--- title: "Pinpointe Software Reviews, Demo & Pricing - 2026" description: "Review of Pinpointe Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/pinpointe-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Pinpointe Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/pinpointe-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/pinpointe-profile/alternatives/) # Pinpointe Review From $99-$1,235/month Free trial 4 plans Wondering if Pinpointe is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Pinpointe 4.7 [(55)](https://www.softwareadvice.com/marketing/pinpointe-profile/reviews/) Pricing Starting at $99.00 flat rate per month ### About Pinpointe PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. PinPointe allows users to create email campaigns from a library of premade templates and automates email scheduling and trigger campaigns. The solution helps users to target audience segments by combining behavioral information, demographics and other custom fields. It also features real-time analytics, which allows users to track Twitter streams and inbound marketing results. Additionally, PinPointe helps users to add buttons that allow audiences to follow, like and share email marketing campaign elements. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications. PinPointe can be accessed via desktops and multiple mobile devices and is ReturnPath certified. Services are offered on a pay-as-you-go pricing model and on a monthly subscription basis. Support is offered via phone and email. Wondering if Pinpointe is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Pinpointe User Interface ## Popular Pinpointe Alternatives Main Product Pinpointe 4.7 [(55)](https://www.softwareadvice.com/marketing/pinpointe-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.49Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6252)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Marketing Titan](https://www.softwareadvice.com/product/451383-Marketing-Titan/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) 4.7 [(51)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.71Value for money - 4.87Customer support - 4.37Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Act-On](https://www.softwareadvice.com/marketing/act-on-profile/) 4.3 [(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/) Ratings Breakdown - 4.09Ease of use - 3.88Value for money - 4.25Customer support - 4.07Functionality Pricing Starting at $900.00 per month Get Price ## Pinpointe Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Small $99.00 flat rate, per month No plan information available Medium $294.00 flat rate, per month No plan information available Large $1,235.00 flat rate, per month No plan information available Enterprise $490.00 flat rate, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Pinpointe Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Pinpointe Activity Dashboard Activity Tracking Alerts/Notifications API Campaign Management Campaign Planning Campaign Segmentation Click Tracking Contact Database Customer Journey Mapping Customer Surveys Customizable Branding Customizable Fields Customizable Forms Customizable Templates Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Templates Engagement Tracking HTML Editor Image Library Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Qualification List Management Mailing List Management Marketing Automation Mobile Optimization Multi-Campaign Personalization Preview Functionality Real-Time Analytics Real-Time Data Real-Time Reporting Reporting/Analytics Reporting & Statistics Scheduling Segmentation Social Media Integration Subscription Management Template Management Third-Party Integrations Visual Analytics Web Forms Workflow Management ## Pinpointe Integrations SugarCRM Integration rated undefined from -1 review LinkedIn for Business Integration rated undefined from -1 review Unbounce Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review See all 13 integrations ## Pinpointe User Reviews ## Pinpointe customer ratings - Overall rating: 4.7/5 - Total reviews: 55 ### Rating distribution - 5 stars: 41 reviews (75%) - 4 stars: 13 reviews (24%) - 3 stars: 1 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.5/5 - Customer support: 4.5/5 - Functionality: 4.4/5 --- ### Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive - Overall rating: 5/5 - Reviewer: Christopher B. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: October 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing. - The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed. - Deliverability has been better than other systems I've tested - Great range of tools for improving send results - split testing, inbox previewing, spam checker - Has an Enterprise option (at least one of my clients specifically requested this and uses it) #### Cons The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though. Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates. --- ### Versatile and Comprehensive - Overall rating: 5/5 - Reviewer: Matt P. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign. #### Cons So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations. #### Reasons for switching to Pinpointe the cost-benefit was amazing and we didn't lose any features. --- ### limited ability to send targeted emails out based on purchasing history - Overall rating: 3/5 - Reviewer: andrew c. - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though. #### Cons inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel --- ### Outstanding customer service and tech support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against. #### Cons I would like to be able to edit the HTML regardless of which editor I am using. #### Reasons for switching to Pinpointe Emma was lacking many of the features that we wanted to implement. --- ### Solid email delivery for B2B market - Overall rating: 5/5 - Reviewer: Emerson S. - Verified reviewer: Yes - Industry: Publishing - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros -- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails. #### Cons -- It could use an intermediate tier of pricing. #### Reasons for choosing Pinpointe It seemed better for business and I could adapt it to my own database better. #### Reasons for switching to Pinpointe Previous product wasn't as adaptable and far too pricey for larger delivery audience. --- ### Pinpointe was the Email Service Provider I was looking for - Overall rating: 5/5 - Reviewer: Michael M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Just plain excellent. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use system Responsive and extremely helpful training and service. I couldn't ask for more. Has all the features I needed and then some I think the software has been developed as if I requested all it's features It's reporting system gives me the information I am looking for It gives me the ability to let my clients see all the statistics -- very, very helpful #### Cons It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed. #### Reasons for choosing Pinpointe It provided me all the tools I needed, including the dashboard. #### Reasons for switching to Pinpointe Vertical Response was not upgrading their system and was difficult to work with -- after 10 years! --- ### Pinpointe offers amazing tools that make it easy for me to send emails to my customers. - Overall rating: 5/5 - Reviewer: Lisa F. - Verified reviewer: Yes - Industry: Media Production - Product usage: Used weekly for less than 2 years - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours. The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email. Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message. I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me. The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want. --- ### Everything you need from an Email Service Provider plus great customer service - Overall rating: 5/5 - Reviewer: John R. - Verified reviewer: Yes - Industry: Online Media - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart. #### Cons Their user interface is a bit dated, but I hear that may be changing soon! --- ### Easy to use. Fantastic for tracking email campaigns! - Overall rating: 4/5 - Reviewer: Alex A. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management. #### Cons Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. --- ### Nothing can touch Pinpointe - Overall rating: 5/5 - Reviewer: Mitchell W. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: May 2018 - Review source details: This review was submitted organically. No incentive was offered Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support. #### Cons They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials. --- Showing 1 - 10 of 55 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/pinpointe-profile/reviews/) ## Pinpointe Popular Comparisons [HubSpot Marketing Hub vs Pinpointe](https://www.softwareadvice.com/compare/96815-pinpointe/vs/119437-HubSpot-Marketing/)[Mailchimp vs Pinpointe](https://www.softwareadvice.com/crm/mailchimp-profile/vs/pinpointe/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/pinpointe-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **12** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6252) Recently recommended **7** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times Stuck Between Options? 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