Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

311 Reviews of Pardot

 

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Software Advice Reviews (93)
More Reviews (218)

Showing 1-20 of 93

Sachin from Wayfair
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

April 2018

April 2018

I have recommended this to my marketing team for now...!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Due to the transparency we have in our work culture i could talk the marketing team to give this product a try and so far so good. Finding leads has become a pretty vivid job now and scoring criteria based on opening an email or clicks on it the best leads come our way. Focus has increased. Hopefully i get a huge appreciation due to this.

Cons

I am not sure about how the campaigns are gonna be created hence forth (if need be they will find another software for that). But as compared to others, they liked what they saw until now. Not much in negative as of now.

Review Source
 
 

Rebecca from Electrical/ Electronics Manufacturing
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Parrot Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features.

Cons

I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues.

Review Source
 
 

JASON from SecZetta
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Pardot is all you hoped the others would be but with the right price.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use and configure. Great reporting and workflows. Engagement studio is a game changer and will definitely drive results.

Cons

Drilling down on reports isn’t as intuitive as the rest of the tools. When running a campaign, it isn’t as easy as point and click to get to the results. You have to know where to look and go.

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Pardot has revamped how marketers can build customer journeys. The interface is intuitive and slick. It simplifies what could be a complex process.

Cons

A high pardot score does not always mean they are very interested in your product. The social media listening tools are not as good as competing products.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Fitness centers and gyms
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Good tool for B2B Companies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce Pardot is a good resource for Business-To-Business companies. It helps you to organize all your sales leads and send email marketing.

Cons

There aren't really any cons to this tool. I suppose that it's a bit expensive if you're a small company.

Review Source
 
 

Jack from Corrao Group LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Pardot, The Everything Automation System

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR™ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros

Sync to Salesforce - unlike no other Marketing Automation System.
Ease of use and navigation.
Easy campaign management

Cons

Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

Review Source
 
 

Kayla from Financial planner
Specialty: Retail
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, great software and user friendly!

Pros

The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons

The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

Review Source
 
 

Michael from ROI4Sales
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Not intuitive enough and support is awful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

Review Source
 
 

Tom from Merkle Inc
Specialty: Other
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2017

October 2017

The best B2B Marketing Automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall excellent.

Pros

Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons

Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Review Source
 
 

Nathan from Elevated Third
Specialty: Marketing Agency
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Incredibly Powerful and Flexible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The UI makes seemingly complicated things, like drip campaigns, accessible.
There is an almost endless variety of rules that allow of incredibly detailed campaigns.
Integrations with CRMs and other tools are very easy to set up.

Cons

Many training resources are old and have not been updated for the current UI.
Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

Review Source
 
 

Sue from Cezanne HR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Good value for money and a reliable service

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros

Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons

Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

Review Source
 
 

Ben from Reciprocity
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Great automation tool for companies looking to scale email marketing and nurture programs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall great product. Excellent value for the money.

Pros

Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons

Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

Review Source
 
 

Meghan from Employment Solutions
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Excellent Marketing Software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros

Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons

I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

Review Source
 
 

George from CLEAResult
Specialty: Consulting
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

Pardot is an extremely flexible tool that I have come to really enjoy using

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Review Source
 
 

Suzanne from Horizon House
Specialty: Publishers
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

 
 

Matt from Omnipress
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros

- Once you have solid templates built, creating new emails and landing pages is very fast
- Integration with Salesforce is solid, no issues with data sync in either direction
- Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons

- Getting started with the Program can be tough because there is so much it can do
- Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up.
- Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

 
 

Austin from Marketer as a Service
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Ok Product, Leaves Much to Be Desired

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The Salesforce integration is solid, as one would hope, considering they're owned by Salesforce. Good functionality and certainly gives someone who knows what they're dong the power to build some excellent campaigns and automations. The reporting is pretty good.

Cons

The landing page and email builders are a joke, one of the worst in the industry. To do anything decent, you'll need a talented web developer. There's just so many solutions on the market that blow Pardot out of the water in this area. The form builder is better than the landing page builder, but nothing to brag about. The drip campaign builder is powerful, but a user experience nightmare.

 
 

Steven from FormAssembly
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Everything has a learning curve

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

 
 

Thomas from Lakonia Capital, LLC
Specialty: Energy
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Using pardot and salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

 
 

Abbey from DyKnow
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

We've had a fantastic experience with Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros

Easy to Use
Easy to Train On
Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons

The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.

