Marketing Project Management Software

PM software is widely used in software development, industrial R&D, construction and a host of other industries. Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email. Marketing Project Management Software ensures improved collaboration and project visibility.

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Showing 1 - 20 of 231 products
Showing 1 - 20 of 231 products

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more

4.59 (2508 reviews)

42 recommendations

Workzone

Workzone is a project management solution that offers document management, project collaboration, customizable reporting, resource and task management and time tracking. The software is cloud-based and offers automated emailed rep...Read more

4.74 (170 reviews)

28 recommendations

Easy Projects

Easy Projects is an award-winning collaborative work management platform designed to equip and enable medium to enterprise level companies to achieve quantifiable operational improvements. Whether in-house or remote, team members ...Read more

4.39 (235 reviews)

16 recommendations

Smartsheet

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more

4.48 (2335 reviews)

14 recommendations

BigTime

BigTime is an online time and billing solution designed to serve professional service firms like accounting, engineering, government contracting, legal and IT services. The integrated solution offers features like time and expense...Read more

4.59 (571 reviews)

11 recommendations

Planview Clarizen

Planview Clarizen is an award-winning enterprise work management solution for project portfolio management (PPM) and professional services delivery teams. The solution enables PMOs, EPMOs, PSOs, and ESOs to gain real-time visibil...Read more

4.24 (169 reviews)

10 recommendations

Quickbase

Quickvase is a low-code application development platform that enables organizations to unite information, people, and workflows within distribution in a single, cloud-based platform. Unlike traditional software solutions, Quickvas...Read more

4.45 (243 reviews)

9 recommendations

Scoro

Scoro is a cloud-based professional services solution for small to midsize companies in advertising, consulting, IT and other industries. The solution provides a control hub that displays pending tasks, account information, key pe...Read more

4.64 (174 reviews)

8 recommendations

Project Insight

Project Insight (PI) is award-winning work & project management software that helps companies manage and visualize projects, allocate personnel, streamline accounting, and track what work is being done throughout their entire orga...Read more

4.37 (56 reviews)

7 recommendations

Mavenlink

The Mavenlink, now Kantata, Industry Cloud for Professional Services™ is a powerful collection of operational management, resource optimization, business intelligence, integration, and workflow automation functionality that optimi...Read more

4.19 (568 reviews)

5 recommendations

Software pricing tips

Read our Marketing Project Management Software Buyers Guide

Subscription models

  • Per employee/per month: This model allows you to pay a monthly fee for each of your employees.
  • Per user/per month: Users pay a monthly fee for users—normally administrative users—rather than all employees.

Perpetual license

  • This involves paying an upfront sum for the license to own the software and use it indefinitely.
  • This is the more traditional model and is most common with on-premise applications and with larger businesses.

Rated best value for money

SAP S/4HANA Cloud

SAP S/4HANA is a cloud-based and on-premise enterprise resource planning (ERP) solution. It is suitable for small, midsize and large businesses in industries such as automotive, engineering, construction, mining, research and deve...Read more

4.29 (262 reviews)

5 recommendations

Wrike

Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more

4.25 (1757 reviews)

3 recommendations

Workamajig

Workamajig is a cloud-based HTML5 project management solution designed for creative ad agencies and in-house advertising teams of all sizes. Key features include opportunity tracking, project management, time tracking, resource ma...Read more

3.74 (292 reviews)

3 recommendations

Projectric

Projectric is a cloud-based solution that enables organizations to manage their entire portfolio of projects. Ensure that the initiatives with the highest impact are identified, utilize resources, and measure results. From project...Read more

5.00 (1 reviews)

3 recommendations

Replicon

Replicon's advanced timesheet functionality lets businesses track valuable information including check-ins/outs, task progress, and billable/non-billable hours. The invoice module allows users to build custom invoices, examine pay...Read more

4.50 (434 reviews)

2 recommendations

Coda

Coda is a comprehensive solution that combines documents, spreadsheets, and building tools into a single platform. With this tool, project managers can track OKRs while also brainstorming with their teams. Coda includes built-in t...Read more

4.65 (72 reviews)

2 recommendations

kintone

Kintone is a cloud-based, customizable workflow management platform suitable for businesses of all sizes. The key features of the solution include compliance management, approval process control, forms management, event monitoring...Read more

4.71 (87 reviews)

1 recommendations

Basecamp

Basecamp is a real-time communication tool that helps teams stay on the same page; it’s less for traditional project management tasks (e.g., resource planning and long-term scheduling). With to-do-lists, calendaring, due dates and...Read more

Jira

Jira Software is a business process management tool used by agile teams to plan, track and release software. Jira Software supports Scrum, Kanban, a hybrid model or another unique workflow. Jira enables users to create projec...Read more

Asana

Asana helps teams orchestrate their work—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different department...Read more

Buyers Guide

Last Updated: June 23, 2022

In the digital economy, marketers need to be just as agile as software developers, engineers and other traditional users of project management (PM) software.

