# Salesforce Marketing Cloud Account Engagement Software Reviews, Demo & Pricing - 2026 > Review of Salesforce Marketing Cloud Account Engagement Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/pardot-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Salesforce Marketing Cloud Account Engagement Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/pardot-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/pardot-profile/alternatives/) # Salesforce Marketing Cloud Account Engagement 2026: Benefits, Features & Pricing Wondering if Salesforce Marketing Cloud Account Engagement is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Salesforce Marketing Cloud Account Engagement 4.1 [(650)](https://www.softwareadvice.com/marketing/pardot-profile/reviews/) Pricing Starting at $1,250.00 per month ### About Salesforce Marketing Cloud Account Engagement Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite. Wondering if Salesforce Marketing Cloud Account Engagement is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Salesforce Marketing Cloud Account Engagement User Interface ## Popular Salesforce Marketing Cloud Account Engagement Alternatives Main Product Salesforce Marketing Cloud Account Engagement 4.1 [(650)](https://www.softwareadvice.com/marketing/pardot-profile/reviews/) Ratings Breakdown - 3.84Ease of use - 3.76Value for money - 3.85Customer support - 3.99Functionality Pricing Starting at $1250.00 per month Get Price Alternative Product [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) 4.5 [(4462)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/) Ratings Breakdown - 4.38Ease of use - 4.29Value for money - 4.39Customer support - 4.36Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/) 4.8 [(596)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.79Value for money - 4.80Customer support - 4.69Functionality Pricing Starting at $250.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18785)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Meritto](https://www.softwareadvice.com/admissions/comprehensive-admission-suite-profile/) 4.6 [(616)](https://www.softwareadvice.com/admissions/comprehensive-admission-suite-profile/reviews/) Ratings Breakdown - 4.60Ease of use - 4.47Value for money - 4.53Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [noCRM](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/) 4.6 [(491)](https://www.softwareadvice.com/crm/you-dont-need-a-crm-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.43Value for money - 4.54Customer support - 4.48Functionality Pricing Starting at $13.00 per month Get Price ## Salesforce Marketing Cloud Account Engagement Pros and Cons We analyzed 650 verified reviews for Salesforce Marketing Cloud Account Engagement to find out what actual users really think. Select to learn more Personalized Campaign Automation Tools Salesforce Marketing Cloud Account Engagement helps you design and automate personalized marketing campaigns with robust segmentation and analytics. You can target specific customer groups, track engagement, and refine messaging for better conversion rates. Real-time reporting and customization options make it easier to measure impact and improve campaign effectiveness. Deep Salesforce Crm Integration The platform offers strong integration with Salesforce, allowing you to sync data, automate workflows, and access CRM features directly. This connection streamlines marketing and sales processes, making it easier to manage leads and campaigns. Additional integrations with tools like Google Adwords and Clearbit expand its utility for diverse business needs. Efficient Lead Scoring And Nurturing Lead management is simplified with automated scoring, grading, and nurturing workflows. You can track prospect activity, prioritize hot leads, and move them through the sales funnel with targeted campaigns. Integration with Salesforce ensures sales teams have full visibility, helping boost conversion rates and streamline follow-ups. Deliverability And Usability Challenges Sending emails can be problematic due to frequent deliverability issues, with messages often landing in spam folders. The email editor is not user-friendly, and creating or testing emails is time-consuming. Limitations in behavioral targeting, reporting, and mass email capabilities add to the frustration for marketing teams. Slow And Costly Support Options Customer support is often described as slow, difficult to reach, and expensive for phone or priority assistance. Many users struggle to get timely or helpful responses, and chat support is rarely available. The onboarding and troubleshooting process can be frustrating, especially for teams without dedicated technical resources. Complexity And Missing Functionality Users report that the platform can be confusing, with basic features hard to configure and some key functions missing or limited compared to competitors. Implementing workflows and filters often requires technical expertise, and finding or using certain tools can be cumbersome, leading to frequent workarounds. ## Salesforce Marketing Cloud Account Engagement Pricing and Plans Starting price: $1,250.00 per month Free Trial Free Version Growth $1,250.00 flat rate, per month Plan includes: - Custom Fields - Email A/B