 
 
 
Showing 1-20 of 218


April 2018

April 2018

Very user unfriendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Theres potential but so much holding this back

Pros

It integrates into Sales force which is a huge plus. It gives powerful insights across campaigns.

Cons

It's very clunky and definitely not user friendly at all. There isn't not even a tutorial, so I was trying to learn step by step myself how to work this. Also I've had negative experiences with customer support.

Review Source: Capterra
 

Katie from Acculynx

April 2018

April 2018

Great if you use Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Automation of email marketing, campaign management, reporting.

Pros

Integration with Salesforce. Lead scoring, email deliverability. The nurturing and drip automation features have come a long way over the years.

Cons

Customer service, workflow building UI could be a bit simpler, email editor has a lot of problems, too. It gets rather expensive as you add what should be considered basic features nowadays.

Review Source: Capterra
 


April 2018

April 2018

Everything you need for marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I was able to track a sales lead from point of entry (email marketing), through their activity on our website downloading ebooks, to a product demonstration and eventually a closed deal. Perfect example of tracking the marketing journey from beginning to end.

Pros

It's so easy to create visually-exciting emails in Pardot, with all the editing tools you need. Importing prospects and creating lists is simple and quick. Email reports are insightful and help me easily keep track of email marketing performance. Organise and track multiple campaigns at once.

Cons

Video embedding seems to not work properly. Otherwise, I've not encountered any significant issues with Pardot's interface.

Review Source: Capterra
 

Ben from Top Floor Technologies
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

A great price for top-quality marketing automation services

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Pardot offers a lot of functionality for a relatively small price tag. Some of it is even free, and for things that you'd often pay quite a bit of money for at other services. There are a lot of integrations with Pardot that make it useful for a wide range of scenarios. Email templates are pretty nice. Form automation is simple to configure and offer a lot of features.

Cons

If you want to do something outside of what the system offers, it's very difficult or impossible (that being said, the system offers a lot of customization options out of the box).

Review Source: GetApp
 


April 2018

April 2018

Fantastic customization options on this piece of software.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Pardot is a natural fit if you are using Salesforce for marketing already, as it is an automation software that integrations perfectly into salesforce.com. It offers what you did expect and has lots of customization options.

Cons

If you are not using Salesforce there isn't much of a reason to use Pardot due to its generally subpar features compared to similar alternatives (in integration, functionality, and growth potential).

Review Source: Capterra
 


April 2018

April 2018

Great for moving prospects through a sales funnel.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to navigate, select, and manage campaigns. Takes me about 5 minutes or less to test and schedule a campaign.

Cons

Prospect lists have so many variables that it's easy to miss prospects unless you select ALL. Pardot has so many features that may not be used if the scope is narrow for the campaign.

Review Source: Capterra
 


April 2018

April 2018

Allows use to Scale with Ease

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Pardot has a higher level of base functionality that encouraged us to move away from Mailchimp as we scaled. It integrates seamlessly with our sales funnels in Salesforce which has been incredibly powerful. It will be crucial in allowing us to scale our organization.

Cons

The learning curve on Pardot has been steep, though this is a testament to how powerful the platform is.

Review Source: GetApp
 

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

April 2018

April 2018

one of the best inbound marketing softwares

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros


This tool offers several solutions, but the most outstanding is the one that concerns the analytics carried out in B2B marketing.
In addition to the web service, it has a mobile application that will allow you to manage and cultivate your leads in an optimal way. In this way, you will make more successful deliveries and with greater guarantees that will surely fit in your audience.
Another service offered is the ability to connect with your users and customers no matter where you are. This will allow you to make faster decisions and thus ultimately increase ROI in your marketing campaigns.

Cons

The prospect details page could be a little more simplified. I find that it can overwhelm you with information that might not apply to the prospect.

Review Source: Capterra
 

Keron from GLO Science Inc

April 2018

April 2018

Pardot has been very easy to implement with our Salesforce Workflow Easy mapping when building field

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that you can customise your marketing/email campaign to as intricate or simple as you would like. Targets ads and lead nurturing has been amazing.

Cons

At times it lags when you are looking to send a test email. I am still trying to discover if it¿s just my internet speeds or if the sample email is too heavy.

Review Source: Capterra
 


April 2018

April 2018

A comprehensive and feature-rich but frustrating marketing platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The Salesforce integration is one of the main selling points, and for companies that rely on Salesforce it's pretty important.

