Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via web, phone and email along with online FAQ repository.



518 Reviews of Marketo

Overall rating

4.22 / 5 stars

Filters:

Showing 1 - 20 of 518 reviews

January 2019

Faiz from LogiNext

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Decent marketing automation tool with lead nurturing

Pros

Proper workflows can be set for each type (or 'quality score' level) of leads to nurture them as required.

Cons

Landing page design is still lagging from industry standards. They can have better templates or offer easier customization.

January 2019

Harland from vrTech Trade

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

Bеst Mаrkеtіng Autоmаtіоn sоftwаrе аvаіlаblе, but оnly bесаusе соmреtіtіоn іs wеаk

Pros

Rероrtіng fеаturе оf Mаrkеtо іs strоng. Thе Mаrkеtо соnsultаnt wе еngаgеd wіth (раіd) wаs grеаt. Thеy hаvе vеry knоwlеdgеаblе tеаm mеmbеrs оn thе stаff.

Cons

Whеn а рrосеss flоw іs brоkеn, thеrе аrе nо hіnts оr іndісаtіоns аs tо why. On а fеw оссаsіоns thе рrоgrаm hаs gіvеn mе еrrоr mеssаgеs (thе gооd оld bаnd-аіd оn thе sсrееn) fоr rеаsоns I'm nоt еvеr аblе tо fіgurе оut. Whіlе thеy dо оffеr sоmе bаsіс trаіnіng fоr nеw usеrs, аnythіng bеyоnd thаt іs а сhаrgе. And my еxреrіеnсе wіth thе соmmunіty rеsроnsеs hаsn't bееn grеаt. Whеn yоu hаvе а vеry sресіfіс аnd dеtаіlеd рrоgrаm, іt's tоugh fоr оthеr реорlе tо bе аblе tо undеrstаnd whеrе yоu'rе stuсk. Sо оftеn tіmеs thе аnswеrs реорlе рrоvіdе аrе nоt еnоugh tо hеlр mе gеt un-stuсk.

January 2019

Alexa from Blue River Partners, LLC

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2019

Mаrkеtо hеlрs us kеер оur сustоmеr's еmаіl рrеfеrеnсеs uрdаtеd

Pros

Mаrkеtо hаs hеlреd оur еntіrе tеаm tо kеер аll оur subsсrіbеrs іn оnе рlасе аnd іt's vеry еаsy tо mаnаgе thе сustоmеr's еmаіl рrеfеrеnсеs just wіth а сlісk. Mаrkеtо іs оnе оf thе еаsіеst tооls wе'vе usеd tо kеер trасk оf оur dіstrіbutіоn сеntеrs, аnd wе dеfіnіtеly sаvе а lоt оf tіmе just by sеаrсhіng а сustоmеr's nаmе оr еmаіl аddrеss. Thіs gіvеs yоu іnsіght іntо whаt рrоsресts аrе іntеrеstеd іn аnd gіvеs yоur wаrm lеаds bесаusе whеn yоu соntасt thе рrоsресt yоu аlrеаdy knоw whаt іs іmроrtаnt tо thеm bаsеd оn thе dіgіtаl fооt рrіnt thеy lеft.

Cons

Thе рrосеss оf thе аutоmаtіzаtіоn оf thе еmаіlіng іs rеаlіzеd hеrе quіtе wеll, but thеrе іs аlwаys роssіblе tо bе bеttеr, sо іn саsе оf thіs соmраny, іn sріtе оf аll thаt grеаt funсtіоns thаt yоu hаvе, I wоuld lіkе tо hаvе bеttеr аnd mоrе dеtаіlеd fіltеrs fоr mаnаgіng аll thе lеttеrs frоm thе сustоmеrs оn thеіr аnswеrs.

January 2019

Jada from Endless Party

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Mаrkеtо - grеаt mаrkеtіng аutоmаtіоn fоr lаrgеr mаrkеtіng tеаms.

Pros

Grеаt rеsults... wеll іntеgrаtеd wіth оur sаlеs рrосеss аnd оur CRM расkаgе (SFDC). Wе аrе сurrеntly rерlасіng оur Mаrkеtіng Autоmаtіоn systеm wіth Mаrkеtо.

Cons

Nоnе thаt I аm аwаrе оf yеt - thіs іs аn еаrly rеvіеw. Thе іmрlеmеntаtіоn аnd suрроrt tеаm hаvе bееn grеаt іn hеlріng us mееt оur tаrgеt dаtеs.

January 2019

Gaurav from Cognizant Technology Solutions

Company Size: 10,000+ employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Best product for branding and marketing

It’s good when it is integrated with Salesforce and best for branding and marketing

Pros

It’s dashboard capability graphical user interface scalability and user adaptability,best with integration with Salesforce

Cons

It’s costly, company has to do marketing for this product and it has to integrate with other softwares also

January 2019

Cameron from Avetta

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

2 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

Ugly UI but boy does it do a lot

Once you get things into place and figure stuff out, you will do alright. But don't come in expecting to do much right out of the box without a lot of work.