Testing - Lead Deduplication - Lead Nurtutring - Lead Scoring - Merge Fields - Prospect Tracking - ROI Reporting - Unlimited Email Marketing Plus $2,500.00 flat rate, per month Plan includes: - Automate Your Marketing - Find More Leads - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations Advanced $4,000.00 flat rate, per month Plan includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain Premium Pricing available upon request Plan includes: - Automate Your Marketing - Find More Leads - Harness the Power of AI - Identify Your Hottest Leads - Manage Your Data - Maximize Marketing ROI - Powerful Integrations - Set up Your Domain - Supercharge Your Marketing Automation Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Salesforce Marketing Cloud Account Engagement Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Salesforce Marketing Cloud Account Engagement Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Notifications API Archiving & Retention Business Card/Badge Scanning Calendar Management Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Chat/Messaging Collaboration Tools Contact Database Content Management Conversion Rate Optimization Conversion Tracking CRM Customer Database Customer Surveys Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Dashboard Data Extraction Data Import/Export Data Visualization Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Templates Engagement Tracking Event Marketing Forms Creation & Design Forms Management Full Text Search Image Library Interaction Tracking Keyword Tracking Landing Pages/Web Forms Lead Distribution Lead Generation Lead Management Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Lead Verification/Validation List Management Marketing Automation Marketing Calendar Mobile Access Mobile Optimization Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Marketing Multivariate Testing Online Forms Performance Metrics Pipeline Management Prospecting Tools Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Response Management ROI Tracking Sales Activity Management Sales Analytics Sales Reports Sales Trend Analysis Search/Filter Search Marketing Segmentation Social Marketing Social Media Integration Social Promotion Source Tracking Spam Blocker Template Management Third-Party Integrations Version Control Visitor Tracking Visual Analytics Web Forms Website Analytics Website Visitor Tracking Workflow Automation Workflow Management ## Salesforce Marketing Cloud Account Engagement Integrations Salesforce Sales Cloud Integration rated 4.4 from 15 reviews Eventbrite Integration rated undefined from -1 review Salesforce Platform Integration rated undefined from -1 review Salesforce Marketing Cloud Integration rated undefined from -1 review SugarCRM Integration rated undefined from -1 review Twilio Integration rated undefined from -1 review See all 19 integrations ## Salesforce Marketing Cloud Account Engagement User Reviews Overall Rating 4.1 Ratings Breakdown 5 42% 4 37% 3 15% 2 4% 1 1% Secondary Ratings Ease of Use 3.8 Value for money 3.8 Customer support 3.8 Functionality 4.0 Kelly Michael S. Verified reviewer Telecommunications 11-50 employees Used weekly for less than 12 months Review source Reviewed November 2020 All-In-One Enterprise-Level Marketing Platform 4 We have enjoyed a centralized and more integration-friendly marketing automation platform. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation. Cons: Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software. Reasons for switching to Salesforce Marketing Cloud Account Engagement Our CRM integration was very limited and we could not leverage external data Read More LV Luke V. Verified reviewer Sports 2-10 employees Used daily for less than 12 months Review source Reviewed November 2024 A Marketing Must! 5 I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it! Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job! Cons: The price can seem a little high based on some of the industry competitors. Reasons for switching to Salesforce Marketing Cloud Account Engagement Needed a more enterprise solution and this product fit the bill. Read More VR Verified Reviewer Computer Software 51-200 employees Used daily for less than 12 months Review source Reviewed August 2019 Helpful for sales but not for marketers 3 Ratings Breakdown 3 Ease of use Previously 2 3 Value for money 3 Customer support 3 Functionality Previously 4 Pros: Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce. Cons: Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails. Reasons for choosing Salesforce Marketing Cloud Account Engagement Administrative decision. Reasons for switching to Salesforce Marketing Cloud Account Engagement Administrative decision. Read More VR Verified Reviewer Financial Services 201-500 employees Used daily for less than 12 months Review source Reviewed March 2024 Only for big companies 4 Ratings Breakdown 2 Ease of use 3 Value for money 2 Customer support 5 Functionality Pros: You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story. Cons: Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance. Reasons for switching to Salesforce Marketing Cloud Account Engagement Needed a more powerful solution for B2B company. Read More LH Liam H. Verified