Act-On software


161 reviews(4.0/5)
161 reviews(4.0/5)

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 8 , Windows 10

161 Reviews of Act-On

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  • Dave from Data Sciences International

    Number of employees: 201-500 employees

    August 2018

    ACT-ON customer service is fading fast

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

    Pros

    In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

    Cons

    I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    August 2018

    Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah

  • Tonya from She's Social

    Specialty: Media

    Number of employees: 2-10 employees

    August 2018

    Act On

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    This software has great features! Act On is easy to use with the available instructions and other help information.

    Cons

    This price point isn't really that great for some price conscious businesses. I also think it's not ideal software for the novice.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Kelsey from Black Hills Federal Credit Union

    Number of employees: 201-500 employees

    August 2018

    If you take advantage of all of its features, you will succeed.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

    We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

    We had great customer service, including weekly calls with a customer experience rep.

    Cons

    Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

    If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

    Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

    The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    August 2018

    Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah

  • Tim from Aven Tools

    Number of employees: 11-50 employees

    August 2018

    Aven Tools Act-On Review

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Act-On has become a great tool for us to acquire industry-specific contacts, allowing us to tailor our marketing.

    Pros

    I like the ease of the design tools. The templates are easy to customize, and it is simple to create an original design as well.

    Cons

    I wish the different apps were more uniform with each other, but that doesn't effect the functionality.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    August 2018

    Hi Tim, Thanks so much for posting your review. We value your feedback and love hearing from customers. Best, Sarah

  • Michele from Fraser Imagineers

    Specialty: Non-Profit

    Number of employees: 11-50 employees

    August 2018

    Good Marketing Automation System for Associations

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    Great way to track what members are accessing and viewing through analytics from email campaigns and landing pages.

    Cons

    When connecting landing pages to websites, the navigation from the landing page back to the website is tricky to manage. Sometimes lose users because they don't find an easy way to get back to original website pages.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Doug from Logile, Inc.

    Number of employees: 51-200 employees

    July 2018

    Act-On is a great platform and partner in educating users on marketing automation best practices

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.

    Cons

    I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    July 2018

    Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah

  • Layne from Reading Horizons

    Number of employees: 51-200 employees

    July 2018

    This is really a marketing tool that has build some features for salespeople

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

    Cons

    It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    July 2018

    Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!

  • Faisal from PIRS Capital

    Number of employees: 11-50 employees

    June 2018

    The Best Marketing Automation Tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool.

    Pros

    I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

    Cons

    The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    July 2018

    Hi Faisal, Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On. I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers.

  • Ericka from Aflac

    Specialty: Insurance

    Number of employees: 501-1,000 employees

    June 2018

    Good tool for small businesses and entry level entrepreneurs

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand

    Cons

    There are just stronger programs out there that can make reaching a bigger audience easier, but if you're a beginner or a small business, this platform is great.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 201-500 employees

    June 2018

    Shaping Your Message, Targets, and Timing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Act-On has been helpful in pushing out content to key players and turning opportunities into leads. Using data from historical conversations also helps shape how to develop a relevant message for those targets to increase leads.

    Cons

    It takes awhile to start getting more consistent results. Part of this issue is hard to avoid because better results require more data. As part of a smaller company embarking on automation, there is a bit of catch up required in this respect.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    May 2018

    Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    No benefits when looking back, lots of time, and money lost.

    Pros

    The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

    Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

    They will also negotiate your price far lower than others, to lock you into an annual contract.

    Cons

    - Email delivery is terrible
    - Their support tried to help, but makes false promises on waiting
    - Locked into a major contract, which even with their lack of performance, is tough to leave
    - Their UI is really, really bad
    - Barely any templates for things like landing pages, emails, etc.
    - General data between modules is not easy to gather, collect or use for additional sales.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    May 2018

    One of the Best Marketing Automation Programs I've Ever Used

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

    Pros

    I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

    Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
    Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
    As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

    Cons

    The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    May 2018

    Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution. Happy Marketing! Sarah

  • Paige from Allegion US

    Number of employees: 1,001-5,000 employees

    May 2018

    A good beginner tool for email automation, but overall is falling behind other, inexpensive software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive.

    Cons

    The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    May 2018

    Hi Paige, Thanks for taking the time to write a review. We appreciate your candor and value your feedback. Sarah

  • Allison from Level Office

    Specialty: Real Estate

    Number of employees: 11-50 employees

    May 2018

    Great experience so far

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

    Cons

    None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Amber from BigRentz

    May 2018

    clunky, mediocre, customer support is hit or miss and hard to get a hold of

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.

    Cons

    The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    May 2018

    Hi Amber, Thanks for your honest feedback. We appreciate it and take it to heart. I'm sorry you've had some frustrating experiences. I will be sure to let your Account Manager know so that we can address your concerns. Thanks, Sarah

  • Josh from Nvoicepay

    Number of employees: 51-200 employees

    April 2018

    Great tool starting out but has some minor flaws

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

    Pros

    - The simplicity of the interface and overall product
    - Creating email programs is a nice drag and drop style
    - Pretty advanced options in creating a program
    - Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time.
    - Don't have to know HTML or CSS to use
    - Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

    Cons

    - The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating.
    - Segmenting within a program not that great
    - Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu.
    - The menu can get really confusing at times
    - Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time.
    - Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    May 2018

    Hi Josh, Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product. Thanks again, Sarah

  • Alexa from Benitez Metal Mfg Corp.

    Specialty: Manufacturing

    Number of employees: 2-10 employees

    April 2018

    Great way to keep your clients!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

    Cons

    I believe it was a llittle over priced due to what other ones are offering but so far we've no complaints at all with Act-On so it seems to be spot on!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Stephanie from ZERO TO THREE

    Number of employees: 51-200 employees

    April 2018

    I use this software regularly (almost every day) for work as a marketing specialist.

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

    Cons

    The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Act-On Software, Act-On

    May 2018

    Hi Stephanie, Thanks for posting your review. We really appreciate your honest feedback and take it to heart. Best, Sarah

  • Hardik from Mediscribes, Inc.

    Specialty: Healthcare / Medicine

    Number of employees: 501-1,000 employees

    April 2018

    Good fit for Marketing functions running multiple LOBs

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Can set-up same license to track Multiple websites or domains.
    Integration with Salesforce.
    Best fit for small marketing team and large sales team.
    Cost effective.

    Cons

    Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Sarah from Reading Horizons

    Number of employees: 51-200 employees

    April 2018

    Act-On is a high value, high results marketing automation tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I've chosen Act-On to implement at my current and previous company after extensive demos from several direct competitors.
    - The price structure with Act-On (paying for records you access through the platform rather than for the entirety of the database) is tough to beat
    - Full Dynamics integration. It makes an ugly program easier to use.

    Cons

    It really takes a good day or more of training to get to basic proficiency for administrators, and it would be hard to use without a CRM expert managing database connections.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
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