Act-On Software


 

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

 

Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

139 Reviews of Act-On

 

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Software Advice Reviews (82)
More Reviews (57)

Showing 1-20 of 82

Grace from SofTrek Corporation
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Budget-friendly marketing automation that does what we need

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Pros

The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Cons

It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Pharmaceuticals
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Great for scaling business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Helped us to scale our business, great for setting up marketing automation programs, doesn't require a lot of developer support

Cons

The product had an auto-renwal clause that our legal team wanted removed from the contract but they were not willing to budge on that.

Review Source
 
 

Chris from Kroc Center
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Mixed bag for Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I like the platform. Pricing is reasonable. For first timers it is very easy to start your email campaigns and marketing efforts and train others. But at the same time there will be a learning curve when you dive deeper into this software. Customer Service very helpful. They have helped my business grow.

Cons

The contract has an auto-renewal with no reminders. Notate when your renewal date is coming up to avoid any surprises.

Review Source
 
 

Melanie from The Beard Group
Specialty: Construction
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

A serious advancement in our company.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

You need to be patient with this software, people arent going to start calling overnight. Invest your time into this product and you will begin to see a difference.

Pros

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

Review Source
 
 

Tom from eSecurity Solutions
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Act-On is a great product, but they Failed to Deliver on a Commitment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Good product as a reasonable price in general.

Pros

Great functionality, Great support. Does what it is supposed to except it does not work with ConnectWise PSA.

Cons

They made a commitment in writing to provide ConnectWise integration, and they have reneged on that commitment after promising it for nearly a year. Contractual obligation ignored and now they won't communicate with me on the topic at all.

Review Source
 
 

Prabhdeep from Capgemini
Specialty: Consulting
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2017

December 2017

Great tool for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It is a very user-friendly software but it locates somewhere in the middle where it is neither too simple like constant contact nor too advanced like Hubspot. It is a good system for medium-sized organizations. I liked the customer service especially their technical support and dashboard design is also very modern and user-oriented.

Cons

They should review their pricing points for different levels of customers. They can improve the design of the overall website to make it more attractive to everyone.

Review Source
 
 

Justin from Riskalyze
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2017

November 2017

A Decent Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Cons

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

Review Source
 
 

Abby from talentReef
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Act-On Worth The Marketing Dollars

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Act-On is one of the best values for what you get in regards to marketing automation systems. It is worth the cost.

Pros

Act-On is an easy to use marketing automation platform. I've used Marketo in the past, and Act-On was much simpler and user friendly. Over the last 2 to 3 years they've enhanced the look and feel of the product only for the better. But perhaps the portion of Act-On that I like the most is the support. They offer top tier support. It actually might be some of the best support I've had for a SaaS offering.

Cons

I do wish they had a few more options around landing pages. Unfortunately, HubSpot blows them out of the water on this feature.

Review Source
 
 

Sam from LeagueApps
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Excellent Support and Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

Review Source
 
 

Amy from AKA Enterprise Solutions
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Invaluable Marketing Asset

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

Review Source
 
 

James from Mortgage Builder
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

Great software wtih great support group

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.It's user experience and customer support were always top notch.

 
 

Kari from Martin Engineering
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

Amazing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons

There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

 
 

Liz from Ed Miniat LLC
Specialty: Food / Beverage
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

June 2017

June 2017

B2B Company Looking for Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros

the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons

the landing pages and email created in the software could not be linked to our company's Google Analytics page

 
 

Fergus from irban group
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

BEWARE of their non-cancelable contracts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

Pros

Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company

Cons

Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time.

 
 

Jack from Formtek, Inc.
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Started Out well, then Declined

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions.
It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros

Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons

In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Advice to Others

Investigate current users of the software, ask for references, and find out how their deliverability is.

 
 

Sam from SB
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Burning your money on a fireplace will feel better

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Their very "robust" product is a legacy system probably older than DOS.

Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few.

I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution.

Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros

Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons

All of it
Lengthy contracts impossible to get rid of
Cannot customize forms
Cannot edit automation flows easily
CRM is as old as DOS
Cannot integrate with the rest of the world
Expensive
Not worth a penny

Advice to Others

Run.
Try Hubspot if you can afford it
Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

 
 

Deb from Healthcare
Specialty: Healthcare / Medicine

September 2016

September 2016

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

I liked what they described the product to be during the sales process.