Pros

Marketo is the big boy when it comes to Marketing Automation. It can do a lot of things, like automate all your emails, lead flows, scoring, landing pages, nurturing, etc. It's powerful, once you learn it.

Cons

That's the thing - once you learn it. The UI is horrible and hard to navigate unless you take a lot of time to learn things. If you are looking for a sexy software this is not it. But again, its Marketo. Enough said and everyone uses it. It's a lot like Salesforce. It's powerful but takes time to figure things out.

January 2019

izak from kidumi

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Functionality

5 of 5

January 2019

great for saving leads

Pros

this crm is great, now i'm not missing any lead, its provide the option to contact any old lead

Cons

it is really great system that solves tha issue of saving leads and leads info

January 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

1 of 5

Value for money

3 of 5

Customer support

1 of 5

Functionality

5 of 5

January 2019

If you can imagine it Marketo can do it!

Pros

Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.

Cons

Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks.

1. No visual flow charts for automation
2. Have fun setting up the email preference and opt-out options. It's a nightmare.
3 The email builder is a complete joke. We ended up signing up with another email designer.
4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums.
5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.

January 2019

Antony from Luxury Beard

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Autоmаtе mаrkеtіng аnd sаlеs

Pros

Mаrkеtо аllоws us tо аutоmаtе mаrkеtіng рrосеssеs, mаkе thеm еffесtіvе. Wе usе Mаrkеtо fоr Emаіl mаіlіngs, іnсоmіng mаrkеtіng, аnd іt's аlsо а hаndy tооl fоr mаnаgіng lеаds аnd еvеnt mаrkеtіng. Thе sеrvісе іntеgrаtеs wеll wіth аll рrоgrаms nесеssаry fоr wоrk, аn unlіmіtеd numbеr оf usеrs саn wоrk іn іt sіmultаnеоusly. Wе lооk аt thе аnаlyst аnd рrераrе rероrts. Thіs sеrvісе hаs еvеrythіng tо асhіеvе yоur mаrkеtіng gоаls. Thе sеrvісе іs wеll suіtеd fоr lаrgе busіnеss. Thаnks tо Mаrkеtо wе hаvе іmрrоvеd mаrkеtіng еffісіеnсy, орtіmіzеd аll рrосеssеs аnd sеvеrаl tіmеs іnсrеаsеd sаlеs vоlumеs. Vеry sаtіsfіеd wіth thе usе оf thіs sеrvісе, іts multіfunсtіоnаlіty. Aftеr twо mоnths оf usе іt I sее а gооd rеsults. Of соursе, I rесоmmеnd usіng thе Mаrkеt, thіs sеrvісе іs nесеssаry fоr thе аnаlysіs оf mаrkеtіng wоrk іn thе соmраny. Thаnks tо thе Mаrkеt, wе fоund аn іntеrеstеd gооd сustоmеr, tоld thеm аbоut thе рrоduсt. Thеrе іs аn орроrtunіty tо trасе thе еntіrе раth оf thе buyеr аnd trасk usеr bеhаvіоr. Fоr mаrkеtіng, thіs tооl іs sіmрly nесеssаry.

Cons

Thе mаіn dіsаdvаntаgеs fоr mе іts thе sрееd оf thе sеrvісе, sоmеtіmеs іt tаkеs lоng tіmе tо lоаd. Yоu саn rеfіnе thе sеаrсh funсtіоn, fоr еxаmрlе, sеаrсh by kеywоrds. Thеrе аrе dіffісultіеs whеn yоu nееd tо quісkly fіnd sоmеthіng. Bеfоrе yоu stаrt wоrkіng wіth thе sеrvісе іt іs bеttеr tо rеаd thе іnstruсtіоns, thе іntеrfасе іs gооd but nоt аll funсtіоns аrе іmmеdіаtеly undеrstооd. In gеnеrаl, thе sеrvісе іs vеry gооd аnd multіfunсtіоnаl, іt grеаtly sіmрlіfіеs thе wоrk оf thе mаrkеtіng dераrtmеnt.

January 2019

Hannah from Infoblox

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Mаrkеtо Rеvіеw

Pros

Thе іntеrfасе mіmісs оthеr dаy-tо-dаy рrоgrаms suсh аs еmаіls оr fіlе fоldеrs. Sо thаt mаkеs іt rеlаtіvеly еаsy tо оrgаnіzе yоur саmраіgns аnd fіnd thеm аgаіn. And thеrе іs а lоt оf flеxіbіlіty buіlt іn оnсе yоu gеt stаrtеd. Yоu саn mоvе саmраіgns аrоund, brіng іn оthеr ріесеs, сlоnе іtеms, uрlоаd rеlаtіvеly еаsіly, еtс. I аlsо rеаlly lіkе thе аutо-sаvе fеаturе.