Cons

The interface is inconsistent, confusing and irritating for both experienced and new users alike. The distinction between templates and campaigns is a little blurred. As far as email marketing goes, it's missing some really important features.

Review Source: Capterra
 

Dali from ERI

April 2018

April 2018

I'm actively using Pardot at work

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's integrated with Salesforce. UI is simple. You can use the same login as sales force and assign leads to sales directly.

Cons

Customer support is its weakest link. Maybe the company has hired many new people, they don't seem to know what they are talking about, which means they are not able to resolve your issue even within the week. The setup and logic in the software is unnecessarily complicated. It doesn't have buyer persona analysis built in.

Review Source: Capterra
 

Marissa from Digital Turbine

April 2018

April 2018

Nice B2B Automation & Lead Management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easily Create, Deploy & Manage Online Marketing Campaigns

Pros

This allows me to easily develop, deploy and manage online marketing campaigns in-sync with CRM data.

Cons

This is a bit pricey, especially when paired with all of the other tools needed for proper lead routing and attribution.

Review Source: Capterra
 


April 2018

April 2018

Big learning curve if you're used to Salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Much more powerful CRM interface than we have used in the past. Allows for much more in-depth reporting and tracking of leads.

Cons

If you're a Salesforce user, this is quite the learning curve, because all the terminology for what are essentially the same functions is different.

Review Source: Capterra
 

Anthony from One Community Health Sacramento
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2018

March 2018

Bad UIX holding back a potentially good product.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Integration into Salesforce is the #1-10 reason why you pick this software. It does have most of the functionality of other marketing suites.

Cons

The UI is just not there. It is very clunky and non-intuitive. It just doesn't make sense. When you want to do something, you really need to have the manual next to you. Tools like this need to be easy for everyone. You shouldn't have to hire a tech person just to run your marketing software.

Review Source: Capterra
 


March 2018

March 2018

Use Pardot for email marketing and nurture campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great ability to score leads from email marketing campaigns and find the most qualified prospects to focus on.

Pros

Pardot is great because as an Account Executive, every lead and contact I work with in CRM has a field called Pardot Score. Based on scoring criteria related to opening an email, clicking a link, etc, I can really find the most qualified leads to focus on any given day or week.

Cons

Compared to other email marketing software that I have used, Pardot is really the best one that I've used. Not much experience in creating campaigns though.

Review Source: Capterra
 

Heather from Computer Software

March 2018

March 2018

Did not like this software at all, very user unfriendly

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Not much, liked the analytics if I have to choose something. It's hard to find something else that I can say in the pros.

Cons

Everything, from the clunkiness to the non intuitive very difficult to do what you want to do. Has not an ounce of intuitiveness with this software. Although there are some useful softwares, it's just not that user friendly.

Review Source: Capterra
 


March 2018

March 2018

Good app for marketing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Manage prospects. Generate lists for Marketing to pull from.

Pros

It integrates right into Salesforce. I can send data right to it and from it via Salesforce. Good way to keep up with the Prospects list.

Cons

Not super fluid or easy to use. It works but takes some finagling to get what you want. Seems somewhat limited to me.

Review Source: Capterra
 

danny from idera

March 2018

March 2018

Good for setting CRM parameters

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I enjoy having the ability to create custom parameters to push through our CRM with the proper attribution.

Cons

Pardot can get a bit confusing, especially when creating new systems for tracking. That being said, it is a good tool.

Review Source: Capterra
 

Bryson from TrackR
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Leading the Way with Leads

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot helps you benefit from the huge system of Saleforce behind the scenes while creating amazing marketing segments. This software streamlines the once tedious process of finding the right segments with its intuitive features and user-interface. With the tedious parts automated, there is a better chance you will get results from your leads.

Pros

Pardot offers a user-friendly interface with a great system for nurturing prioritized leads. This software helps to streamline a once complex series of logging in and out of multiple platforms just to achieve one results. A great time saver overall.

Cons

I do not like the payment plan set-up. I feel like there are ways to further incentivize this process.

Review Source: Capterra
 

Rina from Irdeto

March 2018

March 2018

User friendly and easy to use platform.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the ability to be able to connect all assets such as campaigns, landing pages, forms and auto responders in one place. It helps keep track of progress.

Cons

The prospect details page could be a little more simplified. I find that it can overwhelm you with information that might not apply to the prospect.

Review Source: Capterra