Really easy software to use to schedule ALL of your social media!

Great Social Media Marketing Tool

Coschedule is a great editorial calendar and social media marketing tool. I use it on my personal blogs so I've never tried out the collaboration tool. It's great for listing tasks and ideas for new blog posts as well as scheduling social media posts in advance. Initially, I used the 14-day free trial, it was great but I kept wondering whether it was worth paying for seeing as I could use Hootsuite + other editorial calendars to plan my post. I was given a 30-day free trial which made me sit down and begin exploring all the features that related to me. *The headline analyzer helped me choose search optimized headlines with an emotional punch. rather than just choosing the first headline I could think off, I began paying attention to my headline scores and aiming for 70 and above headline score with power words. *I'm a solo blogger I've ever used the collaboration tools but I used the task selection to remind myself to do things like: Create image on canva, proof draft post, identify keywords, draft five headlines, identify inbound and outbound links etc. *Evernote integration: I have Evernote on my tablet and sometimes I have the draft post in there, I use coschedule to transfer the draft to WordPress and begin working on it. *Social Campaigns: This to me is the best feature, i get to create social media campaigns from old, current or future existing posts, to send to my facebook, twitter, Tumblr, LinkedIn,& Pinterest profiles. Coshedule offers 4 social media post types :Text, Link, Image & Video. I use this to create a variety of social media posts linking to the same blog post without being spammy.

Pros

*Affordable *Efficient: the social media campaign/queue is the best I've seen *Headline analyzer: Most social media marketing and content marketing tools do not come inbuilt with a headline analyzer to help you choose the best headline for your post. *Collaboration tools

Cons

I found out that scheduling blog post from coschedule doesn't work, I'll have to schedule it directly from WordPress to work, I realized that when I made a post and scheduled it to go out after a couple hours, only to find it saying "draft" in WordPress and "schedule" in coschedule.

Organize & Manage Projects Across Marketing Teams

Overall, CoSchedule has helped to align our various disciplines of marketing to keep projects organized and deadlines trackable. I would recommend this tool for that purpose.

Pros

With the task and project templates, CoSchedule makes it easier to outline, manage, and scale projects that require cross-marketing collaboration. Taking the time to create Project templates (and matching task templates) has helped us to scale our capacity, keep our to-do's organized, and manage deadlines.

Cons

This software lacks flexibility on the social media scheduling and channel management side of things. For example, you are unable to select a thumbnail image when utilizing a video post on Instagram. This means that we often have to post directly from Instagram, preventing us from both pre-scheduling posts AND tracking performance of these posts.

CoSchedule - Great Basic Social Media Tool

We were looking for a social media scheduling/management app -- and for the most part CoSchedule was just that. But we ended up needing some additional features that were not offered. We used CoScheulde for a few months before switching to another service. CoSchedule has all the basics for scheduling/publishing/monitoring your socials if that is what you are looking for!

Pros

I liked the ease of use/design experience of CoSchedule. It was very easy to publish, schedule and view my content -- the interface is pretty self explanatory and easy to figure out how to use.

Cons

I did not like that I could not see a preview of my posts as it would look on my feed (mainly for Instagram posts). Would love to see who my posts look next to each other after I scheduled out a week's worth of content. I also felt like the analytics were lacking, I've seen more in-depth stats with other social media management tools.

No respect for the user experience

Most notably, I've contacted customer service multiple times and each time the response I received made it clear that they didn't care the user experience. The tone of the responses were "yeah that makes a lot of sense, but we don't have that so deal with it." There was no interest in helping to figure out how to make a workaround or adding the request for a future update.

Pros

I choose this program because it was recommended to me and because it could manage all that I'm working on in one place.

Cons

It's only since I've gotten into the implementation that I realized this program is not user friendly. The UI is not intuitive and has not evolved with the need of the ever evolving needs of digital marketing.