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Marketing Project Management Software

PM software is widely used in software development, industrial R&D, construction and a host of other industries. Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email. Marketing Project Management Software ensures improved collaboration and project visibility.

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Showing 1 - 20 of 233 products
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Showing 1 - 20 of 233 products

NetSuite OpenAir offers buyers a collection of applications designed to support every stage of the professional services delivery lifecycle. Offered as Software-as-a-Service, the platform includes applications to manage project... Read more

4.18 (27 reviews)

54 recommendations

NetSuite Professional Services Automation is used by professional services organizations to optimize their project-based operations. The software offers integrated project management, resource management, project-based accounti... Read more

3.83 (12 reviews)

35 recommendations

Viewpath is a cloud-based project management solution that allows teams to view team availability, assign tasks and collaborate with teams in real time. With everything hosted in the cloud, the platform can be utilized by globa... Read more

3.89 (27 reviews)

32 recommendations

Workzone is a project management solution that offers document management, project collaboration, customizable reporting, resource and task management and time tracking. The software is cloud-based and offers automated emailed ... Read more

30 recommendations

Designed to eliminate rigid departmentalization and streamline strategic execution, MPOWR Envision helps organizations build an execution strategy using open communication and organizational alignment. As a cloud-based executio... Read more

5.00 (1 reviews)

20 recommendations

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and... Read more

15 recommendations

Quick Base is the smoothest way to manage complex and strategic projects involving many stakeholders in different departments and roles. Quick Base is a cloud-based low-code application development platform that is highly custo... Read more

15 recommendations

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a r... Read more

15 recommendations

BigTime is an online time and billing solution designed to serve professional service firms like accounting, engineering, government contracting, legal and IT services. The integrated solution offers features like time and expe... Read more

14 recommendations

Using Clarizen’s leading collaborative work management solution for the enterprise, businesses can solve challenges far beyond traditional work, project or resource management. With Clarizen’s enterprise-grade solut... Read more

10 recommendations

WorkOtter is cloud based and built to make your collaborative work easy and visible to the organization. Keep projects in the light and gain traction. Get the tools you need to simplify your work, focus on people, move projects... Read more

9 recommendations

Easy Projects is a cloud-based project management platform suitable for midsize organizations and enterprises. Easy Projects provides every contributing team member, project manager, executive, stakeholder or customer w... Read more

9 recommendations

AchieveIt is a cloud-based solution designed to help medium to large organizations in healthcare, government, utilities, enterprise, education, and more organize and integrate multiple plans, progress updates, and reports in a ... Read more

4.71 (21 reviews)

8 recommendations

inMotion ignite is a creative project management software built specifically for the needs of creative and marketing teams. Combining the most powerful elements of task and workflow management with the collaborative features of... Read more

4.03 (63 reviews)

8 recommendations

Workamajig is a cloud-based HTML5 project management solution designed for creative ad agencies and in-house advertising teams of all sizes. Key features include opportunity tracking, project management, time tracking, resource... Read more

8 recommendations

Aysling is a cloud-based enterprise resource solution that can run an entire business, from leads to sales, through delivery to payments. Aysling is easy to deploy, configure, use, and manage while offering ... Read more

4.00 (1 reviews)

5 recommendations

Scoro is a cloud-based professional services solution for small to midsize companies in advertising, consulting, IT and other industries. The solution provides a control hub that displays pending tasks, account information, key... Read more

4 recommendations

Forecast helps midsized Agencies, Consultants, Software teams and Architects kick their spreadsheets to the curb and start delivering profitable projects every time. The platform provides an intuitive interface to manag... Read more

4.55 (49 reviews)

4 recommendations

Workfront is a platform for enterprise work management. Now there is one central application platform to share ideas, create content, manage complex processes, and help people do their best work. When all the information about ... Read more

4 recommendations

FunctionFox is a cloud-based time tracking and project management application, offering timesheets and estimates, as well as scheduling, task assignment, and reporting.  FunctionFox’s capabilities are su... Read more

3 recommendations

Popular Marketing Project Management Software Comparisons

Buyers Guide

Last Updated: September 30, 2020

In the digital economy, marketers need to be just as agile as software developers, engineers and other traditional users of project management (PM) software.

PM software enables a fast-paced yet coordinated approach to the creative work involved in marketing. Without a centralized PM solution, the time it takes to produce marketing assets can swell enormously, giving competitors room to swoop in.

We’ve written this guide to answer the following questions that you may have about marketing project management tools:

(Click on a link below to jump to that section.)

What Is Marketing Project Management Software?
What Are the Benefits of Marketing Project Management Tools?
What Type of Buyer Are You?
What Are the Features of Marketing PM Software?
What Are Some Examples of Marketing PM Software?

