Pardot Marketing Automation Software

Pros

Due to the transparency we have in our work culture i could talk the marketing team to give this product a try and so far so good. Finding leads has become a pretty vivid job now and scoring criteria based on opening an email or clicks on it the best leads come our way. Focus has increased. Hopefully i get a huge appreciation due to this.

Cons

I am not sure about how the campaigns are gonna be created hence forth (if need be they will find another software for that). But as compared to others, they liked what they saw until now. Not much in negative as of now.

Pros

Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features.

Cons

I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues.

Pros

Easy to use and configure. Great reporting and workflows. Engagement studio is a game changer and will definitely drive results.

Cons

Drilling down on reports isn’t as intuitive as the rest of the tools. When running a campaign, it isn’t as easy as point and click to get to the results. You have to know where to look and go.

Pros

Pardot has revamped how marketers can build customer journeys. The interface is intuitive and slick. It simplifies what could be a complex process.

Cons

A high pardot score does not always mean they are very interested in your product. The social media listening tools are not as good as competing products.

Pros

Salesforce Pardot is a good resource for Business-To-Business companies. It helps you to organize all your sales leads and send email marketing.

Cons

There aren't really any cons to this tool. I suppose that it's a bit expensive if you're a small company.

Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR™ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros

Sync to Salesforce - unlike no other Marketing Automation System.
Ease of use and navigation.
Easy campaign management

Cons

Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

Overall, great software and user friendly!

Pros

The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons

The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

Overall excellent.

Pros

Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons

Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Pros

The UI makes seemingly complicated things, like drip campaigns, accessible.
There is an almost endless variety of rules that allow of incredibly detailed campaigns.
Integrations with CRMs and other tools are very easy to set up.

Cons

Many training resources are old and have not been updated for the current UI.
Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros

Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons

Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

Overall great product. Excellent value for the money.

Pros

Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons

Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros

Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons

I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

Pros

Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros

- Once you have solid templates built, creating new emails and landing pages is very fast
- Integration with Salesforce is solid, no issues with data sync in either direction
- Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons

- Getting started with the Program can be tough because there is so much it can do
- Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up.
- Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

Pros

The Salesforce integration is solid, as one would hope, considering they're owned by Salesforce. Good functionality and certainly gives someone who knows what they're dong the power to build some excellent campaigns and automations. The reporting is pretty good.

Cons

The landing page and email builders are a joke, one of the worst in the industry. To do anything decent, you'll need a talented web developer. There's just so many solutions on the market that blow Pardot out of the water in this area. The form builder is better than the landing page builder, but nothing to brag about. The drip campaign builder is powerful, but a user experience nightmare.

Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros

Easy to Use
Easy to Train On
Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons

The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.