Get Your Free Advice
Act-On vs Marketo Engage
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Ease-of-Use
4.1 / 5
3.8 / 5
Value for Money
3.9 / 5
3.8 / 5
Customer Support
4.3 / 5
3.9 / 5
Functionality
4.1 / 5
4.3 / 5
Last Review Written
August 12, 2024
November 10, 2024
Pros/Cons
Pros
- Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns.
- The product is good on its own, and it pairs nicely with Salesforce. The vendor is reliable and provides great service.
- The team at Act-On are all so helpful. They're friendly, and they do everything they can to assist you and make you successful with the platform.
Cons
- Locked into a major contract, which even with their lack of performance, is tough to leave. Their UI is really, really bad.
- Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience.
- Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.
Pros
- Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth the money and useful.
- The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales.
- I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.
Cons
- Their API is very weak and limited. Lack of integration options and lack of support.
- Marketo has been frustrating to use after using other marketing automation tools on the market.
- How can you put a future price increase in a one year contract. Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue.
Pricing
Pricing Range
$
$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
Advisor Recommendations & User Awards
FrontRunners
The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.
N/A
N/A
Advisor Recommendations
Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.
N/A
N/A
Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
