Drag and drop email editor with library of templates
Supported Operating System(s):
Web browser (OS agnostic)About EmailOctopus
EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.
EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers ca...
128 Reviews of EmailOctopus
Average User Ratings
Overall
4.59 / 5 stars
Ease-of-use
4.5
Value for money
5.0
Customer support
4.5
Functionality
4.0
Likelihood to Recommend
Not likely
Very likely
September 2020
Brian from PubWriter
Verified Reviewer
Company Size: 1 employee
Industry: Writing and Editing
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2020
KISS for email marketing
I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.
Pros
What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.
Cons
I would love it if they supported markdown.
Reasons for Switching to EmailOctopus
Mailchimp does not seem to have the high deliverability that email octopus does. Also, the email builder is bloated and complicated.
March 2021
Josh from ImmoAfrica.net
Company Size: 2-10 employees
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
March 2021
Probably one of the best & most cost-effective ESP's out there!
Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!
Pros
The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.
Cons
In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.
Reasons for Choosing EmailOctopus
While SendGrid is known for their ultra-high deliverability rate, the UX of their platform is sub-optimal. We managed to figure things out, but their built-in email templates were seriously lacking in creativity and weren't optimised for mobile at all. After signing up with Email Octopus, we ensured that everything was properly set up with Amazon SES (which granted, took a bit of reading up), but we now have an above average deliverability, open and click rate.
Reasons for Switching to EmailOctopus
MailChimp is good, but far too expensive, esp. when you have a larger email database and send out weekly newsletters.
October 2021
Payam from Marstar Canada
Company Size: 2-10 employees
Industry: Sporting Goods
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
October 2021
Email Octopus reduced our newsletter fees by ~80%
Pros
Ease of transitioning existing contacts into email octopus, customizability of advertizements, excellent support. Able to link Email Octopus with our existing Amazon SES account.
Cons
Honestly not a lot to say here. The software is similar to others that fill this niche within the market.
Reasons for Switching to EmailOctopus
Mailchimp Costs were getting high and out of hand
September 2018
Jan Sigetty from BUOY MEDIA
Verified Reviewer
Company Size: 2-10 employees
Industry: Publishing
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
5.0
Customer support
4.0
Functionality
1.0
September 2018
Unfair comparison with Mailchimp
I like it, but that's because I found workarounds. Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.
Pros
I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.
Cons
1. A better interface to make your own template/design. Limitations in fonts, sizes, etc 2. List features are limited. No way to create segments or groups based on subscriber data. 3. Regarding reports: A graphic overview of where the clicks are placed.
Response from EmailOctopus
Replied October 2018
Hi Jan, Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder. It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign. More updates to come based on your feedback, too. Thanks again, Tom
February 2021
Jargon from AV Management
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2021
This is the one!
10/10
Pros
EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.
Cons
The only thing I didn't like is that I didn't find it sooner.
Reasons for Choosing EmailOctopus
EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense
Reasons for Switching to EmailOctopus
MailChimp was too difficult to use
