EmailOctopus

RATING:

4.7

(404)

About EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers. EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain in...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

EmailOctopus Pricing

Free plans for up to 2,500 subscribers Paid plans start from $9. 20% discount for non-profit organisations.

Starting price: 

$8.00 per month

Free trial: 

Not Available

Free version: 

Available

Drag and drop email editor with library of templates
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EmailOctopus Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for EmailOctopus

1 - 5 of 402 Reviews

David

Pharmaceuticals, 2 - 10 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2023

Great email marketing tool for low budgets

User Profile

Jeremy

Verified reviewer

Performing Arts, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2023

Give Four Claps for Email Octopus

We set this up in just over an hour, including adding all our lists. Having used MailerLite, Mailchimp, and other services, this one jumped to the top because of its excellent social mission.

PROS

EmailOctopus is easy to set up, with plenty of handy support from real people who are clearly invested in the product. Most of the features currently meet the industry standard from what I've seen among other services, and they're still building out a lot of features as well. I'm excited for what's to come.

CONS

It's still a little early, but the number one thing needed for our use case is deeper Zapier integration (more triggers, more things to be triggered by).

Reasons for switching to EmailOctopus

MailerLite had a very pesky system for flagging bounce rates and a short leash. Their customer support was unnecessarily punitive.

Thomas

Newspapers, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Fantastic Newsletter Publishing and List Maintenance Service

After a service I'd been using for eight years started developing functionality problems, I checked out competitors and came to EmailOctopus on the basis of a recommendation. Haven't looked back.

PROS

Everything WORKS. It's easy to import lists. It's easy to set up lead capture pages to get new subscribers. It's easy to create newsletter templates. It's easy to publish campaigns and get them delivered.

CONS

There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to manually post links to campaign emails to Facebook and Twitter.

Reason for choosing EmailOctopus

The price was right and EmailOctopus handled specific functions I needed better than Sendgrid (I do use Sendgrid for some other projects).

Reasons for switching to EmailOctopus

My previous service was becoming more complex and less functional/reliable.

Billie

Marketing and Advertising, 1 employee

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed March 2024

Affordable email platform

It’s affordable and a great start however for the price however it is a bit laggy

PROS

It’s and affordable email platform great for beginners

CONS

It is laggy and buggy could be improved for performance

Tracy

Writing and Editing, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2024

Easy to use

PROS

The website is very quick and easy to use.

CONS

There's really nothing I don't like about it.

Reasons for switching to EmailOctopus

It was much too expensive for me. I am an indie author and couldn't afford the monthly fee for the number of subscribers I have.