Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing.

Freshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website.

Freshmarketer provides integration with Google Analytics, which allows users to view reports and analyze variations in real time. A visual editor enables users to create variants of web pages for A/B testing. Additionally, Freshmarketer offers a session replay tool, polls and feedback collection.

Support is available via phone and email. Pricing is per month, billed annually.

AB testing
AB testing

AB testing

Form analysis

Form analysis

Funnel analysis

Funnel analysis

Heat maps

Heat maps

Personalization

Personalization

Session replay

Session replay

Supported Operating System(s):

Web browser (OS agnostic)



15 Reviews of Freshmarketer

Overall rating

4.5 / 5 stars

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Juan from JuanMerodio

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

December 2018

A better option to know who sees your website.

This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.

Pros

Freshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.

Cons

I think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

November 2018

I can only recommend it

Pros

Interesting set of features, reasonable price and good customer support.

Cons

I had a few glitches when creating experiments, but had those fixed via customer support.

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer.

So it does save a lot of money at the end of the day which is a big plus.

Chrome extension is really helpful. You can create and manage campaigns right from your browser.

You can use it free for life but with limited features.

Cons

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.
2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Review Source: Capterra

Wilford from Smart Tech Computers Inc

Number of employees:  11-50 employees

Ease-of-use

Functionality

October 2018

Wilford

Pros

This app I really easy to set up compared to other apps of its kind. It also has a lot of features which you can play around with to get your desired outcomes.

Cons

I found that the first test is not easy to set up. There is a lot of self learning to get through but once you have that, you are on your way.'

Review Source: Capterra

jhon from claro colombia

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

I recommend Freshmarketer

Pros

dynamic tool very affordable, with interesting features where we could make maps of the applications, forms of single page.
also offers us an Optimizely business function to add custom attributes is wonderful

Cons

I can not think of any their A / B test tools are really powerful and customer support is excellent

Review Source: Capterra

Suhayl Del Carmen from Linio Group

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Very good tools for digital media and with A / B tests

Pros

It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

Cons

I have nothing against this software, my doubts were quickly addressed when I needed help.

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

FreshMarketer is a great heatmap and site analysis tool

Pros

It provides a clean, easy read of heatmaps and funnel analysis for each website you set up on there. Customer replays are also super helpful to help understand how people are interacting with the page.

Cons

Sometimes it can be a little difficult to set experiments up and using the A/B editing tool isn't the easiest for someone who is new to the software.

Review Source: Capterra

Antony from Tagalys

Ease-of-use

Value for money

Customer support

Functionality

April 2018

A must-have tool when you get started to know what your audience does on your site.

Pros

Heat maps & session recording gave us many insights that were unknown until we used the tool to learn from the data.

Cons

Wish the UI was easier and more marketer friendly. Right now it is functionally very strong but not easy for a new user to understand. Fortunately, their team was very supportive in helping us over multiple online calls to assist with any doubts.

Review Source: Capterra

Rahul from Vidooly

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Great Product and Customer Support

Pros

Its easy to use and understand. It helps in getting the insights that we actually need. Plus the customer support is always ready to help anytime.

Cons

Nothing really. Uptil now i havent faced any issues with the product. The UI is amazing also. Thanks for the support.

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros

- Really simple to setup either the connection to the app and tests.
- Lots of features to experiment with.
- Nice user interface.
- Great documentation.

Cons

- Since it is based on JS, may be slow some times
- The pricing can be high
- Can be a little confusing to set up a split test for the first time.
- Documentation hard to find

Review Source: Capterra

Laura from Hickety Pickety

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Simple, non-intimidating dashboard yet well-rounded applications package

Pros

I like it most for its heatmaps, funnel analysis and session replay recordings. I prefer A/B Testing through a different software, but this one is decent; I do appreciate that they've recently introduced AB test settings to auto-allocate 100% traffic to the winning variation and auto-pause the experiment upon the announcement of the winning version.
It's a non-intimidating interface and I'd recommend it to the relative beginner and small/medium businesses. The pricing is decent, and though I don't use the customer support that much, I find it reassuring to know that they are available 24/7.

Cons

A tiny hiccup on the heatmaps is using them on pages with infinite scroll. Freshmarketer do however regularly seem to listen to customer feedback as they issue regular updates rather frequently. Thumbs up for that.

Review Source: Capterra

Isabel from UDONE

Ease-of-use

Value for money

Customer support

Functionality

March 2018

This software is cheaper than others alterntatives.

Pros

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others. Also It permits integrated form analysis.

Cons

Freshmarketer offers features like heatmaps, session replay, A/B testing, among others. Also It permits integrated form analysis. The support team does not anwer quickly.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Good Feature Set But Poor Implementation

Pros

Integrated form analysis.
You can create custom funnels.
You can see the heatmaps for your experiment variations.
It's cheaper than most alternatives.

Cons

Technically not very great. I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast. You can use this if you are a small to medium size company and you have time to spare.

Review Source: GetApp

Arup from Orderhive

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Useful, easy and cost-effective

Pros

URL clubbing for a single step in funnel
Clicks on sections shown as percentage of the total clicks
Simple UI

Cons

Set up and onboarding should be made easier
Should have an advanced feature of account based attribution

Review Source: Capterra

Abhishek from Zee Entertainment Enterprises Limited

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Review Source: GetApp