Act-On Software


 

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

 

Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

150 Reviews of Act-On

 

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Software Advice Reviews (85)
More Reviews (65)

Showing 1-20 of 85

Allison from Level Office
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Great experience so far

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

My team recently started using Act-On as our marketing CRM, and I'm very pleased with how easy it is to use and excited about the in-depth capabilities for reporting and drip campaigns.

Cons

None so far, other than the fact that it isn't cheap (but for a quickly-growing marketing department, it's worth the expense to use a powerful marketing software).

Review Source
 
 

Alexa from Benitez Metal Mfg Corp.
Specialty: Manufacturing
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great way to keep your clients!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

We decided to invest in our Marketing Department and found Act-On Marketing Software to be a good one. We've only recently bought it but we're very happy with our results and the way the it operates.

Cons

I believe it was a llittle over priced due to what other ones are offering but so far we've no complaints at all with Act-On so it seems to be spot on!

Review Source
 
 

Hardik from Mediscribes, Inc.
Specialty: Healthcare / Medicine
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

April 2018

April 2018

Good fit for Marketing functions running multiple LOBs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Can set-up same license to track Multiple websites or domains.
Integration with Salesforce.
Best fit for small marketing team and large sales team.
Cost effective.

Cons

Very Slow to use and few of the features are outdated - e.g. SEO Feature, Tweet Character limit, Need in-depth knowledge of custom css and html if needs to create custom and high functionality landing pages.

Review Source
 
 

Grace from SofTrek Corporation
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Budget-friendly marketing automation that does what we need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Pros

The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Cons

It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Pharmaceuticals
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Great for scaling business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Helped us to scale our business, great for setting up marketing automation programs, doesn't require a lot of developer support

Cons

The product had an auto-renwal clause that our legal team wanted removed from the contract but they were not willing to budge on that.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Mixed bag for Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons

The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

Review Source
 
 

Melanie from The Beard Group
Specialty: Construction
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

A serious advancement in our company.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Review Source
 
 

Tom from eSecurity Solutions
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Act-On is a great product, but they Failed to Deliver on a Commitment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Good product as a reasonable price in general.

Pros

Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons

They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Review Source
 
 

Prabhdeep from Capgemini
Specialty: Consulting
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

Great tool for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

Cons

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

Review Source
 
 

Justin from Riskalyze
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2017

November 2017

A Decent Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Review Source
 
 

Abby from talentReef
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Act-On Worth The Marketing Dollars

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros

Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Review Source
 
 

Sam from LeagueApps
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Excellent Support and Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Review Source
 
 

Amy from AKA Enterprise Solutions
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Invaluable Marketing Asset

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

Review Source
 
 

James from Mortgage Builder
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

Great software wtih great support group

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch.

 
 

Kari from Martin Engineering
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

Amazing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons

There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

 
 

Liz from Ed Miniat LLC
Specialty: Food / Beverage
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

June 2017

June 2017

B2B Company Looking for Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros

the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons

the landing pages and email created in the software could not be linked to our company's Google Analytics page

 
 

Fergus from irban group
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

BEWARE of their non-cancelable contracts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

Pros

Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company

Cons

Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time.

 
 

Jack from Formtek, Inc.
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Started Out well, then Declined

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions.
It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros

Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons

In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Advice to Others

Investigate current users of the software, ask for references, and find out how their deliverability is.

 
 

Sam from SB
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Burning your money on a fireplace will feel better

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Their very "robust" product is a legacy system probably older than DOS.

Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few.

I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution.

Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros

Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons

All of it
Lengthy contracts impossible to get rid of
Cannot customize forms
Cannot edit automation flows easily
CRM is as old as DOS
Cannot integrate with the rest of the world
Expensive
Not worth a penny

Advice to Others

Run.
Try Hubspot if you can afford it
Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

 
 

Deb from Healthcare
Specialty: Healthcare / Medicine

September 2016

September 2016

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

I liked what they described the product to be during the sales process.

