Act-On vs Marketo Engage

Act-On has 249 reviews and a rating of 4.26 / 5 stars vs Marketo Engage which has 606 reviews and a rating of 4.23 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Overall Rating
4.26 / 5 (249)
4.23 / 5 (606)
Ease-of-Use
4 / 5
4 / 5
Value for Money
4 / 5
4 / 5
Customer Support
4.5 / 5
4 / 5
Functionality
4 / 5
4.5 / 5
Last Review Written
June 9, 2022
June 23, 2022
Pros/Cons
  • Pros

  • Great for hosting multiple account instances, dedicated IP address, and easy to navigate.
  • I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.
  • Cons

  • Locked into a major contract, which even with their lack of performance, is tough to leave. Their UI is really, really bad.
  • Main dislike: More personalization for our sales force to view how their customers are responding.
  • Pros

  • I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.
  • I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.
  • Cons

  • I occasionally have issues with email formatting and these problems are very hard to fix.
  • UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.
Pricing Range
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FrontRunners

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FrontRunners

2021

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Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos

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