Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

345 Reviews of Pardot

 

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Software Advice Reviews (97)
More Reviews (248)

Showing 1-20 of 97

Fraser from Ideagen PLC
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

a fantastic automated tool to help generate more leads

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

- being part of salesforce means that it is a credible and reliable piece of software
- their customer help service is second to none
- the resources they have to offer are fantastic
- super intuitive and easy to use/learn

Cons

- the PRO version is quite expensive
- Pardot does not have as much integration functionality as some other CRM tools out there on the market

Review Source
 
 

Rohit from Sterling Talent Solutions
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

Marketing tool for salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Integration between Salesforce (campaigns, leads and contacts ) and pardot is easily manageable and does not require coding skills. Could be easily learned by administrators.

Cons

There is some weird limitations of pardot. The biggest one being, you can't map formula fields between Salesforce and pardot.

Review Source
 
 

Kayla from Howard CM
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2018

June 2018

Pardot!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Pardot has amazing features! Their classes at their learning locations are very informative if you are going to be using it on a daily basis. Great and dependable system for sure!

Cons

The only thing that is kind of a hold back is that they are highly regulated on what content goes out to who so it may take a while to get campaigns through depending on how you do it.

Review Source
 
 

Stacy from Health and Housing
Specialty: Healthcare / Medicine
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2018

May 2018

Powerful, Customizable Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love that it integrates so well with Salesforce. It is incredibly customizable, more so than any other automation tool I have used.

Cons

This product is costly compared to others, but for a larger business it is a powerful tool. Unfortunately, some of the best features are only available if you upgrade to an even more expensive plan.

Review Source
 
 

Sachin from Wayfair
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

April 2018

April 2018

I have recommended this to my marketing team for now...!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Due to the transparency we have in our work culture i could talk the marketing team to give this product a try and so far so good. Finding leads has become a pretty vivid job now and scoring criteria based on opening an email or clicks on it the best leads come our way. Focus has increased. Hopefully i get a huge appreciation due to this.

Cons

I am not sure about how the campaigns are gonna be created hence forth (if need be they will find another software for that). But as compared to others, they liked what they saw until now. Not much in negative as of now.

Review Source
 
 

Rebecca from Electrical/ Electronics Manufacturing
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Parrot Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features.

Cons

I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues.

Review Source
 
 

JASON from SecZetta
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Pardot is all you hoped the others would be but with the right price.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use and configure. Great reporting and workflows. Engagement studio is a game changer and will definitely drive results.

Cons

Drilling down on reports isn’t as intuitive as the rest of the tools. When running a campaign, it isn’t as easy as point and click to get to the results. You have to know where to look and go.

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Pardot has revamped how marketers can build customer journeys. The interface is intuitive and slick. It simplifies what could be a complex process.

Cons

A high pardot score does not always mean they are very interested in your product. The social media listening tools are not as good as competing products.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Fitness centers and gyms
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Good tool for B2B Companies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce Pardot is a good resource for Business-To-Business companies. It helps you to organize all your sales leads and send email marketing.

Cons

There aren't really any cons to this tool. I suppose that it's a bit expensive if you're a small company.

Review Source
 
 

Jack from Corrao Group LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Pardot, The Everything Automation System

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR™ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros

Sync to Salesforce - unlike no other Marketing Automation System.
Ease of use and navigation.
Easy campaign management

Cons

Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

Review Source
 
 

Kayla from Financial planner
Specialty: Retail
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, great software and user friendly!

Pros

The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons

The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

Review Source
 
 

Michael from ROI4Sales
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Not intuitive enough and support is awful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

Review Source
 
 

Tom from Merkle Inc
Specialty: Other
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2017

October 2017

The best B2B Marketing Automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall excellent.

Pros

Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons

Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Review Source
 
 

Nathan from Elevated Third
Specialty: Marketing Agency
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Incredibly Powerful and Flexible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The UI makes seemingly complicated things, like drip campaigns, accessible.
There is an almost endless variety of rules that allow of incredibly detailed campaigns.
Integrations with CRMs and other tools are very easy to set up.

Cons

Many training resources are old and have not been updated for the current UI.
Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

Review Source
 
 

Sue from Cezanne HR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Good value for money and a reliable service

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros

Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons

Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

Review Source
 
 

Ben from Reciprocity
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Great automation tool for companies looking to scale email marketing and nurture programs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall great product. Excellent value for the money.