Likes Least

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations

Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

 
 
 
Showing 1-20 of 65


June 2018

June 2018

Shaping Your Message, Targets, and Timing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Act-On has been helpful in pushing out content to key players and turning opportunities into leads. Using data from historical conversations also helps shape how to develop a relevant message for those targets to increase leads.

Cons

It takes awhile to start getting more consistent results. Part of this issue is hard to avoid because better results require more data. As part of a smaller company embarking on automation, there is a bit of catch up required in this respect.

Review Source: Capterra
 


May 2018

May 2018

Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

No benefits when looking back, lots of time, and money lost.

Pros

The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

They will also negotiate your price far lower than others, to lock you into an annual contract.

Cons

- Email delivery is terrible
- Their support tried to help, but makes false promises on waiting
- Locked into a major contract, which even with their lack of performance, is tough to leave
- Their UI is really, really bad
- Barely any templates for things like landing pages, emails, etc.
- General data between modules is not easy to gather, collect or use for additional sales.

Review Source: Capterra
 


May 2018

May 2018

One of the Best Marketing Automation Programs I've Ever Used

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

Pros

I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

Cons

The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: May 2018

May 2018

 

Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah

 

Paige from Allegion US
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2018

May 2018

A good beginner tool for email automation, but overall is falling behind other, inexpensive software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive.

Cons

The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: May 2018

May 2018

 

Hi Paige,
Thanks for taking the time to write a review. We appreciate your candor and value your feedback.
Sarah

 

Amber from BigRentz

May 2018

May 2018

clunky, mediocre, customer support is hit or miss and hard to get a hold of

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that I can build drip campaigns or send one-time emails. I also like using the send over time feature. I like the variety of options in how to customize email content.

Cons

The tool is clunky-not very user friendly. It takes too many clicks to get to the screen you want, whether it's changing a step in an automated program or checking email opens on a report. The reporting is very limited and makes my reporting process very manual because it doesn't provide what I need. Whenever I call customer service, there is at least a half an hour wait to get through. If I leave a voicemail, they do not call back. They email instead and provide very limited answers in the responses, so it takes multiple emails back and forth to get the information I need. The whole email process takes several days until my issue is resolved.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: May 2018

May 2018

 

Hi Amber,
Thanks for your honest feedback. We appreciate it and take it to heart. I'm sorry you've had some frustrating experiences. I will be sure to let your Account Manager know so that we can address your concerns.
Thanks,
Sarah

 

Josh from Nvoicepay
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Great tool starting out but has some minor flaws

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

Pros

- The simplicity of the interface and overall product
- Creating email programs is a nice drag and drop style
- Pretty advanced options in creating a program
- Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time.
- Don't have to know HTML or CSS to use
- Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Cons

- The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating.
- Segmenting within a program not that great
- Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu.
- The menu can get really confusing at times
- Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time.
- Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: May 2018

May 2018

 

Hi Josh,
Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product.
Thanks again,
Sarah

 

Stephanie from ZERO TO THREE
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

I use this software regularly (almost every day) for work as a marketing specialist.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

Cons

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: May 2018

May 2018

 

Hi Stephanie,
Thanks for posting your review. We really appreciate your honest feedback and take it to heart.
Best,
Sarah

 

Sarah from Reading Horizons
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Act-On is a high value, high results marketing automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've chosen Act-On to implement at my current and previous company after extensive demos from several direct competitors.
- The price structure with Act-On (paying for records you access through the platform rather than for the entirety of the database) is tough to beat
- Full Dynamics integration. It makes an ugly program easier to use.

Cons

It really takes a good day or more of training to get to basic proficiency for administrators, and it would be hard to use without a CRM expert managing database connections.

Review Source: GetApp
 


March 2018

March 2018

Pretty solid marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners.

Cons

The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: March 2018

March 2018

 

Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business.

 

Cameron from Solutionreach, Inc.
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

March 2018

March 2018

Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this.

Pros

I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you.

Cons

Interface is super old and dated. Functionality is very limited and not up to par compared to more competent products like HubSpot or Marketo. It may be cheaper, but you could do much better springing for a basic version of HubSpot or another software. Save Act-On for those who use Windows 95 and are used to the dated look.