Likes Least

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations

Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

 
 

Kristen from Schneider Electric
Specialty: Software / IT

September 2016

September 2016

ActOn - Pretty Good for the Price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Likes Least

There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations

Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

 
 

John from Acumen Studio
Specialty: Advertising

August 2015

August 2015

Act-On to Get Your Act Together

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I really like how easy it is to set this product up with other 3rd party platforms.
It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics.
The logic is very easy to understand and easy to test.
Pricing is great as well.

Likes Least

I don't really dislike anything about the platform.
I do not like that is not as popular as some of it's competitors.
Other than that I have only found good things in relation to this platform.

Recommendations

Set up a trial on the platform and build out a campaign to see how the system will work for you.
Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

 
 

Lynn from Telestream
Specialty: Software / IT

April 2015

April 2015

Excellent software, excellent support

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Likes Least

I wish there were more flexibility with the reporting.

Recommendations

Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

 
 
 
Showing 1-20 of 57

Sarah from Reading Horizons
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Act-On is a high value, high results marketing automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've chosen Act-On to implement at my current and previous company after extensive demos from several direct competitors.
- The price structure with Act-On (paying for records you access through the platform rather than for the entirety of the database) is tough to beat
- Full Dynamics integration. It makes an ugly program easier to use.

Cons

It really takes a good day or more of training to get to basic proficiency for administrators, and it would be hard to use without a CRM expert managing database connections.

Review Source: GetApp
 


March 2018

March 2018

Pretty solid marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

A lot of cool features to amplify your email marketing. Customizing the design of an email does not require any knowledge of HTML, which is great for beginners.

Cons

The software does have all the general tools you need. Maybe less in depth as other tools, but still have the required ones.

Review Source: Capterra

  Response: Act-On Software, Act-On

Date: March 2018

March 2018

 

Hi! We are so glad to know you are happy with your Act-On experience! As a Marketer myself, I also love the fact that I do not need to rely on someone with a more technical background to launch a campaign. Thank you for your review, and for your business.

 

Cameron from Solutionreach, Inc.
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

March 2018

March 2018

Not a real great product. Hard to use and manage. Go with HubSpot and save yourself the hassle!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Not a great product. My advice - go with a system that has more tools and better interface. Hard to use and do anything with this.

Pros

I used this software for a little while in my past company. If you want a bare bones system that will work for emails and some automation, I guess this product will work for you.

Cons

Interface is super old and dated. Functionality is very limited and not up to par compared to more competent products like HubSpot or Marketo. It may be cheaper, but you could do much better springing for a basic version of HubSpot or another software. Save Act-On for those who use Windows 95 and are used to the dated look.

Review Source: Capterra
 

Dan from Dan Hoff Marketing

March 2018

March 2018

For marketing automation, this has proven to be well worth the money

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Ease of use is the top pro for me. Being the core marketing resource, I simply did not have the time to become the marketing automation expert. With the ease of set up and the intuitive campaign management, I didn't have to.

Cons

The only thing I see as a restriction to Act-On is some minor browser conflicts that occur when I am on my mobile device. But, they are so minor that they don't really cause any limitations.

Review Source: Capterra
 


February 2018

February 2018

Powerful and user friendly marketing automation suite with excellent customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Pros

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Cons

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Review Source: Capterra
 

Jennifer from MHR

February 2018

February 2018

Not what it says on the tin!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

Cons

The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money.

Review Source: Capterra
 


February 2018

February 2018

So far so good!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It is hard to say what I love most after this short trial, but thus far I have been impressed by the ease of which I have been able manage all channels of my marketing campaigns.

Cons

The UX is not ideal for my purposes. I understand why it would work for others, but it is not my favorite.

Review Source: GetApp
 


December 2017

December 2017

Perfect for Small Teams and Budgets with Big Functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Offers many of the features of more expensive marketing suite at budget friendly pricing. Easy to use for almost anyone on your team, easy to assign tasks.

Cons

Nothing significant stands out as a con, ability to measure integrated campaigns without too many bells and whistles. The downfall of many Marketing Automation for a smaller marketing team is that they require a whole headcount just to generate actionable reporting.

Review Source: Capterra
 


December 2017

December 2017

Just okay.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's cheaper than pretty much any other automated marketing software, and it does what we need it to do in regards to our client marketing initiatives.

