SMS Marketing Software

Finding software can be overwhelming. Software Advice has helped many businesses choose the right SMS marketing software so they can implement mobile marketing strategies and expand customer databases.

Showing 1-20 of 109 products


Twilio's Voice API is a fully programmable VoIP system that helps companies make, manage and route calls to a browser, app, phone and more. Key features include call monitoring, call transcripts, call routing, PBX, auto dialer / p... Read more

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Tatango FrontRunners 2021

Tatango is a cloud-based solution, which assists small to large businesses in retail, hospitality, and media industries with creation and distribution of messages through SMS and MMS channels. Key features include campaign plannin... Read more

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Textedly FrontRunners 2021

Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also off... Read more

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SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits.... Read more

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Trumpia is a SMS marketing automation platform that helps small to large businesses manage messaging campaigns and communication across all digital channels. The SaaS solution allows users to automate processes for sending message... Read more

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EZ Texting FrontRunners 2021

Since 2004, EZ Texting has served over 160K customers, setting the standard for business texting in the U.S. and Canada. EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports, reminder campaigns, t... Read more

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Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read more

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Mobile Text Alerts

Mobile Text Alerts is an online SMS marketing platform that helps businesses of all sizes send bulk text messages to customers. The platform comes with a centralized inbox, which lets users view subscribers' replies on campaigns, ... Read more

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Texting Base

Texting Base is a cloud-based text marketing solution designed for midsize and large companies. It offers personalized campaigns, group texting, campaign management, local number support and message scheduling functionalities with... Read more

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Mobiz is an SMS marketing solution, which helps businesses create personalized campaigns in the form of landing pages to engage with customers. Supervisors can generate mobile surveys and forms including confirmation sections, sin... Read more


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Heymarket is a cloud-based communication tool suitable for small businesses in a variety of industries. It offers a text messaging app that allows users to schedule and manage communications with customers. Native apps are availab... Read more

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TextP2P FrontRunners 2021

TextP2P is a cloud-based SMS marketing solution that lets small to large enterprises personalize communications with prospects using custom messages, improving client experience and sales conversions. The centralized platform enab... Read more

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DialMyCalls is a cloud-based auto dialer solution that helps businesses of all sizes automate voice broadcasts, text messaging and email communications. The platform enables users to import contacts and send recorded messages to t... Read more

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vcita is a cloud-based customer relationship management (CRM) solution for small businesses. Entrepreneurs and business owners can manage their client engagements from any device from anywhere. It enables organizations to dri... Read more

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Pony Express HQ FrontRunners 2021

Pony Express HQ is a text message marketing platform that helps small businesses, clubs, non-profits dispensaries and communities send and receive messages. The platform can be accessed from any mobile device, computer or tablet t... Read more

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MessageMedia is SMS marketing software serving clients of all sizes across the US, UK, Australia and New Zealand. It enables businesses to deliver SMS text messages over the internet. Other features include appointment reminders, ... Read more

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Salesmsg is a cloud-based solution that helps organizations communicate with customers via two-way text and multimedia messages. The platform offers a centralized dashboard, which enables businesses to manage contacts and send, re... Read more

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Call Loop

Call Loop is a cloud-based SMS marketing and voice broadcasting solution designed for businesses of all sizes. It offers audio management, auto responders, bulk SMS, personalized SMS, trigger-based campaigns and analytics function... Read more

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TXT180 FrontRunners 2021

TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. ... Read more

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Straightxt by Pocketstop is a cloud-based SMS marketing solution. The solution is designed to cater to industry verticals such as retail, real estate and restaurants. Key features include a dashboard, reporting, analytics, campaig... Read more


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Buyers guide

Last Updated: January 13, 2021

SMS (or Short Message Service) is the messaging protocol used for sending and receiving text messages on mobile phones. It is supported by all mobile phones, from the most basic to the smartest, and offered by pretty much all mobile networks and carriers worldwide.

Depending on whom you ask, only about 20 to 30 percent of marketing emails get opened. Compare that to the 99 percent open-rate reported by SMS text message marketers and you'll quickly see why so many companies are interested in SMS marketing.

