your startup or rapidly growing small business can help you boost open rates of your marketing campaigns by providing personalized and engaging messages that are optimized for mobile devices.

SMS marketing software, or text message marketing software, sends promotional messages, mobile text alerts, and updates via text messages. You can include images, videos, and other graphic elements to capture the attention of your audience. This process allows you to reach your target audience in real time and on the go, leading to higher engagement and conversions. 

This guide provides information you need to choose the right SMS marketing software for your business.

What is SMS marketing software?

SMS (short message service) marketing software lets businesses reach their customers through mobile text messaging. The tool helps users create and manage mobile SMS messages campaigns, track customer responses, and analyze the effectiveness of different marketing strategies. In addition, the tool personalizes SMS messaging content based on individual preferences or previous interactions with the business.

Sales and marketing managers can use SMS marketing software to automate scheduling, segmenting, and sending bulk messages at specific times or intervals. The software also targets relevant audiences, and measures performance metrics across multiple channels such as third party chat applications and social media.

What are some common features of SMS marketing software?

  • Mass texting: Automate marketing campaigns by sending out bulk SMS to large audiences using personalized templates for each recipient. 

  • Contact management: Organize customer contact information, such as email and phone numbers, in one place, allowing users to add new contacts and manage existing ones. 

  • Mobile keywords: Track and store user-submitted keywords to customize the SMS messaging for the recipients.  

  • MMS: Send multimedia messages, such as videos, images, and other dynamic content that are tailored according to the preferences of each customer segment. 

  • Scheduled messaging: Set schedules for sending out notifications, reminders, or alerts at predefined intervals while ensuring peak engagement with customers.

What are the benefits of using SMS marketing software?

  • Boost open rates: Text-based marketing tools let you send SMS messages that are personalized and targeted, increasing the likelihood to be opened by the recipients. Further, with the ability to reach large audiences, SMS software helps increase conversions from potential leads into paying customers.

  • Enhance customer engagement: Using an SMS marketing platform, you can track SMS performance in real-time to make changes accordingly and maximize customer engagement. The text marketing software provides detailed analytics to gain valuable insights into how the text message campaigns perform. You can use the insights to optimize the effectiveness of the text marketing strategies for improved customer experience and higher engagement.

  • Elevate brand recognition: You can add your company’s logo, background color, images, font style, and other graphic elements to your SMS marketing campaigns to match the brand voice. This ensures effective communication with potential and loyal customers while reinforcing the company's identity and branding objectives on a large scale.

  • Foster customer loyalty: Using an SMS marketing campaign platform, you can send personalized messages to the customers' inboxes. This ensures that your messages reach the customers on time, providing useful information and driving a positive feedback loop between the customers and the business. Additionally, you can use an SMS marketing tool to track individual responses from each contact, using them to evaluate customer engagement over time.

  • Improve customer support: You can allow customers to receive updates, notifications, and other important messages directly on their phones. The text message marketing platform can also be used as a communications platform to connect with customers in real time, such as responding promptly when they have queries or complaints about products/services. This helps improve customer satisfaction since companies can address their problems quickly and efficiently.

What are the potential issues with SMS marketing software?

  • Poor deliverability: Poor deliverability can lead to messages going undelivered or being sent late. This impacts the effectiveness and success of campaigns, resulting in lost opportunities to engage with customers. In addition, poor deliverability may result in increased costs due to unnecessary message retries in the case of a bulk SMS campaign.

  • Spam messages: Spam filters may block messages sent through the platform, causing them to not reach their intended recipients. This could lead to decreased engagement and trust from customers, as well as lost revenue due to missed opportunities for promotions or sales. Spam filters also need constant monitoring and updating for effective message delivery. 

  • Unclear unsubscribe feature: Poorly configured unsubscribe features can lead to customers feeling frustrated or ignored when they try to opt out, creating an unfavorable impression and decreasing customer loyalty. Failing to comply with the CAN-SPAM Act by not providing clear instructions on how customers can unsubscribe may result in fines for your business. It is essential that any SMS marketing automation platform provides users easy access and understanding of its unsubscribing feature.

  • Lack of compatibility: Without proper compatibility, the software may not work properly with certain devices or operating systems, resulting in a poor user experience and limited reach to customers. Additionally, incompatibility can lead to data loss or errors when syncing information across different platforms; impacting the accuracy of data captured from the campaigns.

How much does SMS marketing software cost?

Most SMS marketing software products are priced on a “per month” basis, and their entry-level pricing plan ranges from $19 to $99+* per month. An enterprise product that’s priced higher may include additional features such as IVR support, video calls, call tracking, and website builder.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of March 14, 2023. 

Key considerations when purchasing SMS marketing software

  • Assess the coverage of the software across different carriers and countries. When purchasing SMS marketing software, it is important to assess its coverage across different carriers and countries. This will help ensure that your messages are delivered successfully regardless of geographic location or the recipient's carrier network.

  • Evaluate the integration capabilities with other software platforms. Integration allows you to connect your SMS marketing platform with other marketing automation software, such as email marketing or customer relationship management (CRM). This can be beneficial to automate processes, such as combining customer data from multiple sources or integrating a messaging campaign into the overall digital marketing strategies.

  • Check the ability to track and measure campaign results. By tracking customer responses, you can gain valuable insights into what works for your campaigns and optimize the marketing message accordingly. Additionally, measuring results allows you to understand the effectiveness of each SMS campaign in achieving its goals so that future digital marketing strategies are adjusted to achieve greater results.

Sources

Products evaluated for the pricing calculation were taken from Software Advice’s SMS marketing software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Software Advice’s directory that offer them. 

Disclaimer This SMS marketing software buyers guide was authored by Software Advice’s content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.