Marketo Software


 

Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. 

This marketing suite features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com and natively integrates with Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

With over 3,000 customers, and 250 partners, Marketo offers a community of marketers who share ideas, collaborate and directly influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

257 Reviews of Marketo

 

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Software Advice Reviews (122)
More Reviews (135)

Showing 1-20 of 122

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Extremely Complicated

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
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Functionality
Product Quality
Quality
Support

N/A

Good for large businesses with a well-funded marketing department.

Pros

Powerful if you know what you're doing. But figuring it out takes a really long time. One company I worked for had to hire an entire employee just to manage Marketo.

Cons

See above: one company I worked for had to hire an entire employee JUST to manage Marketo. Also fairly expensive.

 
 

Kenny from Dun & Bradstreet
Specialty: Media
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2017

March 2017

Marketo for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Pros

Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software.

Cons

I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI.

 
 

Myca from United Methodist Communications
Specialty: Non-Profit
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

A great marketing automation tool for the right organization

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Product Quality
Quality
Support

After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros

Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team.
Service and training to date have been excellent.

Cons

If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

Advice to Others

Definitely, go for the on-site training if you can afford it. Having someone available to physically walk your teams through the new processes allowed users to get up to speed much more quickly and have more confidence in a short span of time.

 
 

Andy from Powerlinx
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Marketing goodness

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Product Quality
Quality
Support

Full-featured marketing software. Easy to use, easy learning curve. Good for our organization.

Pros

Has a helpful email widget that shows you whether someone has read the email you sent or not

Cons

n/a

 
 

Chris from Paycor
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2016

December 2016

Marketo - All in one marketing automation solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Functionality
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Quality
Support

Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow.

Pros

Easy to use
Integration is simple
Robust platform
Community of users

Cons

Can be slow at times
Support

Advice to Others

Overall Marketo is a fantastic marketing automation platform and I would recommend it to anyone in the market.

 
 

Cori from WealthEngine
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Gives You the Marketing Tools You Need to Succeed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Support

I've used Marketo for the past two years and have been very happy with my experience as a customer. I used two other marketing automation platforms previously at other companies and have really come to appreciate the innovation and ease of use that Marketo provides.

 
 

Devraj from Zuman
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo is the premier solution for marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo was the clear winner when first looking at marketing automation solutions. The robust software certainly met our needs at the time, but also offered features we were very new too. This allowed us to evolve our marketing processes and streamline certain aspects of it. Marketo will take a few months to learn the basics, and even then you will find yourself learning new things even years later. With the valuable resources Marketo offers, they set you up for success.

Pros

- Customize-able. You can certainly find a way to accomplish any marketing task.
- The Community is a tremendous resource to learn and Certification is available to validate your proficiency.

Cons

- Support can take a few days to resolve issues.
- Navigation and accessibility can be a bit earlier, (ex. cannot run “Lead Actions” from smart campaign’s results tab, program’s member's tab, or Lead Details page)

Advice to Others

- Get Sales involved in the lead scoring process so you can collaborate on what constitutes the warmest leads to send to them.
- Set aside adequate time for the implementation. Be prepared to spend several hours a day learning the solution. There is a steep learning curve with Marketo, but that is because it is unlike other solutions.

 
 

Rebecca from Marvel Marketers
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Marketo is AMAZING

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo is AMAZING for the everyday Marketer and Beyond! Overall the tool is user-friendly and easy to navigate. While

Pros

I like the ease of use

Cons

Reporting could use a little work i.e Dashboards - but they get the job done!

 
 

Timothy from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Powerful and flexible marketing automation platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I've had a good experience with Marketo over the past 5 years. They continue to improve and grow their product and it has been flexible enough as a platform for our organizational needs.

Pros

Very powerful platform that can be expanded with robust integrations

Cons

Some of the role out of the new functionality has been challenging for us in terms of what we expected and what was delivered.

Advice to Others

You need dedicated staff that truly understand the ins and outs of the platform to have the most success. It's easier to train a few people on how to use it than to try to roll it out to a full department.

 
 

Abigail from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Great Customer Support, Easy Integrations, Helpful Community

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Functionality
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Quality
Support

Our team has been using Marketo, since before I stepped into my current role 3 years ago. While there was a steep learning curve at first, the capabilities are endless, the reporting seamless, and there is always a way to get answers whether through their great support team or the vast community of users they have built. The integrations with other MarTech vendors like Vidyard and PFL have allowed us to be creative with campaigns while tying all interactions together for a holistic view of each lead on their customer journey. Our marketing team seems to be getting leaner by the day, but Marketo has kept our agile and adaptable while keeping our work measurable and meaningful to our overall organization... and that has made all the difference.

Pros

Easy integrations with launch point. Helpful content-rich community structure.

Cons

Steep learning curve. RTP still seems very primitive in code capacity.

Advice to Others

Marketo is a significant investment. Get the most value from the tool by utilizing all they offer and integrating your martech stack throughout.

 
 

Alex from BOXX
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

N/A

I think it's a great tool for e-mail campaigns, scoring leads, and overall everything else!

 
 

Nam from CAKE
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Makes my day to day as a sales ops professional easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured to, so that when the lead is ready to engage with sales, they are a bit more qualified, making sales conversations easier and faster. We've implemented lead scoring, different nurture programs, drip campaigns, automated lead routing based on assigned quota, properly tagged leads based on what channel they've come from...I could go on and on. I love Marketo and I love what it can do alongside Salesforce.