Pros

Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons

Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

Review Source
 
 

Meghan from Employment Solutions
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Excellent Marketing Software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros

Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons

I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

Review Source
 
 

George from CLEAResult
Specialty: Consulting
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

Pardot is an extremely flexible tool that I have come to really enjoy using

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Review Source
 
 

Suzanne from Horizon House
Specialty: Publishers
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

 
 

Matt from Omnipress
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros

- Once you have solid templates built, creating new emails and landing pages is very fast
- Integration with Salesforce is solid, no issues with data sync in either direction
- Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons

- Getting started with the Program can be tough because there is so much it can do
- Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up.
- Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

 
 
 
Showing 1-20 of 248


July 2018

July 2018

Used it in conjunction with Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easily integrated with Salesforce, good dashboards for metric reporting, nice layout, a variety of tools

Cons

Cannot send a lot of emails at once, a little clunky, speed not great, email editor is not very easy to use

Review Source: Capterra
 

Abegail from Polymaster

June 2018

June 2018

Nothing to get excited about, but its still helpful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Its just like every other business helper tool where they categorize prospects. Id say its a bit helpful, we're using it at the moment, I like how you can calendar events too.

Cons

nothing to really say what I least like because they serve the purpose and i am perfectly fine using it.

Review Source: Capterra
 


June 2018

June 2018

Good for those who are already using Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how the connection with Salesforce works; I have all my Salesforce leads and campaigns in Pardot so there is little to no need to export or import anything. I also like the Engagement Studio - it is a pretty visual and simple way to set up marketing automation.

Cons

The interface is sometimes unnecessarily complex; the social sharing feature could be improved - especially when a social network changes something, it takes a while to appear on Pardot.

Review Source: Capterra
 


June 2018

June 2018

A good B2B companion to Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like Pardot I really do but at times it can be challenging and a little clunky. I'd say they have to put more time and energy into making it a bit more user-friendly.

Cons

It can be a little tricky when setting it up at first but after awhile you get the hang of it. I wish they would include more ways to do things sometimes it's not as intuitive as you'd like.

Review Source: Capterra
 


June 2018

June 2018

One of the most difficult pieces of software I've had to work with.

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

The only pro here is that Pardot is a Salesforce product and therefore integrates pretty seamlessly with salesforce data.

Cons

I work with Pardot from a third-party perspective; i.e. I use the reporting features and back-end features on behalf of clients who have accounts. This is one of the most difficult platforms I've ever used and I think it's important from an integration standpoint to know how a platform works for the people you'll be working with. Reporting is not at all intuitive and is often incorrect, and construction of assets like landing pages is clunky at best.

Review Source: Capterra
 


June 2018

June 2018

Great concept but needs work on the execution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the connection with SalesForce and it has some really good connectors to other 3rd party tools like Wistia that provides great insight.

Cons

The reporting for most marketing automation is disjointed when it comes to getting clear campaign reports in Pardot and to show those results in SalesForce. I wish there was better out of the box reporting when using their two native products.

Review Source: Capterra
 


June 2018

June 2018

Best email marketing software with SalesForce behind it, nough said!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use, intuitive and simply gets the job done! Great dashboard, reporting, user insights. Sometimes it leaves you with a guilt that you know so much about your site visitors and users! lol

Cons

Would be better if it offers custom analytics reports, or way to generate custom reports. But overall very satisfied with pardot. Will definitely recommend it to everyone!

Review Source: Capterra
 


June 2018

June 2018

Run of the mill for marketing automation.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's pretty good for people who don't understand more difficult programs for designing. It's pretty basic, but it offers a lot of range from drip campaigns, to landing pages to creating email blasts. If you're just getting into marketing automation this could be the program for you. Since it's owned by Salesforce, switching between the two is pretty seemless.

Cons

Basically the same as the pros. It's basic. If you're looking for a marketing automation program that you have more control over, keep looking.

Review Source: Capterra
 

Timothy from Dematic

June 2018

June 2018

I receive pardot emails on possible prospects

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

awesome for leads!

Pros

I like that in the mornings, i will come to work and i am able to see which future customers visited my companies website

Cons

I have not experienced anything negative other than it took a while for my credentials to get approved

Review Source: Capterra
 


June 2018

June 2018

We use Pardot as our main marketing automation software.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Full transparency of a contacts activity!

Pros

I really like that this lives within salesforce. It is nice to be able to see all the activity of a lead in one spot.

Cons

There are a few oddities - there is no spellcheck on the email creator which is kind of annoying. It's also a mindset change from other automation software - not as user-friendly.

Review Source: Capterra
 


June 2018

June 2018

There's a lot you can do with Pardot which is great from an insider perspective.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall good concept for management purposes, but the program would close for maintenance and was glitchy a lot.

Pros

I used Pardot to create custom URLs to track performance on social media. It's great for creating custom URLs and storing them and keeping track of data. I also used Pardot for email marketing, which again was great for keeping everything in one place and automating emails.

Cons

The program was very glitchy and would often be down for maintenance a lot. There's also a lot to the program, so you really have to know your way around the system to take full advantage.

