Great Social Media Marketing Tool

Coschedule is a great editorial calendar and social media marketing tool. I use it on my personal blogs so I've never tried out the collaboration tool. It's great for listing tasks and ideas for new blog posts as well as scheduling social media posts in advance. Initially, I used the 14-day free trial, it was great but I kept wondering whether it was worth paying for seeing as I could use Hootsuite + other editorial calendars to plan my post. I was given a 30-day free trial which made me sit down and begin exploring all the features that related to me. *The headline analyzer helped me choose search optimized headlines with an emotional punch. rather than just choosing the first headline I could think off, I began paying attention to my headline scores and aiming for 70 and above headline score with power words. *I'm a solo blogger I've ever used the collaboration tools but I used the task selection to remind myself to do things like: Create image on canva, proof draft post, identify keywords, draft five headlines, identify inbound and outbound links etc. *Evernote integration: I have Evernote on my tablet and sometimes I have the draft post in there, I use coschedule to transfer the draft to WordPress and begin working on it. *Social Campaigns: This to me is the best feature, i get to create social media campaigns from old, current or future existing posts, to send to my facebook, twitter, Tumblr, LinkedIn,& Pinterest profiles. Coshedule offers 4 social media post types :Text, Link, Image & Video. I use this to create a variety of social media posts linking to the same blog post without being spammy.

Pros

*Affordable *Efficient: the social media campaign/queue is the best I've seen *Headline analyzer: Most social media marketing and content marketing tools do not come inbuilt with a headline analyzer to help you choose the best headline for your post. *Collaboration tools

Cons

I found out that scheduling blog post from coschedule doesn't work, I'll have to schedule it directly from WordPress to work, I realized that when I made a post and scheduled it to go out after a couple hours, only to find it saying "draft" in WordPress and "schedule" in coschedule.

Good till they increased prices

Initially it was great... but slowly things became confusing then turned upsetting. Support couldnt help too much as they did not have remote sharing for fixing problems... Eventually moved to SEM Rush

Pros

ReQueue; This one tiny feature was great. Is still great but from the last 1 year you can't move around the rescheduled item anywhere. You have the option to delete it entirely or skip for 2 weeks. Initially it was NOT like this and it was good. The only social media scheduler that made sense... not anymore. We still love the headline analyser!

Cons

Couldn't move around rescheduled items in Queue. No option for select all in archiving No option for select all when deleting Confusing reQueue mechanism since last december!

Solid project management option with some quirks

A good tool if you're willing to go all-in and marry yourself to it's quirky architecture.

Pros

CoSchedule is good at organizing projects and attaching tasks to those projects. The calendar view is also very userfriendly.

Cons

There's tedium in managing lists. Why can't items be hidden when they're completed, for example? Linking projects and tasks together is also very clunky.

Mediocre Content Calendar

It allowed us to create a content calendar and solidify our content marketing workflow.

Pros

It is nice to have an online editorial calendar, where every team member can see the calendar and their responsibilities in one place. The tasks feature makes it very easy to manage our content from conception to completion. I also liked that I could save sets of tasks that we used often, so I saved time when creating new content projects and assigning them out.

Cons

It is hard to share the editorial calendar with leadership teams. There is no print-friendly version that allows me to share a "content calendar" that leadership can review, and it's too clunky to have leadership inside the platform to review. I would have loved to have seen a print-friendly version or an export option that also allows for sorting by tags. The social media features were also not great--it was more like CoSchedule was checking the box for social media publishing. We would rather use HootSuite or SproutSocial. We often had issues with CoSchedule pulling the wrong images for social posts, even though we had specific OpenGraph images specified in the CMS.

CoSchedule: Effective for offices with large project volume

Our office manages multiple social media accounts and delivers emails for our alumni clubs throughout the country. With CoSchedule, we are able to manage all of these and assign tasks and projects to specific people. There's no question of who is accountable for a project. In addition, we are able to link CoSchedule with Mailchimp and Slack, and every time a new project is added, we are pinged. Our overall experience with CoSchedule has been fantastic, and I recommend it to offices that manage a large volume of projects.

Pros

CoSchedule is very easy to use. On my first day in the office, I was able to figure out how to use it within minutes. I manage multiple social media accounts, and I'm able to schedule posts for every account within a single platform. I can also easily add social content to email campaigns.

Cons

Scheduling for Instagram isn't as effective because I am not able to tag other accounts, even within the copy of our post. I have to go into Instagram itself to post and tag accounts in order to increase engagement. If possible, CoSchedule should look into enabling the tagging feature for Instagram, especially because it's enabled for Facebook and Twitter.