Pros

The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo.

Cons

It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce.

 
 

Reema from SugarCRM
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2016

December 2016

Amazing Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Amazing Marketing Automation tool which data analyst like me have a blast!!

 
 

Danielle from Romanoff Consultants
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Marketo for Publishers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Quality
Support

Marketo is a very powerful content marketing tool, and this can help publishers solve their content consumption question. If you need to know who in your subscription file is ready, engaging with what specific types of content, when, then Marketo can help you answer these questions. When moving to Marketo as a publisher, within the first year we were able to see our whitepaper, ebook, webcast, and site traffic increase significantly, and continue to grow into year two of the investment. It is a really powerful tool and connects to some amazing partnering technologies that can only improve your audience development and content amplification efforts.

 
 

Rachel from TubeMogul
Specialty: Advertising
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Operationally and Organizationally Powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Functionality
Product Quality
Quality
Support

Measuring movement and success through specific programs is very helpful. On a very basic level, looking at acquisition program and a lead source is very helpful. We have been able to develop much better reporting for our executives and show them ROI from the Marketing team.

From an operational standpoint, the organization is so much better than it has been in the past. It's easy to know where to pull data from and things can get done much quicker with templates.

Pros

Everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible.

I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions.

Cons

Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products, but they don't tell me WHY I might want to use a specific feature, just how I would go about doing so.

Advice to Others

Utilize Community and Marketo Product Docs. Don't stop asking questions as there are always other people who are either struggling with the same challenges or have a solution for your challenge.

Also, take the time to mess around and learn the product. It does take time, but you will greatly benefit from playing around with the different program types, naming conventions, workflows, etc.

 
 

Shreha from Advent
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2016

December 2016

Robust functionality, innovative software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I've used it for about 4 years now and counting. I have tried several other automation platforms but nothing compares in terms of the functionality Marketo provides.

Pros

-Modular templates
-Segmentation functionality
-Using tokens to switch content out easily
-Ease of use once you get the hang of it
-History that allows you to feel 'safe'
-Data is available and doesn't disappear

Cons

-Glitches
-Bandaids
-Bad support

Advice to Others

Get an implementation partner and consultant/vendor since Marketo support is pretty much useless for information that you cannot find on the web itself.

 
 

Brent from Strike Social
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

A powerful platform if you truly understand marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I've used Marketo both as a brand side manager and as a consultant on the agency side. It is incredibly powerful and can be used in almost any business environment. From traditional b2b to education to publishing. It can be the central part of any martech stack if leveraged appropriately with enough supporting knowledge.

No other MA platform will match the SFDC integration (yes, including SFMC) which makes it a no-brainer for any SFDC customer truly investing in MA. The partner community is vast with integrations to do almost anything you need. And, of course, the marketing piece is insanely customizable to the customer journey.

Pros

- the flexibility
- the powerful
- integrations
- reporting capabilities

Cons

- speed
- complexity (also a major pro)
- time to train

Advice to Others

Make sure you have a knowledgeable team led by an MCC (not MCE, and actual consultant) or hire an agency to do your implementation. Don't hire Marketo Professional Services, their approach is too cookie cutter. Get connected with one of their implementation partners (LeadMD, Fathom Marketing, or Elixiter).

 
 

Nicholas from MRI Software
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Marketo provides the Automation my team needs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

It has been very easy for us to combine our SFDC sales efforts and Marketo marketing efforts into one efficient integrated system. We have the ability to work with leads without disrupting sales operations.

 
 

Ben from Kuali, Inc
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Most powerful and usable marketing automation solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I've used Marketo and the other two large marketing automation tools over the last 7 years. All the platforms are valuable, but where Marketo really stands above the rest is in its rich feature sets and ease-of-use. It also has a fabulous user community, the best that I've seen of any software solution. The very active and helpful user community even rivals that of Salesforce CRM, and S CRM has a LOT more users in their community. I do a fair amount of side consulting, and whenever I'm making recommendations for marketing automation software I first recommend Marketo.

Pros

1. Super feature rich.
2. Very scalable - I can clone and launch new programs, webinars, nurturing drip campaigns, etc. very quickly.
3. Best user community around.

Cons

While the user community is an excellent resource for finding solutions to problems you may run into, I don't feel like their support is as fabulous as the rest of the solution. While support is good, it's not amazing - and amazing is something I've come to expect from Marketo.

Advice to Others

Shop around and find the solution that best fits your needs, but also don't be swayed into getting a really cheap solution, because you get what you pay for and it won't be able to scale up with your company's growth. Marketo can. At my current employer, we were using one of the other leading marketing automation solutions and had to upgrade to Marketo. Implementing Marketo is not bad, but it still requires a fair amount of setup and work, so I'd recommend going with the right solution the first time.

 
 

Taylor from ABILITY Network
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2016

December 2016

Marketo, easy to use and easy to learn

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

It has been amazing to learn and built my career with this product. I came into the marketing field without any formal experience or training and within just 6 months of working in Marketo and taking their training courses, I am now a certified expert and my career future is looking brighter than ever. Oh, and it's great for the company too.

Pros

Easy to use, learn and quickly add value to your organization

Cons

It can move very slowly and freeze occasionally, which always seems to happen at the worst times.