Pardot Marketing Automation Software


Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 8

375 Reviews of Pardot

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  • Verified Reviewer

    Number of employees: 51-200 employees

    September 2018

    Pardot after 1 year

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    overall, good, not great. there are a few things that just aren't possible to do in Pardot, but they make updates at least 2x a year to the platform. since salesforce is the industry standard it is very useful to have Pardot, I do suggest hiring a consultant for implementation and training.

    Pros

    integration into Salesforce, ease of use, easy to set up, email deliverablity, online behavior tracking, and reliability.

    Cons

    little help with event planning (without additional tools), does not allow to overwrite Salesforce data, wonky drip automation setup, and the terminology was a bit strange.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    September 2018

    THE marketing autmation tool that is out there

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ultimate leader in marketing and email and CRM automation. All in one.

    Cons

    If you don't like salesforce you might have difficulties with this tool

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Dede from Roland DGA

    Number of employees: 51-200 employees

    September 2018

    Great MA Software for Small Businesses

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's a good software. There are a lot of features and its easy to use. I'm grateful that there are many ways to solve a problem. So even when we run into limitations, there's usually a way to figure out a work around.

    Pros

    The native integration to Salesforce was the main reason we chose Pardot. They did not win the "bake-off" against their competitors, but according to our vendor, the native integration was a feature we couldn't live without. I also appreciate that Salesforce is investing in Pardot and they are regularly releasing new features and fixes. Thirdly, the community is large and friendly and helpful. I'm developing several connections that are helping me in my day to day.

    Cons

    My general sense is that Pardot works well for small businesses that do normal things and have a straight-forward business. We are a medium size business and very complex. We have found a lot of limitations and thus have a lot of workarounds in place that were required to do what we want to do. That results in a very maintenance heavy installation and the risk for missing something is high. Reporting is horrible (although they do have a new B2B Marketing Analytics module for an extra fee).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Brittney from Censeo

    Specialty: Healthcare / Medicine

    Number of employees: 501-1,000 employees

    September 2018

    Not a great CMS

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I'm not sure I really have any pros. It's very oversold. The platform isn't kept up-to-date. Functionality just isn't up to par with other software like Hubspot.

    Cons

    You'd think with it being a Salesforce product that it would seamlessly sync with Salesforce. In our case, it did not. We had constant syncing issues.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 51-200 employees

    September 2018

    Super Easy to use!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Pardot is pretty great! When going from no automation to Pardot, things get pretty streamlined and the marketing team is able to get so much more done in much less time.

    Pros

    This product is super easy to use. It was the first markeitng automation software I learned how to use and it was pretty easy from day one. The team was extremely helpful in getting it set up and teaching us all the features.

    Cons

    There are a few features missing that markeitng automation vendors like Marketo and HubSpot have but overall they are a great company to work with

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mark from Elemerce

    Number of employees: 2-10 employees

    September 2018

    Loved This Software!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve.

    Cons

    This was super costly. That is my biggest complaint. I worked with the sales rep, he was awesome, and was able to get a good discount, but it was still very expensive.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Verified Reviewer

    Number of employees: 51-200 employees

    September 2018

    A necessity for marketers with a SalesForce sales team

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall, the experience has been pleasant, but the tool is not quite as intuitive as their sales team makes it seem.

    Pros

    The integration with SalesForce is the biggest pro. With the bi-directional sync you can really do a lot in terms of measuring performance, getting the right information to the sales team, and engaging target prospects.

    Cons

    Their standard support is really not that great and they have some redundant features that can make things a tad confusing. Also, it would be great if they could be more prescriptive during the set up process.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Deb from Bluffton university

    Specialty: Education

    Number of employees: 201-500 employees

    September 2018

    Paradot - easy, but pricey

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    This product is easy to use. It does automate a lot of marketing leads. It does have a lot of features that we don't use.

    Cons

    This product is slightly more expensive than other products I have used, but it goes well with our other Salesforce software.

    This review was submitted organically. No incentive was offered
    Review Source
  • Verified Reviewer

    Number of employees: 201-500 employees

    September 2018

    Super powerful marketing automation but prepare to deep dive to get the most

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    There are so many ways to be able to continuously and effectively reach our customers with this platform. With experimentation built right into it, it makes it easy to refine and continue to produce results.