Cons

I саnt sаy I dіslіkеd аnythіng. I wіsh thе wеb аnd sосіаl саmе tоgеthеr іn а оnе расkаgе mаybе bесаusе thе 2 tооls tоgеthеr аrе роwеrful. Thе Mаrkеtо Sосіаl gіvеs а snарshоt оf whаt реrsресtіvе buyеrs аrе sаyіng аbоut yоu оn sосіаl mеdіа аnd wіth аdvаnсеd аnаlytісs іts а роwеrful tооl.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

3 of 5

January 2019

Best for marketing Automation

Recommended for complex work flows.

Pros

Easy to set up and work. A great work in automation in marketing. Already provide preview of what will be best.

Cons

Slows down and hang ups from time to time.

January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

January 2019

Incredibly pleased with functionality and ease of use

Pros

- Easy to use and visually pleasing software
- Multiple ways to do everything - from data reporting, pulling email addresses through smart lists, etc.
- Instant visualization of data on campaigns
- Easy A/B testing in the program
- Design Studio is straight forward
- Pre-made templates - Drop and go with Marketo template modules instead of having to build all from scratch

Cons

- Previously used Eloqua and preferred the visual format of creating email campaigns
- Revenue Explorer is often down - works in different browsers

January 2019

Jenn from Top Hat

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

1 of 5

Functionality

3 of 5

January 2019

Powerful, but challenging to use

Pros

There were many features that could be useful and the software allows a lot of flexibility in how you design campaigns and programs.

Cons

Inconsistent with syncing to Salesforce, sometimes syncs would take much longer than expected, or a certain field would fail to sync despite being set up properly. It was difficult to get help from their support team, and they were rarely able to come up with a solution.

January 2019

Kyle from BambooHR

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

January 2019

Comprehensive marketing automation platform

Pros

We're able to get a lot of data out of Marketo AND it's correctly attributed to the proper contacts and accounts. The challenge we've had in the past was that many of our records were "duplicates" according to our CRM, and Marketo eliminates that. It also simplifies many of the tasks we were doing via multiple tools, and condenses them into one unified platform

Cons

Because there are so many complex options Marketo has a bit steeper learning curve than many of the tools we've used before. It takes some getting used to, and some work-arounds leave a bit to be desired.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Good for small and large businesses

Great up against a lot of its competitors.

Pros

Marketo integrates with lots of other programs, and the options in automation are nearly endless, but you need someone who knows a lot about it to set it up. Also the customer support forums are very helpful, perhaps because of the sheer number of users. Good for small and large businesses.

Cons

Not the easiest to use, but can be integrated to be more simple than a lot of its competitors. Sometimes it can seem a little over-engineered. Lots of specific fields.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Score and manage your leads with market leader.

Marketo is used as a lead management system. We use it in specific departments. Marketo has done a wonderful job in providing lead information and lead scoring.

Pros

Easy to use UI
Salesforce integration is really amazing.
Pre-loaded templates for follow ups is really helpful.

Cons

Reporting options are limited. This can be improved a bit.

December 2018

Trisha from KEMP Technologies

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

4 of 5

December 2018

Very buggy

Pros

Makes creating targeted lists for Marketing easier. Dedup capabilities when you have all web Leads go into Marketo first.

Cons

Very buggy. Constantly having issues with Sales Insight causing pages to not load. Leads not transferring to Salesforce and occasionally Leads in Salesforce (mass upload from list) not transferring to Marketo.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Very robust Marketing Automation platform

Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations.

Pros

Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless.

Cons

Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve.

December 2018

Christopher from SE

Company Size: 10,000+ employees

Review Source


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Marketo - Marketing Communications Review

N/A

Pros

Great Martech tool for mass distribution of emails, forms and landing pages. Very effective and easy to use. No wonder so many companies go to this product for marketing technology and automation. It's very effective and user friendly.

Cons

A little bit of a learning curve in the beginning but that's about it. There's a lot to know and to do but that's to be expected with any advanced modern software; no surprise there.

December 2018

Jordan from Sunland Home Care

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

December 2018

Amazing Platform To Stay Connected With Customers!

Pros

Marketo is an amazing platform to help stay connected with our customers around the clock. It's amazing how much easier it has been for us to continue to grow our marketing efforts with a platform like Marketo. There is a reason why all the major players are using Market, now we know why!

Cons

It can be a bit overwhelming to really take in the various functions that Marketo is able to perform in. While that is not necessarily a bad thing, it does require taking the time to really understand the platform or find the right driver for it!