But SMS marketing has its own challenges, both logistical and legal. While emails and email marketing tools are familiar to most modern marketers, the same is not true of SMS marketing. In this Buyer's Guide we answer some of the most pressing questions buyers of SMS marketing software have about the technology and about the tactic in general.

Read on to learn:

What Is SMS Marketing Software?
Common Features of SMS Marketing Software
What Type of Buyer Are You?
Key Considerations for SMS Marketing

What Is SMS Marketing Software?

Sending a single text message is easy. Most people can do that with one hand while waiting in line for coffee.

But sending many well-timed texts to a select group of customers and potential customers and tracking and capitalizing on the results— well, that's a whole different ballgame. And it's far more difficult.

But it doesn't need to be, with the right SMS marketing software. SMS marketing software contains a collection of tools and applications designed to help your company get started with SMS marketing and, most importantly, do so in a controlled and scalable way. (While it can be highly effective, SMS marketing isn't without its challenges and potential downsides. More on those in the Key Considerations section below.)


SMS marketing dashboard in Textedly


SMS marketing dashboard in Textedly


SMS marketing software provides a platform that lets you design, deploy and manage your text messaging campaigns. The software is usually purchased as a cloud-based solution (also known as SaaS), meaning you can log in and use it from any computer. This also means you won't need to craft your marketing messages on your phone's tiny keyboard.

Common Features of SMS Marketing Software

Mass text messaging The core of SMS marketing software. It lets you send messages to large groups simultaneously. Most platforms help organize customers into smaller subgroups.
Scheduled messaging Lets you send individual and group texts at predetermined times. Message timing is even more important with SMS marketing as it is with email marketing.
Message personalization Helps automatically personalize text messages by replacing tags (e.g., #NAME) in your template email with the actual information for each individual recipient.
Shortcodes The key words often used in promotions and advertisements, as in “Text shortcode to 12345 to enter." Shortcodes are used to organize incoming texts and help segment customers.
Automated responses Provides basic automated reply functionality to confirm that messages texted from customers were received.
2-way messaging 2-way messaging identifies and collates individual message replies into separate conversations that can be tied to a database record, such as a customer's CRM entry.
Picture messaging (MMS) Adds MMS functionality to the platform allowing customers and businesses to send and receive multimedia messages, like photos, videos and audio recordings.
Contest and polling tools Provides basic tools and templates for running contests and opinion polls via text message. These are a great way to grow an audience and increase engagement.

What Type of Buyer Are You?

The report "Two Types of Mobile Marketers: Which One Are You?" (content available to Gartner clients) makes a distinction between two types of mobile marketers. Appraising your business and its marketing strategy can help determine which SMS marketing applications will deliver the best results on investment.

  • Mobile-extenders are companies whose primary means of communicating with customers is not via a mobile device. This includes most companies and especially those for whom “Mobile does not enable a unique form of connection to customers and prospects, but rather extends their existing connections to a different form factor."These companies typically find the basic functionality of SMS marketing apps sufficient.
  • Mobile-centrics are companies that “take advantage of the distinct capabilities of mobile devices and networks to engage their customers and prospects in a unique and compelling way that is not possible using techniques derived from the desktop."These companies often have their own smartphone apps which they might choose to supplement with more advanced SMS marketing applications.

Market Trends to Understand

Apart from the strategic and logistical concerns of starting an SMS marketing initiative, there are also legal considerations. Depending on your location, there may be state and federal laws regarding whom your business can text and for what reasons.

In the US, the relevant laws are contained in the Telephone Consumer Protection Act (TCPA) and also in the CAN-SPAM Act. While the latter originally applied only to emailed communications, some of its provisions have also been applied to SMS text messaging. You should seek legal counsel to determine if your proposed SMS marketing will comply with relevant laws. Any failure to comply can result in significant charges and penalties.

As general rules, customers should need to opt-in to receive SMS communications from your business. Similarly, there should be a simple and clear means to opt out of future communications. Many companies use special promotions and contests in order to grow their base of opted-in customers. It pays to get creative here and remember that consumers will be quick to opt-out if they receive excessive or unuseful, unhelpful messages.

Popular SMS Marketing Software Comparisons


Your Guide to Top SMS Marketing Software, January 2021

Software Advice uses reviews from real software users to highlight the top-rated SMS Marketing Software products in North America.

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.