reviewer Electrical/ Electronic Manufacturing 11-50 employees Used daily for less than 2 years Review source Reviewed November 2023 Salesforce Marketing Cloud Account Engagement - Review 4 It is an essential tool that, although costly, is necessary to grow and scale. Ratings Breakdown 4 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: It allows us to gather, segment and target leads all in one place. Cons: Onboarding was lengthy and some staff found it difficult to grasp to begin with. Reasons for choosing Salesforce Marketing Cloud Account Engagement Because it easier to integrate with other products in our workflow and tech stack. Reasons for switching to Salesforce Marketing Cloud Account Engagement To upgrade to a better product that offered more advanced marketing automation solutions. Read More VR Verified Reviewer Computer Software 11-50 employees Used daily for less than 12 months Review source Reviewed August 2022 Not the easiest to implement or maintain for startups, not worth the high cost 3 Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost. Ratings Breakdown 3 Ease of use 2 Value for money 2 Customer support 4 Functionality Pros: Form handlers, automation/workflow builder, not much else. Cons: The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall. Reasons for choosing Salesforce Marketing Cloud Account Engagement Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain. Read More VR Verified Reviewer Non-Profit Organization Management 51-200 employees Used daily for less than 12 months Review source Reviewed December 2019 Pardot Helps us Treat Each Donor as an Individual 5 Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content. Cons: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release. Reasons for choosing Salesforce Marketing Cloud Account Engagement The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors. Reasons for switching to Salesforce Marketing Cloud Account Engagement The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online. Read More VR Verified Reviewer Computer Software 51-200 employees Used daily for more than 2 years Review source Reviewed November 2023 Good 4 My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation. Ratings Breakdown 3 Ease of use 2 Value for money 2 Customer support 3 Functionality Pros: I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates. Cons: I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked. Reasons for choosing Salesforce Marketing Cloud Account Engagement Pardot had a tight integration with Salesforce Sales Cloud Read More VR Verified Reviewer Financial Services 11-50 employees Used daily for less than 6 months Review source Reviewed October 2020 Pardot for email marketing 5 We are very happy with pardot and look forward to implementing more of the features pardot has to offer. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field. Cons: There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant. Reasons for switching to Salesforce Marketing Cloud Account Engagement Better salesforce connectivity, better platform, better for inbound lead gen Read More VR Verified Reviewer Financial Services 201-500 employees Used daily for less than 12 months Review source Reviewed December 2019 Pardot for some things, not quite all 4 Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics. Ratings Breakdown 3 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: Pardot makes automating marketing activities simple, whether you're setting up lead gen forms and responder emails or just creating email campaigns. It connects with Salesforce and helps keep lead owners and other information updated that prior to had been a pain. Cons: Its campaign tracking really only tracks . It can only track social if the posts are scheduled in Pardot. Email and landing page editors aren't as full-featured for simple design edits. Reasons for choosing Salesforce Marketing Cloud Account Engagement Using Salesforce CRM in conjunction with Pardot was the main reason we went with Pardot Reasons for switching to Salesforce Marketing Cloud Account Engagement Strategy shift, cost and contact list size Read More Showing 1 - 10 of 650 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/pardot-profile/reviews/) ## Salesforce Marketing Cloud Account Engagement Popular Comparisons [HubSpot CRM vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/145021-pardot/)[Kylas Sales CRM vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/marketing/kylas-profile/vs/pardot/)[Salesforce Sales Cloud vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/compare/2764-Salesforce/vs/145021-pardot/)[ActiveCampaign vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/crm/activecampaign-profile/vs/pardot/)[Mailchimp vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/crm/mailchimp-profile/vs/pardot/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/pardot-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **8** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6233) Recently recommended **4** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times Stuck Between Options? Our experts can help you compare Salesforce Marketing Cloud Account Engagement with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice