

Pardot Software
About Pardot
Pardot Pricing
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Starting price:
$1,250.00 per month
Free trial:
Available
Free version:
Not Available
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Create and save custom views of your data with lenses to understand how your marketing is performing.
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Pardot User Reviews
OVERALL RATING
Showing 1 - 5 of 567 reviews
Anonymous
Time used: Less than 12 months
Review Source: Capterra
December 2021
Pretty solid Marketing Automation platform, good if you are a Salesforce customer

Kate
Verified reviewer
Company size: 11-50 employees
Industry: Financial Services
Time used: Less than 12 months
Review Source: Capterra
September 2020
Pardot delivers on promises
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
Pros
The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Cons
There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
Reasons for choosing Pardot
Alignment with Salesforce
Reasons for switching to Pardot
Greater functionality and alignment with Salesforce
Tiju
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: Less than 12 months
Review Source: Capterra
November 2021
Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses
Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!
Pros
In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.
Cons
Lead routing is not available. I am looking for in-built round-robin routing functionality.
Reasons for choosing Pardot
Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
Reasons for switching to Pardot
Price and getting in-house integration with our current CRM SFDC.
Joshua
Company size: 201-500 employees
Industry: Education Management
Time used: Less than 2 years
Review Source: Capterra
April 2022
Integrates well with Salesforce but lacks features of competitors
Pros
The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.
Cons
The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.
Reasons for switching to Pardot
We migrated to Salesforce and wanted to take advantage of the integration between Pardot and Salesforce. In retrospect, I wish we had stayed with ActiveCampaign and just utilized other methods of integration.
Anonymous
Company size: 201-500 employees
Time used: More than 2 years
Review Source: Capterra
April 2022
Expensive and UI left much to be desired
The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.
Pros
Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.
Cons
Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.