    Cons

    The reporting aspect of Pardot leaves much to be desired. They tried to implement an Analytics suite to accompany it but it is not quite ready in my opinion. There are so many more ways I would love to be able to review that data that I can see is available but it is not able to be put into a report format that is digestible.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Melissa from Fusion Education Group

    Number of employees: 51-200 employees

    August 2018

    Robust system with lots of features

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The insights that Pardot gives are incredible. There are lots of functionalities and great tools to enhance a personalized marketing experience.

    Cons

    It really is a full-time job to manage the system and take advantage of all the features. If people are using it that aren’t super tech savvy, things like emails are cumbersome in the system.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Joanna from insightsoftware

    Number of employees: 201-500 employees

    August 2018

    The worst marketing automation software I have ever used, absolute nightmare!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money

    It's frustrating. I am wasting at least 5 hours a week because either something doesn't work or the functionality is simply not there and I need to think about the workaround.

    Pros

    Absolutely nothing. Witch each capability there was a moment it didn't work properly. It doesn't even sync quickly with Salesforce - it's own product.

    Cons

    Starting from building the lists, ending on building the emails. The limitations didn't allow me to build the list based for example on people that clicked a specific email, didn't receive any email etc..No visibility to who will receive the email before the blast.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    August 2018

    Pardot is AWESOME

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    Great! I love it.

    Pros

    This is one of the most effective ESPs I've worked with over my career as an email marketer.

    Cons

    It's expensive. The UX is not as competitive as HubSpot or MailChimp.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Garrett from Kudos®

    Number of employees: 11-50 employees

    August 2018

    Fast, Easy, and Powerful Marketing Automation

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

    Pros

    The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

    The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

    Awesome update releases thanks to being a Salesforce product.

    Cons

    The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

    The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

    The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Sophisticated marketing automation, a little rough around the edges

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The two things I like most about Pardot are the abilities to setup and customize automation rules (which saves a ton of time), and then the integration with Salesforce CRM. The integration has it's downsides but as a whole it's a significant improvement over any other 3rd party marketing automation in terms of integrating with Salesforce.

    Cons

    While Pardot covers the marketing automation piece exceptionally well, we ended up moving to HubSpot for one reason - HubSpot has a website building tool for us to host our entire website on, while Pardot does not. Pardot has the ability to create and publish landing pages, which is necessary for marketing automation, but we needed a tool for our entire website not just landing pages, so it made sense for us to move to HubSpot.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Conrad from Capzool

    Number of employees: 51-200 employees

    August 2018

    Fantastic Software that saves time and manpower

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    My favorite this about Pardot is that it gives you the ability to have an automated pipeline that reaches your customer base without any human elements.

    Cons

    I cannot say that I don't like anything particular with this software. Everything has lived up to my expectations. Will update if I find anything in the future. Very easy to use.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jordan from busybusy

    Number of employees: 51-200 employees

    August 2018

    Pardot is good

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I am a pardot fan. Learning the ins and outs of pardot has helped get me two different jobs now, so I am glad that I was introduced to it. I would recommend it as a marketing automation tool, especially if you use salesforce.

    Pros

    I like the marketing automation features. Sending emails. Engagement studio. Stuff like that. I also like how well it connects to salesforce. Great feature to have with your marketing automation system.

    Cons

    Campaigns are not helpful at all since they don't directly connect to salesforce campaigns, so that is frustrating. Some limitations to email design. Overall not too much to complain about though.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Dominic Vikram from Gigster

    Number of employees: 51-200 employees

    August 2018

    Good bridge for marketing sales automation

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    It helps the marketing team convert prospects into leads.

    Cons

    The site builder is really limited and out of date, requires custom builds.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    August 2018

    Pardot is one of the best tools out there for managing email campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    I like how easy it was to setup an email campaign and to view metrics/successes of past campaigns

    Cons

    While I love this product, I'm not a fan of the other B2B tools that Salesforce has - so I wish Pardot could be easily integrated with tools from other providers like Google or Adobe

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Robert from Financial Investment News

    Number of employees: 11-50 employees

    August 2018

    It offers more than it can handle. Terrible support. Way too expensive.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

    Pros

    There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

    Cons

    We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jason from Neutron Industries

    Specialty: Other

    Number of employees: 51-200 employees

    August 2018

    Great for organizing my many sales prospects.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Pardot has worked very well in our sales organization and works really well in tandem with Salesforce

    Pros

    Pardot shows me any new prospects that have been created plus any of those prospective clients that have been converted to a sale.

    Cons

    My biggest issue in Pardot is that I cannot see any accounts that haven't been assigned to me. In our environment, this makes things difficult and our process less streamlined

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
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