Review Source: Capterra
 

Ellen from Maroon.ai
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

good marketing automation for B2B

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

To be honest I found Pardot much better before it was acquired by sfdc. It's a full feature marketing automation solution and allows for omnichannel outreaches and follow-ups. Form handlers are great for helping identify duplicates.

Cons

in the quest to build a product that works seamlessly with salesforce, pardot has been made sloppy. The automation campaigns are not the best and need improvement, they are not as smart as the one's on marketo or eloqua. My suggestion is for Pardot to focus on being a top notch market automation instead of a perfectly integrated solution.

Review Source: Capterra
 

Sonya from In Vivo Designs

May 2018

May 2018

Fairly simple to learn the basics, compared to other similar tools. Though less robust.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Insights into visitor traffic, email campaign management.

Pros

Less of a learning curve than full Salesforce or other similar customer data tracking & marketing tools. Editing email templates is fairly straightforward. Love the engagement studio functions where page visits to certain pages can trigger emails to known customers.

Cons

Doesn't seem to have as much depth or ease of analysis as I'd like, though perhaps this is due to a limited access account. However, if that's the case, it should explain this to me. For example, on drip email campaigns, I can see the stats for individual emails, or for all emails in a single drip campaign, but I can't find a single page where I can see all stats for all emails sent to all prospects. I want more analytics than I find with this tool. Also, it was a pain to navigate the Wordpress integration and much of the documentation is outdated and redirects to Salesforce documentation.

Review Source: Capterra
 


May 2018

May 2018

Clunky, to say the least.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Provides good exposure to customer interaction.

Pros

Pardot is a fairly robust platform with significant functuonality. Good news for this platform is that there's no restriction on oass-through data to Salesforce.

Cons

Don't even THINK about this platform unless you're on Salesforce, there would be no advantage. While Pardot does have some reasonable power in scoring and automation, the functionality is far better in platforms like Marketo. The biggest issue is how arduous anything is on the platform. Clearly built by developers this platform has templates that are difficult to vustomize and an overall complexity not found w/ other MA platforms. Unless you REQUIRE unlimited SF integration, save yourself the oain and get Hubspot or Marketo.

Review Source: Capterra
 


May 2018

May 2018

Lead Management Journey With Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Drive innovation
Improve business process outcomes
Reduce time to market

Pros

Great features and capabilities to develop and maintain workflows for Lead Management and Nurturing. Provides ability to deliver personalized messages for prospects and customers in real time.

Cons

Needs better capabilities for configuring and reporting metrics around Key performance indicators for lead management.

Review Source: Capterra
 

Kasandra from MCCC

May 2018

May 2018

great for lead prioritization on the sales side of things

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Pardot makes prioritizing follow ups for prospects more efficient for me. I can follow up with the best leads by gauging what their level of interest is.

Cons

I don't have a list of cons to write about Pardot on the sales end of things. It helps me prioritize my leads.

Review Source: Capterra
 


May 2018

May 2018

Pardot works great for our needs as a company, but there is a very steep learning curve.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It links up with our Salesforce so it makes the marketing to sales handoff much easier. It is very thorough in the reporting aspect.

Cons

It is the opposite of intuitive. It takes lots of practice to figure out how to use it, and they don't let you try it out until 8 weeks of training is over with. It makes the learning process much slower.

Review Source: Capterra
 


May 2018

May 2018

Marketing automation that works and integrates perfectly with Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you are using Salesforce and not using Pardot then you're missing out on opportunities to improve your marketing/lead management. The best part about Pardot is how we could easily integrate it with Wordpress (they have a plugin) and then using lead capturing forms to feed leads & folloup with them.

Cons

It does have a learning curve, and sometimes the Wordpress plugin is not quickly updated with new releases thus we had minor incompatibilities (i.e. Widgets not showing up due to the Pardot plugin).

Review Source: Capterra
 

Kristi from Resource Action Programs
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Not Bad for Marketing Automation if You Use Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Pardot integrates seamlessly with Saleforce, so if you are using Salesforce for your CRM, this system will work well for you. The software in general is good, and the email building is superior to anything else I have used, however, the functionality is limited compared to other marketing automation software, and the price is similar.

Cons

Pardot does not have a robust blogging platform that tracks your key word rankings like other marketing automation software of similiar cost. In addition, it does not optimize email sending times and days based on your past performance. And there is no social media integration.

Review Source: Capterra
 

Clint from SecurityMetrics
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

May 2018

May 2018

Great way to make landing pages!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It let's my team develop and implement landing pages very quickly.

Pros

I like that I am able to customize a different layout templates to fit whatever needs we have. I can make a landing page look however we want!

Cons

This platform requires coding knowledge in order to make it fully customizable. This is not a problem for me personally, but it limits those who can use it.

Review Source: Capterra