Lead Capture Software

Lead capture software gathers data about the people or businesses with a potential interest in your product or service and aggregates it into a searchable database. These tools then help teams analyze that data so that either the sales or marketing department can take the immediate next best action.

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Showing 1 - 20 of 85 products
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Showing 1 - 20 of 85 products

Act-On

Act-On is a complete CRM solution that incorporates marketing integration with online social media monitoring and analytics, as well as comprehensive webinar and event planning to boost online participation and customer loyalty....Read more

2 recommendations

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

Pipedrive

Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action invol...Read more

Pardot

Business-to-business (B2B) sales simplified with Pardot’s solution. Lead scoring and email marketing tools help generate, nurture and manage prospective clients until they’re ready for the sales team to close the deal....Read more

Bitrix24

Bitrix24 is a client management solution that provides a platform for businesses to organize and track interactions with potential or existing clients and partners. The software allows users to log and manage client interactions, ...Read more

Really Simple Systems CRM

Really Simple Systems is an easy to use cloud CRM system designed for small and mid-sized organizations, yet also perfect for larger teams. There’s a customizable Sales CRM, plus options for Marketing and Service tools and integra...Read more

Lusha

Lusha is a lead generation platform, which helps sales representatives, recruitment managers and marketers in businesses of all sizes find contact details of prospects to reach out and generate leads. The software allows managers ...Read more

SalesRabbit

SalesRabbit is a cloud-based sales enablement and customer relationship management software designed to help outside sales teams manage sales in the field. The software and mobile app include a suite of features for each lev...Read more

Survey Anyplace

Survey Anyplace is a cloud-based survey solution for customer service, marketing and sales professionals in businesses across various industries. Features include a quiz builder, assessment tools, on-page widgets and multi-user ma...Read more

AWeber

AWeber provides email marketing services for small businesses. This solution helps automate email followups and delivery of newsletters. AWeber offers auto-responders that enable businesses to deliver targeted, personalized a...Read more

Software pricing tips

Read our Lead Capture Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline acce...Read more

Poptin

Poptin is a user-friendly conversion toolkit that helps users turn website visitors into leads, email subscribers, and customers. With its no-code builder, you can easily create engaging pop ups, embedded forms, widgets, and autor...Read more

Accelevents

Accelevents is a cloud-based event ticketing and mobile fundraising platform. In addition to online ticketing and registration solutions, Accelevents offers mobile and online silent auctions, opportunity drawings, online donation ...Read more

ShortStack

ShortStack is a cloud-based campaign creation solution. It helps in designing campaigns using various widgets, themes and templates. The solution is used to create sweepstakes, contests, landing pages, special offers and custom fo...Read more

ZoomInfo

ZoomInfo powered by DiscoverOrg provides buyer intent data and alerts to sales and marketing teams. This cloud-based solution is suitable for businesses of all sizes looking to streamline marketing initiatives and workflows. It he...Read more

Salesflare

Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. It automates the data entry user would normally have in a CRM by g...Read more

Socio

Socio is a ticketing and event management solution that helps businesses handle registrations, online meetings and lead capturing operations via a unified platform. It enables organizations to organize virtual, in-person and hybri...Read more

4.90 (98 reviews)

Leadfeeder

Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries. Leadfeeder offe...Read more

4.31 (90 reviews)

Chili Piper

Chili Piper is a business VoIP platform that helps enterprises schedule online meetings/appointments and streamline communication across the organization. Professionals can create customizable meeting templates with dynamic fields...Read more

4.37 (87 reviews)

VYPER

VYPER is a customer loyalty management solution that helps businesses conduct contests, set up reward programs and manage giveaways on a centralized platform. It allows team members to use the pre-designed templates to create and ...Read more

4.60 (83 reviews)

Popular Lead Capture Software Comparisons

Buyers Guide

Last Updated: July 29, 2021

Even though they're separate departments, sales and marketing work toward a common goal: Converting prospective buyers into satisfied customers.

  • Marketing develops a variety of initiatives—ranging from traditional advertisements to targeted email and social media campaigns—to generate interest in your company's product or service.
  •   
  • Sales capitalizes on that interest, closing deals and selling your product or service to targeted consumers.