Cons

1. Their business development team promised they could integrate with Bullhorn, but they never were able to. We have to load all contacts manually from a CSV.
2. Not user-friendly; somewhat difficult to navigate.

Review Source: Capterra
 

Kristen from Brightwing
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Wonderful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have been able to keep up in our email communication easily with the automated programs. Act-On has taken care of all the busy work for me so I don't have to upload lists all the time, manually send messages every week, etc.

Pros

I love every feature that Act-On provides. I have recently dug pretty deep into the marketing automation program flows, landing pages, scoring, alerts, and more and have been impressed with what we are capable of accomplishing with this advanced program. I am also amazed at Act-On's tech support. I have had probably a dozen questions since I really started using this program and Act-On has answered it within the hour every single time. Thank you, Act-On for your help!

Cons

What I like least is that our platform is integrated with our Bullhorn system, but doesn't appear to always work as smoothly as we had hoped. However, once we figured out the kinks we have made it work with what we have.

Review Source: Capterra
 

Tracy from Schöck North America
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2017

December 2017

Great marketing automation tool for a one-person marketing department

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Huge time savings and email marketing capabilities; ability to make professional looking custom landing pages myself means I can turn around campaigns more quickly

Pros

I like that as a single person department and someone who had limited experience with marketing automation and had never set it up before, I was able to get up and running in about 60 days with their guidance. It's a logical and pretty intuitive software that has good functionality.

Cons

Sometimes I am not sure where to go for information and help. As with many software companies, they change their sales reps often so without a single known point of contact, I am occasionally frustrated with not having someone I know, who knows me, to go to. That said, this is true of many companies these days.

Review Source: Capterra
 


November 2017

November 2017

Act-On Is A Great Tool For Marketing Attribution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is perfect for businesses of all sizes and allows you to monitor website visitors and traffic!

Pros

To be able to tell where your potential leads and clients come from is a very helpful thing. Act-On gives me that ability!

Cons

It would be most helpful if Act-On could really provide a true attribution for where a website visitor came, especially related to Google searches.

Review Source: Capterra
 

Rachel from NeoCertified

November 2017

November 2017

Act-On Is A Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-On is one of the more affordable marketing automation platforms and has great features.

Pros

Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

Cons

Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.

Review Source: Capterra
 

Samuel from NeoCertified
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.

Pros

Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.

Cons

It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.

Review Source: Capterra
 

Alec from Cliqstudios
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2017

October 2017

Good in theory, however too unstable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It provides numerous ways of tracking repeat customers and sorting through leads to help me contact the people most likely to purchase.

Pros

Act-on is a great software to use in order to gather an account's history with the company. I'm able to access form submissions, browsing history as well as customer preferences, and set up alerts any time a customer returns. The functionality of Act-on makes it one of my most used pieces of software in my day-to-day work and I'd be extremely less effective without it.

Cons

Long story short, Act-on doesn't always like to work. almost daily there seems to be some sort of hiccup and I (and others in my company) are unable to use it. It seems that countless requests to customer support don't help either. Act-on would be almost perfect, however its support and stability make it more of a headache than it should be.

Review Source: Capterra
 

Mary from NOPEC
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Use act-on daily for email marketing, segmenting and landing pages

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It makes sending emails efficient and pulling segments easy for someone that doesn't have a lot of technical background.

Pros

Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help.

Cons

Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often.

Review Source: Capterra
 

Denise from Armstrong International

September 2017

September 2017

Great value

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive.

Cons

There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

Review Source: Capterra
 

Lara from Armstrong International
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2017

September 2017

Customer support is amazing

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Easier email sends

Pros

Customer support is great. Always willing to help and quick to get a real human. I would definitely recommend this software based on their tech support.

Cons

functionality could be better. Organization within the software is lacking. I wish it was easier to use.

Review Source: Capterra
 

Jim from Google
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

Mailchimp seems easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to send emails, and to track ROI, even weeks later.

Pros

I think it is Very professional and easy to use, most of the time. I should have done more research.

Cons

Expensive, and I wonder if there is a better solution. There probably is, but I have not just found one

Review Source: Capterra
 

Michelle from Dun & Bradstreet

July 2017

July 2017

Great Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

There are so many functionalities with Act-On. With email marketing, you can use one of their well-designed templates, or upload your own or create text based emails. The plug and play options are incredibly easy to use.

Cons

It can be hard to find the page you're looking for within the menu because of the multiple dropdowns or the naming convention.

Review Source: Capterra