About EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.

EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports a...


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Supported Operating System(s):

Web browser (OS agnostic)

108 Reviews of EmailOctopus

Average User Ratings

Overall

4.64 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(77)

77

4 stars

(23)

23

3 stars

(8)

8

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 108 results

September 2020

Brian from PubWriter

Verified Reviewer

Company Size: 1 employee

Industry: Writing and Editing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

KISS for email marketing

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons

I would love it if they supported markdown.

Reasons for Switching to EmailOctopus

Mailchimp does not seem to have the high deliverability that email octopus does. Also, the email builder is bloated and complicated.

August 2020

Mikey from Michael Campling - Author

Company Size: 1 employee

Industry: Entertainment

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2020

Reliable and cost-effective

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

Pros

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

Cons

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Reasons for Choosing EmailOctopus

I've tried all those listed and a few more. MailerLite let me down several times. They were unreliable and their support was poor. Sendfox is very basic and charges for options such as single optin lists. Mailpoet has a great editor and integrates with my site beautifully, but it didn't integrate with Bookfunnel, and that was a dealbreaker. Mailchimp has become very expensive.

Reasons for Switching to EmailOctopus

I wanted to switch from a self-hosted email platform to a hosted one, and it was important that the service I chose integrated with Bookfunnel and my website.

September 2018

Jan Sigetty from BUOY MEDIA

Verified Reviewer

Company Size: 2-10 employees

Industry: Publishing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

1.0

September 2018

Unfair comparison with Mailchimp

I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus

Replied October 2018

Hi Jan, Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder. It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign. More updates to come based on your feedback, too. Thanks again, Tom

November 2020

Sumeet from Juststickers.in

Company Size: 2-10 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2020

Best Email Marketing System

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

Pros

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

Cons

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Reasons for Switching to EmailOctopus

The pricing for simple email newsletter in MailChimp is too expensive for our business. Though they are actually shifting from just email newsletter to a complete e-commerce marketing platform. But the cost was too high for our subscriber base.

October 2020

Ashleigh from Writing and Editing

Company Size: 1 employee

Industry: Writing and Editing

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2020

The Perfect Solution

I had a suggestion for a new feature and contacted customer service. They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Pros

I examined many email clients before selecting Email Octopus. What really made this program stand above the rest was the fact that I could have 2500 subscribers on my list and still remain on the free program.

Cons

The "Drag and Drop" feature in the email builder has a slight learning curve, but it is still much easier to use than other programs I've worked with.

Reasons for Choosing EmailOctopus

EmailOctopus had the largest number of subscribers on the free version and was the easiest to use.