Review Source: Capterra
 

Dan from Dan Hoff Marketing

March 2018

March 2018

For marketing automation, this has proven to be well worth the money

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Ease of use is the top pro for me. Being the core marketing resource, I simply did not have the time to become the marketing automation expert. With the ease of set up and the intuitive campaign management, I didn't have to.

Cons

The only thing I see as a restriction to Act-On is some minor browser conflicts that occur when I am on my mobile device. But, they are so minor that they don't really cause any limitations.

Review Source: Capterra
 


February 2018

February 2018

Powerful and user friendly marketing automation suite with excellent customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Pros

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Cons

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Review Source: Capterra
 

Jennifer from MHR

February 2018

February 2018

Not what it says on the tin!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

Cons

The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money.

Review Source: Capterra
 


February 2018

February 2018

So far so good!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It is hard to say what I love most after this short trial, but thus far I have been impressed by the ease of which I have been able manage all channels of my marketing campaigns.

Cons

The UX is not ideal for my purposes. I understand why it would work for others, but it is not my favorite.

Review Source: GetApp
 


December 2017

December 2017

Perfect for Small Teams and Budgets with Big Functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Offers many of the features of more expensive marketing suite at budget friendly pricing. Easy to use for almost anyone on your team, easy to assign tasks.

Cons

Nothing significant stands out as a con, ability to measure integrated campaigns without too many bells and whistles. The downfall of many Marketing Automation for a smaller marketing team is that they require a whole headcount just to generate actionable reporting.

Review Source: Capterra
 


December 2017

December 2017

Just okay.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's cheaper than pretty much any other automated marketing software, and it does what we need it to do in regards to our client marketing initiatives.

Cons

1. Their business development team promised they could integrate with Bullhorn, but they never were able to. We have to load all contacts manually from a CSV.
2. Not user-friendly; somewhat difficult to navigate.

Review Source: Capterra
 

Kristen from Brightwing
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Wonderful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have been able to keep up in our email communication easily with the automated programs. Act-On has taken care of all the busy work for me so I don't have to upload lists all the time, manually send messages every week, etc.

Pros

I love every feature that Act-On provides. I have recently dug pretty deep into the marketing automation program flows, landing pages, scoring, alerts, and more and have been impressed with what we are capable of accomplishing with this advanced program. I am also amazed at Act-On's tech support. I have had probably a dozen questions since I really started using this program and Act-On has answered it within the hour every single time. Thank you, Act-On for your help!

Cons

What I like least is that our platform is integrated with our Bullhorn system, but doesn't appear to always work as smoothly as we had hoped. However, once we figured out the kinks we have made it work with what we have.

Review Source: Capterra
 

Tracy from Schöck North America
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2017

December 2017

Great marketing automation tool for a one-person marketing department

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Huge time savings and email marketing capabilities; ability to make professional looking custom landing pages myself means I can turn around campaigns more quickly

Pros

I like that as a single person department and someone who had limited experience with marketing automation and had never set it up before, I was able to get up and running in about 60 days with their guidance. It's a logical and pretty intuitive software that has good functionality.

Cons

Sometimes I am not sure where to go for information and help. As with many software companies, they change their sales reps often so without a single known point of contact, I am occasionally frustrated with not having someone I know, who knows me, to go to. That said, this is true of many companies these days.

Review Source: Capterra
 


November 2017

November 2017

Act-On Is A Great Tool For Marketing Attribution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is perfect for businesses of all sizes and allows you to monitor website visitors and traffic!

Pros

To be able to tell where your potential leads and clients come from is a very helpful thing. Act-On gives me that ability!

Cons

It would be most helpful if Act-On could really provide a true attribution for where a website visitor came, especially related to Google searches.

Review Source: Capterra
 

Rachel from NeoCertified

November 2017

November 2017

Act-On Is A Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is one of the more affordable marketing automation platforms and has great features.

Pros

Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

Cons

Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.

Review Source: Capterra