This conversion depends on successfully attracting, or capturing, "leads," i.e., people or businesses with a potential interest in what you're selling.

It's crucial to track where your leads come from for two reasons:

  1. So marketing knows which campaigns are successful.
  2. So sales knows which leads are the most promising.

That's where lead capture software comes in. These tools help marketing teams aggregate and review the leads they pull in from various marketing campaigns, and help sales teams identify which ones get put on the "nurture" track.

In this guide, we'll discuss the key features of lead capture software, outline which tools you should look at based on your business size and highlight some considerations you should review with vendors before making a purchase.

Here's what we'll cover:

What Is Lead Capture Software?
Common Features of Lead Capture Software
What Type of Buyer Are You?
Key Purchase Considerations

What Is Lead Capture Software?

Lead capture software gathers data about the people or businesses with a potential interest in your product or service and aggregates it into a searchable database. These tools then help teams analyze that data so that either the sales or marketing department can take the immediate next best action.

The information contained in these leads may include:

  • Name
  • Source of lead
  • Contact information
  • Preferred method of contact
  • Previous interactions with your company

The sources of these leads include, but are not limited to:

  • Responses to marketing materials
  • Responses to sales outreach
  • Customer support agents
  • Purchased lists

Lead capture is the first step in the sales pipeline. The next steps include nurturing, lead scoring, analytics and a variety of other procedures that sales teams follow to turn leads into closed sales.

Thus, although lead capture software can be purchased as a best-of-breed, or stand-alone solution, you will frequently find it as just one component of a larger lead management suite or marketing software suite.

See the "What Type of Buyer are You?" section below for a breakdown of which tools you should consider based on the size of your business.

 

Common Features of Lead Capture Software

Lead capture software will contain some, if not all, of the following features:

Leads database Create and store leads data from numerous marketing efforts in a centrally accessible database. Organize leads using tags or classification criteria that you can set. Import or export data to or from other sales and marketing software platforms as needed based on the buyer journey.
Lead forms Place forms in key places on your website prompting visitors to enter contact details, often in exchange for access to gated information.
Multiplatform support Gather leads from multiple platforms and marketing efforts, including your website, email, social media and other sources.
Lead analytics and reporting Create and analyze lead reports to see how marketing and sales efforts are performing, i.e., which marketing campaigns are most successful and which types of leads are converting at the highest rates.
Integrations Integrate lead capture with other lead management tools to make effective use of your database and nurture leads through to closing a sale.

A lead dashboard in Infusionsoft

A lead dashboard in Infusionsoft

What Type of Buyer Are You?

You can purchase lead capture software as a stand-alone tool, as part of a larger lead management suite, or as one application within a robust CRM or marketing platform. Your company's size and industry needs will influence how you should invest.

  • Small business. If your business is small, you can likely get by with stand-alone lead capture software—if nothing else, it's good to have a database that keeps track of all the leads you've obtained. However, as you grow, you'll want your leads database to integrate with other sales tool, so consider how long you expect to use the stand-alone system based on your business growth expectations.
  •   
  • Midsize business. If you're a midsize or growing business, consider a lead management suite, which will offer lead capture in addition to nurturing, scoring and segmentation capabilities. You'll want it to integrate with your other sales, marketing or customer relationship management (CRM) software.
  •   
  • Large business. At the large or enterprise scale, your business will almost certainly need lead capture functionality as a part of larger lead management or sales and marketing software. It is unlikely that it would be cost-effective for you to purchase best-of-breed lead capture software.

Key Purchase Considerations

Other factors to consider when picking lead capture software include:

Integration with other systems. This will likely be the key consideration when it comes to choosing lead capture software. A database of leads that doesn't integrate with other sales or marketing tools won't prove very useful. To make lead capture a valuable resource to your company, you'll need those other functions to nurture leads along the sales pipeline and turn prospective buyers into satisfied customers.

Cloud-based vs. on-premise software. These days, most lead capture software is distributed over the cloud. This means that your business doesn't need to host the platform on its own hardware, and you won't require ongoing IT resources to maintain that hardware, as with on-premise solutions. Due to lower upfront and maintenance costs, cloud-based tools are often the smarter choice for small businesses. Ask vendors about their deployment options, training and customer support services when you're evaluating software to ensure you choose a system that best meets your needs.

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