PM software enables a fast-paced yet coordinated approach to the creative work involved in marketing. Without a centralized PM solution, the time it takes to produce marketing assets can swell enormously, giving competitors room to swoop in.

We’ve written this guide to answer the following questions that you may have about marketing project management tools:

(Click on a link below to jump to that section.)

What Is Marketing Project Management Software?
What Are the Benefits of Marketing Project Management Tools?
What Type of Buyer Are You?
What Are the Features of Marketing PM Software?
What Are Some Examples of Marketing PM Software?

What Is Marketing Project Management Software?

PM software is widely used in software development, industrial R&D, construction and a host of other industries.

Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email.

Some marketers may feel that the creative work they do is just too messy for a unified approach to project management. However, this messiness is precisely why marketing departments need improved collaboration and project visibility.

Overview of projects in Basecamp

Overview of projects in Basecamp, a popular PM solution for marketing departments

By utilizing PM software and achieving the efficiencies that come with doing so, you can begin moving your whole department toward greater agility, effectiveness and accountability.

 

What Are the Benefits of Marketing Project Management Tools?

Marketing PM software offers the following benefits:

Marketing project management software benefits

Some all-purpose PM solutions work well for marketing departments. There are also purpose-built platforms designed uniquely for marketers. The type of marketing department you work in should guide your choice of one type over the other.

What Type of Buyer Are You?

When it comes to project management, there are two basic types of marketing departments, each with very different needs.

Creative and marketing agencies need PM software to handle projects for clients. These buyers typically benefit from purpose-built marketing PM platforms, since those solutions offer functionality built exclusively with the marketer in mind. 

Essentially, purpose-built marketing PM software aligns project management with customer relationship management, financial management and media buying.

Marketing and creative agencies don’t just need to optimize their own operations; they also need to collaborate more effectively with their clients and contractors. Purpose-built solutions are specifically designed to address these needs.

Agencies or companies looking for solutions specifically dedicated to creative marketing teams might also be interested in our creative project management software options.

In-house marketing departments primarily need to manage workflows, approvals, timelines and resources. Their needs are more basic than marketing and creative agencies, so they can tyipcally get by with all-purpose PM solutions that are also used by IT teams, product R&D teams and a host of other business units.

What Are the Features of Marketing PM Software?

Per the discussion above, the features of a PM solution tend to vary based on whether that solution is a "general purpose" tool, or one customized for marketing professionals.

We’ll look at features that benefit all marketing teams first, and then we’ll move on to features in purpose-built solutions for agencies.

The most basic features of PM software, such as to-do lists, email style conversation “threads,” real-time messaging and Gantt charts for project planning, can be found in most of the robust PM solutions on the market.

Marketing thread in Wrike

Marketing thread in Wrike

Marketing project management features that are useful for both in-house teams and agencies include:

Marketing PM Features for Both In-House and Agency Marketing Teams

Marketing resource management Shows which human and technological resources are available for a particular project and enables users to forecast what their pipelines will look like.
Request management Allows departments to manage and prioritize requests for marketing assets from clients or other departments in the business.
Task management Keeps creatives focused on the task at hand via to-do lists and reminder notifications.
Approval workflow management Standardizes processes requiring approvals, such as creative briefs, purchase orders and editing workflows.
Budget and expense management Tracks expenses by employee, item, business unit, task etc. in order to ensure projects stay within budget.
User-specific views and permissions Gives each user a personalized overview of their projects and tasks. Managers can also control which users see which tasks and conversations.
Document sharing and management Enables version history control so that agencies can track changes and document sharing to facilitate collaboration with clients and contractors.

Marketing project management features specifically intended for agencies are rarer than the all-purpose features we’ve just covered, and remain the province of specialized vendors.

Some of the most important agency-oriented features include:

Agency-Specific Marketing PM Features

Customer management Allows agencies to track prospects and convert them into clients.
Client invoicing Integrates with accounting and financial management software to add details to client invoices.
Client reporting Keeps clients up to speed on the details of services rendered.
Media buying and billing Integrates with media buying solutions to place ads, and then invoices clients accordingly.
Accounts receivable aging Shows which clients need to pay up.
Timesheet tracking Tracks billable hours for employees and freelancers.

Client invoicing in Scoro

Client invoicing in Scoro

What Are Some Examples of Marketing PM Software?

Popular solutions for creative and marketing agencies as well as in-house marketing teams include:

  • Wrike. Wrike offers many of the features that agency buyers need, such as accounting integration for client invoicing.
  •  
  • Scoro. Scoro is another good solution for agency buyers thanks to robust CRM features for managing and retaining clients.
  •  
  • Basecamp. A good solution for in-house teams in particular, Basecamp is a competitively-priced solution with a simple and straightforward user interface.
  •  
  • WorkBook. WorkBook includes a number of resource management features that allow agencies to track progress against the prices they’ve quoted to clients.

There are many, many more project management solutions on the market that are suitable for marketing teams, so you may need some assistance in whittling down your list. Fortunately, we’re here to help.