About PinPointe


PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. 

PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.

Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified. 

Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email.



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Supported Operating System(s):

Web browser (OS agnostic)

40 Reviews of PinPointe

Average User Ratings

Overall

4.65 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(27)

4 stars

(12)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 40 reviews

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November 2017

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

Pros

I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker.

Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.

Cons

They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise

The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

October 2017

Christopher from Cre8tiveCoder

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2017

Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

Pros

Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.

- The UI is easy to use and the system has a very simple interface
- Statistics reporting is thorough and provides a lot of information (they are adding more with each update)
- Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.
- Deliverability has been better than other systems I've tested
- Great range of tools for improving send results - split testing, inbox previewing, spam checker
- Has an Enterprise option (at least one of my clients specifically requested this and uses it)

Cons

The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.

Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

May 2014

Eryn from Branham Marketing & Design

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

May 2014

Pinpointe Is Like Constant Contact On Steroids

I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy' from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe's robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing. Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it's built-in email designer. You can either use one of Pinpointe's mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ' which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn't view properly in an email client, Pinpointe provides you with recommendations to fix it. Pinpointe's customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP's and their team is always VERY HELPFUL and professional. I have also been very impressed with Pinpointe's features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on). Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients' brand. Unfortunately Pinpointe's design editor doesn't store recently used colors, so I have to continually put the hex codes in. Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know. Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.

September 2017

Lolita from Silicon Valley Accountants

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2017

We have been using Pinpointe for our email marketing efforts since 2011.

We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable.

Pros

Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons

There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

February 2018

Lisa from McEwen's Media

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

Pros

Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours.

The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email.

Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message.

I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me.

The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.

November 2017

Vincent from Self-Employed

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Great Product - With Excellent Customer Service

I use it for sales of my product and advertising my loan programs to realtors all over the state of Florida.

Pros

I have used the Pinpointe Product for over a year and I have have a great experience and wonderful results. An error on my part and a change to my account had me ready to cancel. When i explained my problem to (cust rep). He not only straitened out my problem, but showed me how to get better results from my campaigns. He not only called back promptly, but suggested solutions I had not considered. I just want to say thank you to rep and Pinpointe.

Cons

The only change I would make is to have a speed control on sending out email campaigns. I find the slower they are sent during a day, the better response.

September 2017

Justina from Junior Blind

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

2.0

Functionality

4.0

September 2017

Easy to use with a lot of great features.

Great quality product at a very reasonable cost.

Pros

The software is intuitive and is easy for all of our staff to use. My favorite part about the software is being able to immediately see who has been rejected from list uploads and why (previous hard bounces, known spam, unsubscribes, etc.). This was not something that we were seeing on our former email service provider.

Cons

There is very little communication between PinPointe and its customers. We don't get emails regarding new features when they come out; we only know about them once they've been implemented into the system or if we manually go online and look for the information on their help site. We also dislike the fact that customer service is via email only. Sometimes, it's much easier to explain a challenge to someone over the phone rather than email, where it can take a few days of back and forth to respond.

Response from Pinpointe On-Demand of

Replied October 2017

Hello Justina - thank you for your feedback. We have live chat available directly within Pinpointe - just click the 'Live Chat' tool. If an item is complicated a support agent will call to discuss. - Hope that helps!

September 2017

Toni from Detroit World Outreach

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

Overall, Great. The Team is very responsive, and patient with addressing issues as they arise.

Pros

I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing. I also like the fact that we are able to set multiple users and assign desired access to lists, etc. in the system. There have been a few glitches here and there, however, the team has been very responsive. They have made appropriate system updates when the need arises. The system updates have been pretty transparent. That is always a plus with a software organization: To be able to make transparent system changes without interrupting the flow of your User base.

Cons

I like the functionality of being able to set email campaigns to await approval. It would be great, if as an administrator, I could get an automatic notification that an approval is waiting. I am not aware that an email is awaiting approval until logging into the system.

October 2017

Alex from General Networks Corporation

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

October 2017

Easy to use. Fantastic for tracking email campaigns!

Pros

The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management.

Cons

Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

November 2017

Jose from AdvisorHUB Inc.

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Don't look for another email service.

Pros

Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​

Cons

Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises.

September 2017

Stephen from Walsh, Gallegos, Trevino, Russo, & Kyle PC

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2017

Long Time Satisifaction

We use this to communicate with our clients so it is mission critical to us. We have lots of clients depending on keeping them informed about events in educational law.

Pros

My company has used Pinpointe for a long time. We are very satisfied with its performance and value. The software is pretty easy to use. You can set and forget your campaigns - it is that easy!

September 2017

Ayla from ISA

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2017

Pinpointe has a great builder, and the the account manager is fun to work with.

Pros

The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code.

Cons

They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done.

September 2017

Paul from DRV Tech

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

September 2017

Compared to other email services PinPointe was bar for the better one.

Save a lot lot lot of time (and some money)

Pros

1. I like the amount of detail reporting.
2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons

The reporting, when exporting Summary Statics there are no totals for all the exported lines.
2. There is no way to verify I have no duplicates in my Segments
3. I have to use a RandomId to email to only a portion of my list.
I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays)

November 2017

Richard from NEWS USA

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use