PinPointe Software


41 reviews(4.5/5)
41 reviews(4.5/5)

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. 

PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results.

Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified. 

Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email.

Supported Operating System(s):
Web browser (OS agnostic)

41 Reviews of PinPointe

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  • Mitchell from Mitch Waite Group

    May 2018

    Nothing can touch Pinpointe

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month.

    Pros

    The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support.

    Cons

    They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Lisa from McEwen's Media

    February 2018

    Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours.

    The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email.

    Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message.

    I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me.

    The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 201-500 employees

    December 2017

    Amazing !

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's fast . Works well with other programs . My admin loves it . He says it's very easy and fast to use.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Vincent from Self-Employed

    November 2017

    Great Product - With Excellent Customer Service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I use it for sales of my product and advertising my loan programs to realtors all over the state of Florida.

    Pros

    I have used the Pinpointe Product for over a year and I have have a great experience and wonderful results. An error on my part and a change to my account had me ready to cancel. When i explained my problem to (cust rep). He not only straitened out my problem, but showed me how to get better results from my campaigns. He not only called back promptly, but suggested solutions I had not considered. I just want to say thank you to rep and Pinpointe.

    Cons

    The only change I would make is to have a speed control on sending out email campaigns. I find the slower they are sent during a day, the better response.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    November 2017

    Get enterprise features for a fraction of the cost

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour.

    Cons

    Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    November 2017

    Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker.

    Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.

    Cons

    They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise

    The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Verified Reviewer

    November 2017

    I use Pinpointe for multiple small businesses

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation.

    Cons

    I wish they had phone support, but their chat support is very good and they will call you for advanced issues.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Richard from NEWS USA

    Number of employees: 11-50 employees

    November 2017

    The support staff cut to the chase and kept me as a customer

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Targeted email list of editors we have known for years and this helps us stay on top of any changes.

    Pros

    Today's customer support is better than before...in years past it was like a fetch game..it was so refreshing to be called back and when I called back him answered and helped me directly.
    Kudos Pinpointe.

    Cons

    It's always tough to call and cancel with a long term vendor and The support staff helped me look on how we could stay since our use level had changed and the choice was to move to only what we needed and to stay with pinpointe.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jose from AdvisorHUB Inc.

    Number of employees: 11-50 employees

    November 2017

    Don't look for another email service.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​

    Cons

    Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Christopher from Cre8tiveCoder

    October 2017

    Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.

    - The UI is easy to use and the system has a very simple interface
    - Statistics reporting is thorough and provides a lot of information (they are adding more with each update)
    - Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.
    - Deliverability has been better than other systems I've tested
    - Great range of tools for improving send results - split testing, inbox previewing, spam checker
    - Has an Enterprise option (at least one of my clients specifically requested this and uses it)

    Cons

    The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.

    Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    October 2017

    gave us exactly what we needed

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker
    High quality, informative, statistics and reporting
    Support is helpful. You typically get a reply within an hour and the support staff is very knowledgeable.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Alex from General Networks Corporation

    Number of employees: 51-200 employees

    October 2017

    Easy to use. Fantastic for tracking email campaigns!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management.

    Cons

    Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Linda from Consortium Networks

    October 2017

    Excellent tool for email campaigns, tracking stats, tracking event registrations.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Easy to track email campaigns stickiness. Great tool for registration tracking. Downloadable statistically information.

    Pros

    logical UI / easy to use
    Great stats and reporting
    Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional
    Scaleable tool.

    Very comprehensive. Lots of flexibility and details.

    Cons

    Need to utilize in more of daily marketing initiatives.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Dana from Cleveland Equipment

    Number of employees: 2-10 employees

    September 2017

    Pinpointe has professional templates that are easily modified to our needs.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Ease of use, peace of mind. It makes mass emailing painless and worry free.

    Pros

    Mass mailings are painless and take only minutes to compose. Pinpoint does all the work and manages all the emails, bounces etc.

    Cons

    template codes can be a little bulky when attempting to modify key template layout components not editable in the dashboard.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jeremy from IBMC College

    Number of employees: 51-200 employees

    September 2017

    Simple and reliable email marketing for our school.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The reporting provided is awesome to check out the effectiveness of your email campaign. Creating different lists of contacts is easy too.

    Cons

    It would be nice to have more options in terms of conditional sending... instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Justina from Junior Blind

    Number of employees: 201-500 employees

    September 2017

    Easy to use with a lot of great features.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Great quality product at a very reasonable cost.

    Pros

    The software is intuitive and is easy for all of our staff to use. My favorite part about the software is being able to immediately see who has been rejected from list uploads and why (previous hard bounces, known spam, unsubscribes, etc.). This was not something that we were seeing on our former email service provider.

    Cons

    There is very little communication between PinPointe and its customers. We don't get emails regarding new features when they come out; we only know about them once they've been implemented into the system or if we manually go online and look for the information on their help site. We also dislike the fact that customer service is via email only. Sometimes, it's much easier to explain a challenge to someone over the phone rather than email, where it can take a few days of back and forth to respond.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Pinpointe On-Demand, Pinpointe

    October 2017

    Hello Justina - thank you for your feedback. We have live chat available directly within Pinpointe - just click the 'Live Chat' tool. If an item is complicated a support agent will call to discuss. - Hope that helps!

  • Emerson from Word Mechanics

    Number of employees: 2-10 employees

    September 2017

    Good for B2B email

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Consistent performance and a professional attitude.

    Pros

    It's easy to broadcast to different segments and set up specialized lists. Tough spam checking. Detailed reporting.

    Cons

    No multiple-list selection for subscription forms. Some subscription and auto-respond forms unresponsive with Joomla websites.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Nancy from Trail Run Events LLC

    Number of employees: 1 employee

    September 2017

    In my third year just sending simple emails and still having trouble with some of the elements.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly.

    Cons

    When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-(

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Pinpointe On-Demand, Pinpointe

    October 2017

    Hello - I hope we can resolve your support experience. We offer a free live 1 on 1 training session for all customers - drop us a note at support. Also live chat is available during business hours within Pinpointe. A support agent will call if the issue is complicated. Cheers!

  • Toni from Detroit World Outreach

    September 2017

    Overall, Great. The Team is very responsive, and patient with addressing issues as they arise.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing. I also like the fact that we are able to set multiple users and assign desired access to lists, etc. in the system. There have been a few glitches here and there, however, the team has been very responsive. They have made appropriate system updates when the need arises. The system updates have been pretty transparent. That is always a plus with a software organization: To be able to make transparent system changes without interrupting the flow of your User base.

    Cons

    I like the functionality of being able to set email campaigns to await approval. It would be great, if as an administrator, I could get an automatic notification that an approval is waiting. I am not aware that an email is awaiting approval until logging into the system.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • andrew from coffeeam.com

    Number of employees: 11-50 employees

    September 2017

    limited ability to send targeted emails out based on purchasing history

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

    Cons

    inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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