Act-On

RATING:

4.26

(252)

About Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize cam...

Act-On Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

Starting price: 

$900.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Automated journey builder
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Act-On Reviews

Overall Rating

4.26

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Showing 1 - 5 of 243 reviews

Andrew

Company size: 1,001 - 5,000 employees

Time used: Less than 12 months

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

June 2022

Easy to use, but not our top choice

User Profile

Dan

Verified reviewer

Company size: 201-500 employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra 

This reviewer was invited by the software vendor to submit an honest review.

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

July 2019

Quick to Learn, Easy to Use

Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

Pros

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

Cons

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.

Response from Act-On Software

Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah

Replied July 2019

Michael (Mike)

Verified reviewer

Industry: Computer Software

Time used: Free Trial

Review Source: GetApp 

August 2014

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

Pros

Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

Cons

Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Luke

Company size: 11-50 employees

Industry: Law Practice

Time used: More than 2 years

Review Source 

This review was submitted organically. No incentive was offered

EASE OF USE

3

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

April 2019

Over-promising and under-delivering are key traits of Act-On

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

Pros

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

Cons

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

User Profile

Dave

Verified reviewer

Company size: 201-500 employees

Industry: Biotechnology

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

August 2018

ACT-ON customer service is fading fast

I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

Pros

In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

Cons

I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

Response from Act-On Software

Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah

Replied August 2018

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