What Is Marketing Project Management Software?

PM software is widely used in software development, industrial R&D, construction and a host of other industries.

Many marketing departments, however, still operate without a PM solution, relying instead on spreadsheets and email.

Some marketers may feel that the creative work they do is just too messy for a unified approach to project management. However, this messiness is precisely why marketing departments need improved collaboration and project visibility.

Overview of projects in Basecamp

Overview of projects in Basecamp, a popular PM solution for marketing departments

By utilizing PM software and achieving the efficiencies that come with doing so, you can begin moving your whole department toward greater agility, effectiveness and accountability.

What Are the Benefits of Marketing Project Management Tools?

Marketing PM software offers the following benefits:

Marketing project management software benefits

Some all-purpose PM solutions work well for marketing departments. There are also purpose-built platforms designed uniquely for marketers. The type of marketing department you work in should guide your choice of one type over the other.

What Type of Buyer Are You?

When it comes to project management, there are two basic types of marketing departments, each with very different needs.

Creative and marketing agencies need PM software to handle projects for clients. These buyers typically benefit from purpose-built marketing PM platforms, since those solutions offer functionality built exclusively with the marketer in mind. 

Essentially, purpose-built marketing PM software aligns project management with customer relationship management, financial management and media buying.

Marketing and creative agencies don’t just need to optimize their own operations; they also need to collaborate more effectively with their clients and contractors. Purpose-built solutions are specifically designed to address these needs.

Agencies or companies looking for solutions specifically dedicated to creative marketing teams might also be interested in our creative project management software options.

In-house marketing departments primarily need to manage workflows, approvals, timelines and resources. Their needs are more basic than marketing and creative agencies, so they can tyipcally get by with all-purpose PM solutions that are also used by IT teams, product R&D teams and a host of other business units.

What Are the Features of Marketing PM Software?

Per the discussion above, the features of a PM solution tend to vary based on whether that solution is a "general purpose" tool, or one customized for marketing professionals.

We’ll look at features that benefit all marketing teams first, and then we’ll move on to features in purpose-built solutions for agencies.

The most basic features of PM software, such as to-do lists, email style conversation “threads,” real-time messaging and Gantt charts for project planning, can be found in most of the robust PM solutions on the market.

Marketing thread in Wrike

Marketing thread in Wrike

Marketing project management features that are useful for both in-house teams and agencies include:

Marketing PM Features for Both In-House and Agency Marketing Teams

Marketing resource management Shows which human and technological resources are available for a particular project and enables users to forecast what their pipelines will look like.
Request management Allows departments to manage and prioritize requests for marketing assets from clients or other departments in the business.
Task management Keeps creatives focused on the task at hand via to-do lists and reminder notifications.
Approval workflow management Standardizes processes requiring approvals, such as creative briefs, purchase orders and editing workflows.
Budget and expense management Tracks expenses by employee, item, business unit, task etc. in order to ensure projects stay within budget.
User-specific views and permissions Gives each user a personalized overview of their projects and tasks. Managers can also control which users see which tasks and conversations.
Document sharing and management Enables version history control so that agencies can track changes and document sharing to facilitate collaboration with clients and contractors.

Marketing project management features specifically intended for agencies are rarer than the all-purpose features we’ve just covered, and remain the province of specialized vendors.

Some of the most important agency-oriented features include:

Agency-Specific Marketing PM Features

Customer management Allows agencies to track prospects and convert them into clients.
Client invoicing Integrates with accounting and financial management software to add details to client invoices.
Client reporting Keeps clients up to speed on the details of services rendered.
Media buying and billing Integrates with media buying solutions to place ads, and then invoices clients accordingly.
Accounts receivable aging Shows which clients need to pay up.
Timesheet tracking Tracks billable hours for employees and freelancers.

Client invoicing in Scoro

Client invoicing in Scoro

What Are Some Examples of Marketing PM Software?

Popular solutions for creative and marketing agencies as well as in-house marketing teams include:

  • Wrike. Wrike offers many of the features that agency buyers need, such as accounting integration for client invoicing.
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  • Scoro. Scoro is another good solution for agency buyers thanks to robust CRM features for managing and retaining clients.
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  • Basecamp. A good solution for in-house teams in particular, Basecamp is a competitively-priced solution with a simple and straightforward user interface.
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  • WorkBook. WorkBook includes a number of resource management features that allow agencies to track progress against the prices they’ve quoted to clients.

There are many, many more project management solutions on the market that are suitable for marketing teams, so you may need some assistance in whittling down your list. Fortunately, we’re here to help.